Latest / Inside The Moms Club / Sisters, Inc.--Joline and Celine Nehoray - BEVERLY HILLS LINGERIE - Wow Oh Wow !

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Sisters, Inc.--Joline and Celine Nehoray - BEVERLY HILLS LINGERIE - Wow Oh Wow ! · Inside The Moms Club

• 0:13
  Speaker 1: Hi, Welcome to inside the Mom's Club, where being a
• 0:16
  Speaker 1: mom is the coolest place to be. Here in the
• 0:20
  Speaker 1: Mom's Club, we believe that what embarrasses you now will
• 0:23
  Speaker 1: make a great story later. And let's face it, you
• 0:27
  Speaker 1: don't laugh sometimes you're gonna cry. Join us in having
• 0:31
  Speaker 1: a good laugh together. I'm Monica Samuels. You are now
• 0:35
  Speaker 1: inside the Mom's Club, your private destination for all things mom.
• 0:40
  Speaker 2: You say they're running to.
• 0:43
  Speaker 1: Welcome moms. Welcome to inside the Mom's Club. I'm your host,
• 0:46
  Speaker 1: Monica Samuels, and today I have the pleasure of having
• 0:51
  Speaker 1: as my co host. She'll look familiar to you, you know,
• 0:55
  Speaker 1: my regular coast Julie Orchidd, but this is her daughter.
• 0:59
  Speaker 3: You don't work.
• 1:00
  Speaker 1: It is with us today. Thank you for thank you
• 1:03
  Speaker 1: for today.
• 1:04
  Speaker 2: Thanks for having me, Monica.
• 1:06
  Speaker 1: I am so thrilled. You know you are such a
• 1:08
  Speaker 1: good daughter. It's your mother's birthday today and so.
• 1:11
  Speaker 2: Happy birthday mom.
• 1:12
  Speaker 1: Giving her a shout out. Yeah, happy birthday, Julie wherever
• 1:16
  Speaker 1: you are. So thank you so much for doing this.
• 1:21
  Speaker 4: I'm so so happy to be here.
• 1:22
  Speaker 1: So let's let's give the audience a little insight. They
• 1:25
  Speaker 1: know a lot about your mom because and you know
• 1:28
  Speaker 1: and and you and your sister because she talks about
• 1:30
  Speaker 1: you all the time on the show, shares all of
• 1:32
  Speaker 1: your deepest, darkest secrets. But anyway, we wouldn't hear from you.
• 1:35
  Speaker 4: Maybe I should have listened to a few more before.
• 1:37
  Speaker 1: Maybe you should have been paying attention. No, So you
• 1:40
  Speaker 1: have a sister?
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  Speaker 4: I do you do?
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  Speaker 1: And how old is she?
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  Speaker 4: My sister is seventeen, so depending on the time of year,
• 1:46
  Speaker 4: we are four or five years apart from each other.
• 1:48
  Speaker 4: Uh huh, which hopefully, like as time goes on, we'll
• 1:51
  Speaker 4: feel like a smaller gap. But when you're like a teenager,
• 1:54
  Speaker 4: like the difference between a thirteen year old and a
• 1:57
  Speaker 4: nineteen year old, it feels like a lot.
• 1:59
  Speaker 1: Yeah, I have a sister five years shuger than me,
• 2:01
  Speaker 1: so yeah, same thing. I know what that's like. So
• 2:04
  Speaker 1: do you all have what do you do? You have
• 2:05
  Speaker 1: a lot in common? I mean you're pretty foreign age,
• 2:08
  Speaker 1: but true.
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  Speaker 4: Yes, she's we do have a lot in common in
• 2:11
  Speaker 4: our humor. But I'm very impressed by sisters working together
• 2:16
  Speaker 4: because it's always very difficult.
• 2:18
  Speaker 1: That would be. So would you ever be able to
• 2:20
  Speaker 1: work with emmy?
• 2:21
  Speaker 4: I feel like, yes, we would totally be able to
• 2:24
  Speaker 4: work together one.
• 2:25
  Speaker 1: Day, and what do you like? I feel like we would.
• 2:27
  Speaker 4: Probably be bickering like sisters quite a bit.
• 2:29
  Speaker 1: Now you were both in drama together, I mean not together.
• 2:32
  Speaker 4: But oh yes, well she's so she's a dancer. So
• 2:36
  Speaker 4: she always did the musicals and she was a dancer.
• 2:39
  Speaker 4: I did not get the dancing jeans.
• 2:42
  Speaker 1: I know what that's I know what that's like. Actually
• 2:45
  Speaker 1: I have that going on with my sister. Yeah, is
• 2:47
  Speaker 1: she a d answer, she's a yeah, she's a dancer.
• 2:49
  Speaker 1: Throws it up to me all the time. But I'm terrible.
• 2:53
  Speaker 1: I'm like the worst. So would you wouldn't like perform together?
• 2:57
  Speaker 1: Or what? Would you? Have you ever performed together? You
• 2:59
  Speaker 1: all did?
• 3:00
  Speaker 5: No?
• 3:01
  Speaker 4: One time when I was a senior on the soccer
• 3:03
  Speaker 4: team on varsity, they let us play the JV and
• 3:06
  Speaker 4: she was in the eighth grade and I was like
• 3:09
  Speaker 4: eighteen years old and we got to play each other.
• 3:11
  Speaker 4: Oh she kicked my butt.
• 3:13
  Speaker 1: Oh how'd that go?
• 3:15
  Speaker 4: Not? Well?
• 3:17
  Speaker 2: Yeah, I've bet not well at all. Yeah, yeah, I
• 3:20
  Speaker 2: bet that would be rough.
• 3:22
  Speaker 1: Well, But you think you could work with your sister?
• 3:25
  Speaker 4: I do think we could work together.
• 3:26
  Speaker 1: I feel like my sister. I have two sisters and
• 3:30
  Speaker 1: one of them is a little bossy, so I'm not
• 3:32
  Speaker 1: sure how that would go. Oh yeah, but because I'm
• 3:36
  Speaker 1: the oldest, so I should be boss. That should be
• 3:38
  Speaker 1: the boss. Actually, so it'd be hard to that would
• 3:41
  Speaker 1: be a little difficult. Well, we are going to find
• 3:43
  Speaker 1: out what it's like for sisters to actually work together
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  Speaker 1: for real and in a real business, because we're lucky
• 3:49
  Speaker 1: we have two sisters and they are with us here today.
• 3:52
  Speaker 1: They are the owners of Beverly Hills Lingerie, which is
• 3:55
  Speaker 1: a company created by women for women and it isn't
• 4:00
  Speaker 1: highly female led team. Please welcome Joline and Selene ne hooray,
• 4:05
  Speaker 1: welcome to the Mom's Love Ladies.
• 4:08
  Speaker 6: Having thank you for having me lovely ladies, and you've
• 4:12
  Speaker 6: picked it off on our favorite topic, sisters five years apart.
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  Speaker 2: I loved hearing that. I can't wait to jump into that. Yeah,
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  Speaker 2: we can give you the everything.
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  Speaker 1: Okay, well all right, well let's get right to it
• 4:26
  Speaker 1: them because there's plenty of sisters out there who have
• 4:28
  Speaker 1: this age, Like, who knows, maybe you're gonna inspire.
• 4:31
  Speaker 4: Georgia, have a lot you feel inspired.
• 4:35
  Speaker 1: So so growing up, can one of you dance and
• 4:39
  Speaker 1: the other one kid or is that common and.
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  Speaker 6: Scually, yeah, maybe that's a high school.
• 4:45
  Speaker 2: Yeah in the gene and yeah.
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  Speaker 1: Myster okay, okay, that's great. And then I feel that
• 4:55
  Speaker 1: because I really am I can't dance at all. So
• 4:57
  Speaker 1: so when you were growing up, So do you have
• 4:59
  Speaker 1: different interest growing up or did you have things that
• 5:02
  Speaker 1: you both.
• 5:04
  Speaker 6: Liked to do together. That's a good question. I think
• 5:06
  Speaker 6: we did a lot of things together. And one of
• 5:09
  Speaker 6: the first like bigger interests was drama theater. We did
• 5:14
  Speaker 6: the playground, Gary Spats he raised like Dylan and Cole
• 5:18
  Speaker 6: Sprouse and Brittany and Jamie Spears like that. That was
• 5:21
  Speaker 6: we thought that was in the path for us.
• 5:23
  Speaker 2: So we both went.
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  Speaker 6: There for a lot of years. And then I just
• 5:28
  Speaker 6: followed what my sister did after that, college wise, major wise,
• 5:33
  Speaker 6: and we went and now we're working together. Yeah, we really,
• 5:36
  Speaker 6: I would say we had a very similar path, whether
• 5:40
  Speaker 6: it was interest or I just fell into it like that.
• 5:43
  Speaker 1: But like following your sister into college, I mean, did
• 5:46
  Speaker 1: you was you were following that path, did you feel
• 5:49
  Speaker 1: like you had to do better than she had done
• 5:52
  Speaker 1: or did you feel overwhelmed by she was she was
• 5:54
  Speaker 1: all that.
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  Speaker 6: And you let me preface this with my sister is
• 5:58
  Speaker 6: an incredible student. She was like straight a four point
• 6:01
  Speaker 6: zero straight to pre med t USC, so she was
• 6:04
  Speaker 6: she was exceptional.
• 6:05
  Speaker 1: Oh wow, that's one.
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  Speaker 2: Thing I did different. Yeah, I applied.
• 6:08
  Speaker 6: She Yeah, I can brag was going to do that.
• 6:12
  Speaker 6: I can brag for her for about that. But she
• 6:14
  Speaker 6: was on that path. She had so much intelligence and
• 6:18
  Speaker 6: so much grit. She was amazing. And me, being five
• 6:21
  Speaker 6: years older, I had already kind of experimented with where
• 6:24
  Speaker 6: I wanted to put my major, what I wanted to
• 6:25
  Speaker 6: do after college, and what my passions were. So when
• 6:29
  Speaker 6: I kind of told her that I was going to
• 6:31
  Speaker 6: go into the entrepreneurship route, we talked about it together
• 6:36
  Speaker 6: and she was like, wow, the women's field is so
• 6:38
  Speaker 6: much fun.
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  Speaker 2: It was the perfect time. Like I went and switched
• 6:41
  Speaker 2: my major.
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  Speaker 6: I walked straight into the dean's office after that conversation,
• 6:45
  Speaker 6: still as a freshman struggling in pre Med, and I
• 6:47
  Speaker 6: switched my major to communications what she had and my
• 6:50
  Speaker 6: mindor and entrepreneurship what she.
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  Speaker 7: Had, and.
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  Speaker 2: We balanced each other out so well.
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  Speaker 6: I mean, like earning our degrees five years apart was
• 6:58
  Speaker 6: amazing because as much as the curriculum stays consistent, the
• 7:02
  Speaker 6: students around you and technology and social media, everything was
• 7:06
  Speaker 6: advancing so quickly, So it was amazing. I learned so
• 7:10
  Speaker 6: much from my sister, so as the older sister, I
• 7:13
  Speaker 6: was learning so much from my sister.
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  Speaker 2: So it was amazing, as was I.
• 7:17
  Speaker 6: I was always the younger sister looking up and wanting
• 7:20
  Speaker 6: to do everything that way, the way my sister wanted it.
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  Speaker 6: And I feel like I was doing things the way
• 7:25
  Speaker 6: that she was doing things, Like I was looking up
• 7:28
  Speaker 6: to my younger sister as if she was my older sister,
• 7:30
  Speaker 6: which is the best dynamic, by the way of Georgia
• 7:32
  Speaker 6: for you and Emmy, I look just to look at
• 7:36
  Speaker 6: each other as role models. Whatever the age is, we'll
• 7:39
  Speaker 6: put you guys in such a good place. You learn
• 7:42
  Speaker 6: a lot from each other. And the different I mean,
• 7:44
  Speaker 6: the age gap to me is just so powerful because
• 7:47
  Speaker 6: being from different generations and you know, different yeah, just
• 7:52
  Speaker 6: like times of life at different times, Like life was
• 7:56
  Speaker 6: so different when my sister was in college and undergrad
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  Speaker 6: versus I was in college undergrad.
• 8:00
  Speaker 2: Like. She always likes to.
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  Speaker 6: Remind me that uber and dry bar did not exist
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  Speaker 6: for her so.
• 8:08
  Speaker 1: The world changes.
• 8:09
  Speaker 2: Those are her favorite things.
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  Speaker 6: But she likes to say she's like, not only could
• 8:13
  Speaker 6: I not go anywhere I didn't look good because.
• 8:16
  Speaker 2: What are something?
• 8:17
  Speaker 4: But like everything is recorded now and I feel like
• 8:20
  Speaker 4: it wasn't like that. Like five years ago, my.
• 8:22
  Speaker 6: Friends and I would order cabs from USC to go
• 8:25
  Speaker 6: to college parties, like it was just like one time.
• 8:28
  Speaker 6: If I tell her, I'm like, oh my god, there's
• 8:29
  Speaker 6: so much that you don't know that went on for
• 8:32
  Speaker 6: me in college. So soon as she was an undergrad,
• 8:35
  Speaker 6: I'm like, tell me everything, give me the latest and greatest.
• 8:37
  Speaker 2: What are the apps? How are we doing this?
• 8:39
  Speaker 1: Like?
• 8:40
  Speaker 6: And we were able to bring those things together in
• 8:43
  Speaker 6: the middle yeah to me and build a business with
• 8:45
  Speaker 6: both of our experiences.
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  Speaker 2: Yeah, no, it's great. I think it's a huge benefit.
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  Speaker 2: I think age gap is a huge benefit.
• 8:51
  Speaker 1: Do you have a brethren between you or just the
• 8:53
  Speaker 1: two of you it's just us?
• 8:54
  Speaker 6: Yeah, Georgia loves that great time sister only Yeah, it's great.
• 9:01
  Speaker 1: See, I had a sister in the middle tween me
• 9:03
  Speaker 1: and my sister who's five years younger, So okay, and
• 9:06
  Speaker 1: then she's all always talking about being the middle sister.
• 9:08
  Speaker 6: It's personality, the middle child's love it exactly the whole personality.
• 9:14
  Speaker 2: Yeah.
• 9:15
  Speaker 1: So you graduate from USC and you're off to the
• 9:18
  Speaker 1: world first, what do you What did you do?
• 9:20
  Speaker 2: I was off to the world first.
• 9:22
  Speaker 6: I so I graduated with communications mine in an entrepreneurship
• 9:26
  Speaker 6: and I wanted to go the PR route. I was like,
• 9:28
  Speaker 6: I love people and I love to meet people. Let
• 9:30
  Speaker 6: me go and do some public relations for you know,
• 9:33
  Speaker 6: lifestyle PR.
• 9:35
  Speaker 2: But before I did that, I.
• 9:36
  Speaker 6: Took almost I would say, four to five months just
• 9:39
  Speaker 6: interviewing for jobs, like I even I even interviewed for
• 9:42
  Speaker 6: a firm Deloitte. I was like, maybe I'll do marketing
• 9:44
  Speaker 6: for them. Like I tried so many different career paths
• 9:47
  Speaker 6: in my mind, like very quickly within those like four months,
• 9:50
  Speaker 6: and in my mind I was just like cycling through,
• 9:52
  Speaker 6: like oh I like this, I like that I could
• 9:54
  Speaker 6: actually do this, and then you're getting so much outside
• 9:56
  Speaker 6: noise of people telling you what to do. But I
• 9:59
  Speaker 6: ended up working in PR for a little bit. I
• 10:01
  Speaker 6: also worked in marketing for a hair brand for a
• 10:04
  Speaker 6: bit and then which, by the way, this is exactly
• 10:07
  Speaker 6: what you do before you start.
• 10:08
  Speaker 2: Your own business.
• 10:09
  Speaker 6: You have to these are the keys and resources that
• 10:11
  Speaker 6: you learned to start your own business.
• 10:12
  Speaker 2: So this was so beneficial, This was very valuable. It
• 10:15
  Speaker 2: was amazing.
• 10:16
  Speaker 6: Like just working in PR in Lifestyle PR, I'm like, wow,
• 10:18
  Speaker 6: this is a lot of work. I'd love to be
• 10:21
  Speaker 6: doing this for my own brand, Like that would be amazing.
• 10:23
  Speaker 6: So as soon as I did that for a little
• 10:26
  Speaker 6: under a year and I called my sister and I
• 10:28
  Speaker 6: was like, we got to do something, Like there's so
• 10:30
  Speaker 6: much that we can do. So we were so blessed
• 10:33
  Speaker 6: to be around so many female founders. Also so supportive family,
• 10:38
  Speaker 6: supportive family friends, so many people who could help us,
• 10:41
  Speaker 6: who had experience. There were so many helpful mentors for
• 10:44
  Speaker 6: us and very like transparent ones, like they weren't scared
• 10:47
  Speaker 6: to be vulnerable with us and tell us all about
• 10:49
  Speaker 6: all our failures and.
• 10:50
  Speaker 2: They didn't make it workund intimidating at a brand, not
• 10:53
  Speaker 2: at all.
• 10:54
  Speaker 1: So they were encouraging.
• 10:55
  Speaker 2: They're very encouraging.
• 10:56
  Speaker 6: I have to say, going to family business though, with
• 10:59
  Speaker 6: like scare people when they when they heard that we'd
• 11:01
  Speaker 6: worked together. But not everyone has the same relationship with
• 11:04
  Speaker 6: their family or sister. Not everyone is going to be
• 11:08
  Speaker 6: in a cat fight every day, or people couldn't trust
• 11:11
  Speaker 6: that we were actually genuinely best friends and actually liked
• 11:14
  Speaker 6: to sound like the craziest phenomenon that sisters liked each
• 11:17
  Speaker 6: other and could work together, and we liked each other
• 11:20
  Speaker 6: on a personal level, on a professional level, and we
• 11:22
  Speaker 6: hung out every day regardless of work.
• 11:25
  Speaker 1: Because that's the old day. Don't don't work with your
• 11:28
  Speaker 1: family or friends.
• 11:29
  Speaker 2: Totally, which which I think rings true.
• 11:34
  Speaker 6: Like I see, you know a bunch of calling outs
• 11:36
  Speaker 6: with friends and roommates and they tried to do something
• 11:38
  Speaker 6: together and it ruined their friendship and the business fails
• 11:41
  Speaker 6: and all that.
• 11:41
  Speaker 2: I get it. But if it works, it works great.
• 11:44
  Speaker 6: And we always want the best for each other and
• 11:46
  Speaker 6: we have each other's backs and we started as best friends.
• 11:48
  Speaker 1: So yeah, And I think you're right too about starting
• 11:51
  Speaker 1: in the lifestyle pr and everything and knowing because when
• 11:54
  Speaker 1: you know how to sell something.
• 11:56
  Speaker 4: You want to fell your own.
• 11:58
  Speaker 6: I was like, I'm doing all that has work for
• 12:00
  Speaker 6: all these brands, Like I want to sell my own things.
• 12:03
  Speaker 1: Yeah, because I mean, you could have the most amazing product,
• 12:05
  Speaker 1: but if you don't know how to sell it and
• 12:06
  Speaker 1: get in front of people too, then it's you know,
• 12:09
  Speaker 1: it's not Yeah, there's no point to exactly. So what's now?
• 12:16
  Speaker 1: You get along great? Yes, but what's the biggest challenge?
• 12:20
  Speaker 1: There's got to be something that's challenging. Is there something.
• 12:24
  Speaker 2: That's I'm trying to think. We look at each other
• 12:27
  Speaker 2: in silence. Yes, a challenge.
• 12:30
  Speaker 4: This is good.
• 12:31
  Speaker 2: This is good.
• 12:33
  Speaker 1: Then you have to think about it.
• 12:34
  Speaker 6: The funny challenge is like we can get sidetracked talking
• 12:37
  Speaker 6: about life.
• 12:38
  Speaker 2: I thought that, yeah.
• 12:41
  Speaker 6: That's relevant, But honestly it can be a challenge, Like
• 12:44
  Speaker 6: we could sit there and spend like two hours on
• 12:46
  Speaker 6: the lunch break forgetting we have to go back to work.
• 12:50
  Speaker 1: Because you know so much to talk about, you know
• 12:52
  Speaker 1: so much about your own life, because like to see
• 12:54
  Speaker 1: you starting to talk about well, our parents, gosh, friends
• 12:59
  Speaker 1: are dating, what do you think about this guy or whatever,
• 13:02
  Speaker 1: and then all of a sudden you forget, oh yeah
• 13:03
  Speaker 1: we have a business there.
• 13:05
  Speaker 6: No, I would say I personally can challenge. That's a
• 13:08
  Speaker 6: challenge for me because I like, I think we're really
• 13:13
  Speaker 6: really understanding of each other's lifestyle. And she's like, I
• 13:18
  Speaker 6: have a ten am workout. I'm like, great, I love
• 13:20
  Speaker 6: that for you. Yeah we have a business. Yeah, run today,
• 13:25
  Speaker 6: we have a meeting today. Not to say that we're
• 13:28
  Speaker 6: not always working, but there are times like that, like.
• 13:32
  Speaker 1: Because yeah, yeah, so one of you keeps the other
• 13:35
  Speaker 1: one accountable for that kind of stuff.
• 13:37
  Speaker 6: We can fill in each other's gaps wherever need be.
• 13:39
  Speaker 6: But we're both constantly like any brand owner would be
• 13:43
  Speaker 6: lying to if they told you they worked specific hours,
• 13:46
  Speaker 6: because you don't like you work nights, you work weekends,
• 13:48
  Speaker 6: you work all the time, like you're always doing something
• 13:51
  Speaker 6: for your brand. There's like no break really. So we
• 13:54
  Speaker 6: have each other, thank god. So when when we have
• 13:56
  Speaker 6: other things that we need to do, we have each
• 13:58
  Speaker 6: other's back, which is amazing, very very understanding.
• 14:01
  Speaker 2: Yeh, we are.
• 14:03
  Speaker 1: How did you get it started? So when did Beverly
• 14:05
  Speaker 1: Hills Lingerie start? And how did you decide that lingerie
• 14:09
  Speaker 1: was going to be the product?
• 14:12
  Speaker 6: So much, I know, I don't want to take up
• 14:14
  Speaker 6: the whole podcast as they could, but I'll obviously be quick.
• 14:18
  Speaker 6: I think that it was perfect product timing, like perfect
• 14:24
  Speaker 6: product product market fit and the timing. It was like
• 14:28
  Speaker 6: my second semester freshman year at USC and that was
• 14:31
  Speaker 6: the time girls were starting to wear lacey lingerie inspired
• 14:34
  Speaker 6: pieces out of the house leather jacket, jeans and like
• 14:37
  Speaker 6: a lace brallette was it, But there wasn't a brand
• 14:40
  Speaker 6: that said to do that.
• 14:41
  Speaker 2: It was like your old Victoria's Secret bra, but you
• 14:43
  Speaker 2: wanted to be sexy and that was all you had.
• 14:45
  Speaker 6: And he throw it on and we're like, we need
• 14:48
  Speaker 6: to find a way to market that and be the
• 14:51
  Speaker 6: brand that says you should wear this like this and
• 14:53
  Speaker 6: it's actually kind of outerwear launderie inspired clothing as we
• 14:57
  Speaker 6: sell also Lingerie, and we went through so many different
• 15:00
  Speaker 6: business models. That was like also the hot year for
• 15:03
  Speaker 6: subscription model, and we were like, oh my god, we're
• 15:06
  Speaker 6: going to show up with Lingerie at everyone's doorstep every
• 15:09
  Speaker 6: week like that.
• 15:09
  Speaker 2: That was going to be our model.
• 15:11
  Speaker 6: And then and then we're going to be like a
• 15:12
  Speaker 6: marketplace that carried a bunch of brands that we liked,
• 15:14
  Speaker 6: and we would market everything and we'd curated markets like
• 15:18
  Speaker 6: a street where Lingerie website boutique. And then we were like,
• 15:22
  Speaker 6: you know what, there's nothing as timeless and classic and
• 15:27
  Speaker 6: truly fitting for us other than to sell our own
• 15:30
  Speaker 6: brand as our own consumer, as our own target audience,
• 15:34
  Speaker 6: Like we understand what girls our age want the best,
• 15:37
  Speaker 6: so let's just make it. Let's just create it, let's
• 15:39
  Speaker 6: design it and sell it with so much passion. We
• 15:42
  Speaker 6: believed in it so much, and we spent the next
• 15:46
  Speaker 6: year and a half. That was like spring twenty seventeen
• 15:48
  Speaker 6: that I was just mentioning. The idea came. We spent
• 15:50
  Speaker 6: the next year and a half studying, researching, sitting on
• 15:53
  Speaker 6: our laptops until four am, just learning about the laundry industry.
• 15:57
  Speaker 6: We went to Vegas a few times for the launder
• 16:00
  Speaker 6: shows trade shows.
• 16:02
  Speaker 2: Is that the best place to ye, not not a
• 16:04
  Speaker 2: lund would interesting, it's a convention.
• 16:13
  Speaker 6: And yeah, we just did as much as we could,
• 16:15
  Speaker 6: We learned as much as we could, and we were
• 16:17
  Speaker 6: ready to launch in September twenty eighteen, and first did
• 16:21
  Speaker 6: like grilla marketing to our friends and family, to my
• 16:23
  Speaker 6: community in our like at USC and then our Persian
• 16:27
  Speaker 6: community in Beverly Hills, which if we're from LA you know,
• 16:30
  Speaker 6: is really big, and we just yeah, we just we were.
• 16:34
  Speaker 2: Got flyers everywhere.
• 16:36
  Speaker 6: We wereking amazing branded flyers and we were putting them
• 16:40
  Speaker 6: all over campus, aving events, we were doing pop ups.
• 16:43
  Speaker 6: We were putting them like all over the streets adjacent
• 16:45
  Speaker 6: to the pop ups, like we were doing everything we could.
• 16:48
  Speaker 2: Like our life was just and it worked tied to this.
• 16:51
  Speaker 2: It really worked with me.
• 16:52
  Speaker 6: Like a few months we had so much natural press,
• 16:55
  Speaker 6: like cover of newspapers and magazine.
• 16:57
  Speaker 2: A lot of sales. It was it was great.
• 17:00
  Speaker 1: Yeah, it so it was really targeted towards the audience's college.
• 17:06
  Speaker 6: Because caniche you start it was small friends and family
• 17:10
  Speaker 6: and then they tell a friend, who tells who tells
• 17:12
  Speaker 6: a friend, and that's how businesses grow, and especially before
• 17:14
  Speaker 6: social media, that's the only way businesses grew besides like
• 17:18
  Speaker 6: SEO and website. But even before that, it was just
• 17:20
  Speaker 6: like referral based.
• 17:21
  Speaker 1: So you and your brand is really more towards younger
• 17:25
  Speaker 1: like years ago, it wasn't lingerie, but my husband came
• 17:29
  Speaker 1: home with a string bikini for me. But it was
• 17:33
  Speaker 1: so string that I could hold it in my fist.
• 17:36
  Speaker 1: It was like, this is not really meant for me.
• 17:40
  Speaker 1: So your brand wanted to rock it? Well, if I wanted, well,
• 17:43
  Speaker 1: I could do a lot with it. I'm not rocking.
• 17:45
  Speaker 1: It was not going to happen necessarily. I couldn't even
• 17:47
  Speaker 1: get in it. I mean, I confused, But that's the question.
• 17:54
  Speaker 1: So so it's meant it was originally targeted towards younger people.
• 17:58
  Speaker 1: But you're saying, hey, that's what's your philosophy now, like
• 18:04
  Speaker 1: everyone should be like, yeah.
• 18:06
  Speaker 2: Yeah, article.
• 18:08
  Speaker 6: We've added a lot to all of our collections, Like
• 18:10
  Speaker 6: we do a lot of different drops with new products
• 18:13
  Speaker 6: like robes and pajamas and stuff like that. But when
• 18:16
  Speaker 6: we first started we Trade Lone, we trademarked our tagline
• 18:19
  Speaker 6: as laundry for a night in or a night out.
• 18:22
  Speaker 6: So all the pieces that we were launching with we
• 18:24
  Speaker 6: wanted to have dual purpose. So we were shooting every
• 18:27
  Speaker 6: single piece as a bedroom look and also was a
• 18:29
  Speaker 6: streetwear look. So we wanted to was ready to Yeah,
• 18:32
  Speaker 6: it was ready to said it was truly ready to wear.
• 18:35
  Speaker 2: We wanted to go and point.
• 18:38
  Speaker 6: So then we started adding more that could fit definitely,
• 18:41
  Speaker 6: like just different age groups.
• 18:43
  Speaker 1: So you so at the Grammy Awards recently, you weren't
• 18:47
  Speaker 1: behind the Kanye West that's that's considered streetwear? What is
• 18:51
  Speaker 1: that exact?
• 18:51
  Speaker 6: I don't even know if that falls into laundry that
• 18:56
  Speaker 6: I don't want that in my bucket. Yeah, yeah, well
• 18:59
  Speaker 6: that's good, that's good.
• 19:00
  Speaker 4: Did no Actually I had a question about y'all's design,
• 19:02
  Speaker 4: So who designs. How do you guys decide like what
• 19:05
  Speaker 4: you want it to look like? You have a designer,
• 19:08
  Speaker 4: And I love that because you get this all the time.
• 19:10
  Speaker 6: And I love that people are curious about that we
• 19:12
  Speaker 6: work together with a designer. We didn't go to school
• 19:15
  Speaker 6: for technical design, we didn't go to fashion school.
• 19:18
  Speaker 2: We handle the business side.
• 19:19
  Speaker 6: We have an amazing designer, and that also leaves us
• 19:21
  Speaker 6: time and freedom and creativity to spend on other aspects.
• 19:25
  Speaker 2: Yeah, you think you.
• 19:26
  Speaker 4: Guys have similar taste with yours.
• 19:30
  Speaker 2: It's okay if it's not. Apparently this is a session
• 19:32
  Speaker 2: that we needed. I don't target. We've never like, have
• 19:36
  Speaker 2: we ever said each other about a product?
• 19:38
  Speaker 6: Yes, I'll remind you. Maybe maybe I'm on the right.
• 19:44
  Speaker 6: Apparently I've only been the one that I hear no
• 19:46
  Speaker 6: to my house.
• 19:47
  Speaker 2: Sorry, I'm usually very accommodating. I'm so sorry.
• 19:51
  Speaker 6: But I think i'm like a little bit more risk averse.
• 19:55
  Speaker 6: So sometimes I'm like, oh gosh, that's not going to sell.
• 19:57
  Speaker 6: I'm so scared that my sister's like, no, we have
• 19:59
  Speaker 6: to try it, which I love. That's like the best
• 20:01
  Speaker 6: way to balance each other out, best best way. It's
• 20:05
  Speaker 6: not a balance if it's no, it's a balance because
• 20:07
  Speaker 6: if it doesn't get there.
• 20:09
  Speaker 2: Funny, we always see half one.
• 20:10
  Speaker 1: We're definitely sisters. Yeah, I haven't hear it the conversation
• 20:14
  Speaker 1: so much.
• 20:15
  Speaker 2: After this episode is done, I'm telling you we meet halfway.
• 20:20
  Speaker 6: We do, yeah, but we're both happy at the end
• 20:23
  Speaker 6: of a discussion with product. I've only been wanting to
• 20:26
  Speaker 6: launch a basics collection for five years.
• 20:28
  Speaker 2: Okay, I can tell you the issues of the basics collection.
• 20:31
  Speaker 6: I know it sounds amazing. I know it sounds amazing.
• 20:34
  Speaker 6: It's already oversaturated. It is so hard because people go
• 20:38
  Speaker 6: to big brands that they trust for basics. As much
• 20:41
  Speaker 6: as I would love to, we have so many other
• 20:43
  Speaker 6: things that we have to do. And might I say balance?
• 20:46
  Speaker 6: Might I say our mom, who we adore. She's like
• 20:49
  Speaker 6: our fashion icon. She's like everything to us. She's so
• 20:53
  Speaker 6: creative and so confident with everything she wears. Every time
• 20:56
  Speaker 6: she's talking to us about our brand, she's like, when
• 20:58
  Speaker 6: are you launching cooler designs? When is your next like
• 21:02
  Speaker 6: you know, head turning, peace like and stuff like that,
• 21:05
  Speaker 6: And we're like, and the photos that she'll send us
• 21:07
  Speaker 6: for inspiration are like the most elaborate busiest. It's like
• 21:15
  Speaker 6: catre so maybe that's what clouding judgment.
• 21:21
  Speaker 1: And you're speaking of your mom. So your parents are
• 21:24
  Speaker 1: they from.
• 21:25
  Speaker 2: Iran or do they emigrate it?
• 21:27
  Speaker 1: And oh yeah, I have a friend who did actually
• 21:30
  Speaker 1: that year as well.
• 21:31
  Speaker 2: Yeah.
• 21:32
  Speaker 1: So culturally, I mean, are they lingerie?
• 21:36
  Speaker 5: Yeah?
• 21:36
  Speaker 1: Are they cool with all of it?
• 21:39
  Speaker 2: Or are they're like you're cool parents? They're cool parents.
• 21:41
  Speaker 6: Obviously we come from a very traditional conservative background community
• 21:45
  Speaker 6: and home.
• 21:46
  Speaker 2: But they're cool. They're supportive.
• 21:48
  Speaker 6: They gave us all the confidence and support in the world,
• 21:51
  Speaker 6: and we're so lucky. But it's definitely very unconventional from
• 21:55
  Speaker 6: where we come from, how we were raised in our traditions.
• 21:59
  Speaker 1: Very well, that's cool, you've got cool, supportive parents. Well,
• 22:04
  Speaker 1: we actually have some pictures of some of your Oh great,
• 22:08
  Speaker 1: nothing from the basic collection evidently, but it's not around.
• 22:14
  Speaker 1: Can you pull up some of those, let's take a
• 22:16
  Speaker 1: look and you can describe them for us, tell us
• 22:17
  Speaker 1: a little bit about your So yeah, because we have
• 22:20
  Speaker 1: a YouTube channel from top of the podcast, so you
• 22:24
  Speaker 1: can describe them and some people can actually see them.
• 22:27
  Speaker 2: I love that.
• 22:27
  Speaker 6: Well, thank you to everyone who's watching and not just listening.
• 22:32
  Speaker 6: That was one of our first photo shoots. That's my
• 22:33
  Speaker 6: sister and I. My sister's wearing one of our robes.
• 22:38
  Speaker 6: I'm wearing one of our first braw lettes that sold
• 22:40
  Speaker 6: out like crazy. That was a really good piece. It
• 22:43
  Speaker 6: was perfect for the times. There was like something like
• 22:46
  Speaker 6: that on every celebrity every day in that year. Very
• 22:50
  Speaker 6: versatile and black cells really well, yeah, exactly.
• 22:55
  Speaker 5: To that.
• 22:56
  Speaker 2: So that's yeah, the same episodes I was talking about.
• 23:00
  Speaker 1: Yeah, do you have any celebrities that wear your pieces
• 23:04
  Speaker 1: that they're known.
• 23:05
  Speaker 6: For the first one, which was really exciting COVID was
• 23:08
  Speaker 6: Addison Ray who was like a totally organic, unpaid in
• 23:13
  Speaker 6: feed post, just our brand tag, just her wearing our photo,
• 23:16
  Speaker 6: our broad lette in a mirre selfie.
• 23:18
  Speaker 2: Yeah, she looked amazing. So she sold down on top. Yeah,
• 23:21
  Speaker 2: that was really fun. It's a great little surprise. It
• 23:23
  Speaker 2: was so sweet of her.
• 23:23
  Speaker 6: We had sent her a bunch of product, and we
• 23:26
  Speaker 6: liked to gift organically because we say, if you love
• 23:28
  Speaker 6: our product, we'd love for you to promote.
• 23:30
  Speaker 2: It, and if not, like we like to know you.
• 23:32
  Speaker 6: Know, and we like to say, like almost six years
• 23:35
  Speaker 6: in business, we've never paid anyone to wear and post
• 23:38
  Speaker 6: our product, and it's a very very special thing we
• 23:41
  Speaker 6: pride ourselves on.
• 23:41
  Speaker 1: Well, yeah, that it speaks to your product.
• 23:43
  Speaker 2: Yeah, and it took a lot to get there.
• 23:46
  Speaker 6: We worked really hard, but we know that that was
• 23:48
  Speaker 6: successful and we can keep going.
• 23:49
  Speaker 2: With that, which is really awesome. Mm hmmm, yeah, amazing.
• 23:53
  Speaker 4: Well, if you guys brought any samples, Monica would love
• 23:55
  Speaker 4: to try some.
• 23:56
  Speaker 2: Oh my gosh, I think they're a little too stringy.
• 24:00
  Speaker 4: You might get lost.
• 24:01
  Speaker 2: But that's a fabulous, stunning Yeah, I know you.
• 24:07
  Speaker 1: Well, I will get on long and purchase something, and
• 24:10
  Speaker 1: I would love to try this. One's wondering, you know
• 24:14
  Speaker 1: the different like age wise, you don't, you never, you
• 24:18
  Speaker 1: just don't think of it in terms of an age because.
• 24:21
  Speaker 6: Actually limit on like feeling sexy, feeling confident.
• 24:25
  Speaker 1: Yeah, well, and yeah you're right, because think about over
• 24:27
  Speaker 1: at the villages. From what I've heard, that's quite a place.
• 24:30
  Speaker 1: So in Florida, the seniors community. Oh interesting, you could
• 24:36
  Speaker 1: probably do some heavy market over there. That's your ideal market.
• 24:42
  Speaker 4: But let me tell you, I mean, yeah, the target audience.
• 24:45
  Speaker 1: You can have a hole in the car, a special
• 24:47
  Speaker 1: a special tab on your you know, for the I
• 24:51
  Speaker 1: didn't for the more seasoned modern women out there.
• 24:55
  Speaker 4: Maybe some brock products. I know some people struggle with
• 24:58
  Speaker 4: the clips.
• 25:00
  Speaker 2: You're hilarious.
• 25:01
  Speaker 6: I was also going to say, it's I think the
• 25:03
  Speaker 6: word lingerie can be so intimidating and it's just like
• 25:06
  Speaker 6: based on how people thought of it over years. But
• 25:09
  Speaker 6: when you think about it, everybody is buying robes, pajamas,
• 25:13
  Speaker 6: braw lats underwhere you have to own some but the
• 25:17
  Speaker 6: word is a little intimidating and it's like only for
• 25:19
  Speaker 6: the bombshells and sexy girls and between angels. Yeah.
• 25:23
  Speaker 1: Well, and so some people are enjoy being comfortable too.
• 25:27
  Speaker 1: So are women generally comfortable in your pieces? Yes, because
• 25:31
  Speaker 1: I know some people are like, this thing is killing me.
• 25:34
  Speaker 6: But yeah, yeah, and specifically this we have. We had
• 25:36
  Speaker 6: this in mind when we started the brand. So we
• 25:39
  Speaker 6: only size between small and large small, medium large, so
• 25:43
  Speaker 6: it's very comfortable to buy. It's not intimidating, and there's
• 25:47
  Speaker 6: room in each size large, so it's it's stretchy, it's
• 25:52
  Speaker 6: it's that's great.
• 25:54
  Speaker 1: Yeah, Well, what's your vision for the future of the brand,
• 25:57
  Speaker 1: are you.
• 25:59
  Speaker 2: Sometimes No, we're aligned. I hope we're aligned.
• 26:02
  Speaker 1: Well, so we have we She went to school with
• 26:07
  Speaker 1: Kendra Scott's son and so and so with friends with
• 26:13
  Speaker 1: her son. And she of course started with the jewelry,
• 26:16
  Speaker 1: but now you know she's in candles and this and that.
• 26:19
  Speaker 1: I mean, where what are what do you see your
• 26:22
  Speaker 1: yourselves doing five or ten years.
• 26:23
  Speaker 6: Which we actually talked about all the time, expanding categories
• 26:27
  Speaker 6: and being like a one stop shop for everything. And
• 26:30
  Speaker 6: we do have candles and we do have like an
• 26:32
  Speaker 6: intimacy card deck that like can set the mood with
• 26:34
  Speaker 6: your partner with sexual questions and where we're so into
• 26:39
  Speaker 6: the whole world of like self love, self care, but
• 26:42
  Speaker 6: not in the fabricated way, truly bringing yeah to oneself
• 26:47
  Speaker 6: for a partnership to a relationship. And we we see,
• 26:53
  Speaker 6: we see ourselves bringing all the all the things that
• 26:55
  Speaker 6: could aid a relationship confidence, self love.
• 26:59
  Speaker 1: I love that because yeah, I think, and it sounds
• 27:02
  Speaker 1: it sounds nice and sophisticated and it makes it I mean,
• 27:06
  Speaker 1: no disrespect to Victoria's secret, but I mean it's, you know,
• 27:10
  Speaker 1: the higher level of sophistication that I like, well.
• 27:16
  Speaker 8: I love.
• 27:16
  Speaker 4: Is there a way we can mute it where my
• 27:18
  Speaker 4: mom can't hear me saying that I'm excited to maybe purchase.
• 27:22
  Speaker 1: You go right ahead. Well, speaking of that, let's bring
• 27:24
  Speaker 1: in the zoomer moms. Let's just let let's just throw
• 27:27
  Speaker 1: it out there. Of Georgia, I mean, your mom is
• 27:30
  Speaker 1: super cool, and so we're very fortunate today that our
• 27:35
  Speaker 1: co host, our usual co host has been out celebrating
• 27:38
  Speaker 1: her birthday, probably has some cool ingerie later for today,
• 27:43
  Speaker 1: who knows, and she is here, so we're to wish you.
• 27:47
  Speaker 1: Julie is our first zoomer mom. Today. We'll tell us
• 27:51
  Speaker 1: a little bit about yourself, Julie and ask one question
• 27:54
  Speaker 1: because now you're a zoomer mom, so you get one.
• 27:56
  Speaker 2: I don't know.
• 27:57
  Speaker 3: Well, first of all, I have like ten questions for Georgia.
• 27:59
  Speaker 3: That's another.
• 28:03
  Speaker 2: Yea valulater.
• 28:04
  Speaker 3: Al Right, don't you worry. No, anyway, this is really
• 28:08
  Speaker 3: amazing because it's really as a parent that sits back
• 28:11
  Speaker 3: and is a zoomer on the show, that could my
• 28:13
  Speaker 3: kids work together? And from watching you guys, I think
• 28:18
  Speaker 3: it could be a resounding yes on most days I
• 28:21
  Speaker 3: would say, maybe, you know, five out of the seven
• 28:24
  Speaker 3: days would be all right, So that's really cool to hear.
• 28:28
  Speaker 3: I guess the question is that I would love I
• 28:30
  Speaker 3: love the fact that you guys put out flyers right,
• 28:33
  Speaker 3: and you did it kind of naturally, and people spread
• 28:35
  Speaker 3: the word and a lot of times that's how I
• 28:38
  Speaker 3: have done business and gotten amazing referrals. Heather, who's on
• 28:42
  Speaker 3: our show today, is one of them. So also, I
• 28:45
  Speaker 3: want to know who your mentor was. I mean, when
• 28:48
  Speaker 3: you're building a business and you guys took pieces and
• 28:51
  Speaker 3: parts from other places, who's your mentor? I mean, is
• 28:54
  Speaker 3: it a fashion icon or is it a business person?
• 28:57
  Speaker 3: I'd love to hear that.
• 28:59
  Speaker 6: A lot lot of friends who started businesses that we
• 29:02
  Speaker 6: looked up to, I'd say we really took a lot
• 29:04
  Speaker 6: away from them, a lot the ones that were very
• 29:08
  Speaker 6: transparent and were comfortable sharing a to z with us
• 29:12
  Speaker 6: and not feeling afraid that we were going to judge
• 29:14
  Speaker 6: them or copy or copy them, or you know, we
• 29:17
  Speaker 6: were just you know, interrogating them for the wrong reason.
• 29:20
  Speaker 2: So we had one.
• 29:21
  Speaker 3: If they were honest about the ups and downs.
• 29:24
  Speaker 6: So the people around us were really our mentors, less
• 29:28
  Speaker 6: than like unattainable people that we couldn't actually get advice from.
• 29:31
  Speaker 6: Like those people were less our mentors because I don't
• 29:33
  Speaker 6: think you ever know the full story all those people. Yeah,
• 29:37
  Speaker 6: you don't know. It goes on behind those I do
• 29:39
  Speaker 6: think the friends around. We have one friend who in
• 29:43
  Speaker 6: the beginning of our business, she hadn't started her big
• 29:46
  Speaker 6: act of our company yet, which I'm sure you all know,
• 29:48
  Speaker 6: and she was like ready to start with us. But
• 29:51
  Speaker 6: she had so many like trivial things that you won't
• 29:54
  Speaker 6: even think about in the beginning of business, like what
• 29:58
  Speaker 6: label printer, what label sheets? Like where do you buy
• 30:01
  Speaker 6: that stuff? Hangtags? Like the trivial things that maybe you
• 30:04
  Speaker 6: don't get online or from a mentor or from someone
• 30:08
  Speaker 6: more distant, but that has to come from like a
• 30:11
  Speaker 6: genuine friend. Yeah, trans like boxes, tagging, ve line, Like
• 30:16
  Speaker 6: there's so many little things that you think are so
• 30:19
  Speaker 6: easy to google, but then you have like fifty million
• 30:21
  Speaker 6: different options. Oh you like who to hire to print
• 30:24
  Speaker 6: your box, and you want to make sure it's the
• 30:26
  Speaker 6: best person and you get what you're paying for.
• 30:29
  Speaker 1: I've learned that through a friend of ours who's starting
• 30:31
  Speaker 1: his own brand for men's wear, and so he came
• 30:35
  Speaker 1: in and showed us. He said, Monica, what do you
• 30:36
  Speaker 1: think about this tag? The tag is going to go here,
• 30:39
  Speaker 1: like and then you explain, Yeah, I've got I'm beaning
• 30:42
  Speaker 1: with the zipper guy. You know it's a lot.
• 30:45
  Speaker 2: It's a lot.
• 30:45
  Speaker 1: Yeah, it definitely is a lot. Well, Tara, welcome to
• 30:49
  Speaker 1: the Mom's Club. Tell us a little bit about yourself
• 30:52
  Speaker 1: and you have a question.
• 30:53
  Speaker 7: My name is Tara. I live in Lake Tahoe.
• 30:57
  Speaker 3: I do a lot for this school.
• 31:00
  Speaker 7: I am an event manager and I also have a
• 31:03
  Speaker 7: small little gig where I fight help insurance companies on
• 31:07
  Speaker 7: behalf of people who have home birth. So I'm an
• 31:09
  Speaker 7: insurance advocate for home birth mamas. Yeah. My question is
• 31:16
  Speaker 7: is there anything when you were setting up your business
• 31:19
  Speaker 7: that you wish or if you could go back in time,
• 31:21
  Speaker 7: that you would change and do differently.
• 31:24
  Speaker 2: Yes, I wonder if the same one take it away.
• 31:29
  Speaker 6: Maybe we got in over our heads, but we started
• 31:32
  Speaker 6: with so much inventory. Oh you're obviously not starting with
• 31:35
  Speaker 6: the inventory. But I would say just take it slow,
• 31:41
  Speaker 6: and like, now we're in the era of people placing
• 31:44
  Speaker 6: pre orders on a ton of brands, and I didn't
• 31:47
  Speaker 6: know how that worked exactly. Like for me, I do
• 31:49
  Speaker 6: love instant gratification. I'm like, I just want that to
• 31:52
  Speaker 6: ship soon. But now when you go on certain brands
• 31:54
  Speaker 6: that are launching and it says pre order there because
• 31:56
  Speaker 6: they haven't made the product. Yeah, and they'll only make
• 31:58
  Speaker 6: an after you order it. But we started with like we.
• 32:02
  Speaker 2: Had to do.
• 32:03
  Speaker 6: We did a lot of events, like we were just
• 32:05
  Speaker 6: trying to sell as much as we could so you could,
• 32:07
  Speaker 6: you know, go to the next collection. But now, I mean,
• 32:09
  Speaker 6: I think that's yeah, great, take it away and I
• 32:12
  Speaker 6: love that, and pre order is fine. I was like
• 32:15
  Speaker 6: anti pre order for myself. I'm like, oh, I can't
• 32:17
  Speaker 6: wait five days for a product. And then I'm like, oh,
• 32:19
  Speaker 6: it's it's fine, it's okay. Nothing will happen the order.
• 32:23
  Speaker 1: I've always wondered what happens to the inventory that's left
• 32:26
  Speaker 1: Like after the super Bowl, the losing team, you know,
• 32:29
  Speaker 1: all the shirts get shipped off to or something. Yeah,
• 32:32
  Speaker 1: what happened there?
• 32:34
  Speaker 6: Is that gift a lot of gifting because you still
• 32:37
  Speaker 6: get brand awareness with that.
• 32:38
  Speaker 2: So oh that's great.
• 32:39
  Speaker 1: So that's not it's great wasted.
• 32:41
  Speaker 6: All sponsor even events like any sort of you know,
• 32:44
  Speaker 6: women events, events with a lot of you know, female
• 32:47
  Speaker 6: founders that we like, We're happy to sponsor gift bags
• 32:49
  Speaker 6: and stuff like that.
• 32:51
  Speaker 2: So there's a lot to do with leftover inventory.
• 32:53
  Speaker 1: Mm hm.
• 32:54
  Speaker 2: That is.
• 32:54
  Speaker 1: That is great. Nancy, welcome to the Mom's Club. Do
• 32:58
  Speaker 1: you have a question?
• 32:59
  Speaker 9: All right, thank you guys. I've been really enjoying listening
• 33:03
  Speaker 9: to your story. So I'm Nancy. I live in Los Angeles.
• 33:06
  Speaker 9: I'm a mom of three to twins who are currently
• 33:11
  Speaker 9: freshman in college and a sixteen year old who's home
• 33:13
  Speaker 9: with me. I have a twenty five year career working advertising,
• 33:19
  Speaker 9: So I love hearing about your gorilla marketing and the
• 33:22
  Speaker 9: flyers that you did. I think that's really inspirational and cool.
• 33:27
  Speaker 9: But another reason this is really resonating with me is
• 33:30
  Speaker 9: because in this second chapter, I guess in my professional life,
• 33:34
  Speaker 9: I've started my own company called gen X Pole Arts,
• 33:39
  Speaker 9: where I am creating an opportunity for women over forty
• 33:43
  Speaker 9: to re engage with their bodies and learn through movement
• 33:49
  Speaker 9: and poll dance and aerial arts. I have a podcast
• 33:54
  Speaker 9: called Fit, Fierce and Fearless, where we celebrate the potential
• 33:58
  Speaker 9: of women over forty. So this is really personal to
• 34:02
  Speaker 9: me listening to what you're talking about and being a
• 34:04
  Speaker 9: part of this. Congratulations on your success that seems to
• 34:08
  Speaker 9: have been pretty rapid at a young age. So my
• 34:12
  Speaker 9: question is is there anything you can share with any
• 34:16
  Speaker 9: other young women or men men entrepreneurs who are struggling
• 34:22
  Speaker 9: in the beginning. Because you, guys, I think you were
• 34:25
  Speaker 9: powerful together as a team, it sounds like, and your
• 34:28
  Speaker 9: family network really also helped you. But you definitely are
• 34:32
  Speaker 9: hard workers, it's evident. So is there anything that you
• 34:35
  Speaker 9: can share that you did or learned in the beginning
• 34:39
  Speaker 9: that helped you really accelerate at the speed which you did.
• 34:43
  Speaker 6: Thank you well, thank you for the nice words too.
• 34:45
  Speaker 6: It's nice to meet you, Nancy.
• 34:48
  Speaker 1: Yeah.
• 34:48
  Speaker 6: I don't want to sound like a broken record, but
• 34:49
  Speaker 6: like the offline gorilla marketing, it takes passion and believing
• 34:56
  Speaker 6: in your brand and in yourself so much, and you
• 35:01
  Speaker 6: want to really like convince people why they deserve your
• 35:04
  Speaker 6: product with your own passion and confidence. And I think
• 35:09
  Speaker 6: it speaks volumes.
• 35:12
  Speaker 1: Mm hmm. Yeah, that's great. I agree, Heather, Welcome to
• 35:16
  Speaker 1: the Mom's Club. Do you have a question and tell
• 35:18
  Speaker 1: us a little about yourself.
• 35:20
  Speaker 5: I love Julie Organ, happy birthday. I love an Austin.
• 35:24
  Speaker 5: I'm a realtor, but really and truly for this podcast,
• 35:26
  Speaker 5: I'm an identical twin and we are five minutes apart,
• 35:29
  Speaker 5: not five hours. Hi, Georgia, I love hearing your story,
• 35:36
  Speaker 5: and I'm curious. Like my sister and I work together.
• 35:38
  Speaker 5: We volunteer a lot. I go help her with events,
• 35:41
  Speaker 5: and we often like overwhelm my mother Like she's like
• 35:45
  Speaker 5: you two together a force of nature. How how do
• 35:50
  Speaker 5: you separate that out? I mean, Holly and I are
• 35:52
  Speaker 5: so tight and we finish each other sentences. We have
• 35:56
  Speaker 5: very forgiving and loving spouses that accept our relationship. But
• 36:01
  Speaker 5: how do you like other people incorporate into your world,
• 36:05
  Speaker 5: you know, with other like either their employees or your parents,
• 36:08
  Speaker 5: Like it can't just be YouTube.
• 36:09
  Speaker 1: All the time.
• 36:10
  Speaker 5: How do you know, absorb energy and help from others.
• 36:16
  Speaker 2: That's a great question. I love that.
• 36:19
  Speaker 6: As my sister and I have very similar character and
• 36:23
  Speaker 6: mannerisms and values. But we definitely since we are from
• 36:27
  Speaker 6: different generations, we do have just you know, different interests
• 36:31
  Speaker 6: and some different sets of friends, and it's everything just
• 36:33
  Speaker 6: feels natural, like we include each other in everything. We
• 36:39
  Speaker 6: know how to balance out like energy, we kind of
• 36:41
  Speaker 6: we know our place, We know each places of each other,
• 36:44
  Speaker 6: each other.
• 36:44
  Speaker 2: Social scenes. Yeah, if it's like you.
• 36:48
  Speaker 6: Know, an invitation that was extended just to be nice,
• 36:51
  Speaker 6: or if I really belong somewhere. I think, like just
• 36:54
  Speaker 6: we understand each other and being natural. I hope this
• 36:56
  Speaker 6: is is this answering good answer the question, because it
• 36:59
  Speaker 6: was really a really good question. We lead with a
• 37:02
  Speaker 6: lot of respect for each other and each other's time,
• 37:04
  Speaker 6: if that makes sense, and everybody around us respects us
• 37:08
  Speaker 6: and our time as well, and our relations they are
• 37:12
  Speaker 6: like you said, your spouses are very forgiving and understanding.
• 37:15
  Speaker 6: I think anyone who meets us knows that we're a
• 37:18
  Speaker 6: package and we always have each other's backs and it
• 37:20
  Speaker 6: will always be like us first exactly, We've never had
• 37:24
  Speaker 6: like a you know, a questionable I guess that's had
• 37:27
  Speaker 6: to shake us before.
• 37:28
  Speaker 2: So I hope I was getting to answer your question.
• 37:32
  Speaker 1: Yeah you have when you've been entirely female led team
• 37:36
  Speaker 1: so YouTube. But who else is become friends? It's it's
• 37:39
  Speaker 1: like friends of yours or people who work.
• 37:42
  Speaker 2: Yeah, who worked for us?
• 37:44
  Speaker 6: With us was was always like someone we could see
• 37:48
  Speaker 6: ourselves be friends, yes, when we're con friends with or
• 37:51
  Speaker 6: like started off as a friend and was like, I'm
• 37:53
  Speaker 6: just such a big fan of your business.
• 37:54
  Speaker 2: Do you have a place for me? And that was
• 37:58
  Speaker 2: the best way to do it. We liked that dynamic.
• 38:00
  Speaker 6: We like like a very comfortable, easygoing environment when working.
• 38:04
  Speaker 6: So I think people work better when they love who
• 38:06
  Speaker 6: they're working for and they don't feel like they're being
• 38:08
  Speaker 6: taken advantage of. We always keep it really, you know,
• 38:11
  Speaker 6: casual and sweet. We've never had an issue where we
• 38:13
  Speaker 6: feel like somebody you know, didn't work well for us
• 38:17
  Speaker 6: and we were too nice.
• 38:19
  Speaker 2: You know, if that ever happened.
• 38:20
  Speaker 6: There's no limit on being nice, I think, and I
• 38:23
  Speaker 6: have heard that obviously there should be some set separation
• 38:26
  Speaker 6: between boss and employees or whatever, but for us, it
• 38:29
  Speaker 6: works that way to have our thought feminine environments comfortable.
• 38:36
  Speaker 1: Which is good.
• 38:37
  Speaker 2: Yeah.
• 38:37
  Speaker 1: Well, and I love too that you you have that
• 38:40
  Speaker 1: kind of environment. You support each other, and it's so
• 38:43
  Speaker 1: obvious just sitting here talking to you that you that's
• 38:45
  Speaker 1: your personality. And I wrote a book a few years
• 38:50
  Speaker 1: ago and we interviewed women from all over the country
• 38:53
  Speaker 1: about their experiences of moms trying to step away from
• 38:57
  Speaker 1: the workforce and then come back or take time off,
• 39:01
  Speaker 1: and we'd ask them who was the worst boss you
• 39:04
  Speaker 1: ever had? And they were all women. I was like,
• 39:06
  Speaker 1: that's terrible. So we thought we should we write a
• 39:08
  Speaker 1: different book. So it's great to see women. You set
• 39:11
  Speaker 1: a good example because it's clear that what you just
• 39:14
  Speaker 1: said is true. I mean, you're not just saying we
• 39:16
  Speaker 1: have pleegial, wonderful environment and later we're going to have
• 39:19
  Speaker 1: somebody write a book about We're honest. Yeah, I know
• 39:22
  Speaker 1: you're great. So I think that's wonderful. Emily, who is
• 39:27
  Speaker 1: not a mother yet but will be someday, I suppose
• 39:31
  Speaker 1: is the Zuber niece will call her she's my niece. Emily.
• 39:35
  Speaker 1: Welcome to the Mom's Club, and you're kind of part
• 39:38
  Speaker 1: of the target market for their product. So tell us
• 39:40
  Speaker 1: a little bit about yourself.
• 39:42
  Speaker 2: I know, I love it. Hi, I'm Emily.
• 39:45
  Speaker 8: I graduated from UCLA in June, and I'm actually about
• 39:49
  Speaker 8: to start a new PR job next week in La
• 39:52
  Speaker 8: So I loved hearing what you had to say about
• 39:54
  Speaker 8: how PR kind of helped you eventually start your own business.
• 39:58
  Speaker 8: I also have a sister who's three year older than me,
• 40:00
  Speaker 8: so I was kind of wondering if there's anything that
• 40:03
  Speaker 8: you guys have learned about each other as business partners
• 40:07
  Speaker 8: that you didn't know about each other.
• 40:09
  Speaker 2: From your relationship as sisters before. Wow, amazing question. My
• 40:17
  Speaker 2: answer is nothing.
• 40:18
  Speaker 6: Honestly, I don't think I learned learned anything more about
• 40:22
  Speaker 6: my sister working with her than I already knew, which
• 40:25
  Speaker 6: is nothing.
• 40:26
  Speaker 2: One day, So I think I think not.
• 40:29
  Speaker 6: I think we really knew each other or if something
• 40:32
  Speaker 6: came up, then we know where it came from and how.
• 40:37
  Speaker 2: It related to that other person. I really feel like
• 40:39
  Speaker 2: we just know each other.
• 40:40
  Speaker 6: So yeah, it's hard to say I'm learning something new
• 40:43
  Speaker 6: about about her. I think working with someone is way
• 40:46
  Speaker 6: more natural than someone thinks it is, like when you
• 40:49
  Speaker 6: look at it from the outside and people look at
• 40:51
  Speaker 6: you and they're like, oh my god, you're starting a
• 40:53
  Speaker 6: business with so and so, and like everyone has a
• 40:55
  Speaker 6: comment to say about everything, Like if it's your best friend,
• 40:58
  Speaker 6: it's something. If it's somebody from college, they have something
• 41:00
  Speaker 6: else to say. If it's family business, they have something
• 41:02
  Speaker 6: else to say. But at the end of the day,
• 41:04
  Speaker 6: whoever you work with should feel really natural to you,
• 41:07
  Speaker 6: and you should have like a very comfortable and respectful relationship.
• 41:11
  Speaker 2: So that's all that kind of matters.
• 41:13
  Speaker 1: Mm hmm. Yeah, Well that's why I have a great
• 41:16
  Speaker 1: relationship with Julie, my co host, because we're really good friends.
• 41:19
  Speaker 1: Despite what everyone else said about her, it was like,
• 41:22
  Speaker 1: I'm going to be with her. So no, it's great.
• 41:26
  Speaker 1: So you'll see yourself retiring together in this in this
• 41:29
  Speaker 1: job or do you think maybe you're going to do
• 41:31
  Speaker 1: some day and do other day.
• 41:33
  Speaker 6: I could see myself doing a million other things. I
• 41:35
  Speaker 6: could see myself doing this forever. Yeah, we're so young,
• 41:39
  Speaker 6: and yeah, I'm curious.
• 41:42
  Speaker 2: I say this plus more.
• 41:43
  Speaker 1: I don't know.
• 41:44
  Speaker 6: It's like, I don't think either of us are the
• 41:46
  Speaker 6: type to like actually retire.
• 41:48
  Speaker 2: I think it would be we'd be doing this plus building,
• 41:51
  Speaker 2: maybe another brandt my.
• 41:53
  Speaker 6: Pre med semester, does anything on the line if I
• 41:56
  Speaker 6: ever want to jump into that.
• 41:58
  Speaker 2: We're really open.
• 41:59
  Speaker 1: Well, you all are amazing, as we say here on
• 42:02
  Speaker 1: the Mom's Club, and you're you're so amazing for the
• 42:05
  Speaker 1: moms out there, so we haven't. We have events that
• 42:09
  Speaker 1: we sponsor around the country with moms so moms can
• 42:12
  Speaker 1: get to know each other and become zoomer moms too.
• 42:16
  Speaker 1: So if you see events around the country that you
• 42:18
  Speaker 1: hear about, you want to sign up and come meet
• 42:21
  Speaker 1: other moms and maybe be a zoomer like the zoomers
• 42:23
  Speaker 1: you met here today. And these lovely ladies Beverly Hills
• 42:27
  Speaker 1: Lingerie donated to our event in Dallas, and we are
• 42:30
  Speaker 1: so appreciated. You're so generous pleasure, and it was and
• 42:34
  Speaker 1: very well appreciated. The when that prize was given out
• 42:37
  Speaker 1: everybody and the cheering. I was, I'd thrown my card
• 42:40
  Speaker 1: in there, and I thought I'd put it closer to
• 42:42
  Speaker 1: the top, so that way, But thank you so much
• 42:45
  Speaker 1: for being so generous pleasure.
• 42:47
  Speaker 2: Of course.
• 42:47
  Speaker 1: Well where can we find your product and where can
• 42:50
  Speaker 1: people find you on social media? Oh?
• 42:53
  Speaker 6: Our website is just Beverly Hills lauingdery dot com and
• 42:57
  Speaker 6: you can shop us on Instagram at Beverly Hills Laundry
• 43:00
  Speaker 6: And I think those are our two main channels that
• 43:03
  Speaker 6: people shot from the most. And if anyone is listening
• 43:06
  Speaker 6: and has more questions, please reach out.
• 43:08
  Speaker 2: We'd love to.
• 43:10
  Speaker 6: On Instagram. You can click, you know, the little email
• 43:12
  Speaker 6: button on Instagram. We will get the email and respond.
• 43:16
  Speaker 1: Okay, well great, well, thank you so much, Thank you
• 43:19
  Speaker 1: so much. When I try some of that laingerade, take
• 43:23
  Speaker 1: some photos, send them to you. Maybe you want to
• 43:25
  Speaker 1: use me as a model. It's a joke, but thank you,
• 43:30
  Speaker 1: thank you so much, thank for being here today. You've
• 43:32
  Speaker 1: been fabulous. It's been wonderful.
• 43:34
  Speaker 2: Thank you.
• 43:35
  Speaker 1: Well, I just can't believe that our time is close
• 43:37
  Speaker 1: to the end. But we want to thank our sponsors,
• 43:41
  Speaker 1: the Beman Hotel where we had our great event in Dallas.
• 43:44
  Speaker 1: They're they're amazing and New Calm, which is a stress
• 43:49
  Speaker 1: free app you can sign up for you Calm. It
• 43:53
  Speaker 1: helps you sleep better, focus, have more energy. And Moms.
• 43:58
  Speaker 1: If you put Mom's Club in the code at check out,
• 44:01
  Speaker 1: you will get fifteen percent off every month of your subscription.
• 44:05
  Speaker 1: So you absolutely want to do that. Well, Georgia, thank
• 44:09
  Speaker 1: you so much for subbing in for your birthday celebrating
• 44:14
  Speaker 1: mom out there. You've been You've been amazing. As a
• 44:19
  Speaker 1: matter of fact, Georgia, after the show, maybe we want
• 44:21
  Speaker 1: to sit and talk about, you know, did you want
• 44:24
  Speaker 1: to be you want to be a co host?
• 44:25
  Speaker 5: No?
• 44:26
  Speaker 1: No, no, no no, I think she's gonna have a
• 44:30
  Speaker 1: problem with you. No, no, that maybe the eleventh things
• 44:33
  Speaker 1: she wants to talk to you about. She talks about
• 44:35
  Speaker 1: to me about it first. No, thank you so much.
• 44:37
  Speaker 1: You were great. I really appreciate it.
• 44:39
  Speaker 2: Thank you.
• 44:40
  Speaker 4: It is really nice to meet you.
• 44:41
  Speaker 5: What is well?
• 44:42
  Speaker 2: Thank you for having us.
• 44:44
  Speaker 1: Thank you.
• 44:44
  Speaker 2: A happy birthday to Julie.
• 44:46
  Speaker 1: Yes I would sing, but that would kind of wreck
• 44:48
  Speaker 1: the happy birthday. Yes, yes, actually thirty nine, that's the
• 44:54
  Speaker 1: birthday you celebrate. You'll have that celebrate that birthday the
• 44:57
  Speaker 1: rest of your life, so enjoy it's first one. Well,
• 45:01
  Speaker 1: thank you moms again for joining us today, but we'll
• 45:04
  Speaker 1: be back next time with other moms and celebrities, extraordinary
• 45:09
  Speaker 1: moms just like you out taking your time to be
• 45:12
  Speaker 1: with us today. We know your me time is precious
• 45:15
  Speaker 1: and valuable. Thank you for spending it with us. And
• 45:17
  Speaker 1: remember the Mom's Club motto. If you don't laugh sometimes, ladies,
• 45:21
  Speaker 1: you are going to cry. So keep laughing, ladies, and
• 45:25
  Speaker 1: we'll see you next time inside the Mom's Club