Latest / Chef's PSA Podcast / From Struggle to Success: Chef Kevin Fink’s Culinary Journey Ep. 164
Transcript
- 0:00Hello chefs, this is Chefs PSA. I'm your host Andre Natera.
- 0:02Today I'm joined by my friend Chef Kevin Fink of Emmer and Rye
- 0:05Hospitality, Food and wine, Best new chef, Michelin green star
- 0:09recipient for Emmer and Rye and Michelin star for Hestia.
- 0:12We talked about the realities of career progression in the
- 0:14kitchen, what it takes to build and sustain multiple successful
- 0:17restaurants, how to balance life outside of work, the importance
- 0:20of quality ingredients, and the partnerships that make it all
- 0:23possible. Stay tuned.
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- 1:08Visit foodsinseason.com and mention Chefs PSA and receive
- 1:12free shipping plus a complimentary sample box on your
- 1:16first order. For me, when you talk about our
- 1:19industry, what a lot of people don't talk about is career
- 1:22progression in it. And you talk about how great it
- 1:25is to be a cook and all the places that are going to stage
- 1:28and the Michelin stars. But you don't talk about your
- 1:31life cycle on Earth and then how you earn into that.
- 1:34And so for every 20 year old cook, you're going to naturally
- 1:37filter out 95% of them by the time that they turn 40 to where
- 1:41they have to do something else. And if you're looking at a
- 1:44career where you know, out of 20 people that are here, only one
- 1:49of them really has a career in that past 40 and they all are
- 1:52going to have to figure something else to do, that's a
- 1:54problem in our industry. Can you go a little bit deeper
- 1:57in that? Because I think I think that's
- 1:59an important subject that's I don't think anyone's touched on
- 2:01the podcast yet. Well, if you look at a brigade
- 2:04and there's 10 people there and you know that there's only two
- 2:08sous chef positions and one chef de cuisine position, right?
- 2:12You, you feel that pyramid happening, but even for that,
- 2:16there's a time where you age out of being able to be on the line.
- 2:20And so you've worked your entire career for this progression of
- 2:23food and how you're thinking about these things and what that
- 2:25meant. But you can't do that when
- 2:29you're 50 and and you don't think about what that means in
- 2:34the struggle to get to the pinnacle of your career and then
- 2:37really start to look at what the next options are.
- 2:40There's no other career does that because you're a doctor.
- 2:42You know you're going to be a doctor until you're retiring.
- 2:44If you're a lawyer, the same exact thing.
- 2:46Really. Even a teacher, you get tenured
- 2:48into that. As a cook, you get retired and
- 2:50put out to pasture. I did an episode way early in
- 2:56Chef's PSA was a solo episode where I talked about how being,
- 2:58becoming an executive chef is actually the exception to the
- 3:01rule. When you think about how many
- 3:02people are in the industry, just becoming an executive chef is
- 3:05the exception and then becoming a good executive chef is a
- 3:08greater exception. And then you know, and you know,
- 3:11winning a Michelin star is even the furthest exception.
- 3:15And I think a lot of people don't realize that when they do
- 3:17get into the industry. When I part of why we do this is
- 3:22because there's a form of creativity and cooking for
- 3:25others, right? We're nurturers.
- 3:27We want to make sure that we're taking care of people, right?
- 3:29You go over to a Cook's house, they always have something, you
- 3:32know, for you, right? That that is very much how we
- 3:35kind of, for lack of a better room, like get off on this is to
- 3:38make sure that we're taking care of people in that.
- 3:40And I think what often happens is you don't take care of
- 3:44yourself very well. Then most people who nurture
- 3:46other people do a really bad job of nurturing themselves, and you
- 3:49don't look further than the next thing, right?
- 3:52When I'm a cook, I really want to be a sous chef.
- 3:54When I'm a sous chef, I really want to be an executive.
- 3:56You get to an executive chef, you're like, OK, great, what do
- 3:58I do now? Yeah.
- 4:00So what do you do? Well, like if, like if you.
- 4:03Well, first of all, let's go back.
- 4:04If you were advising cooks, let's start there because
- 4:06they're they're they're coming into the industry.
- 4:08They're green, they're bright eyed.
- 4:10They want to become chefs. How would you say, Hey, look,
- 4:14you're early. You should start thinking about
- 4:16this now, because when you're thinking about it when you're
- 4:1840, it's too late. Yeah.
- 4:20So I don't have the solve for that, right.
- 4:23And I think that's the thing that we're trying to solve
- 4:25together. And why I bring it up that way
- 4:27is because I think on a whole we accept that our position in the
- 4:33country is why our earnings are the way that they are and the
- 4:38way that we're utilized is different, right?
- 4:41The the fact is that form and care and how dynamic people are
- 4:46in our industry makes them of great value.
- 4:49You're a great example of this. You transitioned into something
- 4:53into another career and succeeded greatly in that
- 4:55because of a huge amount of skill set that you learned in
- 4:58culinary and hospitality. But think about all the people
- 5:01that were great in culinary, in hospitality that had to go
- 5:05somewhere else to continue their career.
- 5:08How do we figure out how to make sure that we are creating long
- 5:13term monetized growth for people that are superstars in what they
- 5:18do for not just one or 5% of it, but 10 or 15?
- 5:22Because if we can do that as an industry and allow you to age
- 5:25within that, we will keep incredible talent and we will
- 5:29disrupt way more. And that's the thing that we
- 5:31have to talk about because there's an industry.
- 5:33We're way more powerful together than we are.
- 5:36If we're separating this restaurant from this restaurant
- 5:39down the street, right? We're really in competition with
- 5:42the Brinkers, the Chili's of the world who have figured out that
- 5:45a lot more than the day-to-day mom and pop or the Michelin star
- 5:48restaurant. Yeah, well, you also bring up an
- 5:51interesting point. I look at people that if, if, if
- 5:57you said, for example, hey, we're going to get together as a
- 6:00community and we all agree to, to raise the rate and do all
- 6:04this. There's going to be someone
- 6:05that's a capitalist going to say, I'll do it cheaper.
- 6:07Yeah, of course there's always someone that's going to say,
- 6:09I'll do it less expensive or I'll do it better, or I'll find
- 6:12a, a, a quicker way to do it just to eat up the rest of the
- 6:15competition. I mean, we saw that during
- 6:17COVID. You remember when?
- 6:19Well, obviously we all remember, but everything closed.
- 6:22Everything opened at the exact same time.
- 6:24And I know I was dealing with it where it's like, hey, I'm going
- 6:26to go work here. They're paying me $13 an hour.
- 6:28Oh, I'm going to go here. They're paying me 14.
- 6:30Can oh, please come back. And we're playing arbitrage
- 6:32between other restaurants because we've never had a
- 6:37situation where all the restaurants close and open at
- 6:40the same time. Yeah.
- 6:41Well, and I mean the American capitalism is great and alive in
- 6:46that aspect of you're always looking for a competitive
- 6:48advantage. What I will say is I think why
- 6:52the food industry has struggled is because I would call that a
- 6:56race to the bottom mentality, right?
- 6:58And what happened is if the only comparable of your product is
- 7:03price, then you're a commodity, right.
- 7:05So in this scenario of this burger is 499, this burger is
- 7:10599, Which burger are you going to buy?
- 7:13Everyone's going to buy the 499 burger if all I'm talking about
- 7:15is the price. And so that's where storytelling
- 7:19and marketing and ethics and all those things really show up,
- 7:23right. And in in the example of wages
- 7:26is what you said, if all I'm talking about is wages and
- 7:30that's all I care about, then yeah, I'm going to go to the
- 7:33place that has the highest wage. But the reality of that is, is
- 7:37that is the bare minimum of what it means to be an employer, of
- 7:42what it means to have a career, of what it means to be proud of
- 7:44what you do. And that to me is the number
- 7:47one. Like, you know, this may be
- 7:49privileged, but in the aspect of I would way rather be proud of
- 7:53what I do every single day and make a dollar or $2.00 less an
- 7:58hour. Then go into the same exact
- 8:00space and know that I'm making a dollar or two more.
- 8:03But cook food that I don't care about and be a part of a a
- 8:08community or something like that that I don't think is doing
- 8:10anything. When people leave jobs, so you
- 8:14know, they always say they don't leave jobs, they leave bosses or
- 8:16whatever, right? But you, you look at it and when
- 8:19someone comes to you and they say they're leaving because I'm
- 8:21going here for $0.50, that's nothing.
- 8:23And the grand scheme of the it's nothing.
- 8:26It's, you know, $25.00 a month or something like that.
- 8:30I wouldn't leave a job that I'm happy at for $25.00 a month.
- 8:32You know, that's gas station snacks.
- 8:35So really then the focus becomes on looking at the, I would say
- 8:39maybe total compensation package, but it's also the other
- 8:42things like are you offering Wellness benefits or PTO, all
- 8:45these other things that factor into it.
- 8:47Well, and so my argument would be even more important than all
- 8:50that. It's where do I see this taking
- 8:53me, right. So if I know that I'm probably
- 8:57not going to get that chef job, then my stability changes.
- 9:01But if I know that in this company they have 40 other
- 9:05career paths that I can pick and choose from that take me for the
- 9:08course of 30 years to an earning potential of $250,000 a year
- 9:13when I'm 50, that $0.25 means nothing.
- 9:16Right. It's the same thing with school,
- 9:19right? Like everyone gets on culinary
- 9:20school. Culinary school's amazing.
- 9:22If it turns into that, you end up being a chef and you have a
- 9:26long term society and all those sort of things with that.
- 9:28But if it doesn't, then it doesn't work as well.
- 9:31And so that's where you know the do you go and get paid to learn
- 9:36and work somewhere or not? What does that look like in, in
- 9:39your organization right now, currently?
- 9:41So for for people that are listening and, and maybe how
- 9:43about because you have, I mean, you have quite a large empire
- 9:46now. Yeah, we have 775 employees
- 9:48today. Wow.
- 9:49Wow, I remember like I'm thinking back to when we met,
- 9:51like I think Emmer had just opened.
- 9:53Yeah, yeah. Well, I mean, it's a I, I tell
- 9:57that story not often because I don't do podcasts that often,
- 10:01but where, you know, when we opened, we were not immediately
- 10:07successful. And it's a really hard kind of
- 10:11vulnerable moment where you're putting yourself out there,
- 10:14which is what a restaurant is, at least when you're taking a
- 10:16stance. But if I'm, if I'm making a
- 10:19restaurant that's just tried and true and simple, and I'm not
- 10:23trying to take a stance in that, then maybe I'm not putting
- 10:25myself out there. But Emmer and Ryan, we are
- 10:27trying to have a voice that that meant something that that was
- 10:32worth saying. And because of that, we really
- 10:37did a lot of things differently. And we attracted people to that,
- 10:41many of whom are still with us today to leave sous chef jobs to
- 10:45become wine cooks for what we're doing.
- 10:48And when we open, we're doing 30 covers and we still hadn't
- 10:53figured out exactly who our customer was, which is kind of a
- 10:58unique thing to think about, right?
- 10:59Because you think that great food resonates with everybody
- 11:03and it just doesn't, right? It you're fantastic if it
- 11:07resonates with 70% of people. Now The thing is, 25 of that
- 11:12remaining 30% are going to naturally filter themselves out
- 11:14because they're not going to go to a restaurant that doesn't
- 11:17sound appealing to them. So if your capture rate is only
- 11:2070% when people eat there, you've got a big problem.
- 11:24But but you know, we were really unsuccessful.
- 11:27And so we were, you know, I had run 5 restaurants.
- 11:31I was the director of OPS in Arizona before I came to Austin
- 11:34and I kind of sold out of that and finished that because I
- 11:37wanted to do something like Emmer and rye that was unique
- 11:42that I knew was going to take every ounce of our creative and
- 11:47thought process that and we lived upstairs and we had a nest
- 11:51egg that we put in. We did it all the right way
- 11:53where we raised money before we secured the space, we built out
- 11:59the space. We hammer the GC on, you know,
- 12:03value engineering all the way through to get it to exactly
- 12:07where we want. We kept Tuval and myself and
- 12:10Allison off payroll. We Uber drove all the way up
- 12:12until two weeks before I worked as a line cook at Olomay to make
- 12:16sure that, you know, it's like I'd wake up, I'd go to the site,
- 12:20I'd ride my bike to Olomay, I'd ride my bike back to get a
- 12:23workout in. I'd Uber drive till 4:00 in the
- 12:25morning on weekends, go back to sleep and then and then hit it
- 12:28again. And and for all to have $100,000
- 12:33in the bank when we open. Because the number one reason
- 12:36why restaurants fail is they do not have enough financial
- 12:40cushion for when the wrong thing happens.
- 12:42Because inevitably it will at some point.
- 12:45And then you compromise and you compromise and compromise.
- 12:48What was the moment? Because I'm sure you had that
- 12:51moment when like you were saying, it's slow.
- 12:53What? What's going to go on here?
- 12:55What was that moment when you said, OK, we're going to make
- 12:58it? Well, so, so we had to have the
- 13:00other moment first, right? And so we were losing $40,000 a
- 13:06month, right? Because that's what it cost to
- 13:08have a brigade in your opening. And your food cost is often like
- 13:10all these things. And we just weren't busy.
- 13:15And I can remember vividly getting home after service one
- 13:21day and not being able to sleep and waking up.
- 13:24I'm really standing or, or sitting on the edge of the bed.
- 13:28And Allie, my wife woke up and she said, are you OK?
- 13:31And I, you know, just turned and looked at her.
- 13:33I said, no, like, are we? Did I just ruin our lives?
- 13:40Is it good? She said, you know, I think
- 13:44it's, I think it's good. And you have to understand was,
- 13:47you know, so she worked at the United Food Lab.
- 13:48She's a master's in food anthropology.
- 13:50I respect her palate as much as really anyone in the world.
- 13:54So that means a lot to me, not just through my life.
- 13:57And and she tells it to me straight enough.
- 13:59So I said, OK, well, are we going to double down on it then
- 14:05because we're out of money? And she was like, yeah, you
- 14:10know, which is which is what you need.
- 14:12So 3 in the morning, we made a game plan to 1st sell my car
- 14:19because we lived above the restaurant.
- 14:21So that was get us at the time, I thought it was going to be
- 14:23worth 30,000 would which would get us to at least another two
- 14:28weeks to make payroll. And then we would look at her
- 14:31four O 1K, which would get us, you know, another 17,000 or so.
- 14:36And then we were going to get into, you know, past this
- 14:40January time, which is really hard in Austin.
- 14:42We're going to get a little bit in the season.
- 14:44And that would float us enough to see what was happening.
- 14:48And so the next day, I woke up, washed the car bright and early
- 14:51at, you know, 6:00 AM, took photos of it, and I listed it
- 14:55before I went into work. What kind of car was it just.
- 14:58Well, so I left a really great job, right So I had AI had a
- 15:01brand new Audi S4 that was now like 2 years old, right, because
- 15:05I left a pretty cush gig where I was running 5 restaurants and I
- 15:08was a partner and they were all car you'd.
- 15:10Probably love that car. Oh, it's an amazing car.
- 15:12It's a manual. I only drive manual.
- 15:15And you know, we downsized it with my wife had like a old car
- 15:19'cause she didn't care about this stuff.
- 15:20And so that was what we ended up using.
- 15:25And I can remember Keith Rupeki, who's our corporate chef over
- 15:30Austin now and is really into cars.
- 15:35We were at family meal when I ultimately sold the car and I
- 15:38just walked outside. The guy looked at it and I gave
- 15:40him the keys. He gave me the check, walked
- 15:42back inside, didn't say anything, went into service
- 15:44because you don't really want to be like, hey, I'm selling my
- 15:46car. And everyone's like, well, why?
- 15:48You're like, well, I got to make payroll.
- 15:49Like, you know, like you're a leader, you're a general.
- 15:51Like you can't, don't. Let him see you sweat.
- 15:54No, there's a form of that, but you don't want if.
- 15:58If I'm following somebody who I know is failing, that doesn't
- 16:02feel like good career advice either.
- 16:04Right. And so there's this balance
- 16:06between this thing, right? There's this fake it till you
- 16:10make it. But then there's also this
- 16:14vulnerability in making sure that you're, you're being real
- 16:16about these things, right? Everyone's going through this
- 16:18struggle. And so we sold the car.
- 16:22We I paid off a lot of my credit card debt, which was all
- 16:25restaurant stuff. And right around that time was
- 16:30when Kate Crater came in with Matthew Odom and she had the
- 16:35Caccio. Like 3 weeks later we found out
- 16:40that we won food and wine best new chef, which we couldn't tell
- 16:43anybody, right? And this I think at the time we
- 16:46were the earliest restaurants have opened to win the award to
- 16:49because we were open for like 2 months and then we had to wait
- 16:53another three months or so. So are are you thinking like, do
- 16:56we have enough money to, Oh yeah, you know, you're going to
- 16:58get the upside? Well, I mean, you're in a,
- 17:01you're in a cloud to that, yeah. But what happened is and and
- 17:05this is the great thing about distance to this is now I can
- 17:09look back and I can see that with some seasonal changes, we
- 17:13went up 10% a week, right, for the course of 3/4 of a year.
- 17:20So if you think about that for like 37 weeks, we went up about
- 17:2510% with seasonal variation of what that looks like, right?
- 17:28So you're 370% more over the course of 37 weeks than where
- 17:34you were. That's game changing.
- 17:37But 10% a week doesn't feel like it, right?
- 17:40And so if you're looking for double, that's unachievable,
- 17:46right? That happens only in freak
- 17:48things. Somebody comes in that is a huge
- 17:50fear of influence and attracts people to what you're doing.
- 17:54But most growth happens bit by bit by bit, and that's not the
- 17:59sexy part of it. And so sometimes you just got to
- 18:02look for those inches that you're getting.
- 18:05And once we really realized that trend was happening, it made it
- 18:08a lot easier. And it was such a tale of two
- 18:11worlds between the restaurant world of 1, where I felt like
- 18:15such a failure, right? Imagine this, right?
- 18:19I'm at the edge of my bed, wondering what I can do with the
- 18:23rest of our career and how to get ourselves out of this debt
- 18:26that we took into. And a month and a half later,
- 18:31I'm winning one of the most prestigious awards in the
- 18:33culinary industry, flying to New York, which had to buy a suit.
- 18:38And, you know, now people asking me about what we're doing and
- 18:43how it's so progressive. And nothing really changed other
- 18:48than the aspect of the right people came in and we just
- 18:51steadfast to doing the thing that we really believed it.
- 18:57I want to ask you this question because I think it's an
- 19:02important part to the conversation.
- 19:03But how do the right people find you?
- 19:06Because that's not so easy because there's, there's,
- 19:09there's a lot of great chefs that never, we never hear of
- 19:11them. So how did the right people find
- 19:13you? Like if you had to give some
- 19:14advice to a chef that's out there that might be in the
- 19:18similar situation that just needs the right people to find
- 19:21them, What are they? What can they do?
- 19:24Well, this is AIII would say that I'm bad at this internally.
- 19:31Luckily, I have really good partners that are good at this,
- 19:33like Tabella's very good at this.
- 19:35And you know, we also worked with giant noise, who's in PR
- 19:37agency who's really good at this.
- 19:38But you have to figure out the thing that you're going to be
- 19:42loud about and make sure that that's something that you really
- 19:47care about and then be very loud about that on multiple platforms
- 19:52and what you did right, that can be just in your space.
- 19:55But whatever it is, if you really want to be somebody worth
- 20:00being listened to, you need to have an opinion worth listening
- 20:04to. If you're just doing the same
- 20:07thing, or even if you think it is something that is unique and
- 20:10different and nobody else does, the reality of it is it's
- 20:13probably not. That's the hard, uncomfortable
- 20:17truth. Well, like how many people think
- 20:18that they're great and that, like, behind closed doors,
- 20:21everyone's like, yeah, they're not that great.
- 20:23Yeah, yeah. Well, that's, that's, I hate to
- 20:25say that's like 99% of every, everyone thinks they're great
- 20:27when you ask them. Just ask them.
- 20:29Yeah, what's the what's the thing where they say ask, get
- 20:33all your friends in a room and and ask them who they all think
- 20:35is the smartest and all of them are going to say themselves.
- 20:39Well, I think the unique thing about it is most people that I
- 20:42think are really great would say that they're not.
- 20:44Yeah, that's true. Right, like people are always
- 20:46like, oh man, you've accomplished so much.
- 20:47I'm like, I don't know, I don't think so.
- 20:49Like I, I, I feel like I'm halfway or we really need to
- 20:53figure out how to do these things because, you know, you
- 20:56just get to the next space and you look at that.
- 21:00There's just so much more to accomplish in for for our
- 21:04industry, right for for cooks, the the disparity is still so
- 21:10great on you either have to choose to kind of sell out and
- 21:13make money or to or to be creative and do what you really
- 21:16like. Like why?
- 21:19Yeah. So going, going back, at what
- 21:23point do you now say we've made it and now we're it's time to
- 21:28scale? In at Emmer and Ryan.
- 21:31Yeah, because you remember what was next, Hestia.
- 21:34Technically is hen bit, but being committed to doing Hestia
- 21:37first. So, you know, we were working
- 21:42with a really talented chef, Paige Presley, and I think it's
- 21:46exactly this, right? Truthfully, like when I opened
- 21:49Emmer and Rye, I expected that that was a restaurant that they
- 21:52were going to bury me. I was going to wake up every
- 21:55day, come to work, cook, work there.
- 21:58That's what I wanted. And genuinely, it is still my
- 22:02happy place. The responsibility of doing more
- 22:07is something that I, we all stepped up into because we're
- 22:11blessed enough to work with incredibly talented people.
- 22:15And what I recognized is we could create a platform that we
- 22:18could all do together rather than them having to continue to
- 22:23brave their own way to do those things.
- 22:25And there's a huge amount of leverage that comes from success
- 22:33in the hospitality industry in a group.
- 22:36And so our negotiated rate was different at Hestia or Henbit
- 22:41than the leverage that I did not have at Emeron Rye.
- 22:45And so the people that worked with me were able to benefit
- 22:48from that. And we were able to get to the
- 22:51next level because of those things, because of the scale.
- 22:55And so really it was based upon the talent that was within the
- 22:58organization that allowed us to expand.
- 23:03You guys have some heavy hitters by the way in, in the group.
- 23:06Like I, I, I don't know, I mean, really I, I talk to a lot of
- 23:10chefs and we often say, you know, your group has the
- 23:14heaviest of the heavy hitters in Texas.
- 23:15Probably you, you're stacked with talent.
- 23:18And I'm assuming that that comes with its challenges too.
- 23:22Yeah, of course. Yeah.
- 23:23How do you sometimes navigate having so many, you know,
- 23:31gangsters in the kitchen? Well, I think the the first goal
- 23:37is hiring a lot of people that have a like minded purpose to
- 23:40that, right. And so the goal of the majority
- 23:43of people that either grew up within our organization or
- 23:46joined it from the outside isn't they want to be part of
- 23:49something that's bigger than just that.
- 23:51And if you're in it to have your name on the headline of that
- 23:56thing, you're probably not going to be happy in our organization.
- 24:00But if you're in it to truly change the relationship of food
- 24:06and service from transactional to something that has deeper
- 24:10meaning to you with a group of people, there are very few
- 24:15spaces in the US that you can do that.
- 24:17And that's how we've been able to keep a lot of people and grow
- 24:23because, you know, Tavelle and my name are in the papers a lot.
- 24:28But the reality of that is, is that we are purely small parts
- 24:33of what the organization does. And every single one of those
- 24:36heavy hitters and gangsters recognizes really quickly how
- 24:40much influence they have on what we do.
- 24:44It is not just a four or five partners directing this thing at
- 24:48all. We have to make a decision
- 24:51together to have that impact. And they are huge parts of what
- 24:54we do and our growth. Great restaurants don't always
- 25:00bring customers in. Great stories do, because in
- 25:03food, beverage and hospitality, what you sell is only part of
- 25:06the story. It's the why behind it, the
- 25:10authority you create and the experience that you built.
- 25:16Market scale turns expertise into content that connects
- 25:19podcasts, video series and industry education, not ads.
- 25:23Assets. Market scale has brought run the
- 25:28past and how to manage like an executive chef to life real
- 25:31world examples of how great content leads the conversation
- 25:36because attention is earned and the industry doesn't need more
- 25:39noise, it needs more leaders. So what does your day-to-day
- 25:48look like now? Because you've you've started as
- 25:51you know, chef, chef with one restaurant to now, I don't know
- 25:56CEO is that is that appropriate title?
- 25:58Yeah, yeah, I I've accepted. I've, I've steered away from
- 26:02that title for a very long time. And now I now I have a suit coat
- 26:08and a suit do. You wear a suit every day?
- 26:10No, I I like the leather jacket. Thank you.
- 26:11It looks sharp. Yeah, it's like a it's like a
- 26:13shacket. Yeah.
- 26:14And it's quite light still, which works.
- 26:18No, I I don't, although I can wear loafers now or suede shoes,
- 26:21which is like a whole thing. Yeah, because, you know, in a
- 26:25kitchen you get grease on everything, your pants, your,
- 26:28you know, as as clean as you are, which I hate when I get
- 26:31grease on anything. But yeah, it's it's transitioned
- 26:35a lot. And I struggle with that.
- 26:39True, right. The the reality of it is, is I
- 26:42am happiest still making pasta, cooking food, serving it to
- 26:48somebody. That is the thing that I quench
- 26:52after. What I also love is creating
- 26:58spaces where people like Alfred Keith, Danny, Jorge, these are
- 27:05just amazing talents in our kitchens that have been there
- 27:08get to have an impact on Texas, their viewpoint and and scale.
- 27:18And, and that's all I work on now is how I can help develop
- 27:21them and make sure that their careers, their passions are are
- 27:27met and how I can you know, we, we have development plans for
- 27:30people. So I get to sit side by side and
- 27:32I say, you know, in 5 or 10 years, here are the paths that
- 27:36you can go on. What tools do you need to be
- 27:39successful for those things? You need to travel more to go
- 27:45to, you know, Keith, Rebecca is a good example.
- 27:47You want to go to Tokyo to cook, Great.
- 27:50You want a month? Fantastic.
- 27:52We have a program that we work with, with every single salaried
- 27:55manager where they get $3000 a year to get, they have to apply
- 28:00for it, but it's it's already pencilled for them and they're
- 28:05paid on top of that while they're gone.
- 28:07So that's just to cover expenses that they incur on this to learn
- 28:13and what they have to do is have to come back and share that with
- 28:16the organization and stay for six months and then they re up
- 28:20every single year to be able to do that.
- 28:22Why do you do that though? Well, so there's two reasons
- 28:25that we do. There's a lot of reasons that we
- 28:27do it, but the main reason was I believe that we all want to live
- 28:33a great story and our industry is so captivating that it keeps
- 28:40everyone locked into day-to-day service.
- 28:43And often we don't save the right way to be able to go out
- 28:47and explore in those things. So by creating a scenario where
- 28:52they get money set aside to incentivize them to travel,
- 28:58we're broadening these lives that you get to live in our
- 29:02industry, which is something that I think it deserves to
- 29:05have. And the second part of that is
- 29:08those were the moments for me that I was the happiest where I
- 29:13had perspective of what was out there.
- 29:15And I got to come back in a space where I where I missed it.
- 29:19And, and now we're creating an organization that is not driven
- 29:26by perspectives of a shared few at the top, but it's driven by
- 29:31perspectives of many who have gone out and lived these diverse
- 29:35lives and have amazing ideas that hopefully we get to work
- 29:40with and continue. And so you create a completely
- 29:42different culture than what most places are I.
- 29:45Want to go back to kind of, I hate to say the the CEO, but for
- 29:49for the sake of conversation, what is the day-to-day look like
- 29:51for you now? And I mean, what do you have, 9,
- 29:5610? We have a.
- 29:57Lot so I call it 11 and that is. And spread across with people
- 30:02for people that don't know right, San Antonio and Austin.
- 30:05Yeah, correct. Yeah.
- 30:07And we just announced Houston. Oh, congratulations.
- 30:10Thanks. Just means more travel.
- 30:13You just get to scale and you have to do different things.
- 30:15But I have an EA now, which is a lifesaver.
- 30:21And So what it allowed me to do is she schedules essentially my
- 30:26hours. And So what I get to do is I
- 30:28reflect with her on the what productivity I want to have,
- 30:32right? So right now, Pullman consumes
- 30:34most of my life and it has the last two years because it's just
- 30:38such a large endeavor. And we also have grand
- 30:41aspirations for the impact that it will have.
- 30:44And So what I'll do is I have meetings with our finance, our
- 30:51marketing, our operations, our HR.
- 30:57And in each of those I'll reflect back in a group dynamic
- 31:00about how we're doing. I'll read their emails and their
- 31:05initiatives into those things and I'll set goals with them.
- 31:09And then we'll we'll track that forward.
- 31:12And then I will have separate one-on-one meetings with each of
- 31:15my direct reports, which are still mostly culinary facing
- 31:20because that's kind of my passion to that.
- 31:23And and then there's a mixture of community outreach to those
- 31:26things too. And, and candidly, I'm still
- 31:30learning to be a great CEO because I've been in that
- 31:35position now formally for two years.
- 31:40I was in the hospitality industry for 20, right, right.
- 31:43That that's what I know and that's what got me a form of
- 31:47success. And it's why I will be a
- 31:49successful CEO is because of that too.
- 31:52But I read a lot of books. I talked to a lot of other
- 31:55people there. I'm I'm in a whole new education
- 31:58on how I can be impactful in the career that I grew up in four
- 32:04others. One of the things that you do
- 32:05very well is, and I'm learning this now with what I do as
- 32:09chef's PSA because I, I know it for myself.
- 32:12When I was a chef, I was a chef and my circle of chefs and all I
- 32:16talked to was chefs and all I talked about was food.
- 32:19And then now that I'm chef's PSA, I still talk to a lot of
- 32:22chefs, but now I have to talk to financial people and, and
- 32:25marketers and I, I deal with a lot of PR companies and, and
- 32:29lawyers and things like that. People that I never, they
- 32:31weren't in my circle of influence before.
- 32:35But I thought, and, and correct me if I'm wrong, I always
- 32:38thought you did a pretty good job at that.
- 32:39Because I remember, you know, you'd call me up and say, Hey,
- 32:41I'm sending this one to your restaurant.
- 32:42I'm sending that one. You is always this high profile
- 32:44person that you're sending over. So I always thought that you did
- 32:47a really great job at preparing yourself for the CEO.
- 32:51Maybe you didn't know you were, but I felt like you were doing a
- 32:53good job and I I saw it back then.
- 32:55Yeah, I mean, I mean, that's probably my dad connected me
- 32:58with a lot of great people early on.
- 33:00And I think the other thing is if you surround yourself with
- 33:03only like minded people, then you don't get a diversity of
- 33:07opinion. And to me, it's incredibly
- 33:11engaging to talk to other very passionate people in in learn
- 33:17their perspective about things that are not in the same
- 33:19day-to-day as you. You also talked about you read a
- 33:24lot of books. Yeah, you used to play.
- 33:26Or do you still play audio books and the rest?
- 33:28Yeah. So, so no, because I got
- 33:32overruled in that and that that was what I was doing there.
- 33:34We do it in the bathrooms, yes. But when I drive back and forth
- 33:38between San Antonio and Austin or when I work out, it's all
- 33:40audio books. Yeah.
- 33:41Or podcast. Yeah.
- 33:43Well, it's funny because I remember one of the times I was
- 33:45eating at Emmer and I went to go to the restaurant.
- 33:47I was listening to Dan Barber's book.
- 33:50Yeah, I was listening to it, not at your restaurant.
- 33:53I was listening to it on my own. And then when I went to the
- 33:55restaurant, I was like, wait a minute, I've listened to that
- 33:56book right now, too. I mean, the whole goal was to
- 33:59put people into our mindset, right?
- 34:02So you're coming into this space where we really want you to
- 34:04start to question where food comes from and why most
- 34:09restaurants are the way that they are and why the perspective
- 34:11is a little bit different than what we do at at Emmer and
- 34:14Ryvett. On the subject of books, just
- 34:16because I, I read a ton of books as well.
- 34:18Is there anything, well, I guess 2 questions, The type of books
- 34:22that you read or listen to, is it typically industry related or
- 34:27is it outside of the industry number #1 Second one is what's
- 34:30the best thing you've listened to lately?
- 34:32Oh man, this is tough. So I typically don't read
- 34:40industry specific books. It depends on if I'm deep diving
- 34:44about things. Like I weirdly, I'm obsessed
- 34:47with bread. So I really love reading bread
- 34:50books and just recipe books about that because I find the
- 34:53nuance of how people talk about it sometimes where the the truth
- 34:56of those things are. I'm reading Bill Belichick's
- 34:58book right now. I'm a bit of a Patriot's Homer
- 35:01because I'm from Boston and whatnot, but it's really to me,
- 35:04again, if you want to attract great people, you have to treat
- 35:10them like great people. And that right there is the
- 35:14thing that I think Belichick did incredibly well and why I'm
- 35:20reading that book. The podcast that I really like
- 35:25that I listen to pretty often is called Super Psych and he does a
- 35:30really good job of talking to philosophers or, you know, just
- 35:38different industry professionals about mindset and why we are the
- 35:43way that we are. So I, so I really love that
- 35:47Freakonomics is another amazing podcast that I love to listen
- 35:50to. And specifically right now I'm,
- 35:53I'm listening to one about the most powerful people that you've
- 35:56never heard of, which are the commodity traders.
- 35:59And, and it's really interesting because when you get into these
- 36:03broad scale economics. Bodies like gold, oil.
- 36:06Yeah. Yeah, exactly.
- 36:07Whatever. Yeah.
- 36:08Yeah. And so they're often the first
- 36:10people that go into destabilized environments, right?
- 36:12So when the USSR collapsed, the commodity traders were there
- 36:17within days to re secure and trade ahead.
- 36:22And they're actually way less price sensitive to if they're
- 36:25buying high or low because they're holding something in the
- 36:27markets going to affect that. But the pipeline of it is what
- 36:30they're protective about. That's interesting.
- 36:33I like very similar books. I I love reading a lot about
- 36:37finance, but lately I've been on a world conqueror kick.
- 36:41Yeah. And I've, so I've been listening
- 36:43to like, you know, Alexander the Great or Genghis Khan or
- 36:46anything like that. And I love that because I like
- 36:48to see what they all have in common.
- 36:49And you start to see those same threads in a lot of chefs.
- 36:55Sure. A lot of what what I've noticed,
- 36:58what makes people great when I sometimes I'm able to pick them
- 37:01out young in their career, like, oh, they're going to be good.
- 37:03And I noticed like, OK, some of those same traits are the ones
- 37:05that you see in those. Great.
- 37:06World, what is that to you? It's a belief in themselves and
- 37:10it usually comes from a parent, is what I've noticed.
- 37:13So in the case of Alexander's, his mom would tell him he was
- 37:17the son of Zeus and she'd say, you know, King Phillip's not
- 37:21your real dad, Zeus's. So he would go, he, he always
- 37:24had this on. Am I able to conquer the world
- 37:28because I'm the son of Zeus and it's my destiny, right?
- 37:31And you see, like UFC fighter Jon Jones, right?
- 37:34He believes he has this destiny to be the greatest.
- 37:38You look at like Mike Tyson, he had the destiny to be the
- 37:41greatest. And you see that in a lot of
- 37:43people that they feel because they've been told from an early
- 37:46age, you're destined for greatness.
- 37:47Now, whether it's real or not, I don't know.
- 37:50But that, yeah, they manifested it because someone believed in
- 37:53them. And it's funny because I've
- 37:56talked to to to chefs early on in my career.
- 38:00I remember I was in culinary school breaking down chickens.
- 38:02I was quiet. I was like 17 years old.
- 38:05And the, the chef, I think the chef instructor noticed that I
- 38:09was just this quiet kid, didn't really talk to anyone in class.
- 38:13And it comes up to me one day and he says, I can tell you're
- 38:15going to be a great chef one day.
- 38:17I remember it to this day. Like of all the things he said
- 38:19to me, I don't remember. I remember that conversation
- 38:21because it stuck with me forever.
- 38:23Whether he was saying it because he meant it, I have no idea.
- 38:28But what's interesting about that is I've gone back and
- 38:31knowing that I've said that to other people throughout my
- 38:33career, You're going to be a great chef one day.
- 38:35And all of them that I've said that to have become great chefs
- 38:39and they've all come back to me and said, do you remember that
- 38:42one time you said I was going to be a great chef?
- 38:44And it was. It cost me nothing to say that
- 38:46to them, cost me nothing and it impacted them and their career.
- 38:50So a lot of these people that go on and achieve greatness, a lot
- 38:54of it has to do with someone believed in them and that fueled
- 38:57their belief in themselves. Well, I think as humans we, and
- 39:02this gets us all the way back, but I think as a species we are
- 39:08when we fear for our survival, right.
- 39:12Whether that being a job in your relationship with your parents
- 39:20or or just truly walking on the street and how your mindset is,
- 39:24you're not able to think at a higher level.
- 39:27But when you no longer are worried about the loss that
- 39:32comes because you're looking forward your ability to think,
- 39:36to reach for things to do the impossible, you can see it in so
- 39:43many circumstances to that. And so you really have to get
- 39:47out of this scarcity mindset that that happens because you
- 39:52know, we are not the apex predator on earth.
- 39:56The way that we think has allowed us to control all of
- 39:58this. That's the the beautiful part of
- 40:01the species of man, right? Put us up against the lion or a
- 40:04tiger or a gorilla. We're going to lose.
- 40:07Right. But because of the way that we
- 40:10think, because of the way that we control food, because of our
- 40:13relationship with food, we have been able to steer this journey
- 40:19in so many ways that were completely unfathomable to man
- 40:23even 2000 years ago, even 200 years ago.
- 40:31So 100 men versus 1 grilli. So we're talking about gorillas,
- 40:40right? For it's 95 or 105 versus one
- 40:42man. And we can debate all those sort
- 40:44of things. But the simple fact is, if we
- 40:48now have guns, we now have castles that we can go up into
- 40:52all these sort of things. We've steered the odds because
- 40:55of the way that we think about things.
- 40:58And that right there is what the true trait is, right?
- 41:03As strong as we can be, the greatest strength is our belief
- 41:06in ourselves and and really our ability to use our mind in
- 41:10question, what reality is currently versus what it's going
- 41:13to be. It's so funny you say that
- 41:15because that's what makes the exceptional chef really.
- 41:17I mean, if we're, if we narrow it down to, to our business,
- 41:20right? And being a chef, you notice
- 41:22that the ones that are exceptional are exceptional
- 41:24because they thought differently.
- 41:25They, they believed in themselves and they found
- 41:27solutions where other people just saw a wall.
- 41:32And I think about that a lot. Like I, I look at the most
- 41:34successful chefs and I study them and I noticed that at the
- 41:38very, you know, at the tip of the spear, they all operate as
- 41:41the exception to the rule. You know, Renee's food and, and
- 41:44then everyone, everyone else, right?
- 41:46You know, Thomas's food and everyone else or the business
- 41:51model that they operate and they see, they find solutions.
- 41:55And I think too many people that I, I find when they get stuck in
- 41:59a rut, it's because they don't think that there's any other
- 42:03option. And there's always another
- 42:04option. There's always another option.
- 42:06I talked to this guy and I'll, it was years ago.
- 42:09And I remember him telling me how impressed he was with, and
- 42:13I'm not trying to knock any of the people in this, this
- 42:16conversation that I had. He was telling me how impressed
- 42:18he was with David Chang because David Chang did something.
- 42:21I don't remember what he did. And I just remember thinking
- 42:24like, that's not impressive, not because it wasn't impressive
- 42:26what he did, but it's like he thought he couldn't do that.
- 42:30And I remember thinking like, why do you think you can't do
- 42:32that? Like it's just a technique.
- 42:34You could learn it. It's not that difficult.
- 42:36I could learn it today. And he showed me how to do it.
- 42:38I'll learn it in 30 minutes. And I, I realized that a lot of
- 42:43people sometimes view other people, chefs, whatever, and
- 42:47they just, I can never do that. And I'm, I'm the like people
- 42:49talk about imposter syndrome. Sometimes I think I have the
- 42:51opposite where I see anything like I can do that too outside
- 42:54of dunking a basketball or you know, being able to, you know,
- 42:59things that I physically can't do.
- 43:01I never really look at anything and say that's beyond my
- 43:03capability if it isn't. If they have two hands, 2 legs
- 43:07and a brain, I figure I got the same.
- 43:09Yeah, it's interesting. I mean, I think that there are
- 43:15natural limitations and strengths and weaknesses that
- 43:17people have. And if you're going to stack up
- 43:21the greats, you can see that there are different things that
- 43:24each of them have that are great, right?
- 43:26And then they tried to do the exact same thing as the other.
- 43:29There would be a clear difference, right?
- 43:31And you get professional athletes in the same way, right?
- 43:33Some of them are better shooters, some of them can jump
- 43:36higher, some of them are faster. And no matter how hard the
- 43:39others train at those things, they're not going to be as good
- 43:42at that because they're just not set up for those things, right?
- 43:45It's the same with us. We just got to figure out what
- 43:49are the things that we're truly great at and that's the timer
- 43:53that is happening here, right? I'm probably not as great at
- 43:59tour nodding something as a lot of other people.
- 44:04Well, what does that mean in the grand scheme of things?
- 44:07And if my menu doesn't have any of those on it, well then
- 44:10probably not that much, right. And so you know, the, the
- 44:14question that I get into with this thing is you're right.
- 44:17Like there is a blind confidence that you sort of need to have,
- 44:23but you also have to have the mirror a little bit because
- 44:25otherwise you just end up wasting your time to get great
- 44:27at this thing that you're never going to be that great at.
- 44:30And I agree with you. I think the point that I was
- 44:33trying to say is I think people limit their potential because
- 44:38they see it as I will never be able to do that.
- 44:41And I'm not saying I go around chasing everything and said I
- 44:43could do that. And I and I try and do it
- 44:45because I'm not interested in it, but I don't ever look at
- 44:48something and say they are exceptional.
- 44:51And, and, and there are some exceptional cases.
- 44:52Like I'm not saying I'm gonna get in the ring and knock out,
- 44:55you know, Mike Tyson, I'm not saying that.
- 44:57But what I am saying is that I think with enough time and
- 45:00dedication and if you really want to do something, you could
- 45:02become very good at anything. Maybe not world class, but you
- 45:06could become very good at anything.
- 45:08And I think a lot of if for chefs that are listening, I
- 45:11think a lot of times they limit their true potential because
- 45:14they think I'll never be a sous chef or I'll never be a chef.
- 45:17I'm never, I'm never going to be good enough to be a chef to
- 45:18cuisine. I'm always going to be this or
- 45:20I'm always going to be that, or I'll never own my own
- 45:22restaurant, whatever the case. Yeah, exactly.
- 45:26With that mentality, you'll never get there.
- 45:28But the ones that do believe in themselves.
- 45:31And this kind of goes back to the earlier conversation.
- 45:32The ones that do believe in themselves and think that they
- 45:35can, even if they can't, at least they're shooting for the
- 45:39basket they have. They have a greater likelihood
- 45:41of the ball going in the net. Yeah, totally agree with that.
- 45:44Yeah, back to Pullman Market because it's massive.
- 45:48Yeah. And by the way, I go there
- 45:50often. So I go to San Antonio often to,
- 45:52to to teach a leadership seminars and things like that.
- 45:56And I always eat at one of your restaurants always, whether it's
- 46:00Isador or really any of them. But I always go through Pullman
- 46:04Market. I'm like, what does Kevin have
- 46:05now? Like what's on the shelves?
- 46:06Yeah, we're always doing new stuff, Yeah.
- 46:08So can you tell people because I know you do a pretty cool thing
- 46:10with the with the meat program and sustainability and all that.
- 46:13So the whole, the whole origin of Pullman came from COVID,
- 46:18right? And so, you know, we source
- 46:21about 50% of our food from grocery and we consume 50% of
- 46:26our meals in restaurants, which is as high it has ever been,
- 46:30right? It was always 75% grocery.
- 46:33And then it has slowly continued to increase really since World
- 46:36War 2. And obviously, COVID was the
- 46:38massive disruption of that and what that showed to me in a
- 46:42restaurant person that all of a sudden had consumed 90% of my
- 46:46meals in restaurants and had to go to someplace else because,
- 46:50you know, while I was still working, it was just huge
- 46:52disruption. The quality of the meat and the
- 46:57seafood that we have access to in restaurants versus what
- 47:00doesn't matter how much you're willing to pay that you can get
- 47:03in a grocery store. They're not the same thing,
- 47:05right? Like every single chef knows
- 47:08that. Well, why?
- 47:14And the story of it is a logistics thing, right?
- 47:16Retail is set up to let things last longer and to have kind of
- 47:24the, again, this race to the bottom of that of how can I get
- 47:27the most amount of food out to people as fast as possible.
- 47:32And if you're really starting to look at it of how can I get
- 47:36people the best quality product, you have to look at it
- 47:42differently. And so for us ethically, we
- 47:45started from we only want to source from within Texas.
- 47:49We want to do whole animal because what that says to a
- 47:52rancher is you focus on just raising the best animal.
- 47:56We'll focus on everything else. Wanted only single kill floors
- 48:01and we wanted a model where we knew exactly what that animal
- 48:05has grazed on, where it grazed its breed, exactly how long it's
- 48:10been alive. And so at Pullman we go through
- 48:15about four steers a week right now a mixture.
- 48:19We, we have two Angus producers, really one the Bobby is our main
- 48:23Angus producer and then we have 3 Wagyu producers, all of which
- 48:28are really incredible. And, and in that everything you
- 48:34get in all the restaurants comes from that whole animal.
- 48:38And so you get, and I truly believe the best steaks that you
- 48:43can buy that have never been frozen, which most of these
- 48:47small ranches have to freeze because they're going to lose a
- 48:50lot of things otherwise. And you get tortillas from the
- 48:54beef tallow and we're making chopsticks now from local
- 48:59beeswack your love cycle beef tallow.
- 49:01And we all the we've just transitioned to where the
- 49:05employee facing areas are now up cycle beef tallow in a liquid
- 49:09form made by one of our farmers from the the tallow, right.
- 49:15So now all of a sudden you have this kind of playground of
- 49:19byproduct in the way that it was meant to be that we no longer
- 49:23have to cook as is chefs. And to me, that's where the
- 49:28ideas come from. And now as a consumer, if you
- 49:31live in San Antonio, you have access to all the same things.
- 49:36And what we do, if you do side by sides all the time, right?
- 49:38Just blind for our team, right? So where we cook one of our
- 49:41steaks, we cook a steak from, you know, all the other places
- 49:44we can buy them. It doesn't compare, right?
- 49:47That's the coolest thing about it, is just when you ever take a
- 49:50blind study where 20 people try something and 20 people or 19
- 49:54people pick the same thing. Never, by the way.
- 49:56Yeah, never. That's the difference and it
- 49:59really is that significant. And as a chef, you get it right.
- 50:01Like you've seen that we try side by side products in that.
- 50:05We just have accepted that that's what we're going to get.
- 50:10I'm ready for a really scary statistic.
- 50:12Yeah, go for. It up to 100 animals can be in a
- 50:18single pound of ground beef. What?
- 50:21Yeah, think about it. Yeah, I guess so.
- 50:24Huh. I mean, they're grinding them in
- 50:27these large factories, mixing it all up, putting into these bags
- 50:32and shipping that out. Well, that is not a thing that
- 50:36you ever have to worry about with the way that one, it should
- 50:39be. But two, that we're doing it,
- 50:41you get one animal, it's broken down.
- 50:43This is this animal's ground beef.
- 50:45You want to move on to the next one.
- 50:46Here you go. Wow, 100 animals.
- 50:50Yeah, I know. Isn't that a scary statistic?
- 50:52Yeah, it is. It's terrifying, actually.
- 50:54But if you think about the transparent, This is why I'm so
- 50:57bought into what we're doing at Pullman and why people need this
- 50:59access is because our system is based purely on convenience.
- 51:08And, and the, when it grew, it grew in a way where our ethical
- 51:13awareness of what was happening was just different.
- 51:16And today we know more and we get to make the choice about
- 51:20that, right? It's the same thing with
- 51:21organic. Some days maybe you're going to
- 51:23choose to buy organic, maybe you're not, but at least you
- 51:25know that there's a difference. And here's what I'm doing that
- 51:28the industry of beef, of seafood, of pork, of chicken,
- 51:33we're just starting to really pull back what has been
- 51:37happening in those industries. And now people are getting to
- 51:39make the choice. Chickens are really hard, right?
- 51:43So we work with greener pastures.
- 51:45They do an incredible job. Please look up what they're
- 51:47doing. It's a more expensive bird.
- 51:50It's a significantly more expensive bird.
- 51:52It's darker red. It has higher myoglobin to it.
- 51:55The reason why is because they actually are outside and move
- 51:59and they need that in their in their you know system.
- 52:05The reason why they're birds are $4.00 or $5 a pound wholesale,
- 52:09which is more than double what you can buy a larger producers
- 52:15birds for. Which by the way means that I
- 52:17can't sell a rotisserie chicken for 999 or 799 because the bird
- 52:22itself cost me 15 to $20.00. So if you get back to the aspect
- 52:33of what are they cutting out of the process to get the birds
- 52:37that cheap, particularly for chickens because the difference
- 52:39is not as significant for beef and pigs on a price point wise,
- 52:44it is alarming. Yeah, yeah, just, I mean, for
- 52:48people that don't know go, if you're go order a case of like
- 52:53logs and see what they look like.
- 52:55Like they have cysts, they have, you know, big boils on them.
- 52:59They're not healthy birds. No.
- 53:01They're broken, you know, they're they're the bones are
- 53:05broken by the time they run. It's just not good in it.
- 53:07Like I'm I'm assuming that's what the that's that's what
- 53:11everyone's eating. Let's.
- 53:12Yeah, that's exactly it though. Yeah.
- 53:14You really want to talk about the quantity of logs that are
- 53:18sold versus whole birds? Yeah, I'd be willing to wager
- 53:23it's 85% volume logs to whole birds.
- 53:26Yeah, that's the scary part about.
- 53:29That yeah, it is. And, and I think what you're
- 53:31doing is great because you're providing the option for people
- 53:36to eat better and, and, and whether it's in your restaurants
- 53:40or, or cooking for themselves, we're a lot of times it's just
- 53:43not an option. It's this is what we have, you
- 53:46know, in this neighborhood, this is what you got.
- 53:48So the fact that you're doing that is tremendous.
- 53:50So, yeah, yeah, congratulations to you.
- 53:53I want to ask you, and this is a loaded question.
- 53:56What's the hardest part about doing what you do?
- 54:06I think for me it's the there's every day I wake up and I know
- 54:13that there's more to do and it takes a relentless amount of
- 54:22energy to do it every single day.
- 54:27And I really want to just make sure that I'm providing and
- 54:30doing the best that I can for all the people that work with me
- 54:35and that every single day coming with that amount of energy,
- 54:38every single day is tired. And I would say, you know, I've
- 54:45worked 80 to $100 a week for 20 years.
- 54:49And I just recently talked to our capital partner and I said,
- 54:52hey, I have to work 60 hours a week.
- 54:55I can't work 80 hours a week. And that was, you know, for my
- 55:01family, but it's also for my energy is for my perspective of
- 55:04those sort of things because you get into a space where your To
- 55:07Do List will never be done. And you know, I've been a chef.
- 55:12As a chef, I never made a dish that I was 100% happy with.
- 55:16Never, not once. And then take that to being
- 55:22somebody who is ultimately responsible for the health and
- 55:27Wellness of 775 people with aspirations to have even more.
- 55:31And that just as the people that work with us, not even the
- 55:33outside people that source with us or or the farms that are
- 55:37adjacent to that. And I think that the pressure
- 55:39that shows up on that is something that I have yet to
- 55:43figure out how to truly have the a healthy relationship.
- 55:50So one of the big topics right now, especially in the culinary
- 55:55world, is burnout balance, work life balance.
- 55:59How do you balance fatherhood? And also, you know, being, being
- 56:05Kevin Fink, Yeah. So I, I, I, for sure, I don't
- 56:11think anybody would describe me as balanced.
- 56:14And, and I for, you know, during COVID times, I was really being
- 56:17into this like work life balancing.
- 56:18Then I was like, OK, this is just not me, right?
- 56:20Like I, I just now what I will say is having a son changed my
- 56:30life in a lot of ways because it took the space where I was with
- 56:35my wife and we were talking about what our goals and
- 56:38aspirations were with another adults.
- 56:41And then it changed into this where now I don't know what
- 56:49percentage, but my life is now around how I can also support
- 56:55him. And the other thing that changed
- 56:59is you realize really quickly that getting out at 1:00 AM is
- 57:04going to be a big problem when school starts at 7:30.
- 57:08Yeah. And so you're like, well, do I
- 57:13sleepless? Do I switch my schedule?
- 57:16Like being away from this? They don't really understand
- 57:19that. And you, again, look at how
- 57:22stacked against the hospitality and culinary industry our world
- 57:27is. Doctors are all during the day,
- 57:30shops are all open during the day, schools that go through
- 57:34that sort of thing. There is nothing set up for
- 57:36night jobs. That is when we live.
- 57:39Dinner is the bread and butter of this thing.
- 57:41So you know, for me, I will tell you that it it put it in
- 57:49perspective a lot of things right where myself importance
- 57:51went way down because I just realized, like I'm a dad like
- 57:55it. First of all, fatherhood kicks
- 57:57your ass. You can tell anybody like I love
- 58:02I, I at least say to people I've, we're, we're privileged
- 58:04now where we've had a lot of people have children in our
- 58:07organization, which I'm actually really grateful that you can
- 58:10continue your career right as a dad in what we do.
- 58:12That's really important because otherwise, again, this filter
- 58:15out thing, but I always look at somebody I'm like, I'll talk to
- 58:18me in like two or three months. I'm not going to try and tell
- 58:20you how your life's going to change because you're not going
- 58:22to see it. Then all of a sudden it happens
- 58:24and you're like, Oh my God, everybody else has been dealing
- 58:27with this and not complaining about like how hard it is the
- 58:29whole time. Like you think like scrubbing
- 58:32the floors when you're a cook is hard.
- 58:34No way, man. Like that.
- 58:36You're going to look back at that and you're going to you're
- 58:37going to say, that was so easy. Like what did I have to complain
- 58:40about? Yeah, yeah, yeah.
- 58:42So what do you do to to unwind? I mean, I know you're a cigar
- 58:46guy like me. Yeah.
- 58:47What else do you do to unwind? Yeah, that's it.
- 58:50To take care of you. No, I I don't know.
- 58:53I'm still figuring that out. I, I work out which I which I
- 59:03don't do as often as I should. Cigars is great for me.
- 59:06My skull is good for me, although also not great in the
- 59:08same way. Yeah, probably the same as
- 59:10cigars. I just started infrared saunas.
- 59:13Those have been really nice. Yeah.
- 59:17So you're sitting in a in a one that that covers you entirely.
- 59:20Yeah. I'm not doing like the face
- 59:21thing. Yeah, yeah, yeah, right.
- 59:23I'm saying I'll read or I'll listen to a podcast and I'll
- 59:27just kind of be present to that. Yeah.
- 59:29Which has been really great. Chess is great for.
- 59:32Me, we should play. I've, I look forward to that.
- 59:34Yeah, yeah, Danny Prada is very good at chess.
- 59:37One of our corporate chefs is like a like ranked and it's like
- 59:40a 1200 ranking. Oh shit, yeah, he's good.
- 59:43Yeah. I always tell people like, if
- 59:44you're not good at chess, I'm gonna seem like a master, but if
- 59:46you're good, I'm gonna seem like an amateur.
- 59:47Right, right. Yeah, so I try and take his legs
- 59:50out before I or he just had a baby so now I can play him while
- 59:53he's sleep depressed. Yeah.
- 59:57But yeah, I mean, the reality of it is, is family time travel a
- 1:00:02great meal? Will kind of just take my breath
- 1:00:05away still. Yeah, was the last great meal
- 1:00:07you had. I had a lot of great meals in
- 1:00:11those. I just went to Copenhagen in
- 1:00:12London and first of all, somebody said this a long time
- 1:00:15ago and I and I fundamentally agree with it, which is make
- 1:00:19your money in America and retire and spend your money in Europe
- 1:00:22because God, the lifestyle is just so awesome.
- 1:00:27We ate at Alchemist, which was a great meal.
- 1:00:30I had an incredible meal at Ambassador Clubhouse in London.
- 1:00:34It was just so, so good. I had a really great steak at a
- 1:00:37buy in London as well. We ate at the Tomorrow Prince
- 1:00:41there, which was awesome, man. All great meals.
- 1:00:44When you cook for yourself and maybe your loved ones, what does
- 1:00:48that look like as opposed to restaurant food?
- 1:00:50Or is it? Are you cooking the same thing
- 1:00:52that you would do in the? Restaurant No, no, no, I'm
- 1:00:54cooking very I mean, I think I will at least speak for me in
- 1:00:59this. But when you're in a restaurant,
- 1:01:04you have this staple of ingredients that have kind of
- 1:01:06like been going in this larger and and you're building all this
- 1:01:09complexity on items that have traditionally taken, you know, a
- 1:01:13week or three months or a bare minimum two or three days to
- 1:01:17kind of prep through these things.
- 1:01:19And they just add a complexity to a lot of that, but you also
- 1:01:22need the volume in those things to be happening to utilize them
- 1:01:26right. So at home I could what's
- 1:01:29simpler and, and what is probably not surprising to is I
- 1:01:33love grilling just like cooking over, you know, live fire.
- 1:01:37So I have a green egg, but then I also have this massive cowboy
- 1:01:41cauldron and I have them deliver like a chief firewood delivers
- 1:01:45like a big pallet of of wood to my house.
- 1:01:49And so I'll just light fires all the time and I'll cook like
- 1:01:51directly on the coals with all sorts of different stuff.
- 1:01:55That is my favorite thing to do. One of the really interesting
- 1:01:58things about your group is you have a lot of partners.
- 1:02:00So how do you manage that many partners?
- 1:02:03How do you make it so it's so it's a win for everybody and so
- 1:02:07that they want to be involved and how do you manage all the
- 1:02:09personalities? Yeah.
- 1:02:10Well, so great question and one that we get asked all the time.
- 1:02:15And so we've been together as partners for about seven years
- 1:02:19now. And and really I worked with
- 1:02:22Tavelle for almost 15. Years you guys worked in Boston,
- 1:02:25in New York. No, no no no in Tucson, AZ.
- 1:02:29He worked in New York. He worked in New York.
- 1:02:30And then he moved to Tucson, which is actually, he got set up
- 1:02:34to work with us through a former chef that I had worked with in
- 1:02:39the organization. We just got really close.
- 1:02:41Yeah. And, you know, I, I think
- 1:02:48wherever we travel, people recognize really quickly that
- 1:02:52it's a unique relationship, one where you are husband, wife and
- 1:02:57partners 2, where you have 3 chefs that are in that group.
- 1:03:04And then that doesn't account for Rand, who's also a culinary
- 1:03:08trained chef who transitioned into a creative director, and
- 1:03:12then Ally who's a food anthropologist.
- 1:03:14And So what you end up with is you end up with a space that can
- 1:03:18have a lot of really big opinions.
- 1:03:22And what we've all chosen time and time again is that we're
- 1:03:27doing it together, and we're willing to have those conflicts
- 1:03:32around what makes us feel good about that.
- 1:03:35Who carries 51% of the vote, though?
- 1:03:37No, so we don't do that. That's a great, it's a good
- 1:03:39point and we started that way. But today what we do is we're
- 1:03:44essentially all kind of equal partners in those things.
- 1:03:47And you know, whatever it is, you have to trust that your
- 1:03:52partners have the right perspective enough to where if
- 1:03:56they're telling you that it's the wrong thing and that you
- 1:04:00fundamentally believe it's the right thing, they hopefully
- 1:04:03you're missing something or you need to take a week re prepare
- 1:04:09something and convince people of why, right?
- 1:04:11And that has happened a lot, right?
- 1:04:13We give everybody the option where any new project forward,
- 1:04:18if one of the partners vetoes it, we don't do it.
- 1:04:21And that has happened and I think you have to sign up for
- 1:04:27that, right? But what you do by doing those
- 1:04:31sort of things is you're investing more further together
- 1:04:35and it's not always equal, right?
- 1:04:38And there are definitely concepts that are more led by
- 1:04:42one or another. But the overall we all have to
- 1:04:46have an equal weight and responsibility of what that
- 1:04:49looks like in MRI hospitality group at least it is different
- 1:04:55at Pullman just because of time allocation and things like that.
- 1:04:59But in, but in MRI, that's where we got to.
- 1:05:01It's not where we started, it's where we got to.
- 1:05:03And that was a whole thing too. I mean, think about it, during
- 1:05:05COVID, we really invested in growing the restaurant group and
- 1:05:12doing that together. And it switched from me being
- 1:05:15the majority owner of Emir and Hestia to a group of partners
- 1:05:20because that was more valuable than, you know, us picking and
- 1:05:25doing separate things together. You guys have a one-of-a-kind
- 1:05:30group. I want to make sure that I say
- 1:05:33this while I have you on on the show because I don't know.
- 1:05:36We haven't talked in a while which cigar nights very overdue.
- 1:05:41But every time I've been to any of your restaurants, whether
- 1:05:44it's Hestia, Ladino, Ammer, it's always great.
- 1:05:51And I think you're able to execute at the highest level per
- 1:05:58concept. So whether it's a burger
- 1:06:00concept, it's best in class. Whether it's you know what,
- 1:06:04whether it's, you know, Spanish tapas, it's best in class in
- 1:06:09every single restaurant that you have Mexican best in class.
- 1:06:15And kudos to you and everyone on your team, because I don't know
- 1:06:19another group that could do that and I don't and I and I, and I'm
- 1:06:23even some of the greats, some of the greats can't do that.
- 1:06:25They they have the the one great restaurant and the other ones
- 1:06:28are just OK. Every single one of your
- 1:06:30restaurants is fantastic. So kudos to you.
- 1:06:33Kudos to the team. I'm, I always, I always tell
- 1:06:38people when they come like, where should I go eat Testia
- 1:06:40Emmer Like it's always the you know, one one of your
- 1:06:43restaurants is usually always and has been on the list of
- 1:06:47recommendations since they've been open.
- 1:06:49Thank you. Yeah, we're coming up on 10
- 1:06:51years, so we have the anniversary.
- 1:06:52I'll have to come. Yeah, we got some really fun
- 1:06:54stuff planned for it. We're going to collaborate with
- 1:06:56Austin Food and I don't know when this will be out, but yeah.
- 1:06:59So it's 10 years. It's I, you know, it's a great
- 1:07:04question. It's the same weekend as Awesome
- 1:07:05Food and Wine, so. OK, so help me edit that back
- 1:07:08in. Yeah.
- 1:07:08I think that's November, right? Yeah, it's in November, but I
- 1:07:11don't know the exact date. Yeah.
- 1:07:12Yeah. The birthday is the 7th, but I
- 1:07:14don't think it's actually on the 7th.
- 1:07:16So typically when we wrap up the show, it's like the chef geek
- 1:07:19questions. So like, what do they say?
- 1:07:21Like the fastball questions, Right.
- 1:07:23Oh, yeah. OK.
- 1:07:24So what are you doing in your kitchen?
- 1:07:26Green tape or blue tape? Oh, it's green tape.
- 1:07:28It's green tape. Yeah.
- 1:07:29Is there a specific reason why or just preference?
- 1:07:32Well, I think the blue tape comes off a little bit easier
- 1:07:37and and we've had issues with that in the past.
- 1:07:40And then I also think that the green is easier to see on.
- 1:07:44I agree. Yeah.
- 1:07:46Do you? Is it scissors or tape cutters
- 1:07:47allowed? Well, so it's tape cutters now.
- 1:07:50We started as scissors. The effectiveness of it switched
- 1:07:53just to to tape cutters, but it's never a RIP.
- 1:07:55Yeah, yeah, fair. What's your plate wipe?
- 1:07:59So, so Jorge Hernandez changed this for us.
- 1:08:02Actually, there's these little like kind of towelettes that you
- 1:08:07just put a little bit of like alcohol on and then we'll wipe.
- 1:08:11And so we have those at the past for that.
- 1:08:12If you bring a plate to the past that needs anything more than
- 1:08:16that, it's going to get sent back.
- 1:08:18But they're, they're great and they're effective and you get a
- 1:08:20stack of about 100 of them. They're single use, putting into
- 1:08:23a little space right after that. Very cool.
- 1:08:25Then they're just little. Are are they cloth?
- 1:08:27Yeah, they're, well, it's. Like a chick towel.
- 1:08:30It's they're, they're actually like a like a small, yeah, it's
- 1:08:34like a chick towel fabric that's cut into these small little
- 1:08:38squares. And then it's a push little
- 1:08:42alcohol damp. And so when you push it down, it
- 1:08:45will put up, I mean, a very, very small amount of raw
- 1:08:48alcohol, rubbing alcohol. And you just wipe the plate with
- 1:08:50it, which it dissolves right away and you're done.
- 1:08:52Oh shit, I need to see that. Yeah, they're cool.
- 1:08:54Yeah, when you're when you're in San Antonio.
- 1:08:55Yeah, yeah. I'll next time I'm there, I'm
- 1:08:57going to. I'll go see you.
- 1:08:59What is when, when you're setting up your workstation and,
- 1:09:04and, and this is a general question, so I'm sure there's
- 1:09:07specifics for dishes, but what's your finishing acid?
- 1:09:09Is it typically vinegar or is it lemon or is it something else?
- 1:09:12Yeah, OK, so I, I'm a, I'm a, a nature person in this aspect,
- 1:09:20right. So I love finishing things with
- 1:09:24like lactic acid of what that item is to bring some form of
- 1:09:29acid to that. It really depends upon the dish
- 1:09:32in the season, right? If citrus is in season, there
- 1:09:34are a few things that are better than citrus, right?
- 1:09:36If citrus is not in season, I don't want to use it.
- 1:09:39Then I've got vinegar that we've made or produced or something
- 1:09:41like that. And what I will also say is I
- 1:09:45believe in redundancy throughout a menu.
- 1:09:47So if we're using an acid on a particular dish, it should be
- 1:09:52intentional for that thing because otherwise if you use
- 1:09:55that same exact acid throughout the entire menu, then your brain
- 1:09:59eventually becomes numb and dull to it.
- 1:10:02So just like the same ingredient, Like I don't want
- 1:10:04lamb on the menu 14 times. If I'm going to finish something
- 1:10:07with lemon juice 14 times my brains going to filter it out.
- 1:10:10Yeah. What about salt?
- 1:10:12What is it? Is it kosher?
- 1:10:13Is it I'm? Sorry, Salt.
- 1:10:16I'm a diamond crystal. I'm a big reader on salt and I
- 1:10:21believe that the biggest differences between salt are
- 1:10:24it's imperfections and it's crystallization.
- 1:10:27So if I'm using and this is a thing in our kitchens, by the
- 1:10:30way, right, we have what are our one O 1 tenants every single
- 1:10:34time you come into an MRI hospitality group kitchen, this
- 1:10:37is the policy, right? So anything that is used in a
- 1:10:41sauce is Morton's kosher because it's going to dissolve into that
- 1:10:47sauce and what you want is the purity of that thing.
- 1:10:51And then finishing is where the diversity shows up and it can be
- 1:10:56ground sawed, it can be smoked sawed, it can be, you know,
- 1:11:00Flake saw it. It can be Murray River into
- 1:11:02these sort of things. It can be Jake.
- 1:11:03That's where then the dish in the pal and how it eats will
- 1:11:06change into this. But I think that if if you're
- 1:11:10going to dissolve something directly into water, you're just
- 1:11:12burning money. If you're putting like this
- 1:11:14beautiful French Gray sea salt into this thing, I'm sorry.
- 1:11:18It's just not a thing, right? The small amount of impurities
- 1:11:21that are in it, which is what you're really tasting, are so
- 1:11:24minimal that you can get that in a lot of other ways.
- 1:11:27So your workhorse salt is going to be more.
- 1:11:29More than kosher. We did, we voted, we vote on
- 1:11:32this, right? Because it's not just me.
- 1:11:33So all the corporate chefs came together.
- 1:11:35We had some Diamond Crystal people, we had some Morton's
- 1:11:37things. We went through the whole thing
- 1:11:38and we said OK, because we want to make sure it's the same.
- 1:11:41We're going to stick with the Mortons.
- 1:11:43But the other reason is because in Grand Saline, TX, there is a,
- 1:11:49an actual salt mine here. It's owned by the Mortons
- 1:11:52company. So if you're getting a lot of
- 1:11:54domestic salt, the likelihood of it coming from Texas, which for
- 1:11:58us is really important, is very high with mornings.
- 1:12:02Interesting. Is there something that you
- 1:12:06think that is unique in your kitchen that a lot of people
- 1:12:11could benefit from like a technique or anything like that?
- 1:12:13Like for the cooks listening and say hey start doing this, your
- 1:12:16food will be instantly better or not instantly but you know what
- 1:12:19I mean. Yeah, So slightly longer here,
- 1:12:23but to me, I think if you think about why things were happening
- 1:12:31in a recipe, not just following the recipe to follow the recipe,
- 1:12:34but truly like what cause and reaction occurs at each step
- 1:12:38because of that, your understanding of it is
- 1:12:42significantly more, right? It's the same sort of thing.
- 1:12:45If you're driving a car and you're just focused on the drive
- 1:12:47every single time and you don't understand all the components
- 1:12:51and why the components go into that, your appreciation or your
- 1:12:55ability to adapt to seasonal changes is less.
- 1:12:59And so for us, we have recipes in grams, but your palate is
- 1:13:06always the thing that allows you to change that, right?
- 1:13:10Which is actually a really rare thing, right?
- 1:13:13Think about it, most of the chefs are like this.
- 1:13:14My recipe don't mess with it. But produce is different, meats
- 1:13:20are different, seasons are different.
- 1:13:21So we acknowledge that those things are constantly in flux.
- 1:13:24Then that means the end product that we're creating is also
- 1:13:27constantly in flux. And so for us, there is this
- 1:13:32training of here's how we do things and why we do things.
- 1:13:36And therefore your fat or lipid to it can change.
- 1:13:41Your acid agent can change as long as you're getting to the
- 1:13:44same pH or the same emulsification of the same
- 1:13:48texture of those things. Now you can't do that in our
- 1:13:51kitchens after a month, right? But after two or three years, we
- 1:13:55can have a real conversation about those things and and I
- 1:13:59think that's just different than how most people are really
- 1:14:01trained today and you get a deeper understanding and that go
- 1:14:05out and read this book called Ingredient by Ali Bazari.
- 1:14:10It's really short and it talks about the scientific levels of
- 1:14:15food, one step lower and when you want crispiness or texture.
- 1:14:22It's all quite easy to achieve if you think about it from a
- 1:14:25scientific level. Last question, chef, if you had
- 1:14:28a Mount Rushmore of four chefs that should be on there, who
- 1:14:32should those 4 chefs be? It's a good question.
- 1:14:37I'll put Renee on there. I think that he was an
- 1:14:40incredibly instrumental chef. Thomas Keller, also incredibly
- 1:14:44instrumental chef. I've been privileged to be in
- 1:14:46both of their spaces and spend time much more.
- 1:14:51Either way, both incredible. If I'm looking at the past of
- 1:15:01these sort of things, I would say kind of Paul Bokus, of
- 1:15:05course. I mean, I'm these are big time
- 1:15:07classic. And then and then for on Adrian,
- 1:15:11just how they these are all the biggest of the biggest of the
- 1:15:14big, which is unfortunate that it shows up that way.
- 1:15:17But what I think that they offer is this ability to dream a way
- 1:15:22that things could be and have the world follow them.
- 1:15:25Yeah, well said chef. Where can people find you?
- 1:15:31Kevin Fink TX on Instagram truly just come to the restaurants,
- 1:15:36spend time, go to Pullman market on there all the time.
- 1:15:41Do the side by side have the seafood from the gulf?
- 1:15:45Thanks for coming on. I know, I know how much you
- 1:15:47don't like being on podcasts. Yeah, you know, I mean, I'm.
- 1:15:51I'm shy. Yeah, I really am.
- 1:15:53You know, you get me talking. But.
- 1:15:54This. Is this like 4 years overdue?
- 1:15:56Yeah, yeah. Well, I appreciate.
- 1:15:58It good to see you brother. Good to see you too.
- 1:15:59Well, I hope you enjoyed the show.
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