Ins and Outs of Customer Data Platforms (CDPs) with David Juan – IT in the D 511
Note: David was with us a few weeks ago—you might have heard that episode. If you did, you probably noticed the audio issues. We pulled down that episode and invited David back for another chat. David Juan returns! In this episode, he explains CDPs—Customer Data Platforms—to Bob and Randy. CDPs pull data from systems like CRMs, marketing automation tools, advertising systems, etc to help create personalized experiences for each customer. David explains different types of CDPs, how they work, where they get data, and why they're used. First, though. we chatted about what we’re watching and how…
The skinny
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