How The YouTube Beauty Review Became Irrelevant (And Will it Ever Make a Comeback?)
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In this week's episode, I explore how and why beauty YouTube review content has faced such a serious decline in recent years, despite an increased consumer interest in review-backed recommendations.
Timestamps:
4:36 History & psychology of online reviews
8:28 The beginning of beauty review content
9:40 Michelle Phan & the ‘Golden Age of Beauty YouTube’
12:11 The rise of 'fast beauty'
13:40 Why we stopped consuming YouTube beauty review content
18:08 Short-form…
The skinny
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