ENCORE: Why We Buy
In our digital age, people have grown to see social media platforms as mere tools and applications.
Marcus Collins, the award-winning marketer, former digital strategist for Beyoncé, and author of "For The Culture", argues otherwise.
Join host Ron Steslow as he sits down with Marcus to unravel the deep-seated influence of culture on social media and our daily choices.
Marcus elaborates on his assertion that "social media is people" and why understanding this fundamental idea changes our approach to digital platforms. He also delves into the crucial role of culture in hyperpolarization and how…
The skinny
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