Latest / Revenue Architects: The GTM.AI Podcast
#4: Why your best investment isn't more AI (and what to do instead)
Most teams are still wondering which AI tool they should buy next. But when 50 senior GTM leaders were given a blank cheque and asked what they’d build in their data stack, the answer wasn’t more agents, better prompts, or a flashier model. It was the foundation underneath.
In this episode of The Context Layer Tapes, Florin Tatulea and John Lloyd dig into why 62% of senior GTM leaders said their next investment would be a unified data layer connecting all of their GTM tools. Continuous enrichment, intent feeds, and real-time signal engines followed close behind, while AI agents plugged in via…
The skinny
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