Latest / Inside the Charge / Inside the Charge - EP. 2: How To Go Viral On Social Media, Josh Richards Talks Bills Fandom And Much More!

Transcript

Inside the Charge - EP. 2: How To Go Viral On Social Media, Josh Richards Talks Bills Fandom And Much More! · Inside the Charge

• 0:00
  Speaker 1: Welcome into this week's episode of Inside the Charge. Matty
• 0:03
  Speaker 1: glab here, and we've got a super exciting guest that
• 0:06
  Speaker 1: I think people actually know, not actually they definitely know worldwide.
• 0:10
  Speaker 1: It's TikTok star Josh Richards. He's a content career and
• 0:22
  Speaker 1: has twenty six million followers on TikTok and the millions
• 0:26
  Speaker 1: go beyond that if you look onto YouTube and Instagram.
• 0:29
  Speaker 1: I mean, you blew up on TikTok a few years back,
• 0:33
  Speaker 1: and it's been so fun to kind of read about
• 0:36
  Speaker 1: where you started, where you came from. And you started
• 0:40
  Speaker 1: and came from somewhere a little bit close to Buffalo,
• 0:43
  Speaker 1: which I love that we have you here today to
• 0:45
  Speaker 1: talk about all of that. You grew up about an
• 0:47
  Speaker 1: hour outside of Toronto, and you have some ties to
• 0:51
  Speaker 1: Bill's mafia.
• 0:52
  Speaker 2: So that's where we're going to start here. Josh. Okay,
• 0:55
  Speaker 2: when did you become a Bills fan?
• 0:57
  Speaker 3: Yeah?
• 0:59
  Speaker 4: So when I was a younger kid, we used to
• 1:01
  Speaker 4: come to Buffalo, me and my dad a lot for
• 1:02
  Speaker 4: sporting events because the sporting events in Buffalo were a
• 1:06
  Speaker 4: lot cheaper than the sporting.
• 1:07
  Speaker 3: Events in Tronto.
• 1:07
  Speaker 4: Like you were going to sit nosebleeds at a Toronto
• 1:10
  Speaker 4: Maple Leafs game, you could kind of get, you know,
• 1:12
  Speaker 4: mid section at of Buffalo Sabers games. So very quickly
• 1:15
  Speaker 4: I started kind of having, like any Buffalo team kind
• 1:18
  Speaker 4: of became that guilty pleasure team to cheer for. Like
• 1:20
  Speaker 4: obviously I was, you know, tied to Toronto and those were
• 1:22
  Speaker 4: the roots. But when the Bills came and started doing
• 1:25
  Speaker 4: their their Toronto series where they would play in Toronto
• 1:28
  Speaker 4: play at Rogers, that's when they kind of became even
• 1:32
  Speaker 4: more of like Canada's team I feel like, and really
• 1:35
  Speaker 4: became my home team. So it was it was a
• 1:37
  Speaker 4: pretty easy decision to start chain for the book.
• 1:39
  Speaker 2: I love that.
• 1:39
  Speaker 1: So it started with the Sabers first and then it
• 1:41
  Speaker 1: kind of bled into the Bills. I know some people
• 1:44
  Speaker 1: may think, like, Okay, there's these stars in the world
• 1:47
  Speaker 1: who have a lot of influence and power on social media,
• 1:50
  Speaker 1: and people kind of just pick a team that they're
• 1:52
  Speaker 1: going to root for, or like pick a flavor of
• 1:54
  Speaker 1: the month, like I'm gonna be this fan here, I'm
• 1:56
  Speaker 1: gonna be this fan there. But like, you actually have
• 1:59
  Speaker 1: ties to Buffalo, this community, the Sabers and the Bills, which.
• 2:02
  Speaker 2: I think is so awesome.
• 2:03
  Speaker 1: So what have you thought of the team the last
• 2:05
  Speaker 1: couple of years? What have you thought of the Bills
• 2:08
  Speaker 1: when you've gotten to watch a couple of games because
• 2:10
  Speaker 1: you've been here before too.
• 2:11
  Speaker 4: Yeah yeah, I mean we were talking about it before,
• 2:14
  Speaker 4: Like came here last year for the Snow Game when
• 2:16
  Speaker 4: it was Buffalo versus Miami, So that was pretty insane.
• 2:20
  Speaker 4: I love being able to be a Bills fan. They're
• 2:22
  Speaker 4: exciting games, they're great games to watch. We obviously have
• 2:25
  Speaker 4: a really strong team, so it's a fun time to
• 2:27
  Speaker 4: be a Bills fan.
• 2:29
  Speaker 3: And I'm ready for us to just win a super Bowl.
• 2:32
  Speaker 2: You know you mean both. I think we just allen
• 2:35
  Speaker 2: team coaching staff.
• 2:36
  Speaker 3: Yeah, come on, we got it.
• 2:39
  Speaker 2: What do you think of Bill's Mafia?
• 2:40
  Speaker 1: I mean, what was that vibe like at the Bills
• 2:43
  Speaker 1: Dolphins game last year?
• 2:44
  Speaker 2: The snow Game.
• 2:46
  Speaker 4: It was probably the coolest NFL game experience I've ever had.
• 2:51
  Speaker 4: I was telling actually the people we traveled here with
• 2:55
  Speaker 4: that I have more fun going to that Buffalo Miami
• 2:59
  Speaker 4: game than I did going in Arizona.
• 3:00
  Speaker 3: For the Super Bowl.
• 3:01
  Speaker 4: Like just the the environment in Buffalo, having it be
• 3:04
  Speaker 4: a snow game too, Like that was a lot of fun,
• 3:06
  Speaker 4: like snowball fights. Like during the game, people are throwing
• 3:09
  Speaker 4: snowballs into the field. Like the the energy that Bill's
• 3:15
  Speaker 4: Mafia brings to a game is it's unmatched. So and
• 3:18
  Speaker 4: they kind of treat every game like it's their super Bowl,
• 3:20
  Speaker 4: which I love.
• 3:21
  Speaker 1: Do you have any favorite players this year? Are you
• 3:24
  Speaker 1: a Are you a big Josh Allen fan? Big Steph
• 3:26
  Speaker 1: Diggs fan? Do you have one that you cheer for more?
• 3:29
  Speaker 1: Do you have a guy that you feel like you
• 3:30
  Speaker 1: have similarities with? Who do you like to cheer for?
• 3:33
  Speaker 3: Yeah? I mean obviously Josh Allen Diggs. How can you not?
• 3:37
  Speaker 4: You know? Yeah, I share the name of Josh Allen,
• 3:39
  Speaker 4: So it's like the guy. The guy has a great name,
• 3:42
  Speaker 4: his parents did that one thing.
• 3:44
  Speaker 3: Definitely super right, so.
• 3:46
  Speaker 4: And probably a couple other things too. He's like an
• 3:47
  Speaker 4: NFL Superstars So but yeah, yeah, yeah, I love Josh
• 3:51
  Speaker 4: Allen Stefan Diggs.
• 3:52
  Speaker 1: You also had a really cool opportunity this past year
• 3:55
  Speaker 1: at the NFL Draft. You got to announce the Bills
• 3:58
  Speaker 1: pick Dorian Williams. What was it like to be on
• 4:00
  Speaker 1: that stage, to kind of have that rush of adrenaline.
• 4:03
  Speaker 1: How was that experience in general.
• 4:05
  Speaker 4: The Buffalo Bills select Dorian Williams linebacker Duwaine Let's go.
• 4:12
  Speaker 3: That was really cool.
• 4:12
  Speaker 4: And to be able to do that in Kansas City
• 4:15
  Speaker 4: as well, who obviously is like a pretty big rival
• 4:17
  Speaker 4: for a Bill, Like, yeah, yeah, it was fun. It
• 4:20
  Speaker 4: was fun. It kind of felt like it felt like
• 4:24
  Speaker 4: what I would imagine talking to a crowd in the WW.
• 4:26
  Speaker 4: You would feel like like there were cheers and booze,
• 4:29
  Speaker 4: and it was back and forth, and like, you know,
• 4:31
  Speaker 4: I was bringing them in a little bit with like
• 4:32
  Speaker 4: complimenting Kansas City just to like tear them back down
• 4:35
  Speaker 4: and be like, but this is our year.
• 4:37
  Speaker 3: So that was a lot of fun.
• 4:38
  Speaker 4: And getting to do a draft and like kind of
• 4:40
  Speaker 4: be a part of the future of the Bills is
• 4:42
  Speaker 4: really really cool.
• 4:43
  Speaker 1: So do you get a different type of rush or
• 4:45
  Speaker 1: a different type of feeling from doing stuff like that
• 4:48
  Speaker 1: in front of a crowd versus like doing a TikTok
• 4:52
  Speaker 1: video that blows up.
• 4:53
  Speaker 3: Yeah, for sure.
• 4:54
  Speaker 4: I Mean, when you're in front of the people, even
• 4:58
  Speaker 4: if it's a lot less people, you know, I'm so
• 5:00
  Speaker 4: much more of a real moment than likes or comments
• 5:03
  Speaker 4: on a screen.
• 5:13
  Speaker 1: Speaking of likes and comments, you get so many of those,
• 5:16
  Speaker 1: and I think people, you know, they could come across
• 5:18
  Speaker 1: your page on TikTok or be scrolling and see one
• 5:21
  Speaker 1: of your videos pop up, and they could think like, oh,
• 5:24
  Speaker 1: this kid just blew up overnight and it was just
• 5:28
  Speaker 1: happen off one video.
• 5:29
  Speaker 2: But if you really look at your story.
• 5:32
  Speaker 1: You started making content way before TikTok even existed.
• 5:35
  Speaker 2: So when did that start for you?
• 5:38
  Speaker 3: Yeah?
• 5:38
  Speaker 4: Yeah, So the start of the TikTok was really with
• 5:44
  Speaker 4: musically and it was pretty like byte Dance coming in
• 5:46
  Speaker 4: buying it, and it was me and my sister. Me
• 5:48
  Speaker 4: and my sister are making videos in our parents' basement
• 5:51
  Speaker 4: having a blast.
• 5:53
  Speaker 3: And one of the videos that.
• 5:54
  Speaker 4: My sister posted on her account, because I didn't even
• 5:56
  Speaker 4: have any account at the start, it blew up but
• 6:00
  Speaker 4: really got like fifty likes, fifteen likes, something in that range.
• 6:02
  Speaker 3: But to us that was viral.
• 6:04
  Speaker 4: We're running around the house, we're celebrating, our parents are
• 6:08
  Speaker 4: like throwing.
• 6:08
  Speaker 3: Under ground usk because we're being noisy.
• 6:10
  Speaker 4: And then I saw there were two comments on the
• 6:13
  Speaker 4: video and they were girls and they were asking what
• 6:15
  Speaker 4: my username was. I was like kind of feeling myself
• 6:17
  Speaker 4: a little bit like all right, So I ended up
• 6:20
  Speaker 4: making an account and it kind of rests history. Like
• 6:24
  Speaker 4: me and my sister just started making videos every day
• 6:26
  Speaker 4: we found out we could go live. I cut my
• 6:28
  Speaker 4: sister down on like a fifteen percent commission based salary.
• 6:31
  Speaker 4: We started going live every day and like being able
• 6:34
  Speaker 4: to make some money for a fourteen year old thirteen
• 6:36
  Speaker 4: year old and it was just like a.
• 6:38
  Speaker 3: Lot of fun. And that was kind of like our
• 6:39
  Speaker 3: summer project.
• 6:40
  Speaker 4: And the last week before my high school year started,
• 6:45
  Speaker 4: I had a video blow up and it got that
• 6:48
  Speaker 4: year was.
• 6:48
  Speaker 3: That that was twenty.
• 6:54
  Speaker 4: Sixteen, Okay, I want to say so we had like
• 6:58
  Speaker 4: my first video ever kind of go viral for real,
• 7:00
  Speaker 4: got like two hundred and fifty thousand likes, and I
• 7:02
  Speaker 4: woke up with twenty six thousand followers, and I had
• 7:05
  Speaker 4: like two days before my first day of high school ever,
• 7:07
  Speaker 4: and I was like, well, this is gonna be awesome
• 7:09
  Speaker 4: to throw in the mix. Wasn't awesome. Actually went to
• 7:11
  Speaker 4: high school. It did not help at all.
• 7:13
  Speaker 3: But you know, it was worth it in the end.
• 7:15
  Speaker 1: Look at me now, I mean, you're a good brother, though,
• 7:17
  Speaker 1: for giving your siss some commission there.
• 7:19
  Speaker 4: I mean, she deserved it. I probably was fleecing it.
• 7:22
  Speaker 4: I was probably fleecing her. Honestly, she was probably doing
• 7:24
  Speaker 4: more work than fifteen percent commission based salary. So you know,
• 7:28
  Speaker 4: she's in LA with me now though working at Crosscheck
• 7:30
  Speaker 4: at the production company she has. She's gonna stay down
• 7:32
  Speaker 4: for a year, so hopefully she feels like I've made it.
• 7:35
  Speaker 3: Up to her somehow.
• 7:35
  Speaker 2: Oh yeah, definitely, definitely.
• 7:37
  Speaker 1: So you say, you go to high school and you
• 7:39
  Speaker 1: think blowing up overnight or making this video that blew
• 7:42
  Speaker 1: up is gonna help you know your street cred in
• 7:44
  Speaker 1: high school.
• 7:45
  Speaker 2: Then you go to high school and.
• 7:46
  Speaker 1: It's probably a different story. But what was it like
• 7:49
  Speaker 1: to be a normal high school kid in that high
• 7:52
  Speaker 1: school and then on the side continuously start to gain
• 7:56
  Speaker 1: a bigger and bigger following.
• 7:58
  Speaker 3: Yeah, I mean, I think because I grew up in such.
• 8:02
  Speaker 4: A small town or a smaller town, like the town
• 8:04
  Speaker 4: of Coburg had sixteen seventy thousand people when I lived
• 8:08
  Speaker 4: in it, so I knew everyone in the town. Everyone
• 8:10
  Speaker 4: knew everybody in the town. So I think that all
• 8:14
  Speaker 4: the kids, you know, it's not like their perspective on
• 8:16
  Speaker 4: me change when I started doing videos in the light
• 8:19
  Speaker 4: of like, oh, this kid's famous, and I was just
• 8:21
  Speaker 4: this is Josh Richard's doing silly videos one and yeah.
• 8:24
  Speaker 4: So then as time went on, I think, to me,
• 8:29
  Speaker 4: it kind of like it didn't feel it didn't feel
• 8:31
  Speaker 4: real because I was just seeing the same people I
• 8:33
  Speaker 4: saw every day. It's not like I was in a
• 8:34
  Speaker 4: big city and you know, people weren't coming up and
• 8:36
  Speaker 4: asking for a photo or anything. And then when I
• 8:38
  Speaker 4: went to my first ever social media event called Playlists,
• 8:42
  Speaker 4: and it was in DC. I went to that event
• 8:45
  Speaker 4: and I walked into the hotel and I had like
• 8:47
  Speaker 4: my bags with me, and I like, remember this moment
• 8:49
  Speaker 4: for the rest of my life. And I go to
• 8:51
  Speaker 4: check in and pretty much as soon as I walked
• 8:55
  Speaker 4: through the doors, there were like three or four people
• 8:57
  Speaker 4: that come up and ask for a photo. And though
• 8:59
  Speaker 4: that was the first time I had ever and asked
• 9:00
  Speaker 4: for a photo before, so I was kind of like
• 9:02
  Speaker 4: at first I thought they wanted me to take a
• 9:03
  Speaker 4: photo of them. I was like, yeah, I can take
• 9:05
  Speaker 4: a photo of you, and they're like no, no, no, like
• 9:07
  Speaker 4: with you, like can you be in our photo? And
• 9:08
  Speaker 4: I was like, yeah, yeah, I can be in your photo.
• 9:11
  Speaker 3: Sick.
• 9:12
  Speaker 4: So I was I think I was more excited that
• 9:14
  Speaker 4: they asked me for a photo than they were to
• 9:16
  Speaker 4: get a photo with me.
• 9:18
  Speaker 3: But that's when like kind of the first like whoa,
• 9:20
  Speaker 3: what the heck this is?
• 9:21
  Speaker 4: This is real moment came and I like just fell
• 9:24
  Speaker 4: in love with it and started doing.
• 9:26
  Speaker 3: It every day since then.
• 9:26
  Speaker 1: Would you call yourself an overnight celebrity and overnight sensation
• 9:30
  Speaker 1: or do you think you wouldn't even put a label
• 9:32
  Speaker 1: like that on it because it took a lot longer
• 9:34
  Speaker 1: than many people think that it did.
• 9:37
  Speaker 4: Yeah, I definitely wouldn't. I definitely wouldn't put a label
• 9:39
  Speaker 4: on it like that. I also think I got I
• 9:41
  Speaker 4: got more work to do, you know, like I got
• 9:43
  Speaker 4: more stuff I.
• 9:43
  Speaker 3: Want to come out with.
• 9:44
  Speaker 2: It will sound like an NFL player.
• 9:47
  Speaker 4: Yeah, maybe it's just you know, it's a set, it's
• 9:49
  Speaker 4: not being a vibe.
• 9:50
  Speaker 2: So I love that. I love that. What is your
• 9:54
  Speaker 2: favorite type of content to create?
• 9:55
  Speaker 1: Because if you go to your page, you've got a
• 9:57
  Speaker 1: little bit of everything. You've got Dana Liiston, you've got
• 10:00
  Speaker 1: stuff with your girlfriend, you have lipstick, you have trends, Like,
• 10:03
  Speaker 1: is there a favorite in your mind?
• 10:05
  Speaker 3: Yeah?
• 10:05
  Speaker 4: Yeah, obviously I love making contact with my girlfriend. I
• 10:08
  Speaker 4: feel like if I didn't say that should probably be
• 10:10
  Speaker 4: a little bit upset.
• 10:10
  Speaker 3: That's my favorite thank you.
• 10:14
  Speaker 4: But I think actually, right now, we're working on a
• 10:16
  Speaker 4: project with cross Check. It's a comedy sketch show we're doing,
• 10:20
  Speaker 4: and that has been probably my favorite piece of content.
• 10:24
  Speaker 3: That I've ever worked on in my life.
• 10:26
  Speaker 4: It's it's been such a fun process to be involved,
• 10:29
  Speaker 4: from like getting to be in the writer's room to
• 10:31
  Speaker 4: you know, being on set at the end of the
• 10:33
  Speaker 4: day when we're filming and I get to, you know,
• 10:35
  Speaker 4: help a little bit with giving suggestions and directing. But
• 10:38
  Speaker 4: a lot of it for me is you know, being
• 10:40
  Speaker 4: in front of the camera and getting to try a
• 10:42
  Speaker 4: new character every day and I'm just yeah, I'm really.
• 10:45
  Speaker 3: Excited to see what people think about it and it'll be.
• 10:47
  Speaker 1: Come So what else has this industry being on TikTok,
• 10:53
  Speaker 1: having the following that you do, like twenty six million
• 10:56
  Speaker 1: on TikTok? What doors has that opened for you? You you
• 10:59
  Speaker 1: talked a cross Check there and getting to do a
• 11:02
  Speaker 1: new type of show.
• 11:04
  Speaker 2: What other doors has.
• 11:05
  Speaker 1: This opened for you that you've kind of fallen in
• 11:08
  Speaker 1: love with and never thought that your life could kind
• 11:10
  Speaker 1: of lead to the things that you're doing now.
• 11:12
  Speaker 4: Yeah, I mean so many different opportunities. I think, you know,
• 11:15
  Speaker 4: it's it's kind of like what you make of it. Like,
• 11:18
  Speaker 4: obviously you can become big in any area, if that's
• 11:22
  Speaker 4: even football, and then you can go and branch out. Right,
• 11:24
  Speaker 4: you see people come in, unless you see people start
• 11:26
  Speaker 4: to have their own shows.
• 11:27
  Speaker 3: You see people.
• 11:27
  Speaker 4: So I think for me, it was very much like
• 11:30
  Speaker 4: I knew I had a following, and I knew I
• 11:32
  Speaker 4: had an audience, but how could I move this into
• 11:34
  Speaker 4: different genres?
• 11:34
  Speaker 3: Right?
• 11:35
  Speaker 4: So being able to go into venture, being able to invest,
• 11:39
  Speaker 4: that's something that I always loved the idea of, but
• 11:42
  Speaker 4: obviously you don't have the connections and the town of
• 11:44
  Speaker 4: Cobrat to get into that. So being able to find
• 11:48
  Speaker 4: social media and then find the right people after that
• 11:49
  Speaker 4: were able to mentor me, that was amazing. I mean,
• 11:52
  Speaker 4: doing social media allowed me to get into contact with
• 11:54
  Speaker 4: Mark Wahlberg and start the production company and really get
• 11:57
  Speaker 4: that off the ground and get to have mentor ship
• 12:00
  Speaker 4: from you know, one of the greats I believe, like
• 12:02
  Speaker 4: I truly think he's He's awesome and just such a
• 12:05
  Speaker 4: surreal person. So I think I think it's it's it's
• 12:10
  Speaker 4: open countless stores.
• 12:11
  Speaker 1: You are one of the biggest stars on social media.
• 12:14
  Speaker 1: You have a really good hold of what social media is,
• 12:17
  Speaker 1: of videos that get a lot of attention, get a
• 12:20
  Speaker 1: lot of likes, get a lot of love, get a
• 12:21
  Speaker 1: lot of comments.
• 12:22
  Speaker 2: Where do you think social media is headed?
• 12:25
  Speaker 3: Who?
• 12:27
  Speaker 4: I mean, obviously, I feel like right now we're seeing
• 12:29
  Speaker 4: like the air of the podcast right shout out Barstool.
• 12:32
  Speaker 4: That's another opportunity that I got. Yeah, social media, So
• 12:34
  Speaker 4: shout out Dave. Always really appreciate him and like bring
• 12:37
  Speaker 4: me into that world. But I think right now we're
• 12:41
  Speaker 4: starting to see live streaming really take over these like
• 12:45
  Speaker 4: I like day in a life streams, these streams that
• 12:48
  Speaker 4: are going all day long, Like people are starting to stream.
• 12:50
  Speaker 3: Their entire twelve hour day. Twitch is absolutely taking over.
• 12:55
  Speaker 4: TikTok is now starting to try to compete with Twitch
• 12:57
  Speaker 4: with their live stream features. I've noticed how much more
• 13:00
  Speaker 4: time they've put into the live Uh. Now we're seeing
• 13:03
  Speaker 4: competitors like Kick and Rumbles. So I really, I really
• 13:06
  Speaker 4: see this.
• 13:07
  Speaker 3: New movement kind of going into into live streaming.
• 13:10
  Speaker 2: Does that excite you or does it freak you out
• 13:12
  Speaker 2: a little?
• 13:12
  Speaker 3: Bit. No, it excites me. It excites me.
• 13:14
  Speaker 4: I always love when there's something new to crack or
• 13:16
  Speaker 4: new to try. I kind of came up live streaming.
• 13:19
  Speaker 4: That's what I originally did, so to get back into it.
• 13:21
  Speaker 4: If I were to get back into it would be
• 13:22
  Speaker 4: would be a blast. Like I would stream four hours
• 13:25
  Speaker 4: a day, every single night from ten pm till two am,
• 13:27
  Speaker 4: from the age of fourteen to seventeen.
• 13:30
  Speaker 2: So yeah, back to my roots.
• 13:32
  Speaker 3: Yeah, going back to the roots. That's fun for me.
• 13:34
  Speaker 1: Speaking of roots, I'm thinking of hair right now. And
• 13:37
  Speaker 1: you've got you've got a flow and you broke the
• 13:39
  Speaker 1: Internet over your flow. When have you always had this hairstyle?
• 13:45
  Speaker 1: Tell me about the hair. Tell me about your favorite
• 13:47
  Speaker 1: way that you've worn it, because you've also had some
• 13:49
  Speaker 1: different colors in there as well.
• 13:51
  Speaker 3: Yeah, yeah, I mean I'm liking I'm liking the hair
• 13:54
  Speaker 3: eight now, just kind of flowing it back. It's easy.
• 13:56
  Speaker 3: I like the dark hair. Uh.
• 14:00
  Speaker 4: I feel like I went through a couple of awkward
• 14:02
  Speaker 4: stages until I figured out what I like.
• 14:04
  Speaker 3: You know, I think it was kind of like a
• 14:05
  Speaker 3: trial and error thing.
• 14:06
  Speaker 4: I used to always have it like in the front
• 14:07
  Speaker 4: and just spike it up, which was easy and great,
• 14:11
  Speaker 4: but no, I like it now.
• 14:12
  Speaker 3: I like now a lot. I used to be like
• 14:14
  Speaker 3: the kid that had like the Biber haircut in grade
• 14:16
  Speaker 3: three that was like.
• 14:18
  Speaker 4: Doing that all the time, Like I'm probably gonna have
• 14:20
  Speaker 4: like next spasms when I'm like sixty or something from
• 14:23
  Speaker 4: it sucks, Sue Justin Bieber.
• 14:26
  Speaker 3: But yeah, yeah, so I like how it is that.
• 14:28
  Speaker 1: What are some of the best comments you've gotten from
• 14:30
  Speaker 1: your hair on the Internet. Are there any that stick
• 14:33
  Speaker 1: out in your mind?
• 14:34
  Speaker 2: Or is it just the.
• 14:35
  Speaker 1: Volume of comments that you've gotten about the hair volume?
• 14:38
  Speaker 2: The volume I realize.
• 14:41
  Speaker 3: Yeah, don't.
• 14:43
  Speaker 4: I don't know if I feel like I feel like
• 14:46
  Speaker 4: the most common one I see, or like the one
• 14:48
  Speaker 4: that sends with the most is like people that are.
• 14:49
  Speaker 3: Like I want to touch his hair, which I think
• 14:51
  Speaker 3: is kind of a weird.
• 14:52
  Speaker 4: Things like yeah, comment you know, I would never comment
• 14:55
  Speaker 4: like I want to touch your hair in someone's post, but.
• 14:59
  Speaker 3: But here we all it's all good.
• 15:01
  Speaker 4: I want to ask to touch your hair, Okay, okay, okay, yeah, yeah,
• 15:05
  Speaker 4: Gobby would not be happy with that.
• 15:06
  Speaker 1: I'm not doing that, Gabby, don't worry about that. Another
• 15:10
  Speaker 1: question for you about just the following that you've been
• 15:13
  Speaker 1: able to get and the attention that you have on
• 15:17
  Speaker 1: your page. What's the recipe for going viral if I
• 15:19
  Speaker 1: wanted to go viral? Do you have a recipe of
• 15:22
  Speaker 1: how you should go viral?
• 15:24
  Speaker 4: Yeah, I mean I always believe a lot in like
• 15:28
  Speaker 4: kind of just consistency and trial and error.
• 15:30
  Speaker 3: You know.
• 15:32
  Speaker 4: That's how I really came up in TikTok and social media.
• 15:37
  Speaker 4: Was just posting, posting, posting, trying to find my voice,
• 15:40
  Speaker 4: trying to find that character, trying to find like who
• 15:43
  Speaker 4: Josh Richards was going to portray on social media. And yeah,
• 15:47
  Speaker 4: so for me, I was posting five tiktoks a day.
• 15:51
  Speaker 4: I was, like I said, going live for four hours
• 15:53
  Speaker 4: a day. Like, I was just doing like a large
• 15:56
  Speaker 4: amount of content that was a lot of my focus.
• 15:58
  Speaker 4: And you kind of slowly but surely start to get
• 16:01
  Speaker 4: more and more and integrated into that for you page,
• 16:03
  Speaker 4: People start to recognize your face a little bit more
• 16:05
  Speaker 4: and more, and it's it might take a little bit
• 16:08
  Speaker 4: of time, or maybe you find a video that's like
• 16:11
  Speaker 4: really good and you come up with something original, or
• 16:13
  Speaker 4: you find a trend and you're able to put your
• 16:14
  Speaker 4: spin on it and it pops and then that's.
• 16:16
  Speaker 3: Gonna boost all your other videos. So I think it's
• 16:19
  Speaker 3: just consistency.
• 16:19
  Speaker 1: Okay, Okay, what's something or what are things that happened
• 16:23
  Speaker 1: behind the scenes, whether it's content creation, just your life
• 16:26
  Speaker 1: that you wish that people saw. I mean people see
• 16:28
  Speaker 1: a lot of your life. Yeah, anything that you wish
• 16:32
  Speaker 1: people saw, whether it's the hard work, the planning, the
• 16:35
  Speaker 1: ideation that goes into all of this stuff that probably
• 16:38
  Speaker 1: takes a lot more time than people think it does.
• 16:40
  Speaker 3: Yeah, I think it would be.
• 16:42
  Speaker 4: We've talked about even like doing kind of like a
• 16:46
  Speaker 4: documentary or like fun little like mockumentary, like have some
• 16:50
  Speaker 4: comedy in it, but like get to show the inside
• 16:53
  Speaker 4: of cross Check in like this gen Z production company.
• 16:56
  Speaker 3: And you know, the writer's rooms when we're writing for the.
• 16:58
  Speaker 4: Comedy sketch show, in our weekly meetings that we have
• 17:02
  Speaker 4: as a company, and kind of like the whole process
• 17:04
  Speaker 4: being on set.
• 17:05
  Speaker 3: Like getting to show people really.
• 17:07
  Speaker 4: How we've been able to run this company and how
• 17:11
  Speaker 4: everyone's you know, putting in their work. I think would
• 17:13
  Speaker 4: be really cool and fun, and there's a lot of
• 17:15
  Speaker 4: funny moments we have. It's a great place to be,
• 17:17
  Speaker 4: like I feel like we've all been able to really
• 17:22
  Speaker 4: cultivate a really a cool machine that works so well
• 17:25
  Speaker 4: together and at the same time gets to have like
• 17:28
  Speaker 4: a ton of fun. So I'd love to be able
• 17:30
  Speaker 4: to show that to the world.
• 17:31
  Speaker 1: You talk about these funny moments and the things that
• 17:34
  Speaker 1: you're involved in going forward, that I have a lot
• 17:36
  Speaker 1: of comedy in them, a lot of humor in them.
• 17:38
  Speaker 1: Is there anything that you look back on when you
• 17:41
  Speaker 1: were gaining that following that maybe was embarrassing at the time,
• 17:45
  Speaker 1: but you can now look back at and laugh about.
• 17:49
  Speaker 4: Yeah, I mean, I'm never gonna I'm never gonna be
• 17:52
  Speaker 4: able to live down the eye roll. That was like
• 17:54
  Speaker 4: a pretty big thing that I did on tour when
• 17:57
  Speaker 4: we did a social media tour, which was like the
• 18:00
  Speaker 4: silliest and I don't understand why people liked it, but
• 18:03
  Speaker 4: it was just like you like tap fingers on your
• 18:05
  Speaker 4: head and like roll your eyes and it was like
• 18:07
  Speaker 4: a TikTok thing, And it's like, I really like, even
• 18:10
  Speaker 4: talking about it like makes my stomach turn.
• 18:13
  Speaker 3: I'm like, why did I ever do that?
• 18:15
  Speaker 4: But there's like videos on the internet of me on
• 18:18
  Speaker 4: stage and it's like I'm doing the iroll and then
• 18:21
  Speaker 4: like the whole audience is like and like freaking out,
• 18:23
  Speaker 4: and I wish that could just like leave this planet.
• 18:25
  Speaker 4: I wish that was never a thing.
• 18:27
  Speaker 3: Right, I'm done.
• 18:29
  Speaker 1: Yeah, that you live a life of chasing the next video,
• 18:34
  Speaker 1: of finding out what the next trend is, of finding
• 18:37
  Speaker 1: out what the next what the next app is that
• 18:40
  Speaker 1: people are going to be on. With the fast pacedness
• 18:43
  Speaker 1: of all of that, how do you find time to
• 18:46
  Speaker 1: just like be in the moment? And I think we
• 18:48
  Speaker 1: all struggle with that as humans, So how do you
• 18:51
  Speaker 1: find time to be in the moment?
• 18:53
  Speaker 4: Yeah, I have a time around all my social media apps,
• 18:57
  Speaker 4: so like, I think that's been my biggest thing. It's
• 19:01
  Speaker 4: just kind of setting a timer. And like I think
• 19:03
  Speaker 4: people sometimes will hear that when I say it, and
• 19:05
  Speaker 4: they think, like I like abide by this timer and
• 19:08
  Speaker 4: I live by it. Like I put like an hour
• 19:09
  Speaker 4: timer thirty minutes or whatever it is on my social
• 19:12
  Speaker 4: media apps, and everyone's like, dang, he only does thirty minutes.
• 19:15
  Speaker 4: As impossible this guy's line. It's like, nah, I don't
• 19:18
  Speaker 4: necessarily only do thirty minutes, Like obviously I got work
• 19:20
  Speaker 4: I'm doing or I'm like going on and like looking
• 19:21
  Speaker 4: for videos or maybe I'm.
• 19:23
  Speaker 3: Just bumming out and I'm just watching stuff online.
• 19:25
  Speaker 4: Right, But that thirty minute timer it allows me to
• 19:29
  Speaker 4: know how much time I've been spending on my phone, right,
• 19:31
  Speaker 4: and it kind of gives me a second. It's just
• 19:33
  Speaker 4: like when Netflix kind of hits you with the like
• 19:35
  Speaker 4: you've really still watching and you're kind of like you
• 19:37
  Speaker 4: all of a sudden feel bad and you're like, all right,
• 19:39
  Speaker 4: maybe I'm gonna go do like one hundred.
• 19:40
  Speaker 3: Push ups or something.
• 19:42
  Speaker 4: So like it's it's just something like that, right, Like
• 19:44
  Speaker 4: it gives me a little alri It's kind of like,
• 19:46
  Speaker 4: all right, I've been on this app now for a
• 19:48
  Speaker 4: certain amount of time, Like I know that, am I
• 19:50
  Speaker 4: doing anything productive right now on this app? Or am
• 19:53
  Speaker 4: I just kind of like scroll in because I've like
• 19:55
  Speaker 4: gone down the rabbit hole? Yeah, So it's it. I
• 19:58
  Speaker 4: love that I think that kind of how say, it
• 20:00
  Speaker 4: allows me to disconnect. And then I also try to
• 20:01
  Speaker 4: go in the like a camping trip every like every
• 20:05
  Speaker 4: like two months.
• 20:06
  Speaker 3: I love to go on like a camping trip.
• 20:07
  Speaker 4: Me and like a bunch of my friends, we all
• 20:09
  Speaker 4: kind of like get together carpooled down. We'll drive somewhere
• 20:13
  Speaker 4: in California, Like we were talking about California.
• 20:15
  Speaker 3: It's got so much off.
• 20:16
  Speaker 4: Or just like you can go to Big Bear and
• 20:18
  Speaker 4: be skiing in mountains, or you can like go to
• 20:20
  Speaker 4: Joshua Tree and being like the desert.
• 20:22
  Speaker 3: So we'll go out and.
• 20:24
  Speaker 4: We'll camp together and just like bring our cars, find
• 20:27
  Speaker 4: a find a nice little like campsite, tent up, eat
• 20:31
  Speaker 4: by the fire all week and just have like a
• 20:33
  Speaker 4: weekend where completely disconnected from social media.
• 20:37
  Speaker 3: Yeah.
• 20:37
  Speaker 4: Yeah, no one's on their phones or like we're like
• 20:40
  Speaker 4: bringing out guitars all singing our own music. Like it's
• 20:43
  Speaker 4: no speakers, no nothing, it's just you and the you
• 20:46
  Speaker 4: and the boys in the wild.
• 20:47
  Speaker 3: It's great.
• 20:47
  Speaker 2: I love that.
• 20:48
  Speaker 1: Since you have such a big following, since you have fans,
• 20:52
  Speaker 1: since you're recognizable in public to a lot of people,
• 20:55
  Speaker 1: do you feel like you can draw any similarities to
• 20:57
  Speaker 1: the NFL players and the lives that they.
• 21:00
  Speaker 2: Kind of live.
• 21:02
  Speaker 3: I don't know.
• 21:02
  Speaker 4: I mean I feel like it's a it's a total
• 21:04
  Speaker 4: different I think they're like they're two different worlds.
• 21:07
  Speaker 3: Obviously, you know, like a lot.
• 21:08
  Speaker 4: Of them do step into I feel social media, Like Kyreek,
• 21:11
  Speaker 4: for example, he's streaming. He's streaming now, playing video games,
• 21:14
  Speaker 4: going live. So that's just really really cool. And you know,
• 21:17
  Speaker 4: there's some of this same like in like, you know,
• 21:20
  Speaker 4: we both get asked for photos when we get on
• 21:22
  Speaker 4: the street. But I feel like, you know, they got
• 21:25
  Speaker 4: a little bit of a different lifestyle than than I do,
• 21:27
  Speaker 4: and I have a different lifestyle than them.
• 21:29
  Speaker 3: Like they're waking up in the mornings and going.
• 21:32
  Speaker 4: To work, like and getting in that work for football,
• 21:34
  Speaker 4: and then if I'm waking up in the mornings, I'm
• 21:36
  Speaker 4: like waking up in the mornings and going memorizing a script,
• 21:39
  Speaker 4: you know what I mean, and then going on set
• 21:41
  Speaker 4: and then we're filming for twelve hours. So it's definitely
• 21:43
  Speaker 4: just it's a total different a total different life. I mean,
• 21:46
  Speaker 4: these guys are like the best athletes in the in
• 21:48
  Speaker 4: the world for a reason.
• 21:49
  Speaker 1: You know, if you could trade lives with one of
• 21:52
  Speaker 1: them doesn't have to be a Bills player. Is there
• 21:54
  Speaker 1: any any NFL player that you would want to trade
• 21:57
  Speaker 1: lives with based on what you're what you see on
• 21:59
  Speaker 1: social media, I'm.
• 22:01
  Speaker 4: Gonna go Josh allenh Yeah, I don't have to change
• 22:03
  Speaker 4: much about my name, just the last name. Yeah, Yeah,
• 22:06
  Speaker 4: you just have to drop Richards throwing Allen. It's pretty
• 22:09
  Speaker 4: much all the same from there, Like you know what
• 22:11
  Speaker 4: I mean, I feel like we're built pretty much the same.
• 22:13
  Speaker 1: Josh kind of has a little bit of flow going
• 22:16
  Speaker 1: now too. He doesn't have your exact hair, but he's
• 22:19
  Speaker 1: got a little bit more flows ye too, So he's
• 22:22
  Speaker 1: got some swags.
• 22:24
  Speaker 2: We love Josh, we love both. Josh's all right.
• 22:26
  Speaker 1: To finish this off in this episode, I'm gonna hit
• 22:28
  Speaker 1: you with a few rapid fire questions. So to start
• 22:40
  Speaker 1: us off, who is the coolest person you've ever met?
• 22:44
  Speaker 4: The coolest person I've ever met? You know, I met
• 22:49
  Speaker 4: Jordan Belfort, the Wolf of Wall Street. That was pretty surreal.
• 22:52
  Speaker 4: I think also the time I met him, Att, I
• 22:54
  Speaker 4: was seventeen and I'd just come off like watching the
• 22:56
  Speaker 4: movie and everything like that.
• 22:57
  Speaker 3: So to me, that was really surreal.
• 22:59
  Speaker 1: So I'll go, Okay, who's the most famous contact in
• 23:03
  Speaker 1: your phone?
• 23:04
  Speaker 2: I'm sure you've.
• 23:05
  Speaker 3: Got a lot of them, probably Mark Wahlberg, Mark Wilberg.
• 23:08
  Speaker 2: What is something you haven't done yet that you want
• 23:11
  Speaker 2: to do?
• 23:12
  Speaker 3: Ooh? I mean I think it's probably.
• 23:22
  Speaker 4: It's stepping more into acting, like it's just getting more
• 23:24
  Speaker 4: and more involved in acting, Like you know, we have
• 23:27
  Speaker 4: the comedy sketch show. Just got to do a fun
• 23:29
  Speaker 4: thing with a twenty four and Nicholas Cage that'll be
• 23:33
  Speaker 4: coming soon. Gotta do like an animation show. So I
• 23:38
  Speaker 4: would say, like, yeah, just just diving more into acting.
• 23:40
  Speaker 4: I'd love to get into like directing a little bit too.
• 23:42
  Speaker 2: I love that. That's so cool.
• 23:44
  Speaker 1: What's the best thing you've bought with the money you've
• 23:46
  Speaker 1: made from content creation?
• 23:49
  Speaker 3: My dog? Your dog, my dog, no doubt.
• 23:51
  Speaker 2: What type of dog?
• 23:52
  Speaker 3: I have? A Siberian Husky. Her name's Buddy.
• 23:54
  Speaker 4: I know it's kind of strange to call a female
• 23:56
  Speaker 4: dog buddy.
• 23:57
  Speaker 3: Some people always get mad at me for it for
• 23:59
  Speaker 3: some reason, but it works all right.
• 24:01
  Speaker 2: It just makes sense.
• 24:02
  Speaker 3: And that's why our names Weddy.
• 24:04
  Speaker 1: What's one trend you love right now on TikTok One
• 24:08
  Speaker 1: trend I love?
• 24:11
  Speaker 2: Maybe a favorite in the last couple of months.
• 24:13
  Speaker 4: Yeah, I mean, there's there's this trend that's really easy
• 24:21
  Speaker 4: and it's kind of just like you and a friend
• 24:23
  Speaker 4: and you like walk through a door and like a
• 24:24
  Speaker 4: beat will play and then it's just like the duo
• 24:28
  Speaker 4: that you know what I mean? It could be like
• 24:29
  Speaker 4: the short and Tall duo. It could be the whatever
• 24:32
  Speaker 4: it is.
• 24:32
  Speaker 3: But yeah, I like that trend. It's just funny.
• 24:34
  Speaker 2: It's easy for everybody to like. All right, you're from Canada.
• 24:38
  Speaker 1: I know you're not based in Canada anymore, but can
• 24:40
  Speaker 1: you tell me why your milk comes in bags?
• 24:43
  Speaker 3: Ah? You know, we're just cautious about the environment.
• 24:47
  Speaker 4: It's less littering than those plastic gallon jugs that we
• 24:51
  Speaker 4: have out here in the States.
• 24:54
  Speaker 3: So yeah, we're just pro environment like Canada, it's less plastic.
• 24:59
  Speaker 1: If you had to change career paths right now and
• 25:02
  Speaker 1: you you could be really good at this new career.
• 25:05
  Speaker 3: Path, what would be like I would be great at this.
• 25:06
  Speaker 2: You'd be great at it too?
• 25:08
  Speaker 3: Oh okay, okay, can it? Can it be a sport
• 25:12
  Speaker 3: or no?
• 25:12
  Speaker 2: It could be a sport something different than than what
• 25:15
  Speaker 2: you do.
• 25:15
  Speaker 3: Now mmm all right.
• 25:18
  Speaker 4: I mean my dream was, you know, Canadian always playing
• 25:22
  Speaker 4: the NHL. Yeah, that was that was a dream. That's
• 25:24
  Speaker 4: what I thought I was going to be for the
• 25:25
  Speaker 4: longest time. Obviously it was not good enough at hockey,
• 25:28
  Speaker 4: so I.
• 25:29
  Speaker 3: Did social media.
• 25:29
  Speaker 4: But I think, yeah, I think I think would be
• 25:34
  Speaker 4: the coolest thing.
• 25:35
  Speaker 2: That'd be pretty cool.
• 25:36
  Speaker 1: Well, if you were in NFL player, what position do
• 25:39
  Speaker 1: you think you play?
• 25:40
  Speaker 3: Whenever we played at school, I was quarterback, So I'd.
• 25:43
  Speaker 2: Say quarterback QB.
• 25:45
  Speaker 1: You like it, you have you have QB energy, You
• 25:46
  Speaker 1: have that leadership type energy.
• 25:48
  Speaker 2: I can feel it. I can feel it.
• 25:50
  Speaker 1: Last question for you, if you had the Bills social
• 25:53
  Speaker 1: media password for a day, you could make a TikTok
• 25:57
  Speaker 1: what type of TikTok would you create for for the bill?
• 26:02
  Speaker 4: No one putting me on the spot man, Yeah, you're
• 26:05
  Speaker 4: really like trying to make me come up with a
• 26:06
  Speaker 4: whole concept off the rip.
• 26:08
  Speaker 1: Hey, you gotta access to the entire team. You gotta
• 26:12
  Speaker 1: access to some big names. You got to access to
• 26:16
  Speaker 1: the stadium, the facility.
• 26:18
  Speaker 4: And it's just it's just like one TikTok Or I
• 26:20
  Speaker 4: do I have access to like all social media all day.
• 26:25
  Speaker 2: Let's go with one TikTok.
• 26:26
  Speaker 4: Okay, I would probably I'd probably get into the writer's
• 26:30
  Speaker 4: room and write a comedy sketch for the team to do,
• 26:33
  Speaker 4: like I would want to do, like, yeah, some fun.
• 26:35
  Speaker 3: Like SML vibe stuff, you know what I mean? So, yeah, that'd.
• 26:40
  Speaker 1: Would Josh Allen be the main character? Yeah, probably. He's
• 26:47
  Speaker 1: a funny guy. If you if you get to meet him,
• 26:49
  Speaker 1: get to spend some time with him.
• 26:51
  Speaker 4: I've seen stuff he's done on social media, like he
• 26:54
  Speaker 4: had like he's yeah, he's good at.
• 26:56
  Speaker 3: Playing like characters too, like he doesn't.
• 26:58
  Speaker 1: And he's on the commercials now and you can see,
• 27:00
  Speaker 1: like in the five seconds or the twenty seconds that
• 27:03
  Speaker 1: you get of him when he's reading those lines, it's like,
• 27:07
  Speaker 1: you got something here, and you got something here. Well, Josh,
• 27:10
  Speaker 1: we know you have a lot going for you. Thanks
• 27:12
  Speaker 1: for telling us about, you know, your rise to stardom,
• 27:15
  Speaker 1: how you became a TikTok celeb, all the hard work
• 27:18
  Speaker 1: that goes into it, and you're.
• 27:20
  Speaker 2: Fandom with DoLS Mafia.
• 27:21
  Speaker 1: I love seeing like the connections that happen because of
• 27:24
  Speaker 1: the NFL, because of where you're from, because of social media.
• 27:28
  Speaker 2: I think it's I think it's so cool.
• 27:30
  Speaker 3: Thank you, thank you for having me on.
• 27:31
  Speaker 2: Yeah and enjoyed the game.
• 27:32
  Speaker 3: Go Bill well do go Bills baby.
• 27:34
  Speaker 2: I love it. Thanks