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311 - How to Stand Out From Your Competition: Stop Hiding What Makes Your Business Different
Have you accidentally hidden the very thing that makes customers choose your business? Learning how to stand out from your competition doesn't always mean creating something new. Your biggest competitive advantage may already exist, but your customers can't see it.
A family trip to a famous amusement park sparks an unexpected marketing lesson every entrepreneur needs to hear. Monica shares how discovering an award-winning roller coaster that was barely highlighted on a company's website led her to examine a common business mistake: burying the feature that makes a brand truly stand out…
The skinny
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