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MatchRX presents: Understanding DSCSA and the Road to 2026 | TWIRx · Pharmacy Podcast Network

• 0:02
  Speaker 1: Running a pharmacy means juggling a lot, patient care, inventory,
• 0:06
  Speaker 1: and now compliance. That's where match our x comes in.
• 0:09
  Speaker 1: Match ourx is the online marketplace where independent pharmacies buy
• 0:13
  Speaker 1: and sell their overstocks safely, quickly, and affordably.
• 0:16
  Speaker 2: You can also.
• 0:17
  Speaker 1: Shop from eleven plus trusted secondary wholesalers, all in one place.
• 0:22
  Speaker 1: We're here to make pharmacy ownership easier, connecting you to savings,
• 0:26
  Speaker 1: trusted partners, and simple tools that help you stay compliant
• 0:29
  Speaker 1: with confidence. Match our x where pharmacy meets trust, compliance
• 0:33
  Speaker 1: and opportunity. Visit matchrox dot com to learn more. That's
• 0:39
  Speaker 1: matchrx dot com.
• 0:51
  Speaker 3: You are listening to the global network of podcasters dedicated
• 0:55
  Speaker 3: to the pharmacy profession.
• 0:56
  Speaker 1: Welcome to the Pharmacy Podcast Network.
• 1:11
  Speaker 4: Johnny Kello, CEO of matt r X, will be joining
• 1:16
  Speaker 4: us today. I can't wait to you for you, for
• 1:19
  Speaker 4: the listeners to hear the passion in this man's voice
• 1:22
  Speaker 4: for building systems that help our independent community pharmacies thrive.
• 1:28
  Speaker 4: And you're going to be interested in understanding what that
• 1:30
  Speaker 4: platform does. But we're going to be digging into DSCSA
• 1:34
  Speaker 4: and the importance of that compliance and what that means
• 1:37
  Speaker 4: to you as a pharmacy and pharmacist. We're talking with
• 1:41
  Speaker 4: Jordan Nordy, doctor Nordon Tottue Twister, doctor Jordan Nordy, fharm
• 1:48
  Speaker 4: D and she has an MBA. She's an entrepreneur, she's
• 1:52
  Speaker 4: gone places, she's so young, she's crazy energetic and has
• 1:57
  Speaker 4: so much clinical forward thinking. I can't wait for you
• 2:01
  Speaker 4: to hear this interview. And then doctor Meyra Ahmad, she
• 2:06
  Speaker 4: is the founder and CEO of Mochi Health. That's a
• 2:09
  Speaker 4: big deal.
• 2:10
  Speaker 3: We're gonna do.
• 2:11
  Speaker 4: Twerks news, but we'll be right back. Hy Todd gury here,
• 2:36
  Speaker 4: founder of the Pharmacy podcast Network here on Tworks Tworks, Tworks,
• 2:42
  Speaker 4: tworks and the works, Tworks.
• 2:44
  Speaker 3: In the works.
• 2:45
  Speaker 4: And it's November twenty first, twenty twenty five. I hope
• 2:49
  Speaker 4: you've had a tremendously good week. I hope you're gearing
• 2:52
  Speaker 4: up for Thanksgiving. Time to wind down, spend time with
• 2:56
  Speaker 4: your family, and eat lots of meats.
• 2:59
  Speaker 3: At least that's what I'm gonna eat, lots of meat.
• 3:01
  Speaker 3: So I'm gonna keto ish.
• 3:03
  Speaker 4: I don't know if that's even a thing, but kind
• 3:05
  Speaker 4: of keto diet where low carbs is as low as
• 3:10
  Speaker 4: I can get them, and I'm gonna do it until
• 3:13
  Speaker 4: the new year and see what happens. Been doing it
• 3:15
  Speaker 4: a while and guess what, it's working. And I'm paying
• 3:19
  Speaker 4: attention to other nutrition just to let you know it's
• 3:22
  Speaker 4: not That's where the keto light comes in because I'm
• 3:25
  Speaker 4: eating some of these vegetables they got carbs in them.
• 3:28
  Speaker 3: Didn't realize that.
• 3:29
  Speaker 4: This week in Pharmacy, we're gonna be talking about understanding
• 3:34
  Speaker 4: the DSCSA and what that means to the road towards
• 3:39
  Speaker 4: twenty twenty six and what that means the chain pharmacies
• 3:42
  Speaker 4: right now, which is just this week in pharmacy that
• 3:46
  Speaker 4: has hit.
• 3:48
  Speaker 3: But we are going to do some Twarks news. Everybody
• 3:55
  Speaker 3: loves the torkz news. I know, thank you so settled
• 4:00
  Speaker 3: out all right, well Twerk's news.
• 4:04
  Speaker 4: I am excited about what's going on in our industry.
• 4:09
  Speaker 4: But there are still things happening obviously in our country
• 4:14
  Speaker 4: that is disheartening and uh and.
• 4:19
  Speaker 3: Hopeful and a bunch of things going on.
• 4:22
  Speaker 4: But just today they announced that Truth Truth Fruth say
• 4:27
  Speaker 4: that fast Truth Truth Fruit Fruth Pharmacy out it is
• 4:34
  Speaker 4: being acquired by Walgreens, and you know, the to me
• 4:40
  Speaker 4: as someone who likes to see our privately independent pharmacies
• 4:43
  Speaker 4: thrive and grow as much as possible to support communities.
• 4:50
  Speaker 4: If someone had to acquire them at this stage of
• 4:52
  Speaker 4: the game, I'm glad it was Walgreens, and we've had
• 4:56
  Speaker 4: some Walgreens pharmacists work with us on on much of
• 5:01
  Speaker 4: what's happening in the entire market of pharmacy. Shout out
• 5:04
  Speaker 4: to Jane Shane Garretson, Shane Jerreminsky, who is heading up
• 5:10
  Speaker 4: unionizing so many pharmacy sectors and regions throughout the country,
• 5:16
  Speaker 4: And I was just wanting to be more support of
• 5:23
  Speaker 4: people like Shane, and we've worked well together over the years.
• 5:26
  Speaker 4: But I'm glad that that Fruth. The number one thing
• 5:31
  Speaker 4: that I'm glad about this is that we are keeping
• 5:34
  Speaker 4: pharmacy open just in general, and that people have access
• 5:38
  Speaker 4: to a pharmacy. In some places you cannot get to
• 5:42
  Speaker 4: a physician for miles and miles if you can even
• 5:45
  Speaker 4: get in because of scheduling. Point Pleasant West Virginia is
• 5:50
  Speaker 4: out there, and Fruth is a healthcare giant and provider
• 5:54
  Speaker 4: out there, and I'm glad that they're being acquired by
• 5:59
  Speaker 4: Walgreens to keep them going.
• 6:02
  Speaker 2: Hey.
• 6:02
  Speaker 4: Next up in Twerk Twark's News, the University of North
• 6:09
  Speaker 4: Carolina School of Pharmacy Postgraduate one year program marks a
• 6:15
  Speaker 4: twenty five year celebration. This is crazy amazing And by
• 6:18
  Speaker 4: the way, that's why I said Shane Garretson in the
• 6:22
  Speaker 4: beginning of the show, because I was thinking of my friend,
• 6:25
  Speaker 4: doctor Shane Garrettson, who works who has been on the
• 6:27
  Speaker 4: Pharmacy podcast for years back, and he's gotten busy, got married,
• 6:31
  Speaker 4: had a baby, like life's coming down.
• 6:34
  Speaker 3: But it's so fun to watch.
• 6:37
  Speaker 4: Watch these P two's and P threes and now I'm
• 6:40
  Speaker 4: seeing them they're practicing pharmacy. Some of them are have
• 6:44
  Speaker 4: been in the network, some of them have podcasted back
• 6:47
  Speaker 4: when they were just students, and now to see them growing,
• 6:49
  Speaker 4: that's pretty cool. But shout out to Shane and a
• 6:52
  Speaker 4: shout out to this community based pharmacy residency program marking
• 6:56
  Speaker 4: its twenty fifth year and how this is absolutely huge.
• 7:03
  Speaker 4: You have to think of the impact of what this
• 7:06
  Speaker 4: means for public health, especially at this stage. We just
• 7:08
  Speaker 4: got done saying about the issues around pharmacy deserts and
• 7:13
  Speaker 4: how they've trained one hundred and sixty three residents now
• 7:17
  Speaker 4: who serve in community pharmacies across North Carolina, with ninety
• 7:21
  Speaker 4: five percent of those Americans living within five miles of
• 7:25
  Speaker 4: a pharmacy. The program emphasizes the critical role of community
• 7:29
  Speaker 4: pharmacists in rural and undeserved areas. And that news came
• 7:34
  Speaker 4: out of Chapel Hill University of North Carolina, Chapel Hill's
• 7:39
  Speaker 4: blog or news section. I don't know if ninety five
• 7:43
  Speaker 4: percent of Americans are living within a five mile radius
• 7:46
  Speaker 4: of a pharmacy anymore.
• 7:48
  Speaker 3: I don't know.
• 7:49
  Speaker 4: I would like to see some updated data on that,
• 7:52
  Speaker 4: because I think since the closing of rite AID, I
• 7:56
  Speaker 4: think we have seen some major issues with health access,
• 8:01
  Speaker 4: healthcare access, and in pharmacy access. Next up in Twerks News,
• 8:08
  Speaker 4: we get this from the Nerd those Nerdy Girls, and
• 8:11
  Speaker 4: the title is from Civil Rights Hubs to Pharmacy Deserts,
• 8:16
  Speaker 4: What pharmacy closures mean and how you can take action.
• 8:21
  Speaker 4: This is by Mackenzie or known as Kenzie, Isaac and
• 8:25
  Speaker 4: daffen Berry Hill Pharmacist, Badass Pharmacist. I tell you what,
• 8:32
  Speaker 4: this plays right into our story. This plays right into
• 8:36
  Speaker 4: what we talk about a lot here on Twerks. And
• 8:41
  Speaker 4: you know there's an opportunity and I love the commentary
• 8:45
  Speaker 4: from those nerdy girls. They're drawing attention to the growing
• 8:48
  Speaker 4: crisis of pharmacy deserts, areas lacking access to pharmacies, links
• 8:54
  Speaker 4: closures of independent and chain pharmacies nearly one in three
• 8:57
  Speaker 4: since twenty ten, within equalities and care for rural black
• 9:04
  Speaker 4: Latino majority neighborhoods. The piece calls for PBM reform, policy action,
• 9:09
  Speaker 4: and community engagement to preserve pharmacy access from those Nerdygirls
• 9:16
  Speaker 4: dot org. Once again, those Nerdy Girls dot org. Wonderful piece.
• 9:20
  Speaker 4: Thanks for writing it. And this just is a shout
• 9:23
  Speaker 4: out to you as a pharmacist. I don't care what
• 9:26
  Speaker 4: sector you're in. Pay attention in your community where you
• 9:32
  Speaker 4: see services need needed most in those rural areas, in
• 9:38
  Speaker 4: areas that you know that right right aid has closed down,
• 9:42
  Speaker 4: In areas where your independent community pharmacy has closed down.
• 9:45
  Speaker 4: Get and you're part of the you're listening right now.
• 9:52
  Speaker 3: Are You are part of the solution. So reach out.
• 9:55
  Speaker 4: If you know that there's an area of your community
• 9:57
  Speaker 4: that is suffering with lack of pharmacy access, please reach
• 10:02
  Speaker 4: out to your state representative, the one that's assigned to
• 10:05
  Speaker 4: your district, tell them that story, send them these pieces.
• 10:09
  Speaker 4: I'm going to have all of this news in our
• 10:11
  Speaker 4: show notes. You can send them all three of these.
• 10:14
  Speaker 4: Every single today's twerks plays into that same thing. We
• 10:18
  Speaker 4: have Fruit Pharmacy being acquired by Walgreens. Thank goodness that
• 10:23
  Speaker 4: someone at least picked that up. But it shows what's
• 10:26
  Speaker 4: happening in insurance reform and PBM reform and what wave
• 10:31
  Speaker 4: it has had in decimating access to pharmacy care. Then
• 10:36
  Speaker 4: we have our UNC Eschelmann School of Pharmacy, their postgraduate
• 10:42
  Speaker 4: one year program, twenty five years doing it, one hundred
• 10:45
  Speaker 4: and sixty three residents who now are tied into serving
• 10:48
  Speaker 4: community pharmacies across North Carolina.
• 10:51
  Speaker 3: That's big.
• 10:52
  Speaker 4: And then shut out again to nerdy girls and just
• 10:54
  Speaker 4: talking about pharmacy deserts and how that's linked to minorities
• 11:01
  Speaker 4: in majority area and neighborhoods where they just don't have
• 11:05
  Speaker 4: access to healthcare. Now, what the heck would you do
• 11:08
  Speaker 4: if you couldn't get taylan all or a baby aspurn
• 11:13
  Speaker 4: or some kind of pain cream or just access to
• 11:16
  Speaker 4: your prescriptions.
• 11:17
  Speaker 3: And just makes me feel.
• 11:18
  Speaker 4: Crazy, But all right, we have a lot going on today.
• 11:23
  Speaker 4: This is gonna be a great show. I'm excited for
• 11:25
  Speaker 4: you to hear this. Johnny Kello's coming in. We're gonna
• 11:29
  Speaker 4: be talking with Alissa Bernstein. Doctor Bernstein is a rock
• 11:33
  Speaker 4: star pharmacist. She was with the FDA, she was with
• 11:37
  Speaker 4: the APHA. This she's a hero to me. This woman
• 11:42
  Speaker 4: is dynamic. She's coming on to talk to you about
• 11:45
  Speaker 4: the DSCSA with Johnny, with Matt X. It's gonna be great.
• 11:49
  Speaker 4: And then we're gonna be talking to doctor Jordan Nordy
• 11:53
  Speaker 4: Farm d mba forward thinker, entrepreneur. You're not gonna want
• 11:58
  Speaker 4: to miss this episode and this opportunity to learn more
• 12:00
  Speaker 4: about Jordan. And then a shout out to doctor Meyra Ahmad,
• 12:05
  Speaker 4: founder of Mochi Health and what this means for innovating telehealth.
• 12:11
  Speaker 4: She's been doing it for since twenty twenty two. She's
• 12:13
  Speaker 4: working with physicians, dietitians, pharmacist, behavioral health. This is an
• 12:18
  Speaker 4: exciting model. I'm excited to share with this, share all
• 12:22
  Speaker 4: of this with you onks, twerks and the works. Here's
• 12:27
  Speaker 4: what we're going to do. We do want to talk
• 12:30
  Speaker 4: to you about the pharmacy fifty. The pharmacy fifty is
• 12:33
  Speaker 4: happening right now. If you're listening, please go to Pharmacy
• 12:37
  Speaker 4: fifty dot us. That's Pharmacy fifty dot us. And if
• 12:42
  Speaker 4: that doesn't work because there have been DNS issues with
• 12:47
  Speaker 4: our landing page, then in the show notes here there's
• 12:50
  Speaker 4: going to be the voting link so that you can
• 12:54
  Speaker 4: vote for your Pharmacy fifty and what Pharmacy fifty does.
• 12:57
  Speaker 4: This awards the fifty most influence people in pharmacy. This
• 13:02
  Speaker 4: is our fourth year of the awards, and the first
• 13:07
  Speaker 4: was covering twenty twenty one and twenty twenty two or
• 13:10
  Speaker 4: twenty twenty two and twenty three. I'm losing track, but
• 13:13
  Speaker 4: we are focused on showing admiration and raising up people
• 13:20
  Speaker 4: by their peers who have been voted into this prestigious awards.
• 13:24
  Speaker 4: This will be our fourth alumni. These people that we've
• 13:29
  Speaker 4: had in the last three years are just shaking up
• 13:32
  Speaker 4: our industry. Some of the people that are part of
• 13:36
  Speaker 4: the transformation of our entire profession have been listed on
• 13:40
  Speaker 4: this awards because it's coming from you, It's coming from
• 13:43
  Speaker 4: the profession. You're the ones that are voting for these people.
• 13:46
  Speaker 4: You want to show them that they mean something and want,
• 13:49
  Speaker 4: I want new names. I want you to bring in
• 13:51
  Speaker 4: people that you know that are working in community, or
• 13:54
  Speaker 4: they're working with your seniors, or they're working in diabetes,
• 13:58
  Speaker 4: they're working in technology, have something to share about AI,
• 14:02
  Speaker 4: something that's making a major impact. Pharmacists are moving healthcare forward.
• 14:08
  Speaker 4: That's what this whole platform is all about, is moving
• 14:11
  Speaker 4: you forward, amplifying you. This Week in Pharmacy Today's Today's
• 14:16
  Speaker 4: This Week in Pharmacy is dedicated to our Pharmacy fifty
• 14:21
  Speaker 4: award winners over the years. A shout out to all
• 14:24
  Speaker 4: of you. You're not going to want to miss all
• 14:27
  Speaker 4: of this and more coming up.
• 14:29
  Speaker 5: On workks Works and the Works.
• 14:34
  Speaker 3: But before that, a little message from our sponsor.
• 14:37
  Speaker 6: Please, as frontline healthcare providers, pharmacists like you understand the
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  Speaker 6: connect with them on LinkedIn.
• 15:34
  Speaker 4: Hey, welcome to one of my favorite parts of twerques.
• 15:38
  Speaker 4: This Week in Pharmacy is our feature interview, and we
• 15:42
  Speaker 4: always want to pick out people who are I don't
• 15:46
  Speaker 4: necessarily want to say veterans. It's certainly not from an
• 15:49
  Speaker 4: age perspective. It's more of an experience.
• 15:51
  Speaker 2: But I.
• 15:54
  Speaker 4: Don't understand the shifting mysteries of DSCSA, and I always
• 16:01
  Speaker 4: look to our network, and my network is I'm so blessed.
• 16:04
  Speaker 4: I have so many people on our network and I
• 16:06
  Speaker 4: can literally go to LinkedIn and put in a keyword
• 16:10
  Speaker 4: and find one of you out there who I'm connected
• 16:12
  Speaker 4: with to dive into different subjects. And on this Week
• 16:16
  Speaker 4: in Pharmacy, we are going to be concentrating on the DSCSA,
• 16:21
  Speaker 4: and that is understanding it, Understanding DSCSA and the road
• 16:26
  Speaker 4: in twenty twenty six and navigating this with me is
• 16:31
  Speaker 4: my featured guest. I'm so excited to welcome Johnny Kello.
• 16:34
  Speaker 4: He's the CEO of Matchrax, an old friend of mine.
• 16:37
  Speaker 4: I keep saying old and veteran. Johnny, does that make
• 16:40
  Speaker 4: you fold if I say veteran or old?
• 16:42
  Speaker 2: Uh?
• 16:43
  Speaker 5: I'm both right now after being twenty years in this
• 16:45
  Speaker 5: business and knowing you for almost that long. But i
• 16:50
  Speaker 5: appreciate you having us on the show, and I'm looking
• 16:52
  Speaker 5: forward to today's discussion.
• 16:54
  Speaker 3: Me as well.
• 16:55
  Speaker 4: Another one of my friends and somebody I look up
• 16:58
  Speaker 4: to and giving us some guidance and a Pharmacy fifty
• 17:02
  Speaker 4: Most Influential Award winner, doctor Elisa Bernstein of our ex Solutions.
• 17:08
  Speaker 3: I'm so excited to have you back.
• 17:10
  Speaker 7: Thank you, thank you, And let me just say, I'm
• 17:13
  Speaker 7: very impressed you keep repeating DSCSA correctly, which is the
• 17:18
  Speaker 7: you've got this. So I'm excited to talk to you
• 17:21
  Speaker 7: about this.
• 17:22
  Speaker 4: Yeah, it rolls off the tongue, but let me tell
• 17:25
  Speaker 4: you that in pharmacoe genomics and Hyperlithidenian art, words like
• 17:30
  Speaker 4: there's still the nabs that I cannot say, there's like
• 17:33
  Speaker 4: six medications out there that's like ends in nab and
• 17:38
  Speaker 4: I cannot say them to save my life. So please
• 17:41
  Speaker 4: don't get into any of the nabs of doctor Bernstein.
• 17:44
  Speaker 7: I will not because I can't either.
• 17:48
  Speaker 4: All Right, we are jumping into this and we're we're
• 17:51
  Speaker 4: pretty excited because the DSSA, the Drug Supply Chain Security Act,
• 17:57
  Speaker 4: it has changed over the last three or four years,
• 18:00
  Speaker 4: over and over again, different different dates and different compliance
• 18:05
  Speaker 4: and things are changing and they're adding things to it.
• 18:08
  Speaker 4: So once again, it's so exciting to have you both
• 18:10
  Speaker 4: here to really help pharmacists to understand DSCSA, where we're
• 18:14
  Speaker 4: at and why it matters. And then we're going to
• 18:16
  Speaker 4: clarify twenty twenty six enforcement of the timeline as well
• 18:20
  Speaker 4: as key milestones and provide practical steps for our independent
• 18:24
  Speaker 4: pharmacy owners and pharmacy businesses to prepare. And how are
• 18:30
  Speaker 4: we going to highlight and collaborate between different platforms and
• 18:33
  Speaker 4: how mature Rex kind of brings.
• 18:35
  Speaker 3: That all together.
• 18:36
  Speaker 4: So I'm going to kick this off right out to you.
• 18:39
  Speaker 4: Over to you, Johnny, and just in case I don't
• 18:43
  Speaker 4: see how this is the case, but just in case
• 18:45
  Speaker 4: our listener hasn't heard of Matu Rex, would you tell
• 18:49
  Speaker 4: us a little bit about mat Rex and the position,
• 18:53
  Speaker 4: and then we have lots of questions.
• 18:55
  Speaker 5: Sure, well, let's start with the genesis of Matrox. My partner,
• 19:00
  Speaker 5: who is a gentleman named Gabe Zawaita, is a pharmacist.
• 19:04
  Speaker 5: His parents are both pharmacists, and all I want to say,
• 19:08
  Speaker 5: five of his siblings are pharmacists as well, along with
• 19:12
  Speaker 5: two of his boys are in pharmacy school. So it's
• 19:15
  Speaker 5: obviously a family of pharmacy. And Gabe came to me
• 19:19
  Speaker 5: with the idea of the challenge of independent pharmacies with overstock.
• 19:24
  Speaker 5: This was back in about two thousand and eight, and
• 19:27
  Speaker 5: over a year and a half to two year period,
• 19:30
  Speaker 5: we put together a great team to formatch our accent.
• 19:34
  Speaker 5: We started with three pharmacies. Now we're at around about
• 19:39
  Speaker 5: seven thousand plus pharmacies across thirty five states. And we
• 19:43
  Speaker 5: had the good fortune early during the which was the
• 19:48
  Speaker 5: DQSA if you remember, if everybody remembers that acronym of
• 19:53
  Speaker 5: being introduced to the FDA and the table or rather
• 19:57
  Speaker 5: the roundtable discussions that we were having, and we had
• 20:01
  Speaker 5: an opportunity to meet Alisa, who was heading that whole
• 20:04
  Speaker 5: process up and she kind of looked at us with
• 20:07
  Speaker 5: a little bit of skepticism at first, but we kind
• 20:09
  Speaker 5: of walked through what we were doing, the safeguards that
• 20:13
  Speaker 5: we were putting into place, and as you know, continue
• 20:17
  Speaker 5: to put into place, and we'll talk about some of
• 20:18
  Speaker 5: those later, but I think we got you know, the
• 20:22
  Speaker 5: FDA comfortable with what the challenge was for independent pharmacies
• 20:27
  Speaker 5: and how they could help allowing products to be you know,
• 20:31
  Speaker 5: transferred from one to the other with as much transparency
• 20:36
  Speaker 5: as needed to make it a safe environment for patients.
• 20:40
  Speaker 4: That's a great way to start because this does lead
• 20:43
  Speaker 4: me to Lisa, and that is, you know, you've been
• 20:46
  Speaker 4: in pharmacy for some time to really dig down into
• 20:49
  Speaker 4: what matters the grassroots of actually running operations, and then
• 20:53
  Speaker 4: you tied your experiences into several organizations including the APHA
• 20:58
  Speaker 4: to really bring it full circle. And now with your
• 21:02
  Speaker 4: leadership in compliancy and guidance, give us a little overview
• 21:08
  Speaker 4: of what you've been doing and how you're tied into
• 21:14
  Speaker 4: demystifying the DSCSA.
• 21:18
  Speaker 7: Yeah. No, it's so you know, I'm a pharmacist, I'm
• 21:21
  Speaker 7: a lawyer. My entire career, I've been combining the pharmacy
• 21:24
  Speaker 7: and law and when I was at FDA for my
• 21:28
  Speaker 7: thirty one years. It was all about regulatory compliance, enforcement
• 21:32
  Speaker 7: and policy, and supply chain was always you know, making
• 21:37
  Speaker 7: sure that the drugs that patients get at the pharmacy
• 21:41
  Speaker 7: are genuine, accurate, not you not in legitimate, and not
• 21:46
  Speaker 7: Counterfeit has always been something that is an area that
• 21:50
  Speaker 7: I've been focusing on throughout my entire career. So now
• 21:55
  Speaker 7: what I'm doing not only is focusing on helping further
• 22:01
  Speaker 7: secure our supply chain, but I'm doing and working on
• 22:04
  Speaker 7: a whole bunch of other issues related to pharmacy and
• 22:08
  Speaker 7: drug regulations. Just actually, i'd like to say that I
• 22:11
  Speaker 7: have a patient safety hat on, and my goal is
• 22:15
  Speaker 7: to make sure that patients are getting safe and high.
• 22:18
  Speaker 3: Quality products excellent.
• 22:20
  Speaker 7: So instead of this headphone thing that I know that
• 22:23
  Speaker 7: the listeners can't see, but it's a nice little patient
• 22:27
  Speaker 7: safety hat.
• 22:29
  Speaker 3: You look official.
• 22:30
  Speaker 4: You look like a station on a radio show as
• 22:34
  Speaker 4: we aspire to be twerques on Sirius XNIM or something
• 22:38
  Speaker 4: like that.
• 22:39
  Speaker 3: All right, so we are going to dive into this.
• 22:43
  Speaker 4: And you know, when I think of my friends and
• 22:47
  Speaker 4: people that I've served and tours of pharmacies, I mean
• 22:52
  Speaker 4: it's complex, it's it's juggling a lot, it's patient care,
• 22:55
  Speaker 4: inventory compliance that drills down to the whole meaning of
• 23:00
  Speaker 4: what it means to be a pharm assist, and that's
• 23:03
  Speaker 4: keeping people safe. That ties right into what we're going
• 23:06
  Speaker 4: to be talking about today. So, Johnny, before we bring
• 23:09
  Speaker 4: our guests into this, I want to understand from your perspective,
• 23:14
  Speaker 4: why is DSCSA such a big deal right now?
• 23:18
  Speaker 5: Well, I mean it's been a big deal for oh
• 23:21
  Speaker 5: since twenty thirteen. If if one goes back to that,
• 23:24
  Speaker 5: and finally, you know, after many hands being kicked down
• 23:30
  Speaker 5: the road, it's finally being implemented in the right way.
• 23:33
  Speaker 2: It's been vetted i think at.
• 23:35
  Speaker 5: Every level from manufacturer to wholesaler, and now finally reaching
• 23:40
  Speaker 5: the pharmacy level, which I think is probably the most
• 23:42
  Speaker 5: important one, as that's the last you know, handoff before
• 23:47
  Speaker 5: the patient receives the product. And so implementing this component
• 23:53
  Speaker 5: of the DSCSA before twenty twenty six November twenty six
• 23:58
  Speaker 5: is I think again the most credit. And so we've
• 24:01
  Speaker 5: been getting ahead of this for I mean, I can't
• 24:04
  Speaker 5: tell you how many years we've been working towards this
• 24:09
  Speaker 5: point in time. And so why is it Morton, It's
• 24:13
  Speaker 5: it's the answer is obvious. It's for patient safety and
• 24:16
  Speaker 5: then creating the transparency and the goal of what DQSA
• 24:21
  Speaker 5: and now DSCSA is all about is you know, having
• 24:24
  Speaker 5: the confidence that what you're receiving at the end of
• 24:27
  Speaker 5: the day is what you're expected to is what was
• 24:30
  Speaker 5: prescribed to you.
• 24:33
  Speaker 3: This is why you have chosen.
• 24:36
  Speaker 4: I can't think of a better person to be wing
• 24:39
  Speaker 4: manning right now us in this discussion, someone who has,
• 24:43
  Speaker 4: just like doctor Bernstein said, over thirty years with the
• 24:47
  Speaker 4: US Food and Drug Administration FDA and how that body
• 24:52
  Speaker 4: in our federal government really looked out for safety. So
• 24:55
  Speaker 4: it's safety on top of safety on top of safety.
• 24:59
  Speaker 4: And with that, I just want to ask doctor Bernstein
• 25:02
  Speaker 4: just start by kind of explaining in simple terms DSCSA
• 25:07
  Speaker 4: and what are we trying to achieve at this point.
• 25:11
  Speaker 7: Yeah, so let me just start by saying, so what
• 25:13
  Speaker 7: is DSCSA Drug Supply Chain Security Act. But DSSA does
• 25:19
  Speaker 7: roll off the tongue a little bit easier. So it's
• 25:22
  Speaker 7: intended to bring more transparency and accountability into our nation's
• 25:27
  Speaker 7: drug supply. Quite simply, it's knowing who is participating in
• 25:33
  Speaker 7: the drug transactions and supply in our supply chain and
• 25:36
  Speaker 7: what's in our supply chain, so only authorized trading partners
• 25:41
  Speaker 7: can be involved. The product is actually specific products. There's
• 25:45
  Speaker 7: a license plate on each and what I each package,
• 25:49
  Speaker 7: and what I like to say is is actually it's
• 25:52
  Speaker 7: keeping the good stuff in and the bad stuff out,
• 25:55
  Speaker 7: So knowing what's good and being able to keep that
• 25:58
  Speaker 7: bad stuff out. And just what DSCSA does is it
• 26:04
  Speaker 7: modernizes a law that was passed in nineteen ninety seven
• 26:10
  Speaker 7: that never worked. It was a paper pedigree law. Paper
• 26:13
  Speaker 7: pedigrees were easily forged and counterfeits got into the supply chain.
• 26:18
  Speaker 7: So in twenty thirteen when DSCSA passed, it created an
• 26:23
  Speaker 7: electronic interoperable system so that you can really benefit from
• 26:29
  Speaker 7: how technology was available then and where technology would be
• 26:33
  Speaker 7: available now.
• 26:36
  Speaker 4: That's a really good way to kick us off into
• 26:38
  Speaker 4: this because when I go to our national conferences and
• 26:42
  Speaker 4: I'm talking with pharmacy owners, I asked them where they
• 26:45
  Speaker 4: are with it in you know, seventy five percent of
• 26:48
  Speaker 4: them are like, hey, I looked to my compliance officer
• 26:51
  Speaker 4: or my compliance you know team, or an outsourced organization.
• 26:57
  Speaker 4: So why was full and forced extended to November twenty seventh.
• 27:03
  Speaker 4: I think it's twenty twenty six, and what should pharmacies
• 27:06
  Speaker 4: be doing right now?
• 27:09
  Speaker 7: Yeah, so as designed, as I said, it's like it
• 27:13
  Speaker 7: was a ten year law passed in twenty thirteen and
• 27:17
  Speaker 7: was intended to flip the switch in twenty thirteen for
• 27:21
  Speaker 7: fully electronic, but it actually evolved. The requirements evolved over
• 27:26
  Speaker 7: the years. So first information was exchanged as paper, then electronically,
• 27:33
  Speaker 7: and only the lot number of the package was on
• 27:36
  Speaker 7: at paper. Then license plates were put on the packages
• 27:41
  Speaker 7: each package, so that was the product identifier, so then
• 27:44
  Speaker 7: you can distinguish one package from another. Then those license
• 27:49
  Speaker 7: plate numbers were added to the electronic information so you
• 27:54
  Speaker 7: can easily exchange data specific to that package. And so
• 27:59
  Speaker 7: this is where then the hangup happened. So you have
• 28:03
  Speaker 7: all these license plates, you have information that's on the
• 28:08
  Speaker 7: that's going to be exchange, but the wholesalers, the manufacturers
• 28:12
  Speaker 7: and dispenser's databases had to communicate with one another to
• 28:17
  Speaker 7: be interoperable to be able to accept that license plate information,
• 28:23
  Speaker 7: and the supply chain just wasn't ready by November twenty twenty.
• 28:27
  Speaker 7: In twenty twenty three, So FDA said, all right, we're
• 28:32
  Speaker 7: going to give you another year. Everybody, stabilize your systems,
• 28:36
  Speaker 7: work with your trading partners, make it happen. That didn't work.
• 28:40
  Speaker 7: So then FDA said, all right, and this is what
• 28:43
  Speaker 7: industry wanted all along, is let's focus manufacturers and wholesalers.
• 28:49
  Speaker 7: You become compliant and you figure it out. Then wholesalers
• 28:53
  Speaker 7: you turn downstream and you work with your dispensers and
• 28:57
  Speaker 7: you figure it out and be it interoperable. So that's
• 29:00
  Speaker 7: why it was a staggered approach. And so where we
• 29:04
  Speaker 7: are next week actually is a big milestone for many dispensers,
• 29:09
  Speaker 7: and that is for dispensers that have twenty six or
• 29:13
  Speaker 7: greater pharmacists or technicians, they have to comply by November
• 29:19
  Speaker 7: twenty seventh, of next week of actually twenty twenty five,
• 29:23
  Speaker 7: which is next week. For dispensers with twenty five or less,
• 29:27
  Speaker 7: they still have another year to go. And let me
• 29:33
  Speaker 7: just say, because if you're a dispenser that has twenty
• 29:39
  Speaker 7: six or more and you think that you can go
• 29:42
  Speaker 7: to FDA and say I need an exemption, give me
• 29:45
  Speaker 7: an exemption, I'm not ready. It's too late. You just
• 29:49
  Speaker 7: need to focus on complying in the next week.
• 29:53
  Speaker 4: I think back to Johnny and I have had several
• 29:57
  Speaker 4: conversations over the years with an online marketplace that has
• 30:01
  Speaker 4: to be up to date and has to be compliant.
• 30:03
  Speaker 4: As he moves forward, almost like just keep moving the goalpost.
• 30:07
  Speaker 4: And I know that there's been frustration in the markets
• 30:11
  Speaker 4: and in our compliance teams. But Johnny, from an organization
• 30:17
  Speaker 4: that's bringing massive amounts of data into your systems, how
• 30:22
  Speaker 4: does this impact you and your clients and our clients
• 30:27
  Speaker 4: per se because these are independent community pharmacies.
• 30:30
  Speaker 2: Yeah, that's a good question.
• 30:31
  Speaker 5: So, first of all, we've been waiting for this to
• 30:35
  Speaker 5: arrive for some time now, and we've been preparing for
• 30:37
  Speaker 5: it for some time now. So in the near future,
• 30:41
  Speaker 5: and it'll be obviously well before November of twenty twenty six,
• 30:45
  Speaker 5: as a matter of fact, it'll be soon into the
• 30:48
  Speaker 5: first quarter of this coming year.
• 30:50
  Speaker 2: We'll have the ability.
• 30:51
  Speaker 5: For each product to be scanned, have an identifier, the
• 30:55
  Speaker 5: serialization number, verified against the VRS system and making sure
• 31:00
  Speaker 5: that that's a valid product within the ecosystem. And so
• 31:06
  Speaker 5: for us, it really eliminates a lot of the other
• 31:10
  Speaker 5: checks and balances that we currently have in place limiting
• 31:13
  Speaker 5: how much you can post on our site, how what
• 31:15
  Speaker 5: you can buy, what you can't buy, what you can sell.
• 31:19
  Speaker 4: Uh.
• 31:20
  Speaker 5: This allows us to really, uh you know, get granular
• 31:24
  Speaker 5: on saying each product that's going to be on the
• 31:27
  Speaker 5: Matrix platform will have gone through a verification system which
• 31:31
  Speaker 5: is part of the global system absis, you know, and
• 31:37
  Speaker 5: so you'll be able to actually understand that that product
• 31:40
  Speaker 5: has been validated, that we know who the manufacturer is,
• 31:43
  Speaker 5: we know who the wholesaler is, and that selling pharmacy
• 31:46
  Speaker 5: where there is the last connector to that buying pharmacy.
• 31:49
  Speaker 5: And so we're going to live in the middle of
• 31:51
  Speaker 5: that seller and buyer. But we're now where we didn't
• 31:55
  Speaker 5: have a uh, you know, we would have to go
• 31:58
  Speaker 5: through all these checks and balances.
• 32:00
  Speaker 2: We don't have to do that anymore. With the VRS system.
• 32:03
  Speaker 5: It's going to validate that it was brought in through
• 32:06
  Speaker 5: a valid manufacturer and a valid wholesaler.
• 32:11
  Speaker 3: Johnny, thank you for that.
• 32:12
  Speaker 4: It brings me back as you were talking something that
• 32:16
  Speaker 4: Elisa was talking about the difference between our independent community
• 32:20
  Speaker 4: pharmacies and then these large chains who do have more
• 32:24
  Speaker 4: than twenty five pharmacists on staff. So, Elisa, what does
• 32:29
  Speaker 4: trace ability look like at the pharmacy level specifically.
• 32:34
  Speaker 7: Well, every pharmacy is going to implement it differently, but
• 32:40
  Speaker 7: in some ways it's no different than what they're doing
• 32:42
  Speaker 7: now and ensuring that they're recon selling what they get
• 32:44
  Speaker 7: from their wholesalers, what they ordered and what they paid
• 32:47
  Speaker 7: for and if anything's missing, they do that now and
• 32:51
  Speaker 7: what this transaction information will actually help with that reconciliation.
• 32:56
  Speaker 7: But the difference is is under the law under DSCSA,
• 33:01
  Speaker 7: you cannot accept ownership of the product unless you have
• 33:06
  Speaker 7: the transaction information for that product. That's a key part
• 33:10
  Speaker 7: of the law. And so DSCSA reconciliation ensures that the
• 33:17
  Speaker 7: product matches the data and that must be done before
• 33:20
  Speaker 7: the product is put on the shelf. So right now
• 33:23
  Speaker 7: it's kind of done either in your distribution warehouse if
• 33:27
  Speaker 7: you're a big pharmacy or if you're an independent it's
• 33:31
  Speaker 7: done at the back door when it comes in. And
• 33:33
  Speaker 7: so it's not just looking at do I have the product,
• 33:36
  Speaker 7: but do I have the data? And the other thing
• 33:39
  Speaker 7: that it's going to look at differently at the pharmacy
• 33:42
  Speaker 7: level is if you think that you have a suspect product,
• 33:46
  Speaker 7: you need to verify the product, identify fire with the manufacturer,
• 33:51
  Speaker 7: NABP and others have a tool to verify or using
• 33:58
  Speaker 7: some solution provider that has access to be able to verify.
• 34:02
  Speaker 7: So there are new steps that need to be taken
• 34:05
  Speaker 7: at that pharmacy level. But again it's not as much
• 34:09
  Speaker 7: a heavy lift. It's the behind the scenes infrastructure that's
• 34:12
  Speaker 7: needed that's more of the heavy lift.
• 34:16
  Speaker 5: Yeah, and just to add to that, on the pharmacy level,
• 34:19
  Speaker 5: your pharmacy is going to be required to have an
• 34:21
  Speaker 5: sop on how to handle a suspect product. So, for example,
• 34:25
  Speaker 5: if you received something that suspect, you will a filely
• 34:29
  Speaker 5: thirty nine to eleven and then you'll have to quarantine
• 34:33
  Speaker 5: that product, wait for a assessment from the FDA, which
• 34:38
  Speaker 5: you'll get generally I think within.
• 34:40
  Speaker 3: Two business days at least as that correct.
• 34:43
  Speaker 2: And then they'll a decision will be made.
• 34:46
  Speaker 5: So it's you know, it's not like you're going to
• 34:49
  Speaker 5: be hanged out hung out there to dry year. You know,
• 34:51
  Speaker 5: there's a process that's going to be taking place here
• 34:54
  Speaker 5: that's really a quick turnaround, and you have to make
• 34:58
  Speaker 5: sure that you're implementing a so and you have to.
• 35:00
  Speaker 5: And part of the compliance piece of this whole equation
• 35:04
  Speaker 5: is as a pharmacy, you need to have the sop
• 35:09
  Speaker 5: and follow that sop.
• 35:10
  Speaker 2: Uh.
• 35:11
  Speaker 5: And that's I think an area that we will be
• 35:13
  Speaker 5: able to help down the road as well with the independence.
• 35:16
  Speaker 5: So again, it's not as simple as hey, i've got
• 35:20
  Speaker 5: something that suspect or I don't need that until I
• 35:24
  Speaker 5: have an audit.
• 35:25
  Speaker 2: No, you're going to need all.
• 35:27
  Speaker 5: These tools well before November of twenty six because when
• 35:32
  Speaker 5: that moment arrives, just like Alisa just said, FDA isn't
• 35:35
  Speaker 5: going to say, oh, it's okay. They're going to say no,
• 35:38
  Speaker 5: you were supposed to be ready for this, and you'd
• 35:41
  Speaker 5: have you have to have a plan. Throw in the
• 35:43
  Speaker 5: fact that the state boards will be following suit as well.
• 35:47
  Speaker 5: And so if you've got a plan and you've got
• 35:50
  Speaker 5: a way to make sure to handle these situations, you're
• 35:53
  Speaker 5: going to be okay. There's there's nothing wrong with you know,
• 35:57
  Speaker 5: nothing wrong with you don't want to receive suspect product,
• 35:59
  Speaker 5: but at least now you have a tool and a
• 36:02
  Speaker 5: process to handle it and report it. And it's not
• 36:05
  Speaker 5: like you're getting in trouble. It's a process though that helps,
• 36:09
  Speaker 5: you know, keep the supply chain safe.
• 36:11
  Speaker 2: And so that's why I think.
• 36:13
  Speaker 5: Part of the reasons we're having this discussion today in
• 36:15
  Speaker 5: November of twenty five is in our instance, I would
• 36:19
  Speaker 5: say ninety nine percent of our members are twenty five
• 36:23
  Speaker 5: or less, you know, at their pharmacy because they're primarily
• 36:26
  Speaker 5: small independents. But that doesn't mean you wait till you
• 36:31
  Speaker 5: know September of twenty six. It's really getting ready starting
• 36:36
  Speaker 5: in the first quarter of twenty six, so that when
• 36:39
  Speaker 5: you are up and running and before November of twenty
• 36:42
  Speaker 5: twenty six arrives, it's just part of your everyday business.
• 36:46
  Speaker 5: There's no guessing anymore. It'll be just something like what
• 36:49
  Speaker 5: you do today. You receive an order, it'll be scanned in,
• 36:52
  Speaker 5: it'll be processed, and now you're it just becomes part
• 36:57
  Speaker 5: of your process of receiving and dispensing.
• 37:01
  Speaker 7: John Tyket is just stupp in here, because Johnny, you
• 37:04
  Speaker 7: are totally speaking my language with my FDA hat on
• 37:09
  Speaker 7: SOPs and having processes are so important because if a
• 37:15
  Speaker 7: state inspector or investigator or an FDA investigator comes knocking
• 37:19
  Speaker 7: at your door, one of the first things that they're
• 37:21
  Speaker 7: going to ask for is show me your SOPs. Show
• 37:25
  Speaker 7: me you've trained your staff on your SOPs, show me
• 37:28
  Speaker 7: how you're implementing them, and then go and actually documenting
• 37:32
  Speaker 7: that you've trained and have and implemented them and how
• 37:36
  Speaker 7: you're doing it. That is so so important because if
• 37:40
  Speaker 7: you can't show that, they're going to dig deeper, and
• 37:44
  Speaker 7: whenever they dig deeper, they're going to find something, even
• 37:47
  Speaker 7: if you don't think that you have something. So I
• 37:50
  Speaker 7: fully agree with what you said, and for the most part,
• 37:54
  Speaker 7: actually not for the most part. For the part anyway,
• 37:58
  Speaker 7: is that because DSCSA has been iterative over the years,
• 38:04
  Speaker 7: you don't just start with your SOPs now you should
• 38:07
  Speaker 7: have had them, and so don't wait until twenty twenty
• 38:11
  Speaker 7: six if you realize you don't have them, Now get started,
• 38:15
  Speaker 7: get those in place.
• 38:18
  Speaker 5: And by the way, you don't have to go at
• 38:20
  Speaker 5: it alone. There are third party providers out there. Look,
• 38:24
  Speaker 5: we're not I don't think anybody's expecting an independent pharmacy
• 38:27
  Speaker 5: to produce SOPs you know, on their own, and some
• 38:31
  Speaker 5: of them I'm sure absolutely can, but that's not the point.
• 38:35
  Speaker 5: You know, there's there's certain processes and procedures to handling sop.
• 38:39
  Speaker 5: So there are resources out there, and I'm sure I
• 38:44
  Speaker 5: know we can help you identify some of them. But
• 38:47
  Speaker 5: I think it's important that you do have a little
• 38:50
  Speaker 5: bit of a runway.
• 38:51
  Speaker 2: Now use it. Don't wait.
• 38:53
  Speaker 5: You know this isn't like you know, you know, December
• 38:57
  Speaker 5: twenty fourth, in your shopping for your wife on Christmas,
• 39:00
  Speaker 5: you got you gotta be ready now, and uh and
• 39:03
  Speaker 5: and and and then make sure that it just becomes
• 39:06
  Speaker 5: part of your everyday uh, you know.
• 39:08
  Speaker 4: Workload, Johnny, That's why they invented Amazon, because you.
• 39:15
  Speaker 3: Have time to get it to limit right present.
• 39:24
  Speaker 4: Funny, Hey, backing up, Uh, Alisa, you said something and
• 39:30
  Speaker 4: it it immediately flashed a red light in my head
• 39:33
  Speaker 4: where I'm thinking, Hey, if I'm a pharmacy owner and
• 39:36
  Speaker 4: I just heard doctor Bernstein talk about from the hat
• 39:40
  Speaker 4: of an f d A, let's take advantage of this
• 39:43
  Speaker 4: opportunity right now.
• 39:45
  Speaker 3: What does a d s C S A audit? What
• 39:48
  Speaker 3: does that involve?
• 39:50
  Speaker 7: Oh? That actually that's a really good question, because you
• 39:56
  Speaker 7: you may get an audit or an inspection, whether it's
• 39:59
  Speaker 7: an section, investigation, audit, whatever you call it. It's somebody
• 40:03
  Speaker 7: is either knocking on your door or you're having you're
• 40:07
  Speaker 7: paying someone to come in an audit because so you
• 40:10
  Speaker 7: can go through the motions before the officials come knocking
• 40:14
  Speaker 7: on your door. But a lot of it is is
• 40:18
  Speaker 7: having just what I said, you know, being able to
• 40:21
  Speaker 7: show your SOPs that that you're your personnel and your
• 40:25
  Speaker 7: staff know what they are and that you know. It's
• 40:30
  Speaker 7: also interesting what I've noticed in the States is so
• 40:33
  Speaker 7: many of the states have already created these self inspection
• 40:38
  Speaker 7: forms so that the pharmacies actually have to fill out
• 40:44
  Speaker 7: a form and do their own self inspection and send
• 40:47
  Speaker 7: it into the state related to DSCSA. So you know,
• 40:52
  Speaker 7: knowing what your state is going to expect is really important,
• 40:56
  Speaker 7: whether or not they expect you to provide the data
• 41:00
  Speaker 7: or if they're going to come knocking on your door,
• 41:01
  Speaker 7: what are they going to look at? But the states
• 41:04
  Speaker 7: are responsible just as much as on the federal level.
• 41:10
  Speaker 3: Johnny.
• 41:10
  Speaker 4: I'm also going to back up to you because you
• 41:12
  Speaker 4: started talking about making it seem very simplistic that we
• 41:17
  Speaker 4: have access to everything through all the systems that we're
• 41:20
  Speaker 4: connected with, and I can't help but to think the
• 41:23
  Speaker 4: nightmares that I lived when I was selling pharmacy management
• 41:26
  Speaker 4: system software fifteen years ago, where you needed APIs, you
• 41:31
  Speaker 4: needed program to program, an application to application connections to
• 41:36
  Speaker 4: make things flow. So I'm not logging into twenty seven
• 41:39
  Speaker 4: different systems just to get one answer, and I'm scrambling
• 41:43
  Speaker 4: to serve my customers and it's just a headache. And
• 41:46
  Speaker 4: we've reached a point in time where we're seeing less
• 41:50
  Speaker 4: and less of that with integration. So let's talk about
• 41:53
  Speaker 4: the systems in place to kind of bolt into this
• 41:56
  Speaker 4: hub of match our X and how platforms like Matrix
• 42:02
  Speaker 4: and like our pharmacy management systems help to facilitate compliance.
• 42:06
  Speaker 2: Yeah.
• 42:07
  Speaker 5: Well, so without getting too far ahead of ourselves, we
• 42:10
  Speaker 5: are connecting with one of the providers regarding DSCSA and
• 42:17
  Speaker 5: the compliance regarding d s CSA. We're about to push
• 42:21
  Speaker 5: that off probably not probably, but sometime in that first
• 42:24
  Speaker 5: quarter of twenty six. But whether it's the group that
• 42:29
  Speaker 5: we're dealing with or another group, it doesn't really matter.
• 42:32
  Speaker 5: I think it's important that folks don't realize that it's
• 42:36
  Speaker 5: not enough just to have the access to your wholesaler
• 42:41
  Speaker 5: and request an ebscess file during an audit process. This
• 42:45
  Speaker 5: is full integration, and you know what you're going to
• 42:49
  Speaker 5: pay for and I think it's nominal relative to the
• 42:52
  Speaker 5: headache and the savings and the time that it'll save
• 42:55
  Speaker 5: you when an audit does occur, whether it's through a
• 42:58
  Speaker 5: PBM or through a state audit, it doesn't matter. I think,
• 43:03
  Speaker 5: you know, like everything else, when you bring on these
• 43:06
  Speaker 5: kinds of requirements across the board, uh, then they're gonna
• 43:11
  Speaker 5: there's gonna be services out there that are going to
• 43:13
  Speaker 5: help you expedite and make it much more seamless. So yes,
• 43:17
  Speaker 5: you could take it on your own, but then it
• 43:20
  Speaker 5: just adds more work to something that you don't need.
• 43:22
  Speaker 5: To be a professional, what you need to do is
• 43:24
  Speaker 5: bring on a professional or professional system that you can
• 43:28
  Speaker 5: bring in and integrate with your platform, with your existing software.
• 43:32
  Speaker 5: Which there's probably about a handful of groups out there
• 43:37
  Speaker 5: that are offering their service. So I would say, pick
• 43:41
  Speaker 5: a horse and one that you think you're comfortable with,
• 43:45
  Speaker 5: but you know, pick one.
• 43:47
  Speaker 2: And you know, use that, uh that.
• 43:50
  Speaker 5: Group to really keep you easy and safe at night,
• 43:55
  Speaker 5: because what you don't want to do is, you know,
• 43:57
  Speaker 5: you try to go at this alone and all of
• 43:58
  Speaker 5: a sudden there's an audit and now you're making all
• 44:01
  Speaker 5: these requests from your wholesaler or wholesalers or other folks
• 44:05
  Speaker 5: and it just becomes a nightmare. And I would argue
• 44:09
  Speaker 5: that the DSCSA and the forcing pharmacies into this is
• 44:15
  Speaker 5: there's going to be you know, a light you know,
• 44:19
  Speaker 5: the flip side of like being the positive, which is
• 44:22
  Speaker 5: that it'll be much more organized for you as a
• 44:26
  Speaker 5: user of a platform that can access a lot of
• 44:28
  Speaker 5: these records that you currently have to you know, go
• 44:31
  Speaker 5: out and find on your own.
• 44:34
  Speaker 3: That's a good point, Alisa.
• 44:36
  Speaker 4: I did want to for the listener's sake, the pharmacy
• 44:39
  Speaker 4: owners that are listening right now, can you give us
• 44:42
  Speaker 4: like one example of early adopters and maybe a lesson
• 44:46
  Speaker 4: that you learned because the ball has been punted how
• 44:49
  Speaker 4: many times over the last three four years of how
• 44:52
  Speaker 4: many different time stamps that we've been like, okay, it's extended.
• 44:57
  Speaker 4: It's extended, So talk to us about the early adopts
• 45:00
  Speaker 4: in the lesson that you learned through this.
• 45:04
  Speaker 7: Yeah, I mean, so we're beyond the early adopter phase,
• 45:08
  Speaker 7: so there are a lot of lessons learned because now
• 45:11
  Speaker 7: it's a what is it the lagging phase? If you're
• 45:14
  Speaker 7: too late, I can't remember how it's called there's the
• 45:16
  Speaker 7: early and the lagging, and so yeah, I mean what
• 45:23
  Speaker 7: I've seen and heard is that it takes a while
• 45:27
  Speaker 7: to get onboarded with a solution provider, and so a pharmacy,
• 45:34
  Speaker 7: if you use one wholesaler specifically, you can rely on
• 45:37
  Speaker 7: their portal, right, but many pharmacies use other wholesales. They
• 45:42
  Speaker 7: may have a primary, but they'll be using others and
• 45:45
  Speaker 7: so that means that they need to be able to
• 45:48
  Speaker 7: get the data quickly. And that's why relying on a
• 45:51
  Speaker 7: solution provider is important because they can put all the
• 45:55
  Speaker 7: information in one place. And I think that's one of
• 45:58
  Speaker 7: the things that at least we've seen over time, is
• 46:01
  Speaker 7: that finding the right solution provider makes sense, and it
• 46:08
  Speaker 7: takes a while to get them on board because there
• 46:10
  Speaker 7: are going to be hiccups and you need to work
• 46:13
  Speaker 7: through those hiccups. And you may think that you can
• 46:17
  Speaker 7: get that done, you know, in a week, but sometimes
• 46:20
  Speaker 7: that take months. Takes months to integrate with your systems
• 46:24
  Speaker 7: that you have in place. Because pharmacists are busy, they
• 46:29
  Speaker 7: don't want anything to slow down workflow. Anything that has
• 46:33
  Speaker 7: to be incorporated that's really seamless. So I think that's
• 46:37
  Speaker 7: the key is and also in terms of a piece
• 46:41
  Speaker 7: of advice is to shop around and do the due
• 46:44
  Speaker 7: diligence to make sure that you're finding the right fit
• 46:48
  Speaker 7: for you, because you know, as Johnny said, there are
• 46:52
  Speaker 7: a lot out there, but some of them are offering
• 46:54
  Speaker 7: bells and whistles that you don't really need. So ask around,
• 46:58
  Speaker 7: see what other pharmacy are doing and what and really
• 47:03
  Speaker 7: kind of find out what the what might work best
• 47:06
  Speaker 7: for you given your own situation, because it's not a
• 47:09
  Speaker 7: one size fits all.
• 47:11
  Speaker 5: Yeah, and just let me add to that to Todd
• 47:13
  Speaker 5: good points at least timing right, because November is going
• 47:19
  Speaker 5: to creep up on us faster than you think, and
• 47:20
  Speaker 5: I'm talking about November twenty twenty twenty six. That what
• 47:24
  Speaker 5: you don't want to do is you don't want to
• 47:26
  Speaker 5: wait till September where everybody realized they're late, and they're
• 47:30
  Speaker 5: all trying to, you know, identify that solution provider adopted
• 47:36
  Speaker 5: into their system. And now those solution providers are going
• 47:39
  Speaker 5: to get overwhelmed. You're going to have a lot less
• 47:42
  Speaker 5: of a chance to get like the best opportunity to
• 47:45
  Speaker 5: learn if you've got everybody you know trying to onboard
• 47:50
  Speaker 5: at the same time or near that same time. So again,
• 47:53
  Speaker 5: it's really important that you get out of the game
• 47:56
  Speaker 5: for multiple reasons.
• 47:57
  Speaker 2: One is that you're not fighting.
• 47:59
  Speaker 5: The crowd later in the year, and also you know,
• 48:04
  Speaker 5: having it up and operating, because to at least's point,
• 48:08
  Speaker 5: it's not going to be a flip of the switch.
• 48:10
  Speaker 5: There's going to be it could be a week, it'd
• 48:12
  Speaker 5: be two weeks. It's it takes time. It takes people.
• 48:15
  Speaker 5: People can go away they I mean, it's just nothing
• 48:20
  Speaker 5: happens as fast as we'd like, and so be prepared
• 48:24
  Speaker 5: and get way ahead of it. That's the I know
• 48:27
  Speaker 5: I sound like a broken record on that, but it's
• 48:29
  Speaker 5: really important that people get ahead of this because it's
• 48:32
  Speaker 5: it's not going to happen overnight, and you can't wait
• 48:35
  Speaker 5: when everybody else is trying to, you know, get into
• 48:38
  Speaker 5: the store, so to speak.
• 48:41
  Speaker 4: This is a PSA for all pharmacy operators and owners.
• 48:46
  Speaker 4: Do not treat this the way Todd Yuri treats his
• 48:49
  Speaker 4: taxes where and he waits until April thirteenth to do
• 48:55
  Speaker 4: like that's just my.
• 48:58
  Speaker 2: That's a good Darth Vader interpretation to.
• 49:02
  Speaker 3: Don't wait, don't wait there's so many people.
• 49:04
  Speaker 4: There's your wholesaler people, there's the compliance officers, there's match RX,
• 49:09
  Speaker 4: there's consultancy organizations. This has been just a time to update.
• 49:16
  Speaker 4: Thank you so much. This is more than just compliance.
• 49:18
  Speaker 4: This is credibility, This is trust, This is patient safety.
• 49:22
  Speaker 4: The number one reason for the existence of a pharmacist
• 49:25
  Speaker 4: in our healthcare ecosystem is patient safety. This plugs right
• 49:29
  Speaker 4: into that. Johnny, this has been an amazing conversation, Doctor Bernstein,
• 49:36
  Speaker 4: thank you so much for coming back to the Pharmacy
• 49:38
  Speaker 4: Podcast Network here on this Week in Pharmacy. We have
• 49:42
  Speaker 4: to have you back. Once you back faster than however
• 49:45
  Speaker 4: long it's been. It's probably been years and.
• 49:47
  Speaker 7: It has been Yes.
• 49:50
  Speaker 3: That's the way slips it into the future.
• 49:52
  Speaker 4: We should play a song like that, if they'd allow
• 49:55
  Speaker 4: us the rights to it. But thank you both so
• 49:57
  Speaker 4: much for being part of today's twerks and digging down
• 50:02
  Speaker 4: in and demystifying the d DSCSA.
• 50:07
  Speaker 3: Johnny really appreciate it.
• 50:09
  Speaker 2: Thanks Todd, Thanks Lisa.
• 50:11
  Speaker 7: Thank you.
• 50:13
  Speaker 4: All right, thanks everyone for tuning into this Week in Pharmacy.
• 50:16
  Speaker 4: And remember that compliance doesn't have to be complicated, it
• 50:21
  Speaker 4: doesn't have to be scary when you've got the right
• 50:24
  Speaker 4: partners in place. Check out matchrx at maachrx dot com
• 50:28
  Speaker 4: helping independent pharmacies stay connected, compliant and confident.
• 50:33
  Speaker 3: Stay tuned. We will be right back with more twerks.
• 50:40
  Speaker 6: Feeling lost with the complexities of pharmacy accounting.
• 50:43
  Speaker 8: In pharmacy today, there's so many different variables and issues
• 50:49
  Speaker 8: that impact the pharmacy, books, records, accounting, the profitabilities, so
• 50:53
  Speaker 8: so forth. There's different components of pharmacy that have its
• 50:56
  Speaker 8: own nuances from an accounting standpoint, and so it's it's true,
• 51:00
  Speaker 8: there's no doubt about it.
• 51:01
  Speaker 6: Ready to take your pharmacy to the next level, but
• 51:04
  Speaker 6: don't know where to start. Psychs and Company is here
• 51:06
  Speaker 6: to help, introducing the RX Assessment. With the RX Assessment,
• 51:11
  Speaker 6: the pharmacy CPAs and advisors at psykes will do a
• 51:14
  Speaker 6: deep dive into your accounting and tax situation and give
• 51:17
  Speaker 6: you the action steps you need to take to take
• 51:20
  Speaker 6: your pharmacy to the next level.
• 51:22
  Speaker 8: If you're interested in, you know, working with a team
• 51:25
  Speaker 8: who understands the industry and how the accounting and tax
• 51:29
  Speaker 8: should really be in a pharmacy, this is this is
• 51:32
  Speaker 8: your chance to get under the hood check of what's
• 51:34
  Speaker 8: going on and getting the feedback of any issues or
• 51:38
  Speaker 8: concerns or again things we think are doing really well.
• 51:40
  Speaker 6: With Get the financial check up your pharmacy needs and
• 51:43
  Speaker 6: head over to Sykes HYPHENCPA dot com or call two
• 51:47
  Speaker 6: five to two four eight two seven six four to four.
• 51:58
  Speaker 4: Hey, welcome back to this Week in Pharmacy. Thanks for
• 52:01
  Speaker 4: being here. Always appreciate the comments that we're getting on
• 52:05
  Speaker 4: social media. To follow us on any of your podcast
• 52:08
  Speaker 4: platforms obviously, also like we're doing really well in connecting
• 52:14
  Speaker 4: with you on Instagram and I love following your content.
• 52:18
  Speaker 3: Everybody that links up with us.
• 52:20
  Speaker 4: We're not only following, but we're pushing your content out
• 52:24
  Speaker 4: because it's you that's making a difference.
• 52:26
  Speaker 3: It's the pharmacist.
• 52:27
  Speaker 4: It's the pharmacy aggressive pharmacy students out there who have
• 52:31
  Speaker 4: great ideas the future of our profession and then the
• 52:34
  Speaker 4: businesses that we're working with. So don't forget to use
• 52:37
  Speaker 4: your social media as communications to our network and let's
• 52:41
  Speaker 4: do more together. Hey, I'm excited about today's featured guest.
• 52:47
  Speaker 4: I met doctor Jordan Nordy farm d and MBA by
• 52:51
  Speaker 4: the way, a rock star already on LinkedIn, and I
• 52:56
  Speaker 4: want to welcome mahar to twerks. I don't know if
• 52:58
  Speaker 4: I'll make you twerks Doctor Nordy or not, but I
• 53:03
  Speaker 4: guess we could twrks a little bit.
• 53:05
  Speaker 3: I can't do it.
• 53:07
  Speaker 4: I have a white, skinny, white button and it's not
• 53:10
  Speaker 4: gonna do any twrxing.
• 53:11
  Speaker 3: But I do things in my chair.
• 53:14
  Speaker 9: There you go. The chair works really well, if it
• 53:16
  Speaker 9: makes it feel any better. I can't either, So all good.
• 53:20
  Speaker 4: Well, at least we're in the same boat. Well, welcome
• 53:22
  Speaker 4: to tworks. So you really impressed me. I went to
• 53:26
  Speaker 4: your LinkedIn and seeing how active you are. You don't
• 53:29
  Speaker 4: sit still. You have enough experience in your professional realm
• 53:33
  Speaker 4: after pharmacy school where you're starting to really dial in
• 53:37
  Speaker 4: to things that are lighting your mind on fire and
• 53:40
  Speaker 4: the creativity that's coming out of you and leveraging your
• 53:44
  Speaker 4: farm d as we were talking about. And then you
• 53:46
  Speaker 4: put your MBA up on top of that, and I'm
• 53:50
  Speaker 4: just I'm blown away, to say the least. So share
• 53:53
  Speaker 4: a little bit of your story and background with our listeners.
• 53:56
  Speaker 9: Yeah. So I'll start in pharmacy school. I got freshman
• 54:02
  Speaker 9: year to my undergraduate classes. We're getting started and Mike
• 54:08
  Speaker 9: ground happens, and it's like one of the craziest things
• 54:11
  Speaker 9: I think I've ever experienced. It really spearheaded a lot
• 54:14
  Speaker 9: of just really looking at disparities in our community, looking
• 54:19
  Speaker 9: at the differences between how one group of people may
• 54:24
  Speaker 9: be treated versus another. And as I matriculated through my schooling,
• 54:29
  Speaker 9: I started to really look at how different everything was,
• 54:34
  Speaker 9: and so I made a point to join our BSA.
• 54:38
  Speaker 9: I helped found our campus Black Student Alliance. We were
• 54:42
  Speaker 9: doing a lot of outreach within that community. As I
• 54:45
  Speaker 9: fast forwarded, I believe it was my senior year. I
• 54:50
  Speaker 9: think it was like my first year of pharmacy school.
• 54:53
  Speaker 9: Ended up being president elect and then following that year
• 54:56
  Speaker 9: president of the National Community Pharmacist Association. Thought I went
• 55:00
  Speaker 9: to own my own pharmacy in order to just bring
• 55:03
  Speaker 9: our community into those spaces, make sure they had an
• 55:06
  Speaker 9: understanding of what does it look like to be well,
• 55:09
  Speaker 9: what does it mean to take medications? Why is it
• 55:11
  Speaker 9: so important that I take it as prescribed? All of
• 55:13
  Speaker 9: those things. I did a few internships, decided that wasn't
• 55:17
  Speaker 9: the lane for me, and then post grad I was
• 55:20
  Speaker 9: able to work at a federally qualified health center that
• 55:23
  Speaker 9: allowed me to be a community clinical pharmacist right out
• 55:27
  Speaker 9: of school, which is almost unheard of, Very very grateful
• 55:30
  Speaker 9: for that opportunity, had retail experience, and then a couple
• 55:35
  Speaker 9: of days a week I would be in clinic working
• 55:37
  Speaker 9: with chronic diseases like blow pressure, diabetes, pain management. And
• 55:42
  Speaker 9: what I saw was not only the clinic itself, there
• 55:47
  Speaker 9: was a specific demographic that we were focused on, but
• 55:50
  Speaker 9: even within my own chronic disease clinics, I could really
• 55:54
  Speaker 9: see just the differences in the populations of people that
• 55:58
  Speaker 9: I was working with. And one thing that I'm always
• 56:01
  Speaker 9: very grateful for is I learned how important it is
• 56:03
  Speaker 9: for me to be myself in those spaces because I
• 56:07
  Speaker 9: got buy in and connection because they were able to say, oh,
• 56:10
  Speaker 9: is that all that means? I think that's one of
• 56:12
  Speaker 9: my superpowers. I'm able to take this big, complex information
• 56:16
  Speaker 9: and just break it down and say, hey, this is
• 56:17
  Speaker 9: actually all that means, and here's what we're going to
• 56:19
  Speaker 9: do about it, and do you agree and they'll say yes,
• 56:22
  Speaker 9: and or less say no, and then they'll come back
• 56:24
  Speaker 9: and they be like, all right, I'll try again. So
• 56:27
  Speaker 9: just really being able to connect with the patient on
• 56:29
  Speaker 9: a deeper level and see them go from poor health
• 56:32
  Speaker 9: outcomes to good health outcomes and their excitement behind that
• 56:35
  Speaker 9: has always just driven me in this space and wanting
• 56:39
  Speaker 9: to just continue that as I've gone through my career.
• 56:46
  Speaker 9: I was at the Federally Qualified Health Center, decided that
• 56:50
  Speaker 9: was looking for something else. I'm like, I'm young, would
• 56:53
  Speaker 9: love to try something else. I'd love to get my
• 56:55
  Speaker 9: hands in whatever feels of pharmacy I'm able to, and
• 57:00
  Speaker 9: was offered the opportunity to become pharmacist in charge for
• 57:02
  Speaker 9: a startup pharmacy. And that was such an incredible opportunity
• 57:06
  Speaker 9: as well, because back in you know, school, I wanted
• 57:09
  Speaker 9: to be I wanted to own a pharmacy. So from
• 57:12
  Speaker 9: store open to store clothes, I was running it. I
• 57:15
  Speaker 9: was doing everything required to make that store run and
• 57:20
  Speaker 9: got to really just see that that was again something
• 57:25
  Speaker 9: I decided I didn't want to do, but I'm very
• 57:27
  Speaker 9: happy I got to have that experience and fulfill that
• 57:30
  Speaker 9: sort of dream of mine and confirm, you know that
• 57:33
  Speaker 9: that wasn't exactly for me. So now moving forward, I
• 57:37
  Speaker 9: look at, Okay, what do I love about my career
• 57:40
  Speaker 9: so far? And it genuinely was the patient it was
• 57:42
  Speaker 9: genuinely being able to educate and say, hey, this is
• 57:45
  Speaker 9: all this means. Health is not hard. You just have
• 57:49
  Speaker 9: to try and you have to be disciplined. And I
• 57:51
  Speaker 9: think taking it from this lofty goal that sometimes I
• 57:56
  Speaker 9: think we look at it as and being able to
• 57:58
  Speaker 9: just break it down and say hey, okay, I promise
• 58:01
  Speaker 9: you got this and kind of partner with them, hold
• 58:04
  Speaker 9: their hand, get them through to health outcomes, and being
• 58:06
  Speaker 9: able to see people really living feeling better has made
• 58:11
  Speaker 9: the whole difference in my journey. And now I say, okay,
• 58:16
  Speaker 9: what's next for me? And I was in clinic, I'm like,
• 58:19
  Speaker 9: all right, I'm seeing twenty people a day saying the
• 58:22
  Speaker 9: same thing kind of over and over again. What if
• 58:24
  Speaker 9: I said the same thing one time to a group
• 58:28
  Speaker 9: of five hundred people or so, how much more impact
• 58:31
  Speaker 9: could I have? And so I've moved my career into
• 58:34
  Speaker 9: being a speaker and advocate for wellness and health and
• 58:39
  Speaker 9: that's been a really pleasant and exciting opportunity for me
• 58:42
  Speaker 9: so far.
• 58:44
  Speaker 3: I love that. And you're backing it up.
• 58:47
  Speaker 4: You're getting you're putting yourself in uncomfortable situations and you're
• 58:52
  Speaker 4: growing as a communicator and so when I think of pharmacist,
• 58:56
  Speaker 4: and number one, you have to keep our patients safe.
• 58:59
  Speaker 3: Number two, you have to educate. Number three you have
• 59:01
  Speaker 3: to communicate.
• 59:03
  Speaker 4: You're hitting all of those all of those hits, all
• 59:07
  Speaker 4: of those buttons. You got yourself some major press through
• 59:12
  Speaker 4: a relationship or an interview with iHeart iHeart Radio, and
• 59:17
  Speaker 4: I was so impressed with this, like that our pharmacists
• 59:21
  Speaker 4: out there are entrepreneurial pharmacists out there. They have to
• 59:24
  Speaker 4: understand that marketing yourself and public relations and taking opportunity
• 59:30
  Speaker 4: in your community to let news organizations know what you do.
• 59:35
  Speaker 4: This ties back to public health issues. This ties back
• 59:38
  Speaker 4: to the lack of physician access where a pharmacist could
• 59:44
  Speaker 4: pick up the slack. It has to do with immunization clinics,
• 59:48
  Speaker 4: It has to do with birth control clinics and birth
• 59:52
  Speaker 4: control support that could easily come from pharmacists that want
• 59:56
  Speaker 4: to dial into that. And then now we're talking about
• 1:00:00
  Speaker 4: something that you and I already that's like a no
• 1:00:02
  Speaker 4: dah for us. But then you're taking your experience and
• 1:00:06
  Speaker 4: the fact that you're a black American professional with an
• 1:00:11
  Speaker 4: MBA for goodness sakes and infarmity, and now you're putting
• 1:00:14
  Speaker 4: yourself into these communities that they want to see somebody
• 1:00:18
  Speaker 4: that is a black woman in their community because unfortunately,
• 1:00:22
  Speaker 4: I mean when I say unfortunate, I mean unfortunate that
• 1:00:25
  Speaker 4: they have to not have access to healthcare. But you
• 1:00:29
  Speaker 4: showing up is a huge thing. But if you're doing
• 1:00:32
  Speaker 4: that behind a curtain and no one ever knows anything
• 1:00:35
  Speaker 4: about you, then you're not going to get a public
• 1:00:39
  Speaker 4: speaking portfolio per se to be able to take you
• 1:00:42
  Speaker 4: to the next level.
• 1:00:43
  Speaker 3: So bravo.
• 1:00:45
  Speaker 4: I mean, Jordan, just you're setting your your young career
• 1:00:50
  Speaker 4: on fire already.
• 1:00:51
  Speaker 2: So this is really cool.
• 1:00:53
  Speaker 9: Well, thank you. Yeah. I just I was at the
• 1:00:56
  Speaker 9: hair salon one time and I was talking to a
• 1:00:59
  Speaker 9: young lady. She was a nurse, and she's like, what
• 1:01:01
  Speaker 9: do you do. I said, I'm a pharmacist. She said,
• 1:01:03
  Speaker 9: you're a pharmacist. I thought pharmacists could only be old
• 1:01:06
  Speaker 9: white dudes, and I was like, no, there's so many
• 1:01:09
  Speaker 9: I know, so many that are you know, of so
• 1:01:12
  Speaker 9: many different backgrounds, And so I just think me being
• 1:01:16
  Speaker 9: in this space and using my platform is so crucial because,
• 1:01:21
  Speaker 9: like you said, like being able to get the message across.
• 1:01:25
  Speaker 9: Sometimes it matters who's saying it. You know, I can
• 1:01:28
  Speaker 9: say something to you know, my boyfriend, and he's gonna
• 1:01:32
  Speaker 9: hear it differently from another male than he would from me.
• 1:01:34
  Speaker 9: I could say something to a student and they'll say
• 1:01:37
  Speaker 9: hear it differently than if you said it, And it
• 1:01:39
  Speaker 9: just really matters sometimes who the message is coming from.
• 1:01:42
  Speaker 9: And I think once we start allowing more people to
• 1:01:46
  Speaker 9: have a voice and say something and get to the table,
• 1:01:49
  Speaker 9: we're gonna start seeing a lot of changes across the
• 1:01:51
  Speaker 9: board because now everybody is invited and everybody can make
• 1:01:55
  Speaker 9: a difference, and then we're gonna start seeing numbers improve drastically.
• 1:02:00
  Speaker 4: Yeah, I'm gonna throw out the word agism because I'm
• 1:02:03
  Speaker 4: kind of jealous because when I was your age there,
• 1:02:07
  Speaker 4: I don't even know. Oh my goodness, Like internet was
• 1:02:12
  Speaker 4: just like starting in nineteen ninety nine, two thousand and
• 1:02:17
  Speaker 4: one ish, two thousand and three ish. I didn't get
• 1:02:19
  Speaker 4: into pharmacy until two thousand and four. There was very
• 1:02:23
  Speaker 4: little social media. I think we were more into blogging
• 1:02:25
  Speaker 4: than anything. I started the very first podcast in pharmacy
• 1:02:28
  Speaker 4: in two thousand and nine, and then slowly things started
• 1:02:32
  Speaker 4: to come out. But now with your understanding of communication
• 1:02:37
  Speaker 4: and using social media and using platforms and using your
• 1:02:42
  Speaker 4: speaking engagements, like you have such an advantage to kind
• 1:02:45
  Speaker 4: of accelerate things that some of our older team members
• 1:02:50
  Speaker 4: like me and Pharmacy, you know, have waited for some
• 1:02:53
  Speaker 4: of this tech to come out. But talk to me
• 1:02:56
  Speaker 4: about that for a second. How are you connecting with
• 1:02:59
  Speaker 4: the targets that you're after for exposure on what you're
• 1:03:03
  Speaker 4: talking about.
• 1:03:04
  Speaker 3: What's your favorite platform right now?
• 1:03:07
  Speaker 9: I think my favorite My favorite to use is Instagram.
• 1:03:13
  Speaker 9: My favorite for reach is LinkedIn because people, I mean,
• 1:03:17
  Speaker 9: I was really heavy on LinkedIn like twenty twenty three,
• 1:03:21
  Speaker 9: twenty four, and I have had a rough year and
• 1:03:25
  Speaker 9: haven't really been posting. But when I see people come
• 1:03:28
  Speaker 9: up to me NonStop like you're doing big things, You're
• 1:03:31
  Speaker 9: doing so amazing, and I'm like, I haven't posted in
• 1:03:34
  Speaker 9: like six months. So I really love that because it's
• 1:03:38
  Speaker 9: like even things that are you know, have been a
• 1:03:40
  Speaker 9: while back, or I might post, like you know, once
• 1:03:43
  Speaker 9: every so often this past year or so, people are
• 1:03:47
  Speaker 9: still so like they're able to see it, and that
• 1:03:50
  Speaker 9: visual is so impactful because it's like I feel like
• 1:03:54
  Speaker 9: I kind of fell off the face of the earth
• 1:03:55
  Speaker 9: a little bit for a while, there and people are
• 1:03:58
  Speaker 9: still coming up to me and saying how much they're
• 1:04:00
  Speaker 9: you know, they're proud of me, things of that nature.
• 1:04:02
  Speaker 9: So LinkedIn is immaculate for just kind of getting your
• 1:04:06
  Speaker 9: message out there, for it staying for a while. Like
• 1:04:08
  Speaker 9: I said that longevity is just it makes a difference
• 1:04:11
  Speaker 9: and then you know, put a picture on it, make
• 1:04:13
  Speaker 9: it engaging, add some hashtags, you know, things like that
• 1:04:16
  Speaker 9: I think really helped with reach. As far as Instagram though,
• 1:04:21
  Speaker 9: like I just I need to get off of Instagram
• 1:04:24
  Speaker 9: because I'm I scroll. I know it's not good, but
• 1:04:28
  Speaker 9: that's kind of like, I don't know, we all scroll,
• 1:04:30
  Speaker 9: it's fine, but I.
• 1:04:32
  Speaker 4: Want to come back to that because I don't know,
• 1:04:36
  Speaker 4: Like I I as soon as I get a like
• 1:04:38
  Speaker 4: here my here's my story, I'm I'm going to complain
• 1:04:40
  Speaker 4: to you for a second. So Twitter back in the
• 1:04:43
  Speaker 4: day was the most was almost more powerful me than
• 1:04:47
  Speaker 4: even LinkedIn, Like it was so good, like it had
• 1:04:50
  Speaker 4: I had a community.
• 1:04:51
  Speaker 3: We had a community called rx chat.
• 1:04:53
  Speaker 4: We had another community called Twitter rx Now it was
• 1:04:57
  Speaker 4: bastardized because when he when when el On change the
• 1:05:00
  Speaker 4: name to X now, if you put hashtag Twitter our X,
• 1:05:06
  Speaker 4: it just brings up everybody's crap, Whereas back in the day, Jordan,
• 1:05:10
  Speaker 4: I could put in hashtag Twitter rx and get one
• 1:05:14
  Speaker 4: hundred percent participation of pharmacists, pharmacy people.
• 1:05:18
  Speaker 3: I mean, it was, it was amazing. So that's changed.
• 1:05:22
  Speaker 4: So then the right right now, I feel like it's
• 1:05:24
  Speaker 4: the rise of Instagram for us at least on our
• 1:05:27
  Speaker 4: in our social media, but that's still second to LinkedIn,
• 1:05:31
  Speaker 4: like you said, because I completely agree with you that
• 1:05:34
  Speaker 4: that LinkedIn for me and for our platform as well,
• 1:05:37
  Speaker 4: is the best for connecting me with other pharmacy professionals
• 1:05:43
  Speaker 4: because that's who I'm after.
• 1:05:44
  Speaker 9: Yeah, definitely, And I think LinkedIn LinkedIn from a professional
• 1:05:49
  Speaker 9: standpoint for sure, But I will say you have to
• 1:05:51
  Speaker 9: give Instagram its credit. Instagram and TikTok I think are
• 1:05:55
  Speaker 9: really impactful. I think I think for me, I'll just
• 1:05:59
  Speaker 9: break it down LinkedIn, professional, Instagram, TikTok. If I want
• 1:06:03
  Speaker 9: to reach an audience that I'm trying to educate, I
• 1:06:06
  Speaker 9: feel like it's easier there. And then YouTube when I
• 1:06:09
  Speaker 9: have things about pharmacy students or that I want to share,
• 1:06:12
  Speaker 9: So like I shared my Napolix journey on YouTube and
• 1:06:15
  Speaker 9: I still get people to this day, like thank you
• 1:06:16
  Speaker 9: for making this video, wanting to connect things like that.
• 1:06:19
  Speaker 9: So it really just depends on what your messages where
• 1:06:22
  Speaker 9: you're trying to share. But I really think that LinkedIn
• 1:06:26
  Speaker 9: is a fantastic place to start.
• 1:06:29
  Speaker 4: It really is, And like I said, I think it's
• 1:06:31
  Speaker 4: expected that we have another layer of professionalism it tries
• 1:06:37
  Speaker 4: to keep out. I see a couple people that have
• 1:06:39
  Speaker 4: swayed a little bit, maybe they're posting about their dog
• 1:06:42
  Speaker 4: and stuff like that, but I try to keep it.
• 1:06:45
  Speaker 4: I mean, there's nothing wrong with sharing like that because
• 1:06:47
  Speaker 4: we're all human, but I do try to keep it
• 1:06:50
  Speaker 4: more business driven in business to because if I want
• 1:06:53
  Speaker 4: to see dogs, and my favorite dogs are Corgi because
• 1:06:57
  Speaker 4: I have two Corki's, So if I want to see Corkis,
• 1:06:59
  Speaker 4: I'll go to faceacebook and look for Cory's.
• 1:07:02
  Speaker 9: Yeah. Yeah, I definitely think it has a purpose, and
• 1:07:05
  Speaker 9: I agree that I kind of would love for it
• 1:07:07
  Speaker 9: to stay kind of that professional tone, just because it
• 1:07:11
  Speaker 9: just kind of crowds out a lot of the noise
• 1:07:14
  Speaker 9: sometimes that you get with some of the other platforms.
• 1:07:17
  Speaker 4: Yeah, and your your LinkedIn just a shout out to
• 1:07:19
  Speaker 4: our pharmacist author who are not exercising LinkedIn.
• 1:07:22
  Speaker 3: If you want an example of.
• 1:07:24
  Speaker 4: How to build a profile, a professional profile outlining someone's
• 1:07:30
  Speaker 4: positioning and what they're doing. And I think every professional in,
• 1:07:36
  Speaker 4: every pharmacist, every technician, anybody really in any faceted business
• 1:07:42
  Speaker 4: build your Take a look at doctor Jordan Noordy's LinkedIn
• 1:07:48
  Speaker 4: jo R d y N. For those that are driving
• 1:07:51
  Speaker 4: and you can't see your screen, I'm going to have
• 1:07:54
  Speaker 4: doctor Nordy's contact information, her LinkedIn profile inside the show notes.
• 1:07:59
  Speaker 4: So you are driving or walking, don't worry about it,
• 1:08:02
  Speaker 4: just get safe somewhere and you can look her up.
• 1:08:05
  Speaker 4: And then I also want to go over the two styles.
• 1:08:07
  Speaker 4: I want to show this as an example and putting
• 1:08:09
  Speaker 4: you on the spot, Jordan. But this is a good,
• 1:08:11
  Speaker 4: good exercise. So if we jump over to Instagram, this
• 1:08:16
  Speaker 4: is cool that we get the professional side of Jordan
• 1:08:21
  Speaker 4: on LinkedIn, and then we get the style and the life,
• 1:08:25
  Speaker 4: you know, the life traveling. And by the way, if
• 1:08:28
  Speaker 4: you're a brand and you want to become a brand
• 1:08:30
  Speaker 4: and you want to become a speaker, I think there's
• 1:08:32
  Speaker 4: a there's a need for both of those.
• 1:08:34
  Speaker 9: What do you think, Yeah, I definitely think there's a
• 1:08:37
  Speaker 9: need for both. One of the things that I've talked
• 1:08:41
  Speaker 9: to different like social media strategists and things, and just
• 1:08:44
  Speaker 9: identifying what's most important to share on my social media
• 1:08:49
  Speaker 9: and which platform do I create a new page all
• 1:08:52
  Speaker 9: of those things. But as a brand, go with the
• 1:08:56
  Speaker 9: platform things that I've learned little tidbits. Go with the
• 1:08:59
  Speaker 9: platform that has the most followers because that's what people
• 1:09:02
  Speaker 9: are reaching out for. And make this my speaker page.
• 1:09:07
  Speaker 9: Make sure that it's professional, make sure that I'm sharing
• 1:09:10
  Speaker 9: good content, make sure that it's engaging using hashtags and
• 1:09:16
  Speaker 9: sharing my messaging. So I think both have a place.
• 1:09:22
  Speaker 9: I think if a person wants to focus on branding,
• 1:09:27
  Speaker 9: then it's really important that you make a page around
• 1:09:31
  Speaker 9: your branding, around who you are. If you want to
• 1:09:34
  Speaker 9: share about your dog and all of those things, your travels,
• 1:09:37
  Speaker 9: if they're not part of your brand, then put them
• 1:09:40
  Speaker 9: on a separate page, or you know, use a different
• 1:09:42
  Speaker 9: platform like Facebook or something like that so that you're
• 1:09:44
  Speaker 9: you know your friends and family to connect with them.
• 1:09:47
  Speaker 9: But one thing that I will say too is I've
• 1:09:49
  Speaker 9: always struggled because I'm a multifaceted person like many of
• 1:09:53
  Speaker 9: us are, right and so trying to identify which portions,
• 1:09:57
  Speaker 9: what parts of this do I share? But I think
• 1:10:01
  Speaker 9: too it's so funny. People like Instagram is a very
• 1:10:06
  Speaker 9: esthetic place, so have to be very like polished and
• 1:10:10
  Speaker 9: clean and great quality on your footage and pictures and
• 1:10:14
  Speaker 9: all of that. So if you're thinking about a brand
• 1:10:17
  Speaker 9: and posting yourself as a brand, all of those things
• 1:10:21
  Speaker 9: really do matter, especially if you're going to use Instagram.
• 1:10:24
  Speaker 9: I think the one thing I like about LinkedIn as
• 1:10:26
  Speaker 9: well is you don't have to be as cut and clean.
• 1:10:29
  Speaker 9: You just have to be professional. There is a difference.
• 1:10:32
  Speaker 9: I feel like it would take me a little while
• 1:10:34
  Speaker 9: to explain that, but I think that there is there's
• 1:10:38
  Speaker 9: space for both. Just make sure whatever you're posting represents
• 1:10:42
  Speaker 9: you well and presents you for whatever opportunities you're looking for.
• 1:10:47
  Speaker 4: Yeah, and you and I are talking before we recorded.
• 1:10:50
  Speaker 4: Make sure that you're doing two things. One you're giving
• 1:10:54
  Speaker 4: value to your network in some sort and number two,
• 1:10:57
  Speaker 4: you're marketing yourself because you have to keep putting content
• 1:11:02
  Speaker 4: out there to stay relevant, stay connected. And if you're
• 1:11:05
  Speaker 4: building themes, especially in your case, you have special things
• 1:11:10
  Speaker 4: that are going on, you have your speaking engagements that
• 1:11:13
  Speaker 4: are coming up, you might have a workshop that's talking
• 1:11:16
  Speaker 4: about disparities and healthcare or whatever it is. So each
• 1:11:20
  Speaker 4: of those are almost like a separate campaign. And I
• 1:11:23
  Speaker 4: could see the campaigns living a little better on LinkedIn
• 1:11:27
  Speaker 4: and then you back that up with an Instagram that says, oh,
• 1:11:31
  Speaker 4: here's my travels to this thing, whereas it's most like
• 1:11:34
  Speaker 4: we get to follow you more as a down to
• 1:11:37
  Speaker 4: earth person versus being doctor Nordy, know mba per se,
• 1:11:43
  Speaker 4: where you're a little bit more like structured.
• 1:11:45
  Speaker 3: So I'm always that's the way I am with my stuff.
• 1:11:48
  Speaker 4: Like if you want to know me as the data
• 1:11:50
  Speaker 4: four daughters and my corgi's and stuff, then you're going
• 1:11:53
  Speaker 4: to go to Facebook. But if you want to see
• 1:11:56
  Speaker 4: what we're doing in the profession, you're going to go
• 1:11:59
  Speaker 4: definitely to LinkedIn. Although Pharmacy podcast Networks Instagram is mostly
• 1:12:06
  Speaker 4: about our client stuff in our hosts, like, it's not
• 1:12:09
  Speaker 4: really about about us, it's more about you and what
• 1:12:12
  Speaker 4: you're doing because that's kind of like our business model.
• 1:12:14
  Speaker 3: But I am so excited for you.
• 1:12:17
  Speaker 4: I want to say that we want you back on twerks.
• 1:12:20
  Speaker 4: When you are are doing other things, we also want
• 1:12:24
  Speaker 4: to connect you with maybe some new pharmacy schools just
• 1:12:28
  Speaker 4: to give the P three P fours some heads up
• 1:12:31
  Speaker 4: of think about from your perspective, you could give them
• 1:12:34
  Speaker 4: so much head start of things that you could tell
• 1:12:37
  Speaker 4: them now to start thinking about that you were thinking
• 1:12:41
  Speaker 4: about two years after that, and giving them a head
• 1:12:44
  Speaker 4: start is huge. I always we spend time with WVU
• 1:12:47
  Speaker 4: School of Pharmacy and hopefully pitt and Ducaine in twenty
• 1:12:51
  Speaker 4: twenty six, but those are my close schools to Pittsburgh,
• 1:12:55
  Speaker 4: and I love talking with the future of our profession
• 1:12:58
  Speaker 4: and saying don't you know, don't do this, or definitely
• 1:13:01
  Speaker 4: do this or do that, and then you just get
• 1:13:03
  Speaker 4: to dial them in where they're they're focused faster.
• 1:13:07
  Speaker 9: Yeah, yeah, No, I think it's so important. It's so
• 1:13:10
  Speaker 9: key because there's so much you have to learn as
• 1:13:13
  Speaker 9: a student just on the pharmacy pharmacology side that when
• 1:13:17
  Speaker 9: it comes to some of those people skills, the networking,
• 1:13:21
  Speaker 9: the how to get a job, like even you know,
• 1:13:24
  Speaker 9: I've done a little bit of job searching here and there,
• 1:13:26
  Speaker 9: and I'm applying on job boards and I realized, I'm like,
• 1:13:29
  Speaker 9: I've actually never gotten a job by applying on a
• 1:13:31
  Speaker 9: job board. It's always been connections. It's always been relationships,
• 1:13:35
  Speaker 9: and so I think that that's so important. But we
• 1:13:37
  Speaker 9: don't always learn that in school, Like they might have
• 1:13:40
  Speaker 9: networking opportunities, but if you're shy and a little awkward
• 1:13:44
  Speaker 9: and don't really know how to you know, spark up
• 1:13:46
  Speaker 9: a conversation. And I struggled with that. That's something I
• 1:13:49
  Speaker 9: had to learn for sure. That can be really difficult
• 1:13:53
  Speaker 9: and no one really like tells you how to do it.
• 1:13:55
  Speaker 9: It's just kind of like, go and have a couple
• 1:13:59
  Speaker 9: of questions, right, and just figure it out yourself. And
• 1:14:01
  Speaker 9: it's like, Okay, I guess I could do that, but
• 1:14:04
  Speaker 9: I think I would love to have conversations around that
• 1:14:07
  Speaker 9: because students are trying to figure it out. But sometimes
• 1:14:12
  Speaker 9: it could be really lonely. And you know, pharmacy school,
• 1:14:14
  Speaker 9: you're like, head down, get through the books, understand pass
• 1:14:17
  Speaker 9: my exam, move on. You're like, let's go next thing,
• 1:14:20
  Speaker 9: next thing, next thing.
• 1:14:21
  Speaker 4: So yeah, all right, So what's up next for you?
• 1:14:25
  Speaker 4: Tell our listeners or do you have any speaking engagements
• 1:14:29
  Speaker 4: coming up? Do you have any projects that you're working on.
• 1:14:32
  Speaker 4: I'm going to use this interview to shout you out
• 1:14:36
  Speaker 4: so that you can get more networking, through it through
• 1:14:39
  Speaker 4: through LinkedIn, or through even Instagram because we have your
• 1:14:41
  Speaker 4: handle now, but share with us, share with the listeners.
• 1:14:44
  Speaker 3: What's up next?
• 1:14:47
  Speaker 9: Definitely book me. Doctor Jordan would love to come and
• 1:14:50
  Speaker 9: be on a stage or even host a workshop for
• 1:14:53
  Speaker 9: anyone that is looking for just whether it be confidence
• 1:14:56
  Speaker 9: in branding or networking or strategizing as as well as
• 1:15:00
  Speaker 9: if you have a dream of mine would be to
• 1:15:06
  Speaker 9: go to different either like community pharmacies or even you know,
• 1:15:10
  Speaker 9: corporate offices things like that have discussions around blood pressure,
• 1:15:13
  Speaker 9: how do we take it from this big, scary diagnosis
• 1:15:16
  Speaker 9: to something that's easily manageable. Those are conversations that I
• 1:15:19
  Speaker 9: have had a nauseum, but really love and willing to
• 1:15:24
  Speaker 9: actually do that for anybody that is willing to help
• 1:15:29
  Speaker 9: host me. Next would also be different conferences, association meetings,
• 1:15:36
  Speaker 9: things like that. So that is the space I'm seeing.
• 1:15:38
  Speaker 9: I have a little bit of that, like influencer. You know,
• 1:15:42
  Speaker 9: if you have a product that you're marketing that you
• 1:15:44
  Speaker 9: believe in, it's something that I'm very willing to, you know,
• 1:15:49
  Speaker 9: use my platform to share and we can have discussions
• 1:15:52
  Speaker 9: about that as well. So sort of that influencer speaker
• 1:15:56
  Speaker 9: kind of lane is where I'm at, but really looking
• 1:16:00
  Speaker 9: to have deeper connections, help people understand how to get
• 1:16:05
  Speaker 9: ahead in some ways, but then also really that education
• 1:16:09
  Speaker 9: on the healthcare side awesome.
• 1:16:12
  Speaker 4: Well, promise that you're going to come back, bring somebody
• 1:16:15
  Speaker 4: with you. Let's dig into a subject maybe. Like I said,
• 1:16:19
  Speaker 4: there's subjects that we desperately need pharmacists oversight on. And
• 1:16:24
  Speaker 4: you know, that's why we have forty plus different shows
• 1:16:27
  Speaker 4: on the network is because there's pharmacists out there who
• 1:16:29
  Speaker 4: are brilliant and they're really digging deep into one specific
• 1:16:33
  Speaker 4: aspect of the business of healthcare, and the business of
• 1:16:37
  Speaker 4: pharmacy care and communications falls in line with one hundred
• 1:16:42
  Speaker 4: percent of that. So you being out there speaking and
• 1:16:47
  Speaker 4: marketing yourself, but I almost feel like you're tripling up
• 1:16:50
  Speaker 4: or doubling up on exposure. You're not only it's not
• 1:16:53
  Speaker 4: only your career, but it's also the messaging that you're
• 1:16:57
  Speaker 4: pulling with you and how articulate and being able to
• 1:17:00
  Speaker 4: like a position and strategize too of how this how
• 1:17:04
  Speaker 4: the dominoes fall.
• 1:17:06
  Speaker 9: Yeah, certainly. Yeah, I'm I'm always excited to just use
• 1:17:12
  Speaker 9: my platform to help, you know, someone else get to
• 1:17:16
  Speaker 9: the next level or you know, grow their brand or business.
• 1:17:19
  Speaker 9: If that's something that I can do, definitely, you know,
• 1:17:23
  Speaker 9: excited to be able to do that.
• 1:17:25
  Speaker 4: So yeah, awesome, all right, Well we're gonna have to
• 1:17:28
  Speaker 4: have you back on twerks.
• 1:17:30
  Speaker 7: Uh.
• 1:17:31
  Speaker 4: I hope you have a good weekend. Are you a
• 1:17:33
  Speaker 4: NFL watcher at all for this weekend's games?
• 1:17:37
  Speaker 9: I am not. I heard the Chiefs did horribly recently.
• 1:17:43
  Speaker 9: I have a couple of people that are Ravens and
• 1:17:45
  Speaker 9: Steelers fans. They also are not doing very well. So
• 1:17:49
  Speaker 9: I'm kind of staying out of it this season. I
• 1:17:51
  Speaker 9: feel like the chips and dominoes are falling in very
• 1:17:54
  Speaker 9: different places than you know in previous years.
• 1:17:58
  Speaker 4: Had a guest last week on Twitter and I said
• 1:18:01
  Speaker 4: to her, so, do you follow any football?
• 1:18:03
  Speaker 3: Whatever she goes.
• 1:18:04
  Speaker 4: I don't really follow football, but I love going to
• 1:18:06
  Speaker 4: the parties because they have good treats there, and I'm like, listen,
• 1:18:09
  Speaker 4: at least that's honest.
• 1:18:10
  Speaker 3: I mean, because I'm.
• 1:18:12
  Speaker 4: Saying I go to a football party, I hope there's
• 1:18:14
  Speaker 4: good food and something to drink there.
• 1:18:17
  Speaker 9: Yeah, give me, give me a good time, you know,
• 1:18:19
  Speaker 9: I'll go and cheer with the best of them. I
• 1:18:21
  Speaker 9: really don't have a team, so I'm like, whoever you
• 1:18:23
  Speaker 9: tell me we're rooting for, go.
• 1:18:25
  Speaker 3: Team, I'll make you an honorary Steeler fan.
• 1:18:29
  Speaker 9: Then oh, my dad's a Steeler fan.
• 1:18:32
  Speaker 4: So yeah, already sign all right, Jordan, thank you so
• 1:18:37
  Speaker 4: much for being on twerks.
• 1:18:38
  Speaker 9: Thank you for having me. This has been fun.
• 1:18:41
  Speaker 6: It's that time of year again. No, not that time
• 1:18:47
  Speaker 6: of year. I'm talking about the Pharmacy fifty Awards. The
• 1:18:51
  Speaker 6: Pharmacy Podcast Network is excited to recognize the fifty most
• 1:18:55
  Speaker 6: influential people in pharmacy with our fourth annual Pharmacy fifty Awards.
• 1:19:00
  Speaker 6: This is your time to nominate and vote for your
• 1:19:02
  Speaker 6: pharmacy superstars with select categories like community, pharmacy, long term care,
• 1:19:08
  Speaker 6: and more. Voting starts now November seventeenth through December nineteenth
• 1:19:13
  Speaker 6: at Pharmacy fifty dot us. Winners will be announced live
• 1:19:17
  Speaker 6: on twerks on January sixteenth, twenty twenty six. Vote now
• 1:19:21
  Speaker 6: at Pharmacy fifty dot us