Latest / Sell Well: Helping Agencies Close More Deals and Grow Revenue
Phone a Friend: Weaver Ellard on Pricing Transparency and Winning Bigger Deals
I called up my friend Weaver Ellard, co-founder of Dodeka Digital, to talk about something almost every agency owner wrestles with: charging more. Weaver has sat on both sides of the table, as a client hiring agencies and now running one. He built his entire pricing approach around two things: market data and margins. We also get into why putting your pricing out in the open actually wins more deals than it costs you, how to stop pricing off a gut feeling, and the specific numbers Weaver watches to know it's actually time to raise your rates. If you've ever sent a proposal and just hoped the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.