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They Ran the Same Agency for 8 Years Without Knowing Who Did What with John Scheer | Ep #926

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What happens when two founders build a successful marketing agency without ever clearly defining who owns what?

In this episode, John Scheer shares how eight years of overlapping responsibilities created hidden friction inside Herman-Scheer, and how a simple role clarification transformed the business. He explains why moving upmarket after the 2022 downturn required a completely different level of strategy, why bringing in a third partner accelerated growth instead of creating complexity…

The skinny

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