TWVS 26 SPECIAL #8 - Why Russell Built Wedola for the Wedding Industry

That Wedding Videographer Podcast · Mar 15, 2026 · 47m

In this Summit Special, Jason and Danny are joined by Russell Kent Nicholls, filmmaker and the creator of Wedola, the community-built CRM designed specifically for wedding professionals.

Russell shares the story behind building Wedola, starting from his own frustration with messy spreadsheets, manual contracts, and a workflow that felt like a ticking time bomb during busy wedding seasons. What began as a tool to simplify his own process has quickly grown into a platform now used by hundreds of wedding suppliers around the world.

They discuss what a CRM actually does for wedding businesses…