How marketing measurement is evolving in 2026
Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality. Chapters: 00:00 – Intro: WARC's Future of Measurement 2026 00:09 – Why the Future of Marketing Measurement Matters for CMOs 02:47 – From Reach to Outcomes: Why Legacy Media Must Prove Business Impact 04:09 – Can You Measure Trust? Linking Brand Trust Metrics to Sales Outcomes 06:26 – Meta, Google and AI Optimisation: How Platforms Drive Incremental Conversions 09:49 – Why Independent Validation Beats…
The skinny
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