Latest / The SmartMAI Consulting Edge Podcast
Build to Work, Not to Scale: Fixing Revenue Operations Before Adding AI | Brett Hovanec
On this episode of The SmartMAI Consulting Edge Podcast, I sit down with Brett Hovanec, Founder of On The Fly Ops, a fractional Revenue Operations consultancy for B2B SaaS companies.Growing companies often respond to revenue problems by adding more software, more dashboards, and more automation, but when sales, marketing, and customer success run on different processes and conflicting data, more technology just makes the system harder to manage.Brett explains why Revenue Operations connects the entire customer journey, why smaller companies should stop copying enterprise best practices built…
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