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How to Choose Between an Ebook, Template, Calculator, or Tool
The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k
Her ebook was good. Her buyers kept asking for a spreadsheet. This episode is about the decision June got wrong before she wrote a single page — and how to get it right before you build anything.
Sloane frames the governing principle in one line: choose the format from the buyer's job, not from your material. At the moment a product becomes valuable, the buyer is doing one of four jobs — learning, making, deciding, or repeating a chore — and each job has a natural…
The skinny
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