597: John Gordon: Developing Institutional Wisdom, Efficiencies, and True Expertise in Coffee

Keys To The Shop : Equipping Coffee Shop Leaders · Apr 7, 2026 · 57m

Knowledge about coffee is one thing, but wisdom and true expertise? Well, that is quite another. While knowledge is widely and cheaply available and true wisdom and expertise that makes a business effective is only attained after living and experiencing the realities of the coffee industry over time.

The difference is important because it means the difference between effective operations and solutions and just guessing. Coffee and coffee people deserve better.

Today we are talking with a man who has lived enough coffee experiences for a few lifetimes and applies his hard earned insights to…