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AI’s Hidden Hand in Political Ads | Auckland News
New Zealand political ads on Facebook and Instagram reveal a startling trend: National’s campaign heavily favored male viewers, with millions of impressions and big spending, while barely touching women—claiming they didn’t even place a single ad for them. Other parties followed suit too, with Act skewing male and the Greens targeting female audiences. But this isn’t intentional—it’s AI-driven. Meta’s algorithm, designed to maximize engagement, often funnels ads to specific demographics without party input, sometimes excluding key groups or inflating costs. Researchers have warned about this…
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