How to Prioritise ROI in B2B Marketing, with Duarte Garrido, VP of Growth Marketing at Volt

B2B Marketing: The Provocative Truth · Nov 1, 2023 · 24m

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Duarte Garrido about the importance of attribution in proving ROI.

There’s no denying that the topic of attribution has been simmering at the top B2B marketers’ minds. There are conflicting views among marketers about what attribution should look like, but with the current state of B2B, it seems like the push to prove ROI is becoming increasingly important. So what kind of attribution model is going to work best for the business’s needs? And how does marketing need to align with other departments to effectively tie…