Latest / Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients / How to Make Content FUN (and Converting) Again

Transcript

How to Make Content FUN (and Converting) Again · Your Girl: The High Ticket Sales Podcast | Scale Your Business & Get More Clients

• 0:47
  SPEAKER_02: I'm gonna say this in the least MAGA way possible because, ooh.
• 0:50
  SPEAKER_02: But how can we make content fun again?
• 0:53
  SPEAKER_02: And not only that, how can we make it convert again?
• 0:57
  SPEAKER_02: Well, that's what we're getting into today.
• 0:59
  SPEAKER_02: Hey y'all, and welcome to Your Girl, the podcast for six to seven figure coaches who are ready to scale their business and hit their dream numbers.
• 1:07
  SPEAKER_02: I'm your host, Marie, the founder of Your Girl Media.
• 1:09
  SPEAKER_02: We are a boutique agency and podcast company helping scale coaches just like you through podcast strategy and high-ticket sales.
• 1:17
  SPEAKER_02: And today we have on JC from Happy Girl Marketing, and we're making content fun again because I feel like we're all up our wazoo about the algorithm and making things aesthetic and blah blah blah.
• 1:28
  SPEAKER_02: And it's like, guys, let's get back to what Instagram was back in like 2010 when we were posting our coffees and like Man Crash Mondays, and more importantly, when Instagram was converting.
• 1:38
  SPEAKER_02: Today we're gonna be talking about your stories because I feel like we're always talking about reels and posts and blah blah blah, but like how can you actually make sure that your stories are converting and that there's strategy behind it, but we're also always having fun.
• 1:50
  SPEAKER_02: Because honestly, your stories are the best kept secret about your Instagram strategy.
• 1:55
  SPEAKER_02: And let's get into it.
• 1:57
  SPEAKER_02: Okay, so your first question, JC, is obviously say your name, your business, and if your business is a cocktail, what kind of cocktail would be?
• 2:04
  SPEAKER_01: Okay, I'm JC.
• 2:06
  SPEAKER_01: I run Happy Girl Marketing, a social media agency that is on a mission to make social media a fun and happy place for business owners to hang out.
• 2:15
  SPEAKER_01: And if my brand was a cocktail, we are either an ice cold lemon drop martini or a vodka Red Bull.
• 2:24
  SPEAKER_01: Wow.
• 2:26
  SPEAKER_01: Such a different fucking vibe.
• 2:29
  SPEAKER_01: Totally different, but I feel like both really match the energy.
• 2:32
  SPEAKER_01: Little sweet, a little sour in a lemon drop martini really packs a punch.
• 2:37
  SPEAKER_01: And then you just can't go wrong with a vodka Red Bull.
• 2:40
  SPEAKER_01: It's so fun.
• 2:41
  SPEAKER_01: Like you know you're gonna have the best night.
• 2:43
  SPEAKER_02: You're gonna have an amazing night for like three hours till you throw up.
• 2:46
  SPEAKER_02: Like that's my countdown is on.
• 2:50
  SPEAKER_02: Yeah.
• 2:51
  SPEAKER_02: It's like those three hours, fun.
• 2:53
  SPEAKER_02: So fun.
• 2:54
  SPEAKER_02: Yes.
• 2:55
  SPEAKER_02: I feel like the lemon drop, I visually can see that as your brand.
• 2:57
  SPEAKER_02: I feel like the vodka Red Bull, I see like a dingy college bar, and that's where I'm like, I don't see if that's like I feel like that's the only time you would drink that.
• 3:04
  SPEAKER_02: Personally, I think of like sticky, sticky bars.
• 3:07
  SPEAKER_02: Sticky.
• 3:08
  SPEAKER_01: Okay.
• 3:08
  SPEAKER_01: So let's go with lemon drop martini.
• 3:10
  SPEAKER_02: Yeah, yeah.
• 3:11
  SPEAKER_02: I feel like just like I and I was looking at your website and and just everything.
• 3:14
  SPEAKER_02: I was like, whoa, it was like your branding is so good.
• 3:16
  SPEAKER_02: I said it out loud because I'm with my friend Laura working, and I was like, look at her branding, it's so good.
• 3:21
  SPEAKER_01: Okay, get this.
• 3:21
  SPEAKER_01: I'm literally getting my website redone as we're as we speak.
• 3:25
  SPEAKER_01: Like I just hired my copywriter, yes, and I just hired my brand designer.
• 3:29
  SPEAKER_01: So they are going to, or the website designer.
• 3:32
  SPEAKER_01: So they're gonna be in progress for the next basically two or three months putting it all together.
• 3:38
  SPEAKER_02: So my God, drop that shit when it comes out so I can update the show notes because I want everyone to see.
• 3:42
  SPEAKER_02: But I love your branding, it's so memorable.
• 3:44
  SPEAKER_02: Your name is memorable.
• 3:45
  SPEAKER_02: Happy girl marketing.
• 3:46
  SPEAKER_02: Like, I love it.
• 3:48
  SPEAKER_02: So a lot of people content episodes do really well in this podcast because everyone is all about like we want to make money, we want to grow.
• 3:55
  SPEAKER_02: They love that shit.
• 3:56
  SPEAKER_02: So I what we haven't really talked about on the podcast is like stories, though.
• 4:00
  SPEAKER_02: Like I feel like we talked a lot about like Instagram and reels and blah, blah, blah.
• 4:03
  SPEAKER_02: But stories, and like that's your thing.
• 4:06
  SPEAKER_02: So we want to talk about that today.
• 4:08
  SPEAKER_02: But before we even get into that, I feel like we need to have a reframe for everybody because you just said it yourself, like, content's supposed to be fun.
• 4:14
  SPEAKER_02: And I feel like a lot of people are like, no, content is stressful, it's boring, it's annoying, it's a waste of time.
• 4:20
  SPEAKER_02: Instagram algorithm is shit.
• 4:21
  SPEAKER_02: Like, like, how can we like just set a reframe for everyone?
• 4:24
  SPEAKER_02: Be like, let's let's walk it back.
• 4:26
  SPEAKER_02: How can we make content fun again?
• 4:28
  SPEAKER_01: You know, I like to think about honestly, I like to approach Instagram the way that we did when it first came out.
• 4:34
  SPEAKER_01: Like you were posting when you got a boba, you were posting outfit of the day in whatever colored skinny jeans you were wearing.
• 4:40
  SPEAKER_01: It was Man Crush Monday, Women Crush Wednesday.
• 4:43
  SPEAKER_01: Like literally, it was so much fun.
• 4:46
  SPEAKER_01: And it was truly a documentation of your life, and it's now evolved to such a curated experience that I think is still kind of fun, but we've lost the plot a little bit, you know.
• 5:01
  SPEAKER_01: And I think there's a way to do it for Instagram where it is fun for you, whatever that means for you.
• 5:06
  SPEAKER_01: And so a lot of times we're with clients who are like, I have a lot of fun doing this piece.
• 5:11
  SPEAKER_01: This brings me a lot of joy.
• 5:13
  SPEAKER_01: Can we focus more on this?
• 5:15
  SPEAKER_01: And instead of writing an entire strategy that's like on paper, gonna make them a whole bunch of money, it's actually know like what's gonna fit into your lifestyle and your business to then make you a lot of money.
• 5:27
  SPEAKER_01: Because if it's not sustainable, in my opinion, yeah, it's gonna be really cool to make a lot of money for a couple of years, and then you're not gonna be able to sustain it because you hate every second of it.
• 5:37
  SPEAKER_02: Oh, 100%.
• 5:37
  SPEAKER_02: Also, in the end, like joy attracts, like outside of everything else, like joy is attraction.
• 5:43
  SPEAKER_02: And like the more fun you're having, the more that everyone's like, I need to be in her world versus like, oh, she just like created something really pretty, and I'll I'll forget what she just posted.
• 5:52
  SPEAKER_02: Like my client Laura was like, I need you to create this reel of you making fun of your clients.
• 5:57
  SPEAKER_02: And I was like, Oh, I'm so nervous to show my personality, you know, and I did.
• 6:02
  SPEAKER_02: I I showed my personality very much, and I made fun of all my clients, and I'm like the most commented reel I've ever had.
• 6:08
  SPEAKER_02: Like, it's everyone's like, Oh my god, what the fuck?
• 6:10
  SPEAKER_02: This is ridiculous.
• 6:11
  SPEAKER_02: Someone said, What the fuck is this?
• 6:12
  SPEAKER_02: Like that was her comment.
• 6:13
  SPEAKER_02: What the fuck is this?
• 6:14
  SPEAKER_02: I was like, I don't know.
• 6:15
  SPEAKER_02: But like I had fun, I actually had fun.
• 6:17
  SPEAKER_02: And so um I think it gives you momentum to want to make more, I bet.
• 6:20
  SPEAKER_02: I know.
• 6:21
  SPEAKER_02: You're like, let me do more.
• 6:22
  SPEAKER_02: But here's the thing, I don't have ideas like that.
• 6:24
  SPEAKER_02: So it's like if either hire someone who has ideas or find a friend who has these ideas because that's that's that magic, I feel like.
• 6:30
  SPEAKER_02: It's like those funny, cool ideas.
• 6:32
  SPEAKER_02: But um, I've also this past few about six months, I've just been fucking around and having fun on Instagram and I don't give a shit.
• 6:39
  SPEAKER_02: I've been attracting, I'm getting a hundred new followers every month, and I'm just fucking around and finding out, you know?
• 6:45
  SPEAKER_01: Yeah, absolutely.
• 6:46
  SPEAKER_01: I think when you bring the fun into it first, then you can add strategy.
• 6:51
  SPEAKER_01: And I think you'll hear from different people all the time, no, you need to have a strategy if you want to be this and this and this or whatever.
• 6:59
  SPEAKER_01: And there's no fun in that.
• 7:00
  SPEAKER_01: And then it's not consistent because you're not having fun and you don't want to do it, or you have to hire out and then it doesn't feel like you.
• 7:08
  SPEAKER_01: I think finding that balance for you and yourself and your business is ultimately the goal, at least for the the people that I work with and the clients that we see.
• 7:17
  SPEAKER_02: Yeah, and also maybe straight up like you could hire the best strategist in the world, and Instagram's algorithm is still gonna be just it, you can't predict it.
• 7:26
  SPEAKER_02: Like you could be the best content creator and you'll get 20 likes, and you're like, what just happened here?
• 7:30
  SPEAKER_02: So you might as well, my opinion, you might as well have fun and focus on making money and not going viral personally.
• 7:35
  SPEAKER_01: 100%.
• 7:36
  SPEAKER_01: I think focus on connecting with the people and the audience that you have, building those connections and not necessarily, like you said, trying to go viral.
• 7:45
  SPEAKER_01: No, I have a follower count of like 1300.
• 7:48
  SPEAKER_01: How many of those 1300 people can I get to know personally and work with them?
• 7:53
  SPEAKER_01: I think that's a little bit different of an approach, but we're doing pretty well.
• 7:59
  SPEAKER_02: So yeah, exactly.
• 8:02
  SPEAKER_02: That's the thing.
• 8:03
  SPEAKER_02: I bet you like the girl that has a thousand followers is making six figures, and the person who has six figure followers is not making ten dollars.
• 8:10
  SPEAKER_02: Like, and I know that because my friend has um, she's a podcast called The Travel Creator, and all the people coming to her are people who have like 200,000,000 peak followers, and they're like, I've never made money, I've never made money.
• 8:22
  SPEAKER_02: They're viral, but they're not making money.
• 8:24
  SPEAKER_02: So it's like, don't get that shit confused.
• 8:26
  SPEAKER_02: Virality and making money.
• 8:27
  SPEAKER_01: No, it's such a vanity metric.
• 8:28
  SPEAKER_01: And I, it's one of the first things that we tell clients is don't get hung up on how many followers you have.
• 8:35
  SPEAKER_01: Instead, let's focus on creating content that is fun, but that builds a community for you and that starts conversations and that gets people thinking and it actually fosters these relationships rather than oh yeah, I had a rail go viral and now I have 10,000 followers of people that don't even have profile pictures.
• 8:56
  SPEAKER_01: Honestly.
• 8:58
  SPEAKER_02: Yeah, yeah, exactly.
• 8:59
  SPEAKER_02: And so that's why I just want to talk about stories today because that's how I've been making money is on stories.
• 9:05
  SPEAKER_02: And I feel like again, where we're nurturing our audience, where do we where should we naturally go?
• 9:10
  SPEAKER_02: The stories.
• 9:10
  SPEAKER_02: So from your observations, let's start with what are you seeing that's like making stories flop?
• 9:16
  SPEAKER_02: Where it's like then people are tapping, as you said on one of your posts, tapping out instead of tapping in and buying.
• 9:22
  SPEAKER_02: What do you think people doing wrong in their stories?
• 9:24
  SPEAKER_01: I don't think giving any incentive to want to stay.
• 9:26
  SPEAKER_01: Like, are you telling a story or is it like a really bland, okay, here's all the information you need to know, not talking about it, like face to camera, people hearing your voice, not sharing anything.
• 9:38
  SPEAKER_01: It doesn't even have to be funny, but sharing anything relatable or funny or anything that's comment-worthy, right?
• 9:46
  SPEAKER_01: And so I think being relatable is one of the pieces that I have found to be the number one piece that people are applying to my stories and wanting to have conversations is because I'm touching on these pieces that actually matter to other people.
• 9:59
  SPEAKER_01: It's not, hi, this is what my thing is and you should buy it.
• 10:03
  SPEAKER_01: Leave that to your sales page, right?
• 10:06
  SPEAKER_01: I mean, maybe I don't know.
• 10:07
  SPEAKER_01: I'm not a sales page expert, but put that on your sales page, put that somewhere else.
• 10:11
  SPEAKER_01: On your stories, get on, talk about like why do you love the features of your offer?
• 10:15
  SPEAKER_01: What are people saying?
• 10:16
  SPEAKER_01: What kind of support are you receiving?
• 10:18
  SPEAKER_01: Showing actual receipts, I guess, of how people are experiencing working with you and things that are relatable.
• 10:29
  SPEAKER_01: Find finding a common ground point where you can sell, but then actually talk about real life.
• 10:35
  SPEAKER_01: Um, and I think one of the like biggest pieces is trying to think of an example, but I know that like a couple of weeks ago, I posted a photo of this like tray of brownies.
• 10:46
  SPEAKER_01: And I was like, does anybody else just eat brownies straight from the pan with a fork?
• 10:50
  SPEAKER_03: Yeah.
• 10:51
  SPEAKER_01: And then I went into talking about sometimes you just have to go for it and this and that.
• 10:56
  SPEAKER_01: And it was like it was a sales sequence, but it didn't start with the sale, it started with a point of connection for people.
• 11:04
  SPEAKER_02: Oh, I love that.
• 11:05
  SPEAKER_02: And also think about like the people you always go to their stories and why.
• 11:10
  SPEAKER_02: Like, and then think about people who you all you're like, ah, that person's next.
• 11:14
  SPEAKER_02: I'm not, I'm gonna skip them.
• 11:15
  SPEAKER_02: You know, like why are you going?
• 11:16
  SPEAKER_02: So I think for me, I'm actually when I'm looking at someone's stories who I'm going to is more about their life, actually.
• 11:23
  SPEAKER_02: Like my friend Stephew Rubio, she always posts about like her family life and taking care of her brother who is physically disabled.
• 11:29
  SPEAKER_02: And I'm always like, I want to see what's going on.
• 11:31
  SPEAKER_02: How is she balancing business and that, you know?
• 11:32
  SPEAKER_02: And then I'm like, oh, my friend Rachel lives in Chicago and she has such a like fun life with her kid.
• 11:37
  SPEAKER_02: Let me check into that.
• 11:38
  SPEAKER_02: So it's like I'm looking into people's lives.
• 11:41
  SPEAKER_02: I think that's why I'm following people, not always just like for the cool story.
• 11:46
  SPEAKER_02: But that's it, it's their story, it's their story.
• 11:48
  SPEAKER_02: So I think like think about why you're following someone like next time you go through someone's story and you follow the way all the whole way through, think of like why, you know.
• 11:55
  SPEAKER_01: Why did you stay?
• 11:56
  SPEAKER_01: And then what are the pieces that made you want to click to the next one?
• 11:59
  SPEAKER_01: You know, like learning how to storytell on your stories is so huge, right?
• 12:06
  SPEAKER_01: You're not gonna tell the entire story in your first slide, stretched out over three or four.
• 12:11
  SPEAKER_01: I don't know, maybe even five, six, seven.
• 12:14
  SPEAKER_01: Don't make it a whole book, but you know, have people continuously tapping and engaging and and bringing up points of conversation throughout and things that they want to ask questions about to you and start conversations.
• 12:29
  SPEAKER_01: Maybe it's a crazy hot take that you have.
• 12:34
  SPEAKER_01: Maybe it's you wore your shirt inside out all day and you're like, else do this.
• 12:38
  SPEAKER_01: Yeah, things like that, because people will come out of the woodwork to be like, oh my gosh, that's me.
• 12:44
  SPEAKER_01: Like, I related with you about that or whatever.
• 12:47
  SPEAKER_01: I've signed so many clients from personal anecdotes, it's crazy.
• 12:53
  SPEAKER_01: People are like, no, I vibe with you because we both like are obsessed with drinking Dr.
• 12:58
  SPEAKER_01: Pepper, or because this or this, you know what I mean?
• 13:01
  SPEAKER_01: And I'm like, what?
• 13:03
  SPEAKER_02: That's crazy, right?
• 13:05
  SPEAKER_02: Yeah, but like there's just so many, you know, content created strategists out there, and it's like they're just looking for that person they have that connection to.
• 13:11
  SPEAKER_02: Oh, and then and then suddenly that Dr.
• 13:14
  SPEAKER_02: Pepper is the reason they bought from you because they're like, I just needed that little bit of edge, be like, you know what?
• 13:18
  SPEAKER_02: I fuck with JC, I like her.
• 13:19
  SPEAKER_02: We have like the same drink.
• 13:20
  SPEAKER_01: But if it's so robotic on your stories and it's so like, okay, this is my thing, this is how you and there's no like whimsy to it, there's nothing like whimsical about your story or your pose or your business, then like people don't care, honestly, because they can just find a business exactly like you if you're not showing any sort of personality.
• 13:44
  SPEAKER_02: 100%.
• 13:45
  SPEAKER_02: Okay, how many like stories should you have till someone's like that's too many stories?
• 13:49
  SPEAKER_02: Sometimes I open some, and hey, this could be me some days, where you see like how many stories there are, and now you're like, you know what?
• 13:55
  SPEAKER_02: I'm out, I'm not even gonna watch one.
• 13:57
  SPEAKER_01: Yeah, I try to do no more than five or six in a topic, and then I'll go and I'll post about something personal.
• 14:07
  SPEAKER_01: So I'm never selling more than like six slides in a row.
• 14:11
  SPEAKER_01: Okay.
• 14:11
  SPEAKER_01: And then I post something personal.
• 14:13
  SPEAKER_01: Maybe it's me on a walk, maybe it's talking about dinner or a show, and then I can talk a little bit more about selling if I feel necessary for the day.
• 14:21
  SPEAKER_01: But I always try to start like bookend my story days with something personal and then have something personal in the middle.
• 14:28
  SPEAKER_01: Because if they click out as soon as um the sales sequence is over, next time they open up Instagram, they'll probably start again with stories.
• 14:38
  SPEAKER_01: And then my next personal one is there for them to view.
• 14:40
  SPEAKER_02: Oh, that's smart.
• 14:41
  SPEAKER_02: Yeah, that's really smart.
• 14:43
  SPEAKER_02: With um, so let's talk about like call to actions.
• 14:47
  SPEAKER_02: Should you just be like, hey, book a call with me, or should we be moving them to their to the your email list?
• 14:52
  SPEAKER_02: Do you want to like really just do those big actions?
• 14:54
  SPEAKER_02: Like book a call with me, book a session with me, sign up for this membership, or should we be moving them to the middle funnel, which is like listen to this podcast, email newsletter?
• 15:03
  SPEAKER_01: I think that's up to you and how your funnel operates.
• 15:06
  SPEAKER_01: Okay.
• 15:06
  SPEAKER_01: I've booked plenty of clients or like discovery calls through my stories.
• 15:12
  SPEAKER_01: And I've had plenty of people, it kind of just is the action that you want them to do.
• 15:15
  SPEAKER_01: And so if you're promoting your membership on stories, I think you promote it there.
• 15:19
  SPEAKER_01: Now, I think if you are promoting it through trial reels, I would start with maybe your email list and then warm them up that way.
• 15:27
  SPEAKER_01: But your story people are typically already warm, right?
• 15:30
  SPEAKER_01: They're following you, they're seeing your stories.
• 15:32
  SPEAKER_01: They don't need a ton of warm-up unless you feel like they don't know anything about what you're offering.
• 15:39
  SPEAKER_01: So I would just go straight for it.
• 15:40
  SPEAKER_01: If if you're confident in what you have, then go straight for it.
• 15:44
  SPEAKER_01: Have them book the call.
• 15:45
  SPEAKER_01: Now, CTAs, I think a straightforward CTA is always fine.
• 15:51
  SPEAKER_01: You know, book here, click to book call, all of that.
• 15:53
  SPEAKER_01: But I think mixing it up and keeping it fun actually gets people to click on it.
• 15:58
  SPEAKER_01: It's like, I know you want to see what this is, or I know you want to, or come come in here and get it, you know, like things like that that are a little bit cheeky.
• 16:09
  SPEAKER_01: I think people like more than just book a call.
• 16:12
  SPEAKER_02: Sign up here.
• 16:13
  unknown: Yeah.
• 16:13
  SPEAKER_02: Book a call.
• 16:14
  SPEAKER_02: Yeah, it makes sense because it's just like, oh, she's flirty and fun.
• 16:17
  SPEAKER_01: Yeah, they serve a purpose, yes, but I see more clicks when I I say something like not even out of pocket, but just like a little cheeky.
• 16:26
  SPEAKER_01: I see way more clicks than just the book a call CTA.
• 16:30
  SPEAKER_02: Okay.
• 16:30
  SPEAKER_02: And then what if someone's like, um, oh, these are some of the blocks I feel like someone could be saying to themselves while they're listening to this.
• 16:36
  SPEAKER_02: What about the person who's just scared to show up on their stories?
• 16:38
  SPEAKER_02: Because it took me a minute to to show up on my stories.
• 16:42
  SPEAKER_01: Yeah, I think remember that they go away in 24 hours.
• 16:46
  SPEAKER_01: Yeah.
• 16:48
  unknown: Yeah.
• 16:49
  SPEAKER_02: Yeah.
• 16:50
  SPEAKER_02: Cause I posted one today and I was like, damn, I was looking rough.
• 16:53
  SPEAKER_02: But I was like, you know what?
• 16:54
  SPEAKER_02: This is gonna go away soon.
• 16:55
  SPEAKER_02: And people will forget that that's what I look like this morning.
• 16:58
  SPEAKER_01: People aren't watching as much as you think they are, and I think that's the sentiment that you hear a lot with selling is people feel gross when it comes to selling or feel icky or feel kind of weird about posting multiple times about their offer.
• 17:12
  SPEAKER_01: But no one's watching you as hard as you think they are.
• 17:16
  SPEAKER_01: Um, they they will easily skip past that story.
• 17:20
  SPEAKER_01: Maybe they were in line at coffee, they were tapping through watching, they look up, their name was called, they missed that story.
• 17:26
  SPEAKER_01: You know, they viewed it technically, but they didn't actually because they were a little bit distracted.
• 17:31
  SPEAKER_01: Or, you know, you see that all the time, and you can experience it all the time on your phone where you are watching something, but then something happens and you the the stories kind of just keep going and you've not you're not on your phone, whatever.
• 17:43
  SPEAKER_01: So I think, yeah, people aren't watching you as heavily as you think they are.
• 17:46
  SPEAKER_01: And also, it expires in 24 hours.
• 17:48
  SPEAKER_01: So use them as a testing tool, honestly.
• 17:52
  SPEAKER_01: Try out different CTAs, try out different hooks, different things like that to see how they perform on stories, see if you get swipe ups, and then you can take that to your feed or take it to your newsletter or trial reels or you know, whatever else you want to try it with.
• 18:06
  SPEAKER_02: Yeah, I think for my warm-up, I started off like just by posting like fun backgrounds with text, and then I moved to like memes, like just not my face.
• 18:15
  SPEAKER_02: And then I I got bold enough to take a picture and put put text on.
• 18:18
  SPEAKER_02: And then now for the past few months, I've gotten bold enough to talk directly.
• 18:22
  SPEAKER_02: And I feel like you agree with this, but you should always have a written hook on it, like, and then have maybe like one, two, three of what we're I'm actually talking about because not everyone's actually listening.
• 18:32
  SPEAKER_02: Yeah, and then have the fucking captions on.
• 18:33
  SPEAKER_01: I'm like, put the captions, have the captions on.
• 18:37
  SPEAKER_01: So many people are watching these and don't have text on or uh sound on.
• 18:42
  SPEAKER_01: So have the captions, have a hook, or at least the general topic that you're discussing in that story.
• 18:49
  SPEAKER_01: Um, and then have some points of connection where people can get a quick gist about what you're talking about.
• 18:55
  SPEAKER_02: Yeah.
• 18:55
  SPEAKER_02: And then what about for someone who's like, this is just like a content block in general?
• 18:59
  SPEAKER_02: They're like, my life isn't aesthetically pleasing.
• 19:02
  SPEAKER_01: Like, I think if your life isn't aesthetically pleasing or you don't think it is, a high percentage of the time you can find a blank wall or a piece of, you know, something that you can stand in front of and film, and nobody has to see your background, right?
• 19:18
  SPEAKER_01: Sitting in bed, you could be standing in your kitchen, whatever, and it's just a blank wall behind you.
• 19:23
  SPEAKER_01: Um, and people, again, aren't watching as closely as you think they are.
• 19:28
  SPEAKER_01: They, they, I have found people like people like a little bit of chaos.
• 19:36
  SPEAKER_02: Yeah.
• 19:37
  SPEAKER_02: We're kind of out of that phase.
• 19:38
  SPEAKER_02: I think we've been out of that phase of like the the pretty matcha Pilates girl.
• 19:42
  SPEAKER_02: Like everyone, like I people like it if you're doing your dishes while talking.
• 19:45
  SPEAKER_01: Again, it's that relatability piece, right?
• 19:47
  SPEAKER_01: It's like people having somebody comment on that or talk about that, and it it shows you as a real human.
• 19:52
  SPEAKER_01: Because I think a lot of times people get this sense of imposter syndrome and they don't want to work with somebody who feels, at least in my experience, too uppity or too unattainable.
• 20:04
  SPEAKER_01: They want to work with people who are that mirror them, at least a little bit, not a hundred percent, right?
• 20:10
  SPEAKER_01: Because the goal is always to work with somebody who's in a position that you want to be in.
• 20:13
  SPEAKER_01: But if you can't even ever see yourself in that position, why would you hire them?
• 20:18
  SPEAKER_02: That's very true.
• 20:19
  SPEAKER_02: That's very true.
• 20:20
  SPEAKER_02: And then you have a post about how to track what's working between your stories, posts, and DMs.
• 20:25
  SPEAKER_02: If you can walk us through that, talk about how to track it and not just to like track your analytics way.
• 20:30
  SPEAKER_02: Like, how do you know what's working?
• 20:32
  SPEAKER_01: Things to track from your stories.
• 20:34
  SPEAKER_01: I would always track which post has led to a DM or an inquiry.
• 20:40
  SPEAKER_01: Figure out, okay, wasn't that your hook?
• 20:41
  SPEAKER_01: Was it the CTA?
• 20:42
  SPEAKER_01: And try things again and figure out, okay, like what is actually converting people, right?
• 20:48
  SPEAKER_01: You can look at your analytics at how many link taps you had in a story, or on the post, you can see how many external link clicks that like where that person saw your post and then immediately went to your profile and clicked at the link in your bio.
• 21:02
  SPEAKER_01: You can track those numbers and you can see.
• 21:04
  SPEAKER_01: You can't see who clicked, but you can see the amount of people.
• 21:08
  SPEAKER_01: Um, second, which stories are sparking replies and what format are they in?
• 21:13
  SPEAKER_01: Like it's where you're talking to the camera and people are really relating to that.
• 21:17
  SPEAKER_01: Or is it a heavily curated kind of made in Canva style story?
• 21:22
  SPEAKER_01: Or what does it look like?
• 21:24
  SPEAKER_01: And then double down on that, right?
• 21:27
  SPEAKER_01: Try it again, try a different topic.
• 21:28
  SPEAKER_01: Are you getting the same replies?
• 21:30
  SPEAKER_01: Yes, no, and kind of one of those things, you know, the matrix where you're trying to decide something, it says, okay, yes or no.
• 21:37
  SPEAKER_01: And then they both lead to different things.
• 21:39
  SPEAKER_01: And then each one has a question, yes or no?
• 21:42
  SPEAKER_01: And then you kind of build all the way down to your answers.
• 21:44
  SPEAKER_01: That's the same thing.
• 21:46
  SPEAKER_01: That's how I like to think of it here.
• 21:47
  SPEAKER_01: Um, and then the last one, which services are you talking about versus which are the ones that you're actually selling?
• 21:54
  SPEAKER_01: I think we see that a lot where you're selling one type of service a ton and you're making a lot of money from that, but you're like pushing this other service that nobody's booking.
• 22:05
  SPEAKER_01: Stop doing that.
• 22:07
  SPEAKER_02: Well, I think we like create and we create and create, we create, and then we don't actually like sit down and intentionally look like, what's fucking working?
• 22:14
  SPEAKER_02: Where did I got customers this month?
• 22:16
  SPEAKER_02: Where did they come from?
• 22:17
  SPEAKER_02: Like, literally, what were the steps that they went through?
• 22:19
  SPEAKER_02: What's the actual funnel like they went through?
• 22:21
  SPEAKER_02: Like, I think we just keep thinking, create more content, create, go viral.
• 22:25
  SPEAKER_02: And it's like, wait, let's pause.
• 22:26
  SPEAKER_02: Let's pause and look back, like, what's fucking working?
• 22:30
  SPEAKER_01: Actually, look at your numbers because I think you would be surprised.
• 22:33
  SPEAKER_01: And I think look at the conversations you're having.
• 22:35
  SPEAKER_01: Sometimes it's so easy to just have to, you know, you just reply to a DM, you answer it, you kind of like check that box because you had a little red notification instead of like actually.
• 22:47
  SPEAKER_01: Seeing this person replied to this story about this topic.
• 22:52
  SPEAKER_01: Okay, that's data that you can look at and then make decisions on down the road.
• 22:58
  SPEAKER_01: I think this works for people who have 100 followers and people who have 1 million followers.
• 23:03
  SPEAKER_01: I don't know.
• 23:04
  SPEAKER_01: I've never worked with somebody with a million followers, but I worked with somebody upwards of 100,000.
• 23:09
  SPEAKER_01: And I think it works the exact same.
• 23:12
  SPEAKER_02: Yeah, yeah.
• 23:13
  SPEAKER_02: I feel like we have to pause and think about that.
• 23:15
  SPEAKER_02: Like I was even thinking for myself, like, what's actually working?
• 23:17
  SPEAKER_02: I think for me, what works is actually a background with text because I like write really witty, funny little things.
• 23:24
  SPEAKER_01: But I think it's different for everybody, right?
• 23:26
  SPEAKER_01: We're all selling to different audiences here.
• 23:28
  SPEAKER_02: Yeah.
• 23:29
  SPEAKER_01: Yeah.
• 23:30
  SPEAKER_02: I do want to talk about Instagram real quick and the algorithm.
• 23:32
  SPEAKER_02: Like, do you think it's worth even creating reels at this point?
• 23:38
  SPEAKER_02: Like, maybe not to attract new audience, but maybe for your current audience, or what's your opinion?
• 23:44
  SPEAKER_01: I think every piece of content serves a purpose and can connect with people on different levels.
• 23:49
  SPEAKER_01: And I will say across the board, when we're looking at client numbers, we have some clients who their reels outperform every single other type of post.
• 23:58
  SPEAKER_01: We have some clients who their reels are not performing.
• 24:01
  SPEAKER_01: It's their carousels.
• 24:02
  SPEAKER_01: They're going absolutely nuts.
• 24:04
  SPEAKER_01: So I think one having a content strategy and knowing, okay, this works for my audience or what I'm selling, this doesn't, and making that decision because what somebody tells you as a, I don't really like saying like Instagram guru, I don't know.
• 24:21
  SPEAKER_01: You know, those people that are like, this is what you have to do now.
• 24:24
  SPEAKER_01: I don't like following that advice.
• 24:26
  SPEAKER_01: I think some of it's great, like tips and tricks and stuff, but the hardcore advice normally doesn't land, in my opinion.
• 24:35
  unknown: Yeah.
• 24:35
  SPEAKER_02: And again, it's going back and looking at like what's what's actually working.
• 24:38
  SPEAKER_02: What do people actually like about like that you're creating, and then just like doubling down on that.
• 24:43
  SPEAKER_02: And hopefully it's a carousel because that's easier.
• 24:46
  SPEAKER_02: Hopefully it's not a real.
• 24:47
  SPEAKER_02: But it might be.
• 24:48
  SPEAKER_01: And some people now we don't do this for our clients just because we're making reels from some different topics, but I've seen a lot of people take content that they've put out on their stories and repurpose into a reel.
• 25:00
  SPEAKER_01: I think if that's a system that you feel confident in and you're getting replies and conversations, then you should do that.
• 25:09
  SPEAKER_03: Yeah.
• 25:09
  SPEAKER_03: Right.
• 25:09
  SPEAKER_01: You don't like making reels, but you love the yap on your stories, just repurpose it, right?
• 25:14
  SPEAKER_01: Or take it repurpose into a carousel.
• 25:17
  SPEAKER_02: Yeah.
• 25:17
  SPEAKER_02: Um, by the way, speaking of reels, your fucking editing is amazing.
• 25:22
  SPEAKER_02: Like, thank you.
• 25:23
  SPEAKER_01: I do have somebody that edits my content.
• 25:25
  SPEAKER_01: She's on my team, she's an account manager.
• 25:28
  SPEAKER_01: So I do want to be transparent about that, but it's it's so good.
• 25:32
  SPEAKER_01: Thank you.
• 25:33
  SPEAKER_01: I appreciate it.
• 25:34
  SPEAKER_02: It's so good.
• 25:35
  SPEAKER_02: And that is that something y'all do for your clients, like creating the reels and everything for them.
• 25:39
  SPEAKER_01: Absolutely.
• 25:40
  SPEAKER_01: So we have a lot of clients recently in the last handful of months that have come to us and say, like, we want reels that look like yours.
• 25:47
  SPEAKER_01: Can you do that?
• 25:47
  SPEAKER_01: And I say, Yes, absolutely.
• 25:49
  SPEAKER_01: So now they have reels that look like mine.
• 25:52
  SPEAKER_01: Um, and we have some clients who are like, I absolutely love this piece of your content that I've seen.
• 25:58
  SPEAKER_01: Can we emulate that in my content or for my content strategy?
• 26:02
  SPEAKER_01: Yes.
• 26:03
  SPEAKER_01: So I think personally, a lot of my marketing has done well by just what it my content looks like.
• 26:10
  SPEAKER_01: People see that and then want that for themselves.
• 26:13
  SPEAKER_01: I'm sure it's similar for you as a podcast producer.
• 26:16
  SPEAKER_02: Yeah.
• 26:16
  SPEAKER_02: So what are your all your services?
• 26:18
  SPEAKER_02: Do you do get to do like this?
• 26:19
  SPEAKER_02: Do you do stories?
• 26:20
  SPEAKER_02: Like, do you create stories for people too?
• 26:21
  SPEAKER_01: We do.
• 26:22
  SPEAKER_01: Yeah.
• 26:22
  SPEAKER_01: So we're a full service social media agency.
• 26:25
  SPEAKER_01: And so clients can come to us.
• 26:27
  SPEAKER_01: We kind of say we like to fill the gap.
• 26:30
  SPEAKER_01: So we have some clients who they don't want to open Instagram.
• 26:33
  SPEAKER_01: They're like, can you do it all?
• 26:34
  SPEAKER_01: Like, I'll film what you need, but I don't want to post.
• 26:38
  SPEAKER_01: I don't want to do stories.
• 26:39
  SPEAKER_01: I don't want to be in my DMs.
• 26:41
  SPEAKER_01: They only want to focus.
• 26:43
  SPEAKER_01: Yeah.
• 26:43
  SPEAKER_01: They only want to focus on other pieces of their business and like client work.
• 26:48
  SPEAKER_01: So we do that all for them.
• 26:49
  SPEAKER_01: Wow.
• 26:50
  SPEAKER_01: All the posting, the stories.
• 26:53
  SPEAKER_01: We handle their DMs for them.
• 26:55
  SPEAKER_01: We start.
• 26:56
  SPEAKER_01: Yep.
• 26:56
  SPEAKER_01: We start conversations.
• 26:58
  SPEAKER_01: We reply to DMs, all of it for them.
• 27:02
  SPEAKER_01: You do the DMs.
• 27:04
  SPEAKER_01: Yes.
• 27:04
  SPEAKER_01: We do the DMs for them.
• 27:06
  SPEAKER_02: I've never heard that with a social media company.
• 27:08
  SPEAKER_01: Yes.
• 27:09
  SPEAKER_01: So um we call it our lead gen services, and it's where we are actively finding new people to engage with and talk with on your behalf from your account.
• 27:19
  SPEAKER_01: Um, but not in a, hey girl, how long have you been in business?
• 27:23
  SPEAKER_01: Yeah, yeah.
• 27:26
  SPEAKER_01: In a like, oh my gosh, that's freaking dope that you posted that, like, tell me more about that, and like actually starting conversations with people.
• 27:33
  SPEAKER_02: Um, so we do that for a handful of our clients after I want to tell Legion real quick because I have learned a lot on this the past year.
• 27:42
  SPEAKER_02: And what you should just never, never, never do, I think, is just be salesy and like sell too early and just like it kills the relationship.
• 27:50
  SPEAKER_02: My friend just messaged me.
• 27:51
  SPEAKER_02: She was like, I think someone's interested in my coaching program.
• 27:54
  SPEAKER_02: They're talking, they're talking to me, they're liking all my stuff.
• 27:57
  SPEAKER_02: And then 30 minutes later, she was like, She's trying to sell me an MLM.
• 28:00
  SPEAKER_02: And I was like, Well, uh, she could have y'all could have had a beautiful relationship.
• 28:04
  SPEAKER_02: You could have even joined her MLM, but she sold too quickly.
• 28:06
  SPEAKER_02: And that means everything she had done up to that point was salesy and it was like fake.
• 28:12
  SPEAKER_02: And I feel like when when really if in the DMs, and I would love your opinion, as since you do this for your clients, I really feel like it's just purely connecting and waiting, I don't know, waiting for them to ask for the it is, it is, it's waiting longer than you probably want to, right?
• 28:29
  SPEAKER_01: Like, but it's it's letting people, in my opinion, in my experience, it naturally comes up if they want to work with you and if that's something they're interested in.
• 28:39
  SPEAKER_01: I will tell you, I one of my newest clients, um, she signed with us in December.
• 28:44
  SPEAKER_01: I I was curious at how long we'd been having a conversation.
• 28:48
  SPEAKER_01: Two years.
• 28:50
  SPEAKER_01: The first time I DM'd her to generate a lead or whatever you want to call it.
• 28:55
  SPEAKER_01: Two years of me talking.
• 28:58
  SPEAKER_01: Now, we've had conversations that had nothing to do with business, and we had a lot of conversations about business.
• 29:05
  SPEAKER_02: Yeah.
• 29:06
  SPEAKER_01: The time was right.
• 29:07
  SPEAKER_01: She was on my email list and she goes, Okay, I want to work with you now, right now.
• 29:11
  SPEAKER_01: Like, here's my check or whatever.
• 29:14
  SPEAKER_01: Um, and we instantly started working together.
• 29:17
  SPEAKER_01: She paid in full highest package.
• 29:19
  SPEAKER_01: Why?
• 29:21
  SPEAKER_01: Two years though.
• 29:22
  SPEAKER_01: Yeah, right.
• 29:23
  SPEAKER_01: Yeah, yeah.
• 29:24
  SPEAKER_01: Two years.
• 29:25
  SPEAKER_01: Sometimes people don't want to wait, and people have a really high turnover, and that's how they've structured their business.
• 29:31
  SPEAKER_01: My business is structured where we want you to be a long-term client.
• 29:35
  SPEAKER_01: We want to handle your social and grow with you as your brand grows.
• 29:39
  SPEAKER_02: Yeah, yeah.
• 29:40
  SPEAKER_02: Yeah.
• 29:40
  SPEAKER_02: I think with uh don't jump the sale too quickly.
• 29:44
  SPEAKER_02: Because then yeah, if you had done that two years ago, let's say you two weeks in, you were like, Okay, you ready to buy or what?
• 29:49
  SPEAKER_02: And she's like, you know what?
• 29:50
  SPEAKER_02: I don't like this.
• 29:51
  SPEAKER_02: I don't like your energy, you're you're really thirsty.
• 29:54
  SPEAKER_02: And then that's that's the whole relationship's gone.
• 29:56
  SPEAKER_01: I feel like and I think there's ways to start conversations with people about business where you can kind of not weed people out, but like hone in on.
• 30:06
  SPEAKER_01: And so, for example, multiple times a week, I try to post a poll question that kind of just gauges my audience, yeah.
• 30:14
  SPEAKER_01: Right.
• 30:15
  SPEAKER_01: Like, hey, is this something you guys are struggling with, or is this whatever?
• 30:19
  SPEAKER_01: Because you can actually DM them their own poll response so they can like see that that they voted that, obviously.
• 30:28
  SPEAKER_01: But it's like, hey, thanks so much for voting.
• 30:30
  SPEAKER_01: Like, tell me more about this.
• 30:32
  SPEAKER_01: Like, isn't that the worst, or isn't that whatever you know you're all was talking about?
• 30:36
  SPEAKER_01: And that for me, it's truly converted so many clients.
• 30:43
  SPEAKER_02: That makes so much sense.
• 30:44
  SPEAKER_02: Cause it's like you asked a question, they got to involve themselves.
• 30:48
  SPEAKER_02: And then I like how you said, like, you didn't start off with, like, hey, tell me about this.
• 30:52
  SPEAKER_02: You're like, isn't this the worst?
• 30:53
  SPEAKER_02: And then they can be like, Yes, and then you can like start that conversation from there as instead of kind of going immediately to that salesy mode of like let people talk, right?
• 31:03
  SPEAKER_01: Like they will tell you what they're struggling with, or they will tell you what they need help, you know, all of that.
• 31:09
  SPEAKER_01: Just let people talk.
• 31:11
  SPEAKER_01: I think when it's oh like open-ended, you get so much further than is this something you struggle with?
• 31:18
  SPEAKER_01: Yeah, yeah, yeah, yeah.
• 31:21
  SPEAKER_02: Or else people are starting to realize, like, oh, she's about to sell me something, but like just again, I feel like the whole thing I'm getting from all this is just like be relatable and relate with others.
• 31:30
  SPEAKER_02: And that means like posting the pan of the brownies, doing the polls and in your DMs, don't be a sleaze ball.
• 31:38
  SPEAKER_02: Dot, dot, dot.
• 31:39
  SPEAKER_02: Like, and I've been a sleaze ball, so I'm yelling, I'm I'm not yelling at y'all only.
• 31:43
  SPEAKER_02: Like, I've been because I just didn't know, like, I didn't know, like, oh my god, DM like Legion is just simply like having fun in the DMs.
• 31:50
  SPEAKER_02: You don't have to be so salesy, like, and that's a time and a place, right?
• 31:54
  SPEAKER_01: Like, you were in a launch and and you are launching something very hyper-specific, you have your data of who's interested, who's okay, go for the sale, sure.
• 32:05
  SPEAKER_01: Like, hey, I've seen you do XYZ on my account.
• 32:09
  SPEAKER_01: I think you'd be a great candidate.
• 32:11
  SPEAKER_01: Wanted to send this to you, whatever.
• 32:13
  SPEAKER_01: I think that point of sale is fine.
• 32:15
  SPEAKER_01: But like when it's you follow them and then you immediately say, Oh, I think you're perfect for this offer.
• 32:22
  SPEAKER_01: Like, stop, stop.
• 32:25
  SPEAKER_01: You know what I mean?
• 32:26
  SPEAKER_01: Like your$5,000 retainer offer.
• 32:29
  SPEAKER_01: I don't, and maybe maybe I'm doing something wrong, but I don't think that that's to be sold in a first DM, honestly.
• 32:37
  SPEAKER_02: No, well, and also my friend Rachel said that there's I think you need 27 touch points before someone buys, and I think it's even higher now, like 54 or something.
• 32:46
  SPEAKER_01: So, like, don't don't don't bite the bullet too quick because they're they're gonna need to see how it took two years for me to sign that one client, right?
• 32:55
  SPEAKER_01: Yeah, a story once a week, that's a year already.
• 32:59
  SPEAKER_02: Yeah, I dude, stories is crazy though, because I feel like I've I've been converting so quickly off stories.
• 33:04
  SPEAKER_02: Like, I posted something today in my community, and some girl who I know was very, very warm posted on threads and said, I think I want to join this girl's my community, I think I want to join your girl media's community.
• 33:14
  SPEAKER_02: And I was like, wait, that was from the story I posted.
• 33:16
  SPEAKER_02: She got she got so much action from the story that she posted on threads about me.
• 33:21
  SPEAKER_02: She didn't buy yet.
• 33:22
  SPEAKER_02: She didn't buy yet.
• 33:23
  SPEAKER_02: But I was like, Wait, that was so easy.
• 33:26
  SPEAKER_02: Like it's yeah, it's it's a conversation starter, and Ian, like starter uh stories are just so interactive.
• 33:33
  SPEAKER_01: Yeah, and if she's putting it on threads, obviously she she's doing a little bit of a vibe check, right?
• 33:37
  SPEAKER_01: She wants people to respond and be like, Oh no, I love Marie, she's literally the best XYZ.
• 33:42
  SPEAKER_01: So now tomorrow post a story of reviews that you've gotten.
• 33:48
  SPEAKER_02: Okay, yeah, see how that goes, right?
• 33:51
  SPEAKER_02: Okay, that that's the okay.
• 33:53
  SPEAKER_02: I didn't even see that's what I didn't even think that's why she did it, but you're so right.
• 33:56
  SPEAKER_02: She's like, I'm thinking about joining this.
• 33:58
  SPEAKER_01: Yeah, and she could not be, right?
• 33:59
  SPEAKER_01: She could just be somebody who threads every single thought, and I think that's fine, but she could also be doing it for some sort of validation of I need to know, like, is she the real deal?
• 34:11
  SPEAKER_01: Or like, tell me, you know what I mean?
• 34:12
  SPEAKER_01: And so hopefully, knowingly, people said, Oh no, Marie's the best.
• 34:17
  SPEAKER_01: Like, you have to join this membership, so great, whatever.
• 34:21
  SPEAKER_01: I think you should take those, screenshot them, put them on your story tomorrow.
• 34:24
  SPEAKER_02: Hey, okay.
• 34:26
  SPEAKER_02: That's a good, that's a good, that's good.
• 34:28
  SPEAKER_02: Um, okay.
• 34:30
  SPEAKER_02: And then before we go into cocktail hour, is there any like client story or testimony you want to share with everyone where it's like uh we're the shit?
• 34:38
  SPEAKER_01: Yeah, we had a bookkeeping client over the summer, and and there's it's a little bit twofold.
• 34:43
  SPEAKER_01: We had a client come to us over the summer, start working with us about a year ago, and in July, she messaged and said, Hey, I just want to let you guys know I booked five discovery calls this week in my notoriously slowest month of the year.
• 34:58
  SPEAKER_01: Wow, nobody's hiring a bookkeeper in July.
• 35:02
  SPEAKER_01: People weren't hiring her.
• 35:04
  SPEAKER_01: Um, and then to that extent, so then in July, she increased her package with us to add lead gen.
• 35:09
  SPEAKER_02: Wow.
• 35:10
  SPEAKER_01: She told us in our her monthly meeting last week she signed seven clients.
• 35:16
  SPEAKER_01: Shit.
• 35:17
  SPEAKER_02: Let's go.
• 35:19
  SPEAKER_02: That's amazing.
• 35:21
  SPEAKER_02: Thank you.
• 35:21
  SPEAKER_02: And again, I just don't know that many people, I don't know any social media agency that does lead gen too.
• 35:28
  SPEAKER_02: Like really, yeah.
• 35:29
  SPEAKER_01: It's it's something that we're excited to offer.
• 35:32
  SPEAKER_01: I don't I don't probably talk about it maybe as much as I should because I think it does get a bad rap and it does require a little bit of conversation and nuance behind it of like trust that I'm not going to cold pitch anyone.
• 35:48
  SPEAKER_01: Yeah, yeah.
• 35:49
  SPEAKER_01: Right.
• 35:51
  SPEAKER_02: I also um I don't want to lightly touch Pinterest.
• 35:54
  SPEAKER_02: You're adding that as a service, right?
• 35:55
  SPEAKER_02: You said you're training your team.
• 35:56
  SPEAKER_01: We're adding it as a service.
• 35:58
  SPEAKER_01: I purchased a Pinterest course, and my team is going through for each of them.
• 36:03
  SPEAKER_01: And so they're in the middle of it.
• 36:05
  SPEAKER_01: We're really excited.
• 36:06
  SPEAKER_01: And we've already done a little bit of a beta launch, but we're gonna open up a full beta as soon as everyone's done with the course.
• 36:13
  SPEAKER_01: And it's something that we would love for not only our current clients to add to their package, but new clients that are interested in Pinterest and marketing their offer, whether it's their podcast or their blog or um any other service that they have to offer, maybe a download, you know, freebies you could put on Pinterest, all sorts of stuff like that.
• 36:33
  SPEAKER_02: Yeah, I mean I wanted to want my like my clients listen to this podcast and I want them to really hear that like Pinterest is seriously so good for podcasting, especially like I have two clients that are in the travel space, and I feel like three three clients travel space.
• 36:46
  SPEAKER_02: I feel like they would do so well on Pinterest.
• 36:49
  SPEAKER_01: Like absolutely travel is such a hot topic on Pinterest.
• 36:52
  SPEAKER_01: Yes, that's the first place you're going, right?
• 36:54
  SPEAKER_01: To get inspo for your trip, outfit inspo, all of the things that people want to hear from travel people on Pinterest.
• 37:04
  SPEAKER_02: And most of my clients, no, sorry, most of these listeners are coaches.
• 37:07
  SPEAKER_02: Do you think coaches have a space on Pinterest to be using?
• 37:10
  SPEAKER_01: Yes.
• 37:11
  SPEAKER_01: If you have freebies, if you have trainings, if you have YouTube videos, okay, things like that to offer value, I think there is a place.
• 37:20
  SPEAKER_01: I think if the only thing you have is your$5,000 a month coaching program, it it might be a little bit more difficult to sign clients immediately from Pinterest.
• 37:31
  SPEAKER_01: But I do think you could get people on your email list if you're adding value there, and then get them in the funnel that way.
• 37:37
  SPEAKER_02: Okay.
• 37:38
  SPEAKER_02: Okay, cool.
• 37:39
  SPEAKER_02: Let's shout you out, shout out where everyone can follow you, find you, work with you, and then we'll go into cocktail hour, which is my favorite part.
• 37:45
  SPEAKER_01: Yes.
• 37:45
  SPEAKER_01: Okay.
• 37:46
  SPEAKER_01: You can find me at Instagram at Happy Girl Marketing Co.
• 37:49
  SPEAKER_01: and on threads at happy girlmarketing co.
• 37:52
  SPEAKER_01: And then we're also, I am launching my first workshop, a happy girl's guide to story selling.
• 37:57
  SPEAKER_01: It'll be on April 22nd.
• 38:00
  SPEAKER_01: And the wait list is currently open right now.
• 38:02
  SPEAKER_01: Anybody on the wait list that attends the workshop will also receive seven days of implementation help from me.
• 38:09
  SPEAKER_01: So one-on-one chat where we can ideate, implement, and then finalize a framework that you feel comfortable with for story selling.
• 38:17
  SPEAKER_02: Wow, that's so good.
• 38:18
  SPEAKER_02: That's so good.
• 38:19
  SPEAKER_02: Also, this is April, what'd you say?
• 38:22
  SPEAKER_02: What's the date?
• 38:22
  SPEAKER_02: April 22nd.
• 38:24
  SPEAKER_02: April 22nd, 2026, in case someone's listening in the future.
• 38:28
  SPEAKER_02: I just always like to say that the year.
• 38:29
  SPEAKER_02: So people aren't like, wait, what the fuck?
• 38:31
  SPEAKER_02: Where is it?
• 38:31
  SPEAKER_02: Um yeah, this is like current, like if you're listening to this live, like you can absolutely go.
• 38:36
  SPEAKER_02: Um, and yay, let's get into cocktail hour.
• 38:39
  SPEAKER_02: Which is my favorite.
• 38:40
  SPEAKER_02: I always like, I'm like, let's just get to cocktail hour.
• 38:42
  SPEAKER_02: I love it.
• 38:42
  SPEAKER_02: Um and if you have to go, because I know you all are busy business owners, like, you have to go, it's okay.
• 38:48
  SPEAKER_02: Um get back to work.
• 38:49
  SPEAKER_02: Put it to your favorite cocktail hour.
• 38:51
  SPEAKER_02: Let's go into it.
• 38:52
  SPEAKER_02: I have a um, I think what my first question for you should be Ooh, okay, what's your non-negotiable in your week as a CEO?
• 38:59
  SPEAKER_01: Spending time talking about what I have to offer.
• 39:02
  SPEAKER_01: And this is so salesy, and I hate that there's not another word for it, but genuinely building the pipeline, right?
• 39:11
  SPEAKER_01: Because if I lose a client tomorrow, I need to have people that I can replace that client with, right?
• 39:18
  SPEAKER_01: To be able to re-sign.
• 39:19
  SPEAKER_01: I have people's paychecks depending on the sales that I'm doing.
• 39:23
  SPEAKER_01: So every week it is a point for me to talk about what I have to offer, whatever that might mean, whether it's my weekly newsletter, on stories, in feed, on a podcast, whatever, I'm doing something to talk about my offer.
• 39:36
  SPEAKER_02: It's so different.
• 39:37
  SPEAKER_02: Yeah, yeah, because you have a team.
• 39:39
  SPEAKER_02: So it's like, I think it's like one of the biggest like things I've been scared to like hire because I'm like, oh, like I that's a responsibility or whatever.
• 39:47
  SPEAKER_02: But I'm I'm having a VA the first time, and he's his name's Glenn, and he's so hot.
• 39:52
  SPEAKER_02: Glenn, if you're listening to this, you're literally so hot.
• 39:55
  SPEAKER_02: Well, you know it.
• 39:56
  SPEAKER_02: It's like it's like picture on his website, it's like just bare chest out.
• 39:59
  SPEAKER_02: I'm like, this is who I want to hire.
• 40:01
  SPEAKER_02: Like, so Glen.
• 40:03
  SPEAKER_02: Um, but you have like a team team, and it's like it is a different responsibility.
• 40:08
  SPEAKER_02: Cause yeah, it's kind of like, oh shit, your rent is my rent, which is yeah, yeah.
• 40:14
  SPEAKER_01: It is.
• 40:15
  SPEAKER_01: You know, I first started the team with contractors, okay, and contractors, it was an easy equation, you know, there's work to be done, you do the work, I pay you for the work.
• 40:26
  SPEAKER_01: Client pays me, I pay you, we're done, right?
• 40:29
  SPEAKER_01: Such a simple equation, it looks a little different with employees.
• 40:33
  SPEAKER_01: Oh, you have an employee.
• 40:34
  SPEAKER_01: You have employees.
• 40:35
  SPEAKER_01: I do, I do.
• 40:36
  SPEAKER_01: I have two W-2 employees and then two contractors.
• 40:40
  SPEAKER_01: Wow.
• 40:41
  SPEAKER_01: So for the two that are employees, if we lose the clients, they still need a paycheck.
• 40:49
  SPEAKER_01: They still get their salaried paycheck.
• 40:51
  SPEAKER_01: For me, it is.
• 40:53
  SPEAKER_01: I have to show up and I have to sell and I have to do what I say I'm going to do because other people's livelihood is depending on me.
• 41:01
  SPEAKER_01: And not in a like, I try not to like keep myself awake at night thinking about that because I know my numbers and I know that I'm secure.
• 41:09
  SPEAKER_01: But it is it is something to consider that that I think about regularly.
• 41:15
  SPEAKER_02: Yeah, yeah.
• 41:16
  SPEAKER_02: But then it's also like, damn, you have a team to help you.
• 41:19
  SPEAKER_02: You have a team to help you, a really good team.
• 41:22
  SPEAKER_01: They're really good.
• 41:22
  SPEAKER_01: And I actually I don't do any of the day-to-day client work anymore.
• 41:26
  SPEAKER_01: Wow.
• 41:27
  SPEAKER_01: Strictly strategy and then CEO level work.
• 41:32
  SPEAKER_02: That's wow, that's amazing.
• 41:35
  SPEAKER_02: That's like that's fucking goals for like me, and I'm sure some people listening.
• 41:39
  SPEAKER_02: That's such that's major goals.
• 41:41
  SPEAKER_02: Um, my next question for you is what's the hardest decision you've had to make this past year?
• 41:45
  SPEAKER_02: And how'd you make it?
• 41:47
  SPEAKER_01: Business wise, one of the hardest decisions that we had to make was deciding the pricing that we wanted to move forward with.
• 41:56
  SPEAKER_03: Yeah.
• 41:56
  SPEAKER_01: Um, I want to be accessible to people, and I always have been.
• 42:01
  SPEAKER_01: I have not been the type of person who wants to charge an arm and a leg and be really exclusive.
• 42:08
  SPEAKER_01: That's just my personal preference.
• 42:10
  SPEAKER_01: Um, I've wanted to work with anybody who needed social media help.
• 42:14
  SPEAKER_01: I wanted to be able to provide that.
• 42:15
  SPEAKER_01: And we did have to have some conversations internally with a pricing structure that allows me to pay myself, my employees, save while still serving the business owners that I want to serve.
• 42:27
  SPEAKER_02: Yeah, I feel like everyone's all all chasing exclusivity and high ticket, but like, what about like yeah, like no one talks about like the accessibility of like, no, what if we want to serve the little guy too?
• 42:37
  SPEAKER_02: You know, and how do we but how do we do that like after crunching numbers, you know?
• 42:42
  SPEAKER_01: Yeah, and and that's a piece where I take a smaller paycheck than maybe I should, or maybe I'd like to.
• 42:50
  SPEAKER_01: But it's so that in a few years, if and when we decide to have kids, I can take a bigger paycheck, or I can step back, or I can do these other things because I put in the work in the beginning and and more than just hours, right?
• 43:05
  SPEAKER_01: I put in the work to pay myself just a little bit less, still paying myself.
• 43:09
  SPEAKER_01: I know that people are very big on that, still paying myself, but I'm not taking a six-figure salary.
• 43:17
  SPEAKER_01: Could I?
• 43:18
  SPEAKER_01: Yeah, but I'm not doing that.
• 43:21
  SPEAKER_01: So, yeah, yeah.
• 43:22
  SPEAKER_02: And it's also like, I think they forget like your business is for you in your life only.
• 43:26
  SPEAKER_02: And I feel like we need to like cut the noise of, and I I I fall into it all the time of just like, no, like success means making 50k months, or or you know, whatever these crazy things are.
• 43:38
  SPEAKER_02: It's like, no, actually, like look at your life and see what it would success look like for you.
• 43:41
  SPEAKER_02: And if it only means making like 8k a month, like that's fine.
• 43:46
  SPEAKER_02: No one's saying you have to push further, harder.
• 43:48
  SPEAKER_01: That's so huge.
• 43:50
  SPEAKER_01: I love that you said that because I said this in a coaching call.
• 43:54
  SPEAKER_01: I was coaching another social media manager where we were talking about success.
• 43:58
  SPEAKER_01: And I said, don't look at my version of success or anyone else's.
• 44:03
  SPEAKER_01: Sit down and talk with your partner, and you guys decide what that looks like for your life.
• 44:10
  SPEAKER_02: Yeah.
• 44:10
  SPEAKER_01: And I think it changes, and that's okay.
• 44:12
  SPEAKER_01: Yeah.
• 44:14
  SPEAKER_01: So right now, my version of success is getting to build my business so that I can stay home when we decide to have kids, or I can not work 40 hours or whatever, right?
• 44:25
  SPEAKER_01: My version of success looks a lot different than somebody else's.
• 44:28
  SPEAKER_01: And it doesn't always have to be financial either.
• 44:31
  SPEAKER_01: Yeah, yeah.
• 44:32
  SPEAKER_02: That's so that's so true.
• 44:33
  SPEAKER_02: I've like we're all so caught up in it.
• 44:35
  SPEAKER_02: It's all like one big, like, dick, big dick contest, you know, of like, how much money can you make?
• 44:40
  SPEAKER_02: And like, how much can you brag?
• 44:41
  SPEAKER_02: How much money money you can make?
• 44:42
  SPEAKER_02: And it's like, okay, but yeah, how much money can you keep?
• 44:47
  SPEAKER_02: Honestly, God, we need to have to talk about that more.
• 44:50
  SPEAKER_01: Like, I had that conversation with that same coaching client.
• 44:53
  SPEAKER_01: And she's like, this is my goal.
• 44:55
  SPEAKER_01: I want to make, I think she said 8K, I think was her goal.
• 45:00
  SPEAKER_01: I said, okay, well, how much of that are you gonna keep?
• 45:03
  SPEAKER_01: Like, focus on that number, honestly, because if you make 8K, but then 50% of it's gone, okay.
• 45:10
  SPEAKER_01: You only made four.
• 45:11
  SPEAKER_01: How about you focus on making 5k and keeping 90% of it?
• 45:15
  SPEAKER_01: Yeah.
• 45:16
  SPEAKER_01: You literally have to save money at the end of the day, right?
• 45:20
  SPEAKER_02: Less work.
• 45:23
  SPEAKER_02: I know.
• 45:23
  SPEAKER_02: And I like how you said that it can change because like right now I'm moving to California.
• 45:27
  SPEAKER_02: So I personally want to be making 18K months, but I feel like once I if I don't, I won't live there forever.
• 45:33
  SPEAKER_02: But once I let's say I move to like, I don't fucking know, Thailand, because I love Thailand.
• 45:37
  SPEAKER_02: Yeah, hell, I'll be fine making 4K and I could like strip the business all the way back.
• 45:41
  SPEAKER_02: Like I feel like it I like how you said it could uh it depends, yeah, it can change.
• 45:46
  SPEAKER_02: It doesn't have to always be like you're this, you're this person forever in your business and you need to maintain that all the time.
• 45:52
  SPEAKER_02: Yeah.
• 45:53
  SPEAKER_01: And there's no it obviously it cannot be tied to your worth.
• 46:00
  SPEAKER_01: And I think people say that a lot, but internally people feel it.
• 46:04
  SPEAKER_01: Like, oh, so-and-so's making 10k a month, like they're better than me.
• 46:07
  SPEAKER_01: That's not true.
• 46:08
  SPEAKER_01: You know, your value is not tied to the amount of money that you're bringing in at all because again, you have no idea how much money they're keeping, you have no idea what they have going on behind the scenes.
• 46:19
  SPEAKER_01: They can be making 10k, but they have a social media manager, a podcast manager, an OBM, a bookkeeper, and they're actually not making any money, they're in debt every single month, right?
• 46:30
  SPEAKER_01: Like you have no idea what somebody else is going through, no matter what they're saying on threads, honestly.
• 46:36
  SPEAKER_02: Oh my god.
• 46:37
  SPEAKER_02: As I as I just bragged about how much money I made this month on threads today.
• 46:41
  SPEAKER_02: Well, I was just gonna say and feeling at myself 100k a month.
• 46:46
  SPEAKER_02: I could do that.
• 46:48
  SPEAKER_02: But it was like really proud.
• 46:50
  SPEAKER_02: Sorry, I just like I'm really, really this was a goal I've been trying to hit for a year.
• 46:53
  SPEAKER_02: And I like if if you've first time listening to this podcast, any listeners, like I locked myself in lockdown for a year.
• 47:00
  SPEAKER_02: Like, I did not do anything but gym and business for a year because I was like, I'm gonna make six fucking figures because I gotta get my ass back to California.
• 47:07
  SPEAKER_02: So for me, bragging about that on threads, it's like making that 8k is a big fucking deal, like mentally for me.
• 47:17
  SPEAKER_02: So I just want to like preface that's why I shouted that from the rooftops, not just to strike my ego.
• 47:22
  SPEAKER_01: When I want to ask, and you can cut this out, this is your thread said 100k a month.
• 47:28
  SPEAKER_02: I totally, yeah, I think that was wrong.
• 47:31
  SPEAKER_02: I think I said that wrong because everyone's like, Jesus Christ.
• 47:35
  SPEAKER_02: I was like, Yeah, 8k.
• 47:36
  SPEAKER_02: And they're like, 100k.
• 47:38
  SPEAKER_02: That's what you said.
• 47:39
  SPEAKER_02: You know what?
• 47:39
  SPEAKER_02: And I was like, let the fuckers think on threads that I made that money.
• 47:43
  SPEAKER_02: But I'm telling people that I know, like on my Instagram, I'm thinking of probably to take that off.
• 47:48
  SPEAKER_02: And then my cocktails and clothes, my community, I was like, hey guys, this is what I meant.
• 47:51
  SPEAKER_02: But on threads, I was like, fuck it, let them think that.
• 47:54
  SPEAKER_01: No, I was like, Marie better be flying me out to record this podcast.
• 47:59
  SPEAKER_02: Fly me out.
• 48:00
  SPEAKER_02: I I'm not good with my words, but yeah, I think I said that wrong.
• 48:03
  SPEAKER_02: So if you saw that on threads, I really what I really meant was I'm if I make 8K,$8,000 and$33.
• 48:09
  SPEAKER_02: Yes.
• 48:09
  SPEAKER_02: $8,000,$833.
• 48:11
  SPEAKER_02: And if I continue to make that, then I'll have to have a hundred K year.
• 48:14
  SPEAKER_02: That's what I was thinking.
• 48:15
  SPEAKER_02: How do I say that in a sentence?
• 48:16
  SPEAKER_02: How do I say that in three words?
• 48:17
  SPEAKER_02: I don't know.
• 48:18
  SPEAKER_02: So I said six figure month because I'm like, it's technically a six-figure year.
• 48:22
  unknown: Yeah.
• 48:24
  SPEAKER_02: That's not what I said.
• 48:27
  SPEAKER_01: It makes sense though, what you're saying now.
• 48:29
  SPEAKER_00: Now Jesus Christ from a podcasting business.
• 48:34
  SPEAKER_00: Like I was like, holy moly.
• 48:39
  SPEAKER_00: Marie better fly me out.
• 48:41
  SPEAKER_02: Like guys, no, I'm excited about$8,000.
• 48:46
  SPEAKER_00: Huge.
• 48:46
  SPEAKER_02: No, it's huge.
• 48:47
  SPEAKER_02: I think it's huge because I've been stuck in a$5k month for three years.
• 48:51
  SPEAKER_02: So like I was like, whoa, we're moving, we're we're moving it up, we're moving it up, we're past that like that threshold.
• 48:58
  SPEAKER_02: That's what I yeah.
• 48:59
  SPEAKER_02: That's the only time I'm only gonna say I bragged about that, but now I'm like, now this is problematic that I bragged about my money.
• 49:03
  SPEAKER_02: So maybe no more bragging about it on threads.
• 49:06
  SPEAKER_01: Double down next month, be like, I made$200,000.
• 49:11
  SPEAKER_02: I'm just lying at this point.
• 49:12
  SPEAKER_02: I'm gonna just lie.
• 49:13
  SPEAKER_02: Everyone does.
• 49:14
  SPEAKER_02: I'm not denoting that, but no, but no, but like people are lying.
• 49:18
  SPEAKER_02: It's like, okay, yeah, but how much are your expenses?
• 49:21
  SPEAKER_02: How much are your expenses?
• 49:22
  SPEAKER_01: And um yeah, so I value transparency so much, honestly.
• 49:28
  SPEAKER_01: Just being able to say this is how much money I made, this is how much I spent, I think huge.
• 49:34
  SPEAKER_02: Yeah, I think that's what we should all be doing.
• 49:37
  SPEAKER_02: That in your next starts post the minute if you think about posting that, also post your expenses every month.
• 49:41
  SPEAKER_01: Yeah, like if you're gonna say I made a 10K month, tell us how much you spent.
• 49:46
  SPEAKER_02: Yeah, because I feel like, yeah, like let's all come back to earth a little bit and like let's all get out of each other's asses and think about what success to you.
• 49:52
  SPEAKER_02: Um, because it's probably it's just gonna be really different.
• 49:55
  SPEAKER_02: And like you're gonna end up being miserable in your business because you're chasing.
• 49:58
  SPEAKER_02: I just like in the game, comparison is always the root of all the issues.
• 50:02
  SPEAKER_01: It is, and priorities are different, right?
• 50:05
  SPEAKER_01: Like, uh, like I started my business in a podunk town of literally 11,000 people.
• 50:12
  SPEAKER_01: My rent was eight hundred dollars.
• 50:13
  SPEAKER_01: Wow.
• 50:15
  SPEAKER_01: Like my version of success to live in that town looks so much different from somebody running a business in New York City.
• 50:21
  SPEAKER_01: Oh fuck.
• 50:23
  unknown: Right.
• 50:24
  SPEAKER_01: Like they have to make 10k a month, probably.
• 50:29
  SPEAKER_01: If I would have made$10,000 a month rich, I would have bought the whole town.
• 50:34
  SPEAKER_01: Richest person in town.
• 50:38
  SPEAKER_02: You could buy the piggly wiggly and the dollar general, literally, literally, right?
• 50:44
  SPEAKER_01: And so like priorities are different, parts of the country are different.
• 50:49
  SPEAKER_01: It you can't compare if you live in a small town and like you're making ten thousand dollars versus somebody who lives in New York City, who has a family and kids, and it just looks different, yeah, yeah.
• 51:02
  SPEAKER_02: And so that's why I'm like, that's why my number's so high versus me and my friend.
• 51:04
  SPEAKER_02: We were like, she was like, I'm scared to tell you how much money I need to make.
• 51:07
  SPEAKER_02: And she was like, I gotta make$13,000 a month.
• 51:10
  SPEAKER_02: I was like, bitch.
• 51:11
  SPEAKER_02: I was like, for my goals, I have to make$18,000.
• 51:13
  SPEAKER_02: I was like, I wish I had that goal, but for just because like our goals are different.
• 51:17
  SPEAKER_02: She doesn't have she's not choose choosing to live in the most expensive state in the country, but but it's fucking worth it because I lived in California when I was the brokest in my life and I made it work, and like it's just the best place.
• 51:28
  SPEAKER_02: And I think it's all it's the tax, it's it's a massive tax to live there.
• 51:32
  SPEAKER_02: But like not just like tax and taxes, but like just everything's fucking expensive.
• 51:37
  SPEAKER_00: Everything, yeah, it's worth it.
• 51:38
  SPEAKER_02: Um, well, my last question to end is what's your current life motto right now?
• 51:44
  SPEAKER_01: Choose joy.
• 51:47
  SPEAKER_01: Yeah.
• 51:48
  SPEAKER_01: I had that on a bumper sticker um before I even had a car.
• 51:52
  SPEAKER_01: And I put it in my binder at school.
• 51:54
  SPEAKER_01: Like, you know how it has like the film.
• 51:57
  SPEAKER_01: I put it in my binder.
• 51:59
  SPEAKER_01: Um, and I I just genuinely feel like I'm an optimist and finding the positive and and the joyful pieces and everything.
• 52:08
  SPEAKER_01: So I live by that choosing joy.
• 52:11
  SPEAKER_02: I love that motto for that.
• 52:13
  SPEAKER_02: JC said, choose joy because I feel like sometimes in our businesses we get so wrapped up and like money and like hitting these goals and blah, blah, blah, blah.
• 52:21
  SPEAKER_02: And it's like we have to remember to choose joy.
• 52:24
  SPEAKER_02: Like, we have to remember to have fun in our businesses, have fun in our content, and just like let loose a little bit.
• 52:28
  SPEAKER_02: I feel like sometimes we get way too heavy in our masculine.
• 52:31
  SPEAKER_02: And like, let's be more feminine in our business and just have some fun.
• 52:35
  SPEAKER_02: Remember to choose joy because otherwise you might as well go back to that corporate job for real.
• 52:39
  SPEAKER_02: Because I know you're working harder on your business and spending more time on your business than you ever did at that corporate job.
• 52:45
  SPEAKER_02: So if you're not having fun and if you're not choosing joy, you might as well go back to that job you hated in the first place, you know?
• 52:51
  SPEAKER_02: Just catch yourself.
• 52:52
  SPEAKER_02: Catch yourself when you're stressing, catching yourself when you're overly focused about the algorithm or being aesthetically perfect on Instagram.
• 52:58
  SPEAKER_02: Just catch yourself.
• 52:59
  SPEAKER_02: Be like, you know what?
• 53:00
  SPEAKER_02: I'm gonna think about JC and choose joy.
• 53:02
  SPEAKER_02: So thank you, JC, for that.
• 53:03
  SPEAKER_02: I really love that motto.
• 53:05
  SPEAKER_02: And yeah, y'all need to follow her on at Happy Girl Marketing because she's a fucking vibe.
• 53:09
  SPEAKER_02: And watch how she does her stories.
• 53:11
  SPEAKER_02: Like, we did a whole episode on this, but like actually go watch how she does her stories and rinse and repeat because that's the real strategy, is visually seeing it.
• 53:19
  SPEAKER_02: So yeah, go follow JC at Happy Girl Marketing.
• 53:21
  SPEAKER_02: She's such a vibe, so I feel like you should follow her in general.
• 53:23
  SPEAKER_02: Her content's great.
• 53:25
  SPEAKER_02: So if you don't know, I have a community called Cocktails and Clothes, and it's for female founders just like you, stuck at scaling and they want to scale to the next step, but they want community and they want to be around VIP experts and they just want to be scaling together, but it feels like cocktail hour.
• 53:39
  SPEAKER_02: So, anyways, I want to shout out a couple of the members' wins for this week.
• 53:43
  SPEAKER_02: So, one of our members, Janice, she said, My win for the week is that I showed up to an event here and it's been a while since I've done that.
• 53:50
  SPEAKER_02: So I feel like I've won.
• 53:51
  SPEAKER_02: And I feel like that's when we talk about wins, I feel like sometimes we're all like, ask me these like big, big things we need to announce.
• 53:57
  SPEAKER_02: And I feel like, well, I always say in my community, like share your wins big or little, because like showing up when you don't feel like it, or like let's say you've gotten off track in your business and something, that's a fucking win.
• 54:07
  SPEAKER_02: Like, if you can show up and just get the ball rolling again, that's a fucking win.
• 54:11
  SPEAKER_02: So I'm super, super proud of Janice.
• 54:13
  SPEAKER_02: Okay, Alexandra, she actually has her own um community called Cosmic Content Club.
• 54:18
  SPEAKER_02: That's so good.
• 54:19
  SPEAKER_02: She just got invited to be a guest speaker inside her dream creators course.
• 54:23
  SPEAKER_02: Like, what the fuck?
• 54:25
  SPEAKER_02: Let's go, Alexandra.
• 54:26
  SPEAKER_02: Let's go.
• 54:27
  SPEAKER_02: That's gonna be game changing for her business.
• 54:29
  SPEAKER_02: Okay, I actually want to do a massive shout-out for my friend Andrea.
• 54:32
  SPEAKER_02: If you're listening, Andrea, I love you.
• 54:33
  SPEAKER_02: I'm so proud of you, and I want to do an individual shout-out for you.
• 54:37
  SPEAKER_02: She has been stuck at like 3K months.
• 54:39
  SPEAKER_02: Okay, I say stuck.
• 54:40
  SPEAKER_02: She was her first year in business.
• 54:41
  SPEAKER_02: Let's be real.
• 54:42
  SPEAKER_02: She was doing 3K months in her business consistently, and she was just getting like hitting walls, hitting walls, hitting walls.
• 54:49
  SPEAKER_02: This past month, she hit a 10K month.
• 54:53
  SPEAKER_02: Like what?
• 54:54
  SPEAKER_02: She skipped over the 5, 6, 7, and 8k.
• 54:56
  SPEAKER_02: She was like, I'm gonna make 10.
• 54:57
  SPEAKER_02: So she jumped from 3 to 10k months.
• 55:00
  SPEAKER_02: And she has a uh web design business.
• 55:03
  SPEAKER_02: So like that's I feel like that's always a bit trickier.
• 55:05
  SPEAKER_02: She doesn't always have retainer clients, and she jumped to 10k months.
• 55:09
  SPEAKER_02: So, like, let that be proof for you guys.
• 55:11
  SPEAKER_02: Like, if you're feeling stuck, you can pull in Andrea and triple your income the next month.
• 55:15
  SPEAKER_02: Like, I'm so fucking proud of you, Andrea, if you're listening to this.
• 55:18
  SPEAKER_02: Like, she's worked her ass off for two years on her business.
• 55:22
  SPEAKER_02: Oh, I guess yeah, she's had her business for two years, but still, I've seen her grind, like grind, and I'm so fucking proud of you.
• 55:30
  SPEAKER_02: Let Andrea be the proof that like we can triple our income overnight.
• 55:33
  SPEAKER_02: So just a couple wins from the community.
• 55:35
  SPEAKER_02: Um, I love all the women in there.
• 55:36
  SPEAKER_02: And if you want to ever come and try it out, because I'm a big fan of trying out communities before you join, because you want to see if this is your crew, you know?
• 55:44
  SPEAKER_02: We do host a 14-day free week trial, and then after that, it is$150 a month.
• 55:50
  SPEAKER_02: And that's literally less than a target haul to get to be around VIP experts, be around these women and scale together and get up to 10 events a month networking with these women and scaling your business.
• 56:00
  SPEAKER_02: So if you're like, I want to go be around this vibe and I want to try this out, we do a two week free trial for you to come try it out and see if this is the right room for you.
• 56:07
  SPEAKER_02: So, anyways, thank you guys for listening.
• 56:09
  SPEAKER_02: Go jump on your stories, take action, and remember to have fun in your content.
• 56:14
  SPEAKER_02: And as always, don't forget you're a bad bitch.
• 56:16
  SPEAKER_02: And I will see you next time.