How to shorten your sales cycle with Rashid Kotwal - Episode 68
In this episode of the DevReady Podcast, Andrew and Anthony interviewed Rashid Kotwal, a sales coach and mentor, about how companies can optimize their teams for proficiency and profitability. Through his consulting firm, Revealed Resources, Rashid is sharing lessons gleaned over 30 years. He has over his career executed complex deals, bringing to bear expertise in both tech engineering and identifying key patterns of human behaviour. While technologists love to sell technology, Rashid explains that it’s “a huge mistake” to shift the focus away from what is ultimately the heart of solution…
The skinny
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