Latest / R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness
The Myth of Motivation: Why Most People Don’t Care About Big Change
After years in academia, I’ve realized something few people admit: most people don’t actually want to change the world. They just want to live their lives, stay comfortable, and avoid risk. Innovation, entrepreneurship, and research only attract a rare few who are willing to keep going despite rejection and ambiguity.
The skinny
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