Latest / Founder Unfiltered - What Founders Think But Never Say
From $5K to $413K Clients: Capture The Value You Provide with Ann Carden
In this episode, we dive deep into the strategies fractional executives need to break through revenue plateaus and build truly scalable businesses. Ann Carden shares her framework for creating a "million-dollar offer" by getting laser-focused on what you do best and who you serve.
I explore with Ann why so many fractionals undervalue and undersell themselves, often losing money even on six-figure engagements. She breaks down how to price based on the actual value you create—whether that's helping clients generate an extra million in revenue or significantly cutting costs. The key insight?…
The skinny
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