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52: Can Supply Chain Thinking Revolutionize Destination Marketing? (Caleb Sullivan and Tyler Ford)
In this episode of Destination Discourse, we’re joined by returning guest Caleb Sullivan and first-time guest Tyler Ford, an outsider from the automotive world who just might have the fresh perspective the tourism industry needs.
The conversation kicks off with a lively debate about Las Vegas’s new “Five Days of Fabulous” campaign—is it a smart earned media play or a short-sighted brand devaluation? But the real shift happens when Tyler introduces a bold idea: What if DMOs started thinking like supply chain managers?
Drawing lessons from the automotive industry, Caleb and Tyler challenge the…
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