Latest / VREF | The Truth About the Aviation Market
The Ladder Is Gone: Why New Aircraft No Longer Make Sense the Way They Used To | EPISODE 19
Podcast: The Truth About the Market Host: Jason Zilberbrand, President of VREF
Episode Overview
In this episode, Jason breaks down a shift many people in aviation feel but haven’t fully named yet: the traditional progression from one aircraft to the next is gone.
For decades, aviation ownership followed a ladder. You started somewhere reasonable, stretched your mission, and moved up as experience, income, and need grew. That ladder quietly disappeared — not because of failure, but because OEMs intentionally redesigned the market around fewer buyers, higher margins, and emotionally driven…
The skinny
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