Jason Levinthal & 4FRNT’s New Ownership Group

GEAR:30 · Sep 18, 2020 · 1h

Last week, it was announced that Jason Levinthal had sold 4FRNT Skis. So we talked to Jason about how this deal came about; learn the background of the new leadership group at 4FRNT; ask what the group does and doesn’t intend to change about the brand; and more.

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TOPICS & TIMES

Sale of 4FRNT (3:33)

4FRNT introductions (5:16)

What are the opportunities for 4FRNT? (32:22)

Pricing of skis (36:14)

4FRNT athletes (42:18)

Jonathan’s new role at 4FRNT (51:24)

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