Latest / Fire Footwear: Sneakers Talk (with Matt Frates)

Air Max 1: A Risk Worth Taking
In 1987, Nike found themselves falling back to the mean and it needed to take a risk. In comes Tinker Hatfield and his architecture background. Taking inspiration from a Parisian building, he created a shoe that would be influential in the culture, and a consistent staple of Nike's line.
---
New episodes released weekly.
---
Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers
Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates
---
Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/
Follow Matt Frates on TikTok…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.