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Latest / Suite Success: Masters of Hospitality

The Google Doc That Turned Into a Global Hospitality Movement

On this episode of Suite Success, host Katie Cline sits down with journalist-turned-founder Samantha Shankman to explore how an eight-year obsession with farm hotels evolved into a global hospitality movement.

What started as a simple Google Doc—tracking the most compelling farm stays around the world—became the foundation for something much bigger. After years reporting for Skift, Travel + Leisure, Vogue, and more, Samantha found herself drawn to a question she couldn’t shake: Why are so many visionary founders building hotels around farms—and why does it feel like the future of hospitality?…

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