Rick Galasieski — Super.com
Rick Galasieski does not believe great marketing comes from instinct alone. At Super.com, the gut may surface an idea, but the data decides whether it deserves investment.In this episode of CMO Uncovered, Rick shares how Super.com evaluates bold brand bets, from airport and subway takeovers to its NASCAR partnership. He explains why marketers often grow tired of a message before customers have even noticed it, how repetition drives action and why every campaign must meet the customer where they already are.The conversation also explores the growth of Super Plus, the membership program…
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