Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - December 11th, 2024

Transcript

MC Fireside Chats - December 11th, 2024 · MC Fireside Chats, an Outdoor Hospitality Podcast

0:06
This
0:06
is
0:06
MC
0:07
Fireside
0:07
Chats,
0:08
a
0:08
weekly
0:09
show
0:09
featuring
0:09
conversations
0:10
with
0:10
thought
0:11
leaders,
0:11
entrepreneurs,
0:12
and
0:12
outdoor
0:13
hospitality
0:14
experts
0:14
who
0:15
share
0:15
their
0:15
insights
0:15
to
0:16
help
0:16
your
0:16
business
0:17
succeed.
0:17
Hosted
0:18
by
0:18
Brian
0:18
Searl,
0:19
the
0:19
founder
0:20
and
0:20
CEO
0:20
of
0:20
Insider
0:21
Perks,
0:21
empowered
0:22
by
0:22
insights
0:22
from
0:23
Modern
0:23
Campground,
0:24
the
0:24
most
0:24
innovative
0:25
news
0:25
source
0:25
in
0:26
the
0:26
industry.
0:53
Welcome,
0:54
everybody,
0:54
to
0:54
another
0:54
episode
0:55
of
0:55
MC
0:55
Fireside
0:55
Chats.
0:56
My
0:56
name
0:56
is
0:56
Brian
0:56
Searl
0:57
with
0:57
Insider
0:57
Perks,
0:58
Modern
0:58
Campground.
0:58
Super
0:58
excited
0:59
to
0:59
be
0:59
here
0:59
with
0:59
you
0:59
for
0:59
our
1:00
second,
1:00
I
1:00
think,
1:01
to
1:01
last
1:01
episode
1:02
of
1:02
2024.
1:04
It's
1:04
strange
1:04
looking
1:05
back
1:05
on
1:05
this,
1:05
guys.
1:05
I
1:05
know
1:06
you're
1:06
special
1:06
guests
1:06
here.
1:06
You've
1:07
only
1:07
been
1:07
here
1:07
for
1:07
one
1:07
episode,
1:08
but,
1:08
like,
1:09
I
1:09
started
1:09
this
1:09
in
1:09
2020
1:10
ish,
1:11
I
1:11
think,
1:11
during
1:11
the
1:11
pandemic.
1:13
And
1:13
I
1:14
mean,
1:14
almost
1:14
every
1:14
week
1:15
for
1:15
four
1:15
years.
1:16
I
1:16
don't
1:16
know
1:16
what
1:17
in
1:17
the
1:17
world
1:17
people
1:17
still
1:18
watch
1:18
for.
1:18
Obviously,
1:19
it's
1:19
you
1:19
guys,
1:20
Bret
1:20
and
1:20
Laura,
1:20
the
1:20
special
1:21
guests,
1:21
not
1:21
me.
1:22
But
1:22
just
1:22
interesting
1:23
to
1:23
think
1:23
about
1:23
that
1:23
stuff
1:24
and
1:24
how
1:24
far
1:24
the
1:24
show
1:25
has
1:25
come
1:26
since
1:26
then.
1:27
We
1:27
just
1:27
started
1:28
as
1:28
a
1:28
Covid
1:28
update
1:29
thing.
1:29
Like,
1:29
that's
1:30
literally
1:30
how
1:30
the
1:31
whole
1:31
thing
1:31
was
1:31
born
1:32
with,
1:32
like,
1:32
let's
1:33
pay
1:33
attention
1:33
to
1:33
what's
1:33
happening
1:33
with
1:34
COVID
1:34
So,
1:36
yeah,
1:37
like,
1:38
I
1:38
mean,
1:38
you
1:39
know,
1:39
good
1:39
things
1:39
come
1:39
out
1:40
of
1:40
it.
1:40
Right.
1:40
So,
1:41
but,
1:42
Laura,
1:42
you
1:42
want
1:42
to
1:42
introduce
1:43
yourself
1:43
first,
1:43
and
1:43
then
1:43
we'll
1:43
have
1:44
Bret.
1:44
Sure.
1:45
Laura
1:45
Mooney,
1:46
co
1:47
owner
1:47
of
1:47
the
1:47
Mohican
1:48
Street
1:48
House
1:48
Resort
1:50
in
1:50
mid
1:50
central
1:51
Ohio
1:51
between
1:51
Cleveland
1:52
and
1:52
Columbus.
1:52
We
1:53
have
1:53
nine
1:54
tree
1:54
houses.
1:55
We're
1:55
building
1:56
a
1:56
10th
1:56
tree
1:56
house
1:57
right
1:57
now.
1:57
We
1:58
also
1:58
have
1:58
ground
1:58
cabins
1:59
and
1:59
a
2:00
couple
2:00
Airbnb
2:01
like,
2:01
country
2:01
homes
2:01
that
2:02
are
2:02
part
2:02
of
2:02
our
2:02
inventory.
2:03
But
2:04
open
2:05
365
2:06
days
2:06
a
2:06
year.
2:07
Yeah.
2:07
And
2:07
just,
2:08
you
2:08
know,
2:08
day
2:08
by
2:09
day.
2:09
Getting
2:09
through
2:09
it
2:10
365
2:11
days
2:11
a
2:12
year.
2:12
I
2:12
have
2:12
a
2:12
Christmas
2:12
song
2:12
I
2:13
was
2:13
telling
2:13
you
2:13
about
2:13
before
2:13
the
2:14
show
2:14
that
2:14
we
2:14
generated
2:14
with
2:14
AI
2:15
about
2:16
campgrounds,
2:16
but
2:17
it's
2:17
about
2:17
a
2:17
seasonal
2:17
campground,
2:18
so
2:18
I
2:18
don't
2:18
know
2:18
if
2:18
it's
2:18
going
2:19
to
2:19
help
2:19
you.
2:19
All
2:20
right.
2:20
It's
2:20
kind
2:20
of
2:21
sarcastic
2:21
and
2:21
funny,
2:22
but,
2:22
yeah,
2:22
that's
2:23
right.
2:24
Bret.
2:25
Yep.
2:26
My
2:26
name
2:26
is
2:26
Brett
2:26
Bullock.
2:27
I'm
2:27
the
2:27
owner
2:28
of
2:28
Pine
2:28
Harbor
2:29
Campground
2:29
in
2:29
Chippewa
2:30
Falls,
2:30
Wisconsin.
2:31
Yep.
2:32
So
2:32
we
2:32
are
2:32
seasonal.
2:33
We're
2:34
open
2:34
from
2:35
the
2:36
beginning
2:36
of
2:36
May
2:37
to
2:37
the
2:37
middle
2:37
of
2:37
October.
2:39
We
2:39
have
2:40
65
2:41
campsites.
2:42
You
2:42
know,
2:43
25
2:43
of
2:43
those
2:44
are
2:44
seasonal.
2:45
So,
2:46
you
2:46
know,
2:46
they
2:47
come
2:47
and
2:47
set
2:47
up
2:47
at
2:48
the
2:48
beginning
2:48
of
2:48
the
2:48
season.
2:49
They
2:49
stay
2:49
here.
2:50
You
2:50
know,
2:50
they
2:50
keep
2:50
their
2:50
campers
2:51
here
2:51
over
2:52
the
2:52
winter
2:52
and
2:52
come
2:52
back
2:52
year
2:53
after
2:53
year.
2:53
That's
2:53
great.
2:54
So
2:55
then
2:55
that
2:55
leaves
2:55
the
2:56
rest
2:56
for,
2:56
you
2:56
know,
2:57
RVs,
2:57
tents,
3:00
and
3:00
so,
3:00
you
3:00
know,
3:00
we're
3:00
a
3:01
private
3:01
campground
3:02
where
3:02
people
3:02
come
3:02
on
3:02
the
3:03
weekends.
3:03
Some
3:03
people
3:04
stay
3:04
for
3:04
a
3:04
week
3:04
or
3:04
longer.
3:06
But
3:07
yeah,
3:07
it's
3:07
a
3:07
nice
3:08
area
3:08
in
3:08
Chippewa
3:08
Falls,
3:09
Wisconsin.
3:10
You
3:10
know,
3:10
nice
3:10
and
3:11
wooded.
3:12
We're
3:12
kind
3:12
of
3:12
that
3:12
smaller
3:13
type
3:13
of
3:13
campground.
3:13
We
3:14
don't
3:14
have,
3:14
like,
3:14
an
3:14
arcade
3:15
or
3:15
a
3:15
pool.
3:15
So
3:16
we
3:16
have
3:17
a
3:17
very
3:18
unique
3:18
clientele
3:19
that
3:19
are
3:19
here
3:19
for,
3:20
you
3:20
know,
3:20
kind
3:20
of
3:21
the
3:21
traditional
3:22
version
3:22
of
3:22
camping.
3:24
Awesome.
3:24
I'm
3:24
excited
3:24
to
3:25
explore
3:25
more
3:25
about
3:25
that
3:25
with
3:26
you.
3:26
People
3:26
may
3:27
or
3:27
may
3:27
not
3:27
be
3:27
watching
3:27
the
3:28
show
3:29
now.
3:29
I
3:29
just
3:29
got
3:29
a
3:30
notice
3:30
from
3:30
my
3:30
team,
3:30
literally
3:31
just
3:31
put
3:31
it
3:31
in
3:31
Slack,
3:32
that
3:32
Meta
3:32
is
3:32
currently
3:33
experiencing
3:33
a
3:33
major
3:34
outage.
3:34
Facebook,
3:35
Instagram
3:35
threads,
3:36
messenger,
3:36
and
3:36
WhatsApp
3:36
are
3:37
all
3:37
down
3:37
apparently.
3:38
Wow.
3:39
So
3:39
that's
3:39
fun.
3:40
But
3:40
we're
3:41
on
3:41
YouTube
3:41
for
3:41
whoever
3:42
watches
3:42
there,
3:43
and
3:43
maybe,
3:43
maybe
3:44
it's
3:44
working.
3:44
I
3:44
don't
3:44
know.
3:45
But
3:45
that's
3:45
currently
3:45
what
3:45
it
3:46
is.
3:46
So
3:46
that's,
3:46
you
3:46
know,
3:47
great
3:47
timing,
3:47
Meta.
3:48
Thanks,
3:48
Zuckerberg.
3:51
But,
3:51
yeah,
3:51
let's
3:51
talk
3:51
about.
3:52
I
3:52
mean,
3:52
there's
3:52
lots
3:52
of
3:53
things
3:53
going
3:53
on.
3:53
The
3:53
holidays
3:53
are
3:54
coming
3:54
up.
3:54
Let's.
3:54
Let's
3:54
talk
3:55
about,
3:55
I
3:55
think
3:55
first
3:56
maybe
3:56
how.
3:56
How
3:56
did
3:56
your
3:57
seasons
3:57
go
3:57
at
3:58
your
3:58
respective
3:58
properties?
3:59
Because
4:00
there's
4:00
been
4:00
a
4:00
lot
4:00
of
4:00
change.
4:00
Right.
4:01
We
4:01
went
4:01
through,
4:02
I
4:02
mean,
4:02
the
4:02
last
4:03
few
4:03
years,
4:03
depending
4:03
on
4:03
how
4:04
long
4:04
you
4:04
guys
4:04
are
4:04
both
4:04
on
4:04
your
4:05
property
4:05
for
4:05
Several
4:05
years.
4:06
Yeah.
4:07
Thirteen.
4:07
So,
4:07
like,
4:08
so
4:08
it's
4:08
been.
4:09
Yeah,
4:09
like,
4:09
we.
4:09
We
4:10
saw
4:10
the
4:10
ups
4:10
of
4:11
COVID
4:11
and
4:11
outdoor
4:12
hospitality
4:12
and
4:12
everybody
4:13
getting
4:13
outside.
4:13
Then
4:13
we
4:13
saw
4:14
the
4:14
moderating,
4:14
and
4:14
then
4:14
we
4:15
saw
4:15
the
4:15
maybe
4:15
downs,
4:16
and
4:16
then
4:16
we.
4:17
Who
4:17
knows
4:17
what
4:17
we're
4:17
going
4:17
to
4:17
see
4:18
now?
4:18
So
4:18
how
4:18
did
4:19
it
4:19
go
4:19
for
4:19
you
4:19
guys?
4:20
Who
4:20
wants
4:20
to
4:20
start?
4:20
Bret,
4:20
you
4:21
want
4:21
to
4:21
start?
4:22
Yeah.
4:23
So
4:23
I've.
4:24
I've
4:24
been
4:25
the
4:25
owner
4:25
of
4:26
this
4:26
campground,
4:27
Pine
4:27
Harbor
4:27
Campground,
4:28
for
4:29
six
4:29
years
4:30
now.
4:30
So
4:31
that
4:31
was
4:32
kind
4:32
of
4:33
starting
4:33
out
4:33
was
4:33
Covid,
4:34
which
4:35
was
4:35
by
4:36
far
4:36
the
4:36
highest
4:36
for
4:37
us.
4:37
You
4:37
know,
4:37
luckily
4:38
we
4:38
had
4:39
updated
4:39
our
4:39
WI
4:39
fi
4:40
system
4:40
so
4:41
people
4:41
were
4:41
able
4:41
to
4:41
work
4:42
from
4:42
their
4:42
camper,
4:43
and
4:44
that
4:44
was
4:44
huge.
4:45
You
4:45
know,
4:45
we
4:45
had
4:46
multiple
4:46
people
4:46
here
4:47
for
4:47
multiple
4:47
weeks,
4:48
months
4:49
at
4:49
a
4:49
time.
4:51
And
4:51
so,
4:51
yeah,
4:52
so
4:52
that
4:52
was
4:52
the
4:52
highest.
4:53
And,
4:53
you
4:53
know,
4:53
we
4:54
actually,
4:54
when
4:54
I
4:54
bought
4:55
the
4:55
place,
4:55
it
4:55
was
4:55
45
4:56
campsites.
4:57
Now
4:57
we're
4:57
up
4:57
to
4:57
65.
4:58
We
4:58
added
4:59
that
4:59
in.
4:59
So
5:00
obviously
5:01
that
5:01
was
5:01
a
5:01
huge
5:01
bump
5:02
in
5:02
revenue.
5:03
And
5:04
we've
5:05
continuously
5:05
grown
5:06
since
5:07
2019
5:09
was
5:09
my
5:09
first
5:09
year
5:10
owning,
5:10
so
5:13
that
5:13
has
5:14
been
5:14
a
5:14
continuous
5:15
growth
5:16
in
5:16
revenue.
5:16
And
5:16
now
5:16
we've
5:17
kind
5:17
of
5:17
plateaued,
5:18
just
5:19
as
5:19
we've
5:20
kind
5:20
of
5:21
reached
5:22
our
5:22
maximum
5:23
potential,
5:24
which
5:25
is
5:26
fine.
5:26
But
5:27
this
5:27
year
5:27
in
5:27
particular,
5:28
I
5:28
think,
5:28
was
5:29
the
5:29
Main
5:29
question
5:30
at
5:30
hand,
5:32
this
5:32
year
5:32
was
5:32
kind
5:32
of
5:33
rough
5:33
for
5:33
us
5:33
actually
5:34
between
5:34
May
5:34
and
5:35
June
5:35
in
5:35
northern
5:35
Wisconsin,
5:36
there
5:36
was
5:36
a
5:36
lot
5:36
of
5:37
rain.
5:38
Minnesota
5:39
was
5:39
actually
5:40
flooded
5:40
out.
5:41
And
5:42
people
5:42
know
5:43
that
5:43
we
5:43
get
5:43
a.
5:43
Lot,
5:44
obviously
5:44
North
5:44
Carolina
5:45
you
5:45
hear
5:45
about
5:45
and
5:45
the
5:46
hurricanes
5:46
and
5:46
the
5:46
weather
5:47
damage
5:47
down
5:47
there,
5:47
but
5:47
I
5:48
didn't
5:48
hear
5:48
about
5:49
Minnesota.
5:50
Yeah.
5:51
And
5:51
so
5:51
we're
5:52
about
5:52
an
5:52
hour
5:52
from
5:52
the
5:53
border
5:53
and
5:54
a
5:54
lot
5:54
of
5:54
our
5:55
guests
5:55
from
5:55
Minnesota
5:56
and
5:57
there
5:57
were
5:57
bridges
5:57
out,
5:58
they
5:58
couldn't
5:58
travel
5:59
and
5:59
obviously
6:00
when
6:00
it's
6:01
rainy.
6:02
So
6:02
that
6:03
had.
6:03
Why
6:03
we
6:03
don't
6:04
hear
6:04
more
6:04
about
6:04
this
6:05
stuff?
6:05
Right.
6:05
Like,
6:06
yeah,
6:06
I
6:06
mean
6:07
you
6:07
hear
6:07
about
6:07
all
6:07
the
6:08
national
6:08
stuff
6:08
like
6:08
the
6:09
big
6:09
hurricanes
6:09
and
6:09
maybe
6:10
I'm
6:10
just
6:10
not
6:10
reading
6:11
the
6:11
right
6:11
places,
6:11
but
6:12
you
6:12
would
6:12
think
6:12
that
6:13
that
6:13
would
6:13
be.
6:13
There
6:14
would
6:14
be
6:14
some
6:14
resource
6:14
for
6:14
the
6:15
travel
6:15
industry
6:15
as
6:15
a
6:15
whole
6:16
to
6:16
reference
6:16
that
6:17
from
6:17
a
6:17
data
6:17
standpoint.
6:18
Maybe
6:18
we
6:18
just
6:18
need
6:18
to
6:19
cover
6:19
more
6:19
of
6:19
it
6:19
on
6:19
modern
6:20
campground.
6:20
But.
6:20
Sorry,
6:20
continue.
6:21
Well,
6:22
yeah,
6:22
I
6:22
mean
6:23
it
6:23
is
6:24
a
6:24
weather
6:24
dependent
6:26
industry,
6:27
so
6:28
that
6:28
happens.
6:29
You
6:29
know,
6:29
the
6:30
majority
6:30
of
6:30
our
6:31
reservations
6:31
are
6:32
made
6:32
ahead
6:32
of
6:33
time,
6:33
but
6:33
you
6:34
get
6:34
those
6:34
cancellations
6:35
and
6:35
we
6:35
have
6:35
our
6:35
cancellation
6:36
policy
6:36
in
6:37
place
6:37
for
6:38
just
6:38
to
6:38
protect
6:39
ourselves.
6:40
But.
6:41
But
6:41
that's
6:41
just
6:42
sort
6:42
of
6:43
the
6:44
risk
6:44
you
6:45
take
6:45
with,
6:45
with
6:45
a
6:46
business
6:46
like
6:46
this.
6:47
Well,
6:47
yeah,
6:47
but
6:47
I
6:47
mean,
6:47
I
6:48
think
6:48
it's
6:48
different
6:48
is
6:48
what
6:48
I'm
6:49
trying
6:49
to
6:49
say,
6:49
when
6:49
bridges
6:49
wash
6:50
out
6:50
and
6:50
stuff
6:50
like
6:51
that.
6:51
Right.
6:51
And
6:51
also
6:52
like
6:52
from
6:52
a
6:52
two
6:53
sided
6:53
standpoint,
6:54
one
6:54
is
6:54
like,
6:55
I
6:55
would
6:55
like
6:55
to
6:56
know
6:56
that
6:56
and
6:56
lots
6:57
of
6:57
people
6:57
would
6:57
like
6:57
to
6:57
know
6:57
that
6:58
who
6:58
own
6:58
campgrounds
6:59
who
6:59
maybe
6:59
aren't
7:00
in
7:00
Minnesota
7:00
and
7:00
didn't
7:00
read
7:01
about
7:01
it
7:01
or
7:01
aren't
7:01
close.
7:02
Right,
7:02
sure.
7:03
But
7:03
two,
7:03
like,
7:03
we
7:04
need
7:04
to
7:04
let
7:04
guests
7:04
know
7:05
that
7:05
yes,
7:05
the
7:06
bridges
7:06
are
7:06
out,
7:06
but
7:06
you
7:06
could
7:07
maybe
7:07
get
7:07
to
7:07
it
7:08
a
7:08
different
7:08
way
7:08
or
7:09
like
7:09
you
7:09
can
7:09
still
7:09
come
7:10
and
7:10
have
7:10
fun
7:10
or
7:10
we're
7:11
fine
7:11
over
7:11
here
7:11
or
7:12
so
7:13
I
7:13
don't
7:13
know.
7:15
Yeah.
7:15
And
7:15
I
7:15
think
7:16
that
7:16
does
7:16
just
7:16
kind
7:16
of
7:16
come
7:17
down
7:17
to,
7:18
you
7:18
know,
7:18
the
7:19
business
7:19
owner
7:21
themselves
7:22
that,
7:23
you
7:24
know,
7:24
there's
7:24
that
7:24
marketing,
7:25
outreach,
7:25
social
7:25
media,
7:26
you
7:26
make
7:27
your
7:27
own,
7:30
you
7:30
send
7:30
out
7:31
your
7:31
own
7:31
information
7:32
and
7:32
those
7:33
types
7:33
of
7:33
things
7:34
that,
7:35
you
7:35
know,
7:36
you
7:36
have
7:36
to
7:36
be
7:36
proactive
7:37
and
7:37
just
7:37
say,
7:37
yeah,
7:38
we're
7:38
open,
7:39
you
7:39
know,
7:39
there's
7:40
still
7:40
activities
7:41
to
7:41
do
7:42
for
7:42
our
7:42
location,
7:43
Chippewa
7:43
Falls,
7:43
Wisconsin,
7:44
where
7:45
we
7:45
have
7:45
a
7:45
lot
7:45
of
7:46
tourism
7:46
attractions
7:48
where,
7:48
you
7:48
know,
7:48
you
7:48
can
7:49
camp,
7:49
maybe
7:50
it's
7:50
raining
7:50
at
7:51
the
7:51
campground,
7:51
but
7:51
there's
7:51
still
7:52
a
7:52
lot
7:52
of
7:52
indoor
7:52
activities
7:53
to
7:53
do
7:53
in
7:54
the
7:54
area.
7:55
So
7:55
again,
7:55
that's
7:56
sort
7:56
of,
7:58
you
7:58
know,
7:58
on
7:58
the
7:59
business
7:59
owner
7:59
to
8:00
advertise
8:00
that
8:00
to
8:01
say,
8:01
yeah,
8:02
there's
8:02
still
8:03
stuff
8:03
to
8:03
do.
8:04
So
8:05
walk
8:05
us
8:05
through
8:05
the
8:06
founding
8:06
of
8:06
Pine
8:06
harbor
8:07
here.
8:07
Right.
8:07
So
8:08
2019,
8:09
you
8:09
come
8:10
in,
8:10
you
8:10
buy
8:10
a
8:10
property,
8:11
you
8:11
probably
8:11
got
8:11
a
8:11
good
8:11
deal
8:11
at
8:12
it,
8:12
comparatively
8:12
speaking.
8:13
Right.
8:13
Versus
8:14
if
8:14
somebody
8:14
had
8:15
known
8:15
whatever
8:15
was
8:16
coming
8:16
in
8:16
2020.
8:17
I
8:17
feel
8:18
like
8:18
you're
8:18
probably
8:18
not
8:19
walking
8:19
into
8:19
this
8:19
thing.
8:20
Like,
8:20
I
8:20
even
8:21
have
8:21
a
8:21
pandemic
8:22
in
8:22
my
8:23
vocabulary.
8:23
What
8:24
is
8:24
that
8:24
word?
8:25
And
8:25
then
8:26
everything
8:26
changes.
8:26
Right.
8:27
So
8:27
you
8:27
had
8:27
plans
8:28
going
8:28
in.
8:28
Let's
8:28
start
8:28
there.
8:29
What
8:29
were
8:29
your
8:29
plans
8:29
going
8:30
in
8:30
before
8:31
everything
8:31
happened?
8:32
So
8:32
actually
8:33
bought
8:33
the
8:33
campground
8:34
in
8:34
2018.
8:37
My
8:37
wife
8:37
and
8:37
I
8:38
had
8:38
the
8:38
plan
8:38
to.
8:39
We
8:39
wanted
8:40
to
8:40
start
8:41
an
8:41
event
8:42
venue.
8:43
So
8:44
we
8:44
were
8:44
looking
8:44
at.
8:45
We
8:45
were
8:45
living
8:45
in
8:45
Madison
8:46
at
8:46
the
8:46
time,
8:47
and
8:47
we
8:47
were
8:47
looking
8:48
at,
8:48
like,
8:48
buying
8:49
an
8:49
old,
8:50
like,
8:50
farm
8:51
and
8:51
turning
8:51
that
8:51
into
8:52
a
8:52
wedding
8:52
venue
8:53
and
8:54
living
8:54
in
8:55
Madison,
8:55
working
8:55
in
8:55
the
8:56
event
8:56
rental
8:56
industry
8:57
in
8:57
Madison.
8:58
I
8:58
found
8:59
there
9:00
those
9:01
types
9:01
of
9:02
businesses
9:02
and
9:02
venues
9:03
were
9:03
very.
9:03
The
9:04
market
9:04
was
9:04
just
9:04
very
9:05
flooded.
9:06
And
9:06
so
9:07
we
9:07
were
9:07
like,
9:07
you
9:07
know
9:07
what?
9:07
Let's
9:08
look
9:08
somewhere
9:08
else.
9:08
Right.
9:09
Like,
9:09
it's
9:09
a.
9:09
Isn't
9:10
it
9:10
more
9:10
of
9:10
a
9:10
corporate.
9:10
It's
9:11
the
9:11
capital,
9:11
right?
9:12
It
9:12
is,
9:12
yes.
9:13
Madison's
9:13
the
9:13
capital
9:13
of
9:14
Wisconsin.
9:15
So,
9:16
I
9:16
mean,
9:16
a
9:16
lot
9:16
of
9:17
opportunity,
9:17
definitely
9:17
a
9:18
lot
9:18
of
9:18
business
9:19
and
9:19
events
9:19
going
9:19
on
9:20
in
9:20
that
9:20
area.
9:20
But,
9:21
you
9:21
know,
9:21
so
9:21
there's
9:22
one
9:22
that's
9:23
one
9:23
half
9:23
that
9:23
the
9:24
market
9:24
was
9:24
flooded
9:25
and
9:26
saturated,
9:27
but
9:28
the
9:28
other
9:28
half
9:28
was
9:29
thinking,
9:29
what
9:29
if
9:30
this
9:30
doesn't
9:30
work
9:30
out?
9:31
If
9:31
the
9:31
events.
9:32
If
9:32
we
9:32
don't
9:32
get
9:33
enough
9:33
events
9:34
to
9:34
really
9:34
keep
9:35
ourselves
9:35
afloat
9:36
financially,
9:37
what's
9:37
our
9:38
backup?
9:38
And
9:39
so
9:39
we
9:39
started
9:40
looking
9:40
for
9:41
just
9:41
other
9:42
land
9:42
in
9:42
general
9:42
and
9:43
came
9:43
across
9:43
a
9:43
lot
9:44
of
9:44
campgrounds
9:44
for
9:45
sale
9:45
in
9:45
Wisconsin.
9:47
But
9:48
that
9:48
was
9:48
the
9:49
idea
9:49
that
9:49
if
9:50
events
9:50
don't
9:50
work
9:51
out,
9:51
then
9:51
the
9:51
campground
9:52
will
9:52
kind
9:52
of
9:52
be
9:52
a
9:53
good
9:53
base
9:54
financially.
9:56
So
9:56
God
9:56
or
9:57
some
9:57
higher
9:57
power
9:57
was
9:58
like,
9:58
don't
9:58
do
9:58
this.
9:59
This
9:59
is
9:59
a
9:59
bad
10:00
idea.
10:01
Yeah.
10:02
And
10:02
that's
10:02
kind
10:02
of.
10:03
After
10:03
six
10:03
years,
10:04
I've
10:04
learned
10:04
to
10:04
just
10:05
go
10:05
with
10:05
my
10:05
gut.
10:06
So
10:06
back
10:07
six
10:07
years
10:08
ago,
10:09
it
10:09
was
10:09
sort
10:10
of
10:10
a.
10:10
I
10:10
wasn't
10:11
as
10:11
aware
10:11
of
10:11
my
10:12
gut
10:12
feeling,
10:13
but
10:13
that's
10:14
exactly
10:14
what
10:14
it
10:14
was.
10:14
Was,
10:15
you
10:15
know,
10:15
maybe
10:16
this
10:16
isn't
10:16
the
10:17
best
10:17
way
10:17
to
10:17
go.
10:17
So
10:18
started
10:18
searching
10:19
for
10:20
campgrounds
10:20
and.
10:20
And
10:21
I'll
10:22
keep
10:22
going
10:22
back
10:22
to
10:22
our
10:23
location,
10:23
Chippewa
10:24
Falls,
10:24
Eau
10:24
Claire.
10:25
There's
10:26
so
10:26
much
10:26
going
10:27
on,
10:27
and
10:27
there's
10:27
so
10:28
much
10:28
of
10:28
a
10:29
population
10:30
where,
10:31
you
10:31
know,
10:31
the
10:31
event
10:32
industry,
10:32
the
10:33
event
10:34
potential
10:35
to
10:35
have
10:36
guests
10:37
and
10:37
patrons
10:39
is
10:39
sort
10:39
of
10:39
there
10:40
in
10:40
the.
10:40
In.
10:41
In
10:41
our
10:42
region.
10:44
Okay,
10:45
so
10:46
you
10:46
buy
10:46
it.
10:47
You
10:47
buy
10:47
the
10:47
campground.
10:48
Right.
10:48
What
10:48
was
10:48
the
10:48
plan
10:49
for
10:49
the
10:49
campground
10:49
when
10:49
you
10:50
initially
10:50
bought
10:50
it
10:50
before
10:50
you
10:51
knew
10:51
2020
10:52
happened.
10:54
Well,
10:54
that's
10:54
kind
10:55
of
10:55
what
10:55
it
10:55
was,
10:55
was
10:56
to
10:56
turn
10:56
it
10:56
into
10:57
an
10:57
event
10:57
venue.
10:58
Okay,
10:58
sorry,
10:58
I'm
10:59
sorry,
11:00
I
11:00
misunderstood.
11:00
I
11:00
thought
11:01
you
11:01
were
11:01
going
11:01
to
11:01
buy
11:02
an
11:02
event
11:02
venue
11:02
and
11:02
then
11:03
you
11:03
changed
11:03
your
11:03
mind.
11:03
I
11:03
apologize.
11:04
That
11:04
was
11:04
my
11:04
fault.
11:05
Yeah.
11:05
So
11:05
that
11:06
was
11:06
the
11:06
plan,
11:06
was
11:06
that
11:07
we
11:07
were
11:07
going
11:07
to
11:07
kill
11:07
two
11:07
birds
11:08
with
11:08
one
11:08
stone.
11:09
We
11:09
actually
11:09
bought
11:10
the
11:10
place
11:10
in
11:11
2018.
11:13
And
11:14
that
11:15
year,
11:15
part
11:15
of
11:15
the
11:16
agreement
11:16
was
11:16
said,
11:16
I've
11:17
never
11:17
run
11:17
a
11:17
campground.
11:18
So
11:19
to
11:19
the
11:20
previous
11:20
owner,
11:20
I
11:20
said,
11:21
you
11:21
need
11:21
to
11:21
teach
11:22
me
11:22
how
11:22
to
11:23
run
11:23
this
11:23
campground.
11:24
Okay.
11:25
And
11:25
so
11:25
that
11:25
was
11:25
like,
11:26
yes,
11:26
we're.
11:26
Excited
11:27
to
11:27
stay
11:27
after
11:27
we
11:28
have
11:28
all
11:28
your
11:28
money.
11:29
Yeah,
11:29
well,
11:30
they
11:31
were
11:31
open
11:31
to
11:31
it.
11:32
So,
11:33
you
11:33
know,
11:33
that
11:34
was,
11:34
that
11:34
was
11:35
a
11:35
big
11:35
part
11:35
of
11:36
the,
11:36
the
11:37
transaction.
11:39
And
11:40
so,
11:41
yeah,
11:42
that
11:42
was
11:42
kind
11:42
of
11:42
the
11:42
plan
11:42
is
11:43
take
11:43
the
11:43
first
11:43
couple
11:43
of
11:44
years
11:44
to,
11:45
to
11:45
kind
11:45
of
11:45
get
11:45
our
11:46
feet
11:46
under
11:46
us,
11:48
get
11:48
the
11:48
campground
11:49
kind
11:49
of
11:49
running
11:51
smoothly,
11:52
and
11:53
then
11:53
focus
11:53
on
11:53
events.
11:54
But
11:56
that
11:56
was.
11:56
Yeah,
11:57
so
11:57
that
11:57
was
11:57
the
11:57
plan
11:58
as
11:58
far
11:58
as
11:58
covet.
11:59
No,
11:59
obviously
11:59
we
11:59
were
12:00
never
12:00
expecting
12:00
that.
12:01
And
12:01
know
12:01
who
12:02
was,
12:03
I
12:03
mean,
12:04
had
12:04
no
12:05
idea.
12:05
Maybe
12:05
the
12:06
people
12:06
in
12:06
the
12:06
lab
12:06
in
12:07
China,
12:07
where
12:07
apparently
12:07
it
12:08
came
12:08
from.
12:08
Now
12:08
that
12:08
we've
12:09
studied
12:09
this
12:09
for
12:09
years.
12:11
But
12:11
either
12:12
way,
12:12
it
12:12
was
12:13
definitely
12:14
one
12:14
of
12:15
those
12:15
things
12:15
where
12:15
I
12:15
had
12:16
no
12:16
idea
12:16
what
12:16
to
12:17
expect.
12:17
I
12:18
did
12:18
know,
12:18
you
12:18
know,
12:19
northern
12:19
Wisconsin
12:20
is
12:20
a,
12:20
is
12:20
a
12:21
great
12:21
place
12:21
for
12:22
camping,
12:22
it's
12:22
popular,
12:23
and
12:23
that's
12:23
where
12:24
people
12:24
want
12:24
to
12:24
go.
12:25
So
12:25
it
12:26
was
12:26
definitely
12:26
kind
12:26
of
12:26
a
12:27
no
12:27
brainer.
12:27
Like,
12:27
this
12:27
is
12:28
going
12:28
to
12:28
be
12:28
a
12:28
good
12:28
business.
12:29
Even
12:29
if,
12:29
like,
12:30
I
12:30
guess
12:30
the
12:30
one
12:31
thing
12:31
I
12:31
would
12:31
say
12:32
we
12:32
may
12:32
have
12:33
been
12:33
expecting
12:33
is
12:33
like,
12:34
well,
12:34
what
12:34
if
12:34
a
12:34
recession
12:35
happens?
12:35
You
12:35
know,
12:36
I
12:36
was
12:36
in
12:36
College
12:37
in
12:37
2008
12:38
when
12:39
that
12:39
whole,
12:40
you
12:40
know,
12:41
recession
12:41
happened
12:42
or
12:42
started.
12:44
So
12:44
that
12:44
was
12:44
kind
12:45
of
12:45
in
12:45
the
12:45
back
12:45
of
12:45
my
12:45
mind
12:46
of
12:46
like,
12:46
well,
12:46
what
12:47
if,
12:47
what
12:47
if
12:47
we
12:47
have
12:47
a
12:48
down
12:48
year?
12:48
Well,
12:49
for
12:49
sure,
12:49
everything,
12:49
I
12:50
mean,
12:50
economics,
12:50
right,
12:51
Goes
12:51
up.
12:51
What
12:51
goes
12:51
up
12:52
must
12:52
come
12:52
down,
12:52
et
12:52
cetera.
12:53
Yeah,
12:53
exactly.
12:54
Yeah.
12:54
And
12:55
so
12:55
from
12:55
that
12:56
standpoint,
12:56
it
12:57
was
12:57
definitely
12:57
the
12:58
idea
12:58
that,
12:58
well,
13:00
tourism
13:00
doesn't
13:01
usually
13:02
take
13:02
that
13:03
big
13:03
of
13:03
a
13:03
hit
13:03
in
13:04
a
13:04
recession
13:04
or
13:04
in
13:05
its
13:05
sort
13:05
of
13:05
economic
13:06
downturn.
13:08
So
13:08
that
13:08
was
13:08
the
13:09
idea
13:09
that
13:09
it
13:10
would
13:10
still
13:10
probably
13:11
be
13:11
pretty
13:12
good
13:12
even
13:12
in
13:12
a,
13:13
in
13:13
a
13:13
down
13:13
year.
13:14
Okay,
13:16
all
13:16
right,
13:16
so
13:17
you
13:17
buy
13:17
this.
13:18
You're.
13:18
You
13:18
got
13:18
your
13:18
plans
13:19
all
13:19
set.
13:19
What
13:19
changes
13:20
in
13:20
March
13:21
of
13:21
2020,
13:25
besides,
13:25
like,
13:25
you're
13:26
not
13:26
all
13:26
gung
13:26
ho
13:26
on
13:26
events,
13:27
right?
13:27
That's
13:27
the
13:27
obvious
13:28
one,
13:29
right?
13:29
Yeah,
13:30
exactly.
13:31
So
13:33
there
13:33
wasn't
13:33
a
13:34
whole
13:34
lot
13:34
that
13:34
changed
13:35
other
13:36
Than
13:36
we
13:36
had
13:36
to
13:36
close
13:36
our
13:37
store.
13:38
You
13:38
know,
13:38
we
13:39
have
13:39
a
13:39
small
13:39
store
13:40
with,
13:40
you
13:40
know.
13:42
Sorry,
13:43
I
13:43
guess
13:43
I
13:44
really
13:44
mean.
13:44
And
13:44
I
13:45
didn't
13:45
mean
13:45
to
13:45
cut
13:45
you
13:45
off,
13:45
but
13:45
I
13:45
guess
13:46
I
13:46
really
13:46
mean,
13:46
like,
13:46
what
13:47
changed
13:47
with
13:47
your
13:47
plans
13:47
of,
13:48
like,
13:48
you
13:48
have
13:48
these
13:48
plans
13:49
to
13:49
build
13:49
this
13:49
event
13:50
center
13:50
or,
13:50
you
13:51
know,
13:51
create
13:51
all
13:51
this
13:51
stuff.
13:51
So,
13:52
like,
13:52
what
13:53
business
13:53
operationally
13:54
forward
13:54
thinking
13:55
changed,
13:55
I
13:55
guess,
13:55
is
13:55
what
13:55
I
13:55
was
13:56
trying
13:56
to
13:56
say.
13:57
Yeah,
13:59
so,
13:59
yes,
14:00
events.
14:00
We
14:00
just
14:00
sort
14:01
of
14:01
said,
14:01
you
14:02
know,
14:02
so
14:02
that
14:02
was
14:02
our
14:03
second
14:04
year
14:05
running
14:06
the
14:06
campground.
14:07
So
14:07
the
14:07
events
14:08
weren't
14:08
necessarily
14:09
the
14:09
first
14:09
year.
14:10
We
14:10
didn't
14:10
do
14:10
any
14:10
events.
14:11
We
14:12
were
14:12
just
14:12
again,
14:13
trying
14:13
to
14:13
get
14:13
our
14:13
feet
14:14
under
14:14
us
14:14
running
14:15
the
14:15
campground
14:15
just
14:15
as
14:16
a.
14:16
As
14:16
a
14:16
core
14:17
business.
14:19
And
14:19
so
14:20
the
14:20
second
14:20
year,
14:20
I
14:21
had
14:21
like
14:21
one
14:21
or
14:21
two
14:22
events
14:22
sort
14:22
of
14:23
planned
14:24
out,
14:24
but
14:24
not
14:25
very
14:25
well
14:26
established.
14:28
So
14:28
in
14:28
March
14:28
of
14:29
2020,
14:29
just
14:29
said,
14:29
all
14:30
right,
14:30
scrap
14:30
the
14:30
events.
14:31
We're
14:31
going
14:31
to
14:31
have
14:31
to
14:31
focus
14:32
on
14:32
how
14:33
to
14:33
be,
14:34
you
14:34
know,
14:34
compliant
14:35
with
14:35
the
14:35
CDC
14:35
and
14:36
all
14:36
those
14:36
types
14:36
of
14:36
regulations.
14:38
But
14:38
business
14:39
plan
14:39
did
14:39
not
14:40
really
14:40
change.
14:41
We
14:41
were
14:42
very
14:42
confident
14:43
that,
14:44
you
14:44
know,
14:45
camping
14:45
was
14:46
a
14:46
good
14:47
business
14:47
model
14:48
for
14:48
being
14:49
able
14:49
to
14:49
social
14:49
distance.
14:51
You
14:51
know,
14:51
we're
14:52
part
14:52
of
14:53
the
14:53
Wisconsin
14:54
association
14:54
of
14:54
Campground
14:55
Owners.
14:56
Yep.
14:56
No,
14:56
Laurie,
14:57
she's
14:57
great
14:57
lady.
14:59
And
14:59
so
14:59
they
15:00
were
15:00
very,
15:01
you
15:02
know,
15:02
they
15:03
were
15:03
communicating
15:03
very
15:04
well.
15:04
Like,
15:05
we
15:05
won't
15:05
have
15:05
to
15:06
close
15:06
our
15:06
doors.
15:07
You
15:07
know,
15:08
obviously,
15:08
restaurants
15:08
and
15:09
hotels,
15:09
all
15:10
those
15:10
types
15:10
of
15:11
businesses
15:11
needed
15:11
to
15:12
close
15:12
down
15:12
because
15:12
of
15:13
COVID
15:13
So
15:14
we
15:14
were
15:15
very
15:17
in
15:17
the
15:18
loop
15:18
of
15:20
understanding
15:21
that
15:21
we're
15:21
going
15:21
to
15:21
be
15:22
fine,
15:22
we're
15:22
not
15:22
going
15:22
to
15:23
have
15:23
to
15:23
close
15:23
down
15:23
anything
15:24
like
15:24
that.
15:25
So
15:26
there
15:26
really
15:27
wasn't
15:27
a
15:27
whole
15:27
lot
15:27
of
15:28
changing
15:29
the
15:29
business
15:29
model.
15:31
Okay.
15:31
So
15:31
fast
15:31
forward,
15:32
we
15:32
got,
15:32
you
15:33
know,
15:33
you're
15:33
building
15:33
up
15:33
your
15:33
business
15:34
over
15:34
the
15:34
years,
15:34
you
15:35
went
15:35
through
15:35
the
15:35
COVID
15:35
boom,
15:35
all
15:36
that
15:36
kind
15:36
of
15:36
stuff
15:37
you
15:37
said
15:37
at
15:38
some
15:38
point,
15:38
like,
15:38
you
15:39
plateaued,
15:40
like,
15:40
what
15:40
does
15:41
that
15:41
mean
15:41
to
15:41
you?
15:41
Because
15:41
it
15:42
interests
15:42
me
15:42
from
15:42
a
15:42
business
15:43
perspective.
15:43
I'm
15:43
a
15:43
marketing
15:44
guy
15:44
too.
15:44
Right.
15:44
But
15:45
I
15:45
think,
15:46
like,
15:46
there's
15:46
plateaued
15:47
as
15:47
a
15:47
number
15:47
of
15:48
sites.
15:48
There's
15:48
plateaued
15:49
as
15:49
in,
15:49
I
15:49
think
15:49
I
15:49
can't
15:50
make
15:50
more
15:50
money
15:50
or
15:51
charge
15:51
more.
15:51
Like,
15:51
what
15:51
is
15:52
it
15:52
for
15:52
you?
15:53
Yeah,
15:54
it
15:54
was
15:55
really
15:55
more
15:55
just
15:55
the
15:56
fact
15:56
that
15:58
we
15:58
had.
15:59
Yeah,
15:59
we
15:59
have
15:59
been
15:59
growing
16:00
consistently.
16:01
We've
16:01
been
16:01
adding
16:01
all
16:02
these
16:02
new
16:02
features.
16:05
You
16:05
know,
16:05
we
16:05
were
16:05
raising
16:06
prices
16:06
more
16:07
so
16:07
just
16:07
to
16:07
stay
16:07
competitive.
16:10
But
16:10
yes,
16:10
it
16:11
was
16:11
definitely
16:11
one
16:11
of
16:12
those
16:12
things
16:13
that
16:14
we
16:14
need
16:14
to
16:14
look
16:15
at
16:15
how
16:15
we
16:16
can
16:16
make
16:16
more
16:17
money.
16:18
What
16:18
can
16:18
we
16:18
be
16:18
doing
16:19
differently?
16:20
Our
16:20
advertising.
16:21
We
16:22
really
16:22
weren't
16:22
doing
16:23
any
16:23
advertising
16:24
at
16:24
all.
16:25
No,
16:25
you
16:26
didn't
16:26
have
16:26
to
16:26
during
16:26
COVID
16:27
especially.
16:27
Exactly.
16:28
So
16:28
that
16:28
was
16:28
the
16:29
thing
16:29
is
16:29
we
16:29
were
16:29
doing
16:29
so
16:30
well
16:30
and
16:30
continuously
16:31
growing
16:32
that
16:33
it
16:33
wasn't
16:34
a
16:34
high
16:34
priority
16:35
to
16:35
try
16:36
and
16:36
find
16:38
extra
16:39
forms
16:39
of
16:39
revenue,
16:41
streams
16:41
of
16:41
revenue.
16:43
So
16:44
that's
16:44
kind
16:44
of
16:44
where
16:47
just
16:47
my
16:48
mindset
16:48
as
16:48
a
16:48
business
16:49
owner
16:49
was
16:51
that
16:52
I
16:52
didn't
16:53
see
16:53
the
16:53
necessity
16:54
for
16:54
anything
16:55
like
16:55
that.
16:55
And
16:55
then.
16:57
So,
16:57
yeah,
16:57
I
16:58
mean,
16:58
now
16:58
that
16:58
we're
16:58
at
16:59
that
16:59
point,
16:59
it's
17:00
definitely
17:02
changing
17:03
my
17:03
mindset
17:04
of.
17:04
All
17:04
right,
17:04
let's.
17:05
Let's
17:05
look
17:05
at.
17:06
See
17:06
what
17:07
are.
17:07
Where
17:07
are
17:08
our
17:08
opportunities.
17:09
So
17:09
what
17:09
do
17:10
you.
17:10
Now
17:10
that
17:10
you've
17:10
gone
17:10
through
17:11
the
17:11
summer
17:11
of
17:11
2024.
17:12
Right.
17:12
And
17:12
we'll
17:12
talk
17:12
about
17:13
2025
17:13
later
17:14
after
17:14
we
17:14
hear
17:14
Laura's
17:14
story.
17:16
But
17:17
now
17:17
that
17:17
you've
17:17
been
17:17
through
17:17
2024
17:18
and
17:19
known
17:19
what
17:19
this
17:19
looks
17:20
like
17:20
and
17:20
what
17:20
maybe
17:21
might
17:21
possibly
17:22
happen
17:22
in
17:22
25,
17:23
what.
17:24
What
17:24
are
17:25
your
17:25
plans
17:25
for
17:26
revenue
17:26
there?
17:26
Like,
17:27
how
17:27
do
17:27
you
17:27
adjust?
17:29
Well,
17:30
I
17:30
would
17:31
say
17:31
advertising
17:31
is
17:32
the
17:32
big
17:32
thing
17:32
because
17:33
there's
17:34
a
17:34
lot
17:34
of
17:35
people,
17:35
locals
17:36
in
17:36
Chippewa
17:37
Falls
17:37
that
17:39
everyone
17:40
says,
17:40
oh,
17:40
I
17:40
never
17:40
even
17:41
knew
17:41
this.
17:41
Place
17:41
was
17:42
here
17:42
for
17:42
sure.
17:42
Yeah,
17:43
they
17:44
say
17:44
the
17:44
same
17:44
thing
17:44
about
17:44
KOAs.
17:46
The
17:46
most
17:46
famous
17:47
one
17:47
I
17:47
remember
17:47
was
17:47
a
17:47
KOA
17:48
in
17:48
Twin
17:48
Falls,
17:49
Idaho,
17:49
I
17:50
was
17:50
at
17:50
in
17:51
2012.
17:51
I
17:51
think
17:52
it
17:52
was
17:52
owned
17:52
by
17:52
Oscar
17:52
Carranza.
17:53
I
17:54
think
17:54
he
17:54
just
17:54
sold
17:54
the
17:54
park,
17:55
actually.
17:56
But
17:56
like,
17:56
he
17:56
told
17:56
me,
17:57
like,
17:57
I've
17:57
been
17:57
here,
17:58
like,
17:58
the
17:58
park
17:58
has
17:59
been
17:59
here
17:59
for
17:59
50
17:59
years
18:00
and
18:01
75%
18:01
of
18:01
the
18:01
people
18:02
in
18:02
town
18:02
have
18:02
no
18:02
idea
18:02
I'm
18:03
here.
18:03
And
18:03
that's
18:03
a
18:03
bright
18:04
yellow,
18:04
like,
18:04
KOA
18:05
branded
18:05
sign
18:05
right
18:05
off
18:06
the
18:06
interstate,
18:06
Right?
18:07
Yep.
18:08
So,
18:08
yeah,
18:10
so
18:10
that's
18:10
what
18:11
I
18:11
would
18:11
say
18:11
is
18:11
just
18:11
advertising.
18:12
You
18:13
know,
18:13
we
18:13
get
18:13
so
18:14
much
18:14
in
18:14
the
18:14
mail
18:15
about,
18:16
hey,
18:16
support
18:17
this
18:17
or
18:18
be
18:18
a
18:18
sponsor
18:19
for
18:19
this.
18:20
And
18:20
every
18:20
year
18:21
I
18:21
say
18:21
no.
18:22
I
18:22
mean,
18:23
because
18:23
we
18:23
are
18:24
a
18:24
smaller
18:24
campground,
18:27
I
18:27
always.
18:27
And
18:28
because
18:28
we're
18:28
seasonal,
18:29
I'm
18:29
always
18:29
kind
18:30
of
18:30
cautious
18:31
of
18:32
money
18:32
towards
18:33
certain
18:33
things,
18:34
you
18:34
know,
18:35
as
18:35
you
18:35
should
18:35
be.
18:36
Yeah.
18:36
It's
18:37
always
18:37
a
18:37
question
18:37
of,
18:37
are
18:38
we
18:38
going
18:38
to
18:38
make
18:38
it
18:38
through
18:38
the
18:39
winter?
18:39
You
18:40
know,
18:40
we.
18:43
I
18:43
don't
18:43
want
18:43
to
18:43
use.
18:44
I
18:44
don't
18:44
want
18:44
to
18:45
say
18:45
sell
18:45
out.
18:46
When
18:46
I
18:46
talk
18:46
about
18:47
having
18:47
an
18:47
arcade
18:48
and
18:48
having
18:48
a
18:49
pool,
18:49
all
18:50
those
18:50
sorts
18:50
of
18:50
things
18:51
guaranteed,
18:52
that
18:52
would
18:54
highly
18:55
increase
18:55
our
18:55
revenue.
18:57
But
18:57
because
18:58
I
18:58
do
18:58
strongly
18:59
believe
18:59
in
18:59
having
19:00
a
19:00
campground
19:00
for
19:01
kind
19:01
of
19:01
the
19:02
traditional
19:02
camping
19:03
of,
19:03
you
19:03
know,
19:04
get
19:04
the
19:04
kids
19:04
outside,
19:05
get
19:05
them
19:05
learning
19:06
about
19:06
the
19:07
environment
19:07
and
19:08
things
19:08
like
19:08
that,
19:10
our
19:10
revenue
19:11
is
19:12
limited.
19:13
So,
19:14
you
19:14
know,
19:15
a
19:15
lot
19:16
of
19:16
business
19:16
owners
19:16
would
19:17
tell
19:17
me,
19:17
you
19:18
gotta
19:18
just
19:18
make
19:18
as
19:19
much
19:19
money
19:19
as
19:19
possible.
19:20
Well,
19:21
that's
19:21
not.
19:21
That's
19:22
not
19:22
why
19:22
I
19:22
got
19:22
into
19:23
this.
19:23
And
19:23
what.
19:24
It's
19:24
not
19:24
what
19:24
I
19:24
believe
19:24
in.
19:25
So
19:26
as
19:26
far
19:26
as,
19:28
you
19:29
know,
19:29
advertising,
19:30
that's
19:30
something
19:30
where
19:31
I
19:31
might.
19:31
I
19:31
need
19:32
to
19:32
just
19:32
change
19:32
my
19:32
mindset
19:33
to
19:33
say,
19:33
you
19:34
know
19:34
what,
19:34
we
19:34
can
19:35
allocate
19:35
certain
19:36
funds
19:37
towards
19:37
advertising
19:38
in
19:38
order
19:39
to
19:40
boost
19:41
our
19:41
revenue.
19:43
Well,
19:43
yeah.
19:43
I
19:43
mean,
19:43
you
19:43
do
19:44
it
19:44
the
19:44
smart
19:44
way.
19:44
Right?
19:44
Like,
19:45
and
19:45
there's
19:45
lots
19:46
of
19:46
people
19:46
out
19:46
there
19:46
who
19:46
are
19:46
smart,
19:47
but
19:48
yeah,
19:49
I
19:49
mean,
19:49
you
19:49
go
19:50
the
19:50
same
19:50
mindset.
19:50
I
19:50
think
19:50
it's
19:51
the
19:51
same
19:51
mindset
19:51
for
19:51
any
19:52
business
19:52
owner,
19:52
regardless
19:52
of
19:53
whether
19:53
you're
19:53
a
19:53
small
19:53
campground,
19:54
a
19:54
big
19:54
campground,
19:55
a
19:55
company
19:55
like
19:55
mine,
19:56
a
19:56
news
19:57
organization,
19:58
whatever
19:58
you
19:58
do.
19:58
Right.
19:59
It's
19:59
the
19:59
same
19:59
mindset
20:00
of,
20:00
you
20:00
should
20:00
always
20:00
be
20:01
careful
20:01
where
20:01
you
20:01
spend
20:01
your
20:02
money.
20:02
You
20:02
should
20:02
always
20:02
demand
20:03
explanations
20:04
and
20:05
advice
20:05
and
20:05
reasoning
20:06
and
20:06
get
20:06
second
20:06
opinions
20:07
and
20:07
all
20:07
that
20:07
stuff.
20:07
Right.
20:08
Like,
20:08
obviously,
20:08
you
20:08
need
20:09
to
20:09
be
20:09
much
20:09
more
20:09
careful
20:10
in
20:10
your
20:10
situation
20:11
when
20:12
any
20:12
campground
20:12
that's
20:13
seasonal.
20:13
Right.
20:13
But
20:13
then
20:14
let
20:14
alone
20:14
a
20:14
smaller
20:15
campground.
20:15
So,
20:16
yeah,
20:16
I
20:16
mean,
20:16
I
20:17
think
20:17
it's.
20:17
It's
20:17
something
20:18
that
20:18
a
20:18
lot
20:19
of
20:19
campground
20:19
owners
20:20
who
20:20
are
20:20
watching
20:21
the
20:21
show,
20:21
who
20:21
are.
20:21
That
20:21
we've
20:22
talked
20:22
to,
20:22
have
20:23
probably
20:24
thought
20:24
about
20:24
the
20:24
same
20:24
way
20:25
you
20:25
have.
20:25
Like,
20:25
what
20:25
do
20:26
I
20:26
do?
20:27
This
20:27
is
20:27
new,
20:28
right?
20:28
For
20:28
a
20:29
lot
20:29
of
20:29
people,
20:29
they
20:29
didn't.
20:30
I
20:30
mean,
20:30
even
20:30
if
20:30
you
20:30
owned
20:31
your
20:31
park
20:31
in
20:31
2008,
20:32
it's
20:33
still
20:33
new.
20:34
Right.
20:34
This
20:35
is
20:35
not
20:35
the
20:35
same
20:36
thing
20:36
as
20:36
2008.
20:37
Not
20:38
even
20:38
close.
20:39
And
20:39
so
20:39
I
20:40
think
20:40
that's
20:40
a
20:40
conversation
20:41
maybe
20:41
we
20:41
have
20:41
after
20:42
we
20:42
hear
20:42
Laura's
20:43
story.
20:44
Laura's
20:44
been
20:44
patiently
20:45
sitting
20:45
there
20:45
waiting.
20:46
No,
20:46
I.
20:48
It's
20:48
so
20:48
refreshing
20:49
to
20:49
hear
20:50
from
20:50
other
20:50
entrepreneurs.
20:52
Because,
20:54
honestly,
20:54
I
20:54
feel
20:55
isolated
20:56
in
20:56
my
20:57
business
20:57
because
20:58
there's
20:58
so
20:58
few
20:58
people
20:59
that
20:59
can
20:59
relate
21:00
to
21:00
what
21:01
I
21:01
experience
21:02
and
21:02
the
21:02
business
21:02
goes
21:03
through,
21:03
you
21:03
know,
21:03
week
21:04
in
21:04
and
21:04
week
21:04
out,
21:05
the
21:05
amount
21:05
of
21:06
decisions
21:06
that
21:06
you
21:07
have
21:07
to
21:07
make
21:08
and
21:09
just
21:09
relying
21:10
on
21:10
your
21:10
team
21:11
and,
21:11
you
21:11
know,
21:12
maybe
21:12
a
21:12
few
21:12
outside
21:13
people,
21:13
you
21:13
know,
21:14
questioning,
21:14
like,
21:15
what
21:15
are
21:15
other
21:15
people
21:16
doing?
21:17
You
21:17
know,
21:17
it's
21:18
just
21:18
so
21:18
nice
21:18
to
21:19
even
21:19
hear
21:19
from
21:20
one
21:20
person
21:21
who
21:21
has
21:21
been
21:21
on
21:22
this
21:22
journey
21:22
similar
21:23
to
21:23
us.
21:25
Yeah.
21:25
If
21:25
you're
21:25
an
21:25
entrepreneur
21:26
and
21:26
you
21:26
don't
21:27
feel
21:27
isolated,
21:27
you're
21:28
doing
21:28
it
21:28
wrong.
21:29
Yeah.
21:30
I
21:30
mean,
21:31
because
21:31
you
21:31
are,
21:31
you
21:32
know,
21:32
you're
21:32
in
21:32
your
21:32
head
21:32
all
21:33
day,
21:33
every
21:33
day
21:33
about
21:34
it's.
21:34
You
21:35
live
21:35
it,
21:35
breathe
21:35
it,
21:36
drink
21:36
it,
21:36
every
21:37
single
21:37
day.
21:37
It's.
21:37
It's,
21:38
you
21:38
know,
21:38
it's
21:39
just
21:39
why
21:39
you're
21:39
doing
21:39
what
21:40
you're.
21:40
You're
21:40
doing.
21:41
It.
21:41
It.
21:41
It
21:42
is
21:42
you.
21:43
Um,
21:44
so
21:45
difference.
21:45
Right.
21:45
That's
21:46
kind
21:46
of
21:46
the.
21:46
Like,
21:46
I
21:46
Don't
21:47
know.
21:47
There's
21:47
a
21:47
difference
21:47
to
21:47
me
21:48
between
21:48
a
21:48
business
21:48
owner
21:48
and
21:49
an
21:49
entrepreneur.
21:50
Right.
21:50
And
21:51
again,
21:51
like,
21:51
both
21:52
are
21:52
amazing.
21:53
Not
21:53
saying
21:53
one
21:53
is
21:54
better
21:54
than
21:54
the
21:54
other.
21:54
I
21:54
just
21:54
think
21:55
they're
21:55
different.
21:55
But
21:56
that
21:56
isolation,
21:57
like,
21:57
I've
21:57
been
21:57
doing
21:57
that
21:57
for
21:58
15
21:58
years.
21:59
Yeah,
21:59
yeah.
22:00
Like,
22:00
I
22:00
gave
22:00
up,
22:00
like,
22:01
all
22:01
my
22:01
friends,
22:01
except
22:02
for,
22:02
like,
22:02
two.
22:02
Right.
22:03
Like,
22:03
yeah,
22:04
yeah.
22:04
I,
22:05
you
22:05
know,
22:05
people
22:05
are
22:05
like,
22:05
where
22:06
are
22:06
you?
22:06
And
22:06
I'm
22:06
like,
22:07
I'm
22:07
at
22:08
the
22:08
business.
22:08
I'm
22:08
working.
22:09
I'm
22:09
caring
22:09
for
22:09
this
22:10
and
22:10
nurturing
22:10
this.
22:11
And,
22:11
you
22:11
know,
22:12
I
22:12
just.
22:12
I
22:12
can't
22:13
help
22:13
not
22:14
because
22:14
I
22:14
care
22:14
so
22:15
much.
22:16
So
22:17
walk
22:17
us
22:17
back.
22:17
Where
22:17
does
22:17
that
22:18
start
22:18
for
22:18
you?
22:18
Where's
22:18
that?
22:19
You've
22:19
always
22:20
had
22:20
that
22:20
grind,
22:20
or
22:21
did
22:21
you
22:21
discover
22:21
it
22:22
or.
22:23
Yeah,
22:24
always
22:24
had
22:24
the
22:24
grind.
22:26
My
22:26
husband
22:26
and
22:26
I,
22:27
you
22:27
know,
22:27
met
22:27
in
22:27
high
22:28
school,
22:28
married,
22:29
two
22:30
kids
22:30
by
22:30
20,
22:31
both
22:32
in
22:32
college,
22:33
you
22:33
know,
22:33
trying
22:33
to
22:33
make
22:33
ends
22:34
meet,
22:36
and,
22:37
you
22:37
know,
22:37
got
22:37
through
22:38
school,
22:39
worked
22:39
in
22:39
corporate
22:39
America,
22:41
and
22:42
my
22:42
husband
22:42
had
22:42
started
22:43
a
22:43
business.
22:44
He's
22:44
very
22:45
entrepreneurial.
22:46
He's
22:46
very
22:47
outside
22:47
the
22:48
box
22:48
kind
22:48
of
22:48
thinker,
22:49
very
22:50
creative.
22:50
But
22:50
we're
22:50
both
22:51
in
22:51
financial
22:51
services
22:53
and
22:53
just
22:54
that
22:54
journey
22:55
is
22:55
like,
22:56
from
22:56
black
22:56
and
22:56
white,
22:56
from
22:57
where
22:57
we
22:57
started
22:57
to,
22:58
like,
22:58
you
22:58
know,
22:59
40
22:59
years
22:59
down
22:59
the
23:00
road.
23:01
But,
23:01
yeah,
23:02
we,
23:02
you
23:03
know,
23:03
we're
23:03
always
23:03
juggling
23:05
different
23:05
projects.
23:06
Buying
23:06
a
23:06
rental
23:06
house
23:07
that
23:07
was
23:07
just,
23:08
you
23:08
know,
23:08
the
23:09
rated
23:09
the
23:09
worst
23:09
house
23:10
in
23:10
the
23:10
city.
23:10
You
23:10
know,
23:11
going
23:11
at
23:11
night
23:11
with
23:12
the
23:12
kids
23:12
in
23:13
carriers
23:13
and
23:14
painting
23:14
the
23:14
walls
23:15
and
23:15
just,
23:15
you
23:15
know,
23:15
it's
23:16
been.
23:16
That's
23:16
been
23:17
our
23:17
life.
23:18
So
23:19
start
23:19
a
23:20
business.
23:20
It's
23:20
just
23:21
more
23:21
of
23:21
the
23:22
same
23:22
of
23:22
who
23:22
we
23:22
are
23:23
and
23:23
what
23:23
we've
23:24
been
23:24
doing.
23:24
But
23:25
we
23:26
bought
23:26
a
23:27
property
23:27
out
23:27
in
23:28
rural
23:28
Ohio
23:29
so
23:29
our
23:30
kids
23:30
could
23:30
ride
23:30
dirt
23:31
bikes
23:31
because
23:31
our
23:31
neighbors
23:32
were
23:32
losing
23:32
it.
23:33
You
23:33
know,
23:33
our
23:33
boys
23:34
riding
23:34
their
23:34
dirt
23:34
bikes
23:35
up
23:35
and
23:35
down
23:35
the
23:35
driveway.
23:35
So
23:36
I
23:36
don't
23:36
want
23:36
to
23:36
interrupt
23:36
you,
23:37
but
23:37
isn't
23:37
all
23:37
of
23:37
Ohio
23:38
rural?
23:38
I
23:38
feel
23:38
like
23:39
I
23:39
can
23:39
say
23:39
that
23:39
because
23:39
I
23:39
was
23:39
born.
23:40
If
23:40
you're
23:40
not
23:41
from
23:41
Ohio,
23:42
it's
23:42
farm
23:43
country.
23:43
But
23:43
if
23:43
you
23:44
live
23:44
in
23:44
Ohio,
23:45
it's
23:45
all
23:45
big
23:46
cities.
23:46
Our
23:46
perspective
23:47
is
23:47
completely
23:48
distorted.
23:49
But.
23:49
Okay,
23:49
sorry,
23:49
please
23:50
continue.
23:50
Yeah,
23:51
no,
23:51
no.
23:51
People
23:51
in
23:51
Cleveland
23:52
did
23:52
not
23:52
like
23:52
that.
23:53
So
23:53
we
23:54
started
23:54
coming
23:54
out
23:54
to
23:54
the
23:55
country,
23:55
had
23:55
the
23:55
property,
23:57
spent,
23:58
you
23:58
know,
23:58
massive
23:59
amounts
23:59
of
23:59
hours
24:00
with
24:00
our
24:00
kids
24:01
out
24:01
at
24:01
this
24:02
property,
24:02
and
24:02
then
24:03
they
24:03
went
24:03
away
24:03
to
24:03
college
24:04
and
24:04
nobody
24:04
cared
24:05
about
24:05
the
24:05
property
24:05
anymore.
24:06
They're
24:06
kind
24:06
of
24:07
moved
24:07
on.
24:07
So
24:07
we.
24:09
We
24:10
got
24:10
the
24:10
idea
24:10
to
24:10
build
24:11
some
24:11
cabins,
24:12
really.
24:12
Okay.
24:14
Down
24:14
the
24:14
street.
24:14
And
24:15
this
24:15
is
24:15
a
24:15
vacation
24:16
area.
24:16
Sounds
24:16
like
24:17
similar
24:17
to
24:17
where
24:17
Bread
24:18
is
24:18
a
24:18
state
24:19
park.
24:19
Yeah,
24:20
Mohican.
24:20
Yep.
24:21
Right.
24:21
You
24:21
know,
24:21
it's
24:21
very
24:22
popular
24:22
for
24:23
vacation.
24:24
For
24:24
vacationers
24:25
and
24:25
campers
24:25
and
24:25
canoers
24:26
and
24:26
things
24:26
like
24:26
that.
24:27
So
24:27
we
24:28
built
24:28
some
24:28
cabins
24:29
playing
24:29
off
24:29
a
24:29
zip
24:30
line
24:30
that
24:30
had
24:30
opened
24:31
at
24:32
the
24:32
end
24:32
of
24:32
our
24:32
road.
24:33
They
24:33
were
24:33
kind
24:33
of
24:33
dipping
24:34
into
24:35
the
24:36
industry,
24:37
so
24:38
we
24:38
kind
24:38
of
24:38
played
24:38
off
24:39
that
24:39
and
24:39
built
24:39
some
24:40
cabins
24:40
and
24:40
then
24:41
got
24:41
involved
24:41
with
24:42
the
24:42
treehouse
24:43
industry
24:43
through
24:44
Pete
24:44
Nelson,
24:45
who.
24:45
Somebody
24:46
who
24:46
paired
24:46
us
24:46
with
24:47
him.
24:47
And
24:48
then
24:48
we,
24:48
you
24:49
know,
24:49
looked
24:49
at
24:49
revenues,
24:50
like,
24:50
is
24:50
this
24:50
sustainable,
24:51
you
24:51
know,
24:52
into
24:52
the
24:52
future?
24:53
Can
24:53
we
24:54
make
24:54
this
24:54
a
24:54
viable
24:54
business?
24:55
Built
24:55
a
24:56
wedding
24:56
venue
24:57
on
24:57
property
24:58
in
24:58
the
24:58
midst
24:58
of
24:59
all
24:59
of
24:59
this.
25:01
So,
25:01
you
25:02
know,
25:02
here
25:02
we
25:03
are.
25:03
That
25:03
was
25:03
2010.
25:04
Started
25:05
weddings
25:05
in
25:05
2012,
25:07
and
25:08
continued
25:08
to
25:09
build
25:09
tree
25:09
houses
25:10
and
25:10
grow
25:10
the
25:10
business.
25:12
But
25:12
to
25:12
address
25:13
your
25:13
question
25:14
specifically
25:14
about
25:15
this
25:15
year,
25:16
so
25:17
challenging
25:18
with
25:19
a
25:19
changing
25:19
environment.
25:21
You
25:21
know,
25:21
I
25:22
feel
25:22
like
25:22
in
25:22
the
25:23
early
25:23
years,
25:23
with
25:24
growth
25:24
and
25:25
the
25:26
growth
25:26
of
25:26
the
25:27
treehouse
25:27
industry,
25:28
we
25:28
were
25:28
like
25:28
new
25:29
kids
25:29
on
25:29
the
25:29
block.
25:30
That
25:30
industry
25:31
had
25:31
eyes
25:31
on
25:32
it
25:32
like
25:32
crazy.
25:33
So
25:33
we
25:33
benefited
25:34
from
25:34
that.
25:35
And
25:35
then
25:35
you
25:35
have
25:35
Covid,
25:36
which
25:36
we
25:36
benefited
25:37
from.
25:37
From.
25:38
And
25:38
then
25:38
things
25:38
tempered.
25:39
The,
25:40
you
25:40
know,
25:41
in
25:42
the
25:42
economy
25:43
cooled
25:44
off.
25:45
So
25:45
I
25:46
guess
25:46
this
25:47
year,
25:47
for
25:47
the
25:47
first
25:48
time,
25:49
working
25:49
harder
25:50
for
25:50
every
25:50
reservation
25:51
and
25:52
having
25:52
to
25:52
play
25:52
with
25:53
pricing,
25:53
running
25:54
promotions,
25:55
and
25:55
just
25:56
babysitting
25:57
that
25:57
process
25:57
week
25:58
in
25:58
and
25:58
week
25:58
out,
25:59
watching
25:59
our
26:00
reservations
26:01
and
26:01
our
26:02
occupancy
26:03
percentages
26:04
and
26:05
looking,
26:05
you
26:05
know,
26:06
four
26:06
or
26:06
five,
26:06
six
26:06
months
26:07
out
26:07
and
26:08
just
26:08
strategizing
26:09
on
26:09
how
26:10
you
26:10
navigate
26:10
this
26:10
and
26:11
maintain
26:11
revenue
26:12
this
26:13
year
26:13
is.
26:13
That's
26:14
what
26:14
this
26:14
year
26:14
looked
26:15
like.
26:15
I
26:16
mean,
26:16
let's
26:16
have.
26:16
Like,
26:17
I
26:17
want
26:17
to.
26:17
I
26:17
want
26:17
to
26:17
talk
26:18
more
26:18
about
26:18
your
26:18
property
26:19
and
26:19
the
26:19
unique
26:20
things
26:20
about
26:20
it,
26:20
and
26:20
then
26:21
I
26:21
want
26:21
to
26:21
get
26:21
into
26:21
the,
26:22
like,
26:22
not
26:23
happy
26:23
part
26:23
of
26:23
the
26:24
show.
26:24
We
26:24
want
26:24
to
26:24
do
26:24
that.
26:25
But,
26:25
like,
26:25
I
26:25
feel
26:25
like
26:25
there's
26:26
a
26:26
lot
26:26
of
26:26
people.
26:26
Right.
26:27
Who
26:27
are
26:27
in
26:27
the
26:27
same
26:27
situation
26:28
that
26:28
both
26:28
of
26:28
you
26:28
are.
26:29
Yes.
26:29
They're
26:30
sitting
26:30
here
26:30
like,
26:30
you
26:30
know,
26:31
I
26:31
mean,
26:31
if
26:31
you
26:31
go
26:31
back
26:32
and
26:33
I've
26:33
said
26:33
this,
26:33
you
26:33
know,
26:33
I
26:34
want
26:34
to
26:34
get
26:34
to
26:34
you
26:34
before
26:34
I,
26:35
like,
26:35
talk
26:35
too
26:36
much
26:36
about
26:36
this,
26:37
but,
26:37
like,
26:38
there's
26:38
never
26:39
been
26:39
an
26:39
issue
26:39
like
26:39
this
26:40
that
26:40
has
26:40
existed
26:41
since
26:41
2011.
26:42
Yeah,
26:43
right.
26:43
Yeah.
26:44
Like,
26:44
it's
26:44
been
26:45
cheap
26:45
money.
26:45
It's
26:45
been
26:46
an
26:46
up
26:46
economy.
26:47
It
26:47
hasn't
26:47
been
26:47
as
26:48
skyrocketed
26:49
as
26:49
Covid,
26:50
but,
26:50
like,
26:50
so
26:51
I
26:51
think
26:51
probably,
26:52
and
26:52
I'm
26:52
just
26:52
making
26:52
up
26:53
a
26:53
random
26:53
percentage
26:53
off
26:53
the
26:53
top
26:54
of
26:54
my
26:54
head,
26:54
but
26:54
I
26:55
would
26:55
guess
26:55
80%
26:56
of
26:56
people
26:56
didn't
26:56
own
26:56
a
26:57
park
26:57
in
26:57
2011
26:58
that
26:58
own
26:58
a
26:58
park
26:58
now.
26:59
Probably.
27:00
Like,
27:00
it's
27:00
pretty
27:00
high.
27:00
It
27:01
must
27:01
be
27:01
Pretty
27:01
high.
27:02
And
27:02
whether
27:02
that's
27:02
just
27:03
inherited,
27:03
like,
27:03
from
27:04
your.
27:04
You
27:04
took
27:04
it
27:05
over
27:05
from
27:05
your
27:05
parents
27:05
and
27:05
you
27:05
weren't
27:06
running
27:06
it
27:06
back
27:06
then
27:06
or
27:06
whatever,
27:07
I'm
27:07
lumping
27:07
all
27:07
those
27:08
people
27:08
into
27:08
it,
27:08
too.
27:09
But
27:10
this
27:10
is
27:10
new.
27:11
I
27:12
don't
27:12
think
27:12
anybody
27:12
knows
27:12
what's
27:12
due.
27:13
Well,
27:13
some
27:13
people
27:14
do,
27:14
but.
27:15
So
27:15
you're
27:15
saying
27:15
the
27:16
growth
27:16
in
27:16
the
27:17
number
27:17
of
27:17
campgrounds
27:18
and
27:18
RV
27:18
parks
27:19
has
27:20
grown.
27:20
That's
27:20
what
27:20
you're
27:21
saying?
27:21
I'm
27:21
saying,
27:22
like,
27:22
the
27:22
ownership
27:22
has
27:23
changed.
27:24
Lots
27:24
of
27:24
the
27:24
campgrounds
27:25
were
27:25
here
27:25
pre
27:26
2011.
27:26
Right.
27:27
What
27:27
I'm
27:28
saying
27:28
is
27:28
the
27:28
owners
27:29
who
27:29
owned
27:29
them
27:29
or
27:29
operated
27:30
them
27:30
back
27:31
then,
27:32
I
27:32
think
27:32
probably
27:33
70
27:33
to
27:33
80%
27:34
of
27:34
those
27:34
people
27:35
were
27:35
not
27:35
running
27:35
a
27:35
campground
27:36
pre
27:36
2011.
27:37
So
27:37
they
27:37
don't
27:37
have
27:37
any
27:38
idea
27:39
of
27:39
what
27:39
to
27:39
even
27:39
do
27:40
during
27:40
any
27:40
recession,
27:41
let
27:41
alone
27:41
what
27:42
we're
27:42
about
27:42
to.
27:42
I
27:42
think
27:43
we're
27:43
about
27:43
to
27:43
go
27:43
to.
27:43
But
27:43
we'll
27:43
talk
27:44
about
27:44
that
27:44
in
27:44
a
27:44
second.
27:44
Okay,
27:45
let's
27:46
talk
27:46
about
27:46
your.
27:46
Let's
27:46
talk
27:46
about
27:47
your
27:47
park.
27:47
So
27:48
you
27:48
got
27:48
this
27:48
thing
27:49
going.
27:49
Campgrounds.
27:50
How
27:51
did
27:51
you
27:51
decide
27:51
to
27:51
add
27:52
cabins?
27:52
Like,
27:53
you
27:53
were
27:53
connected
27:53
with
27:54
a
27:54
guy,
27:54
but,
27:54
like,
27:54
why?
27:56
Well,
27:56
the
27:57
property
27:57
was
27:57
raw.
27:58
Like,
27:58
we
27:59
were.
27:59
It
27:59
was
27:59
wooded.
28:00
There
28:00
was
28:00
no
28:01
infrastructure,
28:01
nothing.
28:02
We
28:02
were
28:02
coming
28:02
down
28:03
with
28:03
our
28:04
type
28:04
of
28:04
place.
28:05
Yeah,
28:05
yeah,
28:06
exactly.
28:08
So
28:08
we
28:08
had.
28:09
There
28:09
was
28:09
no
28:09
campgrounds.
28:10
You
28:10
know,
28:10
it
28:11
was
28:11
just
28:11
raw
28:11
land.
28:12
We
28:12
built
28:12
a
28:13
cabin
28:13
for
28:13
our
28:13
family,
28:14
but
28:14
we
28:14
weren't
28:15
coming.
28:15
You
28:15
know,
28:16
we
28:16
weren't
28:16
staying
28:16
there.
28:17
Didn't
28:17
get
28:17
much
28:17
usage,
28:18
but
28:18
we
28:19
were
28:19
just
28:19
looking
28:19
for
28:20
a
28:20
business
28:20
opportunity
28:21
because
28:21
we
28:21
were
28:21
kind
28:22
of
28:22
like,
28:22
you
28:23
know,
28:23
where
28:23
do
28:23
we.
28:23
What
28:23
do
28:23
we
28:23
want
28:24
to
28:24
do
28:24
with
28:24
the
28:24
next
28:24
20
28:25
years
28:25
of
28:25
our
28:25
life?
28:25
We're,
28:26
like,
28:26
in
28:26
our
28:26
40s,
28:28
and
28:28
my
28:28
husband
28:29
had
28:29
sold
28:29
his
28:29
business,
28:30
and
28:30
we're
28:31
like,
28:31
what
28:31
next?
28:32
So
28:32
we
28:33
just,
28:33
you
28:33
know,
28:33
he's
28:33
like,
28:34
why
28:34
don't
28:34
we
28:34
give
28:34
this
28:34
a
28:35
go?
28:35
Why
28:35
don't
28:35
we,
28:36
you
28:36
know,
28:37
why
28:37
don't
28:38
we
28:38
capitalize
28:38
on
28:39
owning
28:39
this
28:39
property
28:40
and
28:40
see
28:40
if
28:40
we
28:40
can
28:41
develop
28:41
it
28:41
into
28:42
something
28:42
that's
28:43
not
28:43
corporate,
28:43
you
28:44
know,
28:44
just
28:45
kind
28:45
of
28:45
move
28:45
away
28:45
from
28:46
that.
28:47
So
28:48
literally,
28:49
just.
28:49
He's
28:49
like,
28:49
why
28:49
don't
28:49
we
28:50
contract
28:50
with
28:51
some
28:51
Amish?
28:52
Because
28:52
we're
28:52
in
28:52
the
28:52
middle
28:52
of
28:52
Amish
28:53
country,
28:53
hired
28:53
a
28:54
crew
28:54
and
28:55
built
28:55
three
28:56
cabins,
28:56
and
28:57
we're
28:57
just
28:57
like,
28:57
let's
28:57
see
28:57
how
28:58
this
28:58
goes.
28:59
And
28:59
I
29:00
think
29:01
we
29:01
had
29:01
always
29:01
had
29:01
rental
29:02
properties
29:02
since
29:02
we
29:03
were
29:03
really
29:03
young
29:03
and
29:04
managing,
29:05
you
29:05
know,
29:05
renters
29:06
and
29:06
how
29:06
to
29:07
book
29:07
things
29:08
and
29:08
just
29:08
kind
29:08
of
29:09
navigating
29:09
that.
29:10
That
29:11
process.
29:11
So
29:12
it
29:12
just
29:13
kind
29:13
of
29:13
unfolded,
29:13
folded.
29:14
We
29:15
didn't
29:15
really
29:15
know
29:16
what
29:16
the
29:16
future
29:16
was
29:16
told.
29:17
We
29:17
Were
29:17
kind
29:17
of
29:17
like,
29:17
getting
29:18
our
29:18
feet
29:18
wet,
29:19
and
29:20
it
29:20
was
29:20
catching
29:21
on,
29:21
and
29:21
we
29:21
were
29:22
getting
29:22
a
29:23
lot
29:23
of
29:23
reservations,
29:24
and
29:24
we
29:25
were
29:25
working
29:25
on
29:26
marketing,
29:26
and
29:27
my
29:27
husband
29:27
is,
29:28
like,
29:28
a
29:28
genius
29:28
in
29:29
that
29:29
area.
29:29
He
29:30
was
29:30
connecting
29:30
with
29:30
people
29:31
in
29:31
media,
29:31
and
29:32
we
29:32
were
29:32
on
29:32
television
29:33
shows,
29:33
and
29:34
it
29:34
just
29:34
kept
29:34
going.
29:35
We
29:35
ended
29:35
up.
29:35
We
29:36
were
29:36
in
29:36
the
29:36
Wall
29:36
street
29:36
journal.
29:37
Matthew
29:37
McConaughey
29:38
stayed
29:38
with
29:38
us.
29:39
You
29:40
know,
29:40
it
29:40
just.
29:41
He.
29:41
He
29:42
was
29:42
very
29:43
astute
29:44
at,
29:46
you
29:46
know,
29:47
fueling
29:47
that
29:47
process.
29:48
And
29:49
as
29:49
a
29:50
part
29:50
of
29:50
that,
29:51
it
29:51
just
29:51
was,
29:51
like,
29:51
very
29:52
serendipitous.
29:53
We
29:53
connected
29:54
with
29:54
the
29:54
guy
29:54
at
29:54
the
29:54
zipline
29:55
who
29:55
had
29:55
been
29:55
to
29:55
Pete
29:56
Nelson's
29:57
tree
29:57
house
29:57
symposium
29:58
or.
29:58
No,
29:59
his.
29:59
One
29:59
of
29:59
his
29:59
workshops,
30:00
and
30:00
said,
30:00
hey,
30:01
Moonies,
30:02
I
30:02
think
30:02
you
30:02
guys
30:03
have
30:03
a
30:03
great
30:04
property
30:04
for
30:04
a
30:04
tree
30:05
house.
30:05
And
30:05
treehouse
30:06
wasn't
30:06
really
30:06
in
30:07
the
30:07
vocabulary
30:07
of
30:08
the
30:08
general
30:09
public
30:09
at
30:09
that
30:09
point.
30:09
We're
30:10
like,
30:10
treehouse?
30:10
What
30:10
do
30:10
you
30:11
mean?
30:11
And
30:12
so
30:12
we
30:12
invited
30:12
Pete
30:13
to
30:13
the
30:13
property
30:14
and
30:14
walked
30:15
it,
30:15
and
30:15
we
30:15
said,
30:16
let's
30:16
give
30:16
this
30:16
a
30:17
try.
30:17
Let's
30:17
build
30:17
one.
30:18
We
30:18
couldn't
30:18
rent
30:18
it
30:19
because
30:19
people
30:20
didn't
30:20
understand
30:20
the
30:21
concept.
30:21
For
30:21
people
30:21
who
30:21
don't
30:22
know
30:22
who
30:22
Pete
30:22
Nelson
30:23
is,
30:23
briefly.
30:24
Yeah,
30:25
he
30:26
is.
30:26
I
30:26
don't
30:26
want.
30:27
He's
30:27
one
30:27
of
30:27
the
30:28
very
30:28
early
30:30
people
30:31
in
30:31
the
30:31
treehouse
30:32
industry.
30:32
He
30:32
has
30:33
been
30:33
building
30:33
tree
30:34
houses
30:34
for
30:34
decades,
30:35
and
30:36
it
30:36
was
30:36
kind
30:36
of
30:36
like,
30:36
in
30:37
the
30:37
background.
30:37
Ended
30:38
up
30:38
hosting
30:39
Treehouse
30:39
Masters
30:40
television
30:40
show
30:40
on
30:41
Discovery
30:41
Channel,
30:42
which
30:42
catapulted
30:43
him
30:43
into,
30:43
you
30:44
know,
30:44
international
30:45
fame.
30:46
We
30:46
were
30:46
contracting
30:47
with
30:47
him
30:47
before
30:48
the
30:48
show,
30:48
and
30:49
then
30:49
the
30:49
show
30:49
came
30:50
on,
30:50
and
30:50
we
30:50
ended
30:50
up
30:51
being
30:51
on
30:51
one
30:51
of
30:51
the
30:51
episodes,
30:52
which
30:52
was
30:53
another
30:54
ironic,
30:55
you
30:56
know,
30:56
you
30:56
know,
30:57
fateful
30:58
timing
30:58
thing
30:59
that
30:59
we.
30:59
You
31:00
know,
31:00
it
31:00
was
31:00
great.
31:00
You
31:01
know,
31:01
they
31:01
still.
31:01
I
31:02
had
31:02
my
31:02
cousin
31:02
called
31:02
the
31:02
other
31:02
day.
31:03
She's
31:03
like,
31:03
oh,
31:03
your
31:04
episode
31:04
was
31:04
on
31:04
Treehouse
31:05
Masters
31:05
as
31:05
a
31:05
rerun.
31:06
And
31:06
then
31:06
you
31:07
see
31:07
the
31:07
blip
31:07
in
31:07
your
31:08
website
31:08
traffic.
31:09
You
31:09
know
31:09
what
31:09
I'm
31:09
saying?
31:09
Yeah.
31:10
It's
31:10
fascinating,
31:10
right?
31:11
I
31:11
don't
31:11
remember
31:11
if
31:11
it
31:12
was
31:12
Treehouse
31:12
Masters
31:13
or
31:13
it
31:13
was
31:13
another
31:13
show.
31:14
I
31:14
feel
31:14
like
31:14
it
31:14
must
31:14
have
31:14
been
31:15
there.
31:15
There
31:15
used
31:15
to
31:15
be
31:15
a
31:16
guy
31:16
who.
31:16
And
31:17
maybe
31:17
it
31:17
wasn't.
31:17
There
31:17
was
31:17
a
31:18
guy
31:18
who
31:18
explored,
31:19
like,
31:19
old
31:20
buildings
31:20
maybe,
31:20
or
31:20
abandoned
31:21
stuff,
31:21
but
31:21
he
31:21
went
31:21
to
31:22
a
31:22
tree
31:22
house
31:22
in
31:22
Crossville,
31:23
Tennessee,
31:23
one
31:23
time.
31:24
I
31:24
don't
31:24
know
31:24
if
31:24
you've
31:24
ever
31:24
heard
31:25
of
31:25
the
31:25
city.
31:25
Yeah,
31:26
there's
31:26
like.
31:26
There's
31:27
this
31:27
massive
31:28
structure
31:28
that
31:28
somebody
31:29
built.
31:29
Like,
31:30
I
31:30
mean,
31:30
it's
31:30
like
31:30
a
31:30
city
31:31
in
31:31
the
31:31
trees
31:31
that's
31:32
been
31:32
closed
31:32
down
31:32
and
31:33
condemned
31:33
and
31:33
fallen
31:34
apart
31:34
forever
31:35
in
31:35
Crossville,
31:36
Tennessee.
31:36
But
31:37
I
31:37
remember,
31:37
like,
31:37
watching
31:38
that
31:38
it
31:38
was
31:38
like.
31:38
It's
31:38
basically
31:39
a
31:39
tree
31:39
house,
31:39
right?
31:40
Yeah.
31:40
I
31:40
remember
31:41
going
31:41
there
31:41
and
31:41
trying
31:42
to
31:42
get
31:42
in
31:42
and
31:42
like
31:42
it
31:43
was.
31:43
I
31:43
figured
31:43
out,
31:43
I
31:43
found
31:43
out
31:44
it
31:44
was
31:44
closed
31:44
down.
31:45
Like
31:45
it
31:45
was.
31:45
This
31:45
is
31:45
2012,
31:46
right.
31:46
Like
31:47
they
31:47
had
31:47
condemned
31:47
it
31:48
and
31:48
nobody
31:48
was
31:49
allowed
31:49
up
31:49
there.
31:50
I
31:50
was
31:50
trying
31:50
to
31:50
convince
31:50
my
31:50
girlfriend
31:51
at
31:51
the
31:51
time
31:51
to
31:51
let
31:51
us
31:51
sneak
31:52
onto
31:52
the
31:52
property.
31:52
She's
31:53
like,
31:53
that's
31:53
probably
31:53
a
31:53
bad
31:54
idea.
31:55
Oh,
31:55
it's
31:56
a
31:56
tree
31:56
house.
31:56
Look
31:57
how
31:57
cool
31:57
it
31:57
is.
31:57
Yeah.
31:58
So
31:58
needless
31:58
to
31:58
say,
31:58
I
31:58
never
31:59
saw
31:59
it,
31:59
but
32:00
that's
32:00
what
32:00
I
32:00
think
32:00
about
32:00
when
32:00
I
32:01
like,
32:01
that's
32:01
the
32:01
first
32:01
thing
32:01
that
32:02
pops
32:02
in
32:02
my
32:02
head
32:02
when
32:02
I
32:02
hear
32:02
treehouse.
32:03
Yeah,
32:04
well,
32:04
you
32:04
know,
32:05
let's.
32:05
We'll
32:05
reframe
32:06
it.
32:06
I
32:06
mean,
32:07
our
32:07
treehouse,
32:07
now
32:07
we
32:08
need
32:08
to.
32:08
Right.
32:08
Yeah.
32:09
You
32:09
know,
32:10
our
32:10
goal
32:10
was
32:10
always
32:11
to
32:12
make
32:13
them
32:13
as
32:13
nice
32:13
as
32:14
possible.
32:14
We
32:14
wanted,
32:15
not
32:15
the
32:16
camping
32:16
clientele.
32:17
We
32:17
wanted
32:17
somebody
32:17
who
32:17
was
32:18
going
32:18
to
32:18
spend,
32:18
you
32:18
know,
32:19
mucho
32:19
dollars
32:20
for
32:20
a,
32:21
for
32:21
a
32:22
different
32:22
type
32:22
of
32:22
experience.
32:23
So,
32:24
you
32:24
know,
32:24
as
32:25
we
32:25
built
32:25
each
32:25
one,
32:26
each
32:26
one
32:27
is
32:27
unique,
32:28
style
32:28
differently,
32:29
high
32:29
end
32:29
finishes,
32:30
you
32:30
know,
32:30
that
32:30
kind
32:30
of
32:30
thing.
32:30
Granite,
32:31
counterweight.
32:32
You
32:32
don't
32:32
want
32:32
the
32:32
camping
32:33
audience,
32:33
that's
32:33
for
32:33
sure.
32:34
I
32:34
mean,
32:34
it's
32:35
really,
32:35
it's
32:35
really
32:35
interesting.
32:36
Like
32:36
you,
32:36
I've
32:37
never
32:37
thought
32:37
of
32:37
this
32:37
until
32:38
you
32:38
just
32:38
said
32:38
that.
32:39
But
32:39
like
32:39
the
32:40
camping
32:40
audience
32:40
has
32:40
already
32:41
spent
32:41
their
32:41
money
32:41
on
32:41
the
32:41
rv,
32:42
right?
32:43
They're
32:43
not,
32:44
they're
32:44
not,
32:45
they
32:45
do
32:45
not
32:45
open
32:46
their
32:46
pocketbooks,
32:47
experiences
32:47
like
32:47
this.
32:48
And
32:48
it's
32:48
not
32:48
a
32:48
slight
32:49
on
32:49
them.
32:49
Right.
32:49
They
32:49
just,
32:50
everybody
32:50
spends
32:50
their
32:51
money
32:51
different
32:51
choice.
32:52
Right.
32:52
It's
32:53
what,
32:53
you
32:53
know,
32:53
what
32:54
you're
32:54
into
32:55
and,
32:55
you
32:55
know,
32:56
that's
32:56
fine.
32:57
I
32:57
mean,
32:57
I
32:57
do
32:58
like
32:58
RV
32:58
camping.
32:59
You
32:59
know,
32:59
I.
33:00
That's
33:00
appealing
33:00
to
33:00
me.
33:01
But
33:01
if
33:01
I
33:01
had
33:02
already
33:02
spent,
33:02
you
33:03
know,
33:03
a
33:03
lot
33:03
of
33:03
money
33:03
and
33:03
was
33:04
committed
33:04
to
33:04
that,
33:04
you
33:05
want
33:05
to
33:05
get
33:05
your
33:05
investment,
33:06
you
33:06
know,
33:06
return
33:07
on
33:07
your
33:07
investment.
33:07
You
33:07
want
33:07
to
33:08
be
33:08
out
33:08
there
33:08
RVing.
33:10
But
33:11
so,
33:11
yeah,
33:11
so
33:12
we
33:12
continued
33:12
to
33:13
build
33:13
tree
33:13
houses.
33:14
One
33:14
a
33:14
year
33:14
pretty
33:15
much.
33:16
And
33:17
in
33:17
the
33:17
middle
33:17
of
33:17
that,
33:18
like
33:18
I
33:18
said,
33:18
built
33:18
the
33:19
venue
33:19
and
33:19
are
33:20
hosting
33:20
weddings
33:21
and,
33:21
you
33:21
know,
33:22
that's
33:22
50%
33:23
of
33:23
our
33:23
business.
33:25
So
33:25
we
33:25
were,
33:26
you
33:26
know,
33:26
juggling
33:27
both
33:27
of
33:27
these
33:29
aspects
33:30
of
33:31
the
33:31
business,
33:32
learning
33:32
as
33:33
we
33:33
went,
33:34
you
33:34
know,
33:34
growing,
33:35
trying
33:35
to
33:35
take
33:36
advantage
33:36
of
33:36
the
33:36
momentum
33:37
of
33:37
the
33:37
treehouse
33:38
industry
33:38
and
33:39
the
33:39
growth
33:39
and
33:39
the
33:40
interest.
33:42
So,
33:43
you
33:43
know,
33:44
we've
33:44
been
33:44
really
33:44
fortunate
33:45
in
33:45
so
33:45
many
33:46
ways.
33:47
But
33:48
again,
33:49
I
33:49
just
33:50
feel
33:50
like,
33:50
you
33:50
know,
33:50
if
33:51
you're
33:51
paying
33:51
attention
33:51
and
33:52
you
33:52
kind
33:52
of
33:52
are
33:53
very
33:53
intentional
33:54
on,
33:54
you
33:55
know,
33:55
what
33:55
your
33:55
long
33:55
term
33:56
goals
33:56
are,
33:58
you
33:58
know,
33:59
like
34:00
with
34:00
the
34:00
marketing.
34:01
Brett
34:01
was
34:01
talking
34:01
about
34:02
marketing,
34:02
like
34:03
making
34:03
decisions
34:04
on.
34:04
It's
34:04
very
34:05
hard
34:05
to
34:05
spend
34:06
money
34:06
on
34:06
marketing
34:07
when
34:07
you're
34:07
not
34:07
making
34:08
a
34:08
lot
34:08
of
34:08
money.
34:09
And
34:09
my
34:09
husband
34:10
always
34:10
says,
34:11
like
34:11
your
34:12
sale,
34:12
your
34:13
sales.
34:13
People
34:14
like
34:14
to
34:14
say
34:14
you
34:14
had
34:14
salespeople
34:16
that
34:16
you
34:17
should
34:17
be,
34:18
you
34:19
should
34:19
be
34:19
focusing
34:19
the
34:19
most
34:20
on
34:20
them
34:20
because
34:20
without
34:21
them,
34:21
you
34:21
are
34:21
dead
34:21
in
34:22
the
34:22
water.
34:22
It's,
34:22
you
34:22
know,
34:23
like
34:23
spending
34:23
money
34:23
on
34:24
marketing
34:24
and
34:24
advertising.
34:25
So,
34:26
you
34:26
know,
34:27
even
34:27
when
34:27
we
34:27
didn't
34:27
have
34:28
money,
34:28
that
34:28
was
34:29
the
34:29
money
34:29
that
34:29
we
34:30
decided
34:30
we
34:30
were
34:30
going
34:31
to
34:31
spend
34:31
and
34:31
hold
34:31
off
34:31
on
34:32
other
34:32
things
34:33
because
34:33
if
34:34
the
34:34
phone
34:34
wasn't
34:34
ringing,
34:35
if
34:35
people
34:35
weren't
34:35
on
34:35
our
34:35
website
34:36
booking,
34:37
we
34:37
could
34:37
never
34:38
do
34:38
what
34:38
we
34:39
wanted
34:39
to
34:39
do
34:39
in
34:39
the
34:39
future.
34:40
We
34:40
just
34:40
had
34:40
to
34:40
feed
34:40
into
34:41
that.
34:42
So,
34:43
yeah,
34:43
I
34:43
can't.
34:44
It
34:45
is
34:45
quite
34:45
a
34:45
quandary
34:46
sometimes
34:46
when
34:47
you're
34:48
trying
34:48
to
34:48
grow
34:49
and
34:49
you
34:49
want
34:49
to
34:49
do
34:50
things,
34:50
but
34:50
you
34:50
got
34:51
to
34:51
spend
34:51
big
34:51
bucks
34:52
on
34:53
marketing.
34:54
And
34:54
we
34:54
also
34:54
hire.
34:55
We
34:55
have
34:55
a
34:56
hospitality
34:57
consultant
34:57
that's
34:57
been
34:57
with
34:58
us
34:58
maybe
34:58
five
34:58
years
34:59
who
34:59
does
34:59
all
35:00
our
35:00
SEO
35:01
and
35:02
strategizing.
35:03
And
35:04
very
35:04
much
35:04
like
35:05
I,
35:05
I
35:05
talk
35:05
with
35:06
him
35:06
weekly
35:07
about
35:07
like,
35:07
where
35:08
we
35:08
are
35:08
in
35:08
retargeting
35:10
and
35:10
you
35:10
know,
35:10
demographics
35:11
and
35:12
you
35:12
know,
35:13
geography,
35:13
like
35:14
where
35:14
we,
35:15
where
35:15
we,
35:16
you
35:16
know,
35:16
where
35:16
our
35:17
markets,
35:17
what's
35:17
our
35:18
goals
35:18
and.
35:19
But
35:20
yeah,
35:20
it
35:20
is
35:20
so
35:20
important.
35:21
I'm
35:21
a
35:21
little
35:22
worried
35:22
because,
35:23
you
35:23
know,
35:23
when
35:23
I
35:23
Google
35:24
us
35:24
now,
35:25
instead
35:25
of
35:25
like
35:26
Google
35:26
listing
35:27
everybody,
35:27
I
35:27
get
35:27
like
35:28
an
35:28
AI
35:30
response
35:30
and
35:30
I'm
35:31
like,
35:31
so
35:31
my
35:32
conversation
35:32
with
35:32
him
35:33
is
35:33
going
35:33
to
35:33
be,
35:34
how
35:34
do
35:34
we
35:34
get
35:34
into
35:35
that?
35:35
Because
35:35
we
35:36
weren't
35:36
listed
35:36
number
35:37
one
35:37
or
35:37
two.
35:38
And
35:38
I'm
35:38
like,
35:38
how
35:38
did
35:39
those
35:39
people
35:39
end
35:40
up
35:40
in
35:40
that
35:40
AI
35:41
search?
35:42
I
35:42
know.
35:43
Yeah.
35:43
Well,
35:44
yeah,
35:46
again,
35:47
he'll
35:47
know.
35:47
He'll
35:48
have
35:48
a
35:48
good
35:48
answer,
35:48
I'm
35:48
sure.
35:48
Yeah,
35:49
he
35:49
will.
35:49
So
35:50
I
35:50
just
35:50
want
35:50
to
35:50
stay
35:50
ahead
35:51
of
35:51
the
35:51
curve
35:51
and
35:53
you
35:53
know,
35:54
because
35:54
you're
35:54
right.
35:55
Environment.
35:56
So
35:56
let's,
35:57
I
35:57
mean,
35:57
we
35:57
can
35:57
get
35:57
into
35:58
some
35:58
of
35:58
this
35:58
in
35:58
a
35:58
second.
35:58
Right.
35:59
Like,
35:59
I'm
35:59
interested
36:00
in.
36:00
Okay,
36:00
you're.
36:01
I
36:01
think
36:01
you're
36:01
probably.
36:02
And
36:02
again,
36:02
I'm
36:03
just
36:03
going
36:03
to
36:03
completely
36:04
make
36:04
up
36:04
a
36:04
random
36:05
percentage
36:05
number
36:05
here.
36:05
Right.
36:06
But
36:06
I
36:07
think
36:07
you're
36:07
probably
36:08
60
36:08
to
36:08
70%
36:09
or
36:09
ahead
36:10
of
36:10
60
36:10
to
36:10
70%
36:11
of
36:11
other
36:11
owners
36:12
in
36:12
that
36:12
you
36:12
even
36:13
have
36:13
someone
36:14
who's
36:14
regularly
36:15
talking
36:15
to
36:15
you
36:16
about
36:16
SEO
36:17
and
36:17
marketing.
36:17
That's
36:18
huge.
36:18
Hired.
36:19
Right.
36:20
Yeah.
36:20
Is
36:20
that
36:20
fair,
36:20
Brett?
36:22
Absolutely.
36:23
I
36:23
mean,
36:23
especially
36:23
nowadays,
36:25
everybody
36:25
is.
36:26
Would
36:26
much
36:26
rather
36:27
book
36:28
online,
36:29
you
36:29
know,
36:30
would
36:30
rather
36:30
do
36:31
all
36:31
their
36:31
research
36:31
online
36:32
as
36:32
opposed
36:32
to
36:32
calling
36:33
on
36:33
the
36:33
phone
36:33
or
36:34
doing
36:34
word
36:34
of
36:34
mouth.
36:35
Yeah,
36:37
we
36:37
have
36:37
office
36:38
staff,
36:38
but
36:39
90%
36:40
of
36:40
their
36:40
job
36:41
does
36:41
not
36:42
involve
36:42
being
36:42
on
36:42
the
36:43
phone.
36:43
It's
36:43
managing
36:44
reservations,
36:45
following
36:45
up.
36:46
We
36:46
have
36:46
add
36:46
ons,
36:47
you
36:47
know,
36:47
romance
36:48
packages,
36:49
all
36:49
sorts
36:49
of
36:50
things.
36:50
We
36:51
sell
36:51
merchandise,
36:52
you
36:52
know,
36:52
with
36:53
a
36:53
QR
36:53
code
36:54
in
36:54
our
36:54
properties
36:55
through
36:56
our
36:56
online
36:56
website
36:57
for
36:58
our
36:58
shop
36:59
and
36:59
just,
36:59
you
36:59
know,
37:00
that
37:00
kind
37:00
of
37:00
stuff.
37:01
But
37:01
everything's
37:02
coming
37:02
through
37:02
our
37:03
website.
37:04
Well,
37:04
so
37:04
let's
37:05
talk
37:05
about
37:05
OPS
37:05
for
37:05
a
37:06
second
37:06
because
37:07
like
37:07
last
37:08
week
37:08
on
37:08
the
37:08
show
37:08
we
37:08
talked
37:08
a
37:08
little
37:09
bit
37:09
about
37:09
the
37:09
marketing
37:09
and
37:10
where
37:10
I
37:10
think
37:10
that
37:10
was
37:10
going
37:10
to
37:10
go
37:11
and
37:11
we
37:11
can
37:11
certainly
37:11
touch
37:12
on
37:12
that
37:12
and
37:12
give
37:12
some
37:12
advice.
37:13
Right,
37:13
but,
37:13
but
37:14
let's
37:14
talk
37:14
about
37:14
ops
37:14
because
37:15
you
37:15
bring
37:15
up
37:15
an
37:15
interesting
37:16
point
37:16
of
37:16
ancillary
37:17
revenue.
37:17
I
37:17
think
37:17
here
37:18
is
37:18
what
37:18
you're
37:18
talking
37:18
about,
37:19
right?
37:19
Yeah,
37:19
yeah,
37:19
for
37:20
sure.
37:20
Especially
37:20
important
37:21
now
37:21
with
37:22
maybe
37:22
line
37:22
in
37:23
reservations
37:23
or
37:24
price
37:24
points
37:24
where
37:25
you're
37:25
having
37:25
to
37:25
discount
37:26
to
37:26
state.
37:26
Keep
37:26
it
37:26
your
37:26
volume.
37:27
So
37:27
I'm
37:27
a
37:27
campground
37:28
owner.
37:28
Whether
37:28
I'm
37:29
Bretton,
37:29
own
37:29
a
37:29
small
37:29
park
37:30
that's
37:30
rural
37:30
and
37:30
I
37:30
don't
37:30
have
37:31
a
37:31
swimming
37:31
pool
37:31
or,
37:32
you
37:32
know,
37:32
I'm
37:32
a
37:32
campground
37:33
owner
37:33
that
37:33
has
37:33
a
37:33
big
37:33
resort,
37:34
whatever
37:34
I
37:34
am.
37:35
Where
37:35
do
37:35
I
37:35
start?
37:35
From
37:36
Laura's
37:36
perspective,
37:37
if
37:37
I
37:37
want
37:37
to.
37:37
Increase
37:37
ancillary
37:38
revenue,
37:40
I
37:40
look
37:41
at
37:41
trends
37:41
in
37:41
the
37:42
industry.
37:42
I
37:42
look
37:42
what
37:43
the
37:43
people
37:43
who
37:44
are
37:44
spending
37:44
money,
37:44
what
37:45
are
37:45
they
37:45
looking
37:45
for?
37:47
Things
37:47
like
37:48
we
37:48
just
37:48
connected
37:49
with
37:49
a
37:49
private
37:49
chef
37:50
company
37:51
called
37:51
Cooking
37:51
Genie.
37:53
So
37:53
there's
37:53
a
37:53
link
37:54
on
37:54
our
37:54
website.
37:54
So
37:54
when
37:55
somebody
37:55
books
37:55
a
37:55
reservation,
37:57
if
37:57
they
37:57
want
37:58
a
37:58
special
37:59
occasion
38:00
or
38:00
if
38:00
they
38:00
have
38:00
a
38:01
rehearsal
38:01
dinner,
38:02
they
38:02
click
38:02
that
38:03
link
38:03
and
38:04
we
38:04
have
38:04
a
38:04
relationship
38:05
with
38:05
them.
38:06
So
38:06
just
38:07
we
38:07
basically
38:08
do
38:08
nothing.
38:08
We're
38:08
a
38:08
referral.
38:10
But
38:10
like
38:10
I
38:11
said,
38:11
we
38:11
also
38:11
have
38:12
merchandise
38:12
that
38:13
we
38:13
started
38:14
our
38:14
merchandise
38:15
store
38:15
about
38:15
three
38:16
years
38:16
ago.
38:16
So
38:17
we
38:17
placed
38:17
a
38:17
QR
38:18
code.
38:18
We
38:18
also
38:19
have
38:19
like
38:19
mugs
38:20
in
38:21
the
38:21
properties
38:21
that
38:21
they
38:22
can
38:22
actually
38:22
take
38:22
with
38:23
them.
38:23
We
38:24
have
38:24
romance
38:24
packages
38:25
that
38:25
include,
38:26
you
38:26
know,
38:27
champagne,
38:28
chocolate
38:28
covered
38:28
strawberries,
38:29
we
38:29
make
38:29
on
38:30
site
38:30
rose
38:30
petals,
38:31
those
38:31
kind
38:31
of
38:31
things.
38:31
Because
38:32
we
38:32
have
38:32
a
38:32
lot
38:32
of
38:32
anniversaries
38:34
and
38:34
engagements
38:35
at
38:35
our
38:35
tree
38:35
houses
38:36
and
38:36
all
38:36
sorts
38:36
of
38:36
things.
38:38
You
38:38
know,
38:38
we're
38:38
looking
38:38
at
38:39
a
38:39
snack
38:39
bar
38:39
next.
38:40
That's
38:40
next
38:41
on
38:41
our
38:41
agenda.
38:41
So,
38:42
you
38:42
know,
38:43
soda
38:43
water,
38:43
you
38:43
know,
38:44
bottled
38:44
water,
38:45
some
38:45
crunchy
38:46
snacks,
38:47
some,
38:48
you
38:48
know,
38:48
sweet
38:49
snacks,
38:49
that
38:49
kind
38:50
of
38:50
thing.
38:50
Just
38:50
grab
38:51
and
38:51
go.
38:51
You
38:51
know,
38:52
we'll
38:52
run
38:52
their
38:52
credit
38:52
card
38:53
for
38:53
whatever's
38:53
missing,
38:54
those
38:54
kind
38:55
of
38:55
little
38:55
things.
38:56
Oh,
38:57
pet
38:57
fees
38:57
was
38:58
another
38:58
thing
38:58
that
38:59
was
38:59
huge.
39:00
Our
39:00
consultants
39:01
suggested
39:01
we
39:01
do
39:02
that
39:02
because
39:02
of
39:03
the
39:03
pet
39:03
industry
39:04
had
39:04
grown,
39:04
especially
39:05
during
39:05
COVID
39:05
Everybody
39:06
got
39:06
a
39:06
pet,
39:07
everybody
39:07
wants
39:07
to
39:07
bring
39:07
Their
39:08
pet.
39:08
So
39:08
we
39:09
created
39:09
pet
39:09
friendly
39:10
properties,
39:10
and
39:12
now
39:12
pet
39:12
fees
39:12
are
39:13
a
39:13
huge
39:13
part
39:13
of
39:13
our
39:13
revenue.
39:14
Well,
39:14
I
39:14
think
39:14
this
39:15
is
39:15
interesting.
39:15
Like,
39:15
if
39:16
you
39:16
look
39:16
at,
39:16
like,
39:17
I
39:17
think
39:17
the
39:17
first
39:17
thing
39:17
is
39:17
to
39:18
understand
39:18
the
39:18
type
39:18
of
39:18
audience
39:19
that
39:19
you
39:19
have.
39:20
Who's
39:20
coming
39:20
to
39:20
your
39:21
property?
39:21
Are
39:21
they
39:21
luxury
39:22
or
39:22
are
39:22
they,
39:22
you
39:23
know,
39:23
families?
39:23
Are
39:24
they
39:24
middle
39:24
class?
39:25
Do
39:25
they
39:25
have
39:25
kids?
39:26
Do
39:26
they
39:26
not
39:26
have
39:26
kids?
39:27
Because
39:27
there's
39:27
all
39:28
kinds
39:28
of
39:28
ways
39:28
you
39:28
can
39:28
slice
39:29
and
39:29
dice
39:29
this.
39:29
I
39:29
mean,
39:29
there
39:29
are
39:30
actually
39:30
probably
39:31
somewhere
39:31
that
39:31
it's
39:31
not
39:31
a
39:32
big
39:32
number,
39:33
but
39:33
there
39:33
are
39:33
probably
39:34
people
39:34
who
39:34
are
39:34
tired
39:35
of
39:35
being
39:36
alone
39:36
and
39:36
quiet
39:37
and
39:37
maybe
39:38
go
39:38
camping
39:39
to
39:39
have
39:39
noise.
39:40
And
39:40
so
39:41
I
39:41
feel
39:41
like
39:41
the
39:41
yogi
39:41
parks
39:42
could
39:42
sell,
39:42
like,
39:42
a
39:42
noisy
39:43
kid
39:43
package
39:43
instead
39:44
of
39:44
a
39:44
romantic.
39:44
Like,
39:45
we'll
39:45
just
39:45
put
39:45
the
39:45
noisy
39:45
kids
39:46
near
39:46
your
39:47
sarcasm
39:48
a
39:48
little
39:48
bit,
39:48
right?
39:49
No,
39:49
no.
39:50
Like,
39:50
but,
39:50
but
39:51
the
39:51
point
39:51
is,
39:51
is
39:51
that
39:51
whatever
39:52
you're.
39:52
If
39:52
you
39:53
think
39:53
that
39:53
you're
39:53
not
39:54
romantic
39:54
and
39:54
thus
39:55
you
39:55
cannot
39:55
offer
39:56
a
39:56
package,
39:57
that's
39:57
the
39:57
wrong
39:58
mindset.
39:58
You
39:58
may
39:58
not
39:59
be
39:59
able
39:59
to
39:59
offer
39:59
the
39:59
romantic
40:00
package,
40:00
but
40:00
there's
40:01
something,
40:01
if
40:01
you
40:01
put
40:02
your
40:02
mind
40:02
to
40:02
it,
40:02
that
40:02
you
40:03
can
40:03
figure
40:03
out.
40:04
Yeah,
40:06
there's,
40:06
there's.
40:07
It's
40:07
just
40:08
again,
40:08
being
40:08
creative
40:09
and
40:09
thinking
40:09
about
40:10
opportunities.
40:11
And
40:12
the,
40:12
the
40:12
business
40:13
owner,
40:13
the
40:13
entrepreneur
40:14
knows
40:14
his
40:14
business
40:15
best.
40:16
He.
40:16
When.
40:16
If
40:16
somebody
40:17
poses
40:17
a
40:17
question
40:18
to
40:18
them,
40:18
say,
40:19
let's
40:19
do
40:20
treehouse
40:20
tours,
40:21
because
40:21
so
40:21
many
40:22
people,
40:22
they
40:22
don't
40:23
want.
40:23
They
40:23
want
40:23
to
40:23
come
40:23
in
40:24
and
40:24
see
40:24
one,
40:25
how
40:25
would
40:26
that
40:26
interrupt
40:26
your
40:26
regular
40:27
reservations?
40:28
Is
40:28
that
40:29
viable?
40:29
Does
40:29
that
40:30
make
40:30
sense
40:30
from
40:30
a
40:30
practical
40:31
standpoint?
40:31
You
40:31
know,
40:32
you
40:32
just
40:32
keep
40:32
chipping
40:33
away
40:33
and
40:34
going
40:34
through
40:34
that
40:35
list
40:35
of,
40:35
like,
40:36
possible
40:36
opportunities,
40:38
and
40:38
every,
40:38
you
40:38
know,
40:39
every
40:39
once
40:39
in
40:40
a
40:40
while
40:40
you
40:41
get
40:41
to
40:41
one
40:42
that's
40:42
going
40:42
to
40:42
work
40:43
and
40:43
make
40:43
sense
40:44
and
40:44
is
40:44
worth
40:45
your
40:45
while,
40:45
revenue
40:46
wise,
40:46
you
40:46
know,
40:47
So
40:47
I
40:47
guess
40:48
it's.
40:48
It's
40:48
really
40:49
just
40:49
paying
40:49
attention.
40:50
Sometimes
40:51
I
40:51
get
40:51
great
40:51
ideas
40:52
because
40:52
I
40:52
see
40:52
it
40:53
at
40:53
somebody
40:53
else's
40:54
business,
40:54
or
40:54
I'll
40:54
travel
40:55
and
40:55
I'll
40:55
go
40:56
somewhere
40:56
and
40:56
I'll
40:56
be
40:56
like,
40:56
oh,
40:57
my
40:57
gosh,
40:57
like,
40:57
look
40:57
what
40:58
they're
40:58
doing.
40:58
We
40:59
can
40:59
do
40:59
that.
41:00
I
41:00
think
41:00
this
41:01
is
41:01
worth
41:01
exploring.
41:02
Brett
41:02
and
41:02
Laura,
41:03
if
41:03
you
41:03
want
41:03
to
41:03
do
41:03
this
41:03
with
41:03
me,
41:03
I'm
41:04
gonna.
41:04
I'm
41:04
gonna
41:04
try
41:04
to
41:04
do
41:04
this
41:05
a
41:05
little
41:05
bit
41:05
more
41:05
in
41:05
2025,
41:06
because
41:07
this
41:07
is
41:07
where,
41:07
like,
41:07
I
41:08
geek
41:08
out
41:08
is
41:08
with.
41:08
Have
41:09
you.
41:09
Have
41:09
you
41:09
guys
41:09
ever
41:09
played
41:09
with
41:10
AI
41:10
ChatGPT?
41:12
I
41:13
just
41:13
downloaded
41:14
Perplexity
41:15
on
41:15
my
41:15
phone
41:15
yesterday.
41:16
Perplexity
41:16
is
41:16
a
41:17
good
41:17
one.
41:17
The
41:17
AI
41:17
search
41:18
engine.
41:18
Yeah,
41:18
yeah,
41:19
yeah.
41:20
I
41:20
have
41:20
not.
41:21
Okay,
41:21
so
41:22
what
41:22
I
41:22
want
41:22
to
41:22
do
41:23
here,
41:23
and
41:23
this
41:23
Will
41:23
blow
41:23
your
41:24
mind
41:24
too,
41:24
Brett.
41:25
Like,
41:25
I
41:25
think
41:25
I
41:25
want
41:25
to
41:25
offer
41:26
a
41:26
solution
41:26
to
41:26
people
41:26
who
41:27
are
41:27
watching
41:27
the
41:27
show,
41:27
right,
41:29
for
41:29
what
41:29
we're
41:29
talking
41:30
about,
41:30
because
41:30
everybody's
41:31
different.
41:31
And,
41:32
like,
41:32
you're
41:32
going
41:32
to
41:32
get
41:32
off
41:32
the
41:33
show.
41:33
You're
41:33
going
41:33
to
41:33
hear
41:33
us
41:33
talking
41:34
about,
41:34
like,
41:34
Laura
41:35
and
41:35
her
41:35
romantic
41:35
packages
41:36
or
41:36
luxury,
41:36
you
41:36
know,
41:37
more
41:37
higher
41:37
end,
41:38
glamping
41:38
property.
41:39
You're
41:39
going
41:39
to
41:40
hear
41:40
whatever,
41:40
you
41:40
know,
41:40
Brett's
41:41
ideas
41:41
are,
41:42
you
41:42
know,
41:42
but
41:43
it's
41:43
not
41:43
going
41:43
to
41:43
be
41:43
your
41:44
campground.
41:44
And
41:45
so
41:45
first
41:45
you
41:45
have
41:45
to
41:46
figure
41:46
out
41:46
what
41:46
that
41:46
is.
41:47
So
41:47
let's.
41:47
Let's
41:48
randomly
41:48
together
41:49
choose
41:50
a
41:50
campground.
41:52
So
41:52
let's
41:53
first,
41:53
Brett,
41:54
pick
41:54
a
41:54
state.
41:55
Can't
41:55
be
41:56
one
41:56
you're
41:56
in.
41:57
Sure,
41:58
let's
41:58
say
41:59
Missouri.
42:00
All
42:01
right,
42:01
so
42:01
we're
42:01
gonna
42:01
go
42:01
down
42:02
to
42:02
Missouri,
42:03
and
42:04
then
42:05
we'll
42:06
just
42:06
zoom
42:06
in
42:07
here
42:07
and
42:07
we'll
42:08
just
42:08
type
42:08
campground.
42:12
And
42:13
then
42:13
I
42:14
don't
42:14
know,
42:14
we
42:14
gotta
42:14
get
42:14
one
42:15
that's
42:15
like
42:15
high
42:16
enough
42:16
rated
42:16
here.
42:16
We'll
42:17
just
42:17
do
42:17
this.
42:17
Whatever
42:18
Longview
42:18
campground
42:19
is,
42:19
hopefully
42:19
this
42:19
is
42:20
a
42:20
good
42:20
one.
42:20
All
42:20
right,
42:21
Just
42:21
to
42:21
prove
42:21
that
42:22
you
42:22
can
42:22
do
42:22
this
42:22
with
42:23
that.
42:23
Makeyourday
42:23
here.com
42:24
is
42:24
their
42:24
website.
42:25
Really
42:26
well.
42:28
Oh,
42:29
Long
42:29
Lake
42:29
Park.
42:30
All
42:30
right,
42:30
we
42:30
need
42:30
a
42:30
private
42:30
campground.
42:31
That's
42:31
the
42:31
issue.
42:32
All
42:32
right,
42:33
can
42:33
you
42:33
guys
42:33
still
42:33
see
42:33
my
42:33
screen
42:34
or
42:34
did
42:34
I
42:34
lose.
42:35
Yeah,
42:35
I
42:35
lost
42:35
you.
42:36
Yeah.
42:36
All
42:36
right,
42:36
hold
42:36
on
42:37
one
42:37
second.
42:37
I'll
42:37
get.
42:37
I'll
42:37
get
42:38
you
42:38
back
42:38
in
42:38
a
42:38
second.
42:38
I
42:38
was
42:38
trying
42:39
to
42:39
switch
42:39
tabs,
42:40
so
42:41
I
42:41
keep
42:41
choosing,
42:42
like,
42:42
campgrounds
42:43
on
42:43
my
42:43
screen
42:43
without
42:47
websites.
42:48
So
42:49
there's
42:49
a
42:49
pro
42:50
tip
42:50
number
42:50
one,
42:51
you
42:52
definitely
42:52
be
42:53
online
42:53
and
42:53
have
42:53
a
42:54
website.
42:56
All
42:56
these
42:56
are
42:57
Minnesota
42:57
or
42:57
Missouri
42:58
state
42:58
parks.
42:59
Let's
42:59
try
43:00
RV
43:00
resort
43:00
instead
43:01
of
43:01
campground.
43:03
I
43:04
promise
43:04
I
43:04
do
43:04
know
43:04
how
43:05
to
43:05
use
43:05
Google
43:05
maps
43:06
for
43:06
those
43:06
of
43:06
us
43:06
who
43:06
are
43:07
watching.
43:08
See,
43:09
I'm
43:09
looking
43:09
for
43:09
one
43:10
with
43:10
a
43:10
lot
43:10
of
43:10
reviews.
43:11
Like
43:12
80
43:12
reviews.
43:12
Lakeview.
43:13
All
43:13
right,
43:13
cozy
43:14
corners
43:14
RV
43:15
park.
43:15
Please
43:15
have
43:15
a
43:16
website.
43:18
Okay,
43:19
so
43:19
we're
43:20
gonna
43:20
go
43:20
here.
43:20
I'm
43:20
gonna
43:21
share
43:21
my
43:21
screen
43:21
again,
43:22
and
43:22
then
43:22
we
43:23
will
43:24
just
43:25
do
43:25
this
43:26
RV
43:27
park
43:27
near
43:27
Truman
43:28
Lake.
43:28
Okay,
43:28
so
43:28
this
43:29
is
43:29
our
43:29
use
43:29
case
43:29
here.
43:30
You
43:30
guys
43:31
can
43:31
see
43:31
that.
43:31
Cozy
43:31
corner
43:32
RV
43:32
park.
43:33
Nope,
43:34
I'm
43:34
not
43:34
seeing
43:34
it.
43:35
Oh,
43:35
I
43:36
gotta
43:36
turn
43:36
that
43:36
on.
43:36
Hold
43:36
on.
43:37
I
43:37
keep
43:37
forgetting
43:37
this.
43:37
So
43:38
there
43:38
we
43:38
go.
43:39
Cozy
43:40
corner
43:40
RV
43:40
Park.
43:42
So
43:42
this
43:42
is
43:43
where
43:43
are
43:43
we
43:43
located
43:44
at
43:44
here
43:44
doesn't
43:45
even
43:45
have
43:45
their
43:45
address
43:46
on
43:46
here,
43:46
which
43:46
is
43:46
another
43:47
issue.
43:47
So
43:47
contact
43:48
us.
43:48
Clinton,
43:49
Missouri.
43:50
All
43:50
right,
43:50
so
43:51
like,
43:51
whatever
43:52
campground
43:52
you
43:52
are,
43:52
this
43:53
is
43:53
the
43:53
idea.
43:53
So
43:53
take
43:54
the
43:54
website
43:54
URL
43:55
of
43:55
it.
43:55
I
43:55
gotta
43:55
switch
43:55
screens
43:56
here
43:56
and
43:57
go
43:57
back
43:57
to
43:57
ChatGPT.
43:58
And
43:58
then
43:58
we'll
43:58
stay
43:59
there
43:59
for
43:59
you
43:59
guys
43:59
and
43:59
we'll
43:59
show
44:00
you
44:00
about
44:00
this.
44:00
Hold
44:01
on
44:01
one
44:01
second.
44:02
All
44:03
right,
44:03
can
44:03
you
44:03
guys
44:03
see
44:04
ChatGPT
44:05
now,
44:05
or
44:05
do
44:05
I
44:05
need
44:05
to
44:05
flip
44:05
that
44:05
on?
44:06
I
44:06
need
44:06
to
44:06
flip
44:06
that
44:06
on.
44:07
There
44:07
we
44:07
go.
44:07
There
44:07
we
44:07
go.
44:08
All
44:08
right.
44:08
One
44:08
day
44:08
I'm
44:08
gonna
44:08
figure
44:09
out
44:09
how
44:09
to
44:09
run
44:09
technology.
44:10
It's
44:10
gonna
44:10
be
44:10
wonderful.
44:12
So
44:12
you
44:12
come
44:12
in
44:12
here,
44:12
right?
44:13
ChatGPT,
44:13
for
44:14
those
44:14
of
44:14
you
44:14
who
44:14
don't
44:14
know
44:14
AI,
44:15
right.
44:15
You
44:15
can
44:15
sign
44:15
up
44:16
for
44:16
a
44:16
free
44:16
account@chatgpt.com
44:19
and
44:19
it's
44:20
literally
44:20
just
44:20
typing.
44:21
You
44:21
just
44:21
have
44:21
to
44:21
have
44:22
a
44:22
conversation
44:22
like
44:22
you
44:23
would
44:23
with
44:23
a
44:23
human.
44:23
You
44:24
type
44:24
or
44:24
talk,
44:24
right?
44:25
Yep.
44:26
But
44:26
the
44:27
input
44:27
is
44:27
equal
44:27
to
44:28
the
44:28
output.
44:28
And
44:28
so
44:28
you
44:28
can
44:29
come
44:29
in
44:29
here
44:29
and
44:29
say,
44:30
I
44:30
own
44:32
the
44:32
following
44:33
campground
44:35
and
44:35
want
44:36
to
44:36
understand
44:38
the
44:39
four
44:40
types
44:43
of
44:43
buyer
44:44
Personas
44:45
that
44:46
might
44:48
stay
44:48
with
44:48
me.
44:50
Be
44:50
brief
44:51
and
44:52
descriptive.
44:54
And
44:54
then
44:54
you
44:54
just
44:54
paste
44:55
your
44:55
website
44:55
URL
44:56
in
44:56
there,
44:56
and
44:56
it's
44:56
going
44:56
to
44:56
browse
44:57
your
44:57
website,
44:59
and
44:59
it's
44:59
going
44:59
to
44:59
come
45:00
back,
45:00
and
45:00
it's
45:00
going
45:00
to
45:00
say,
45:01
outdoor
45:01
enthusiasts,
45:02
family
45:02
vacationers,
45:03
retirees,
45:03
and
45:04
snowbirds
45:04
and
45:04
weekend
45:05
warriors.
45:05
All
45:05
right,
45:06
now,
45:06
you
45:06
can
45:06
get
45:07
better
45:07
with
45:07
the
45:07
prompt
45:07
that
45:08
you
45:08
put
45:08
in
45:08
here.
45:09
But
45:09
generally
45:09
speaking,
45:10
for
45:10
the
45:10
speed
45:10
of
45:10
what
45:10
we're
45:11
trying
45:11
to
45:11
do
45:11
as
45:11
an
45:11
exercise.
45:12
Right.
45:12
You
45:12
could.
45:13
You
45:13
can
45:14
change
45:14
this
45:14
up
45:14
or
45:15
whatever.
45:15
The
45:15
key
45:15
is
45:15
browse
45:16
your
45:16
website,
45:16
look
45:16
for
45:17
these
45:17
types
45:17
of
45:17
people,
45:17
right?
45:18
Yep.
45:19
And
45:19
then
45:19
you
45:19
say,
45:19
okay,
45:20
expand
45:20
this.
45:22
Expand
45:22
these
45:23
into.
45:24
For
45:25
detailed
45:26
and
45:26
comprehensive
45:27
buyer
45:28
Personas.
45:30
Okay.
45:33
And
45:33
then
45:33
it
45:33
will
45:34
look
45:34
at
45:34
what
45:34
it
45:34
did
45:35
before,
45:35
and
45:35
it
45:35
will.
45:36
Instead
45:36
of
45:36
searching
45:36
the
45:36
Internet
45:37
this
45:37
time,
45:37
it
45:37
will
45:38
build
45:39
you
45:39
the
45:39
demographics
45:40
and
45:40
the
45:40
goals
45:40
and
45:41
the
45:41
pain
45:41
points
45:42
and
45:42
the
45:42
behaviors
45:43
of
45:43
an
45:44
example
45:44
subset
45:45
of
45:45
outdoor
45:45
enthusiasts,
45:46
of
45:47
family
45:47
vacationers,
45:50
and
45:51
everything
45:52
that
45:52
it
45:52
needs
45:52
to
45:53
know.
45:53
Now,
45:53
as
45:53
it
45:53
goes
45:54
through
45:54
here,
45:54
this
45:54
is
45:55
kind
45:55
of
45:55
learning.
45:56
Like,
45:57
as
45:57
it
45:57
types,
45:57
it's
45:57
learning
45:58
what.
45:59
What
45:59
it's
45:59
typing
45:59
about,
46:00
and
46:00
so
46:00
it
46:01
can
46:01
reference
46:01
everything
46:01
above
46:02
it.
46:02
But
46:02
let's
46:02
just
46:02
let
46:02
this
46:02
finish
46:03
for
46:03
a
46:03
second.
46:03
So
46:03
we've
46:03
got
46:03
retirees
46:04
and
46:04
snowbirds,
46:05
and
46:06
this
46:06
is
46:06
good
46:06
information
46:07
that
46:07
you
46:07
would
46:08
have
46:08
spent
46:08
hours
46:09
researching
46:10
before,
46:10
right?
46:11
Yeah.
46:11
So
46:11
you've
46:12
got
46:12
your
46:12
four
46:12
things,
46:13
and
46:13
then
46:13
you
46:13
say,
46:13
all
46:13
right,
46:14
great.
46:14
I
46:15
am
46:15
trying
46:16
to
46:16
think
46:17
of
46:18
20
46:19
ways
46:21
to
46:21
increase
46:22
ancillary.
46:23
Can
46:24
I
46:24
spell
46:24
this?
46:25
Oh,
46:25
I
46:25
did
46:26
Revenue
46:28
at
46:28
my
46:29
campground,
46:30
comma.
46:31
I
46:31
want
46:31
to
46:32
focus
46:32
on
46:33
number
46:34
four
46:34
primarily
46:38
and
46:41
use
46:41
unique
46:42
methods,
46:44
not
46:44
ones
46:45
everyone
46:45
else
46:46
is
46:47
using.
46:49
And
46:49
then
46:49
it's
46:50
going
46:50
to
46:50
give
46:50
you
46:50
20
46:50
ways
46:53
based
46:53
on
46:53
just
46:54
the
46:54
buyer
46:54
Persona
46:54
number
46:55
four,
46:55
the
46:55
weekend
46:55
warrior.
46:56
So
46:56
we
46:56
got
46:56
themed
46:57
Weekend
46:57
packages,
46:58
adventure
46:58
gear
46:59
rentals,
47:00
curated
47:00
food
47:01
and
47:01
drink
47:01
experiences,
47:02
experience
47:03
bundles,
47:04
digital
47:05
detox
47:05
experiences,
47:06
customizable
47:07
itineraries.
47:08
Maybe
47:08
we
47:08
should
47:09
have
47:09
just
47:09
done
47:09
10.
47:10
We
47:10
could
47:10
have
47:10
probably
47:11
driven
47:11
my
47:11
point
47:11
home.
47:12
But
47:13
anyway,
47:13
these
47:13
might
47:14
be
47:14
good
47:14
for
47:14
somebody.
47:14
Exclusive
47:15
fire
47:15
pit
47:15
experiences,
47:17
social
47:18
media
47:18
photo
47:18
spots,
47:18
private
47:19
movie
47:19
screenings,
47:19
luxury
47:20
camping
47:20
upgrades,
47:21
local
47:22
partner
47:22
collaborations,
47:23
on
47:23
site,
47:23
mini
47:24
markets.
47:24
Good
47:25
idea.
47:26
Pet
47:27
experiences,
47:27
personal
47:28
adventure
47:28
guides,
47:28
pop
47:29
up
47:29
wellness
47:29
services,
47:30
seasonal
47:30
decor,
47:31
nighttime
47:32
adventures,
47:33
interactive
47:34
games,
47:34
adventure
47:35
subscriptions.
47:36
That's
47:36
interesting.
47:37
And
47:38
personalized
47:38
merchandise.
47:39
And
47:39
so
47:40
this
47:40
is
47:40
an
47:40
idea
47:41
generator
47:41
for
47:41
you.
47:42
This
47:42
is
47:42
taking
47:42
months.
47:43
You
47:43
don't
47:44
have
47:44
this
47:44
time
47:44
if
47:44
you're
47:45
a
47:45
campground
47:45
owner
47:45
or
47:46
a
47:46
business
47:46
owner.
47:46
Right?
47:47
It's
47:47
true,
47:48
you
47:48
don't
47:48
have
47:48
this
47:49
time
47:49
and
47:49
that's
47:49
why
47:49
it
47:49
never
47:50
gets
47:50
done.
47:50
But
47:50
now
47:51
you
47:51
do.
47:53
So
47:53
let's
47:54
plan
47:54
out
47:57
number
47:58
19
48:01
and
48:01
it
48:01
will
48:01
give
48:01
you
48:01
all
48:01
the
48:02
details,
48:03
it
48:03
will
48:03
tell
48:03
you
48:04
everything
48:04
you
48:04
need
48:04
to
48:04
do.
48:04
Like,
48:05
again,
48:05
this
48:05
is
48:05
not
48:05
like
48:06
a
48:06
copy
48:07
paste
48:07
thing.
48:07
Right.
48:08
But
48:09
even
48:09
this,
48:09
I
48:09
mean,
48:09
I'm
48:10
not
48:10
saying
48:10
those
48:10
pricings,
48:11
prices
48:12
make
48:12
sense,
48:12
but
48:12
maybe
48:12
they
48:13
do.
48:14
And
48:15
so
48:15
if
48:15
you're
48:16
looking
48:16
for
48:17
ideas
48:17
and
48:17
ways
48:18
to
48:18
increase
48:18
ancillary
48:19
revenue,
48:19
this
48:19
thing
48:19
is
48:20
free
48:21
for
48:21
you.
48:21
Yes,
48:21
I'm
48:21
on
48:22
a
48:22
paid
48:22
version
48:22
right
48:22
now,
48:23
but
48:23
that
48:23
paid
48:23
well.
48:24
I
48:24
just
48:24
increased
48:25
it
48:25
to
48:25
it.
48:25
But
48:25
anyway,
48:26
it
48:26
costs
48:26
$20
48:26
a
48:26
month
48:27
for
48:27
access
48:27
to
48:27
this
48:28
GPT4.0,
48:30
which
48:30
is
48:30
their
48:31
latest
48:33
regular
48:33
model
48:34
right
48:34
now.
48:34
And
48:35
so
48:35
you
48:35
look
48:35
at
48:35
like
48:36
again,
48:36
assuming
48:36
100
48:37
subscribers,
48:37
50
48:38
Bronze
48:38
subscribers.
48:38
Is.
48:39
Does
48:39
that
48:40
math
48:40
make
48:40
sense?
48:40
Yeah,
48:41
2400.
48:42
$2450.
48:43
Like,
48:43
I
48:43
mean,
48:43
again,
48:43
that's
48:44
not
48:44
a
48:44
lot
48:44
of
48:44
money
48:45
in
48:46
this
48:46
specific
48:46
instance.
48:48
And
48:49
if
48:49
you
48:49
implement
48:50
one
48:50
per
48:50
year,
48:51
it
48:51
pays
48:52
for
48:52
your
48:52
subscription,
48:53
you
48:53
know,
48:53
I
48:53
mean,
48:53
like,
48:53
you
48:54
can
48:54
start
48:55
building
48:55
off
48:55
that.
48:56
Yeah,
48:57
yeah,
48:57
exactly
48:58
one.
48:59
One
48:59
per
48:59
year
48:59
where
49:00
you're
49:00
kind
49:01
of
49:01
figuring
49:01
it
49:01
out,
49:02
doing
49:02
trial
49:02
and
49:02
error.
49:03
And
49:03
then
49:03
once
49:04
you
49:04
have
49:04
that
49:04
one,
49:06
well,
49:06
that
49:06
feature,
49:07
then
49:07
you
49:08
go
49:08
to
49:08
the
49:08
next
49:08
one.
49:10
Yeah.
49:12
And
49:12
so
49:12
I
49:12
think
49:12
we
49:12
spend
49:13
like.
49:13
And
49:13
this
49:13
is
49:13
part
49:14
of
49:14
my,
49:14
like
49:15
my
49:15
struggle,
49:15
right,
49:15
is
49:15
I'm
49:16
a
49:16
big
49:16
AI
49:16
geek,
49:17
like
49:17
marketing
49:18
person.
49:18
And
49:19
like,
49:19
we
49:19
have
49:19
the
49:20
show
49:20
and
49:20
I
49:20
want
49:20
to
49:20
talk
49:20
about
49:20
all
49:21
the
49:21
things
49:21
with
49:21
campground
49:21
owners,
49:22
but
49:22
I
49:23
know
49:23
that
49:23
we
49:23
can
49:23
do
49:23
a
49:23
better
49:24
job
49:24
of
49:24
communicating
49:25
some
49:25
of
49:25
these
49:25
tools
49:25
and
49:25
resources
49:26
available
49:26
to
49:27
people
49:27
because,
49:27
like,
49:28
you
49:28
just
49:28
don't
49:28
have
49:28
time.
49:29
And
49:29
these
49:29
things
49:29
are
49:30
free,
49:30
but
49:31
you
49:31
need
49:31
to
49:31
see
49:31
how
49:31
to
49:32
operate
49:32
it.
49:32
You
49:32
need
49:32
to
49:33
see
49:33
how
49:33
to
49:33
work
49:33
this
49:34
thing
49:34
and
49:35
how
49:36
easy
49:36
it
49:36
is.
49:37
Right.
49:37
Is
49:37
anybody
49:38
scared
49:38
about
49:39
how
49:39
difficult?
49:39
What
49:40
I
49:40
just
49:40
did
49:40
was.
49:41
I'm
49:42
fortunate
49:42
that
49:42
I
49:42
have
49:43
a
49:43
son
49:43
who
49:44
is
49:44
part
49:44
of
49:44
our
49:44
business.
49:45
He's
49:45
28
49:46
and
49:46
he
49:46
used
49:47
ChatGPT
49:47
and
49:48
to
49:48
help
49:48
come
49:49
up
49:49
with
49:49
the
49:49
name
49:49
of
49:49
our
49:49
last
49:50
tree
49:50
house.
49:52
So,
49:53
you
49:53
know,
49:53
just
49:54
whittled
49:54
way.
49:55
I
49:55
mean
49:55
it
49:55
literally
49:56
we
49:56
had
49:56
the
49:56
name
49:57
within,
49:57
you
49:58
know,
49:58
by
49:58
the
49:58
end
49:58
of
49:58
the
49:58
day.
49:59
Just
49:59
looking
49:59
at
49:59
our.
49:59
Just
50:00
once
50:00
we
50:01
narrowed
50:02
it
50:02
down
50:02
to
50:02
like
50:02
three,
50:03
then
50:04
we
50:04
picked
50:04
one.
50:07
It's
50:08
just
50:08
the
50:08
applications,
50:09
I
50:09
mean,
50:10
for
50:10
something
50:10
like
50:11
that
50:11
even,
50:11
it
50:11
was
50:12
fairly
50:13
simple,
50:14
but
50:14
it
50:15
really
50:15
brought
50:15
in
50:15
a
50:16
lot
50:16
of
50:16
great
50:16
options
50:17
that
50:17
we
50:17
never
50:17
would
50:18
have
50:18
thought
50:18
of.
50:19
If
50:19
you
50:19
don't
50:20
know
50:20
how
50:20
to
50:20
do
50:20
it,
50:21
how
50:21
else
50:22
can
50:22
I
50:23
use
50:27
my
50:28
campground?
50:29
Right,
50:30
right.
50:30
Like,
50:31
and
50:31
it
50:31
will
50:31
answer
50:32
the
50:32
question
50:32
for
50:33
you.
50:33
Yeah.
50:34
So,
50:35
you
50:35
know,
50:35
here's
50:36
your
50:36
SEO
50:36
optimization
50:37
again.
50:37
Right.
50:38
Like
50:38
this
50:38
chatgpt
50:39
is
50:39
only
50:39
going
50:39
to
50:39
know
50:40
what's
50:40
been
50:40
done
50:40
so
50:41
far,
50:42
but
50:43
guest
50:43
experience
50:43
enhancement,
50:44
revenue
50:45
generation,
50:45
staff
50:46
training
50:46
and
50:46
management,
50:47
operational
50:47
efficiency.
50:48
Right.
50:48
Policies,
50:49
rules,
50:50
cancellation
50:50
policies,
50:52
local
50:52
partnerships.
50:53
Like,
50:53
I
50:53
mean,
50:54
this
50:54
is
50:55
the
50:55
amount
50:56
of
50:56
sheer
50:57
time
50:57
that
50:57
this
50:57
thing
50:57
will
50:58
save
50:58
you
50:58
as
50:58
a
50:58
campground
50:59
owner.
51:00
I
51:00
mean,
51:02
it's
51:02
just,
51:03
and
51:03
I
51:03
know
51:03
I'm
51:03
a
51:03
geek,
51:04
but
51:04
it's
51:04
shocking
51:04
to
51:05
me.
51:05
Like,
51:06
once
51:06
you
51:06
see
51:06
this,
51:07
you
51:07
should
51:08
be
51:08
all
51:08
over
51:08
this.
51:09
Yeah,
51:09
yeah.
51:10
I
51:10
feel
51:10
like
51:12
the
51:12
whole
51:12
AI
51:13
just
51:13
chat
51:14
GPT,
51:15
any
51:15
of
51:15
these
51:16
platforms,
51:17
I
51:18
feel
51:18
like
51:19
in
51:19
the
51:20
past,
51:20
like
51:20
I'm
51:20
going
51:20
to
51:21
say
51:21
like
51:21
six
51:21
months,
51:22
I've
51:22
been
51:23
shot
51:23
out
51:23
of
51:23
a
51:23
cannon.
51:24
Like
51:24
I
51:25
heard
51:25
AI
51:26
like
51:27
last
51:27
winter.
51:28
And
51:28
something
51:29
has
51:29
recently
51:30
happened
51:31
where
51:32
it's
51:32
literally
51:33
everywhere
51:33
I
51:33
look
51:34
now
51:35
because
51:35
the.
51:35
Companies
51:36
have
51:36
been
51:36
building
51:36
with
51:37
it
51:37
in
51:37
the
51:37
background,
51:37
the
51:38
early
51:38
adopters
51:38
have,
51:39
and
51:39
now
51:39
the
51:39
enterprises
51:40
are
51:40
ready,
51:40
which
51:41
is
51:41
part
51:41
of
51:41
what's
51:42
going
51:42
to
51:42
happen
51:42
in
51:42
2025.
51:43
We
51:43
talked
51:43
about
51:43
that
51:44
last
51:44
week.
51:44
Like
51:45
you're
51:45
going
51:45
to
51:45
start
51:45
to
51:45
see
51:45
layoffs.
51:46
Every
51:47
platform
51:47
that
51:47
we
51:48
work
51:48
with,
51:48
ring
51:48
central
51:50
res,
51:51
cloud
51:51
beds,
51:52
I
51:52
have
51:52
in
51:53
the
51:53
past
51:53
couple
51:54
months
51:55
gotten
51:56
communication
51:56
from
51:57
them
51:57
talking
51:57
about
51:58
AI
51:59
on
51:59
their
51:59
platform
52:00
and
52:00
how
52:00
it's,
52:00
you
52:01
know,
52:01
what
52:01
it
52:01
can
52:01
do.
52:02
Let's
52:02
talk
52:03
about
52:03
it,
52:03
let's
52:03
get
52:03
you
52:04
informed.
52:04
Where
52:05
again,
52:05
you
52:05
know,
52:06
that
52:06
wasn't
52:06
happening
52:07
even
52:07
six
52:07
months
52:08
ago.
52:08
It's
52:08
like
52:09
everybody,
52:09
it's
52:10
just
52:10
like
52:10
this.
52:11
Massive
52:11
push
52:12
forward
52:13
because
52:13
they
52:13
were
52:13
all
52:14
building
52:14
it.
52:15
I
52:15
think
52:15
the,
52:16
the
52:16
reason
52:17
it
52:17
took
52:17
so
52:17
long
52:18
was
52:18
there
52:18
was
52:18
definitely
52:19
a
52:19
stigma
52:19
against
52:19
it
52:20
when
52:20
it
52:21
first
52:21
came
52:21
out.
52:22
Was
52:22
starting
52:23
to
52:23
kind
52:23
of
52:24
become
52:24
more
52:26
accessible.
52:27
And
52:28
now,
52:28
even
52:29
just
52:29
now,
52:29
I
52:30
never
52:30
even
52:30
thought
52:30
to
52:31
use
52:31
ChatGPT
52:32
just
52:32
for
52:33
research.
52:33
Yeah,
52:34
they
52:34
don't.
52:35
Yeah.
52:36
When
52:36
you
52:36
present
52:36
it
52:37
in
52:37
that
52:37
way,
52:39
then
52:40
it
52:40
makes
52:40
so
52:41
much
52:41
more
52:41
sense.
52:41
Like,
52:42
yes,
52:42
research
52:43
would
52:43
have
52:43
taken
52:43
you
52:44
weeks,
52:44
maybe
52:45
months
52:46
to
52:46
get
52:46
all
52:46
of
52:47
Those
52:47
answers
52:49
within
52:49
minutes,
52:50
seconds.
52:52
I
52:52
think
52:52
it's
52:53
important
52:54
to
52:55
retrain
52:56
my
52:57
brain
52:57
and
52:58
my
52:58
habits
52:59
and
53:00
like
53:00
my
53:00
go
53:00
to
53:01
like
53:01
redirect
53:02
them.
53:02
So
53:02
that
53:02
do,
53:03
going
53:03
through
53:03
that
53:03
exercise
53:04
is
53:04
part
53:04
of
53:04
what
53:05
I
53:05
normally
53:05
do.
53:06
Because
53:07
you
53:07
know,
53:08
you,
53:09
your
53:09
daily
53:10
routines
53:10
and
53:10
things
53:11
like
53:11
that
53:11
and
53:11
how
53:11
you
53:12
approach
53:12
problem
53:13
solving,
53:14
you
53:14
have
53:14
a
53:14
routine,
53:15
you
53:15
have
53:16
a
53:16
method
53:16
that
53:17
you've
53:17
developed
53:18
as
53:18
a
53:18
human.
53:19
I
53:19
feel
53:19
like,
53:20
especially
53:20
as
53:20
you
53:21
get
53:21
older,
53:23
just
53:23
saying,
53:23
you
53:24
know
53:24
what,
53:24
I
53:24
got
53:24
to
53:24
start
53:25
using
53:25
that,
53:25
I
53:25
got
53:25
to
53:25
start
53:26
integrating
53:26
that
53:26
on
53:27
a
53:27
daily
53:27
basis
53:27
into
53:28
what
53:28
I
53:28
do
53:29
every
53:29
day.
53:29
Because
53:30
of
53:30
the
53:30
benefits.
53:31
You
53:31
know,
53:31
just
53:31
your
53:31
example
53:32
is
53:32
just
53:33
a
53:33
massive
53:33
example
53:34
of,
53:34
well,
53:34
it's
53:35
the.
53:35
Benefits
53:35
to
53:35
you,
53:35
but
53:36
it's
53:36
also
53:36
like
53:36
you
53:36
talked
53:37
about
53:37
with
53:37
the
53:37
AI
53:37
overviews
53:38
in
53:38
search.
53:39
This
53:39
is
53:39
going
53:39
to
53:39
change
53:40
the
53:40
way
53:40
people
53:40
discover
53:41
your
53:41
property
53:41
too.
53:43
And
53:43
so
53:43
you've
53:43
got
53:44
to
53:44
be
53:44
cognizant
53:44
and
53:44
aware
53:45
of
53:45
what
53:45
happens
53:45
if
53:46
I'm
53:46
just
53:46
like
53:46
you
53:46
said,
53:47
not
53:47
number
53:47
one
53:47
or
53:48
number
53:48
two
53:48
in
53:48
that
53:48
AI
53:49
overview
53:49
because
53:50
eventually
53:50
Google's
53:51
already
53:51
said
53:51
all
53:51
the
53:51
blue
53:52
links
53:52
are
53:52
going
53:52
away.
53:53
They
53:53
originally
53:54
said
53:54
by
53:54
the
53:54
end
53:54
of
53:54
this
53:54
year.
53:55
I
53:55
think
53:55
they've
53:55
missed
53:55
their
53:56
timeline.
53:57
Well,
53:57
technically
53:58
they
53:58
haven't,
53:58
but
53:58
they
53:59
have.
53:59
It
53:59
does
54:00
still
54:00
come
54:00
up.
54:01
And
54:01
that's
54:01
where
54:01
all
54:02
of
54:02
my
54:02
focus,
54:03
our
54:03
business
54:03
focus
54:03
has
54:04
been.
54:04
How
54:04
do
54:04
we
54:05
get
54:05
up
54:05
there?
54:05
How
54:05
are
54:06
we
54:06
on
54:06
the
54:06
first
54:06
page?
54:07
You
54:07
know,
54:07
that's
54:07
what
54:07
we
54:09
focus
54:09
has
54:09
been
54:09
on.
54:10
Nobody
54:10
knows
54:10
how
54:10
to
54:11
function
54:11
in
54:11
this
54:11
world
54:12
unless
54:12
you're
54:13
thinking
54:13
about
54:13
it
54:13
right
54:13
now.
54:14
And
54:14
you,
54:14
it's
54:15
going
54:15
to,
54:15
it's
54:16
here.
54:16
It's
54:17
not
54:17
even
54:17
going
54:17
to
54:17
move
54:17
fast.
54:17
It's
54:18
here.
54:18
Brian.
54:19
So
54:19
what
54:20
is
54:20
the
54:20
answer?
54:21
So
54:22
like
54:22
what
54:22
should
54:23
our
54:23
business
54:23
be
54:23
doing
54:24
right
54:24
now
54:24
so
54:25
that
54:25
we
54:25
are
54:25
a
54:25
part
54:26
of
54:27
the
54:27
AI
54:28
answer
54:29
on
54:29
focusing
54:30
on
54:30
SEO?
54:31
Like
54:31
we
54:31
could
54:32
talk
54:32
about
54:32
like
54:33
hours
54:33
and
54:33
hours
54:33
and
54:33
hours
54:34
of
54:34
this
54:34
stuff,
54:34
right?
54:34
Like
54:35
we've
54:35
done
54:35
like
54:36
I
54:36
run
54:36
a
54:36
35
54:36
person
54:37
agency.
54:37
We've
54:37
been
54:38
studying
54:38
this
54:38
for
54:38
two
54:39
years,
54:39
prepping
54:39
for
54:39
this.
54:40
But
54:41
like
54:41
SEO
54:42
right
54:42
now
54:42
is
54:42
the,
54:43
is
54:43
the
54:43
thing
54:44
like
54:44
what,
54:44
what
54:44
works
54:45
on
54:45
Google
54:45
really
54:45
well,
54:47
which
54:47
to
54:47
be
54:48
clear,
54:48
80%
54:49
of
54:49
campgrounds
54:49
are
54:49
not
54:50
doing
54:50
even
54:50
what
54:50
you're
54:51
doing,
54:51
Laura.
54:52
Well,
54:53
I'm,
54:53
I
54:54
find
54:54
it
54:54
hard
54:54
to
54:55
like,
54:55
I,
54:55
I
54:56
mean
54:56
we're
54:56
all
54:56
in
54:57
hospitality
54:58
but
54:59
you
55:00
know,
55:00
my
55:00
business
55:01
looks
55:01
very
55:02
different
55:02
than
55:03
Brett's
55:04
business.
55:04
Although.
55:06
But
55:06
what's
55:06
interesting,
55:09
our
55:09
bottom
55:10
lines,
55:10
we
55:11
might
55:11
end
55:11
up
55:11
at
55:11
the
55:11
same
55:12
place.
55:12
It's
55:12
just,
55:13
you
55:13
know,
55:14
like
55:14
you
55:14
might
55:14
end
55:15
up
55:15
it,
55:16
you
55:16
know,
55:16
your
55:17
net
55:17
income
55:17
the
55:18
same
55:18
as
55:18
mine,
55:19
but
55:19
you
55:20
get
55:20
to
55:20
it
55:20
by
55:20
a
55:21
different
55:21
method,
55:22
you
55:22
know,
55:22
What
55:22
I'm
55:22
saying,
55:22
like,
55:23
I.
55:24
Hope
55:25
you
55:25
get
55:25
to
55:25
this
55:25
time.
55:27
Like,
55:27
how
55:27
much
55:28
are
55:28
we
55:29
able
55:29
to,
55:29
you
55:30
know,
55:31
net
55:32
every
55:32
single
55:32
year?
55:33
That's
55:33
really
55:33
what
55:33
it's
55:33
about.
55:34
Yeah.
55:34
However
55:34
you
55:34
get
55:35
there
55:35
is
55:35
fine.
55:35
Right.
55:36
There's
55:36
no.
55:36
Well,
55:36
there
55:37
probably
55:37
is
55:37
a
55:37
wrong
55:37
answer.
55:38
Is
55:38
what
55:38
I
55:38
was.
55:38
I
55:39
mean,
55:39
there
55:39
probably
55:39
is,
55:41
but
55:41
figure
55:41
it
55:41
out.
55:42
You
55:42
know,
55:42
you
55:42
have
55:42
to
55:42
do
55:42
it
55:42
wrong
55:42
to
55:43
do
55:43
it
55:43
right,
55:43
but
55:44
people
55:44
need
55:44
to.
55:45
I
55:45
just
55:45
don't
55:45
think
55:45
people
55:46
are
55:46
prepared
55:46
for
55:46
this.
55:47
Right.
55:47
And
55:47
you're
55:47
not
55:47
even
55:48
talking
55:48
about
55:49
ranking.
55:50
Like,
55:50
forget
55:50
about.
55:51
Honestly,
55:51
like,
55:51
Laura,
55:52
like,
55:52
you
55:52
need
55:52
to
55:52
pay
55:53
attention
55:53
to
55:53
the
55:53
ranking,
55:54
but
55:54
forget
55:54
about
55:54
the
55:54
ranking
55:55
because
55:55
the
55:56
answer
55:56
isn't
55:56
even
55:56
going
55:57
to
55:57
be
55:57
in
55:57
text.
55:59
Like,
55:59
I
55:59
mean,
55:59
I
55:59
mean,
55:59
if
55:59
you
56:00
look
56:00
at
56:00
this
56:00
right,
56:00
like,
56:01
if
56:01
we
56:01
go
56:01
back
56:01
to
56:01
ChatGPT
56:02
for
56:02
a
56:02
second,
56:03
like,
56:03
the
56:04
future
56:04
of
56:05
all
56:05
this
56:05
information
56:06
is
56:06
not
56:06
text.
56:07
The
56:07
future
56:08
is
56:08
this.
56:13
You
56:13
know,
56:13
tell
56:14
me
56:14
a
56:14
little
56:15
bit
56:15
more
56:15
about
56:15
what
56:15
you
56:15
just
56:16
said.
56:16
Ah,
56:16
okay.
56:17
I'm
56:17
sorry,
56:17
I.
56:17
So
56:18
you're.
56:18
Okay.
56:19
Okay.
56:20
Yes.
56:20
Spoken
56:21
word
56:22
interpretation.
56:22
Let's
56:22
dive
56:22
a
56:23
little
56:23
deeper
56:23
into
56:23
how
56:23
ChatGPT
56:24
can
56:24
specifically
56:25
enhance
56:25
your
56:25
Campground
56:27
One
56:27
marketing
56:28
and
56:28
guest
56:28
outreach.
56:29
ChatGPT
56:30
can
56:30
help.
56:30
Okay,
56:31
well,
56:32
thank
56:32
you.
56:32
Yeah,
56:33
yeah.
56:34
I
56:34
mean,
56:34
we're
56:34
not
56:34
gonna
56:34
listen
56:34
to
56:34
the
56:35
whole
56:35
thing,
56:35
obviously,
56:36
but
56:37
like,
56:37
but,
56:37
but
56:38
that's
56:38
the.
56:38
Like,
56:38
everybody's
56:39
gonna
56:40
discover
56:40
campgrounds
56:41
through
56:41
an
56:42
actual
56:42
thing
56:42
that
56:43
works.
56:43
So
56:44
Siri
56:44
just
56:44
announced
56:45
this
56:45
this
56:45
morning,
56:45
by
56:45
the
56:45
way,
56:46
on
56:46
Apple.
56:47
Well,
56:47
they
56:47
announced
56:48
it
56:48
back
56:48
in
56:48
July,
56:49
I
56:49
think,
56:50
but
56:50
there's
56:50
an
56:51
update
56:51
rolling
56:51
out
56:52
literally
56:52
today
56:53
where
56:54
Siri,
56:54
on
56:54
your
56:54
iPhone,
56:55
you
56:55
can
56:55
type
56:56
to
56:56
it
56:56
now.
56:56
And
56:57
as
56:57
a
56:57
fallback,
56:58
it
56:58
will
56:58
fall
56:58
back
56:58
to
56:59
ChatGPT
56:59
when
56:59
it
56:59
doesn't
57:00
know
57:00
the
57:00
answer
57:00
to
57:00
something.
57:01
And
57:01
eventually
57:02
that
57:02
is
57:02
going
57:02
to
57:02
be
57:02
a
57:02
billion
57:03
people
57:03
that
57:03
never
57:03
search
57:04
on
57:04
Google
57:04
again.
57:05
Right,
57:07
well.
57:07
And
57:07
back
57:08
to
57:08
your
57:08
question,
57:09
Laura,
57:09
is
57:09
what
57:10
do
57:10
we
57:10
do?
57:10
I
57:10
think
57:11
you've
57:11
already
57:12
done
57:12
it.
57:12
You've
57:12
identified
57:13
that
57:14
the
57:14
issue
57:15
of
57:16
how
57:16
Google
57:17
search
57:17
results
57:18
come
57:18
up,
57:19
you've
57:19
identified
57:20
that
57:20
you're
57:20
no
57:20
longer
57:21
at
57:21
the
57:21
top
57:22
of
57:22
that
57:22
search
57:23
result.
57:23
So
57:24
now
57:25
that
57:25
you've
57:25
identified
57:26
it,
57:26
then
57:26
it's
57:27
just
57:27
adapting
57:27
to.
57:28
Okay,
57:28
well,
57:29
how
57:29
are
57:29
search
57:29
engines
57:30
working
57:30
now?
57:30
And
57:31
Brian,
57:31
to
57:32
your
57:32
point,
57:33
if
57:33
Siri
57:33
or
57:34
Google
57:34
Assistant,
57:35
whichever
57:36
program
57:37
is
57:38
changing,
57:39
then
57:39
just
57:40
us
57:40
as
57:40
business
57:40
owners
57:41
are
57:41
adapting
57:41
to
57:42
that.
57:42
We
57:42
identify
57:43
that's
57:43
where
57:43
the
57:43
industry
57:44
or
57:44
the.
57:44
Not
57:45
the
57:45
industry,
57:45
but
57:46
the
57:47
search
57:47
engine
57:48
industry.
57:48
Yeah,
57:48
just
57:49
the
57:49
world
57:49
in
57:49
general
57:50
is
57:51
going.
57:51
Us
57:51
as
57:52
business
57:52
owners
57:52
need
57:53
to
57:53
adapt
57:53
to
57:53
that
57:54
and
57:54
kind
57:54
of
57:55
implement
57:55
those
57:56
industry
57:57
trends.
57:58
I
57:59
mean,
57:59
I
57:59
think
57:59
the
57:59
thing
57:59
that
58:00
concerns
58:00
me
58:00
most
58:01
is
58:01
the
58:01
speed
58:01
at
58:01
which
58:01
this
58:02
is
58:02
moving.
58:02
Right.
58:03
I
58:03
mean,
58:03
it's
58:04
not
58:04
like
58:04
when
58:04
computers
58:05
came
58:05
online.
58:05
It's
58:06
not
58:06
like
58:06
you
58:06
can
58:06
slow
58:07
walk
58:07
in
58:07
and
58:07
take
58:07
10
58:08
years
58:08
to
58:08
do
58:08
online
58:08
reservations.
58:10
This
58:10
is
58:10
a
58:10
thing
58:10
where,
58:11
like
58:11
Laura's
58:12
example
58:12
is
58:12
a
58:12
perfect
58:13
case
58:13
study
58:13
of
58:13
where
58:13
you're
58:14
not
58:14
visible
58:14
right
58:15
now.
58:16
Yeah,
58:17
that's
58:17
a
58:17
big
58:18
issue.
58:18
Especially
58:18
if
58:19
we're
58:19
also
58:19
headed
58:20
into
58:20
a
58:20
down
58:20
economy.
58:22
You
58:22
need
58:22
to
58:22
pay
58:22
attention.
58:23
And
58:23
if
58:23
you
58:23
don't
58:24
have
58:24
the
58:24
time
58:24
to
58:24
do
58:24
this,
58:24
you
58:24
need
58:25
to
58:25
get
58:25
somebody
58:25
who
58:25
does.
58:26
Right.
58:27
The
58:28
gentleman
58:28
who,
58:29
you
58:29
know,
58:29
like,
58:30
in
58:30
the
58:30
winter
58:30
months
58:31
when
58:31
you're
58:31
slow
58:31
reservations
58:32
are
58:32
down,
58:33
you
58:33
know,
58:33
when
58:34
you
58:34
pay
58:34
that
58:34
person
58:36
every
58:37
month,
58:37
you
58:38
know,
58:38
I'm
58:38
like,
58:38
ouch.
58:39
You
58:39
know,
58:40
like.
58:40
But
58:41
his
58:41
role
58:41
is
58:42
so
58:42
important
58:42
and
58:43
it's
58:43
so
58:43
specialized,
58:44
is
58:44
not
58:44
anything
58:45
that
58:45
I
58:45
could
58:46
ever
58:46
do
58:46
well,
58:47
nor
58:47
would
58:47
I
58:48
want
58:48
to
58:48
spend
58:48
the
58:48
time
58:48
to
58:49
learn
58:49
how
58:49
to
58:49
do
58:49
it.
58:49
You
58:49
know,
58:50
it's
58:50
just.
58:51
It's
58:52
so
58:52
important
58:53
that
58:53
we
58:53
maintain.
58:54
He.
58:55
We
58:55
just
58:55
did
58:55
a
58:55
big
58:55
Black
58:56
Friday
58:56
sale.
58:57
You
58:58
know,
58:58
it's.
58:59
It's.
58:59
We
59:00
started
59:00
doing
59:00
it
59:00
last
59:01
year
59:01
because
59:02
post
59:02
Covid
59:03
our
59:03
winter
59:03
reservations
59:04
went
59:04
down.
59:04
We're
59:04
like,
59:05
oh,
59:05
my
59:05
God,
59:05
like,
59:06
we
59:06
got
59:06
to
59:06
get
59:06
back
59:07
there.
59:07
So
59:07
we
59:07
started
59:08
a
59:08
whole
59:08
Black
59:08
Friday
59:09
Cyber
59:09
Monday
59:10
campaign.
59:10
He
59:10
said
59:11
normally
59:11
in
59:12
December.
59:12
You
59:12
know,
59:13
last
59:13
year
59:13
we
59:13
backed
59:13
off
59:14
a
59:14
little
59:14
bit
59:14
on
59:14
our
59:15
SEO
59:15
spends
59:15
and
59:16
things
59:16
like
59:16
that,
59:16
because
59:16
it's
59:17
a
59:17
quiet
59:17
time.
59:17
Anyway,
59:17
he
59:18
goes,
59:18
yeah,
59:18
I'm
59:19
going
59:19
to
59:19
suggest
59:19
we
59:20
not
59:20
do
59:20
that
59:20
this
59:21
year.
59:21
No.
59:22
He's
59:23
like,
59:23
we
59:23
need
59:24
to
59:24
keep
59:24
feeding
59:24
that
59:26
based
59:26
on
59:26
what's
59:27
going
59:27
on
59:28
for
59:28
sure.
59:28
And
59:29
here's
59:29
the
59:29
thing.
59:29
Like,
59:30
there's
59:30
not
59:30
even
59:30
a
59:30
line
59:31
item
59:31
in
59:31
80%
59:31
of
59:31
the
59:31
campgrounds
59:32
budgets
59:32
for
59:32
SEO.
59:33
Yeah.
59:35
Brian,
59:36
do
59:36
you
59:36
think,
59:37
like,
59:37
I
59:37
want
59:38
to,
59:38
like,
59:38
I
59:38
want
59:38
to
59:38
bring
59:39
in
59:39
branding
59:39
in
59:40
the
59:40
conversation
59:41
because.
59:43
And
59:43
by
59:43
the
59:43
way,
59:44
like,
59:44
we're.
59:44
I
59:44
know,
59:44
we're
59:45
like
59:45
an
59:45
hour.
59:46
So
59:46
if
59:46
you
59:46
guys
59:46
want
59:46
to
59:47
drop
59:47
off,
59:47
if
59:48
anybody
59:48
needs
59:48
to
59:48
go,
59:49
go
59:49
ahead.
59:49
Otherwise.
59:50
Yeah.
59:51
Okay.
59:51
I
59:51
just
59:51
want
59:52
to
59:52
touch
59:52
on
59:52
it.
59:53
Yeah.
59:53
Because
59:57
your
59:57
commitment
59:58
to
59:58
branding
59:59
and
59:59
developing
59:59
your
1:00:00
brand
1:00:00
and
1:00:00
things
1:00:00
like
1:00:01
that,
1:00:01
I
1:00:01
feel
1:00:01
like
1:00:01
a
1:00:01
lot
1:00:02
of
1:00:02
things
1:00:02
go
1:00:03
with
1:00:03
that,
1:00:04
with
1:00:05
how
1:00:05
you
1:00:06
spend
1:00:06
your
1:00:06
money,
1:00:07
what
1:00:07
kinds
1:00:07
of
1:00:07
things
1:00:08
you
1:00:08
do.
1:00:08
Like,
1:00:08
we
1:00:08
developed
1:00:09
a
1:00:09
logo
1:00:10
and
1:00:10
spent
1:00:11
time
1:00:11
and
1:00:11
effort
1:00:11
in
1:00:11
that
1:00:12
so
1:00:13
we
1:00:13
could
1:00:13
open
1:00:13
our
1:00:14
store
1:00:15
because
1:00:15
we
1:00:15
wanted
1:00:15
to
1:00:16
develop
1:00:16
a
1:00:16
brand
1:00:18
which
1:00:18
will
1:00:18
in
1:00:19
turn
1:00:19
determine
1:00:19
your
1:00:20
market.
1:00:21
So
1:00:22
as
1:00:22
a
1:00:22
part
1:00:23
of
1:00:23
that,
1:00:23
you
1:00:24
know,
1:00:24
we
1:00:24
could
1:00:24
have
1:00:24
not
1:00:25
done
1:00:25
a
1:00:25
lot
1:00:26
of
1:00:26
those
1:00:26
things
1:00:27
5,
1:00:27
6,
1:00:28
7,
1:00:28
10
1:00:28
years
1:00:28
ago
1:00:29
when
1:00:29
we
1:00:30
started
1:00:30
the
1:00:30
business.
1:00:31
And
1:00:31
we
1:00:31
probably,
1:00:32
you
1:00:32
know,
1:00:33
ultimately,
1:00:34
I
1:00:34
mean,
1:00:34
because
1:00:34
all
1:00:34
those
1:00:34
things
1:00:35
cost
1:00:35
a
1:00:35
lot
1:00:35
of
1:00:36
money.
1:00:36
It,
1:00:36
you
1:00:37
know,
1:00:37
you
1:00:37
get
1:00:38
money,
1:00:38
but
1:00:38
it's
1:00:38
also
1:00:39
costing
1:00:39
you
1:00:40
money.
1:00:41
But
1:00:41
the
1:00:41
ultimate
1:00:42
goal
1:00:42
was
1:00:42
to
1:00:43
have
1:00:43
your
1:00:43
opportunity
1:00:44
for
1:00:44
revenue
1:00:45
growth,
1:00:45
to
1:00:45
keep
1:00:46
getting
1:00:46
bigger
1:00:46
and
1:00:47
bigger.
1:00:47
Maybe
1:00:48
those
1:00:48
new
1:00:49
things
1:00:49
that
1:00:49
you're
1:00:50
bringing
1:00:50
in
1:00:50
as
1:00:50
part
1:00:50
of
1:00:51
who
1:00:51
your
1:00:51
brand
1:00:52
will
1:00:52
be,
1:00:52
what
1:00:52
your
1:00:53
brand
1:00:53
will
1:00:53
be,
1:00:54
you
1:00:54
know,
1:00:54
maybe
1:00:54
the
1:00:55
margins
1:00:55
aren't
1:00:55
as
1:00:55
great
1:00:56
as
1:00:56
a
1:00:56
tree
1:00:56
house,
1:00:57
you
1:00:57
know,
1:00:57
reservation,
1:00:58
but
1:00:59
I
1:01:00
feel
1:01:00
like
1:01:00
your
1:01:01
decision
1:01:01
as
1:01:02
a
1:01:02
business
1:01:02
owner,
1:01:02
as
1:01:03
an
1:01:03
entrepreneur,
1:01:04
if
1:01:04
you
1:01:04
want
1:01:04
to
1:01:05
start
1:01:05
going
1:01:05
down
1:01:06
that
1:01:06
road,
1:01:06
all
1:01:07
of
1:01:07
these
1:01:07
things
1:01:07
come
1:01:08
with
1:01:08
it.
1:01:08
Otherwise,
1:01:09
it's
1:01:09
okay
1:01:10
just
1:01:10
to
1:01:10
stay
1:01:11
in
1:01:11
a
1:01:11
certain
1:01:12
zone,
1:01:12
you
1:01:13
know,
1:01:14
But
1:01:15
I
1:01:15
think
1:01:15
there's
1:01:16
limiters
1:01:16
to
1:01:17
that.
1:01:18
So
1:01:19
I
1:01:19
just
1:01:19
think,
1:01:19
like,
1:01:21
brand
1:01:21
is.
1:01:21
So
1:01:21
is.
1:01:22
Is
1:01:22
number
1:01:22
one,
1:01:23
right?
1:01:23
Yeah,
1:01:23
Everything.
1:01:24
Everything
1:01:24
has
1:01:24
always
1:01:25
been
1:01:25
about
1:01:25
brand,
1:01:26
to
1:01:26
be
1:01:26
clear.
1:01:27
And
1:01:27
it
1:01:27
even
1:01:28
more
1:01:28
so
1:01:28
is
1:01:28
going
1:01:29
to
1:01:29
be
1:01:29
in
1:01:29
the
1:01:29
future.
1:01:30
But
1:01:30
brand
1:01:30
is
1:01:30
not
1:01:30
just
1:01:31
a
1:01:31
logo.
1:01:31
Brand
1:01:32
is
1:01:32
your
1:01:32
tone
1:01:32
of
1:01:32
voice
1:01:32
and
1:01:32
your
1:01:33
font
1:01:33
and
1:01:33
how
1:01:33
you
1:01:33
treat
1:01:33
customers
1:01:34
and
1:01:34
what
1:01:34
the
1:01:34
guest
1:01:34
experience
1:01:35
is
1:01:35
and
1:01:35
what
1:01:35
your
1:01:35
marketing
1:01:36
is
1:01:36
and
1:01:36
what
1:01:37
pictures
1:01:37
you
1:01:37
use
1:01:37
and
1:01:38
everything.
1:01:39
Yeah,
1:01:40
everything
1:01:40
is
1:01:40
brand.
1:01:42
But
1:01:42
if
1:01:42
you
1:01:42
want
1:01:42
to
1:01:42
grow
1:01:43
a
1:01:43
brand
1:01:43
and
1:01:43
develop
1:01:44
a
1:01:44
brand,
1:01:44
I
1:01:45
think
1:01:45
the
1:01:45
types
1:01:45
of
1:01:46
things
1:01:47
that
1:01:47
we're
1:01:47
talking
1:01:47
about,
1:01:48
like
1:01:49
ancillary
1:01:49
revenue
1:01:50
and.
1:01:51
Yeah.
1:01:52
And,
1:01:53
you
1:01:53
know,
1:01:54
market
1:01:54
placement
1:01:55
and,
1:01:57
you
1:01:57
know,
1:01:58
search
1:01:58
optimization,
1:01:59
all
1:01:59
of
1:01:59
those
1:01:59
things.
1:02:00
Like,
1:02:00
I
1:02:01
feel
1:02:01
like
1:02:01
that
1:02:02
is
1:02:02
almost
1:02:02
like
1:02:03
the
1:02:03
catalyst
1:02:03
for
1:02:04
us.
1:02:04
It
1:02:04
was,
1:02:05
do
1:02:05
we
1:02:06
want
1:02:06
to
1:02:06
be
1:02:06
a
1:02:07
visible
1:02:07
brand?
1:02:08
Do
1:02:08
we
1:02:08
want
1:02:08
to
1:02:08
be
1:02:08
viewed
1:02:09
as
1:02:09
this?
1:02:10
What
1:02:11
kinds
1:02:11
of
1:02:11
things
1:02:11
do
1:02:11
we
1:02:11
need
1:02:12
to
1:02:12
do
1:02:12
to
1:02:12
get
1:02:13
there?
1:02:14
But
1:02:15
it.
1:02:16
Right
1:02:16
now,
1:02:16
it
1:02:17
scares
1:02:17
me
1:02:18
because
1:02:18
I
1:02:18
would
1:02:18
never
1:02:19
want
1:02:19
to
1:02:19
be
1:02:19
someone
1:02:19
who
1:02:20
is
1:02:20
trying
1:02:20
to
1:02:20
start
1:02:20
a
1:02:21
new
1:02:21
brand
1:02:21
now,
1:02:23
because
1:02:24
it,
1:02:24
like,
1:02:25
and
1:02:25
I'm
1:02:26
not
1:02:26
saying
1:02:26
that
1:02:26
I'm
1:02:27
right
1:02:27
and
1:02:28
I'm
1:02:28
not
1:02:28
discouraging
1:02:29
anybody
1:02:29
from
1:02:29
starting
1:02:29
a
1:02:30
brand.
1:02:30
To
1:02:30
be
1:02:30
clear,
1:02:30
like,
1:02:30
if
1:02:31
you
1:02:31
haven't
1:02:31
started
1:02:31
one,
1:02:31
start
1:02:32
one
1:02:32
now.
1:02:33
But
1:02:33
we're.
1:02:33
But
1:02:33
starting
1:02:34
today
1:02:34
versus
1:02:35
starting
1:02:35
pre
1:02:36
AI
1:02:37
was
1:02:38
much,
1:02:38
much
1:02:38
easier
1:02:39
because
1:02:39
now
1:02:39
there's
1:02:40
150,000
1:02:41
times
1:02:41
more
1:02:41
noise
1:02:42
out
1:02:42
there.
1:02:43
It's
1:02:43
harder
1:02:43
to
1:02:44
get
1:02:44
visibility.
1:02:44
And
1:02:44
now
1:02:45
you've
1:02:45
got
1:02:45
all
1:02:45
these,
1:02:46
they
1:02:46
call
1:02:46
them
1:02:46
LLMs,
1:02:47
right,
1:02:47
the
1:02:47
AIs
1:02:48
ChatGPT
1:02:49
who
1:02:49
have
1:02:49
been
1:02:49
trained
1:02:49
in
1:02:50
all
1:02:50
this
1:02:50
data
1:02:50
already.
1:02:50
It
1:02:51
already
1:02:51
knows
1:02:51
all
1:02:51
your
1:02:51
competitors
1:02:52
and
1:02:52
all
1:02:52
the
1:02:52
things
1:02:52
in
1:02:52
the
1:02:53
area.
1:02:53
So
1:02:53
how
1:02:53
do
1:02:53
you
1:02:53
get
1:02:54
your
1:02:55
brand
1:02:55
into
1:02:56
a
1:02:56
conversation
1:02:57
in.
1:02:57
Into
1:02:57
a
1:02:57
model
1:02:58
that's
1:02:58
already
1:02:58
been
1:02:58
trained
1:02:59
on
1:02:59
knowing
1:03:00
everything
1:03:00
about
1:03:00
your
1:03:00
competition
1:03:01
when
1:03:01
you
1:03:01
didn't
1:03:01
exist
1:03:01
as
1:03:02
that
1:03:02
brand?
1:03:03
I'm
1:03:03
not
1:03:03
saying
1:03:03
it's
1:03:04
not
1:03:04
possible.
1:03:04
I'm
1:03:04
just
1:03:05
saying
1:03:05
it's
1:03:05
much
1:03:06
harder
1:03:06
today
1:03:06
than
1:03:06
it
1:03:06
is
1:03:07
ever
1:03:07
been.
1:03:08
It
1:03:08
seems
1:03:08
like,
1:03:08
like
1:03:09
muddied,
1:03:09
you
1:03:10
know,
1:03:10
like,
1:03:10
you
1:03:10
don't
1:03:11
exactly
1:03:11
Know,
1:03:11
like,
1:03:12
you
1:03:12
start
1:03:12
a
1:03:12
business,
1:03:13
there's
1:03:13
a
1:03:13
traditional
1:03:14
path
1:03:14
that
1:03:14
everybody
1:03:15
always
1:03:15
anymore.
1:03:17
So.
1:03:17
Yeah,
1:03:18
well,
1:03:19
okay.
1:03:20
Myself
1:03:20
lucky
1:03:20
you
1:03:21
cheated.
1:03:22
Well,
1:03:23
I
1:03:23
kind
1:03:24
of
1:03:24
disagree
1:03:24
with
1:03:24
that,
1:03:25
Brian.
1:03:25
I
1:03:25
think
1:03:25
if
1:03:26
anything,
1:03:27
you
1:03:27
know,
1:03:27
AI
1:03:28
could
1:03:29
potentially
1:03:29
help
1:03:29
with
1:03:30
that.
1:03:30
Oh,
1:03:31
yeah,
1:03:31
to
1:03:31
be
1:03:31
clear.
1:03:32
Yeah,
1:03:32
it's.
1:03:32
I'm
1:03:32
just
1:03:32
saying
1:03:32
it's
1:03:33
harder.
1:03:33
Right?
1:03:33
Like,
1:03:34
I'm
1:03:34
not,
1:03:34
I'm
1:03:34
not
1:03:35
do
1:03:35
it.
1:03:36
Yeah.
1:03:37
I
1:03:37
think
1:03:37
it
1:03:37
goes
1:03:37
back
1:03:38
to
1:03:38
just
1:03:38
utilizing
1:03:39
kind
1:03:39
of
1:03:40
the,
1:03:40
the,
1:03:41
the
1:03:41
technology
1:03:42
and
1:03:42
the
1:03:43
resources
1:03:44
at
1:03:45
hand
1:03:45
for,
1:03:46
for
1:03:46
a
1:03:46
business
1:03:47
owner.
1:03:48
I
1:03:48
mean,
1:03:49
so,
1:03:49
yeah,
1:03:49
I
1:03:50
mentioned
1:03:50
the
1:03:50
Campground
1:03:50
Owners
1:03:51
association
1:03:51
in
1:03:52
Wisconsin,
1:03:52
but
1:03:52
then
1:03:52
the
1:03:53
Chamber
1:03:53
of
1:03:53
Commerce
1:03:54
having
1:03:55
those
1:03:56
types
1:03:56
of
1:03:56
resources
1:03:57
and
1:03:57
even
1:03:57
AI
1:03:58
to
1:03:58
say,
1:03:59
okay,
1:03:59
what
1:03:59
are
1:04:00
my
1:04:01
opportunities?
1:04:02
What
1:04:02
market
1:04:03
am
1:04:03
I
1:04:04
neglecting
1:04:05
or
1:04:05
just
1:04:06
missing
1:04:06
out
1:04:06
on?
1:04:07
You
1:04:07
know,
1:04:08
I
1:04:08
think
1:04:08
that
1:04:08
could
1:04:09
be
1:04:09
really
1:04:09
where,
1:04:10
all
1:04:10
right,
1:04:11
I
1:04:11
have
1:04:11
this
1:04:11
brand
1:04:11
or
1:04:12
I
1:04:12
have
1:04:12
this
1:04:12
idea
1:04:12
for
1:04:13
a
1:04:13
brand
1:04:13
that
1:04:14
where
1:04:15
am
1:04:15
I
1:04:16
going
1:04:16
to
1:04:17
get
1:04:17
the
1:04:18
most
1:04:18
bang
1:04:18
for
1:04:18
my
1:04:19
buck,
1:04:19
you
1:04:20
know,
1:04:20
in
1:04:20
order
1:04:20
to
1:04:22
identify
1:04:23
and
1:04:23
to
1:04:23
target
1:04:24
those
1:04:25
additional,
1:04:26
you
1:04:26
know,
1:04:26
revenue
1:04:27
sources.
1:04:28
But
1:04:29
yeah,
1:04:29
I
1:04:29
mean,
1:04:29
using
1:04:29
that
1:04:30
as
1:04:30
the
1:04:30
answer,
1:04:30
you're
1:04:30
right.
1:04:31
But
1:04:31
most
1:04:31
people,
1:04:32
again,
1:04:32
we're
1:04:32
back
1:04:32
to
1:04:32
the,
1:04:33
like,
1:04:33
most
1:04:33
people
1:04:33
have
1:04:33
never
1:04:33
touched
1:04:34
ChatGPT.
1:04:35
Sure.
1:04:36
Right.
1:04:36
Especially,
1:04:37
I
1:04:37
think
1:04:37
that's
1:04:37
the
1:04:38
conversation
1:04:38
we're
1:04:38
having
1:04:39
is
1:04:39
we're
1:04:40
identifying
1:04:41
that
1:04:41
if
1:04:41
we
1:04:41
want
1:04:42
to
1:04:42
be
1:04:42
successful,
1:04:42
if
1:04:42
we
1:04:43
want
1:04:43
to
1:04:43
create
1:04:45
new
1:04:45
streams
1:04:45
of
1:04:46
revenue,
1:04:47
those
1:04:47
are
1:04:47
the
1:04:47
types
1:04:48
of
1:04:48
resources
1:04:48
we
1:04:49
need
1:04:49
to
1:04:49
be
1:04:49
open
1:04:49
to
1:04:50
and
1:04:50
to
1:04:51
utilize.
1:04:52
For
1:04:52
sure.
1:04:53
Yeah.
1:04:55
But
1:04:55
yeah,
1:04:56
it's
1:04:56
definitely
1:04:56
going
1:04:56
to
1:04:56
be
1:04:57
a
1:04:57
challenge
1:04:57
and
1:04:57
it's
1:04:58
coming
1:04:58
fast.
1:04:59
You
1:04:59
have
1:04:59
to
1:04:59
learn
1:05:00
it.
1:05:02
And
1:05:02
you
1:05:03
need
1:05:03
to
1:05:03
stay
1:05:03
proactive.
1:05:05
Yeah,
1:05:05
but
1:05:06
that's
1:05:06
so
1:05:06
hard.
1:05:06
Right?
1:05:07
It's
1:05:08
hard
1:05:08
for,
1:05:08
I
1:05:08
mean,
1:05:08
it's
1:05:09
hard
1:05:09
for
1:05:09
me
1:05:09
and
1:05:09
I
1:05:09
have
1:05:09
35
1:05:10
people
1:05:10
working
1:05:10
for
1:05:11
me
1:05:12
because
1:05:12
I
1:05:12
don't
1:05:12
have
1:05:12
time.
1:05:13
I
1:05:13
had
1:05:13
a
1:05:13
huge
1:05:14
conversation
1:05:14
with
1:05:14
my
1:05:14
team
1:05:15
yesterday
1:05:15
about
1:05:15
ops.
1:05:15
I'm
1:05:15
like,
1:05:16
I
1:05:16
can't
1:05:16
do
1:05:16
day
1:05:16
to
1:05:16
day
1:05:17
ops
1:05:17
anymore.
1:05:18
Right.
1:05:18
Because
1:05:18
if
1:05:18
I
1:05:18
do
1:05:19
day
1:05:19
to
1:05:19
day
1:05:19
ops,
1:05:19
what,
1:05:20
like
1:05:20
the
1:05:20
people
1:05:21
who
1:05:21
want
1:05:21
to
1:05:22
talk
1:05:22
to
1:05:22
me,
1:05:22
like,
1:05:23
they
1:05:23
don't
1:05:23
have
1:05:23
time
1:05:23
to
1:05:24
talk
1:05:24
to
1:05:24
me.
1:05:24
I'm
1:05:25
the
1:05:25
strategy
1:05:25
guy.
1:05:26
Yeah,
1:05:27
right.
1:05:28
We're
1:05:28
all
1:05:28
making
1:05:28
decisions
1:05:29
every
1:05:29
day
1:05:30
on
1:05:30
where
1:05:30
we
1:05:30
spend
1:05:30
our
1:05:31
time,
1:05:31
you
1:05:31
know,
1:05:32
and
1:05:33
again,
1:05:33
if
1:05:34
you,
1:05:34
depending
1:05:34
on
1:05:35
how
1:05:35
much,
1:05:36
you
1:05:36
know,
1:05:36
what
1:05:36
your
1:05:37
budget
1:05:37
is,
1:05:38
how
1:05:38
much
1:05:38
you
1:05:38
can
1:05:38
afford
1:05:39
to
1:05:39
bring
1:05:40
in
1:05:40
other
1:05:40
people,
1:05:41
I
1:05:41
mean,
1:05:42
most
1:05:42
of
1:05:42
it
1:05:42
falls
1:05:43
on
1:05:43
our
1:05:43
shoulders
1:05:43
as
1:05:44
business
1:05:44
owners,
1:05:44
you
1:05:44
know,
1:05:45
like,
1:05:45
we
1:05:45
are,
1:05:46
we
1:05:47
are,
1:05:47
we
1:05:47
need
1:05:47
to
1:05:48
be
1:05:48
everything
1:05:48
to
1:05:49
everybody.
1:05:49
But
1:05:50
after
1:05:50
a
1:05:50
certain
1:05:51
point,
1:05:51
it
1:05:51
doesn't
1:05:52
make
1:05:52
sense
1:05:52
because
1:05:53
our
1:05:53
value
1:05:54
added
1:05:54
in
1:05:55
other
1:05:55
ways
1:05:56
is
1:05:56
much
1:05:56
more,
1:05:57
you
1:05:57
know,
1:05:57
there's
1:05:58
a
1:05:58
lot
1:05:58
more
1:05:58
potential
1:05:58
there.
1:05:59
So
1:05:59
I
1:05:59
get
1:06:00
again,
1:06:00
those
1:06:00
Are
1:06:00
like
1:06:01
some
1:06:01
of
1:06:01
the
1:06:01
struggles,
1:06:01
I
1:06:02
think
1:06:02
that
1:06:02
we
1:06:03
all
1:06:03
go
1:06:03
to.
1:06:03
We
1:06:04
all
1:06:04
know
1:06:04
that
1:06:04
we're
1:06:05
supposed
1:06:05
to
1:06:05
be
1:06:05
doing
1:06:05
these
1:06:05
other
1:06:06
things,
1:06:06
but
1:06:07
weeks
1:06:07
go
1:06:07
by
1:06:08
and
1:06:08
months
1:06:08
go
1:06:08
by
1:06:09
and
1:06:09
like,
1:06:09
you
1:06:09
never
1:06:10
quite
1:06:10
get
1:06:10
there.
1:06:11
For
1:06:11
sure.
1:06:12
That
1:06:12
happens
1:06:12
to
1:06:12
everybody.
1:06:13
Right.
1:06:13
It's
1:06:13
human
1:06:13
nature.
1:06:14
Yeah,
1:06:15
it
1:06:15
is,
1:06:15
it
1:06:15
is.
1:06:16
I
1:06:16
mean,
1:06:16
I
1:06:16
think
1:06:16
you're
1:06:17
like,
1:06:17
honestly,
1:06:17
and
1:06:17
I
1:06:18
would
1:06:18
never
1:06:18
say
1:06:18
this
1:06:18
because
1:06:18
I'm
1:06:19
not
1:06:19
a
1:06:19
big
1:06:19
proponent
1:06:19
of
1:06:19
debt,
1:06:20
but
1:06:20
I
1:06:20
think
1:06:20
you're
1:06:20
at
1:06:20
the
1:06:20
point
1:06:20
where,
1:06:21
like,
1:06:21
this
1:06:21
is
1:06:22
something
1:06:22
to
1:06:22
go
1:06:22
into
1:06:22
debt
1:06:22
for.
1:06:23
Yeah,
1:06:23
right
1:06:24
now
1:06:25
to
1:06:25
get
1:06:25
somebody
1:06:25
working
1:06:26
on
1:06:26
SEO.
1:06:27
No,
1:06:27
I
1:06:27
agree
1:06:28
with
1:06:28
you.
1:06:29
We've
1:06:29
already
1:06:29
had
1:06:29
that
1:06:30
discussion.
1:06:31
It's
1:06:32
an
1:06:32
investment
1:06:32
in
1:06:33
the
1:06:33
future.
1:06:33
It
1:06:33
will
1:06:33
pay
1:06:34
for
1:06:34
itself
1:06:34
over
1:06:35
the
1:06:35
long
1:06:35
haul.
1:06:35
Stretch
1:06:36
that
1:06:36
debt
1:06:36
out
1:06:36
for,
1:06:37
you
1:06:37
know,
1:06:37
10
1:06:38
years
1:06:38
or
1:06:38
whatever,
1:06:39
you
1:06:39
know,
1:06:39
15
1:06:40
years,
1:06:40
and
1:06:40
just,
1:06:40
you
1:06:40
know,
1:06:41
do
1:06:41
it
1:06:41
now
1:06:42
so
1:06:42
that
1:06:43
you,
1:06:44
you
1:06:44
don't
1:06:44
fall
1:06:45
behind.
1:06:45
Well,
1:06:46
and
1:06:46
I'll
1:06:46
go
1:06:46
back
1:06:47
to
1:06:47
creating
1:06:47
a
1:06:48
brand.
1:06:48
Laura,
1:06:48
you
1:06:48
were
1:06:49
talking
1:06:49
about,
1:06:49
how
1:06:49
do
1:06:49
you,
1:06:50
you
1:06:50
know,
1:06:50
justify
1:06:51
that
1:06:51
or,
1:06:52
you
1:06:52
know,
1:06:52
spending
1:06:53
the
1:06:53
money
1:06:53
there?
1:06:54
I
1:06:54
look
1:06:54
at
1:06:55
specifically
1:06:56
for
1:06:56
creating
1:06:57
a
1:06:57
brand.
1:06:57
Yes,
1:06:58
it's
1:06:58
going
1:06:58
to
1:06:58
be
1:06:58
a
1:06:58
lot
1:06:58
of
1:06:58
upfront
1:06:59
crop
1:07:00
cost,
1:07:00
but
1:07:01
once
1:07:02
it
1:07:02
is
1:07:02
established
1:07:03
and
1:07:03
once
1:07:03
you
1:07:03
kind
1:07:03
of
1:07:04
have
1:07:04
a
1:07:04
good
1:07:04
hold
1:07:05
on
1:07:05
what
1:07:05
your
1:07:05
brand
1:07:06
is,
1:07:06
you
1:07:06
can
1:07:07
carry
1:07:07
that
1:07:07
through
1:07:08
on
1:07:08
all
1:07:08
of
1:07:08
your
1:07:09
future
1:07:09
advertising.
1:07:10
And
1:07:10
it's
1:07:10
going
1:07:10
to
1:07:11
be
1:07:11
worthwhile
1:07:12
because
1:07:12
then
1:07:13
five,
1:07:13
ten
1:07:14
years
1:07:14
down
1:07:14
the
1:07:14
line,
1:07:15
you
1:07:16
can
1:07:16
really
1:07:17
use
1:07:17
that.
1:07:18
And
1:07:19
it's
1:07:19
sort
1:07:19
of
1:07:20
just
1:07:20
a
1:07:20
plug
1:07:20
and
1:07:21
play
1:07:21
type
1:07:21
of
1:07:21
advertising
1:07:22
and
1:07:23
way
1:07:24
to
1:07:26
sell,
1:07:27
you
1:07:28
know,
1:07:28
new
1:07:28
customers,
1:07:29
new
1:07:29
guests
1:07:30
on
1:07:31
what
1:07:31
you're
1:07:32
trying
1:07:32
to
1:07:33
create.
1:07:34
Yeah,
1:07:35
I
1:07:35
agree
1:07:35
with
1:07:35
you.
1:07:36
You
1:07:36
know,
1:07:36
once
1:07:36
it's
1:07:36
in
1:07:36
place,
1:07:37
it's
1:07:37
in
1:07:37
place
1:07:37
like,
1:07:38
you
1:07:38
know,
1:07:38
and
1:07:38
then
1:07:39
like,
1:07:39
if
1:07:39
you're
1:07:39
going
1:07:39
to
1:07:39
advertise
1:07:40
in
1:07:40
a
1:07:40
magazine,
1:07:40
you
1:07:41
just
1:07:41
send
1:07:41
them
1:07:41
your
1:07:41
pack.
1:07:42
Like,
1:07:42
here's
1:07:42
my
1:07:43
logos,
1:07:43
here's
1:07:44
my
1:07:44
branding
1:07:45
pictures,
1:07:46
here's
1:07:47
my,
1:07:48
my
1:07:48
text
1:07:49
or
1:07:49
my,
1:07:50
I
1:07:51
forget
1:07:51
which,
1:07:51
I'm
1:07:51
loose,
1:07:52
lose
1:07:52
my
1:07:52
word.
1:07:52
But,
1:07:53
you
1:07:53
know,
1:07:53
here's
1:07:53
the
1:07:54
wording
1:07:54
that
1:07:54
I
1:07:54
want
1:07:54
you
1:07:54
to
1:07:54
use.
1:07:55
Yes.
1:07:56
Yeah,
1:07:56
you're
1:07:56
right.
1:07:57
It
1:07:57
does
1:07:58
that.
1:07:58
It
1:07:58
is,
1:07:59
it's
1:07:59
like
1:07:59
an
1:07:59
investment
1:07:59
in
1:08:00
the
1:08:00
future
1:08:00
again.
1:08:00
It's
1:08:00
like
1:08:00
a
1:08:01
capital
1:08:01
improvement,
1:08:02
you
1:08:02
know.
1:08:03
Well,
1:08:03
right.
1:08:03
And
1:08:03
you
1:08:03
know,
1:08:04
Brian,
1:08:04
you
1:08:04
talk
1:08:04
about
1:08:05
how
1:08:05
it's
1:08:05
worth
1:08:05
it
1:08:06
to,
1:08:06
to
1:08:07
go
1:08:07
into
1:08:07
debt,
1:08:08
you
1:08:08
know,
1:08:09
but
1:08:09
as
1:08:09
a
1:08:10
business
1:08:10
owner,
1:08:10
you
1:08:11
understand
1:08:11
that's
1:08:12
only
1:08:12
temporary.
1:08:13
You
1:08:13
know,
1:08:13
you're
1:08:13
look,
1:08:14
you're
1:08:14
always
1:08:14
looking
1:08:14
at
1:08:15
the
1:08:15
roi.
1:08:15
You're
1:08:16
gonna
1:08:16
get
1:08:16
it
1:08:16
back
1:08:16
eventually,
1:08:18
as
1:08:19
far
1:08:19
as
1:08:20
it
1:08:21
just
1:08:21
paying
1:08:21
off.
1:08:22
Yeah,
1:08:23
yeah.
1:08:24
I
1:08:24
mean,
1:08:25
yeah.
1:08:25
I
1:08:25
mean,
1:08:25
and
1:08:26
again,
1:08:26
with
1:08:26
ChatGPT,
1:08:27
like,
1:08:27
you
1:08:27
can
1:08:27
build,
1:08:27
I
1:08:28
think
1:08:28
you
1:08:28
can
1:08:28
build
1:08:29
Most
1:08:29
of
1:08:29
a
1:08:29
brand
1:08:30
with
1:08:30
chatgpt
1:08:32
like
1:08:33
questions,
1:08:33
I
1:08:34
think
1:08:34
you
1:08:34
can
1:08:34
if
1:08:34
you
1:08:34
ask
1:08:35
the
1:08:35
right
1:08:35
questions
1:08:35
again
1:08:36
and
1:08:36
again.
1:08:36
I
1:08:36
think
1:08:36
maybe
1:08:37
depending
1:08:37
on
1:08:38
your
1:08:38
skill
1:08:38
with
1:08:38
AI
1:08:39
art
1:08:39
generation,
1:08:40
you
1:08:40
may
1:08:40
not
1:08:40
be
1:08:41
able
1:08:41
to
1:08:41
have
1:08:41
that
1:08:41
finalized
1:08:42
logo.
1:08:43
But
1:08:43
that's
1:08:44
a
1:08:45
somebody
1:08:45
100
1:08:46
bucks
1:08:46
on
1:08:46
fiverr
1:08:46
or
1:08:47
whatever,
1:08:47
right?
1:08:48
Yeah.
1:08:48
Generate
1:08:48
some
1:08:49
ideas.
1:08:49
Yeah,
1:08:50
generate
1:08:50
some
1:08:50
ideas
1:08:51
and
1:08:51
then
1:08:51
go
1:08:51
to
1:08:51
that
1:08:51
person
1:08:52
and
1:08:52
say,
1:08:52
because
1:08:53
now
1:08:53
instead
1:08:53
of
1:08:53
paying
1:08:54
somebody
1:08:54
$5,000
1:08:54
to
1:08:55
develop
1:08:55
a
1:08:55
brand,
1:08:56
now
1:08:56
you're
1:08:57
paying
1:08:57
somebody
1:08:57
200
1:08:58
bucks
1:08:58
and
1:08:58
giving
1:08:59
them
1:08:59
mockups
1:08:59
and
1:08:59
sketches
1:09:00
already
1:09:00
of
1:09:00
this
1:09:00
is
1:09:01
almost
1:09:01
exactly
1:09:01
what
1:09:01
I
1:09:02
want.
1:09:02
Or
1:09:03
the
1:09:03
AI
1:09:03
can't
1:09:04
spell
1:09:04
the
1:09:04
word,
1:09:04
so
1:09:04
just
1:09:05
change
1:09:05
this
1:09:05
letter
1:09:05
or
1:09:06
whatever.
1:09:06
Right?
1:09:07
Yes.
1:09:08
So
1:09:08
you
1:09:08
can
1:09:09
get
1:09:09
there.
1:09:11
I
1:09:11
think
1:09:11
the
1:09:11
biggest
1:09:11
challenge
1:09:12
is
1:09:12
distributing
1:09:12
the
1:09:13
brand.
1:09:13
That's
1:09:13
what
1:09:13
I
1:09:14
think.
1:09:14
I
1:09:14
perhaps
1:09:15
should
1:09:15
have
1:09:15
clarified
1:09:15
better
1:09:16
when
1:09:16
I
1:09:16
was
1:09:16
having
1:09:16
the
1:09:16
conversation
1:09:17
of
1:09:17
today.
1:09:18
It's
1:09:18
muddy,
1:09:18
right?
1:09:19
It's.
1:09:19
It's
1:09:19
still.
1:09:19
It's
1:09:20
easier
1:09:20
than
1:09:20
ever
1:09:20
to
1:09:21
create
1:09:21
a
1:09:21
brand.
1:09:21
It's
1:09:22
harder
1:09:22
than
1:09:22
ever
1:09:22
to
1:09:22
get
1:09:22
a
1:09:22
brand
1:09:23
discovered.
1:09:24
Yes.
1:09:25
Yes.
1:09:26
Well,
1:09:26
that's
1:09:26
kind
1:09:26
of
1:09:27
where
1:09:27
I
1:09:27
was
1:09:27
coming
1:09:28
from
1:09:28
with
1:09:28
using
1:09:29
the
1:09:29
chamber
1:09:29
of
1:09:29
commerce.
1:09:30
Who
1:09:30
has
1:09:30
all
1:09:30
of
1:09:31
these
1:09:31
statistics.
1:09:32
They
1:09:32
have
1:09:32
access.
1:09:33
I'll
1:09:33
speak
1:09:34
specifically
1:09:34
for
1:09:34
Chippewa
1:09:35
Falls.
1:09:36
The
1:09:37
chamber
1:09:37
of
1:09:37
commerce
1:09:38
has
1:09:38
access
1:09:38
to
1:09:39
all
1:09:39
of
1:09:39
the,
1:09:40
you
1:09:41
know,
1:09:41
the
1:09:41
Google
1:09:42
tracking
1:09:43
and
1:09:43
you
1:09:43
know,
1:09:43
how
1:09:44
the
1:09:44
tourism
1:09:46
or
1:09:46
while
1:09:46
the
1:09:47
tourist
1:09:48
guests,
1:09:49
I
1:09:49
suppose
1:09:50
tourists,
1:09:51
where
1:09:51
they're
1:09:52
going
1:09:52
where,
1:09:52
where
1:09:53
they're
1:09:53
coming
1:09:53
from,
1:09:54
where
1:09:54
they're
1:09:54
going
1:09:54
after
1:09:55
they
1:09:55
leave
1:09:55
all
1:09:56
of
1:09:56
these
1:09:56
sort
1:09:56
of
1:09:57
statistics
1:09:57
and
1:09:57
information
1:09:58
that,
1:09:59
you
1:09:59
know,
1:10:00
other
1:10:01
organizations
1:10:02
have
1:10:02
access
1:10:02
to.
1:10:03
So
1:10:03
finding
1:10:04
those
1:10:04
partnerships
1:10:05
and
1:10:05
finding
1:10:05
out
1:10:06
who
1:10:06
has
1:10:07
access
1:10:07
to
1:10:07
that
1:10:07
sort
1:10:07
of
1:10:08
information
1:10:08
will
1:10:08
help.
1:10:09
I'm
1:10:09
not
1:10:09
saying
1:10:10
it's
1:10:10
not
1:10:10
difficult,
1:10:10
Brian,
1:10:11
to
1:10:11
your
1:10:11
point,
1:10:12
but
1:10:12
at
1:10:13
least
1:10:13
trying
1:10:14
to
1:10:14
find
1:10:15
those
1:10:16
resources
1:10:17
is
1:10:18
where
1:10:18
going
1:10:19
back
1:10:19
to.
1:10:19
I
1:10:20
said
1:10:20
proactive.
1:10:21
That's
1:10:22
the
1:10:22
business
1:10:23
owner's
1:10:23
job
1:10:23
to
1:10:24
be
1:10:24
proactive
1:10:24
and
1:10:25
find
1:10:25
those
1:10:25
resources.
1:10:26
For
1:10:27
sure.
1:10:27
All
1:10:27
right.
1:10:27
I
1:10:27
did
1:10:27
say
1:10:28
we
1:10:28
were
1:10:28
going
1:10:28
to
1:10:28
go
1:10:28
forever,
1:10:28
but
1:10:29
I
1:10:29
just
1:10:29
realized
1:10:29
I
1:10:29
have
1:10:29
a
1:10:30
calendar
1:10:30
meeting
1:10:31
in
1:10:31
four
1:10:31
and
1:10:31
a
1:10:31
half
1:10:31
minutes,
1:10:32
so
1:10:32
I
1:10:32
guess
1:10:32
I
1:10:32
have
1:10:32
to
1:10:32
go.
1:10:34
But
1:10:34
tell
1:10:35
us
1:10:35
where
1:10:35
they
1:10:35
can
1:10:35
find
1:10:35
out
1:10:35
more
1:10:35
about
1:10:36
your
1:10:36
property,
1:10:36
Laura.
1:10:38
Www.themohicans.net
1:10:41
is
1:10:41
our
1:10:41
website.
1:10:43
That's
1:10:43
the
1:10:43
best
1:10:44
way.
1:10:44
Google
1:10:44
Treehouses
1:10:45
Ohio
1:10:45
will
1:10:46
also
1:10:46
maybe
1:10:47
come
1:10:47
right
1:10:47
up
1:10:47
at
1:10:48
the
1:10:48
top.
1:10:49
Maybe.
1:10:49
Possibly
1:10:50
it
1:10:50
will
1:10:51
next
1:10:51
week
1:10:51
after
1:10:51
you
1:10:51
talk
1:10:51
to
1:10:52
your
1:10:52
guy.
1:10:52
Thank
1:10:52
you.
1:10:53
I'm
1:10:53
going
1:10:53
to
1:10:53
talk
1:10:53
to
1:10:53
my
1:10:53
guy.
1:10:54
Brett,
1:10:54
where
1:10:54
can
1:10:54
they
1:10:54
find
1:10:54
out
1:10:55
more
1:10:55
about
1:10:55
Pine
1:10:55
Harbor?
1:10:56
Yep.
1:10:56
So
1:10:56
it's
1:10:57
pineharborcampground.com
1:10:59
youm
1:11:00
can
1:11:00
do.
1:11:00
You
1:11:01
can
1:11:01
make
1:11:01
all
1:11:01
your
1:11:01
reservations
1:11:02
there.
1:11:02
Find
1:11:02
out
1:11:03
more
1:11:03
information.
1:11:05
Yeah,
1:11:05
we,
1:11:05
we
1:11:05
do
1:11:06
have
1:11:06
cabins
1:11:06
I
1:11:06
neglected
1:11:07
to
1:11:07
mention
1:11:07
that.
1:11:08
So
1:11:09
four
1:11:09
cabins
1:11:09
and
1:11:10
a
1:11:10
park
1:11:10
model
1:11:12
and.
1:11:12
Yeah.
1:11:13
Pineharbourcampground.com
1:11:15
awesome.
1:11:15
Well,
1:11:15
thank
1:11:15
you,
1:11:15
guys.
1:11:16
I
1:11:16
appreciate
1:11:16
you
1:11:16
being
1:11:16
here
1:11:16
for
1:11:16
another
1:11:17
episode
1:11:17
of
1:11:17
Weird
1:11:18
Disjointed
1:11:19
Whatever
1:11:19
we
1:11:19
did
1:11:19
without
1:11:19
any
1:11:20
of
1:11:20
our
1:11:20
recurring
1:11:20
guests
1:11:20
that
1:11:20
didn't
1:11:21
show
1:11:21
up.
1:11:21
So,
1:11:22
all
1:11:22
right.
1:11:23
Being
1:11:23
here
1:11:23
and
1:11:23
hopefully
1:11:24
everybody
1:11:24
has
1:11:24
a
1:11:24
wonderful
1:11:25
Christmas,
1:11:25
Happy
1:11:25
New
1:11:26
Year,
1:11:26
all
1:11:26
that
1:11:26
kind
1:11:26
of
1:11:26
jazz.
1:11:27
And
1:11:27
we're
1:11:27
just
1:11:27
gonna
1:11:28
cross
1:11:28
our
1:11:28
fingers
1:11:28
and
1:11:29
say
1:11:29
everybody
1:11:29
who's
1:11:29
gonna
1:11:29
build
1:11:29
a
1:11:30
brand
1:11:30
new
1:11:30
chat
1:11:30
GPT
1:11:31
is
1:11:31
going
1:11:31
to
1:11:31
be
1:11:31
just
1:11:32
fine
1:11:32
in
1:11:32
2025.
1:11:33
Yeah,
1:11:33
I
1:11:34
don't
1:11:34
know
1:11:34
that
1:11:34
I
1:11:34
believe
1:11:34
that
1:11:35
100,
1:11:35
but
1:11:35
I
1:11:36
believe
1:11:36
that
1:11:36
you're
1:11:36
not
1:11:37
going
1:11:37
to
1:11:37
if
1:11:37
you
1:11:37
don't.
1:11:38
Okay.
1:11:39
So
1:11:39
we'll
1:11:39
give
1:11:39
you
1:11:40
that.
1:11:40
Let's
1:11:40
go.
1:11:41
All
1:11:41
right,
1:11:41
See
1:11:41
you
1:11:41
guys
1:11:41
later.
1:11:41
Have
1:11:41
a
1:11:41
good
1:11:42
day.
1:11:42
Thank
1:11:43
you.
1:11:43
Thanks
1:11:44
for
1:11:44
joining
1:11:44
us
1:11:45
for
1:11:45
this
1:11:45
episode
1:11:45
of
1:11:46
MC
1:11:46
Fireside
1:11:47
Chats
1:11:48
with
1:11:48
your
1:11:48
host,
1:11:48
Brian
1:11:49
Searle.
1:11:49
Have
1:11:50
a
1:11:50
suggestion
1:11:50
for
1:11:51
a
1:11:51
show
1:11:51
idea?
1:11:52
Want
1:11:52
your
1:11:52
campground
1:11:52
or
1:11:53
company
1:11:53
in
1:11:53
a
1:11:53
future
1:11:54
episode?
1:11:54
Email
1:11:55
us
1:11:55
at
1:11:55
hello
1:11:55
below@moderncampground.com
1:11:56
get
1:11:58
your
1:11:58
daily
1:11:58
dose
1:11:58
of
1:11:59
news
1:11:59
from
1:11:59
moderncampground.com
1:12:01
and
1:12:01
be
1:12:01
sure
1:12:01
to
1:12:01
join
1:12:02
us
1:12:02
next
1:12:02
week
1:12:02
for
1:12:03
more
1:12:03
insights
1:12:03
into
1:12:04
the
1:12:04
fascinating
1:12:04
world
1:12:05
of
1:12:05
outdoor
1:12:05
hospitality.