154. Listen To This If… Someone Says ‘So What?' About Your Science
Ever had someone you care about listen to you talk about your work and ask, "so what?". It stings, but what if it's actually a gift? In this short episode, Jen and Michael reframe that deflating moment as one of the most useful questions you'll ever be asked: the very thing every funder, editor and audience member is quietly wondering anyway. They talk through how to answer it well: distinguishing why your work matters in your field from why it matters to the person in front of you, using the "five whys" to dig down to something they genuinely care about, and turning all those answers into a…
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