Latest / Curiously Guided Podcast / Ep.37 | Redefining Consistency: How Often Do You Actually Have to Show Up When Marketing Your Business? with Marketing Strategist, Miranda Rodriguez

Transcript

Ep.37 | Redefining Consistency: How Often Do You Actually Have to Show Up When Marketing Your Business? with Marketing Strategist, Miranda Rodriguez · Curiously Guided Podcast

• 0:07
  SPEAKER_00: Welcome back to the Curiously Guided Podcast, The Place for Intuitive Business Owners.
• 0:13
  SPEAKER_00: We're your hosts, Mariah and Shay.
• 0:16
  SPEAKER_00: And in this episode, we're diving deep into redefining consistency with our guest, Miranda Rodriguez.
• 0:24
  SPEAKER_00: So Miranda is a, I mean, she's a friend at this point.
• 0:28
  SPEAKER_00: Like she's just super fucking cool.
• 0:30
  SPEAKER_00: I'm really glad that we have her on the podcast.
• 0:33
  SPEAKER_00: We uh we all tend to click really easily and really well.
• 0:37
  SPEAKER_00: Um, I got introduced to Miranda, it was probably maybe like a year ago now, and we've kind of just stayed in touch through Instagram and um have worked together on a few things.
• 0:47
  SPEAKER_00: And I just appreciate her her personality and like the the zest that she brings to like the the marketing world.
• 0:56
  SPEAKER_00: Like I just we just really get along really well.
• 0:59
  SPEAKER_00: And um so what we did for this, we actually did a podcast swap.
• 1:05
  SPEAKER_00: So we have this episode with Miranda where we really dive into like consistency.
• 1:11
  SPEAKER_00: How often do you actually have to show up in your business?
• 1:14
  SPEAKER_00: Marketing, like what does consist consistency actually mean, creating a marketing plan that works for you, like all of that.
• 1:21
  SPEAKER_00: And then we actually um had uh we were on her podcast, marketing for the uninhibited podcast, me and Shay, and we were talking about like fears in business.
• 1:32
  SPEAKER_00: And the conversations were just so good that Miranda came back and she was like, Hey, do you guys want to host a workshop together?
• 1:40
  SPEAKER_00: And we were like, uh, fuck yeah, easiest yes we've ever said in our entire lives.
• 1:46
  SPEAKER_00: So we're this is me teasing out the workshop.
• 1:50
  SPEAKER_00: So the workshop uh is gonna be me, Shay, and Miranda.
• 1:54
  SPEAKER_00: It's gonna be at the end of September.
• 1:56
  SPEAKER_03: I think it's gonna be 22.
• 1:58
  SPEAKER_00: Yep, September 22nd, 2022.
• 2:00
  SPEAKER_00: So two, two, two, two, so many fucking twos.
• 2:04
  SPEAKER_00: And the workshop is going to be about building an authentic marketing plan to help you grow your business.
• 2:10
  SPEAKER_00: This isn't gonna be like your normal fucking marketing workshop.
• 2:14
  SPEAKER_00: I think if you guys are listeners here, you know kind of how we operate.
• 2:17
  SPEAKER_00: We're really talking about like an authentic one that feels aligned.
• 2:22
  SPEAKER_00: So if this is interesting to you in the least bit, make sure that you sign up for the wait list over at curiouslyguided.com slash marketing dash workshop.
• 2:32
  SPEAKER_00: We will also leave the link to that in the show notes below.
• 2:38
  SPEAKER_03: I really, this was my first chance getting to meet Miranda and talk with her.
• 2:41
  SPEAKER_03: Mariah and her had um been friends previously.
• 2:44
  SPEAKER_03: And I always think it's cool when you can meet someone and just hop in almost like y'all have known each other for your whole lives.
• 2:50
  SPEAKER_03: And I felt like that.
• 2:51
  SPEAKER_03: It was just like really easy and natural.
• 2:53
  SPEAKER_03: And you know, we were planning this workshop the other day, the three of us, and we were like, is this allowed to be this easy?
• 2:58
  SPEAKER_03: Like, is this allowed to be this fun?
• 2:59
  SPEAKER_03: And and I hope that that energy like pours through.
• 3:03
  SPEAKER_03: I'm sure it will, with like your marketing gets to be fun, and you know, it can feel like ease.
• 3:08
  SPEAKER_03: Not that it's everything's easy, but it can feel not like a heavy burden.
• 3:12
  SPEAKER_03: And I that's what I love about Miranda.
• 3:13
  SPEAKER_03: She Mariah and I are really attracted to people that are teaching us how to do things our own way, you know, like with our gifts and our skill sets and not trying to teach us a step-by-step perfect framework that worked for them.
• 3:26
  SPEAKER_03: So Miranda is um uh walking that walk, if you will.
• 3:30
  SPEAKER_03: And that's exactly the strategy that she uses with her clients.
• 3:33
  SPEAKER_03: And it was fun to get in that, you know, you guys know that Ryan.
• 3:36
  SPEAKER_03: I have some thoughts about the idea of consistency.
• 3:39
  SPEAKER_03: So it was really fun to dive into this topic with someone else who views marketing kind of like we do, and it was a really fun conversation.
• 3:46
  SPEAKER_03: So um, and this is a bonus, we're gonna read Miranda's bio right now.
• 3:51
  SPEAKER_03: If y'all want an example of a bio that is just chef's kiss, pause and like re-listen to this and write it down.
• 3:59
  SPEAKER_03: It is so good.
• 4:00
  SPEAKER_03: Okay.
• 4:00
  SPEAKER_03: Miranda Rodriguez is a marketing strategist that provides business coaching and consulting for product-based entrepreneurs and specialty service providers, as well as the host of the Marketing for the Uninhibited podcast.
• 4:12
  SPEAKER_03: She's passionate about liberating small business owners from their sphinx of a marketing plan that's got them feeling uncomfortable, restricted, and gasping for air.
• 4:21
  SPEAKER_03: She knows small marketing steps can achieve big business dreams, and she's here to help you do just that.
• 4:27
  SPEAKER_03: She lives in Aurora, Illinois, with her fiance Marshall, stepdaughter Rebel, and dog Odin.
• 4:33
  SPEAKER_03: And with that, let's dive in.
• 4:35
  SPEAKER_00: Okay, we are so excited to have Miranda on the podcast today.
• 4:40
  SPEAKER_00: Um, yeah, Miranda is literally like probably one of my favorite humans, especially in the online space.
• 4:47
  SPEAKER_00: We actually got connected.
• 4:48
  SPEAKER_00: I think she found one of my YouTube videos for Google Analytics.
• 4:52
  SPEAKER_00: And then she like slid into my Instagram DMs or maybe in my email and she was like, yo, what's up?
• 4:57
  SPEAKER_00: Um, I love your shit.
• 4:59
  SPEAKER_00: And do you want to hop in a coffee chat?
• 5:01
  SPEAKER_00: And then I ended up doing like an SEO intensive with her, and we've kind of just stayed connected for quite some time.
• 5:08
  SPEAKER_00: And she's just like a marketing genius when it comes to helping creatives and small business owners.
• 5:15
  SPEAKER_00: And I just really love her her authenticity and her honest perspective.
• 5:21
  SPEAKER_00: And she also brings the intuitive side into the business world, which I mean, you guys know that we love this shit.
• 5:28
  SPEAKER_00: So, Miranda, thanks for thanks for coming on here.
• 5:31
  SPEAKER_01: Thank you so much for having me.
• 5:33
  SPEAKER_01: Yes, I slid in your DMs and then you came on the podcast.
• 5:37
  SPEAKER_01: Oh, yeah, yeah, that's right.
• 5:38
  SPEAKER_01: Your podcast.
• 5:39
  SPEAKER_04: Mm-hmm.
• 5:40
  SPEAKER_01: And then I think, and then we worked together and the rest is history.
• 5:44
  SPEAKER_01: And I, you know, I found you because I had a client who was struggling with SEO.
• 5:48
  SPEAKER_01: And then I was like, okay, of all the all the search results that came up on YouTube, Mariah is the coolest.
• 5:54
  SPEAKER_01: Like, she's the one who gets it.
• 5:55
  SPEAKER_01: And so then I sent that to Jenny, and she like, I don't know if she ever worked with you, but she definitely watched the videos.
• 6:02
  SPEAKER_00: Oh my god, I love that.
• 6:04
  SPEAKER_00: You know what?
• 6:05
  SPEAKER_00: And that's shameless plug here.
• 6:07
  SPEAKER_00: That's why I fucking love long form searchable content.
• 6:10
  SPEAKER_00: Like, I created that video so long ago, and it just like brings people to me and like not just regular people, like I work with the coolest fucking people.
• 6:18
  SPEAKER_00: So yeah, like just trusting in the magnetic aspect that we can't see, you know what I mean?
• 6:26
  SPEAKER_00: Of just like how like energy attracts like energy, all of that good shit.
• 6:30
  SPEAKER_00: But Miranda, do you want to take us back a little bit?
• 6:33
  SPEAKER_00: Like, how did you even get started in business?
• 6:36
  SPEAKER_00: Like, what what got you here?
• 6:38
  SPEAKER_00: What has your journey been like?
• 6:40
  SPEAKER_01: Goodness.
• 6:40
  SPEAKER_01: Um, I have been in the sales and marketing world for over 12 years now.
• 6:47
  SPEAKER_01: And I so I live in Illinois currently in a suburb of Chicago, and I grew up here.
• 6:53
  SPEAKER_01: Um, and then after college, I got like a Fortune 500 corporate sales role, and then I was there for a year and a half, and then I was part of their first round of nationwide layoffs.
• 7:06
  SPEAKER_01: So um I it was a sweet gig out of college.
• 7:10
  SPEAKER_01: I had a company car, like they drove it from the lot to my house.
• 7:14
  SPEAKER_01: Like the tags were actually on the car.
• 7:16
  SPEAKER_01: What?
• 7:17
  SPEAKER_01: Yeah, I had a bonus structure.
• 7:19
  SPEAKER_01: I mean, like, so when I lost my job, I didn't just lose the job.
• 7:23
  SPEAKER_01: Like I lost, I lost my potential future.
• 7:25
  SPEAKER_01: Like I was house hunting, apartment hunting in Chicago, trying to move out of my mom's house, and then I lost my vehicle.
• 7:31
  SPEAKER_01: Um, you know, so and like everything was paid for with the cars, like car insurance, maintenance, checkups, gas, like all of it.
• 7:39
  SPEAKER_01: So um when I lost that job, and I honestly it was a blessing because I was miserable there, but it was a sales role and there was a lot of time spent in the car.
• 7:49
  SPEAKER_01: Um, and then after that, I just I had a friend living in Virginia Beach, Virginia at the oceanfront, and they had just kicked out a roommate, and she's like, We have a room, you know, like it's pretty fun down here at the beach.
• 8:00
  SPEAKER_01: So I went for Fourth of July weekend, and then I decided, like, yeah, I think I can do that.
• 8:06
  SPEAKER_01: So six weeks later I had bought a car and I drove that car halfway across the country to the oceanfront.
• 8:12
  SPEAKER_01: And um, I stayed there for four years.
• 8:17
  SPEAKER_01: And oh wow, six months, and at six months I was ready to leave.
• 8:22
  SPEAKER_01: I had a toxic job doing marketing for a salon, and I walked out of there when they asked me to do the the taxes to like file the W9s for their hairdressers.
• 8:32
  SPEAKER_01: Like, I think this is above my$12 an hour pay grade.
• 8:37
  SPEAKER_01: Um, so then I ended up getting a job at a retirement community in their marketing and sales department, and that was my favorite job I think I've ever had next to running my own business.
• 8:47
  SPEAKER_01: And um it was it was just awesome.
• 8:50
  SPEAKER_01: I got to drive a golf cart, they were a co-op, so like the seniors living there had a say in every department, so like in they had to vote on things.
• 8:59
  SPEAKER_01: They had committees for like the grounds crew and the marketing, and um, so it was just really fun.
• 9:04
  SPEAKER_01: And they had a very, very big marketing budget and marketing team, and I felt like for the first time ever, that was where I went to school for marketing.
• 9:11
  SPEAKER_01: Um, I've been interested in marketing since high school, so but like post-college, I felt like that was the first time ever that I got to see how an entire marketing department operates, and they hired in a lot, they had a lot of freelancers on staff.
• 9:28
  SPEAKER_01: They had a graphic designer, a copywriter, a PR specialist, a photographer, a creative, like just kind of like a creative director.
• 9:37
  SPEAKER_01: Um, they had a marketing director, and then I was the assistant, and then we had a whole sales team.
• 9:41
  SPEAKER_01: And so it was just it was really fun because they had this huge team, and then for a retirement community, they were like pioneering all these things.
• 9:51
  SPEAKER_01: Like they had an app and they had, you know, so it just was it was really, really fun.
• 9:56
  SPEAKER_01: Um, and it was all female executive leadership, like from the top down, minus the director of operations.
• 10:03
  SPEAKER_01: Everyone else was female, so I just it was just really fun to be a part of that, and then it just kind of started to turn south, and they started anyway, I it was my time to go.
• 10:13
  SPEAKER_01: Um, and at the time I was like, I think I could move home now, too.
• 10:16
  SPEAKER_01: You know, like my friends were getting married there and moving away from the beach, so it just kind of seemed like an end of an era, and so I moved back home.
• 10:23
  SPEAKER_01: Um, I did an 11 state, eight-day road trip through the south by myself to get home, and that was really, really fun.
• 10:31
  SPEAKER_01: I had I did a three-month hiatus, and I tell everyone it was like the funnest, drunkest, tannist I'll ever be in my life and fittest because I had nothing to do, so I was just like working out and then going to the beach, you know.
• 10:44
  SPEAKER_01: Um, so it was amazing because I had like a farewell tour of Virginia Beach and I still have a lot of friends there.
• 10:51
  SPEAKER_01: Um, and then I got to see like the entire South.
• 10:55
  SPEAKER_01: I drove south along the East Coast and then across the southern United States and then up through um Mississippi, Missouri, and then Arkansas, Illinois.
• 11:06
  SPEAKER_01: Um, and then anyway, I came back here and I worked at a restaurant and I was like serving tables with my brother.
• 11:12
  SPEAKER_01: He'd been there like 10 years, um, serving tables, and then after two months, they were like, hey, the owner, they're hiring for a marketing person upstairs.
• 11:21
  SPEAKER_01: Do you want to apply?
• 11:23
  SPEAKER_01: And so I did, and then um I became the marketing director of a five-star restaurant that'd been there for 30 years, and I was in a department of one, and so that's where I decided I was able to hire in, and I you you two will know this too.
• 11:38
  SPEAKER_01: Like, you can hire in so much tactical marketing help.
• 11:42
  SPEAKER_01: You can hire someone to build your website, you can hire someone to write the copy, you can hire someone to send the emails or schedule the posts and do all these things, but I could not hire someone like high level to come in and help me with the strategy and the big picture and the branding and to just kind of help me hold that vision.
• 12:01
  SPEAKER_01: And there was no one in the restaurant.
• 12:02
  SPEAKER_01: I mean, restaurant life is like they're very much focused on what's happening in the restaurant, and marketing is like they know they need it, but they don't really give you the time of day to talk about it.
• 12:11
  SPEAKER_01: So I just um at that point was like, yeah, this is missing.
• 12:16
  SPEAKER_01: Like, how many small business owners are spending just like throwing money out the window, paying someone to do a website, but they have no fucking clue how that fits into their overall marketing strategy, or the messaging is inconsistent, or the way it makes the customers feel is inconsistent.
• 12:32
  SPEAKER_01: Um, so in my the boss, there was very it was a very toxic environment.
• 12:38
  SPEAKER_01: Um, so after two years, I was back home living with my mother, and I was like, mom, I think I'm gonna do this.
• 12:45
  SPEAKER_01: Like, I think I'm gonna try to start my own business.
• 12:47
  SPEAKER_01: Can I stay another year to try and get this off the ground?
• 12:51
  SPEAKER_01: And so in the same meeting that I quit my marketing director role with the owner of the restaurant, I pitched him on being my first client and he accepted.
• 13:01
  SPEAKER_01: So that was it.
• 13:02
  SPEAKER_01: It was like a six-week timeline, you know.
• 13:05
  SPEAKER_01: Um, and it was a win-win because he didn't have to pay my salary or benefits anymore, and I didn't have to be there five days a week.
• 13:12
  SPEAKER_01: We agreed, you know, I had like a I knew he was gonna go low.
• 13:16
  SPEAKER_01: He was very cheap.
• 13:17
  SPEAKER_01: And so I had like a minimum hourly rate, and I just basically said, like, I will not go below this because he was trying to negotiate.
• 13:24
  SPEAKER_01: And so we came to a good compromise.
• 13:26
  SPEAKER_01: Um, a very it was it felt very like business, business-y, you know, there was a lot of negotiating and there was a lot of uh back and forth, and I cried because it felt like just so big, like so heavy to I don't like quitting jobs anyway, because I'm a people pleaser.
• 13:47
  SPEAKER_01: So I always feel like I'm letting someone down when I do that, even if it's the right thing for me.
• 13:52
  SPEAKER_01: So I will go through with it, but it doesn't mean that you know it's easy.
• 13:56
  SPEAKER_01: And so that was that was like to speak to our topic today, like one of the first one of the first times where I was like really aware of my intuition and like listening to it, because I think if I you know, looking back, I can point to all these times in my life where I was like, yeah, that was my intuition, or um, like when my time came to leave Virginia Beach, I just knew like it, I just knew it was time, you know.
• 14:21
  SPEAKER_01: Um, but in that case it was very clear, like and I think for the first time ever I was willing to like slow down and take the right steps, like talking to my mom.
• 14:32
  SPEAKER_01: Will I have free housing for the next year?
• 14:34
  SPEAKER_01: Like, you know, and putting all these pieces in place, and then to the point where I like I had it down to the day.
• 14:40
  SPEAKER_01: Like I knew what day I would talk to him, and I knew what day would be my last day as their director.
• 14:47
  SPEAKER_01: Um, and then from there I they stayed on as a client.
• 14:51
  SPEAKER_01: It was really like a part-time job.
• 14:52
  SPEAKER_01: I had to be there two days a week, but it floated me.
• 14:55
  SPEAKER_01: And um for a year they were a client, and then during that time I picked up um nights and weekends working in their events department, bartending and serving weddings.
• 15:07
  SPEAKER_01: So I did that for a long time, and then um I think the last one I worked was December 2019.
• 15:15
  SPEAKER_01: I had quit before and they needed help, so they called me in, and then I was like, Oh yeah, I'm never coming back here.
• 15:21
  SPEAKER_01: Like goodbye.
• 15:24
  SPEAKER_01: Thank you, thank you.
• 15:25
  SPEAKER_01: It served me well and we had a lot of fun, but um yeah, so I I mean I did that for a long time.
• 15:30
  SPEAKER_01: I worked six days a week, and and then I like kind of pivoted, and right before the pandemic, I um was had a corporate events contract, and so that was like helping me.
• 15:42
  SPEAKER_01: But then since the pandemic, that was like forced me to go full-time into my business, which was really scary.
• 15:50
  SPEAKER_03: So tell me about like I love that you shared a lot of really like wise things in there.
• 15:56
  SPEAKER_03: Really, I want to reflect back to you how you pivoted from the secure quote unquote nine to five into what you're doing now is smart, where you gave yourself quite a bit of safety net.
• 16:07
  SPEAKER_03: You know, you're negotiating with a current client, so we already have some revenue lined up.
• 16:12
  SPEAKER_03: We're finding a free place to stay, so we like have our bills lined up.
• 16:16
  SPEAKER_03: I think when you can give yourself that kind of peace of mind, especially in your first few years of business, it's just monumentally helpful instead of like expecting, you know, if you uh I mentioned this a lot, but my husband and I both quit our full-time jobs and then started the business.
• 16:32
  SPEAKER_03: And that was a lot of responsibility to put on a brand new business.
• 16:36
  SPEAKER_03: So I love that your journey was very um like calculated in a good way.
• 16:42
  SPEAKER_03: You know, really you were thinking about sustainability, you were thinking about your intuition and like what felt right.
• 16:47
  SPEAKER_03: So tell me about, you know, now that you've had time in and time out, uh, what are your big reflections on, you know, working inside someone else's team for marketing versus being out on your own.
• 17:01
  SPEAKER_01: I mean, I think my biggest thing is if you if you don't address it, the problem doesn't go away.
• 17:08
  SPEAKER_01: And so, like the the restaurant I worked for, you know, they've been in business for 30 years.
• 17:13
  SPEAKER_01: And I just got an email from them, and it is the same template that I was given, you know, that had been there.
• 17:20
  SPEAKER_01: And so it's like they never they never change anything, but then they always expect different results.
• 17:27
  SPEAKER_01: And that is problematic.
• 17:31
  SPEAKER_01: And so when you are in an environment like that and you're encouraged to be the one to change it, you know, in that type of environment, everyone in my it felt like everyone was shitting on me.
• 17:41
  SPEAKER_01: Like, you don't know, and he and the owner literally said one time, like, you don't you're nothing more than a marketing student.
• 17:47
  SPEAKER_01: Like, I can't believe we pay you as much as we do.
• 17:49
  SPEAKER_01: And they were paying me like$50,000, you know, salary.
• 17:53
  SPEAKER_01: And so it wasn't like some crazy amount of money.
• 17:57
  SPEAKER_01: Um, and he had he had really high expectations, but then wouldn't let anyone change anything.
• 18:03
  SPEAKER_01: And so now when I work with entrepreneurs, we have a lot more flexibility because I work with very small businesses.
• 18:11
  SPEAKER_01: So if they're not the decision maker, they are, you know, it's a partnership of some kind, like they don't have to run it up the flagpole.
• 18:18
  SPEAKER_01: And so um now with small business owners, it's like, okay, yeah, if you want to see these changes, it's going to take big changes within yourself.
• 18:27
  SPEAKER_01: Like, and a lot of times these are not what people think in terms of marketing.
• 18:31
  SPEAKER_01: It's not the consistency, it's not sticking to a post, you know, posting schedule every day.
• 18:36
  SPEAKER_01: I had a client tell me recently she was doing a reels challenge, and I was like, okay, that's wonderful, but your clients aren't coming from reels, you know.
• 18:45
  SPEAKER_01: So you're spending all this time trying to figure out reels and you've committed to this challenge, but I wish you would commit to just talking to more people about your business, you know.
• 18:53
  SPEAKER_00: And so there What do you mean reels are the only way to grow a business?
• 18:57
  SPEAKER_00: What do you mean?
• 18:58
  SPEAKER_01: And I listen, I've had fun with reels and they can get you great reach, but like for, and there are some people who are reels are bringing in business, but for a lot of these people who are just starting, especially if you're just starting out in the beginning, yeah, it's not and it's not the only way.
• 19:15
  SPEAKER_01: You can choose to do that, you can choose to grow your business on Instagram, but you don't have to.
• 19:20
  SPEAKER_01: And that's where it's now when I'm working with these entrepreneurs and these business owners, I can help them articulate what they want.
• 19:28
  SPEAKER_01: And some of them, they don't want that.
• 19:30
  SPEAKER_01: And so that's where, like, and when you work in a corporate marketing environment, it is largely what they want is sales.
• 19:37
  SPEAKER_01: They want to drive traffic, right?
• 19:39
  SPEAKER_01: When I work with these individual business owners, that might not be their only motivating factor.
• 19:44
  SPEAKER_01: It could be schedule freedom, it could be flexibility so they can go get their kids.
• 19:48
  SPEAKER_01: Like right now, I take Mondays off and Fridays are a no-meeting day.
• 19:52
  SPEAKER_01: They're reserved for catch up or summer plans, you know, like um whatever it is.
• 19:58
  SPEAKER_01: In my my stepdaughter's home on Mondays in the summertime, and so we're we're in a farm class.
• 20:03
  SPEAKER_01: We do all like fun stuff on Mondays.
• 20:06
  SPEAKER_01: And so I think what I have realized is like just being able to help people because I was able to articulate that.
• 20:15
  SPEAKER_01: Like, I do not want to work in this toxic environment any longer.
• 20:19
  SPEAKER_01: I have worked for a couple Fortune 500 companies.
• 20:22
  SPEAKER_01: I didn't love that either, you know.
• 20:23
  SPEAKER_01: So the money wasn't worth it, even though like some of the perks were better.
• 20:27
  SPEAKER_01: And then I worked at that boutique retirement community, and that was awesome, but it still had the same hoops to drum through.
• 20:35
  SPEAKER_01: So at the end of the day, it was like, what do I want?
• 20:38
  SPEAKER_01: And being okay with like the opinions and the judgments of others.
• 20:44
  SPEAKER_01: Like, I was the first one out of my sit in my family to go to college, and then I walked away from a corporate safe marketing career, you know, to do it on my own.
• 20:54
  SPEAKER_01: And so that's so I've been like coaching myself through all this this whole time, and now I can hold space for others to do that.
• 21:02
  SPEAKER_00: Yeah, okay.
• 21:03
  SPEAKER_00: Hold on.
• 21:03
  SPEAKER_00: First off, farm class.
• 21:05
  SPEAKER_00: You're gonna have to tell me what the fuck that is.
• 21:06
  SPEAKER_00: Yeah, me too.
• 21:07
  SPEAKER_02: I always like, let's do the farm class.
• 21:10
  SPEAKER_01: It's awesome.
• 21:11
  SPEAKER_01: Um, there's a boutique farm.
• 21:13
  SPEAKER_01: I call her a boutique farm.
• 21:14
  SPEAKER_01: I'm sure she does not call herself that, but um, it's a homesteading family, and they have they are like renovating and bringing back to life a farm in the area, and they just host all these classes.
• 21:25
  SPEAKER_01: And so we got in the the and she books up fast.
• 21:28
  SPEAKER_01: Um, so this is just like my stepdaughter goes, and the parents go, um, and they get to like feed the chickens and play with the goats, and they get to learn how to like catch and pick up and carry chickens.
• 21:42
  SPEAKER_01: Um, and then they also learn about they planted microgreens this week, and then they also retrieved eggs.
• 21:49
  SPEAKER_01: We got to take an egg home from the chickens, and then um, she always takes them to the garden at the end, and they can pick like a cucumber or zucchini or whatever is ready to harvest.
• 21:58
  SPEAKER_00: Okay, okay.
• 21:59
  SPEAKER_00: Two things.
• 22:00
  SPEAKER_00: How fucking cool.
• 22:01
  SPEAKER_00: Like that's fucking cool.
• 22:03
  SPEAKER_00: I've literally been wanting to uh learn how to like provide for myself in that way.
• 22:07
  SPEAKER_00: So I wish somebody around here would put together a fucking farm class.
• 22:11
  SPEAKER_00: Number two, what a beautiful example that you can literally make money doing whatever the fuck you want to do.
• 22:20
  SPEAKER_00: Bring people in, teach them what you know, or if you don't want to teach, like have them come in and fucking pick up chickens and help you walk around.
• 22:29
  SPEAKER_00: Like what a beautiful example that the possibilities truly are endless.
• 22:34
  SPEAKER_01: She, and I I was happy to pay this and I'd pay pay it again every time.
• 22:39
  SPEAKER_01: So I mean, just like the structure of it and the volume of it, because it's out on the farm, like it's it's like$135 for six weeks, and the class is 45 minutes once a week.
• 22:48
  SPEAKER_01: And we go and walk around her farm.
• 22:50
  SPEAKER_01: You know, it's like very and she reads a book to the kids every time.
• 22:54
  SPEAKER_01: And so obviously, like her work, her back-end work there where she's making the money is like all of the time she spends cultivating that entire lifestyle for her family and then showcasing it to the world.
• 23:04
  SPEAKER_01: So it's awesome.
• 23:05
  SPEAKER_01: Uh yeah, I love Friendship Farm, if anyone's in Illinois, is what it's called.
• 23:11
  SPEAKER_00: I pay almost that much money to go to a yoga class and like pick lavender in a field for and it's one class, it's two hours.
• 23:18
  SPEAKER_00: So easy.
• 23:21
  SPEAKER_00: Yeah.
• 23:22
  SPEAKER_00: Totally.
• 23:23
  SPEAKER_03: Well, also, I just want to say like kudos to you.
• 23:26
  SPEAKER_03: I think one thing we talk about a lot, a value for a lot of us, is that time independence and having time.
• 23:31
  SPEAKER_03: Um, I have found this summer I've set I I now have time and I'm not making the best use of it.
• 23:36
  SPEAKER_03: You know, I would like to go take a class and I just kind of sit here and I don't know, play dumb stuff on my phone.
• 23:43
  SPEAKER_03: So you are inspiring me.
• 23:44
  SPEAKER_03: Like the space is here.
• 23:45
  SPEAKER_03: We've got some summer space.
• 23:47
  SPEAKER_03: Let's actually do the class.
• 23:48
  SPEAKER_03: That feels like a way to get out there and do the thing.
• 23:50
  SPEAKER_03: I love to hear that.
• 23:52
  SPEAKER_01: You know, that was like really important to me.
• 23:54
  SPEAKER_01: I mean, it's something I'm in therapy, I've been in therapy for a long time, but like it's something, and before that was life coaching, but this um sense of urgency, like when you work in the corporate world, there is always a false sense of urgency.
• 24:07
  SPEAKER_01: And when you realize, like, oh, you know, it's just my it's my timeline and being okay and comfortable with that, where it's been an active practice to like um go.
• 24:19
  SPEAKER_01: I never, okay, I would never plant flowers before.
• 24:22
  SPEAKER_01: Like I love gardening, I love planting vegetable seeds.
• 24:26
  SPEAKER_01: It's something my stepdaughter and I, well, this year she told me she wanted to do her own thing, but like it's something we used to do together.
• 24:32
  SPEAKER_01: And then it was so fun because like she planted those seeds, and then I could go have her harvest, you know, the basil and the tomatoes for dinner, and then we're eating it together, and so it was like a full circle thing.
• 24:43
  SPEAKER_01: Um, but I would never plant flowers because I thought, like, what a waste of time.
• 24:46
  SPEAKER_01: You can't eat these flowers, you know, who cares?
• 24:50
  SPEAKER_01: And then this year I I I had this vision like right behind us.
• 24:54
  SPEAKER_01: Oh, actually, I should have checked, it's probably bloomed, but um, for the back of the house, I wanted sunflowers because it's full sun exposure and it's just like an ugly part of the house.
• 25:04
  SPEAKER_01: And so I planted a whole flower bed this year from seeds, and they're all starting to bloom, and it's like the most gratifying thing ever.
• 25:12
  SPEAKER_01: And so though these little things like force me to slow down and to pause because now in the morning I'll take my coffee out there, like after the dog walk, and I'll just like look at my flowers and you know, and check in.
• 25:27
  SPEAKER_01: And it's it's very grounding, and it's also I think it's just a lesson too, and just like the little joys of life, like how often we talk ourselves out of those things, um, and being okay with that, and and then really realizing like sometimes I get my best marketing ideas out there, or like a client problem.
• 25:47
  SPEAKER_01: Maybe I've been thinking about like something will come to me and then I'll text them about it.
• 25:52
  SPEAKER_01: And so giving yourself that space within your schedule, like people call it white space on your schedule, or just like in your brain where you, you know, don't have your phone or anything else distracting you, I think is really important for creativity.
• 26:05
  SPEAKER_00: Absolutely, absolutely.
• 26:07
  SPEAKER_00: And send me your human design chart after we get off this because there might there might be a thing in there that points to why that's so helpful for you.
• 26:14
  SPEAKER_00: I'm sorry, I can't help myself.
• 26:16
  SPEAKER_00: I I'll I'll I'll I'll explain after after I look at your chart.
• 26:20
  SPEAKER_00: But I did want to kind of talk about this false sense of urgency because I feel like this kind of correlates into this need of like quote unquote consistency of posting every day just to post, because it's like I feel like so many of us have learned that what marketing is is like being consistent, right?
• 26:41
  SPEAKER_00: And like there is absolutely truth to that.
• 26:43
  SPEAKER_00: You can't just like fucking show up once every six months and then expect like the floodgates to open and your books to be booked out.
• 26:50
  SPEAKER_00: But this false sense of urgency, it's like this this thing where it's like we have to do it right now, and if we don't do it right the second, we're not gonna get results.
• 26:57
  SPEAKER_00: And then we we keep that like bottled up nervous energy moving forward day after day after day.
• 27:05
  SPEAKER_00: And it's this false urgency of like, if we don't do it now, then we're not gonna be successful.
• 27:10
  SPEAKER_00: And it's like consistently doing things to prove either to the world or to ourselves that like we know what we're doing, or hey, look, I'm marketing because I'm posting every day.
• 27:24
  SPEAKER_01: And that, okay, so the the biggest shift for me and along these lines of like this sense of urgency and rushing, and when I realized, like, because I was working in life coaching for a long time about rushing is uh rushing is a mindset, like it has nothing to do with actually with the actual speed with which you're doing things, it's just like this stress, like you were saying, Mariah, this buildup of anxiety inside of you, and you feel like you're moving faster.
• 27:51
  SPEAKER_01: So I tested my theory one day, and um I had a workout and it was a timed workout, and it was like 75 burpees for time, right?
• 27:59
  SPEAKER_01: And I was tired that day, and this is something at the time I was doing it once a week, so I was like comparing to the week before, and so I had benchmark times, and I was just tired, so I thought I'm just not gonna rush it.
• 28:10
  SPEAKER_01: Like, I'm just gonna take my time, it's only me.
• 28:13
  SPEAKER_01: If I'm slower than last week, it's fine.
• 28:15
  SPEAKER_01: And I fucking beat the week before, and it was like it blew my mind, like so.
• 28:21
  SPEAKER_01: I calmed down and I slowed down and I actually moved faster, and that was a game changer for me in terms of like the rushing because it and then I thought, okay, this applies in this setting where I'm tracking and I'm you know timing everything, what else am I where else am I causing these unnecessary problems where I'm rushing with nowhere to go and it's actually slowing me down?
• 28:47
  SPEAKER_01: And so that's when I started to just kind of pay attention to how I was moving with things, and that goes to it speaks to the energy that you bring to the activities that you do.
• 28:56
  SPEAKER_01: And so if you are rushing your marketing timeline or rushing your I mean, first of all, we all get to define what consistent means to us in our business, and that's one of the first things I do with my clients is like, okay, what's your schedule look like?
• 29:10
  SPEAKER_01: Because you're putting all this pressure on yourself, one to like get it done in a certain timeline, and two, because you think you should be doing all of these things all the time.
• 29:20
  SPEAKER_01: And maybe your schedule can't support that, you know.
• 29:24
  SPEAKER_01: Um, I work with a lot of moms, and so like if your kids are, especially some that have older kids and their kids are in sports, you're like you become a taxi driver at some point as a mom, like a full-time taxi driver.
• 29:35
  SPEAKER_01: And so I'm like, okay, well, what do we have time for while you're waiting in the car to pick kid one up from practice and take kid two back home or you know, and um so redefining consistency and what it means to them and their schedule, and then also like helping them once we do that, then they can pay attention to the energy with which they're moving because they don't feel so pressured and so rushed.
• 29:57
  SPEAKER_01: And then getting them to a place where it's like, okay, now we've identified a big goal, but there's no timeline.
• 30:06
  SPEAKER_01: And so, like, we always have a minimum, like as long as you're meeting the minimums, you can pay your bills or you can take care of yourself and your family.
• 30:13
  SPEAKER_01: The rest is just like a bonus.
• 30:15
  SPEAKER_01: Like, we'll get there, you know, when we get there.
• 30:19
  SPEAKER_01: Would that answer the question?
• 30:20
  SPEAKER_01: I feel like it won't.
• 30:21
  SPEAKER_03: Oh my gosh, you're sharing so much wisdom right now.
• 30:24
  SPEAKER_03: First of all, just the idea that by calming down and slowing down, it can actually be a catalyst for growth.
• 30:31
  SPEAKER_03: That is like what I needed to hear today.
• 30:33
  SPEAKER_03: So thank you for sharing that.
• 30:34
  SPEAKER_03: You're right.
• 30:35
  SPEAKER_03: Because I I definitely have the you know, it's funny, I've kind of detached from the idea of consistency in marketing in the way that I think we would all define it.
• 30:43
  SPEAKER_03: But then I'm noticing myself, I have this belief of consistency in my business.
• 30:47
  SPEAKER_03: And if I am not showing up every day and sitting at the computer, that means I'm not being productive, which means my business isn't growing and I'm missing out on opportunities, you know.
• 30:56
  SPEAKER_03: And so what you're saying is, no, quite the opposite is true, and I know you're right, you know, and it takes a bit of like, I'm gonna create the space and I'm gonna honor the space and I'm gonna set boundaries around the space, you know, and allowing it to be because you're right, like that is the magic of all of this.
• 31:12
  SPEAKER_03: We cannot force the timeline.
• 31:14
  SPEAKER_03: You, you know, you can't speed it up, you know.
• 31:16
  SPEAKER_03: And a lot of us sit here just kind of like we I think we're taught like if you hustle hard, hustle hard, that's the good thing.
• 31:22
  SPEAKER_03: And the harder you hustle, the more you'll get.
• 31:24
  SPEAKER_03: And I certainly subscribe.
• 31:25
  SPEAKER_03: I mean, I feel like that's the core programming a lot of us get.
• 31:28
  SPEAKER_03: So it's hard to detangle from that.
• 31:30
  SPEAKER_03: And then I'm noticing it popping up in a lot of different areas of my life of like, oh, I this business has to be so urgent, and I'm frustrated because I don't have it all now, you know, and then I'm it must be because I'm not showing up consistently or whatever, you know.
• 31:43
  SPEAKER_03: So I think that there's just something really beautiful to that idea of like slowing down, and then what keeps coming up to me on the is the metaphor you brought up around the garden earlier.
• 31:51
  SPEAKER_03: You know, gardening is consistency, right?
• 31:53
  SPEAKER_03: It's such a beautiful metaphor.
• 31:56
  SPEAKER_03: And I've always described my marketing practice as more of like I'm planting seeds and I'm watering my seeds and I'm letting them grow, you know, and checking in on them again.
• 32:04
  SPEAKER_03: So, like when you talked about visiting your flowers and appreciating that, the same can be true for your marketing system.
• 32:10
  SPEAKER_03: And I think that's such a beautiful metaphor of in like the long-term kind of vision of like, even though you may not, this may not pay off right, that's something that I I've noticed my coaching clients struggle with a lot of like, okay, I did the marketing thing for two weeks.
• 32:25
  SPEAKER_03: Why don't I have a full book to like a full schedule booked?
• 32:28
  SPEAKER_03: And it's like, well, it sometimes it can take years, you know.
• 32:31
  SPEAKER_03: A lot of this stuff is very much like building your networking and building relationships, and then eventually that kind of creates this organic momentum that like folds in on itself and turns into something really cool.
• 32:42
  SPEAKER_03: But again, you can't force it and you can't rush it.
• 32:44
  SPEAKER_03: And a lot of times it looks like going out there and watering seeds when the sun's blaring down and picking weeds and it's no fun, right?
• 32:51
  SPEAKER_03: And we don't see that on Instagram.
• 32:53
  SPEAKER_03: So I just want to say that I really appreciate the visuals that you brought into that because that I've always had this gardening marketing metaphor, and you kind of like pulled it all through.
• 33:01
  SPEAKER_03: And I think there is something beautiful there for us to learn.
• 33:04
  SPEAKER_03: So I love all that.
• 33:06
  SPEAKER_01: I did a whole podcast episode about gardening and marketing, and it was- No way, I'm sorry, I didn't know that.
• 33:12
  SPEAKER_01: No, no, this is perfect because it is a perfect metaphor.
• 33:16
  SPEAKER_01: Because look, there are some days where I'm out there and I'm weeding and I'm like sweating and I'm watering.
• 33:21
  SPEAKER_01: But then there are sometimes like I planted lavender this year and it didn't come up.
• 33:25
  SPEAKER_01: And I don't know why.
• 33:26
  SPEAKER_01: I have no idea what happened, everything else came up, maybe it got choked out underneath, you know, and it's just like, all right, cool.
• 33:33
  SPEAKER_01: Am I gonna stress about the lavender not coming up when I have all of these other flowers that did come up?
• 33:39
  SPEAKER_01: Or, you know, or am I just gonna move on and enjoy these flowers because not it was an experiment.
• 33:44
  SPEAKER_01: So I really treat gardening as an experiment and I hold it very loosely because I am a planner and a strategist by day, you know, so it's like really important for me to have that um like opposite relationship somewhere with gardening.
• 33:59
  SPEAKER_01: Yeah, like the surrender, yeah, yeah.
• 34:02
  SPEAKER_01: And then I also learn a lot from it, and it's been helpful for my clients too.
• 34:07
  SPEAKER_01: And then um, in the episode, I talk about how like boundaries are like garden fencing because it's not we're not saying we don't want to see you, we don't want to be with you, we're just saying we'd do better if we had a little more space, and that goes for client relationships, that goes for even boundaries with for yourself and like your activities in the day.
• 34:26
  SPEAKER_01: Um, like it's I'm sure you all know too, like when you're creating, when you're trying to shift gears, marketing your business, and you're going from like writing your copy to creating the content to, you know, I find it helpful to do separate those tasks and like, okay, we're gonna write today, or we're gonna record today, or we're gonna like whatever the task is.
• 34:47
  SPEAKER_01: It helps me to just show up more fully in each one of those areas.
• 34:51
  SPEAKER_01: And it's kind of the same with gardening.
• 34:53
  SPEAKER_01: Like, if you were trying to weed and water and plant all at once, like it it just gets messy.
• 34:59
  SPEAKER_01: So it's like, all right, today I'm gonna weed for 20 minutes on my lunch break, and then that's good enough for today.
• 35:04
  SPEAKER_01: And honestly, we've been so lazy with the garden this year, and you cannot see it, but right out this window, there's a sunflower peeking over the roof of the back den.
• 35:14
  SPEAKER_01: Like they're so tall.
• 35:15
  SPEAKER_01: Um, and so it's just it's been the dog stepped on one, and my stepdaughter sometimes she's like the most profound person I've ever met.
• 35:24
  SPEAKER_01: And she was like, Look at how strong that flower is.
• 35:29
  SPEAKER_01: The dog stepped on it and it is still growing, and it is.
• 35:33
  SPEAKER_01: It's like it comes up and then he stepped on it, so it's like flat for a foot and then it's straight up in the air.
• 35:40
  SPEAKER_01: And I was like, I know it's incredible, right?
• 35:43
  SPEAKER_01: And she's like, so it's like these moments where you think, like, oh, okay, what's been stepped on in my business?
• 35:49
  SPEAKER_01: And now, like, I just threw it out.
• 35:51
  SPEAKER_01: You know, I could have pulled that flower a long time ago, but I didn't.
• 35:55
  SPEAKER_01: I was like, Well, we're gonna see what happens here, and it's fine.
• 35:59
  SPEAKER_01: And so it's again like not rushing the process and so much of it in business and in marketing, because everyone wants, listen, we all have to pay our bills, we all have to make a living.
• 36:10
  SPEAKER_01: And so I understand the sense of urgency there comes from providing for your family.
• 36:15
  SPEAKER_01: And so, in those cases, I think it's important to talk about like the safety nets that we put in place when we start a business or other options, like there's no shame in going to get a part-time job so you can pursue this without pressure, you know.
• 36:29
  SPEAKER_01: Um, and that's where because it's people used to come to me and say, Well, I just need to make money, and I would say, then go get a job because this is a long-term solution.
• 36:37
  SPEAKER_01: Yeah, like we will make you money, and I have helped clients make money for sure, and to grow sustainable businesses, but a lot of times when they come to me, they have some sort of other income at first, a part-time job, a full-time job.
• 36:50
  SPEAKER_01: Um, they're selling on Etsy, you know, whatever it is, there's they're scrappy, you know, they're hustling to pay the bills.
• 36:57
  SPEAKER_01: And now we're in a place where we're gonna get a little more strategic with it.
• 37:01
  SPEAKER_00: Yeah, it's like just having the having that bread and butter that can help you pay your bills.
• 37:07
  SPEAKER_00: Yeah, I mean, I had a part-time job when I first started too.
• 37:10
  SPEAKER_00: Like I was bartending and I also was very lucky to live at my parents' house for an extended period of time.
• 37:15
  SPEAKER_00: And I was laughing when you were saying your story because you were very polite and asked your parents if you could stay.
• 37:21
  SPEAKER_00: And I was just like, yo, bitches, I ain't leaving until my business is good enough.
• 37:27
  SPEAKER_00: So I mean, like, I'll let you know when like I'm out.
• 37:30
  SPEAKER_00: But I just yeah, I I thought that that was very polite of you to ask permission to stay at your mom's house because I was like, sorry, mom, you gave birth to me and I'm not fucking leaving.
• 37:39
  SPEAKER_00: I'm not leaving.
• 37:41
  SPEAKER_01: We were my mom and I are not good roommates.
• 37:44
  SPEAKER_01: We're too similar.
• 37:45
  SPEAKER_01: So was it kind of like can we run and bear this a little bit longer so I can like fulfill this dream?
• 37:52
  SPEAKER_01: Or are we gonna kill each other?
• 37:54
  SPEAKER_00: Oh my god.
• 37:54
  SPEAKER_00: But the family dynamics that that can definitely be a whole episode on its own.
• 37:59
  SPEAKER_00: Um, so I love this garden metaphor.
• 38:05
  SPEAKER_00: And we're definitely gonna leave the link.
• 38:07
  SPEAKER_00: Shoot me over the link to that podcast episode so I can put it in the show notes for people because I think like the more that you two are talking about it, the more I'm like, holy fuck, this literally is the perfect metaphor for it.
• 38:18
  SPEAKER_00: Because, like in the beginning, when you're gardening, you have to rototill.
• 38:22
  SPEAKER_00: You have to like do all you have to figure out how big you want this garden, like dig holes.
• 38:28
  SPEAKER_00: I remember roto tilling and I thought it was like the easiest thing ever, just looking.
• 38:32
  SPEAKER_00: And I was like, to my dad, I was like, idiot, I could do this in like a second.
• 38:37
  SPEAKER_00: I'm doing it and I'm like, my body is shot and I've been doing it for three minutes.
• 38:41
  SPEAKER_00: Like it's like it's it's funny.
• 38:44
  SPEAKER_00: But in the beginning, there is so much that you have to do to even prep the land.
• 38:50
  SPEAKER_00: As we say, prep the foundation.
• 38:52
  SPEAKER_00: A sustainable business needs a solid foundation, and so does a fucking garden.
• 38:57
  SPEAKER_00: And when you take the time to roto till to make sure that the soil is really nourished, you don't have to spend so much time then later going back to like figure out little band-aid solutions to renourish the soil.
• 39:10
  SPEAKER_00: So it's like later down the line, when you're picking the picking the flowers, picking the fruit, whatever you're growing in the garden, you're not doing as much as you did in the beginning of the business.
• 39:21
  SPEAKER_00: But that's also interesting to witness too, because I feel like a lot of times in business, we'll stand there and me and Shay talk about this, where it's like we're standing here and like, let's say we're holding a coffee and we're looking at our garden, which is the business, and then we're looking around, like, hmm, what can I do?
• 39:36
  SPEAKER_00: My garden's not gonna grow, my business is not gonna grow if I'm not doing anything.
• 39:39
  SPEAKER_00: There's gotta be weeds, there's gotta be weeds around here.
• 39:40
  SPEAKER_00: Maybe I gotta re-rotato till, maybe I should rip it all up and then fucking start again because fuck it.
• 39:45
  SPEAKER_00: Because it's like we're not comfortable sitting there with a coffee in our hands and looking and being like, how fucking cool that I have nourished these plants, grown them from a seed, or like grown our business, been in business seven years, and then it's like I'm questioning why I'm having clients come in consistently and like it feels uncomfortable that I don't have to like be doing everything that I would do in the beginning of the business.
• 40:14
  SPEAKER_00: Like it's just so interesting how like we're trained to crave that that urgency, to crave that that do do do that extra productivity or like that consistency of something.
• 40:29
  SPEAKER_00: But it's like how cool that when you have the garden and it's blooming, you don't have to focus so much on that consistency, like when you did in the beginning.
• 40:39
  SPEAKER_00: The consistency is different.
• 40:41
  SPEAKER_00: And I just think that that's cool.
• 40:44
  SPEAKER_01: Totally.
• 40:44
  SPEAKER_01: And like to, I mean, we can keep going with this metaphor all day, but then so there are like two other points.
• 40:50
  SPEAKER_01: So the one is like the there are days I don't water and I know that it's gonna rain, right?
• 40:56
  SPEAKER_01: So it's like trusting that the universe is gonna take care of this for me, it's gonna be the consistent one for me, and really trusting that nature has its own cycles because sometimes I have to remind myself like these are plants, they're resilient, they're gonna be fine.
• 41:09
  SPEAKER_01: And then if they're not, oh well, we'll start again next year, you know.
• 41:12
  SPEAKER_01: And and then the other thing is like so many people make the barrier to enter anything new, business, especially since we're talking about business, we could talk about gardening, we can talk about podcasting, any new marketing action they want to take.
• 41:27
  SPEAKER_01: Like, let's talk about podcasting.
• 41:29
  SPEAKER_01: They think like, I have to go get this fancy microphone, I have to get these headphones, I have to get this setup, I have to do all these things, or like gardening.
• 41:36
  SPEAKER_01: Like, yeah, you could go and buy the fancy gardening tools.
• 41:39
  SPEAKER_01: I had a client one year, her homework was to like do a creative activity.
• 41:45
  SPEAKER_01: She's a she's a creative by trade, she makes things, products, and sells them.
• 41:50
  SPEAKER_01: And I was like, I need you to just make something that you don't sell, something that's not connected to business.
• 41:55
  SPEAKER_01: So she said she was gonna plant a flower garden.
• 41:58
  SPEAKER_01: She went and she bought all the tools, they made all these beautiful flower boxes for their backyard.
• 42:05
  SPEAKER_01: I mean, she really put a lot of time and effort into planning out.
• 42:10
  SPEAKER_01: She had the vision for the flowers and the plan.
• 42:13
  SPEAKER_01: And then she she had a puppy, and that puppy dug he dug all that shit up and she like texted me.
• 42:21
  SPEAKER_01: She was hysterical.
• 42:22
  SPEAKER_01: She was not speaking to her family that day.
• 42:25
  SPEAKER_01: She was so upset, and the only person she texted was me and was like, I I just this was my thing.
• 42:30
  SPEAKER_01: And I'm like, I I mean, I of course I coached her differently, but like she just held it onto it so tightly and she put so much pressure on it.
• 42:38
  SPEAKER_01: And then, you know, puppies are assholes too, and they're curious.
• 42:42
  SPEAKER_01: And I'm shocked my dog hasn't destroyed more of my garden, but that's just the way it goes.
• 42:48
  SPEAKER_01: But and in my mind, with my garden, because I am so unattached to the results sometimes.
• 42:55
  SPEAKER_01: It's like it's a bummer, you do that work, but thank God I didn't go out and buy the lumber and build the boxes and do all this, you know.
• 43:03
  SPEAKER_01: I think sometimes we we think that buying the things or the fancy things is going to give us the results we want.
• 43:11
  SPEAKER_01: Or doing it perfectly.
• 43:13
  SPEAKER_01: Yeah, doing it perfectly that's what it is, right?
• 43:15
  SPEAKER_01: It's perfection.
• 43:17
  SPEAKER_01: And that's not that's not it at all.
• 43:20
  SPEAKER_01: Like if you if you launch something or you start a garden with nothing, with the tools that you have, you know, and some seeds and some dirt, and like you rake it, and that's all I did last year.
• 43:30
  SPEAKER_01: And we're like, we're gonna see if this spot works, because I didn't even know if it would be good for the plants.
• 43:36
  SPEAKER_01: And it flourished last year.
• 43:38
  SPEAKER_01: Like we had more vegetables than I knew what to do with.
• 43:41
  SPEAKER_01: We were getting and more seedlings too, because my stepdaughter was in charge and she just dumped the whole packet in.
• 43:46
  SPEAKER_01: So we were like, I spent like a whole day weeding out seedlings, but that's the thing is like, can you put a seven and seven year old in charge?
• 43:55
  SPEAKER_01: Is it gonna work?
• 43:56
  SPEAKER_01: And it worked, like you know, that people they put so Much pressure on their first try.
• 44:03
  SPEAKER_01: And so in forgetting that it's a rough draft.
• 44:07
  SPEAKER_01: Like, in what version of any school or anything or that we do is the rough draft the one that is like the final version?
• 44:15
  SPEAKER_01: Like you have to keep doing it and keep trying.
• 44:18
  SPEAKER_01: And and then that's where you see people's level of commitment come through.
• 44:22
  SPEAKER_01: And then you're able to identify, like, oh, this isn't about the tactics, this is like your level of commitment to what you want to do.
• 44:30
  SPEAKER_01: And that's a different conversation.
• 44:34
  SPEAKER_03: Yeah, I, you know, I think that there's something here too about um well, first of all, when we were talking about this idea of perfectionism, I got the and I do this too.
• 44:44
  SPEAKER_03: How many times have we felt like when you're starting something new in business, you have to buy all the courses and learn every single thing you can learn about it and you know, do a million beta rounds and get all the perfect things just perfect just to have it perfect, when really the answer probably was just like fail fast and fail early and recover, right?
• 45:02
  SPEAKER_03: And so I do think that there's um that metaphor again translates over to the business world as well as this idea of detaching from outcome and diversifying.
• 45:12
  SPEAKER_03: So what you're saying is plant a lot of different things, do experiments, see what works.
• 45:19
  SPEAKER_03: Um, some things are know that some things are gonna die and know some things are gonna flourish, and you gotta kind of be open and see what happens.
• 45:25
  SPEAKER_03: And I think that's really beautiful.
• 45:26
  SPEAKER_03: And I think we can, I'm thinking about my business and how can I like diversify my marketing and then detach from the results at the same time.
• 45:34
  SPEAKER_03: It's like such a clear crossover to me.
• 45:36
  SPEAKER_03: And I think that idea of detaching from results is just like the urgency and the hustling.
• 45:43
  SPEAKER_03: You are not winning or failing based on these results you're getting, right?
• 45:48
  SPEAKER_03: And there is no rush, you know, we're not in the sprint with each other, you know.
• 45:51
  SPEAKER_03: Ideally our lives are long and we have some time with this.
• 45:54
  SPEAKER_03: So I think that's really beautiful.
• 45:56
  SPEAKER_03: Um, you know, and I think that's such a it's easy to say, but it's a practice because I get it, like logically, I get it.
• 46:03
  SPEAKER_03: I can say I want to do that, but like how often am I finding myself still caught up in like the the wins and the money and the what I want out of all of this?
• 46:11
  SPEAKER_03: And so um, I don't know, just I think that idea of detaching from outcome is really beautiful, but hard to achieve, if that makes sense.
• 46:19
  SPEAKER_01: Yeah, totally.
• 46:20
  SPEAKER_00: Go ahead.
• 46:21
  SPEAKER_00: Uh I was gonna say, interesting, Miranda.
• 46:24
  SPEAKER_00: I would I would love your your perspective on this since you've worked with a lot of small, well, small, all different size business owners.
• 46:31
  SPEAKER_00: So we always say diversify your marketing.
• 46:36
  SPEAKER_00: Okay.
• 46:37
  SPEAKER_00: But what about the people that don't have a lot of time?
• 46:40
  SPEAKER_00: And then it's like, okay, well, I want to do SEO, and I heard Pinterest was good, and I heard this, and it's like, I want to diversify.
• 46:47
  SPEAKER_00: And I heard that all of these different things were great, and I would like to bring in different income streams, but it's like if they only have a small chunk of time, like, how do you help your clients either figure out where to start or like how much time should you commit to one thing before you then move out and diversify to another thing so that all of your eggs aren't in one basket?
• 47:10
  SPEAKER_00: Does that make sense?
• 47:12
  SPEAKER_01: Yeah, totally.
• 47:13
  SPEAKER_01: Because that's a problem that everyone has is just being overwhelmed, like where, because we we do marketing and sales, you know, this is what we talk about all the time.
• 47:22
  SPEAKER_01: So I think we're much more well-versed in this conversation than like the someone out there who's making and selling their own candles and like they're growing, you know, maybe it that is how they're making their money, but what do they do to grow to the next level?
• 47:36
  SPEAKER_01: And so this is where I this is the crossroads where I come in with clients and helping them figure this out.
• 47:42
  SPEAKER_01: So the number one, there are a few ways, a few questions I asked, but the first one is like, who is their ideal target audience?
• 47:50
  SPEAKER_01: I mean, because that's going to immediately kind of narrow the playing field, depending on who you're talking to.
• 47:56
  SPEAKER_01: And that's gonna say, like, okay, then yeah, you need to show up here or show up here.
• 48:00
  SPEAKER_01: And I had one client and she kept talking, she had hired a whole like branding agency.
• 48:06
  SPEAKER_01: I mean, she had spent a lot of money on marketing before she got to me, and it wasn't giving her the results that she wanted.
• 48:12
  SPEAKER_01: And then when I started asking her about who she thought was buying her products, and then who actually were buying this the things, um, she we realized like they were on Pinterest and she had done nothing on Pinterest, and like then she was in um kind of like a home decor category, so it just made sense, and so then we were able to pivot her that way.
• 48:33
  SPEAKER_01: But then another thing I asked people is what are their communication strengths?
• 48:38
  SPEAKER_01: So obviously, we all are very strong verbal communicators, we all have a podcast, like talking is something we enjoy doing, and so that is where I'm comfortable.
• 48:49
  SPEAKER_01: I had a client once, she was really like shaming herself.
• 48:53
  SPEAKER_01: She had gained some weight during the pandemic.
• 48:55
  SPEAKER_01: I mean, okay, yes, and like you know, so it feels a little uncomfortable then to get on video, but she was really hard on herself and shaming herself for not showing up on video.
• 49:05
  SPEAKER_01: And I just asked her, I said, How do you talk to your clients when you meet with them?
• 49:09
  SPEAKER_01: I meet with everyone on video call on a Zoom, right?
• 49:12
  SPEAKER_01: And she said on the phone.
• 49:14
  SPEAKER_01: And I was like, Oh, you mean like a FaceTime?
• 49:16
  SPEAKER_01: And she was like, No, on the phone, like, and I was like, wait, so you don't see your clients when you talk to them and they're paying you, and she was like, Yeah, and I'm like, so then why do you think you're gonna show up for free for anyone if the paying clients are not even you're not comfortable there yet?
• 49:31
  SPEAKER_01: You're just not there yet.
• 49:32
  SPEAKER_01: So we just took it off the table, and when we you can take that off the table, and then you can say, like, okay, to start to start building this habit to establish some sort of consistency, whatever that means for your schedule and for you, you need to start where you're comfortable.
• 49:47
  SPEAKER_01: There will come a time where we're going to push you outside of that comfort zone, but right now that push is just getting consistent with showing up.
• 49:55
  SPEAKER_01: And so, and show up wherever you're comfortable.
• 49:58
  SPEAKER_00: So, I've had clients who are strong writers, and so it becomes Where hold on, wait, you're you you're leaving me hanging on a cliff here.
• 50:04
  SPEAKER_00: So, where did she decide to show up?
• 50:05
  SPEAKER_00: Like, was she did she decide to do a podcast?
• 50:08
  SPEAKER_01: No, she she did blog work and then she we got her away from doing video on Instagram and just doing more like carousel posts and captioning and stuff like that.
• 50:17
  SPEAKER_01: And so, and actually, I don't know, she worked with me one time and I don't know where I don't know.
• 50:22
  SPEAKER_00: I was I was just curious like how how the entire like client journey kind of panned out because I yeah, I feel I I was just curious.
• 50:31
  SPEAKER_01: No, that it is a good question because she and I don't know her business was doing so well with word of mouth, like she had gotten into this niche market, she was a social media manager and she got into a niche market and she was growing, like her husband quit his job and they sold their house, you know.
• 50:48
  SPEAKER_01: So her business was doing so well.
• 50:49
  SPEAKER_01: So that was the other thing.
• 50:51
  SPEAKER_01: It was like she she didn't need to add one more thing, but she felt like because she was a social media manager and she wasn't doing video, that something was wrong.
• 51:01
  SPEAKER_01: And so that's where I came in and was like, it's not wrong if your business is doing well, like you can still coach on all of these things, you can still consult on all of these things, and she's still capable of doing it for her clients.
• 51:12
  SPEAKER_01: It was just her face that she was uncomfortable showing.
• 51:15
  SPEAKER_01: Um, and what was interesting is she has a really successful blog that's not related to her business.
• 51:21
  SPEAKER_01: And I was like, girl, you show up there all the time.
• 51:24
  SPEAKER_01: Like, what is the what's holding you back?
• 51:27
  SPEAKER_01: You know, and so that's where in a long-form coaching client relationship, we would have gone deeper into that and like some of those insecurities.
• 51:36
  SPEAKER_01: But I think it's important for everyone to understand, like whether it's something you're comfortable doing or not, you still have insecurities about it, you know.
• 51:43
  SPEAKER_01: And even if you get to a place where, okay, I'm comfortable showing up on video now, whether I have makeup on or not, it doesn't mean that I'm not still insecure about certain things, you know, it just means I'm willing to move through those things and move past those things because ultimately I'm committed to my goals and like my my lifestyle and my business and my clients that I'm helping.
• 52:05
  SPEAKER_01: And then a lot of times I think, like, okay, sometimes I have to be the example for my clients.
• 52:12
  SPEAKER_01: Like I'm coaching them to do sometimes big things and push themselves.
• 52:17
  SPEAKER_01: And so when those things come up for me, I'm like, well, fuck it, gotta do it.
• 52:21
  SPEAKER_01: Cause at least I have to be able to talk about it, you know, like and relate to them on some level.
• 52:27
  SPEAKER_01: Um, but yeah, so that those are the two.
• 52:29
  SPEAKER_01: Like, who are you talking to?
• 52:31
  SPEAKER_01: And then where are they finding you?
• 52:32
  SPEAKER_01: Um, and then I guess three.
• 52:34
  SPEAKER_01: And then, you know, how are you comfortable communicating?
• 52:36
  SPEAKER_03: Yeah, I think there's something to starting where you feel safe.
• 52:39
  SPEAKER_03: I think that that um, you know, I I have this, I saw this quote somewhere online.
• 52:43
  SPEAKER_03: I apologize, I can't reference it correctly, but they said it was for women, and it said, forgive yourself for the generations of people pleasing you had to do to survive.
• 52:53
  SPEAKER_03: And so I think just being aware that like marketing is going to bring up some shit for you.
• 52:59
  SPEAKER_03: It's a mirror.
• 53:00
  SPEAKER_03: And a lot of us women, these people pleasing kind of tendencies, these perfectionist tendencies, they run deep.
• 53:06
  SPEAKER_03: You know, like for the longest time, women did really have to worry about am I included in the tribe?
• 53:12
  SPEAKER_03: I can't provide for myself otherwise.
• 53:14
  SPEAKER_03: So we have these like deep ingrained um fire signals that go up when we're starting to put ourselves out there.
• 53:22
  SPEAKER_03: Because literally our like lizard brains are like, not safe, not safe.
• 53:26
  SPEAKER_03: So I just want to reflect that if um I am a person that has struggled with visibility, and the podcast was a way that I found felt safe to me.
• 53:35
  SPEAKER_03: I am a verbal expressor.
• 53:37
  SPEAKER_03: Um Mariah and I work really well together.
• 53:38
  SPEAKER_03: I knew my people like podcasts.
• 53:40
  SPEAKER_03: If I'm thinking about like that Venn diagram, it's where all of my things came together.
• 53:44
  SPEAKER_03: And I have found myself, you know, it felt a little scary, but it did feel safe, and I've grown quite a bit through it, and now I'm feeling stronger to like try new things.
• 53:52
  SPEAKER_03: And it's kind of like you gotta, we talk about this a lot, but like put in the reps.
• 53:55
  SPEAKER_03: And I think it's a really wonderful piece of advice of just because so and so is killing it on reels, and just because your business coach told you you got to do a 30-day reels challenge, if that is making you freak out, even if someone laughs at you and says, Oh, you have visibility mindset issues, honor it.
• 54:12
  SPEAKER_03: It's real, it's deep.
• 54:14
  SPEAKER_03: And so, like just give yourself some space and what may feel easy to others may feel huge for you, and that's real.
• 54:21
  SPEAKER_03: And don't, there's no shame in that, you know, we all have our own little things and it's all different for everybody.
• 54:26
  SPEAKER_03: So I just kind of want to offer that if you are getting into this and it is feeling like, holy moly, this feels like life or death, it may actually feel like life or death to you.
• 54:34
  SPEAKER_03: So, like, give yourself some space and grace with that, you know, go find where it feels safe, push yourself a little bit, and then you'll find that that muscle feels stronger next time and you can push a little bit farther.
• 54:44
  SPEAKER_03: But yeah, I just like I have really gone down the shame spirals around like, oh, why can't I show up like that?
• 54:49
  SPEAKER_03: You know, and I know that that's the best way to do it, and that's the way my coach did it, and that's what she's telling me to do in all of our coaching calls.
• 54:55
  SPEAKER_03: But it feels like someone's strangling me.
• 54:58
  SPEAKER_03: You know, that that's real, and like sit with that.
• 55:00
  SPEAKER_03: And you can work with a coach or a therapist to kind of unpack that.
• 55:03
  SPEAKER_03: But there is hope on the other side of the rainbow.
• 55:06
  SPEAKER_03: If you are someone that struggles with this, know that it's really common, and I think we all do due to that kind of like people-pleasing dialogue that runs deep in all of us.
• 55:16
  SPEAKER_01: Yeah, I mean, and that it and it comes up for everyone, and I would just say like you just giving yourself time, but that's why we say like start where you're safe, and that's why I have people do that because it is like marketing is a habit in achieving your goals.
• 55:31
  SPEAKER_01: If you've never achieved anything for yourself in your life, then it's gotta be it's a habit you have to develop.
• 55:37
  SPEAKER_01: Like, we're all okay, speaking to the people-pleasing aspect, like if you're not used to putting your wants at the forefront, not your needs, right?
• 55:45
  SPEAKER_01: Like, let's assume your basic needs are met, but just your desires.
• 55:48
  SPEAKER_01: If you're not, I've had clients whisper their business goals to me, like whisper.
• 55:53
  SPEAKER_01: And I'm like, girl, say it louder, let's go.
• 55:55
  SPEAKER_01: Like, I you know, like it's I want you to be loud about it.
• 55:59
  SPEAKER_01: I want you to own it.
• 56:00
  SPEAKER_01: And it's so interesting because then I had a business coaching call last week.
• 56:05
  SPEAKER_01: Um, and she the advice I kept getting was to own it and like how often I shy away from my the results that my clients get, or this, you know, and she she was like, Why are you talking about this?
• 56:18
  SPEAKER_01: Like, and I don't know, you know, because I think my whole life I've been told I was an overachiever.
• 56:25
  SPEAKER_01: And so, and sometimes I've been told that that makes other people feel bad because they don't do as well.
• 56:30
  SPEAKER_01: And so it's like, I don't, I don't want to share these things, I don't want so-and-so to feel bad because my clients are over here crushing it.
• 56:36
  SPEAKER_01: Like, you know, so I just in part of it is this um not acknowledging ourselves but also our achievements, where it's like, oh I I was the first one to graduate from college, cool, what are we doing next?
• 56:49
  SPEAKER_01: You know, and you just like that just breezing on by.
• 56:52
  SPEAKER_01: And so now I think that's why pausing and acknowledging is such an important part of my process, and for clients too, because that helps reinforce like, oh, that time when you push yourself out of your comfort zone, look, it fucking worked.
• 57:06
  SPEAKER_01: Like, look at what's happening.
• 57:07
  SPEAKER_01: I've had clients literally say, What did she was like, I didn't do anything, but she just showed up in my DMs ready to pay in full.
• 57:16
  SPEAKER_01: And I was like, That's bullshit.
• 57:18
  SPEAKER_01: You've been busting your ass for six months with me.
• 57:21
  SPEAKER_01: Don't tell me you didn't do anything, like it doesn't feel like you did, because we made it real comfortable for you, and we got it to a place where it's not graspy or hustly or forced.
• 57:31
  SPEAKER_01: It feels genuine and authentic, like you're just you're just here, you know, doing your thing.
• 57:38
  SPEAKER_00: I love what the fuck you just said.
• 57:41
  SPEAKER_00: At first, I wasn't sure which way we were taking this because you were like, she was like, I didn't do anything, and you were like, that's and I was like, she's gonna say that's right, and it's gonna go into like like the hype thing of like whatever, and then you're like, that's bullshit.
• 57:54
  SPEAKER_00: And I was like, Oh, we're going in this direction, and like that's exactly it because it is bullshit.
• 58:01
  SPEAKER_00: You did do something, you laid you rotatilled the fucking soil.
• 58:05
  SPEAKER_01: You laid right, you laid the proper foundation, you made shirt, like you showed up to water at least every other day, you know, like yeah, and it worked, and so it's like this moment that is so much of what I have to do on the coaching side of things, is like catching people when they are downplaying themselves.
• 58:26
  SPEAKER_01: And I had a client this uh I this one client of mine, I tease her about it now because she's to a place where it's like every month I know she's gonna text me before the end of the month and complain about her numbers and how low they are.
• 58:38
  SPEAKER_01: And then every last day of the month, she'll tell me it was higher than the month before or higher than last year's month.
• 58:44
  SPEAKER_01: And I'm like, you bitch, I already knew this was coming, you know?
• 58:48
  SPEAKER_01: And so, and I just I just laugh with her now.
• 58:51
  SPEAKER_01: Like I already know what you're gonna say.
• 58:53
  SPEAKER_01: Um, and that's why checking your numbers is important and data-driven decision making is also important because it can help you, it can help validate some of these things.
• 59:02
  SPEAKER_01: Like, if you're at a place where you are creatively and intuitively making these decisions and then your data backs it up, it's like yes, that's where we want to be, right?
• 59:14
  SPEAKER_01: Like that's when I I know when I take time, when I have the time in the morning to like do my journaling and my meditating and my workout or my movement and just kind of like ground myself, then I always get these like nudges in a workout where I have a journal down there so I can write it down.
• 59:34
  SPEAKER_01: And then if I move with that, like it resonates.
• 59:39
  SPEAKER_01: And it's just because that is like my I have I'm connected now, like though you know, like I've like aligned everything for the day, and now we're like moving from this place, and that is just I you can feel it, and that speaks to the energetics of marketing, like you can feel when someone is speaking from that place or like I'm just creating this post because I have to pay my bills.
• 1:00:02
  SPEAKER_01: Like, someone please buy something, right?
• 1:00:04
  SPEAKER_00: Yeah, yeah, yeah.
• 1:00:05
  SPEAKER_00: You can you can definitely you can feel it, and also I'm I'm just glad that you called out backtracking a little bit, like the that's bullshit thing, because like I do that.
• 1:00:18
  SPEAKER_00: I literally will text Shane and be like, I don't know where this client came from.
• 1:00:21
  SPEAKER_00: And it's like, bitch, you've been in business for seven years.
• 1:00:23
  SPEAKER_00: You've literally been like fucking building the foundation, like all of your long-term searchable content is up there.
• 1:00:30
  SPEAKER_00: What do you mean you didn't do anything?
• 1:00:32
  SPEAKER_00: But it's like we see that so often, like screenshots from like coaches on Instagram where it's like they just fell asleep and then they woke up and they had pay in full clients in their DMs.
• 1:00:44
  SPEAKER_00: It's like, what the fuck did they do before that?
• 1:00:46
  SPEAKER_00: They literally like just signed up for their LLC and then somebody paid in full.
• 1:00:51
  SPEAKER_00: It's like, no, they got fucking clear on how they help people, what they're helping them with.
• 1:00:57
  SPEAKER_00: They talked about it, they showed up, they blah, blah, blah.
• 1:01:00
  SPEAKER_00: And it's like we're undermining in literally all of these different ways.
• 1:01:04
  SPEAKER_00: And now that becomes the new normal.
• 1:01:06
  SPEAKER_00: See, like, um, I didn't put in like, hold on, let me backtrack here.
• 1:01:12
  SPEAKER_00: I feel like my words are stumbling.
• 1:01:13
  SPEAKER_01: But it's like I'm tracking, I'm tracking.
• 1:01:16
  unknown: Okay.
• 1:01:16
  SPEAKER_00: It's um, it's like people come forward and they shame themselves for not getting results from marketing when they haven't been consistent.
• 1:01:25
  SPEAKER_00: Or how I I like how you put it, like marketing is a habit.
• 1:01:29
  SPEAKER_00: They haven't ingrained that habit of marketing yet.
• 1:01:31
  SPEAKER_00: And then they're shaming themselves for not waking up to 1700 DMs or emails of people paying in full because we see in the online space people bragging about not doing anything and getting sales.
• 1:01:45
  SPEAKER_00: But it's like, where the fuck is the context?
• 1:01:48
  SPEAKER_00: It's so unfair.
• 1:01:50
  SPEAKER_01: Yes, that is for sure.
• 1:01:52
  SPEAKER_01: There is a missing piece there.
• 1:01:54
  SPEAKER_01: And that's where people, and that's and I think that this is what's we're seeing happen in the online space right now.
• 1:02:01
  SPEAKER_01: There was like the pandemic happened, a lot of things shifted online, and a lot of people thought, like, I'll just go online and make some money real quick.
• 1:02:07
  SPEAKER_01: And it's like, no, you won't, you know, like we've all been here for a while.
• 1:02:11
  SPEAKER_01: And some people can, and I'm not saying you can't, you know, but it takes time.
• 1:02:16
  SPEAKER_01: And when you so you said something, Mariah, which I think is so important before you backtracked, where you were talking about undermining yourself.
• 1:02:24
  SPEAKER_01: And when you do that, that becomes the habit you develop, and then you get to a place where goal achieving is not the habit and not what you're used to, it's the undermining, and that's where you get to where I am now, and it's like, and now I need to talk about my results and I need to own these things for my marketing, but I have such a bad habit of not that it that is what's uncomfortable for me, even though I can point, like in my my business meeting, she literally was like, I just thought she's because we'd never talked, right?
• 1:02:53
  SPEAKER_01: We've been in each other's orbit.
• 1:02:54
  SPEAKER_01: So this is an example too.
• 1:02:56
  SPEAKER_01: Like, I've been following this woman for a couple of years, I know people have worked with her, I think she's wonderful, and then this year it just worked out.
• 1:03:03
  SPEAKER_01: So that's like a two-year time frame, right?
• 1:03:07
  SPEAKER_01: From when I learned about her to when I hired her and paid her.
• 1:03:10
  SPEAKER_01: That's a long time.
• 1:03:11
  SPEAKER_01: And so, like, this stuff doesn't happen overnight.
• 1:03:14
  SPEAKER_01: And if she hadn't been showing up, pivoting as she has, being consistent, you know, I may not have stayed the course.
• 1:03:21
  SPEAKER_01: Like, I'm on our email list, and so that kind of pulled me in first.
• 1:03:24
  SPEAKER_01: So, anyway, as a marketer, I always think it's interesting to be a consumer in someone else's customer journey.
• 1:03:30
  SPEAKER_01: I'm always like hyper aware of where I'm at in the funnel.
• 1:03:34
  SPEAKER_01: And and so that just she was like, So I just thought you were like a cute marketing person.
• 1:03:40
  SPEAKER_01: Like, I had no idea all of this other stuff is going on behind the scenes, and not only that, but like the results are there.
• 1:03:48
  SPEAKER_01: And so for everyone, and it goes for every business, it's like, no, you have to talk about that, you have to talk about your strengths.
• 1:03:56
  SPEAKER_01: And I've had some um like newer business owners, um, also a little bit like the younger than me, like um, but anyway, they have this whole like they don't want to step on anyone's toes, you know, and they've literally said that.
• 1:04:11
  SPEAKER_01: And I'm like, I don't give a fuck about the toes.
• 1:04:13
  SPEAKER_01: I think I have a podcast called Emotional Toes.
• 1:04:17
  SPEAKER_01: I think I do because in a meeting one day with a client, I was like, I do not give a fuck about anyone else's toes.
• 1:04:24
  SPEAKER_01: Like you're not gonna step on anyone else's toes emotionally, like it it and if you're worried about that, then you're in the wrong business because you will always be worried about it.
• 1:04:35
  SPEAKER_01: There's just no way it's people pleasing.
• 1:04:38
  SPEAKER_01: Back to that, and you know, and I like this is something women deal with, I think, a lot more than men.
• 1:04:44
  SPEAKER_01: And so there's just so much to that and so much to unpacking that, and everyone has different reasons for it, but a lot of it is just conditioning.
• 1:04:53
  SPEAKER_03: 100%.
• 1:04:54
  SPEAKER_03: And I think, you know, one thing I am sitting here shocked about is how many times, Mariah, on this podcast have we come back to the importance of claiming those wins.
• 1:05:04
  SPEAKER_03: Um, we had a previous guest on this season, Monique, who called it um at the end of a video game you collect a level, you collect the points.
• 1:05:11
  SPEAKER_03: And she's like, a lot of us are not collecting our points.
• 1:05:13
  SPEAKER_03: We're not it's claiming the win and letting it soak in.
• 1:05:16
  SPEAKER_03: We're just moving to the next thing.
• 1:05:18
  SPEAKER_03: And I love that metaphor of like good things.
• 1:05:20
  SPEAKER_03: I think like bad things can stick to us like glue.
• 1:05:23
  SPEAKER_03: And then when good things come, it's more like Teflon where it just flies right off.
• 1:05:28
  SPEAKER_03: And I get that.
• 1:05:29
  SPEAKER_03: I get that it's important, and I get that we have to, we have to do that for ourselves, or we have to pay a coach to do it for us because there is no teacher, there's nobody that's gonna come and like pat you on the back.
• 1:05:39
  SPEAKER_03: You really have to do that for yourself or get a friend, or like Mariah and I, you know, someone to reflect that back because it is so important and so difficult in for a million different reasons.
• 1:05:50
  SPEAKER_03: Uh, another factor is a lot of us have trouble receiving.
• 1:05:53
  SPEAKER_03: I have a lot of trouble with like gathering testimonials and like hearing good things that if for some reason it makes me feel uncomfortable.
• 1:06:00
  SPEAKER_03: And I think I have a little bit of Miranda, what you were bringing up of like, I don't want to brag.
• 1:06:04
  SPEAKER_03: I have this like Midwestern thing of like, um, you know, there's that metaphor, like, you don't want your to grow too tall above the rest of the pack because you'll get your head chopped off.
• 1:06:12
  SPEAKER_03: Right.
• 1:06:12
  SPEAKER_03: And I think I have a little bit of like, oh, well, if that makes, I don't want to make them look bad and I don't want to brag, and I don't want to set false expectations for people.
• 1:06:20
  SPEAKER_03: And so it makes it hard for me to celebrate myself and sit in those wins because I also have that narrative going on.
• 1:06:27
  SPEAKER_03: But I do want to say, like, I'm feeling like Tim Ferris right now, who we've interviewed all the experts of like what's the common theme.
• 1:06:34
  SPEAKER_03: I bet one of the most common things that comes up on this podcast is making space to celebrate your wins.
• 1:06:40
  SPEAKER_03: I think that it is so important.
• 1:06:42
  SPEAKER_03: I think it's very difficult to do.
• 1:06:44
  SPEAKER_03: Um, so I don't know, maybe we can hold each other accountable because I can't say that I'm a Jedi master at it yet, but I do think I'm getting a little better.
• 1:06:51
  SPEAKER_00: Yeah.
• 1:06:52
  SPEAKER_00: It's interesting, like you bring up not wanting to create false expectations.
• 1:07:00
  SPEAKER_00: And I think that this is a fine line that as business owners, we have to find the balance of both of them in our marketing.
• 1:07:08
  SPEAKER_00: Because it's like on one end, we'll see people being like, share your wins, share your wins, share your wins.
• 1:07:14
  SPEAKER_00: But then sometimes it comes across without context of like my client made seven figures in three hours by blinking 40 times.
• 1:07:25
  SPEAKER_00: And then it's like on the other end of it, it's like, how do we do this morally in like a way that is in line with our integrity, where we're not only showcasing our wins, but like doing it in a way that shows the possibilities and is giving context because like there's a thing hype marketing where everybody's like, this is what I did, my clients are blah, blah, blah, blah, blah.
• 1:07:50
  SPEAKER_00: And it's like, I'm gonna need some context.
• 1:07:52
  SPEAKER_00: I'm gonna need some fucking context.
• 1:07:55
  SPEAKER_01: There's that fire coming through.
• 1:07:57
  SPEAKER_01: Yeah, the context, but also the transparency, you know, like, and this is where so I I hire coaches that are transparent, like they talk me through their launch process.
• 1:08:08
  SPEAKER_01: Like, how did it go?
• 1:08:09
  SPEAKER_01: Where, oh, you were on vacation for a week during your launch.
• 1:08:12
  SPEAKER_01: How did that happen?
• 1:08:13
  SPEAKER_01: And how did you mysteriously make$15,000 while you were on vacation?
• 1:08:16
  SPEAKER_00: And how was your nervous system while you were on vacation?
• 1:08:19
  SPEAKER_00: You really need to know that.
• 1:08:20
  SPEAKER_01: How did you relax when you were waiting for this launch to happen?
• 1:08:24
  SPEAKER_01: You know, and so those are the people that I appreciate in the space, like the ones that are being honest and transparent, and also just like in having these conversations where, yeah, the the dollar amount is important.
• 1:08:37
  SPEAKER_01: A lot of us want to make, we're here to make money, right?
• 1:08:39
  SPEAKER_01: Um, but that's not the only factor.
• 1:08:42
  SPEAKER_01: That is not the primary factor.
• 1:08:44
  SPEAKER_01: And so that's something that is actually something I got coaching on because so many of my clients, I have scaled them to six figures, but is that a promise I want to make to everyone?
• 1:08:54
  SPEAKER_01: It's because I don't guarantee results.
• 1:08:57
  SPEAKER_01: And so it's something I can talk about, um, and it's something like is this investment worth the potential for six figures or at least having a business that can support that type of growth?
• 1:09:09
  SPEAKER_01: But is it is it a sales tactic I want to use?
• 1:09:13
  SPEAKER_01: Like invest this to make this, like, no, not specifically, you know, but I can speak to all of the clients that have gotten those results, and because it's a lot of them, you know, and then there are those that didn't, and I can tell you why they were not a great fit.
• 1:09:26
  SPEAKER_01: And that helped me identify, you know, who is a best fit for the what I offer.
• 1:09:32
  SPEAKER_01: And so I also think there's this a level of realness here where um people, I mean, back to the people-pleasing, right?
• 1:09:40
  SPEAKER_01: Like when you market and I force people to narrow it down and I force them to name a person.
• 1:09:46
  SPEAKER_01: Like, I don't I want you to forget about everyone and just speak to this one person because that changes your tone, it changes the way the words you use, the vernacular, the messaging, everything just relaxes it a bit, like taking the pressure off.
• 1:09:59
  SPEAKER_01: Um, but then when they do that, oh my god, I lost my total train of thought.
• 1:10:03
  SPEAKER_03: It's just like okay, you were talking about how you make them have one person in mind, one person, and when they relax into focusing on one person.
• 1:10:16
  SPEAKER_01: Um, yeah.
• 1:10:18
  SPEAKER_01: Oh, because then they don't want to, thank you.
• 1:10:20
  SPEAKER_01: They don't want to um, they have a hard time doing that because it's like, well, what about everyone else?
• 1:10:25
  SPEAKER_01: And it's like, well, fuck everyone else right now.
• 1:10:27
  SPEAKER_01: We're focusing on this one because once you get in the habit of connecting with this person and you remember that there's a human on the other end, like Mariah on YouTube, like you don't see these people.
• 1:10:38
  SPEAKER_01: I mean, they might be in the comments, but they're it's so easy to forget when we're sitting here with the ring lights and the computer and the devices that there is a human on the other end who has emotion and has connection points and has vulnerability.
• 1:10:53
  SPEAKER_01: And so by narrowing it down and figuring out which human you're trying to talk to, then it changes the game for how you show up.
• 1:11:00
  SPEAKER_01: And then from there, that changes everything else.
• 1:11:04
  SPEAKER_01: So, like, oh, if I can talk to Jenny about client results, here's how I'd say it in a way that is not like a sleazy sales tactic, you know, invest this and you're gonna make, you know, this type of thing.
• 1:11:16
  SPEAKER_01: It's like, no, it's just very much so a conversation.
• 1:11:18
  SPEAKER_01: Like, this is the truth, this is what's happened, and your business aligns with a lot of what I've seen already.
• 1:11:24
  SPEAKER_01: So I think this might be a good fit, you know.
• 1:11:27
  SPEAKER_00: Yeah, it's bringing that human back into marketing, which we talk about a lot on the podcast.
• 1:11:32
  SPEAKER_00: And it's funny, I'm just gonna be completely honest.
• 1:11:34
  SPEAKER_00: Maybe I should fucking take that advice of only envisioning one person when I create YouTube channels.
• 1:11:40
  SPEAKER_00: Because if you could track my heart rate when I am recording YouTube video, it's ridiculous.
• 1:11:48
  SPEAKER_00: I literally, it is literally, I'm talking to my camera.
• 1:11:54
  SPEAKER_00: Nobody is watching me, and I get to decide if this makes the final version or not.
• 1:11:58
  SPEAKER_00: But it's like my nervous system is like, no, everybody's gonna see, everyone is going to see it.
• 1:12:05
  SPEAKER_00: And my heart's like, oh, hell no, we can't know.
• 1:12:07
  SPEAKER_00: Oh god, oh god, somebody help me.
• 1:12:09
  SPEAKER_01: Yeah, so that I mean, sometimes I have them like cut out a photo of who they think their ideal audience is and just put it on their wall or their laptop and then just talk to that person.
• 1:12:19
  SPEAKER_01: And that um I had a I have a client, she has really um, she struggles with a lot of anxiety, and so like the visibility piece was hard.
• 1:12:29
  SPEAKER_01: And then she's also she's a big people pleaser, and part of her anxiety is always envisioning like the worst all the time.
• 1:12:36
  SPEAKER_01: Um, and so in that when it came to marketing, you know, it was like everyone on the internet is gonna see it and they're just gonna hate it, you know, and they're gonna hate me, they're gonna think I'm a bad person.
• 1:12:46
  SPEAKER_01: And the reality is like most of the time we're like throwing a penny in the ocean and hoping someone finds it, you know, and unless you're directing them there, you're like giving them the guide to get there and the spotlight and everything, they're not right, they're not gonna see it.
• 1:13:01
  SPEAKER_01: And that's why marketing messaging is so important, and then understanding the customer journey, like, okay, if I say these things, where do I want them to go?
• 1:13:10
  SPEAKER_01: And like, even you, you all prepped me for the end, you know.
• 1:13:13
  SPEAKER_01: It's like, okay, where do you want them to go after they hear this?
• 1:13:15
  SPEAKER_01: You know, what's what's next?
• 1:13:17
  SPEAKER_01: And understanding that and thinking through that for your person, what's next for the right person?
• 1:13:23
  SPEAKER_01: Not the one who wants to like troll your videos or talk shit or tell you.
• 1:13:29
  SPEAKER_01: I had a um consultation recently, and he tried to negotiate.
• 1:13:35
  SPEAKER_01: It was a local, and then he tried to negotiate a discounted rate that I have for locals, and I was like, okay, yeah, we're not like that, yeah.
• 1:13:44
  SPEAKER_01: You know, you can listen to the podcast, it's free.
• 1:13:47
  SPEAKER_01: Um, and that and so just understanding like he's not my person, so it doesn't make sense that he would then move on, you know, where I normally would send people next.
• 1:13:58
  SPEAKER_03: And so and if you force it with not the right person, it's not good results most of the time.
• 1:14:04
  SPEAKER_03: So there's something about being able to pre-qualify at the beginning and being able to see those green lights because those people are primed for results with you, and that's how you get those really powerful testimonials.
• 1:14:15
  SPEAKER_03: But there's a lot of like awareness and boundary setting that goes on at the very beginning, and I think it's really insightful that you pointed that out.
• 1:14:22
  SPEAKER_01: Yeah, I mean, that's it.
• 1:14:24
  SPEAKER_01: And you have to be, and that's where the graspiness, that's where you really have to work on that, especially if you want the if you're income driven.
• 1:14:33
  SPEAKER_01: Or, you know, like that's where you can get into trouble, where you're like, oh, but I need the money.
• 1:14:39
  SPEAKER_01: Should I just and maybe sometimes it's a yes.
• 1:14:41
  SPEAKER_01: You're like, you know what, right now, yeah, I'm just gonna have to do it.
• 1:14:44
  SPEAKER_01: But I've done it, we've all done it.
• 1:14:46
  SPEAKER_01: I've been like, it's a you're a yes, you're a yes, you're a yes.
• 1:14:49
  SPEAKER_01: And then you're like, why?
• 1:14:52
  SPEAKER_00: I'd rather not eat than doing it.
• 1:14:56
  SPEAKER_00: I'd rather take out a business loan and move into a cardboard box.
• 1:14:58
  SPEAKER_00: I gotta go.
• 1:14:59
  SPEAKER_03: No, I'm always like, I can go do DoorDash.
• 1:15:02
  SPEAKER_03: There's a lot of ways to earn money.
• 1:15:03
  SPEAKER_03: I'm not dealing with your shit.
• 1:15:04
  SPEAKER_03: Like, I have really strict rules, like no drama policy, because you can make money doing a bunch of things, you know.
• 1:15:10
  SPEAKER_01: Yes, yeah.
• 1:15:12
  SPEAKER_01: Oh my god.
• 1:15:12
  SPEAKER_01: I used to walk dogs and um I cut it off when there this woman she wanted me to inject her dogs.
• 1:15:21
  SPEAKER_01: Like every night, like in their mouth, she had a syringe of essential oils that I was supposed to give them.
• 1:15:26
  SPEAKER_01: And I was like, wow, we've gone too far.
• 1:15:28
  SPEAKER_01: This is enough for me.
• 1:15:29
  SPEAKER_01: And this is where it is.
• 1:15:31
  SPEAKER_01: I didn't know where it was, but it's here.
• 1:15:33
  SPEAKER_01: I know how to, yeah, I can live on a budget.
• 1:15:36
  SPEAKER_01: This is I can't.
• 1:15:38
  SPEAKER_01: And she had a little doggy camera, it was too much.
• 1:15:41
  SPEAKER_01: Yeah.
• 1:15:42
  SPEAKER_01: So on that side note.
• 1:15:47
  SPEAKER_03: I love it.
• 1:15:48
  SPEAKER_03: Uh, you know, this conversation has really evolved into something I wasn't expecting, but I love where we've gone with it.
• 1:15:53
  SPEAKER_03: And I do kind of want to tie it back to, you know, what we thought would be the thesis of this episode was this idea around consistency.
• 1:16:01
  SPEAKER_03: And I do think we've been talking about consistency in the sense of like, um, you know, one thing that you said earlier, Miranda, I really liked.
• 1:16:09
  SPEAKER_03: I I wouldn't say that I think the idea of consistency in marketing is bullshit.
• 1:16:13
  SPEAKER_03: I don't think any of us would think that.
• 1:16:15
  SPEAKER_03: I think it's like hyper-prioritized to where we get a little confused about like that's the only thing that matters.
• 1:16:22
  SPEAKER_03: And actually making content that resonates with your right people might matter more, you know, and could perhaps there could be other things that nourish your nervous system, you know.
• 1:16:30
  SPEAKER_03: And the one point you made that I really loved was at the end of the day, we we can make decisions about marketing with a data perspective or with like an intuitive energetic perspective.
• 1:16:41
  SPEAKER_03: And what I heard you say was like you prioritize the nudge, you prioritize the intuition.
• 1:16:46
  SPEAKER_03: And then when the data can back it up, that's the magic, that's the sweet spot.
• 1:16:50
  SPEAKER_03: And I think normally in the marketing world, it's the opposite, right?
• 1:16:54
  SPEAKER_03: Prioritize the data, prioritize the rules, the consistency, the do this, do this, do this, and then you get that.
• 1:16:59
  SPEAKER_03: And then I have felt when I read your bio and you talked about feeling like you're in the spanx of a marketing plan.
• 1:17:05
  SPEAKER_03: Oh man, that resonated with me so much because I do feel like we all hear these formulas from marketing and they don't feel right.
• 1:17:13
  SPEAKER_03: But the data says, you know, the data I'm getting from my friends and from coaches says it should be right.
• 1:17:18
  SPEAKER_03: So I'm gonna not listen to what my body's telling me and I'm gonna do what everyone else is.
• 1:17:22
  SPEAKER_03: And so I think that there's a really beautiful flip here, mindset change that we can like offer our listeners around what would it look like to reprioritize and what are the nudges that you've perhaps been getting, what has been feeling like spanks and full possibility, you can do whatever you want.
• 1:17:39
  SPEAKER_03: You, Miranda, are telling us that you have worked with people on all levels.
• 1:17:43
  SPEAKER_03: And I think with marketing, there's always 10 ways to skin the cat.
• 1:17:46
  SPEAKER_03: We've seen a lot of different things work, and so really the true magic comes from can you find something that intuitively feels wonderful for you and for your people?
• 1:17:55
  SPEAKER_03: And then can we get the data to back it up?
• 1:17:57
  SPEAKER_03: And that is really the magic sweet spot that I I'm like, I think that's on my vision board, and I'd love to work towards.
• 1:18:04
  SPEAKER_03: So I really like that refair, and I found that really, really helpful.
• 1:18:07
  SPEAKER_03: Thank you for just like the beautiful metaphor and language and all of this.
• 1:18:10
  SPEAKER_03: You've like pulled together so many pieces for me.
• 1:18:14
  SPEAKER_01: Oh, I love to hear that.
• 1:18:16
  SPEAKER_01: Thank you.
• 1:18:17
  SPEAKER_00: Yeah, and also just like the the rushing mindset, the false urgency, and like allowing yourself to drop the expectations.
• 1:18:29
  SPEAKER_00: And like you can have goals, but it's like goals and expectations are different.
• 1:18:34
  SPEAKER_00: But in the business space, it's so easy to intermesh them.
• 1:18:38
  SPEAKER_00: And it's like having a goal is something that like you're seeing, and like that's like Shay always calls it like your North Star.
• 1:18:45
  SPEAKER_00: Expectation is like putting something in the GPS, and like if I don't get to the coffee shop that I put in, then something's fucked up.
• 1:18:53
  SPEAKER_00: I fucked up.
• 1:18:54
  SPEAKER_00: And that's different than being like, I'm down to go to a coffee shop and I'm not putting anything in the GPS.
• 1:19:01
  SPEAKER_00: I just want coffee.
• 1:19:03
  SPEAKER_00: And that's different.
• 1:19:05
  SPEAKER_00: So it's like, how can we call ourselves out on our own bullshit of just like, am I setting these expectations to get to a specific coffee shop, like to hit a certain number goal, to have a certain number of clients to get some kind of result?
• 1:19:19
  SPEAKER_00: Am I setting this expectation and giving it a timeline and I have to make it by this certain time?
• 1:19:24
  SPEAKER_00: Or am I allowing myself to set the goal of that's where I'm gonna go?
• 1:19:29
  SPEAKER_00: And then allow like stay consistent, meaning, show up in a way that feels fun, that feels good for you, in a way that is doable for you, and hold myself accountable to be like, this is what I'm moving towards.
• 1:19:47
  SPEAKER_00: And I just I think that there's such a difference there that we never really hear.
• 1:19:52
  SPEAKER_00: And that kind of just came to me.
• 1:19:54
  SPEAKER_00: That was a really that was a really good analogy.
• 1:19:56
  SPEAKER_01: It was good.
• 1:19:57
  SPEAKER_01: This, I mean, yeah, that you this is perfect because so my whole thing about marketing, my philosophy is that it should be simple, doable, and fun, and it can be simple, doable, and fun.
• 1:20:07
  SPEAKER_01: And so, like, that's exactly what you just said.
• 1:20:10
  SPEAKER_01: I mean, you literally said doable and fun.
• 1:20:12
  SPEAKER_01: And then when you keep like the marketing plan piece of it simple, then it's doable because it fits within your timeline, it's or your budget or whatever the constraints are for you, and then it gives you the flexibility to have the fun with it.
• 1:20:27
  SPEAKER_01: And so the the other thing that was really helpful for me in terms of visualizing things.
• 1:20:32
  SPEAKER_01: So I'm a planner, I've literally built a whole business around it, and my brain, I operate in a very linear fashion.
• 1:20:39
  SPEAKER_01: Like I think, like when I close my eyes, I see a schedule, you know, and I can think ahead.
• 1:20:45
  SPEAKER_01: Um, and so I know that not everyone thinks in that way, and that is like a strength of mine, but it was also a downfall because I was really restricting myself and constraining myself by like the confines of my schedule, like the actual Google boxes, you know, that go on your Google calendar.
• 1:21:03
  SPEAKER_01: And so one day, my or one month, my um life coach, she challenged me.
• 1:21:08
  SPEAKER_01: She was like, just like throw out the mental calendar.
• 1:21:10
  SPEAKER_01: I've never had a planner because I it's like too much for me to keep track of like that, but um to just like just get rid of it, you know, and so I did because I know in my mind now I know what I need to do to be consistent in my health.
• 1:21:24
  SPEAKER_01: Like I so I am a very loose planner.
• 1:21:28
  SPEAKER_01: So like it's for example for working out, I'm like, okay, four days a week.
• 1:21:32
  SPEAKER_01: I want to actively move my body for a set amount of time by myself.
• 1:21:36
  SPEAKER_01: Like it's important that I have that time for myself, not with my stepdaughter, which is great, but you know, like not with the dog, but for myself.
• 1:21:43
  SPEAKER_01: Um, so it's like okay, four days a week that gives you room to take rest days, rooms to wake up feeling shitty, room to, well, I went to bed late last night, so we'll just skip tomorrow, you know, and but also the the constraints of okay, but the four days that's my goal every week because that's how I know like working out for me is grounding, and it's the same with journaling and meditating.
• 1:22:05
  SPEAKER_01: And so then it's the same for marketing.
• 1:22:07
  SPEAKER_01: It's like, okay, four days a week, I'm gonna actively show up and talk about my business with people that I know want to hear it and I can help.
• 1:22:17
  SPEAKER_01: And some days that looks different than others.
• 1:22:19
  SPEAKER_01: So Thursday this week, um, I'm volunteering here at a local um like shelter.
• 1:22:26
  SPEAKER_01: They have an annual yard sale.
• 1:22:27
  SPEAKER_01: So I signed up for a four-hour slot, and that counts as networking because there will inevitably be other business owners there, but just the community in general.
• 1:22:36
  SPEAKER_01: Um, and then there's actually a local networking group I belong to that um they're doing a volunteer project at a uh food pantry garden.
• 1:22:44
  SPEAKER_01: So like we'll be out there, you know, and so that those are two very different activities, but they still count, and that's where I think people discount the like going back to the constraints of marketing, like it's not it's not confined to just Instagram, you know, it's not confined, like you can go out and network and volunteer and talk to people about your business.
• 1:23:04
  SPEAKER_01: That's what it is showing up and talking to people about your business and making that connection.
• 1:23:09
  SPEAKER_03: I love that, and I think I'm really happy you said that because I think we forget what marketing is, like at its most basic.
• 1:23:16
  SPEAKER_03: It is showing up and talking about your business in front of people who are interested in listening, and that can look like a million billion different things.
• 1:23:23
  SPEAKER_03: You know, we're so laser focused now onto social media, but like people have been marketing for hundreds, if not thousands of years, right?
• 1:23:30
  SPEAKER_03: So it's kind of like permission to open your mind.
• 1:23:33
  SPEAKER_03: And just you gave two examples there that were like spot on.
• 1:23:37
  SPEAKER_03: This can look like a whole bunch of things and be open to opportunities coming from the least expected places because that's how it's always been for me.
• 1:23:44
  SPEAKER_03: So, how could it be fun?
• 1:23:46
  SPEAKER_03: I love that.
• 1:23:46
  SPEAKER_03: Simple, doable, fun.
• 1:23:48
  SPEAKER_03: So I'm gonna apply that filter for everything in life.
• 1:23:50
  SPEAKER_03: That's genius.
• 1:23:53
  unknown: Cool.
• 1:23:54
  SPEAKER_03: All right.
• 1:23:54
  SPEAKER_03: Well, Miranda, I want to be respectful of your time.
• 1:23:56
  SPEAKER_03: We're getting towards the end.
• 1:23:57
  SPEAKER_03: Uh, you know, we have a final question we like to ask all of our guests.
• 1:24:01
  SPEAKER_03: Aside from farm class, what has been sparking your curiosity lately in life?
• 1:24:07
  SPEAKER_01: Oh my gosh.
• 1:24:10
  SPEAKER_01: My garden, I guess, is a big one.
• 1:24:12
  SPEAKER_01: Um, you know, I have a this is I don't want to sound cliche, but like my stepdaughter is seven, and it's just been really interesting to watch her like grow up, and she's a very um soulful individual, so that she's I mean, she's always curious.
• 1:24:30
  SPEAKER_01: She's seven, and so it's like nonstop curiosity, but just paying attention to how she moves in life and like kind of the things she pays attention to are really interesting.
• 1:24:39
  SPEAKER_01: Like she loves the full moon ceremony, and so we were on a hunt for like three months for a cauldron and we found one at a garage sale, like a copper cauldron with a chain.
• 1:24:49
  SPEAKER_01: It is awesome.
• 1:24:50
  SPEAKER_01: And so this past full moon, we had the opportunity, she was here with us, and so I'm like, Well, we gotta do it, you know.
• 1:24:58
  SPEAKER_01: And so we like ran outside, we couldn't see the moon from our yard, and she had her notebook and her um armala beads, and we went out to the so we were like walked to the end of the block so she could see the moon, and then she's like, All right, hold on, I'm just gonna sketch it real quick.
• 1:25:13
  SPEAKER_01: And so she like plops down on the sidewalk in her pajamas, and then I was like, All right, well, let's get back into our ceremony before we go upstairs.
• 1:25:20
  SPEAKER_01: And she was like, Well, I didn't have time.
• 1:25:22
  SPEAKER_01: Oh, her pen wouldn't work.
• 1:25:23
  SPEAKER_01: I'm like, Well, that's fine, you know.
• 1:25:25
  SPEAKER_01: These cats are hilarious, they're so big.
• 1:25:28
  SPEAKER_01: So, anyway, I'm like, let's just go back.
• 1:25:31
  SPEAKER_01: It's okay, your pen didn't work.
• 1:25:32
  SPEAKER_01: And she turns to me and she said, That's right.
• 1:25:34
  SPEAKER_01: I know Mother Goddess is always in my heart, I'll never forget her.
• 1:25:37
  SPEAKER_00: And I was like, Where did you come from?
• 1:25:41
  SPEAKER_00: Why is she the coolest child I've literally ever heard of?
• 1:25:46
  SPEAKER_01: She just she just meant it, and it it was like, you know, she just says the most yeah, duh.
• 1:25:53
  SPEAKER_01: Yeah, duh.
• 1:25:54
  SPEAKER_01: She yeah, like oh, mother god, this is in my heart, you know, like no problem.
• 1:25:59
  SPEAKER_01: She's always with me.
• 1:26:00
  SPEAKER_01: I was like, oh my god.
• 1:26:02
  SPEAKER_00: And you're like, actually, I need that pen.
• 1:26:04
  SPEAKER_00: I'm I'm gonna have to write that shit down.
• 1:26:07
  SPEAKER_01: Yeah, I did.
• 1:26:08
  SPEAKER_01: I wrote it down because and then like some of the things she wrote down to burn were like really profound too, you know.
• 1:26:14
  SPEAKER_01: And so these I think kids are a great source of curiosity and inspiration.
• 1:26:18
  SPEAKER_01: And just to leave with one more metaphor, but like when you think about kids playing and experimenting, like you don't overcomplicate the process, you don't suck all the fun out of it with a bunch of rules.
• 1:26:30
  SPEAKER_01: I mean, some people certainly will, but you don't um hover over them, right?
• 1:26:35
  SPEAKER_01: To like interrupt their creative process.
• 1:26:37
  SPEAKER_01: At least in our house, we're very hands-off, unless it's like it a parent needs to be there.
• 1:26:42
  SPEAKER_01: But um, it's kind of like, all right, yeah, go crazy.
• 1:26:45
  SPEAKER_01: And in here are the boundaries, like you keep the paint on the table, you don't get the paint on the dog or the wall, like you know, and you create this little boundaries, but that's how marketing is too.
• 1:26:54
  SPEAKER_01: It's like, all right, here are the boundaries, here are the parameters, and go forth and have fun.
• 1:26:59
  SPEAKER_01: And if you fuck it up, oh well, like you know, well, you wouldn't ever micromanage a child out of that experience.
• 1:27:08
  SPEAKER_01: Well, I don't want to say ever, like I'm sure you've all experienced people that have, right?
• 1:27:13
  SPEAKER_01: But like it hinders their creative process.
• 1:27:16
  SPEAKER_01: So it's more helpful if you can kind of go hands off and let them fail and let them figure it out and make a mess.
• 1:27:22
  SPEAKER_01: And that's where I think a lot about like marketing from a child's perspective sometimes, because it's like, would I be this mean to Rebel if she messed something up on her first time, like the way I'm treating myself?
• 1:27:35
  SPEAKER_01: No, no, I would not, you know, like you wouldn't even tell your best friend half the shit that we say to ourselves on the first try.
• 1:27:44
  SPEAKER_01: Um, and I think that that's why doing things like this when you have these conversations, or like um Shay, you mentioned not getting testimonials.
• 1:27:52
  SPEAKER_01: I when my clients are down on themselves, like I'm like, go read your testimonials.
• 1:27:56
  SPEAKER_03: 100%.
• 1:27:57
  SPEAKER_03: I have a folder now on my desktop.
• 1:28:03
  SPEAKER_01: Or go ask for some feedback, you know, and see what people are saying about you because I promise you are being the hardest on yourself and you would not treat anyone else like this.
• 1:28:13
  SPEAKER_01: Absolutely.
• 1:28:14
  SPEAKER_01: And so that's, I mean, just taking the pressure off there.
• 1:28:17
  SPEAKER_01: So um, I'll leave everyone on.
• 1:28:19
  SPEAKER_01: Yeah.
• 1:28:20
  SPEAKER_03: I love that.
• 1:28:21
  SPEAKER_01: I love listening to you talk.
• 1:28:26
  SPEAKER_03: I think there's something about kids and older people, like the veil is there and like they're more connected.
• 1:28:32
  SPEAKER_03: You can get some really we've brought up children a lot lately, Mariah, of like using them as a muse almost for curiosity and play.
• 1:28:40
  SPEAKER_03: And I love, you know, Miranda, you have a bigger message around letting your creativity, you know, using marketing as a vehicle for creativity and fun.
• 1:28:47
  SPEAKER_03: And that is just such a beautiful reflaim.
• 1:28:49
  SPEAKER_03: This doesn't have to be so heavy, it doesn't have to be so savage.
• 1:28:54
  SPEAKER_03: You know, we can have fun with all of this.
• 1:28:55
  SPEAKER_03: That's so light.
• 1:28:56
  SPEAKER_03: I agree with uh Mariah, I could listen to you all day.
• 1:28:59
  SPEAKER_03: So thank you so much.
• 1:29:02
  SPEAKER_00: I've just never heard you use the word savage before.
• 1:29:06
  SPEAKER_00: It's my favorite.
• 1:29:10
  SPEAKER_00: That's making me laugh.
• 1:29:11
  SPEAKER_00: Okay, before we hop off, Miranda, can you just tell our listeners where they can find and connect with you and like what you got going on if they wanted to learn a little bit more about you?
• 1:29:21
  SPEAKER_01: Yes, so you can follow me on Instagram at Marketing Uninhibited, and then you can find my website, marketinguninhibited.com, and that's where I have anything going on, and especially links to the podcast.
• 1:29:33
  SPEAKER_01: So I have a podcast called the Marketing for the Uninhibited Podcast.
• 1:29:37
  SPEAKER_01: Um, much like this.
• 1:29:38
  SPEAKER_01: We're having a prize on there.
• 1:29:40
  SPEAKER_01: We have conversations um all about marketing, but then there's also like, you know, the solo episodes like about gardening metaphors and um working through insecurities and how to say no.
• 1:29:49
  SPEAKER_01: And so it's it's just like this, very conversational, um, very simple, very doable, very fun.
• 1:29:55
  SPEAKER_01: Thank you so much for having me.
• 1:29:56
  SPEAKER_00: Yeah, absolutely.
• 1:29:58
  SPEAKER_00: I love this episode.
• 1:29:59
  SPEAKER_00: All right, we're gonna shut this one down.
• 1:30:01
  SPEAKER_00: If you guys also enjoy this episode, feel free to screenshot it, share it with somebody on social media, send the link over to your best friend, especially if they love gardening and they're a business owner because obviously we did a fantastic job at matching it too together in this episode.
• 1:30:19
  SPEAKER_00: But if something really pops out to you at totally DM us, any of us, we love connecting with you guys.
• 1:30:26
  SPEAKER_03: And as always, thank you so much for listening and for your support.
• 1:30:29
  SPEAKER_03: If you haven't yet, subscribe to the podcast and consider leaving us a review.
• 1:30:33
  SPEAKER_03: As we've talked about many times on this episode, we really, really appreciate the feedback.
• 1:30:37
  SPEAKER_03: So please reach out.
• 1:30:39
  SPEAKER_03: And until next time, remember that you have the power to create whatever the hell you want.
• 1:30:43
  SPEAKER_03: Follow the nudge, ask questions, and let curiosity guide the way.
• 1:30:48
  SPEAKER_03: We'll see you in the next episode.