Latest / Leaders on Shopify with John Readman
How FireBelly's Mary-Anne Danarzo builds brands that scale on Shopify
Mary-Anne Danarzo, founder of FireBelly, talks about building brands from the ground up, and what it actually takes to scale them. Mary-Anne shares how a career that started in mobile phone accessories sales led to an agency that's helped brands like Color Wow scale on Shopify all the way to a L'Oreal acquisition, including a Magento-to-Shopify migration that doubled their conversion rate overnight.
In this episode, we talk about why nobody actually owns conversion rate inside most businesses, the difference between quantitative data and getting on the phone to real customers, and Mary-Anne's…
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