Clever is the New Creative with Erin Richmond
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Erin Richmond highlights how dealerships can leverage their unique strengths to stand out in a crowded market.
Erin, the Chief Revenue Officer of sMedia, blends of industry insights and digital marketing prowess, rooted in a childhood surrounded by the hum of a dealership's body shop and a career path that wound its way through Enterprise Rent-A-Car and AutoTrader. She paints a vivid picture of her journey, from experiencing the seismic shift from print to digital advertising, to her strategic moves within the automotive marketing space. Erin's passion for integrating…
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