Latest / North American Ag Spotlight: Agriculture & Farming News and Views
What Impact does the Consumer Have on Ag Markets?
Season 5: Episode 215
In this episode of North American Ag Spotlight, Chrissy Wozniak sits down with Xinnan Li, VP and Senior Packaging Analyst at Rabobank, to discuss how customer trends and evolving food preferences are reshaping agricultural markets. Xinnan shares her journey from studying biology and food science to analyzing packaging, logistics, and consumer-driven change for one of the world’s largest agri-focused banks.
The conversation explores how shifting demographics, particularly the influence of Gen Z and millennials, are driving demand for local and organic foods—yet also how…
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