DTC Podcast | What Investors Look For in a DTC Brand: Norwest’s 10-Point Framework
What do investors look for in a DTC brand before they fund it?
Norwest partner Lisa Wu, an early investor in Jet, Ritual, and Remedy, walks through the 10 attributes her team uses to spot a breakout consumer brand. She covers why a well-built consumer brand should only need one or two rounds of capital, why replenishment categories need gross margins north of 60%, and why supplements and personal care can sell for five times revenue while apparel can trade at one times. If you run a $5M to $50M brand, use her list as a scorecard and mark yourself green, yellow, or red on each attribute.
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The skinny
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