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Hidden Gems: Amira Rasool of The Folklore
Because you’re a follower of RM and all things beautiful and unique, we assume you’ve heard of The Folklore. If you haven’t, however, it’s time to Get. On. It. The brainchild of Amira Rasool, The Folklore is both a DTC and wholesale marketplace connecting buyers to distinctive brands that have been geographically and racially marginalized. Here you’ll find brands across apparel, accessories, homeware, and beauty that utilize styles and materials unique to the countries they call home.
A unique business model calls for a unique leader, and Amira has always been up for the challenge. The…
The skinny
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