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Progress Over Perfection: Sarah Paiji Yoo of Blueland

Let’s face it: the burdens of plastic consumption are overwhelming. We try our best to recycle, hoping our used ketchup bottles and takeout containers are reincarnated as earth-friendly reusable water bottles, but the truth is that countless amounts of plastics continue to clog landfills and waterways each year. When Sarah Paiji Yoo discovered that microscopic bits of plastic even make their way into our drinking water, she decided she had to do something.

Sarah and her co-founder started Blueland as a starting point for changing the way we think about cleaning products, and the containers…

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