GTM News Desk: The Onboarding Framework That Still Works in the Age of AI with Ramli John
As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens.
GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day.
In this episode, Ramli John, founder of DelightPath and author of Eureka, pushes back on the ship-it-and-see mindset sweeping through B2B. He explains why reducing time-to-value too aggressively can wreck week-one retention, how friction…
The skinny
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