Latest / Success Story with Scott Clary / Lessons - 10x Your Sales | Grant Cardone - CEO of Cardone Capital

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Lessons - 10x Your Sales | Grant Cardone - CEO of Cardone Capital · Success Story with Scott Clary

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  I like to dive into what brought you here. What's your story? How did you get to where
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  you are today? You don't wake up when you have 1.5 billion assets under management. That's
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  not how you start. That doesn't happen by accident. That's the good news, because if
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  I can do this, anybody can do it. I probably should be where I am today, maybe a decade ago, but I
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  didn't know. I've been stumbling along for 30 years, trying to figure out how to put myself
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  in a little better position than I grew up in. I grew up in Lake Charles, Louisiana,
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  middle-class family, single mother, my dad died when I was 10. We were brought up in a kind
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  of a scarcity environment, because my mom didn't know how to go get new. She didn't know how to
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  bring new opportunities to the household. It wasn't her fault. She wasn't educated on how to do that,
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  like so many of us. She then put me on a path to do what society knows to be the traditional things,
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  which is go to high school, go to college, get a job, and try to figure it out. What they don't
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  tell you through the process is opportunities change, certain parts of the country do well for a decade,
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  then they don't do well. Jobs come and jobs go. Add all that to what do I want to do? What am I
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  passionate about? What am I here to do? Like so many of your viewers, you got to figure out the
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  influence of your upbringing, combine with what is the marketplace going to reward today,
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  and then add to what is it you are meant to do? What is your unique
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  proposition to this planet? Everybody's got one. I've spent, I started my first business when I
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  was 29 years old, 30 years old. Before that, I was preparing myself to start a business and I
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  didn't know it. When I was a kid, I wasn't like, I'm going to own my own business. I never had
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  that. Even when I was 25, 26, 27, 28 years old, I was learning how to be a little bit more successful
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  than when I was 24. I didn't have some, oh, I have to be the boss. It's really important for
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  people to understand the person you see today, you're getting in on the ride, 30 years into a ride.
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  For the most part, I didn't even know where the ride was going to go the whole time, including
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  up to 10 years ago. What did you do when you were younger? Was it a career sales guy,
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  marketer? You know all this really, really well. You know the shit inside and out, but was it
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  just like odd jobs, like traditional type jobs that eventually were like, I'm done with this.
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  I want to move in. What sort of led to you breaking away? Yeah, so look, I worked at McDonald's.
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  I got fired. I worked at a furniture store. I got fired. I worked in a car dealership. I was fired
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  six times from the same guy. I just quit leaving. I've been fired so many times. I finally figured out
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  how to get fired and keep my job. I mean, really. I'm a sales guy because not because I wanted to.
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  That was not something I wanted to do. My dad was a sales guy. My dad told my mom before he died,
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  tell those boys to learn how to sell. He knew he was going to die. He's like, tell those
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  boys to learn how to sell and they can go anywhere. I didn't know that. My mom didn't tell me that
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  until I was like 25, 26 years old. And I had to take a sales job. She wanted me to be a more
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  of a professional. So I went and got an accounting degree, got out of college. There was 25%
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  unemployment. I didn't know it. You know, I didn't know anything about sales. I didn't go to
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  college to become a salesman. But it was the only job I could get when I was 25 years old. It
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  was be unemployed or take this job selling Toyota's. I didn't know what a Toyota was. This is years
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  ago. Toyota wasn't even a thing yet. And so I took this job that I did. I thought it was just
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  going to be a temporary job. I said, okay, I'm going to do this for until I can get a real job.
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  And that ended up becoming my career. I actually hated sales because all the jobs I had outside
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  of McDonald's were part-time sales. I sold clothes. I remember selling clothes. I'd sell an outfit.
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  I'd make six bucks on it. So kind of hard to get excited about six dollars. But it was six
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  dollars more than I had. And I was trying to put myself through college and pay for all kind of
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  ridiculous things I was doing at the time. And I leaned into the sales thing and started learning it.
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  I was just shooting some material today for Carton University. We have probably without me
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  over promoting my own product. We probably have the most viewed sales training system in the world
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  today. And I'm saying that not to brag, but to tell the viewer, this came out of a job I didn't want
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  and didn't like. But when I leaned into it and said, hey, I need to commit to this thing because
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  I'm just going to, I have to learn how to do this. I have to learn how to bring revenue in.
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  And whether I like it or not, I need to learn, I need to learn the money game. The money game
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  starts with it in accounting. And it might have been the thing I learned in accounting as I said
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  here and tell you this story because in accounting, the top, I remember studying financial statements
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  in accounting classes. It was accounting the principles of accounting. I thought I was going to learn
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  how to make money. That's not what they're teaching there. But I remember there was on a page
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  in the accounting book, the blue accounting book that I tested and hated. There was a page about an
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  income statement. And then they would compare income statements in these companies. Well, the top
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  thing of every page was income, revenue, or gross sales. And later, looking back, didn't know
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  it then, but looking back later, I'm like, oh, that's the most important part of a company.
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  If it wasn't the most important part of a company, they wouldn't put it at the top of the
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  income statement. When every income statement everywhere in the world, it doesn't matter whether
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  you're in China or Chicago. The top three lines, they might be different words there. It is all
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  describing gross sales, revenue, revenue by department, gross domestic product. How much revenue is
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  coming through a country? That is what determines whether or not a household, a department, or a company
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  is viable. And I had been fighting the top three lines of my personal financial statement,
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  which everybody has one. And it's called sales. So once I leaned into it, boom, I started making
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  money, man. It was literally that simple. I'm going to learn how to bring revenue into my household.
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  I was 25 years old, had no money, lived in an apartment. My rent was $275 a month. I was late on it
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  four times a year. Every three months, I was late because I'd go up and down. And when I leaned
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  into it, I was saying, hey, I made an extra $1,000 when I was 25 years old. I'm like, wow,
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  that was the most important money I've ever made in my whole life. Because it gave me an idea
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  that I could control my income, which my mom never knew. See, my mom was scared because she couldn't
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  control income. She could control expenses, but you can only control expenses so far, and then you
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  need money. And this is the same problem the whole world is facing right now with this epidemic
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  that we're going through right now is your income literally got halted. Then people, then people
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  will confront a pure simplicity of accounting. Okay, I can only get rid of so many expenses.
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  And now the whole world is like, I need to go make money again and I can't because I'm quarantined.
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  So you got to get really creative. And yeah, so once I started taking responsibility for that,
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  I started, didn't know it when I was 25, 26, 27, but I was preparing myself to be in business
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  later and and to build out these companies you talked about. I like, I like that sentiment a lot
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  because it leads into what a lot of people are struggling with. And I actually didn't meet even
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  me to go down that road. But the, the way you're positioning it, like, yeah, I think people are,
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  you know, shit sitting the fan for lack of a better term right now. And you can't go out and get
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  another job. Like if I'm, I'm in Toronto. So I'm looking at Toronto. I don't think it's half as
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  bad as it is in the States, but I know at West, we have oil issues and we have unemployment.
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  I think there's some problems, 25% unemployment last time I checked. That's mind-blowing stats.
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  If you're 25%, you can't get a job anywhere. So,
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  Well, I would tell, I would say this to you. Okay, the Court of the University that I just
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  referred to, that's free to the public right now, by the way. When this thing hit, I'm like,
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  hey, make it free. Let everybody have it. We're going to have massive unemployment in this country.
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  Make it free. People are not going to have money. They need to get a job. The first modules
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  in Cardinal University, there's, I don't know, just shot 2,000 video segments. Everything from how
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  to get a job to how to run a company, everything in between. The first 13 segments is a course on
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  how to get a, your dream job in 72 hours. I just shot the content four days ago. We already have
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  people getting jobs with that content today in this market and the date on this. So, if people see
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  this later, we're April, what April, what is it? Don't we're running together now? Whatever. So,
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  we had a guy, we dropped the content on April 20th. This is shot right now for right this time.
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  This is information that's relevant to what's going on right now with 25% unemployment with 25,
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  26 million people unemployed in the last four weeks. And we had a gentleman watch the content,
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  got a job 12 hours later, replaced a bad job he had because he was fired. He was let go with a
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  job this better in this job market. So, if you know how to present yourself, if you're truly committed,
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  see when you run out, when you lose a job, I've lost a bunch of jobs, when you lose a job,
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  the truth is people need to confront, get to full acceptance and understand that once you lose a
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  job, you might not be an engineer or an accountant anymore, but you have a new job immediately.
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  And the new job is to get a job, right? And when that guy heard those videos, he watched three of
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  the 12 videos and he basically, I showed him, hey, look, you're not out of work. Your new work
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  is to get a job and you need to go get a job now. You can go get it on an employment check if you
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  want to. But sooner or later, you're going to have to confront the beast. And the beast is,
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  I have this grillo into my back wall. It reminds me, confront the beast, bro.
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  Okay, you got to confront the biggest beast in the jungle. And I'm the enemy.
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  In my life, I am the biggest problem I have. And so when you lose a job, first thing you
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  got to confront is you and say, wait a minute, am I out of work? Oh no, I just lost my title as
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  engineer. My new job is to get a job and commit to going to get that job. And because people,
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  it's going to be easier to get a job this week than it will be 26 weeks from now. I promise you,
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  because 26 weeks from now, you're going to have 25 million people running back to the job market.
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  You want to go look when they're not looking.