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Building Your Personal Brand with John Casmon Part III · The Academy Presents podcast

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  Did you know that 90 % of the world's millionaires
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  invest in real estate? Well, I'm Angel with the
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  Academy Presents Real Estate Investing Rocks,
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  and I'm here to help you if you want to go for
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  your piece of that pie. Are you new? Are you
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  new to this and you just don't know where to
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  start? It's okay. Are you someone that has invested,
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  but you feel stuck, you feel like you've lost
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  momentum, you don't know where to really head
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  from here? Are you a seasoned real estate investor
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  who is doing great but maybe you just want to
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  hone a few skills here and there? This is the
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  place for you. The Academy Presents Real Estate
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  Investing Rocks podcast will connect you with
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  industry experts so that you can save time, avoid
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  costly mistakes, and begin living the life you've
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  dreamed of all through real estate investing.
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  You're already taking the first step. just by
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  joining us here today. Yeah there's a there's
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  an elementary age book that uh my kids had and
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  it's a great book and I forget the exact title
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  but it's the book is basically about being a
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  bucket filler and in short people you interact
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  with either you take out of their bucket or you
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  fill their bucket and a simple smile is putting
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  something in their bucket uh you know a compliment
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  a notion of gratitude That's been a bucket filler.
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  When people interact with you, do they leave
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  that interaction feeling better about themselves
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  and feeling more happy? Or do they leave feeling
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  like there was a drain on their energy, right?
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  If you're saying negative things to people, if
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  you're telling them about your problems, that's
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  a pain. And these are people you love. I'm talking
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  family, friends. You may have someone who, every
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  time you talk to them, you leave that conversation
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  feeling drained or emotionally tapped. and those
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  are the people you have to to to manage right
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  and they're energy suckers or energy vampires
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  so you do have to manage that and figure out
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  how do you balance that and it's not to say you
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  can cut off you know your your cousin or your
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  mom or whoever that person is in your life who
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  always is calling you with problems but you can
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  minimize those interactions You can, you know,
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  cut it short to a five minute, a 10 minute, whatever
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  it is, and then move on and spend more time with
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  people who help you feel better and, you know,
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  fill your spirit and help you see things in a
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  brighter way. Because ultimately you do have
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  to protect your energy and that's really important
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  too because you can't be the best version of
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  yourself if you're giving the best version of
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  yourself to everyone else and you're not taking
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  the time to, you know, pour into the things that
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  you need and to make sure you're taking care
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  of yourself. I know. Absolutely. And it's also,
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  there's a couple of other things that happen
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  too. So one of the things I really live by is
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  people aren't going to always remember what you
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  said or what you did, but they're always going
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  to remember how you made them feel. It's a my
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  Angela quote, Angela quote. And I know I butcher
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  it, but that's truly how I feel. I, I don't really
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  care. Some of the things I say, I mean, people
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  laugh, it's funny or whatever, but when people
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  are no longer around me, I want them to still
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  feel happy and feel like I helped them feel happy
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  because that's something I want to do. I don't
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  want people to feel like I tore them down or
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  I made them feel bad about themselves because
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  that is not something I ever want to do. And
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  by knowing that about myself and showing up as
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  that person when I show up places, it's been
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  really helpful because there are off days. There
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  are days when I've been listening to somebody
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  talk about the same syndication for six months
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  they're raising for the third time on the same
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  freaking deal and i'm sick of hearing about it
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  and i'm like oh my god are you ever going to
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  be done with this thing and that happened to
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  me one time and there was somebody that had just
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  met me that was that heard that conversation
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  and a friend came up to me later and said angel
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  holy night i heard you were like yelling at somebody
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  i'm like i was not somebody And this guy was
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  like, well, you know, I took up for you. And
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  I said, that is absolutely not Angel. That's
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  not who she is. He said, I knew you were having
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  an off day, but this person had never met you
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  before. I was like, well, that sucks. And I don't
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  know how to redeem that relationship, but I know
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  I need to work on that relationship again. And
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  I need to reach out to that person. I need to
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  try and salvage what can be salvaged out of that
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  relationship. But it was really cool to know
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  that I had an off day and enough people know
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  who I am and who I show up as that they were
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  taken up for me. So Angela, let's talk about
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  that, right? Because you and I had a conversation
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  last year and we won't go into the specifics,
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  but you know, when your personal brand takes
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  a hit, right? And we spend a lot of time and
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  energy, you know, developing this personal brand
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  and being a person of character and being a person
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  of a word. And when you hear stories about yourself
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  or when maybe you either it's true and you you
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  weren't able to deliver against the person branch
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  you've built. or you hear stories that are simply
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  untrue, or maybe there's information missing,
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  that can be painful, right? It's hurtful when
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  you feel like you're doing everything you can
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  to take care of a person, a situation, and things
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  like that, and you get this hit. And companies
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  go through this as well, right? I mean, you have
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  PR crisis. Companies, obviously, you never want
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  something bad to happen with your product and
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  service, but it happens, right? And how do you
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  overcome that? You have a deal that maybe doesn't
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  pan out as well, or people feel like they were
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  misled on the communication. It's tough, right?
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  And I think the one thing you can do is always
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  be honest. One, be grateful that someone brought
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  it to your attention and they're expressing it
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  because sometimes you just have no idea. And
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  I think you want to be grateful for that. You
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  also want to take the chance to address it, you
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  know, give your side of the story facts. I'm
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  not saying to defend yourself, but I am saying
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  that understand what's happening and maybe where
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  there is a miscommunication and then see what
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  you can do to fix it. But I think wallowing in
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  the emotional side of it, that's not really helpful,
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  especially if you're running a business, but
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  I do think it's really important to reevaluate,
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  hey, something went on here where there was a
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  disconnect in who we are, what we said we were
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  gonna do, what we were gonna present, and maybe
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  what this person felt or what is actually taking
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  place. And then how can I correct that? Sometimes
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  you can do it. Sometimes you simply can't. Sometimes
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  you look at the greater picture and you say,
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  hey, you know what? I know we said this, you
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  know, something happened. Something's different.
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  This is where we're at. And you leave it there.
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  But I think it is really important to do that
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  because at the end of the day, it comes back
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  to character and your own, not just personal
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  brand, but people want to know that even when
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  things are bad, you're going to stand up and
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  be there. And that's something that's not talked
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  about as much. It's easy to be happy when everything
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  is great. Everyone's got an easy brand when things
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  are good. Who are you when things go bad? Who
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  are you when things get tough? Who are you when
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  there is a disagreement? That's what people really
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  need to understand is that this is somebody who
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  is still going to listen to you, is still going
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  to be respectful, is still going to share their
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  perspective, even if we disagree. Even if we
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  disagree, I can at least respect you. And I think
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  that's really important if you're gonna do business
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  with someone is that that level of respect has
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  to be there. I respect you, you respect me. We
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  can disagree. Every business, you should have
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  some disagreements if you're gonna work together,
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  but that respect needs to be there. And there
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  should be enough respect and I guess acceptance
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  or understanding that you're able to talk to
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  individuals to work through. whatever that challenge
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  is, you know, and to be able to have those open
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  lines of communication because you know that
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  this person isn't coming from a malicious place.
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  So I think that's always important as well as
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  how do you get in front of that in your situation?
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  You know, if you had that conversation with the
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  person, you know, I'm sure it wasn't malicious.
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  Maybe it was the timing of things. Maybe you
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  said things a little harsher because we're people,
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  right? You might have had a rough morning, might
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  have a rough day. And you're like, ah, here's
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  a guy that goes again with that, right? And maybe
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  you just didn't mean it to come out the way it
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  did. And maybe it wasn't as harsh, but people
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  know you so well that they can read between the
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  lines as far as where you were. So that's always
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  a challenge, too. And I would say, we can't harp
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  on it. I think you waste a lot of energy trying
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  to be perfect for everyone. That's not the goal.
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  The goal is not to be loved by every single person.
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  But if you If you truly did something wrong or
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  you miscommunicate or someone feels a certain
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  way, I do think it's important to try to address
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  it to the best that you can to make sure at least
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  that individual knows where you're at. And again,
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  it may not fix the situation, but it goes to
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  show that, hey, at least this person cares. And
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  they at least want to talk through it and do
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  what they could. And any company with customer
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  service, that's what you're going to do. You
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  want to take the time to say, hey, I can't solve
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  every issue. but I at least want to hear your
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  concerns what happened and then see if there
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  is anything that we can do if not now at least
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  moving forward. Well I think that goes back to
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  the idea too of yes first impressions are incredibly
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  important but so are second impressions. And
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  can you bounce back from what happened in the
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  first impression to create a second impression?
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  That's why businesses do reach out to those people
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  that put up negative comments on their, on their
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  Amazon or on their business page or wherever,
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  because the second impression is also incredibly
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  important. And so I will try and reach out to
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  people like, especially if it's somebody that
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  I really care about the friendship and I honor
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  the friendship. I think not necessarily that
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  it's my duty, but I feel like I kind of need
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  to to be like, hey, I don't know if this is what's
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  going on, but this person was hurt. And so they
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  said this, and I'm pretty sure I'm not the only
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  person they said it to. And so how do I help
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  you as my friend? How do I help you bounce back
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  from that? And I think that that's important.
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  And the first person that I ever saw do it was
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  Sandy Shadrian. She called me one day. She was
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  like, hey, I think this happened and I think
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  it was wrong because the first time it happens,
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  it's a shock to you. You're like, holy crap,
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  somebody's calling me out. But then you walk
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  through it, you fix it. And number one, it makes
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  that friendship way stronger. And it also gives
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  you confidence in who you are. And it gives you
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  confidence to be able to apologize and to to
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  bounce back from things that happen because things
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  are going to happen. And there's really no way
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  around that. Yeah. Now, reputation management
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  is key. I mean, if you're going to build a personal
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  brand, you don't take all that time and energy
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  to build it and then not manage the reputation.
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  So, and whether you're doing it as an apartment
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  community, you know, you want to have that online
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  management system set up where you're looking
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  at reviews, you're understanding what complaints
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  people have. If you're a real estate investor,
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  syndicator, contractor, you want to get that
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  feedback from your clients, your partners, your
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  investors and understand, hey, what are the concerns?
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  And again, some of that you can address. some
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  of that you can't. I'm not saying to defend it,
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  like the goal was not to sit there and give an
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  excuse for an explanation for every single thing
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  that happens or complaints that people have.
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  But it is to understand what's the feedback,
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  how do we address this situation and assure things
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  like this don't happen before. And if you can
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  do that, that's what I think people really respect,
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  at least to listen to them, take that under advisement,
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  let them know that you hear them, you understand
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  their concerns. And then if you are doing something
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  to address it, I would let them know, hey, we're
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  working on that right now. We're hoping to eliminate
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  this issue before. If it's something that you
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  really can't address or you feel like it's a
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  one -off, then I think you can let them know
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  that too. But again, your point to be heard,
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  I think for most people, that's really their
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  goal is, hey, you know, I just want to voice
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  my opinion. I feel like I was wronged in some
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  way. It could be a price. on something. The application
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  fee was too high. It could be whatever it is,
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  right? But ultimately, if you can communicate
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  that, I think that goes well for you and your
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  personal brand and the level of customer service
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  that you're looking to deliver. Well, I think
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  it also helps you get in front of a problem.
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  Once you've had some experience with it, with
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  someone saying, hey, this wasn't cool, and you
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  start addressing, oh, sorry that that wasn't
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  cool. Let's talk about it. Then you can start
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  getting in front of issues. And if you're syndicating,
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  again, there's going to be issues, and you can
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  get in front of those and get that in your newsletter
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  and address it. If one investor is having an
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  issue with something more than one investor is
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  having an issue with something, if that is, you
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  know, decreased distributions or missing distributions,
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  or maybe they're not happy with expenses or the
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  NOI isn't where it should be. Maybe you're not
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  meeting your projections. You need to get in
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  front of that. and be able to communicate that
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  to your investors. Because like I said, if one
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  investor is having a problem with it, more than
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  one investor is having a problem with it. So
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  be grateful for the one that reached out to you.
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  And then try and get in front of the problem.
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  And just like you said, don't get defensive.
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  But like if you can't change the price of your
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  electricity contract, what are you doing to fix
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  things? Are you looking at solar? Are you looking
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  at adding in wind? Are you looking at some way
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  to address the issue? because that's going to
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  go a long way showing that you're trying to fix
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  the problem. And that's part of your brand too.
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  Yeah, that's a great point. But anyway, thank
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  you for being here and for being a part of my
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  circle and for sharing your knowledge and information
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  with the people out there that are listening.
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  Thank you. Absolutely. Well, I appreciate you
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  having me on. And again, branding is less about
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  the promotions and the pulse you're making on
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  social media. it's more about understanding the
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  value you bring to the table and how can you
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  help people, what makes you unique, and being
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  able to convey that. And if you can do those
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  things, you can build a very powerful personal
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  brand that allows you to grow your portfolio
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  and scale anything you're doing in the real estate
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  space. And quite frankly, outside of real estate
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  too. So it's really important to build it. You're
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  building a personal brand whether you know it
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  or not. It's just a matter of how much influence
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  do you want to have on what people think about
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  you. Awesome. So guys, you've heard it here.
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  I would say get that VIP subscription so that
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  you can join us on the live side and then you
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  can come back and listen to this recording again,
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  take your notes and remember once you get that
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  VIP subscription upgrade you get access to like
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  400 hours of content so a ton of information
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  and you get to join us on the live side so that
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  would be fun too but if you want to stay here
• 14:47
  totally understood until next time.