Latest / Omni Talk Retail / FSMA & The Future Of Food Safety Explained With Angela Fernandez Of GS1 US | Spotlight Series

Transcript

FSMA & The Future Of Food Safety Explained With Angela Fernandez Of GS1 US | Spotlight Series · Omni Talk Retail

• 0:00
  Foreign.
• 0:05
  Welcome
• 0:06
  to
• 0:06
  the
• 0:06
  latest
• 0:06
  edition
• 0:07
  of
• 0:07
  the
• 0:07
  omnitalk
• 0:08
  Spotlight
• 0:08
  series,
• 0:09
  the
• 0:09
  series
• 0:09
  that
• 0:10
  highlights
• 0:10
  the
• 0:10
  people,
• 0:10
  the
• 0:11
  companies
• 0:11
  and
• 0:11
  the
• 0:11
  technologies
• 0:12
  that
• 0:12
  are
• 0:13
  shaping
• 0:13
  the
• 0:13
  future
• 0:13
  of
• 0:14
  retail.
• 0:14
  I'm
• 0:14
  one
• 0:14
  of
• 0:15
  your
• 0:15
  co
• 0:15
  hosts
• 0:15
  for
• 0:15
  today's
• 0:16
  interview,
• 0:16
  Chris
• 0:17
  Walton.
• 0:17
  And
• 0:18
  I'm
• 0:18
  Anne
• 0:18
  Mazinga.
• 0:19
  And
• 0:19
  today
• 0:20
  we
• 0:20
  are
• 0:20
  turning
• 0:20
  our
• 0:20
  attention
• 0:21
  to
• 0:21
  a
• 0:21
  topic
• 0:22
  that
• 0:22
  seems
• 0:22
  to
• 0:22
  be
• 0:23
  more
• 0:23
  and
• 0:23
  more
• 0:23
  in
• 0:24
  the
• 0:24
  news
• 0:24
  every
• 0:25
  single
• 0:25
  week.
• 0:26
  And
• 0:26
  that
• 0:26
  topic
• 0:26
  is
• 0:27
  food
• 0:28
  safety.
• 0:29
  From
• 0:29
  listeria
• 0:30
  outbreaks
• 0:30
  to
• 0:31
  HuffPost
• 0:31
  reports
• 0:32
  on
• 0:32
  the
• 0:32
  five
• 0:32
  foods
• 0:32
  we
• 0:33
  should
• 0:33
  avoid
• 0:33
  at
• 0:33
  airports,
• 0:34
  there
• 0:34
  is
• 0:35
  just
• 0:35
  no
• 0:35
  avoiding
• 0:36
  this
• 0:36
  topic.
• 0:37
  So
• 0:37
  to
• 0:37
  help
• 0:37
  us
• 0:37
  better
• 0:38
  understand
• 0:38
  the
• 0:39
  developing
• 0:39
  regulatory
• 0:40
  landscape
• 0:40
  around
• 0:41
  food
• 0:41
  safety
• 0:41
  and
• 0:42
  specifically
• 0:43
  the
• 0:43
  Food
• 0:43
  Safety
• 0:44
  Modernization
• 0:45
  Act,
• 0:45
  AKA
• 0:46
  my
• 0:46
  favorite
• 0:46
  acronym
• 0:47
  to
• 0:47
  say,
• 0:48
  fisma.
• 0:49
  It
• 0:49
  is
• 0:49
  with
• 0:49
  great
• 0:50
  pleasure
• 0:50
  that
• 0:50
  we
• 0:50
  introduce
• 0:51
  today's
• 0:51
  guest,
• 0:52
  Angela
• 0:52
  Fernandez,
• 0:53
  the
• 0:53
  senior
• 0:53
  vice
• 0:54
  president
• 0:54
  of
• 0:54
  market
• 0:55
  development
• 0:55
  at
• 0:55
  GS1US.
• 0:57
  Angela,
• 0:57
  welcome.
• 0:58
  Welcome
• 0:58
  to
• 0:58
  Omni
• 0:59
  Talk.
• 1:00
  Thank
• 1:00
  you.
• 1:00
  I'm
• 1:00
  so
• 1:01
  glad
• 1:01
  to
• 1:01
  be
• 1:01
  here.
• 1:02
  We
• 1:03
  are
• 1:03
  excited
• 1:03
  to
• 1:03
  talk
• 1:04
  FISMA
• 1:04
  with
• 1:04
  you
• 1:05
  and
• 1:06
  many
• 1:06
  other
• 1:06
  things.
• 1:07
  Chris
• 1:07
  loves
• 1:08
  this
• 1:08
  topic.
• 1:08
  He
• 1:09
  was
• 1:09
  the
• 1:09
  one
• 1:09
  that
• 1:09
  brought
• 1:10
  up
• 1:10
  the
• 1:10
  five
• 1:11
  things
• 1:11
  you
• 1:11
  should
• 1:11
  not
• 1:11
  eat
• 1:12
  at
• 1:12
  the
• 1:12
  airport,
• 1:12
  Angela.
• 1:13
  Because
• 1:14
  he
• 1:14
  loves
• 1:15
  to
• 1:15
  make
• 1:16
  sure
• 1:16
  that
• 1:16
  everybody
• 1:17
  is
• 1:17
  warned
• 1:17
  about
• 1:17
  the
• 1:18
  dangers
• 1:18
  of
• 1:19
  food,
• 1:19
  especially
• 1:20
  airport
• 1:21
  food.
• 1:21
  So
• 1:22
  we'll,
• 1:22
  before
• 1:23
  we
• 1:23
  get
• 1:23
  to
• 1:24
  the
• 1:24
  topic
• 1:25
  at
• 1:25
  hand
• 1:25
  and
• 1:25
  Chris
• 1:26
  is
• 1:26
  getting
• 1:26
  all
• 1:26
  giddy
• 1:26
  behind
• 1:27
  the
• 1:27
  scenes,
• 1:28
  why,
• 1:28
  why
• 1:29
  don't
• 1:29
  you
• 1:30
  a
• 1:30
  little
• 1:30
  context
• 1:31
  for
• 1:31
  us.
• 1:31
  Just
• 1:32
  tell
• 1:32
  our
• 1:32
  listeners
• 1:33
  what
• 1:33
  GS1
• 1:34
  is
• 1:35
  and
• 1:35
  exactly
• 1:36
  what
• 1:36
  your
• 1:36
  role
• 1:37
  is
• 1:37
  at
• 1:37
  GS1US.
• 1:39
  Absolutely.
• 1:39
  And
• 1:40
  I
• 1:40
  will
• 1:40
  say
• 1:40
  you're
• 1:40
  right.
• 1:40
  The
• 1:40
  Food
• 1:41
  Safety
• 1:41
  Modernization
• 1:42
  act
• 1:42
  is
• 1:42
  a
• 1:43
  mouthful.
• 1:43
  And
• 1:43
  FSMA
• 1:43
  is
• 1:44
  much
• 1:44
  more
• 1:44
  fun
• 1:44
  to
• 1:44
  say
• 1:45
  it
• 1:45
  is
• 1:46
  makes
• 1:46
  it
• 1:46
  sound
• 1:46
  a
• 1:46
  little
• 1:47
  bit
• 1:47
  more
• 1:47
  exciting
• 1:47
  than
• 1:47
  it
• 1:47
  is.
• 1:48
  That's
• 1:48
  okay.
• 1:49
  We're
• 1:49
  going
• 1:49
  to
• 1:49
  play
• 1:49
  out.
• 1:50
  That's
• 1:50
  right.
• 1:52
  Yeah.
• 1:52
  So
• 1:53
  it's
• 1:53
  a
• 1:53
  little
• 1:53
  bit
• 1:54
  about
• 1:54
  GS1.
• 1:55
  So
• 1:55
  GS1
• 1:55
  is
• 1:56
  actually
• 1:56
  a
• 1:56
  global
• 1:56
  standards
• 1:57
  organization.
• 1:58
  We've
• 1:58
  been
• 1:58
  around
• 1:59
  for
• 1:59
  50
• 1:59
  years
• 1:59
  and
• 2:00
  we
• 2:00
  were
• 2:00
  created
• 2:01
  by
• 2:01
  industry
• 2:02
  for
• 2:02
  industry.
• 2:03
  Right.
• 2:03
  So
• 2:04
  we
• 2:04
  come
• 2:04
  together
• 2:04
  and
• 2:05
  solve
• 2:05
  common
• 2:05
  business
• 2:06
  problems
• 2:07
  with
• 2:07
  the
• 2:07
  community
• 2:08
  so
• 2:08
  that
• 2:08
  we
• 2:08
  can
• 2:08
  find
• 2:09
  a
• 2:09
  better
• 2:09
  way
• 2:09
  to
• 2:09
  do
• 2:10
  things,
• 2:10
  leverage
• 2:11
  standards
• 2:11
  so
• 2:12
  that
• 2:12
  we
• 2:12
  can
• 2:12
  all
• 2:12
  do
• 2:12
  things
• 2:13
  in
• 2:13
  a
• 2:13
  similar
• 2:13
  way
• 2:14
  to
• 2:15
  be
• 2:15
  able
• 2:15
  to
• 2:15
  scale
• 2:15
  some
• 2:15
  of
• 2:15
  the
• 2:16
  benefits
• 2:16
  because
• 2:17
  we
• 2:17
  all
• 2:17
  share
• 2:17
  our
• 2:18
  supply
• 2:18
  chain.
• 2:19
  So
• 2:19
  50
• 2:19
  years
• 2:20
  ago,
• 2:20
  it
• 2:20
  was
• 2:20
  about
• 2:21
  getting
• 2:21
  folks
• 2:21
  through
• 2:22
  the
• 2:22
  checkout
• 2:22
  line
• 2:23
  much
• 2:23
  faster.
• 2:24
  So
• 2:24
  of
• 2:24
  us,
• 2:24
  remember
• 2:25
  when
• 2:25
  you
• 2:25
  had
• 2:25
  the
• 2:25
  guns
• 2:26
  and
• 2:26
  you
• 2:26
  used
• 2:26
  to
• 2:27
  just
• 2:27
  put
• 2:27
  the
• 2:27
  price
• 2:27
  tag
• 2:28
  on
• 2:28
  the
• 2:28
  products,
• 2:28
  so
• 2:28
  when
• 2:29
  you
• 2:29
  got
• 2:29
  up
• 2:29
  to
• 2:29
  the
• 2:29
  counter,
• 2:30
  it
• 2:30
  was
• 2:30
  not
• 2:30
  as
• 2:30
  fast
• 2:31
  as
• 2:31
  it
• 2:31
  is
• 2:31
  today.
• 2:32
  Right.
• 2:32
  Where
• 2:32
  the
• 2:33
  cashier
• 2:33
  was
• 2:33
  keying
• 2:33
  everything
• 2:34
  in.
• 2:35
  And
• 2:35
  now
• 2:36
  you're
• 2:36
  able
• 2:36
  to
• 2:36
  just
• 2:37
  scan
• 2:37
  the
• 2:37
  barcode.
• 2:38
  Our
• 2:38
  very
• 2:38
  first
• 2:38
  standard
• 2:39
  to
• 2:39
  be
• 2:39
  able
• 2:39
  to
• 2:39
  get
• 2:39
  through
• 2:39
  much
• 2:40
  quicker.
• 2:40
  And
• 2:41
  what
• 2:41
  started
• 2:41
  with
• 2:41
  one
• 2:42
  single
• 2:42
  scan
• 2:42
  on
• 2:43
  a
• 2:43
  pack
• 2:43
  of
• 2:43
  Wrigley's
• 2:44
  Gum,
• 2:44
  as
• 2:45
  you
• 2:45
  all
• 2:45
  shared
• 2:45
  last
• 2:46
  year
• 2:46
  when
• 2:46
  we
• 2:46
  had
• 2:46
  our
• 2:46
  50th
• 2:47
  anniversary.
• 2:48
  Right.
• 2:49
  Is
• 2:49
  now
• 2:49
  a
• 2:49
  whole
• 2:50
  system
• 2:50
  of
• 2:50
  standards
• 2:51
  that
• 2:51
  allows
• 2:52
  you
• 2:52
  to
• 2:52
  identify
• 2:52
  anything
• 2:53
  in
• 2:53
  the
• 2:53
  supply
• 2:53
  chain
• 2:54
  in
• 2:54
  a
• 2:54
  globally
• 2:54
  unique
• 2:55
  way,
• 2:55
  be
• 2:55
  able
• 2:56
  to
• 2:56
  capture
• 2:56
  an
• 2:56
  automated
• 2:57
  way,
• 2:57
  barcodes,
• 2:58
  2D
• 2:58
  barcodes,
• 2:59
  RFID
• 2:59
  technology.
• 3:00
  And
• 3:00
  how
• 3:01
  do
• 3:01
  you
• 3:01
  share
• 3:01
  it?
• 3:01
  We
• 3:02
  all
• 3:02
  don't
• 3:02
  use
• 3:02
  the
• 3:02
  same
• 3:02
  system.
• 3:03
  Right.
• 3:03
  We
• 3:04
  don't
• 3:04
  share
• 3:04
  information
• 3:04
  the
• 3:05
  same
• 3:05
  way.
• 3:05
  But
• 3:05
  if
• 3:05
  we
• 3:05
  structure
• 3:06
  the
• 3:06
  data
• 3:06
  the
• 3:06
  same
• 3:07
  way,
• 3:07
  then
• 3:07
  you
• 3:07
  can
• 3:08
  have
• 3:08
  a
• 3:08
  different
• 3:08
  system
• 3:08
  in.
• 3:09
  And
• 3:09
  Chris,
• 3:09
  you
• 3:09
  can
• 3:09
  have
• 3:09
  a
• 3:10
  different
• 3:10
  one
• 3:10
  and
• 3:10
  I
• 3:10
  can.
• 3:11
  And
• 3:11
  we
• 3:11
  can
• 3:11
  still
• 3:11
  be
• 3:12
  able
• 3:12
  to
• 3:12
  know
• 3:12
  what
• 3:12
  we're
• 3:12
  saying
• 3:13
  to
• 3:13
  each
• 3:13
  other.
• 3:13
  Right.
• 3:13
  And
• 3:13
  how
• 3:14
  to
• 3:14
  interpret
• 3:14
  the
• 3:14
  data.
• 3:15
  So
• 3:16
  that
• 3:16
  is
• 3:16
  really
• 3:16
  what
• 3:16
  the
• 3:17
  standards
• 3:17
  are
• 3:17
  all
• 3:17
  about.
• 3:18
  And
• 3:18
  we're
• 3:18
  in
• 3:19
  118
• 3:20
  countries
• 3:21
  supporting
• 3:21
  150
• 3:22
  countries
• 3:22
  that
• 3:23
  implement
• 3:23
  the
• 3:23
  standards
• 3:24
  today.
• 3:24
  Support
• 3:25
  so
• 3:25
  millions
• 3:25
  of
• 3:25
  companies
• 3:25
  around
• 3:26
  the
• 3:26
  world.
• 3:26
  And
• 3:27
  for
• 3:27
  GS1US,
• 3:28
  we
• 3:28
  support
• 3:28
  obviously
• 3:29
  the
• 3:29
  local
• 3:29
  constituents
• 3:30
  in
• 3:30
  the
• 3:30
  US
• 3:31
  so
• 3:31
  how
• 3:31
  do
• 3:32
  you
• 3:32
  apply
• 3:32
  the
• 3:32
  standards
• 3:33
  given
• 3:33
  local
• 3:34
  regulation
• 3:35
  and
• 3:35
  local
• 3:35
  business
• 3:36
  practices?
• 3:37
  And
• 3:37
  so
• 3:38
  market
• 3:38
  development,
• 3:39
  which
• 3:39
  is
• 3:39
  the
• 3:39
  area
• 3:39
  that
• 3:40
  I
• 3:40
  have
• 3:40
  the
• 3:40
  opportunity
• 3:41
  to
• 3:41
  run
• 3:41
  for
• 3:41
  the
• 3:41
  organization
• 3:42
  here
• 3:42
  in
• 3:42
  the
• 3:42
  US
• 3:43
  is
• 3:43
  really
• 3:43
  about
• 3:44
  working
• 3:44
  with
• 3:44
  those
• 3:45
  customers
• 3:45
  that
• 3:45
  are
• 3:46
  at
• 3:46
  the
• 3:46
  leading
• 3:46
  edge
• 3:47
  of
• 3:47
  industry.
• 3:48
  They're
• 3:48
  your
• 3:49
  marketplaces,
• 3:50
  they're
• 3:50
  your
• 3:50
  retailers.
• 3:51
  Those
• 3:51
  the
• 3:52
  ones
• 3:52
  that
• 3:52
  really
• 3:53
  have
• 3:53
  a
• 3:53
  need
• 3:54
  for
• 3:54
  the
• 3:54
  standards,
• 3:55
  given
• 3:55
  the
• 3:55
  use
• 3:55
  cases
• 3:56
  that
• 3:56
  we're
• 3:56
  facing
• 3:56
  today
• 3:57
  around
• 3:57
  supply
• 3:58
  chain
• 3:58
  visibility,
• 3:59
  management
• 4:00
  to
• 4:00
  get
• 4:00
  to
• 4:00
  better
• 4:01
  sales
• 4:01
  and
• 4:01
  lower
• 4:01
  operation
• 4:02
  costs
• 4:03
  and
• 4:03
  also
• 4:04
  partners.
• 4:04
  How
• 4:05
  do
• 4:05
  we
• 4:05
  do
• 4:05
  that?
• 4:05
  Right.
• 4:05
  We
• 4:05
  create
• 4:06
  the
• 4:06
  standard,
• 4:06
  but
• 4:06
  we
• 4:06
  don't
• 4:06
  enable
• 4:07
  them.
• 4:07
  So
• 4:08
  there's
• 4:08
  a
• 4:08
  lot
• 4:08
  of
• 4:08
  solution
• 4:09
  providers
• 4:09
  out
• 4:09
  there
• 4:10
  that
• 4:10
  do
• 4:10
  that.
• 4:10
  We
• 4:10
  work
• 4:11
  with
• 4:11
  a
• 4:11
  lot
• 4:11
  of
• 4:11
  associations
• 4:12
  and
• 4:12
  we
• 4:13
  even
• 4:13
  have
• 4:13
  a
• 4:13
  government
• 4:13
  and
• 4:13
  regulatory
• 4:14
  team
• 4:15
  that
• 4:15
  works
• 4:15
  inside
• 4:16
  of
• 4:16
  D.C.
• 4:16
  to
• 4:16
  kind
• 4:17
  of
• 4:17
  educate
• 4:17
  our
• 4:18
  policymakers
• 4:19
  around
• 4:19
  the
• 4:19
  standards
• 4:20
  and
• 4:20
  how
• 4:20
  they
• 4:20
  can
• 4:21
  be
• 4:21
  used
• 4:21
  for
• 4:21
  programs
• 4:22
  or
• 4:22
  for
• 4:22
  future
• 4:22
  regulation
• 4:23
  so
• 4:24
  that
• 4:24
  it's
• 4:24
  not
• 4:24
  a
• 4:24
  burden
• 4:25
  to
• 4:25
  industry
• 4:25
  to
• 4:26
  do
• 4:26
  things
• 4:26
  differently
• 4:27
  for
• 4:27
  the
• 4:27
  government.
• 4:27
  But
• 4:27
  they
• 4:28
  can
• 4:28
  leverage
• 4:28
  what
• 4:28
  they've
• 4:28
  already
• 4:29
  done
• 4:29
  with
• 4:29
  their
• 4:30
  trading
• 4:30
  partners
• 4:30
  to
• 4:31
  deliver
• 4:31
  the
• 4:31
  wonderful
• 4:31
  products
• 4:32
  to
• 4:32
  all
• 4:32
  of
• 4:32
  us
• 4:32
  as
• 4:32
  consumers.
• 4:33
  So,
• 4:34
  Angela,
• 4:34
  how
• 4:34
  do
• 4:34
  you
• 4:34
  get
• 4:35
  into
• 4:35
  this?
• 4:35
  Because
• 4:35
  I'm
• 4:36
  like,
• 4:36
  there's
• 4:36
  like
• 4:36
  political
• 4:37
  science
• 4:37
  components,
• 4:38
  there's
• 4:39
  engineering
• 4:40
  and
• 4:40
  research
• 4:40
  components,
• 4:41
  data
• 4:41
  science.
• 4:42
  Like,
• 4:42
  what
• 4:42
  is
• 4:43
  your
• 4:43
  background?
• 4:45
  That
• 4:45
  kind
• 4:45
  of
• 4:45
  got
• 4:46
  you
• 4:46
  into
• 4:46
  cattle
• 4:46
  herding
• 4:47
  components
• 4:47
  too.
• 4:48
  I
• 4:48
  mean,
• 4:48
  you
• 4:48
  got
• 4:48
  to
• 4:48
  get
• 4:48
  a
• 4:48
  lot
• 4:49
  of
• 4:49
  people
• 4:49
  in
• 4:49
  the
• 4:49
  room
• 4:49
  too.
• 4:50
  Cold
• 4:50
  storage.
• 4:51
  Yeah.
• 4:52
  Right,
• 4:52
  right.
• 4:53
  Yeah.
• 4:53
  No,
• 4:53
  it's
• 4:54
  so
• 4:54
  funny.
• 4:54
  I
• 4:54
  was
• 4:54
  actually
• 4:54
  at
• 4:54
  a
• 4:55
  conference
• 4:55
  a
• 4:55
  couple
• 4:55
  of
• 4:55
  weeks
• 4:56
  ago
• 4:56
  and
• 4:56
  one
• 4:56
  of
• 4:56
  the
• 4:56
  first
• 4:56
  things
• 4:57
  I
• 4:57
  said
• 4:57
  was
• 4:57
  I
• 4:58
  said
• 4:58
  how
• 4:58
  many
• 4:58
  of
• 4:58
  you
• 4:58
  in
• 4:59
  the
• 4:59
  room
• 4:59
  knew
• 4:59
  that
• 4:59
  there
• 4:59
  was
• 5:00
  a
• 5:00
  company
• 5:00
  behind
• 5:00
  the
• 5:00
  barcode?
• 5:01
  Right?
• 5:01
  Because
• 5:02
  I
• 5:02
  certainly
• 5:02
  didn't
• 5:03
  when
• 5:03
  I
• 5:03
  came
• 5:03
  to
• 5:03
  the
• 5:03
  organization
• 5:04
  25
• 5:04
  years
• 5:05
  ago.
• 5:05
  I
• 5:05
  mean,
• 5:05
  who
• 5:06
  would
• 5:06
  have
• 5:06
  thought
• 5:06
  it?
• 5:06
  You
• 5:06
  just
• 5:07
  go
• 5:07
  to
• 5:07
  the
• 5:07
  grocery
• 5:07
  store
• 5:07
  and
• 5:07
  you
• 5:08
  expect
• 5:08
  it
• 5:08
  to
• 5:08
  work,
• 5:08
  or
• 5:09
  when
• 5:09
  you're
• 5:09
  in
• 5:09
  hospital,
• 5:09
  you
• 5:10
  expect
• 5:10
  the
• 5:10
  scans
• 5:11
  to
• 5:11
  happen.
• 5:11
  Right?
• 5:12
  But
• 5:12
  when
• 5:12
  you
• 5:12
  stop
• 5:13
  to
• 5:13
  think
• 5:13
  about
• 5:13
  it,
• 5:13
  you're
• 5:13
  like,
• 5:13
  okay,
• 5:14
  it
• 5:14
  makes
• 5:14
  sense,
• 5:14
  right,
• 5:15
  that
• 5:15
  there's
• 5:15
  someone
• 5:16
  behind
• 5:16
  there
• 5:16
  making
• 5:17
  sure
• 5:17
  that
• 5:17
  all
• 5:17
  of
• 5:17
  this
• 5:18
  works
• 5:19
  for
• 5:19
  those
• 5:19
  companies
• 5:20
  that
• 5:20
  are
• 5:20
  operating
• 5:21
  supply
• 5:22
  chains
• 5:22
  today.
• 5:22
  Right?
• 5:23
  Manufacturing
• 5:23
  things
• 5:23
  that
• 5:24
  we
• 5:24
  need.
• 5:24
  So
• 5:24
  my
• 5:24
  background
• 5:25
  is
• 5:25
  actually
• 5:25
  completely
• 5:26
  different.
• 5:26
  I
• 5:27
  came
• 5:27
  from
• 5:27
  the
• 5:27
  marketing
• 5:28
  side
• 5:28
  of
• 5:28
  business,
• 5:28
  so
• 5:29
  I
• 5:29
  worked
• 5:29
  for
• 5:29
  an
• 5:29
  ad
• 5:29
  agency
• 5:30
  for
• 5:30
  many
• 5:30
  years.
• 5:31
  And
• 5:31
  when
• 5:31
  I
• 5:31
  came
• 5:31
  to
• 5:31
  the
• 5:31
  organization,
• 5:32
  it
• 5:32
  was
• 5:32
  in
• 5:33
  a
• 5:33
  marketing
• 5:33
  capacity.
• 5:34
  And
• 5:35
  it
• 5:35
  was
• 5:35
  actually
• 5:36
  during
• 5:37
  the
• 5:37
  time
• 5:37
  that
• 5:37
  Produce
• 5:38
  was
• 5:38
  experiencing
• 5:38
  a
• 5:39
  lot
• 5:39
  of
• 5:39
  recalls
• 5:39
  in
• 5:39
  2005
• 5:40
  and
• 5:40
  2006
• 5:41
  that
• 5:42
  I
• 5:42
  moved
• 5:42
  over
• 5:42
  to
• 5:42
  the
• 5:43
  business
• 5:43
  side.
• 5:43
  And
• 5:44
  so
• 5:44
  it's
• 5:44
  almost
• 5:44
  been
• 5:45
  my
• 5:45
  entire
• 5:45
  career
• 5:46
  at
• 5:46
  GS1US
• 5:47
  that
• 5:48
  I've
• 5:48
  been
• 5:48
  working
• 5:49
  on
• 5:49
  this
• 5:49
  traceability
• 5:50
  and
• 5:50
  food
• 5:50
  safety
• 5:50
  and
• 5:51
  endeavor.
• 5:52
  Wow.
• 5:52
  Yeah.
• 5:52
  And
• 5:53
  I
• 5:53
  know,
• 5:53
  I
• 5:53
  know
• 5:53
  when
• 5:53
  we
• 5:53
  met
• 5:53
  at
• 5:53
  FMI
• 5:54
  and
• 5:54
  we
• 5:54
  started
• 5:54
  talking
• 5:55
  about
• 5:55
  fisma,
• 5:55
  which
• 5:55
  I'm
• 5:56
  going
• 5:56
  to
• 5:56
  ask
• 5:56
  you
• 5:56
  about
• 5:56
  again
• 5:56
  in
• 5:56
  a
• 5:57
  second,
• 5:57
  I
• 5:57
  mean,
• 5:57
  I
• 5:57
  thought
• 5:57
  it
• 5:57
  was
• 5:58
  really,
• 5:58
  it
• 5:58
  was
• 5:58
  really
• 5:58
  interesting
• 5:59
  to
• 5:59
  talk
• 5:59
  to
• 5:59
  you
• 5:59
  about
• 5:59
  it.
• 5:59
  And
• 6:00
  particularly
• 6:00
  knowing
• 6:00
  that
• 6:01
  like,
• 6:01
  like
• 6:01
  you
• 6:01
  mentioned
• 6:02
  too,
• 6:02
  we
• 6:02
  did
• 6:02
  the,
• 6:02
  we
• 6:03
  did
• 6:03
  the
• 6:03
  podcast
• 6:03
  with
• 6:03
  you
• 6:04
  all
• 6:04
  last
• 6:04
  year
• 6:05
  on
• 6:05
  the
• 6:05
  history
• 6:05
  of
• 6:05
  the
• 6:05
  barcode,
• 6:06
  which
• 6:07
  for
• 6:07
  those
• 6:07
  listeners
• 6:07
  out
• 6:07
  there,
• 6:08
  if
• 6:08
  you
• 6:08
  haven't
• 6:08
  listened
• 6:08
  to
• 6:09
  it
• 6:09
  yet,
• 6:09
  and
• 6:10
  I
• 6:10
  highly
• 6:10
  recommend
• 6:11
  you
• 6:11
  checking
• 6:11
  it
• 6:11
  out,
• 6:11
  it
• 6:12
  still
• 6:12
  is
• 6:12
  unbelievably
• 6:13
  in
• 6:13
  the
• 6:13
  top
• 6:14
  10
• 6:14
  of
• 6:14
  our
• 6:15
  podcast
• 6:15
  rankings
• 6:16
  every
• 6:16
  single
• 6:16
  week.
• 6:17
  That's
• 6:17
  how
• 6:17
  interesting
• 6:18
  the
• 6:18
  content
• 6:18
  is.
• 6:18
  And
• 6:19
  who
• 6:19
  knew
• 6:19
  the
• 6:19
  history
• 6:20
  of
• 6:20
  the
• 6:20
  barcode
• 6:20
  could
• 6:20
  be
• 6:21
  so
• 6:21
  fascinating.
• 6:21
  But,
• 6:22
  but.
• 6:22
  All
• 6:22
  right,
• 6:22
  Angela,
• 6:23
  let's
• 6:23
  keep
• 6:23
  moving
• 6:23
  here.
• 6:24
  So,
• 6:24
  so
• 6:25
  let's
• 6:25
  get
• 6:25
  to
• 6:25
  it.
• 6:25
  What
• 6:26
  is
• 6:26
  fisma?
• 6:27
  Like,
• 6:27
  explain
• 6:28
  it
• 6:28
  to
• 6:28
  the
• 6:28
  audience.
• 6:29
  What
• 6:29
  is
• 6:29
  that?
• 6:30
  What
• 6:30
  does
• 6:30
  it
• 6:30
  mean?
• 6:30
  What
• 6:31
  is
• 6:31
  it
• 6:31
  all
• 6:31
  about?
• 6:32
  Besides
• 6:33
  being
• 6:33
  a
• 6:33
  fun
• 6:33
  sounding
• 6:33
  acronym
• 6:34
  right
• 6:35
  now,
• 6:35
  I
• 6:35
  think
• 6:36
  a
• 6:36
  lot
• 6:36
  of
• 6:36
  folks
• 6:36
  actually
• 6:37
  forget.
• 6:37
  So
• 6:37
  when
• 6:38
  President
• 6:38
  Obama
• 6:39
  was,
• 6:39
  was
• 6:40
  leading
• 6:40
  our
• 6:40
  country
• 6:41
  in
• 6:42
  2011,
• 6:42
  he
• 6:43
  actually
• 6:43
  did
• 6:44
  some
• 6:44
  wide
• 6:44
  sweeping
• 6:44
  reform
• 6:45
  around
• 6:45
  food
• 6:45
  safety,
• 6:46
  which
• 6:46
  was
• 6:46
  the
• 6:46
  Food
• 6:47
  Safety
• 6:47
  Modernization
• 6:48
  Act.
• 6:48
  And
• 6:49
  inside
• 6:49
  of,
• 6:51
  we
• 6:51
  had
• 6:52
  70
• 6:52
  different
• 6:52
  changes
• 6:53
  to
• 6:53
  policies
• 6:54
  and
• 6:54
  regulations,
• 6:55
  as
• 6:55
  well
• 6:55
  as
• 6:56
  new
• 6:56
  ones
• 6:56
  that
• 6:56
  were
• 6:56
  coming
• 6:57
  to
• 6:57
  fruition.
• 6:58
  So
• 6:58
  this
• 6:58
  was
• 6:59
  big
• 6:59
  because
• 6:59
  we
• 7:00
  hadn't
• 7:00
  seen
• 7:00
  any
• 7:01
  of
• 7:01
  these
• 7:01
  changes
• 7:01
  come
• 7:02
  out
• 7:02
  of
• 7:02
  the
• 7:02
  federal
• 7:02
  government
• 7:03
  in
• 7:03
  almost
• 7:03
  75
• 7:04
  years.
• 7:05
  What
• 7:05
  the
• 7:05
  industry
• 7:05
  kind
• 7:06
  of
• 7:06
  knew
• 7:06
  and
• 7:06
  loved
• 7:07
  before
• 7:07
  President
• 7:07
  Obama
• 7:08
  was
• 7:08
  the
• 7:08
  Bioterrorism
• 7:09
  act,
• 7:10
  which
• 7:10
  was
• 7:10
  really
• 7:11
  around
• 7:11
  one
• 7:11
  up
• 7:11
  and
• 7:11
  one
• 7:12
  down.
• 7:12
  What
• 7:13
  is
• 7:13
  Ann
• 7:13
  selling
• 7:13
  to
• 7:14
  me?
• 7:14
  What
• 7:14
  am
• 7:14
  I
• 7:14
  selling
• 7:15
  to
• 7:15
  you,
• 7:15
  Chris?
• 7:15
  Right.
• 7:16
  I
• 7:16
  had
• 7:16
  to
• 7:16
  know
• 7:16
  who
• 7:16
  it
• 7:17
  came
• 7:17
  from,
• 7:17
  who
• 7:18
  it
• 7:18
  was
• 7:18
  going
• 7:18
  to,
• 7:19
  and
• 7:19
  what
• 7:19
  it
• 7:19
  was
• 7:19
  that
• 7:19
  I
• 7:19
  had,
• 7:20
  and
• 7:21
  that
• 7:21
  was
• 7:21
  it.
• 7:22
  And
• 7:22
  so
• 7:22
  when
• 7:22
  you
• 7:23
  then
• 7:23
  saw
• 7:23
  some
• 7:24
  of
• 7:24
  these
• 7:24
  recalls
• 7:24
  come
• 7:24
  into
• 7:25
  place,
• 7:25
  it
• 7:25
  was
• 7:25
  like,
• 7:26
  that's
• 7:26
  not
• 7:26
  helping
• 7:26
  us
• 7:27
  do
• 7:27
  the
• 7:27
  tracebacks.
• 7:28
  So
• 7:29
  part
• 7:29
  of
• 7:29
  the
• 7:29
  Food
• 7:29
  Safety
• 7:30
  Modernization
• 7:30
  act
• 7:31
  was
• 7:31
  looking
• 7:31
  at
• 7:31
  how
• 7:32
  can
• 7:32
  we
• 7:32
  enhance
• 7:32
  traceability
• 7:33
  and
• 7:34
  how
• 7:34
  can
• 7:34
  we
• 7:34
  also
• 7:34
  do
• 7:35
  it
• 7:35
  in
• 7:35
  a
• 7:35
  way
• 7:35
  that
• 7:35
  allows
• 7:36
  us
• 7:36
  to
• 7:36
  be
• 7:36
  able
• 7:36
  to
• 7:36
  do
• 7:37
  outbreaks
• 7:38
  and
• 7:38
  trace
• 7:38
  backs
• 7:39
  much
• 7:39
  quicker.
• 7:40
  So
• 7:41
  that
• 7:41
  is
• 7:41
  really
• 7:41
  where
• 7:42
  this
• 7:42
  came
• 7:42
  from.
• 7:43
  And
• 7:43
  it
• 7:43
  was
• 7:43
  interesting
• 7:44
  because
• 7:44
  this
• 7:45
  was
• 7:45
  actually
• 7:45
  the
• 7:45
  last
• 7:46
  rule.
• 7:47
  FSMA
• 7:47
  Rule
• 7:47
  204,
• 7:48
  which
• 7:48
  is
• 7:48
  all
• 7:48
  about
• 7:49
  additional
• 7:49
  records
• 7:50
  for
• 7:50
  traceability,
• 7:51
  was
• 7:51
  the
• 7:51
  last
• 7:52
  one
• 7:52
  to
• 7:52
  come
• 7:52
  out
• 7:52
  of
• 7:52
  the
• 7:52
  Food
• 7:53
  Safety
• 7:53
  Modernization
• 7:53
  Act.
• 7:54
  And
• 7:55
  there
• 7:55
  was
• 7:55
  actually
• 7:55
  some
• 7:56
  litigation
• 7:56
  against
• 7:57
  the
• 7:57
  FDA
• 7:58
  because
• 7:59
  they
• 7:59
  had
• 7:59
  not
• 8:00
  written
• 8:00
  the
• 8:00
  rule
• 8:01
  yet.
• 8:01
  So
• 8:02
  the
• 8:02
  last
• 8:02
  one
• 8:02
  to
• 8:02
  come
• 8:03
  out,
• 8:03
  it.
• 8:04
  It
• 8:04
  hit
• 8:04
  us
• 8:05
  in
• 8:05
  public.
• 8:05
  The
• 8:06
  rule
• 8:06
  was
• 8:06
  released
• 8:06
  in
• 8:07
  November
• 8:07
  of
• 8:07
  2022,
• 8:08
  becoming
• 8:09
  effective
• 8:09
  essentially
• 8:10
  in
• 8:10
  January
• 8:11
  2023
• 8:12
  for
• 8:12
  the
• 8:12
  industry.
• 8:13
  Got
• 8:14
  it.
• 8:14
  So,
• 8:14
  Angela,
• 8:14
  I'm
• 8:14
  curious
• 8:15
  too.
• 8:15
  Like,
• 8:15
  how
• 8:15
  does.
• 8:16
  How
• 8:16
  is
• 8:16
  digital
• 8:16
  impact,
• 8:17
  the
• 8:18
  rollout
• 8:18
  of
• 8:18
  this
• 8:18
  law
• 8:19
  as
• 8:19
  well?
• 8:19
  Is
• 8:19
  there.
• 8:20
  I
• 8:20
  mean,
• 8:20
  I
• 8:20
  imagine
• 8:20
  that
• 8:21
  where
• 8:21
  we
• 8:21
  are
• 8:21
  digitally
• 8:22
  now
• 8:22
  is
• 8:22
  very
• 8:22
  different
• 8:23
  than
• 8:23
  we
• 8:23
  were,
• 8:23
  say,
• 8:24
  back
• 8:24
  in
• 8:24
  the
• 8:24
  Obama
• 8:25
  administration.
• 8:25
  Like,
• 8:26
  how
• 8:26
  has
• 8:26
  that
• 8:26
  impacted
• 8:27
  things
• 8:27
  as
• 8:27
  well?
• 8:28
  Yeah,
• 8:28
  no,
• 8:28
  absolutely.
• 8:29
  And
• 8:29
  maybe
• 8:30
  I'll
• 8:30
  take
• 8:30
  a
• 8:30
  step
• 8:30
  back
• 8:31
  before
• 8:32
  I
• 8:32
  get
• 8:32
  to
• 8:32
  that
• 8:32
  question,
• 8:32
  because
• 8:33
  I
• 8:33
  think
• 8:33
  some
• 8:33
  of
• 8:33
  the
• 8:33
  history
• 8:34
  and
• 8:34
  where
• 8:34
  we've
• 8:35
  been
• 8:35
  is
• 8:35
  very
• 8:35
  important
• 8:36
  in
• 8:36
  this
• 8:36
  effort
• 8:37
  as
• 8:37
  well.
• 8:37
  I
• 8:37
  mentioned
• 8:38
  I've
• 8:38
  kind
• 8:38
  of
• 8:38
  been
• 8:38
  working
• 8:39
  on
• 8:39
  traceability
• 8:40
  with
• 8:40
  the
• 8:40
  industry
• 8:41
  since
• 8:41
  I
• 8:41
  kind
• 8:42
  of
• 8:42
  walked
• 8:42
  into
• 8:42
  the
• 8:42
  doors
• 8:43
  of
• 8:43
  the
• 8:43
  Uniform
• 8:43
  Code
• 8:44
  Council
• 8:44
  at
• 8:44
  the
• 8:44
  time,
• 8:44
  which
• 8:45
  is
• 8:45
  GS1US.
• 8:46
  And
• 8:47
  part
• 8:47
  of
• 8:47
  what
• 8:48
  we
• 8:48
  saw
• 8:48
  in
• 8:48
  that
• 8:48
  2005,
• 8:49
  2006
• 8:50
  timeframes
• 8:51
  were
• 8:51
  some
• 8:51
  really
• 8:52
  wide,
• 8:52
  sweeping
• 8:52
  recalls.
• 8:54
  2006
• 8:55
  was
• 8:55
  when
• 8:55
  we
• 8:55
  had
• 8:56
  spinach,
• 8:56
  right.
• 8:56
  And
• 8:57
  some
• 8:57
  people,
• 8:57
  I
• 8:57
  think
• 8:58
  in
• 8:58
  California
• 8:58
  had
• 8:59
  headlines
• 8:59
  in
• 8:59
  the
• 9:00
  newspaper
• 9:00
  that
• 9:00
  had
• 9:01
  FBI
• 9:01
  just
• 9:01
  surrounding
• 9:02
  facilities
• 9:03
  because
• 9:03
  spinach
• 9:04
  was
• 9:05
  a
• 9:05
  terrible
• 9:06
  outbreak.
• 9:06
  People
• 9:07
  were
• 9:07
  getting
• 9:07
  sick.
• 9:07
  We
• 9:08
  had
• 9:08
  deaths
• 9:08
  that
• 9:08
  were
• 9:09
  occurring.
• 9:09
  We
• 9:09
  couldn't
• 9:10
  trace
• 9:10
  exactly
• 9:10
  where
• 9:11
  it
• 9:11
  came
• 9:11
  from.
• 9:11
  So
• 9:12
  we
• 9:12
  were
• 9:12
  just
• 9:12
  getting
• 9:13
  rid
• 9:13
  of
• 9:13
  all
• 9:13
  the
• 9:13
  spinach
• 9:14
  that
• 9:14
  we
• 9:14
  had.
• 9:15
  And
• 9:15
  even
• 9:15
  within
• 9:16
  that,
• 9:16
  it
• 9:16
  took
• 9:17
  six
• 9:17
  years
• 9:17
  for
• 9:17
  spinach
• 9:18
  sales
• 9:18
  to
• 9:18
  get
• 9:18
  back
• 9:19
  to
• 9:19
  where
• 9:19
  they
• 9:19
  were.
• 9:20
  And
• 9:20
  after
• 9:21
  the
• 9:21
  spinach
• 9:21
  recall,
• 9:22
  we
• 9:22
  then
• 9:22
  had
• 9:22
  tomatoes,
• 9:23
  which
• 9:23
  ended
• 9:23
  up
• 9:23
  being
• 9:24
  the
• 9:24
  jalapeno
• 9:24
  peppers
• 9:25
  coming
• 9:25
  from
• 9:25
  Mexico.
• 9:27
  And
• 9:27
  so
• 9:27
  all
• 9:27
  of
• 9:27
  this
• 9:28
  activity
• 9:29
  really
• 9:29
  kind
• 9:29
  of
• 9:29
  sparked
• 9:30
  two
• 9:30
  things.
• 9:31
  One
• 9:31
  is
• 9:31
  the
• 9:32
  produce
• 9:32
  industry
• 9:33
  kind
• 9:33
  of
• 9:33
  came
• 9:33
  together
• 9:33
  and
• 9:34
  said,
• 9:34
  we
• 9:35
  really
• 9:35
  need
• 9:35
  to
• 9:35
  figure
• 9:35
  this
• 9:36
  out.
• 9:36
  And
• 9:37
  it's
• 9:38
  not
• 9:38
  that
• 9:38
  companies
• 9:38
  aren't
• 9:39
  doing
• 9:39
  what
• 9:39
  they
• 9:39
  need
• 9:39
  to
• 9:39
  do,
• 9:39
  they
• 9:40
  so
• 9:40
  are.
• 9:40
  But
• 9:41
  the
• 9:41
  problem
• 9:41
  is
• 9:42
  I'm
• 9:42
  doing
• 9:42
  it
• 9:43
  inside
• 9:43
  of
• 9:43
  my
• 9:43
  four
• 9:43
  walls.
• 9:44
  So
• 9:44
  what
• 9:44
  I'm
• 9:45
  doing
• 9:45
  means
• 9:45
  something
• 9:46
  to
• 9:46
  me.
• 9:46
  The
• 9:47
  way
• 9:47
  I
• 9:47
  identify
• 9:48
  my
• 9:48
  products,
• 9:48
  the
• 9:49
  way
• 9:49
  I
• 9:49
  talk
• 9:49
  about
• 9:49
  them,
• 9:50
  how
• 9:50
  I
• 9:51
  capture
• 9:51
  and
• 9:51
  store
• 9:52
  information
• 9:52
  in
• 9:52
  my
• 9:52
  system
• 9:53
  about
• 9:53
  where
• 9:54
  I
• 9:54
  harvested,
• 9:54
  what
• 9:55
  fe,
• 9:56
  how
• 9:56
  many
• 9:56
  cartons
• 9:56
  did
• 9:57
  I
• 9:57
  do
• 9:57
  out
• 9:57
  in
• 9:57
  the
• 9:57
  field,
• 9:58
  what
• 9:58
  came
• 9:58
  into
• 9:58
  the
• 9:58
  cooler,
• 9:59
  it's
• 9:59
  in
• 9:59
  my
• 10:00
  language.
• 10:00
  Right.
• 10:01
  So
• 10:01
  then
• 10:01
  when
• 10:01
  I
• 10:01
  turn
• 10:01
  around
• 10:02
  and
• 10:02
  I
• 10:02
  ship
• 10:02
  it
• 10:02
  to
• 10:02
  Ann,
• 10:03
  everything
• 10:04
  I'm
• 10:04
  sending
• 10:04
  doesn't
• 10:04
  make
• 10:05
  any
• 10:05
  sense
• 10:05
  to
• 10:05
  her.
• 10:05
  But
• 10:06
  inside
• 10:06
  of
• 10:06
  her
• 10:06
  four
• 10:07
  walls,
• 10:07
  she
• 10:07
  can
• 10:08
  capture
• 10:08
  all
• 10:08
  the
• 10:08
  information
• 10:09
  she
• 10:09
  needs
• 10:09
  to
• 10:09
  around
• 10:10
  the
• 10:10
  product.
• 10:10
  Right.
• 10:11
  But
• 10:11
  it
• 10:12
  was
• 10:12
  getting
• 10:12
  to
• 10:12
  that
• 10:12
  common
• 10:13
  language,
• 10:13
  and
• 10:13
  I
• 10:13
  think
• 10:13
  that's
• 10:14
  where
• 10:14
  the
• 10:14
  standards
• 10:15
  really
• 10:15
  provide
• 10:16
  guidance,
• 10:17
  is
• 10:17
  we're
• 10:18
  now
• 10:18
  tying
• 10:18
  your
• 10:18
  internal
• 10:19
  traceability
• 10:20
  systems
• 10:21
  in
• 10:21
  an
• 10:21
  external
• 10:22
  communication
• 10:23
  so
• 10:23
  that
• 10:24
  everybody
• 10:24
  can
• 10:24
  speak
• 10:25
  that
• 10:25
  language
• 10:25
  and
• 10:25
  understand
• 10:26
  it,
• 10:27
  so
• 10:27
  that
• 10:27
  we
• 10:27
  can
• 10:27
  be
• 10:27
  effective
• 10:28
  in
• 10:28
  the
• 10:28
  tracebacks.
• 10:29
  So,
• 10:30
  part.
• 10:30
  Yeah,
• 10:31
  Angela,
• 10:31
  I
• 10:31
  was
• 10:31
  going
• 10:31
  to
• 10:32
  say,
• 10:32
  well,
• 10:32
  like,
• 10:32
  can
• 10:32
  you
• 10:33
  dive
• 10:33
  in
• 10:33
  a
• 10:33
  little
• 10:33
  bit
• 10:34
  more
• 10:34
  and
• 10:34
  explain
• 10:34
  to
• 10:35
  us
• 10:35
  then,
• 10:35
  like,
• 10:35
  how
• 10:36
  people
• 10:36
  go
• 10:36
  about
• 10:37
  kind
• 10:37
  of
• 10:38
  developing
• 10:39
  capabilities
• 10:39
  so
• 10:40
  that
• 10:40
  they
• 10:40
  can
• 10:40
  meet
• 10:40
  these
• 10:41
  universal
• 10:42
  standards
• 10:42
  that
• 10:42
  you're
• 10:42
  talking
• 10:42
  about?
• 10:43
  Yeah,
• 10:44
  absolutely.
• 10:45
  So
• 10:45
  part
• 10:46
  of
• 10:46
  the
• 10:47
  new
• 10:47
  regulation
• 10:48
  for
• 10:48
  FSMA
• 10:50
  encapsulates
• 10:51
  three
• 10:51
  things
• 10:51
  that
• 10:51
  we
• 10:52
  didn't
• 10:52
  have
• 10:52
  previously.
• 10:53
  One
• 10:54
  is
• 10:54
  traceability
• 10:55
  lot
• 10:55
  code.
• 10:56
  So
• 10:57
  again,
• 10:57
  I
• 10:58
  probably
• 10:58
  capture
• 10:58
  a
• 10:59
  lot
• 10:59
  code
• 10:59
  when
• 10:59
  I
• 10:59
  harvest.
• 11:00
  I
• 11:00
  may
• 11:00
  not
• 11:01
  pass
• 11:01
  it
• 11:01
  on
• 11:01
  to
• 11:01
  you
• 11:01
  and.
• 11:02
  Or
• 11:02
  maybe
• 11:02
  I
• 11:02
  just
• 11:02
  sticker
• 11:03
  it
• 11:03
  on
• 11:03
  a
• 11:03
  box.
• 11:04
  Right,
• 11:04
  okay.
• 11:04
  Or
• 11:05
  put
• 11:05
  it,
• 11:05
  you
• 11:06
  know,
• 11:06
  in
• 11:06
  a.
• 11:06
  In
• 11:07
  a
• 11:07
  sticker.
• 11:07
  That
• 11:07
  maybe
• 11:08
  doesn't
• 11:08
  mean
• 11:08
  anything
• 11:08
  to
• 11:08
  you,
• 11:09
  but
• 11:09
  I
• 11:09
  know
• 11:09
  it's
• 11:09
  my
• 11:09
  lot
• 11:10
  code
• 11:10
  because
• 11:10
  it's
• 11:10
  a
• 11:10
  green
• 11:10
  sticker.
• 11:11
  Right,
• 11:12
  right.
• 11:12
  But
• 11:13
  it's.
• 11:13
  How
• 11:13
  do
• 11:13
  you
• 11:13
  pass
• 11:14
  that
• 11:14
  on
• 11:14
  in
• 11:14
  a
• 11:14
  way
• 11:15
  that's
• 11:15
  meaningful
• 11:15
  so
• 11:15
  that
• 11:16
  we
• 11:16
  can
• 11:16
  tie
• 11:16
  that
• 11:17
  specific
• 11:17
  product
• 11:18
  to
• 11:18
  that
• 11:18
  order?
• 11:19
  The
• 11:20
  other
• 11:20
  thing
• 11:20
  that
• 11:20
  is
• 11:20
  new
• 11:21
  to
• 11:21
  the
• 11:21
  rule
• 11:21
  is
• 11:21
  the
• 11:22
  traceability
• 11:22
  lock
• 11:22
  code.
• 11:23
  Source.
• 11:23
  So
• 11:24
  who
• 11:24
  created
• 11:24
  the
• 11:24
  code?
• 11:25
  Well,
• 11:25
  I
• 11:26
  did.
• 11:26
  It
• 11:26
  wasn't
• 11:26
  Chris.
• 11:27
  Chris
• 11:27
  was
• 11:27
  just
• 11:27
  distributing
• 11:28
  the
• 11:28
  product
• 11:28
  to
• 11:28
  you
• 11:29
  and.
• 11:29
  Right,
• 11:29
  but
• 11:30
  those
• 11:30
  are
• 11:30
  two
• 11:30
  things
• 11:30
  that
• 11:31
  have
• 11:31
  never
• 11:31
  gone
• 11:31
  with
• 11:32
  products
• 11:32
  before
• 11:32
  through
• 11:33
  the
• 11:33
  supply
• 11:33
  chain.
• 11:34
  But
• 11:34
  they're
• 11:34
  also
• 11:34
  challenges
• 11:35
  because
• 11:35
  we've
• 11:36
  got
• 11:36
  to
• 11:36
  be
• 11:36
  able
• 11:36
  to
• 11:36
  update
• 11:37
  our
• 11:37
  system
• 11:37
  to
• 11:38
  accommodate
• 11:38
  for
• 11:38
  them
• 11:38
  in
• 11:39
  a
• 11:39
  standard
• 11:39
  way
• 11:40
  so
• 11:40
  that
• 11:40
  when
• 11:40
  I
• 11:40
  then
• 11:41
  pass
• 11:41
  that
• 11:41
  information
• 11:42
  on,
• 11:42
  you're
• 11:42
  receiving
• 11:43
  it
• 11:43
  in
• 11:43
  the
• 11:43
  way
• 11:43
  that's
• 11:44
  intended.
• 11:45
  And
• 11:45
  that's
• 11:45
  the
• 11:45
  other
• 11:45
  piece
• 11:46
  that
• 11:46
  Chris
• 11:46
  was
• 11:46
  asking
• 11:47
  about.
• 11:47
  Right.
• 11:47
  Which
• 11:47
  is
• 11:47
  that
• 11:48
  digital
• 11:48
  component.
• 11:49
  There
• 11:50
  are
• 11:51
  very
• 11:51
  smaller
• 11:52
  sized
• 11:52
  businesses,
• 11:53
  and
• 11:53
  when
• 11:53
  you're
• 11:54
  talking
• 11:54
  about
• 11:54
  commodities
• 11:55
  where
• 11:56
  market
• 11:57
  prices
• 11:57
  are
• 11:57
  changing
• 11:58
  on
• 11:58
  a
• 11:58
  daily
• 11:58
  or
• 11:58
  hourly
• 11:59
  basis,
• 11:59
  sometimes
• 12:00
  we're
• 12:00
  Writing
• 12:00
  them
• 12:01
  on
• 12:01
  paper,
• 12:01
  we're
• 12:01
  still
• 12:02
  very
• 12:02
  manual.
• 12:03
  So
• 12:03
  when
• 12:03
  we
• 12:03
  go
• 12:03
  to
• 12:03
  do
• 12:04
  a
• 12:04
  trace
• 12:04
  back,
• 12:05
  sorry,
• 12:05
  Angela
• 12:06
  isn't
• 12:06
  here
• 12:06
  on
• 12:06
  Monday.
• 12:06
  And
• 12:06
  Angela
• 12:07
  doesn't
• 12:07
  want
• 12:07
  to
• 12:07
  capture
• 12:08
  the
• 12:08
  order,
• 12:08
  you
• 12:09
  know,
• 12:09
  that
• 12:09
  doesn't
• 12:09
  help.
• 12:10
  And
• 12:10
  that
• 12:10
  delays
• 12:10
  the
• 12:10
  trace
• 12:11
  back.
• 12:11
  So
• 12:12
  part
• 12:12
  of
• 12:12
  FSMA
• 12:12
  was
• 12:13
  also
• 12:13
  saying,
• 12:13
  can
• 12:14
  FDA
• 12:14
  receive
• 12:15
  those
• 12:15
  records
• 12:15
  within
• 12:16
  24
• 12:16
  hours
• 12:16
  of
• 12:17
  the
• 12:17
  ask?
• 12:17
  And
• 12:17
  it
• 12:18
  doesn't
• 12:18
  have
• 12:18
  to
• 12:18
  be
• 12:18
  through
• 12:18
  a
• 12:18
  sophisticated
• 12:19
  system.
• 12:19
  Their
• 12:20
  minimum
• 12:20
  viable
• 12:21
  solution
• 12:22
  is
• 12:22
  an
• 12:22
  Excel
• 12:22
  spreadsheet.
• 12:23
  But
• 12:23
  to
• 12:23
  Chris
• 12:24
  point,
• 12:24
  it's
• 12:24
  still
• 12:24
  digital.
• 12:25
  Right.
• 12:25
  It's
• 12:25
  still
• 12:25
  to
• 12:26
  pull
• 12:26
  it
• 12:26
  out
• 12:26
  of
• 12:26
  some
• 12:26
  system
• 12:27
  or
• 12:27
  put
• 12:27
  it
• 12:28
  in
• 12:28
  a
• 12:28
  Excel
• 12:29
  file
• 12:29
  and
• 12:29
  be
• 12:29
  able
• 12:29
  to
• 12:30
  digitally
• 12:30
  send
• 12:30
  that
• 12:31
  to
• 12:31
  the
• 12:31
  FDA
• 12:32
  to
• 12:32
  allow
• 12:32
  them
• 12:32
  to
• 12:33
  keep
• 12:33
  the
• 12:33
  pace
• 12:33
  of
• 12:34
  the
• 12:34
  outbreak
• 12:35
  investigation.
• 12:37
  Right,
• 12:37
  yeah,
• 12:37
  I
• 12:37
  got,
• 12:37
  that's
• 12:37
  why
• 12:38
  I
• 12:38
  was
• 12:38
  asking
• 12:38
  the
• 12:38
  question,
• 12:38
  because
• 12:38
  I
• 12:38
  gotta
• 12:39
  imagine
• 12:39
  a
• 12:39
  lot
• 12:39
  of
• 12:39
  these
• 12:39
  records
• 12:39
  are
• 12:40
  kept
• 12:40
  in
• 12:40
  filing
• 12:40
  cabinets,
• 12:41
  you
• 12:41
  know,
• 12:42
  depending
• 12:42
  on
• 12:42
  who's,
• 12:42
  you
• 12:42
  know,
• 12:43
  who's
• 12:43
  doing
• 12:43
  the
• 12:43
  operation
• 12:44
  or
• 12:44
  who's
• 12:44
  involved
• 12:45
  in
• 12:45
  this,
• 12:45
  you
• 12:45
  know,
• 12:46
  part
• 12:46
  of
• 12:46
  the
• 12:46
  supply
• 12:46
  chain.
• 12:47
  So,
• 12:48
  but
• 12:48
  going
• 12:48
  back
• 12:48
  to
• 12:48
  what
• 12:49
  answered
• 12:49
  too,
• 12:49
  Angela,
• 12:50
  like,
• 12:51
  so,
• 12:51
  so,
• 12:52
  so
• 12:52
  what
• 12:52
  needs
• 12:53
  to
• 12:53
  happen,
• 12:53
  you
• 12:54
  know,
• 12:54
  broadly,
• 12:54
  if
• 12:54
  you
• 12:55
  look
• 12:55
  at
• 12:55
  it
• 12:55
  from
• 12:55
  a
• 12:55
  broad
• 12:56
  lens
• 12:56
  across
• 12:56
  the
• 12:57
  industry
• 12:57
  of
• 12:57
  food
• 12:58
  safety,
• 12:58
  what
• 12:59
  needs
• 12:59
  to
• 12:59
  happen
• 13:00
  broadly
• 13:00
  for
• 13:01
  them
• 13:01
  to,
• 13:02
  to
• 13:02
  meet
• 13:02
  these
• 13:03
  standards,
• 13:03
  to
• 13:03
  get
• 13:03
  up
• 13:03
  to
• 13:04
  speed,
• 13:04
  to
• 13:04
  the
• 13:04
  degree
• 13:04
  that
• 13:05
  they
• 13:05
  need
• 13:05
  to,
• 13:05
  to
• 13:05
  get
• 13:05
  the
• 13:06
  stuff
• 13:06
  up
• 13:06
  to
• 13:06
  snuff,
• 13:06
  so,
• 13:07
  so
• 13:07
  to
• 13:07
  speak?
• 13:08
  Yeah,
• 13:09
  well,
• 13:09
  let
• 13:09
  me
• 13:09
  maybe
• 13:09
  be
• 13:10
  clear
• 13:10
  by
• 13:10
  saying,
• 13:11
  you
• 13:11
  know,
• 13:11
  the,
• 13:12
  the
• 13:12
  federal
• 13:12
  agencies
• 13:13
  are
• 13:13
  really
• 13:13
  good
• 13:13
  at
• 13:14
  writing
• 13:14
  policies
• 13:14
  and
• 13:14
  regulations,
• 13:15
  but
• 13:16
  they
• 13:16
  define
• 13:17
  the
• 13:17
  what
• 13:18
  right,
• 13:18
  not
• 13:19
  the
• 13:19
  how.
• 13:20
  And
• 13:20
  listen,
• 13:20
  it's,
• 13:21
  it's
• 13:21
  no
• 13:21
  surprise.
• 13:22
  Our
• 13:23
  food
• 13:23
  supply
• 13:23
  chain
• 13:24
  has
• 13:24
  very
• 13:24
  small
• 13:25
  margins.
• 13:26
  So
• 13:26
  the
• 13:26
  how
• 13:26
  is
• 13:26
  very
• 13:27
  meaningful
• 13:27
  to
• 13:27
  us
• 13:28
  because
• 13:29
  we're
• 13:29
  all
• 13:29
  making
• 13:29
  different
• 13:30
  investments
• 13:30
  and
• 13:31
  the
• 13:31
  margins
• 13:31
  on
• 13:31
  those
• 13:32
  items
• 13:32
  means
• 13:32
  the
• 13:32
  cost
• 13:33
  is
• 13:33
  going
• 13:33
  to
• 13:33
  be
• 13:33
  impacted,
• 13:33
  which
• 13:34
  ultimately
• 13:34
  is
• 13:34
  going
• 13:34
  to
• 13:34
  impact
• 13:35
  the
• 13:35
  consumer.
• 13:36
  Right.
• 13:36
  We
• 13:37
  want
• 13:37
  to
• 13:37
  deliver
• 13:37
  safe
• 13:38
  product,
• 13:38
  but
• 13:38
  we
• 13:38
  want
• 13:39
  to
• 13:39
  still
• 13:39
  do
• 13:39
  it
• 13:39
  in
• 13:40
  a
• 13:40
  cost
• 13:40
  effective
• 13:41
  way
• 13:41
  to
• 13:41
  make
• 13:42
  sure
• 13:42
  the
• 13:42
  product
• 13:42
  is
• 13:42
  there
• 13:43
  when
• 13:43
  they
• 13:43
  need
• 13:43
  it.
• 13:44
  And
• 13:44
  that's
• 13:44
  really
• 13:44
  where
• 13:45
  we're
• 13:46
  playing
• 13:46
  a
• 13:46
  role
• 13:46
  with
• 13:47
  industry
• 13:47
  to
• 13:47
  help
• 13:48
  them
• 13:48
  become
• 13:48
  compliant.
• 13:49
  Because
• 13:50
  compliance
• 13:51
  is
• 13:51
  not
• 13:51
  a
• 13:51
  competitive
• 13:51
  advantage.
• 13:52
  We
• 13:53
  all
• 13:53
  have
• 13:53
  to
• 13:53
  do
• 13:54
  this.
• 13:54
  So
• 13:55
  that
• 13:55
  is
• 13:55
  really
• 13:56
  what
• 13:56
  we
• 13:56
  provide
• 13:57
  to
• 13:57
  industry.
• 13:58
  As
• 13:58
  a
• 13:58
  not
• 13:58
  for
• 13:58
  profit
• 13:59
  standards
• 13:59
  organization.
• 14:00
  We're
• 14:01
  able
• 14:01
  to
• 14:01
  convene
• 14:01
  everyone.
• 14:02
  So
• 14:02
  we
• 14:02
  can
• 14:03
  convene
• 14:04
  the
• 14:04
  producers,
• 14:05
  those
• 14:05
  farms
• 14:06
  that
• 14:06
  are
• 14:06
  harvesting,
• 14:07
  the
• 14:07
  distributors,
• 14:08
  the
• 14:09
  grocery
• 14:09
  stores,
• 14:10
  the
• 14:10
  restaurant
• 14:11
  operators,
• 14:11
  even
• 14:12
  the
• 14:12
  solution
• 14:12
  providers,
• 14:13
  enabling
• 14:13
  the
• 14:13
  systems
• 14:14
  and
• 14:14
  say,
• 14:15
  listen,
• 14:15
  this
• 14:16
  is
• 14:16
  what
• 14:16
  the
• 14:16
  requirement
• 14:17
  is.
• 14:17
  How
• 14:18
  can
• 14:18
  we
• 14:18
  leverage
• 14:18
  the
• 14:19
  existing
• 14:19
  standards
• 14:20
  that
• 14:20
  we're
• 14:20
  already
• 14:20
  using
• 14:20
  today
• 14:21
  to
• 14:22
  help
• 14:22
  us
• 14:22
  become
• 14:22
  compliant?
• 14:23
  And
• 14:24
  starting
• 14:24
  with
• 14:24
  that
• 14:25
  foundation
• 14:25
  then
• 14:26
  allows
• 14:26
  us
• 14:26
  to
• 14:27
  number
• 14:27
  One,
• 14:27
  be
• 14:27
  able
• 14:27
  to
• 14:27
  move
• 14:28
  a
• 14:28
  little
• 14:28
  bit
• 14:28
  quicker
• 14:28
  because
• 14:29
  it's
• 14:29
  based
• 14:29
  off
• 14:29
  of
• 14:30
  implementation
• 14:31
  that
• 14:31
  we
• 14:31
  already
• 14:31
  have
• 14:31
  at
• 14:32
  some
• 14:32
  level
• 14:32
  today
• 14:32
  to
• 14:33
  move
• 14:33
  our
• 14:33
  product
• 14:33
  through
• 14:33
  the
• 14:33
  supply
• 14:34
  chain.
• 14:35
  But
• 14:35
  two,
• 14:36
  it
• 14:36
  also
• 14:36
  allows
• 14:37
  me
• 14:37
  to
• 14:37
  be
• 14:37
  able
• 14:38
  to
• 14:38
  enable
• 14:39
  capabilities
• 14:40
  based
• 14:41
  off
• 14:41
  of
• 14:41
  my
• 14:42
  size
• 14:42
  and
• 14:43
  the
• 14:43
  ability
• 14:44
  that
• 14:44
  I
• 14:44
  have
• 14:44
  as
• 14:45
  a
• 14:45
  business.
• 14:45
  Right.
• 14:45
  So
• 14:45
  my
• 14:46
  investment
• 14:46
  may
• 14:46
  look
• 14:47
  differently
• 14:47
  depending
• 14:48
  if
• 14:48
  I'm
• 14:48
  a
• 14:48
  small
• 14:49
  business
• 14:49
  or
• 14:49
  I'm
• 14:49
  a
• 14:49
  mid
• 14:49
  sized
• 14:50
  business
• 14:50
  or
• 14:50
  I'm
• 14:50
  a
• 14:50
  multinational
• 14:51
  that
• 14:51
  has
• 14:51
  operations
• 14:52
  and
• 14:53
  growing
• 14:53
  operations
• 14:54
  outside
• 14:54
  of
• 14:54
  the
• 14:54
  country.
• 14:55
  Right.
• 14:56
  So
• 14:56
  the
• 14:57
  standards
• 14:57
  allow
• 14:58
  those
• 14:58
  solutions
• 14:59
  to
• 14:59
  really
• 14:59
  be
• 15:00
  flexible
• 15:00
  so
• 15:01
  that
• 15:01
  we
• 15:02
  don't
• 15:02
  all
• 15:02
  have
• 15:02
  to
• 15:02
  use
• 15:02
  the
• 15:03
  same
• 15:03
  system
• 15:04
  and
• 15:04
  have
• 15:04
  the
• 15:04
  same
• 15:05
  digital
• 15:05
  capability.
• 15:07
  I
• 15:07
  love
• 15:07
  that
• 15:08
  expression
• 15:08
  that
• 15:08
  compliance
• 15:09
  is
• 15:09
  not
• 15:09
  a
• 15:09
  competitive
• 15:09
  advantage.
• 15:10
  But,
• 15:10
  but
• 15:11
  to
• 15:11
  that
• 15:11
  point
• 15:11
  though,
• 15:11
  as
• 15:12
  much
• 15:12
  as
• 15:12
  I
• 15:12
  love
• 15:12
  that,
• 15:13
  like
• 15:14
  where
• 15:15
  does
• 15:15
  the
• 15:15
  reality
• 15:15
  come
• 15:15
  in
• 15:16
  of
• 15:16
  what
• 15:16
  the
• 15:16
  different
• 15:17
  people
• 15:17
  within
• 15:17
  this
• 15:18
  process
• 15:18
  can
• 15:18
  actually
• 15:19
  afford?
• 15:19
  Can
• 15:19
  you
• 15:19
  touch
• 15:20
  on
• 15:20
  that
• 15:20
  a
• 15:20
  little
• 15:20
  bit
• 15:21
  too?
• 15:21
  Like,
• 15:21
  because
• 15:21
  that's
• 15:21
  gotta
• 15:22
  be
• 15:22
  a
• 15:22
  real
• 15:22
  dynamic
• 15:23
  facing
• 15:23
  some
• 15:24
  of
• 15:24
  the
• 15:24
  potential
• 15:24
  players
• 15:24
  here.
• 15:25
  Not
• 15:25
  everyone
• 15:25
  is
• 15:25
  Walmart
• 15:26
  and
• 15:26
  can
• 15:26
  put
• 15:26
  the
• 15:26
  money
• 15:27
  towards
• 15:27
  this.
• 15:27
  So
• 15:27
  like,
• 15:28
  how
• 15:28
  do
• 15:28
  you
• 15:28
  think
• 15:28
  about
• 15:29
  that?
• 15:30
  Oh
• 15:30
  absolutely,
• 15:30
  it's
• 15:31
  a
• 15:31
  great
• 15:31
  question.
• 15:31
  And
• 15:31
  it's
• 15:32
  like
• 15:32
  the
• 15:32
  million
• 15:32
  dollar
• 15:33
  question
• 15:33
  too,
• 15:33
  right?
• 15:34
  No
• 15:34
  pun
• 15:34
  intended.
• 15:35
  But
• 15:35
  it's
• 15:35
  probably
• 15:35
  literally
• 15:36
  or
• 15:36
  maybe
• 15:36
  not.
• 15:36
  I
• 15:36
  don't
• 15:37
  know,
• 15:37
  multimillion
• 15:38
  dollar
• 15:38
  question
• 15:39
  maybe.
• 15:39
  Yeah.
• 15:39
  For
• 15:40
  Walmart,
• 15:40
  probably
• 15:41
  much
• 15:41
  higher
• 15:41
  for
• 15:42
  them
• 15:42
  for
• 15:42
  sure.
• 15:42
  Yeah,
• 15:43
  yeah.
• 15:43
  But
• 15:43
  for
• 15:43
  Angela's
• 15:44
  Farm
• 15:44
  that
• 15:44
  you
• 15:45
  know,
• 15:45
  is
• 15:45
  only
• 15:45
  doing,
• 15:46
  you
• 15:46
  know,
• 15:46
  $300,000
• 15:48
  annually
• 15:48
  in
• 15:49
  business,
• 15:49
  right.
• 15:49
  So
• 15:49
  maybe
• 15:49
  I
• 15:50
  sell
• 15:50
  to
• 15:50
  my
• 15:50
  local
• 15:51
  Whole
• 15:51
  Foods
• 15:51
  or
• 15:51
  Walmart.
• 15:52
  Right.
• 15:53
  And
• 15:53
  maybe
• 15:53
  I've
• 15:54
  got
• 15:54
  a
• 15:54
  farm
• 15:54
  stand.
• 15:55
  My
• 15:55
  capabilities
• 15:56
  look
• 15:56
  much
• 15:56
  different,
• 15:57
  right.
• 15:57
  Than
• 15:57
  that
• 15:58
  multinational
• 15:59
  company.
• 15:59
  And
• 15:59
  I
• 16:00
  think
• 16:00
  this
• 16:00
  is
• 16:00
  where
• 16:01
  we
• 16:01
  are
• 16:01
  fortunate
• 16:02
  enough
• 16:02
  to
• 16:03
  have
• 16:03
  those
• 16:03
  solution
• 16:04
  providers
• 16:04
  at
• 16:04
  our
• 16:05
  table
• 16:05
  to
• 16:05
  help
• 16:06
  provide
• 16:06
  a
• 16:06
  range
• 16:06
  of
• 16:06
  solutions.
• 16:07
  Right.
• 16:08
  So
• 16:08
  you
• 16:08
  can
• 16:09
  implement
• 16:09
  something
• 16:10
  that
• 16:10
  can
• 16:10
  help
• 16:10
  you
• 16:11
  digitize
• 16:11
  data
• 16:12
  in
• 16:12
  the
• 16:12
  field
• 16:12
  with
• 16:13
  a
• 16:13
  printer
• 16:14
  for
• 16:14
  a
• 16:14
  couple
• 16:15
  hundred,
• 16:15
  couple
• 16:15
  thousand
• 16:16
  dollars.
• 16:16
  Right.
• 16:16
  All
• 16:17
  the
• 16:17
  way
• 16:17
  up
• 16:17
  to
• 16:17
  the
• 16:17
  multimillion
• 16:18
  dollar
• 16:18
  systems
• 16:19
  to
• 16:19
  be
• 16:19
  able
• 16:19
  to
• 16:19
  handle
• 16:20
  product
• 16:20
  or
• 16:21
  volume
• 16:21
  of
• 16:21
  distribution
• 16:22
  or
• 16:23
  selling
• 16:23
  of
• 16:24
  the
• 16:24
  items
• 16:24
  that
• 16:24
  you
• 16:25
  need.
• 16:25
  And
• 16:25
  I
• 16:26
  think
• 16:26
  it
• 16:26
  is
• 16:27
  a
• 16:27
  challenge
• 16:27
  because
• 16:27
  everyone
• 16:28
  knows,
• 16:29
  knows
• 16:30
  that
• 16:30
  there's
• 16:30
  additional,
• 16:31
  but
• 16:31
  it's
• 16:31
  hard
• 16:31
  to
• 16:31
  put
• 16:32
  a
• 16:32
  number
• 16:32
  on
• 16:32
  that
• 16:32
  cost
• 16:33
  because
• 16:33
  there's
• 16:33
  so
• 16:33
  many
• 16:33
  variables.
• 16:34
  What
• 16:35
  size
• 16:35
  business
• 16:35
  am
• 16:35
  I,
• 16:35
  what
• 16:36
  capabilities
• 16:36
  do
• 16:36
  I
• 16:36
  have
• 16:37
  today?
• 16:37
  What
• 16:38
  do
• 16:38
  I
• 16:38
  need
• 16:38
  to
• 16:38
  implement?
• 16:39
  Right.
• 16:39
  So
• 16:39
  I
• 16:40
  talked
• 16:40
  about
• 16:40
  traceability
• 16:41
  lock
• 16:41
  code
• 16:42
  and
• 16:42
  traceability
• 16:42
  lock
• 16:43
  code
• 16:43
  source
• 16:43
  being
• 16:44
  two
• 16:44
  additional
• 16:44
  pieces.
• 16:45
  Well,
• 16:46
  let's
• 16:46
  say
• 16:46
  I'm
• 16:46
  a
• 16:46
  distributor,
• 16:47
  I'm
• 16:47
  capturing
• 16:47
  product
• 16:48
  that
• 16:48
  comes
• 16:48
  in
• 16:48
  and
• 16:48
  product
• 16:49
  that
• 16:49
  goes
• 16:49
  out.
• 16:50
  So
• 16:50
  I'm
• 16:50
  not
• 16:50
  always
• 16:50
  tying
• 16:51
  the
• 16:51
  traceability
• 16:51
  lock
• 16:52
  code,
• 16:52
  but
• 16:53
  maybe
• 16:53
  I
• 16:53
  have
• 16:53
  a
• 16:53
  homegrown
• 16:53
  system,
• 16:54
  so
• 16:54
  it's
• 16:54
  going
• 16:54
  to
• 16:54
  cost
• 16:55
  me
• 16:55
  a
• 16:55
  lot,
• 16:56
  probably
• 16:56
  more
• 16:56
  money
• 16:57
  than
• 16:57
  some
• 16:57
  others
• 16:58
  to
• 16:58
  crack
• 16:58
  open
• 16:59
  the
• 16:59
  system
• 16:59
  and
• 16:59
  write
• 16:59
  some
• 17:00
  new
• 17:00
  code
• 17:00
  to
• 17:00
  get
• 17:00
  some
• 17:01
  of
• 17:01
  those
• 17:01
  new
• 17:02
  fields
• 17:02
  in
• 17:03
  place.
• 17:03
  Or
• 17:04
  maybe
• 17:05
  I'm
• 17:05
  using
• 17:05
  a
• 17:05
  well
• 17:06
  known
• 17:06
  ERP
• 17:07
  system
• 17:07
  and
• 17:07
  I
• 17:07
  can
• 17:07
  say,
• 17:08
  hey,
• 17:08
  I
• 17:08
  know
• 17:08
  you've
• 17:08
  got
• 17:09
  this
• 17:09
  data
• 17:09
  field,
• 17:09
  can
• 17:09
  you
• 17:10
  bring
• 17:10
  it
• 17:10
  in?
• 17:10
  And
• 17:10
  that
• 17:10
  cost
• 17:11
  structure
• 17:11
  is
• 17:11
  going
• 17:11
  to
• 17:11
  look
• 17:11
  a
• 17:12
  little
• 17:12
  bit
• 17:12
  different.
• 17:13
  So
• 17:13
  I
• 17:13
  think
• 17:14
  it's
• 17:14
  hard
• 17:15
  to
• 17:15
  put
• 17:15
  a
• 17:15
  cost
• 17:15
  on
• 17:15
  there
• 17:16
  for
• 17:16
  everyone.
• 17:16
  But
• 17:16
  I
• 17:16
  think
• 17:17
  this
• 17:17
  is
• 17:17
  where
• 17:17
  the
• 17:17
  standards
• 17:18
  allow
• 17:18
  that
• 17:19
  cost
• 17:19
  to
• 17:19
  be
• 17:19
  palatable
• 17:20
  for
• 17:20
  the
• 17:21
  size
• 17:21
  of
• 17:21
  organization
• 17:22
  that
• 17:22
  they
• 17:22
  are
• 17:22
  and
• 17:22
  the
• 17:22
  capabilities
• 17:23
  that
• 17:23
  they
• 17:23
  need
• 17:23
  to
• 17:24
  add
• 17:24
  on.
• 17:24
  Whether
• 17:24
  they're
• 17:25
  just
• 17:25
  looking
• 17:26
  at
• 17:26
  the
• 17:26
  minimum
• 17:27
  data
• 17:27
  set
• 17:27
  for
• 17:27
  compliance
• 17:28
  or
• 17:29
  they're
• 17:29
  really
• 17:29
  going
• 17:29
  to
• 17:30
  that
• 17:30
  gold
• 17:30
  standard
• 17:31
  implementation
• 17:32
  where
• 17:32
  we're
• 17:32
  digitizing
• 17:33
  everything
• 17:33
  and
• 17:33
  kind
• 17:33
  of
• 17:34
  have
• 17:34
  everything
• 17:34
  at
• 17:34
  our
• 17:34
  fingertips
• 17:35
  because
• 17:36
  there's
• 17:36
  a
• 17:36
  use
• 17:36
  case
• 17:37
  for
• 17:37
  both.
• 17:38
  Yeah,
• 17:38
  but
• 17:38
  Angela,
• 17:39
  the
• 17:39
  one
• 17:39
  thing
• 17:39
  I
• 17:39
  think
• 17:39
  about
• 17:39
  from
• 17:40
  like
• 17:40
  a,
• 17:40
  from
• 17:40
  an
• 17:40
  entrepreneur
• 17:41
  perspective
• 17:41
  too
• 17:41
  is
• 17:41
  like
• 17:42
  some
• 17:42
  of
• 17:42
  what
• 17:42
  you're
• 17:42
  saying
• 17:42
  is
• 17:42
  a
• 17:42
  hard
• 17:43
  pill
• 17:43
  to
• 17:43
  swallow
• 17:43
  because
• 17:44
  like,
• 17:44
  you
• 17:45
  know,
• 17:45
  where
• 17:45
  does
• 17:45
  the
• 17:45
  ROI
• 17:46
  come
• 17:46
  from?
• 17:46
  Like,
• 17:46
  is
• 17:46
  there
• 17:47
  an
• 17:47
  ROI
• 17:47
  in
• 17:48
  traceability?
• 17:49
  Yeah.
• 17:50
  And
• 17:50
  I
• 17:51
  would
• 17:51
  actually
• 17:51
  say
• 17:51
  no.
• 17:51
  No,
• 17:52
  there
• 17:52
  is
• 17:52
  not.
• 17:52
  And
• 17:52
  I
• 17:52
  think
• 17:52
  we
• 17:53
  learned.
• 17:54
  No,
• 17:54
  there
• 17:55
  absolutely
• 17:55
  isn't.
• 17:55
  We
• 17:56
  learned
• 17:56
  that
• 17:56
  a
• 17:56
  lot
• 17:56
  during
• 17:57
  the
• 17:57
  Produce
• 17:57
  Traceability
• 17:58
  initiative
• 17:59
  because
• 17:59
  I
• 17:59
  think
• 17:59
  we're
• 18:00
  really
• 18:00
  trying
• 18:00
  to
• 18:00
  isolate
• 18:01
  in
• 18:01
  order
• 18:01
  to
• 18:01
  deliver,
• 18:02
  you
• 18:02
  know,
• 18:02
  track
• 18:03
  and
• 18:03
  trace
• 18:03
  opportunities
• 18:04
  across
• 18:05
  the
• 18:05
  supply
• 18:05
  chain
• 18:06
  for
• 18:06
  faster
• 18:07
  investigation
• 18:08
  purposes.
• 18:09
  We're
• 18:10
  never
• 18:10
  going
• 18:10
  to
• 18:10
  find
• 18:10
  an
• 18:11
  ROI
• 18:11
  for
• 18:11
  looking
• 18:12
  at
• 18:12
  that
• 18:12
  limited
• 18:12
  scope.
• 18:13
  What
• 18:14
  we
• 18:14
  have
• 18:14
  been
• 18:15
  advising
• 18:15
  companies
• 18:16
  is
• 18:16
  really
• 18:17
  take
• 18:17
  a
• 18:17
  step
• 18:17
  back.
• 18:18
  What
• 18:18
  are
• 18:18
  we
• 18:19
  unlocking
• 18:20
  when
• 18:20
  we're
• 18:20
  looking
• 18:20
  at
• 18:21
  the
• 18:21
  additional
• 18:21
  data
• 18:22
  that
• 18:22
  we're
• 18:22
  capturing
• 18:22
  and
• 18:23
  sharing,
• 18:23
  what
• 18:23
  are
• 18:23
  we
• 18:24
  doing?
• 18:24
  We're
• 18:24
  providing
• 18:24
  visibility
• 18:25
  end
• 18:25
  to
• 18:25
  end.
• 18:26
  Sometimes
• 18:26
  I
• 18:26
  can
• 18:27
  never
• 18:27
  see
• 18:27
  past
• 18:27
  the
• 18:28
  product
• 18:28
  I
• 18:28
  send
• 18:28
  to
• 18:28
  Ann
• 18:29
  to
• 18:29
  know
• 18:29
  what
• 18:29
  you're
• 18:29
  doing
• 18:29
  with
• 18:29
  it.
• 18:30
  Chris,
• 18:30
  that's
• 18:31
  what
• 18:31
  some
• 18:31
  of
• 18:31
  these
• 18:32
  things
• 18:32
  enable
• 18:32
  is.
• 18:33
  I've
• 18:33
  now
• 18:33
  got
• 18:33
  full
• 18:34
  visibility
• 18:34
  from
• 18:35
  end
• 18:35
  to
• 18:35
  end
• 18:35
  of
• 18:35
  what's
• 18:36
  happening
• 18:36
  with
• 18:36
  my
• 18:36
  product
• 18:37
  or
• 18:37
  where
• 18:37
  it's
• 18:37
  going.
• 18:38
  And
• 18:38
  that's
• 18:39
  where
• 18:39
  the
• 18:39
  ROI
• 18:40
  comes
• 18:40
  in.
• 18:40
  And
• 18:41
  again,
• 18:41
  this
• 18:41
  is
• 18:41
  where
• 18:42
  each
• 18:42
  company
• 18:43
  is
• 18:43
  unique
• 18:44
  and
• 18:44
  looking
• 18:44
  at
• 18:44
  what
• 18:44
  those
• 18:44
  opportunities
• 18:45
  are.
• 18:45
  We've
• 18:46
  done
• 18:47
  a
• 18:48
  lot
• 18:48
  of
• 18:48
  pilots
• 18:49
  and
• 18:49
  use
• 18:49
  cases
• 18:49
  that
• 18:50
  we've
• 18:50
  shared
• 18:50
  back
• 18:50
  out
• 18:50
  with
• 18:50
  the
• 18:51
  industry.
• 18:51
  And
• 18:51
  I
• 18:51
  would
• 18:51
  say,
• 18:52
  you
• 18:52
  know,
• 18:52
  some
• 18:53
  are
• 18:54
  very
• 18:54
  dependent.
• 18:55
  Like
• 18:55
  let's
• 18:56
  take
• 18:56
  Subway.
• 18:57
  They've
• 18:57
  got
• 18:57
  their
• 18:57
  independent
• 18:58
  purchasing
• 18:59
  co
• 18:59
  op
• 18:59
  which
• 19:00
  is
• 19:00
  like
• 19:00
  their
• 19:00
  supply
• 19:01
  chain
• 19:01
  arm
• 19:01
  for,
• 19:02
  for
• 19:02
  all
• 19:02
  of
• 19:02
  their,
• 19:03
  all
• 19:03
  of
• 19:03
  their
• 19:04
  Subway
• 19:05
  restaurants
• 19:06
  inside
• 19:06
  of
• 19:06
  the
• 19:06
  US
• 19:07
  and
• 19:08
  they
• 19:08
  had
• 19:08
  actually
• 19:09
  worked
• 19:09
  on
• 19:10
  putting
• 19:11
  Together,
• 19:11
  the
• 19:12
  requirements
• 19:12
  that
• 19:12
  came
• 19:13
  from
• 19:13
  the
• 19:13
  Produce
• 19:13
  Traceability
• 19:14
  Initiative,
• 19:14
  which
• 19:14
  is
• 19:15
  how
• 19:15
  do
• 19:15
  we
• 19:15
  get
• 19:15
  to
• 19:17
  lot
• 19:18
  code
• 19:18
  information
• 19:19
  at
• 19:20
  every
• 19:20
  case
• 19:20
  that
• 19:21
  is
• 19:21
  going
• 19:21
  through
• 19:21
  the
• 19:21
  supply
• 19:22
  chain.
• 19:23
  And
• 19:23
  as
• 19:23
  they
• 19:24
  did
• 19:24
  that
• 19:24
  and
• 19:24
  they
• 19:24
  got
• 19:25
  to
• 19:25
  the
• 19:25
  full
• 19:25
  visibility
• 19:26
  of
• 19:26
  what
• 19:26
  they
• 19:26
  were
• 19:26
  receiving,
• 19:27
  what
• 19:27
  was
• 19:27
  going
• 19:27
  into
• 19:27
  their
• 19:28
  stores,
• 19:28
  they
• 19:28
  could
• 19:29
  automate
• 19:29
  inventory.
• 19:30
  So
• 19:31
  the
• 19:31
  folks
• 19:32
  that
• 19:32
  were
• 19:32
  working
• 19:32
  in
• 19:33
  those
• 19:33
  stores
• 19:33
  actually
• 19:34
  had
• 19:34
  an
• 19:34
  app
• 19:34
  on
• 19:34
  their
• 19:34
  phone
• 19:35
  where
• 19:35
  they
• 19:35
  could
• 19:35
  just
• 19:35
  go
• 19:36
  back
• 19:36
  in
• 19:36
  the
• 19:36
  back
• 19:36
  room
• 19:37
  and
• 19:37
  look
• 19:37
  at
• 19:37
  the
• 19:37
  barcodes
• 19:38
  for
• 19:38
  the
• 19:38
  products
• 19:38
  that
• 19:39
  were
• 19:39
  back
• 19:39
  there.
• 19:39
  And
• 19:39
  it
• 19:39
  gave
• 19:39
  them
• 19:40
  everything
• 19:40
  they
• 19:40
  needed
• 19:41
  around
• 19:41
  the
• 19:41
  freshness,
• 19:42
  the
• 19:42
  lock
• 19:43
  code,
• 19:43
  should
• 19:43
  a
• 19:43
  product
• 19:44
  come
• 19:44
  into
• 19:44
  question.
• 19:45
  And
• 19:45
  they
• 19:45
  really,
• 19:45
  they
• 19:46
  estimated
• 19:46
  that
• 19:47
  about
• 19:47
  9,200
• 19:48
  of
• 19:48
  hours
• 19:48
  of
• 19:49
  labor
• 19:49
  could
• 19:50
  be
• 19:50
  saved
• 19:50
  annually
• 19:51
  because
• 19:52
  that
• 19:52
  information
• 19:52
  was
• 19:53
  automatically
• 19:53
  available
• 19:54
  and
• 19:54
  there
• 19:54
  was
• 19:54
  no
• 19:54
  manual
• 19:55
  process
• 19:55
  involved,
• 19:56
  which
• 19:56
  was
• 19:57
  a
• 19:57
  savings
• 19:57
  of
• 19:57
  over
• 19:57
  $100,000
• 19:58
  a
• 19:58
  year.
• 19:59
  Right.
• 19:59
  So
• 19:59
  think
• 19:59
  of
• 20:00
  even
• 20:00
  just
• 20:00
  taking
• 20:00
  inventory.
• 20:01
  I
• 20:01
  can
• 20:02
  automatically
• 20:02
  scan
• 20:02
  it
• 20:02
  with
• 20:03
  my
• 20:03
  phone
• 20:03
  as
• 20:03
  opposed
• 20:03
  to
• 20:03
  somebody
• 20:04
  going
• 20:04
  in
• 20:04
  the
• 20:04
  back
• 20:04
  room
• 20:05
  and
• 20:05
  clicking
• 20:05
  things
• 20:06
  off.
• 20:07
  And
• 20:07
  I
• 20:07
  would
• 20:07
  say
• 20:07
  reversely,
• 20:08
  on
• 20:08
  the
• 20:08
  brand
• 20:09
  side,
• 20:09
  we
• 20:09
  did
• 20:10
  success
• 20:11
  story
• 20:11
  with
• 20:12
  Ocean
• 20:13
  Mist
• 20:13
  last
• 20:14
  year,
• 20:14
  and
• 20:14
  they
• 20:15
  had
• 20:15
  also
• 20:15
  found
• 20:16
  as
• 20:16
  they
• 20:16
  were
• 20:16
  harvesting
• 20:16
  product
• 20:17
  and
• 20:17
  putting
• 20:17
  all
• 20:17
  this
• 20:18
  information
• 20:18
  on
• 20:19
  the
• 20:19
  cases
• 20:19
  of
• 20:19
  product,
• 20:20
  that
• 20:20
  they
• 20:20
  were
• 20:21
  saving
• 20:21
  25
• 20:22
  to
• 20:22
  35%
• 20:24
  of
• 20:24
  their
• 20:25
  time
• 20:25
  savings
• 20:26
  from
• 20:26
  their
• 20:26
  crew.
• 20:27
  So
• 20:27
  they
• 20:27
  were
• 20:27
  increasing
• 20:28
  their
• 20:28
  efficiency
• 20:29
  because
• 20:29
  they
• 20:29
  could
• 20:29
  see
• 20:29
  exactly
• 20:30
  what
• 20:30
  was
• 20:30
  happening
• 20:30
  in
• 20:30
  the
• 20:30
  field
• 20:31
  and
• 20:32
  when
• 20:32
  it
• 20:32
  was
• 20:32
  going
• 20:32
  into
• 20:32
  the
• 20:32
  cooler
• 20:33
  and
• 20:33
  at
• 20:33
  what
• 20:33
  time.
• 20:34
  Which
• 20:34
  let's
• 20:35
  think
• 20:35
  about
• 20:35
  that.
• 20:35
  That
• 20:36
  also
• 20:36
  helps
• 20:36
  with
• 20:37
  inventory
• 20:37
  rotation,
• 20:38
  first
• 20:39
  in,
• 20:39
  first
• 20:40
  out,
• 20:40
  which
• 20:41
  could
• 20:41
  even
• 20:41
  affect
• 20:42
  some
• 20:42
  of
• 20:42
  the
• 20:42
  waste
• 20:42
  reduction.
• 20:43
  Right.
• 20:43
  That
• 20:43
  we
• 20:44
  see
• 20:44
  that
• 20:44
  is
• 20:44
  so
• 20:44
  prevalent
• 20:45
  in
• 20:45
  the
• 20:45
  supply
• 20:45
  chain.
• 20:46
  So
• 20:46
  there's
• 20:46
  so
• 20:47
  many
• 20:47
  use
• 20:47
  cases
• 20:48
  that
• 20:48
  could
• 20:49
  be
• 20:49
  unlocked
• 20:49
  depending
• 20:50
  on
• 20:50
  where
• 20:50
  you're
• 20:50
  at
• 20:51
  in
• 20:51
  the
• 20:51
  supply
• 20:51
  chain
• 20:51
  and
• 20:52
  what
• 20:52
  role
• 20:52
  that
• 20:52
  you
• 20:52
  play,
• 20:53
  that
• 20:53
  we're
• 20:53
  really
• 20:54
  encouraging
• 20:54
  the
• 20:54
  folks
• 20:54
  to
• 20:55
  say,
• 20:55
  what
• 20:56
  information
• 20:56
  are
• 20:57
  you
• 20:57
  getting
• 20:57
  from
• 20:58
  a
• 20:58
  visibility
• 20:58
  standpoint
• 20:59
  across
• 20:59
  your
• 20:59
  operation
• 21:00
  or
• 21:00
  across
• 21:00
  your
• 21:01
  supply
• 21:01
  chain
• 21:01
  that
• 21:01
  can
• 21:02
  really
• 21:02
  drive
• 21:02
  value
• 21:03
  back
• 21:03
  into
• 21:03
  the
• 21:04
  business
• 21:04
  to
• 21:04
  help
• 21:04
  with
• 21:05
  that
• 21:05
  ROI
• 21:05
  you
• 21:05
  were
• 21:05
  asking
• 21:06
  about,
• 21:06
  Chris.
• 21:07
  Yeah.
• 21:07
  When
• 21:07
  you
• 21:07
  talk
• 21:07
  and
• 21:08
  you
• 21:08
  talk
• 21:08
  first
• 21:08
  in,
• 21:08
  first
• 21:08
  out,
• 21:09
  I
• 21:09
  always
• 21:09
  think
• 21:09
  about,
• 21:09
  you
• 21:09
  know,
• 21:09
  your
• 21:10
  cash
• 21:10
  cycle
• 21:10
  and
• 21:10
  your
• 21:11
  inventory
• 21:11
  carrying
• 21:11
  costs
• 21:12
  as
• 21:12
  well.
• 21:12
  So.
• 21:12
  Yeah,
• 21:13
  so
• 21:13
  that,
• 21:13
  that
• 21:13
  makes
• 21:14
  sense.
• 21:14
  So,
• 21:14
  so
• 21:14
  since
• 21:15
  you're
• 21:15
  saying
• 21:15
  ROI
• 21:15
  doesn't
• 21:16
  come
• 21:16
  from
• 21:16
  traceability,
• 21:16
  it
• 21:17
  comes
• 21:17
  from
• 21:17
  visibility.
• 21:17
  That's,
• 21:18
  that's,
• 21:18
  that's,
• 21:19
  that's,
• 21:19
  that's
• 21:19
  how
• 21:19
  we
• 21:20
  should
• 21:20
  be
• 21:20
  thinking
• 21:20
  about
• 21:20
  this
• 21:21
  broadly
• 21:21
  as
• 21:21
  an
• 21:21
  industry.
• 21:22
  Yeah,
• 21:23
  absolutely.
• 21:24
  And
• 21:24
  just
• 21:24
  the
• 21:25
  labor
• 21:25
  hours
• 21:26
  associated
• 21:26
  with
• 21:27
  some
• 21:27
  of
• 21:27
  those
• 21:27
  tasks,
• 21:28
  I
• 21:28
  mean,
• 21:28
  you're,
• 21:29
  that's
• 21:29
  somebody's
• 21:29
  whole
• 21:30
  job
• 21:30
  when
• 21:30
  you're
• 21:30
  talking.
• 21:31
  Thousands
• 21:31
  going
• 21:31
  to
• 21:31
  the
• 21:32
  firing
• 21:32
  cabinet.
• 21:32
  Ann.
• 21:33
  Yes.
• 21:34
  Yeah.
• 21:34
  Or
• 21:35
  Just,
• 21:35
  you
• 21:35
  know,
• 21:35
  in
• 21:35
  the
• 21:36
  back
• 21:36
  room,
• 21:36
  I
• 21:37
  think
• 21:37
  of
• 21:37
  the
• 21:37
  subway
• 21:38
  example
• 21:38
  like
• 21:38
  you
• 21:38
  gave.
• 21:39
  I
• 21:39
  mean,
• 21:39
  just
• 21:39
  in
• 21:39
  the
• 21:39
  back
• 21:40
  room.
• 21:40
  Being
• 21:40
  able
• 21:40
  to
• 21:40
  do
• 21:41
  all
• 21:41
  of
• 21:41
  that
• 21:41
  inventorying
• 21:42
  and
• 21:42
  analysis
• 21:43
  in
• 21:43
  a
• 21:43
  matter
• 21:43
  of
• 21:43
  seconds
• 21:44
  lets
• 21:44
  you
• 21:45
  operate
• 21:45
  what's
• 21:46
  already
• 21:46
  a
• 21:46
  really
• 21:46
  lean
• 21:47
  business
• 21:48
  much
• 21:48
  more
• 21:48
  efficiently,
• 21:49
  I
• 21:49
  would
• 21:49
  imagine.
• 21:51
  Well,
• 21:51
  let's,
• 21:52
  let's
• 21:52
  close
• 21:53
  with,
• 21:53
  you
• 21:53
  know,
• 21:54
  this
• 21:54
  question.
• 21:54
  Just
• 21:55
  last
• 21:55
  month,
• 21:55
  Angela,
• 21:56
  you
• 21:56
  let
• 21:56
  us
• 21:56
  know
• 21:56
  that
• 21:57
  the
• 21:57
  FDA
• 21:58
  extended
• 21:58
  the
• 21:58
  food
• 21:59
  traceability
• 22:00
  rule
• 22:00
  by
• 22:00
  another
• 22:01
  30
• 22:01
  months.
• 22:02
  So
• 22:03
  I'm
• 22:03
  wondering,
• 22:03
  does
• 22:03
  this
• 22:04
  mean
• 22:04
  that
• 22:05
  all
• 22:05
  of
• 22:06
  the
• 22:06
  food
• 22:07
  service
• 22:07
  providers
• 22:08
  and
• 22:08
  brands
• 22:08
  listening
• 22:09
  can
• 22:09
  breathe
• 22:09
  easy?
• 22:10
  I'm
• 22:11
  guessing
• 22:11
  not.
• 22:12
  But
• 22:12
  what's
• 22:13
  your
• 22:13
  stance
• 22:13
  on
• 22:13
  that
• 22:14
  and
• 22:14
  what
• 22:14
  does
• 22:14
  this
• 22:14
  mean
• 22:15
  for
• 22:15
  the
• 22:15
  industry?
• 22:16
  Yeah,
• 22:17
  that
• 22:18
  has
• 22:18
  definitely
• 22:18
  been
• 22:19
  a
• 22:19
  question
• 22:19
  top
• 22:19
  of
• 22:19
  mind
• 22:19
  for
• 22:20
  everybody.
• 22:20
  Right.
• 22:20
  As
• 22:21
  with
• 22:21
  the
• 22:21
  announcement.
• 22:21
  And
• 22:22
  I
• 22:22
  guess
• 22:23
  I
• 22:23
  would
• 22:23
  go
• 22:23
  back
• 22:23
  to
• 22:24
  my
• 22:24
  college
• 22:25
  or
• 22:25
  high
• 22:25
  school
• 22:25
  days,
• 22:25
  right.
• 22:26
  If
• 22:26
  my
• 22:27
  test
• 22:27
  was
• 22:27
  supposed
• 22:28
  to
• 22:28
  be
• 22:28
  on
• 22:28
  Friday
• 22:29
  and
• 22:29
  my
• 22:29
  professor
• 22:30
  said,
• 22:30
  you
• 22:30
  know
• 22:30
  what,
• 22:30
  we're
• 22:31
  going
• 22:31
  to
• 22:31
  give
• 22:31
  it
• 22:31
  to
• 22:31
  you
• 22:31
  the
• 22:31
  following
• 22:32
  week,
• 22:32
  does
• 22:32
  that
• 22:33
  mean
• 22:33
  we
• 22:33
  just
• 22:33
  wait
• 22:33
  and
• 22:33
  cram
• 22:34
  the
• 22:34
  night
• 22:34
  before?
• 22:35
  Right.
• 22:35
  Do
• 22:36
  we
• 22:36
  utilize
• 22:36
  some
• 22:36
  of
• 22:36
  us?
• 22:37
  Maybe,
• 22:38
  Maybe.
• 22:38
  Right.
• 22:39
  But
• 22:39
  then
• 22:39
  we're
• 22:40
  still
• 22:40
  hoping
• 22:40
  and
• 22:40
  praying,
• 22:41
  right?
• 22:42
  Exactly.
• 22:43
  We
• 22:43
  want.
• 22:44
  Yeah,
• 22:44
  that's
• 22:44
  great.
• 22:46
  You
• 22:46
  know,
• 22:46
  I
• 22:46
  think
• 22:46
  this
• 22:46
  is
• 22:47
  much
• 22:47
  the
• 22:47
  same
• 22:47
  way.
• 22:48
  And
• 22:48
  you
• 22:48
  know,
• 22:49
  all
• 22:49
  kidding
• 22:49
  aside,
• 22:50
  I
• 22:50
  think
• 22:50
  this
• 22:50
  is
• 22:50
  where
• 22:51
  we
• 22:51
  really
• 22:52
  saw
• 22:52
  the
• 22:52
  FDA
• 22:53
  listen
• 22:53
  to
• 22:53
  the
• 22:53
  industry.
• 22:55
  So
• 22:55
  when
• 22:55
  the
• 22:55
  rule
• 22:56
  did
• 22:56
  come
• 22:56
  out
• 22:57
  and
• 22:57
  it
• 22:57
  was
• 22:58
  effective
• 22:58
  in
• 22:58
  2023
• 22:59
  and
• 22:59
  they
• 22:59
  were
• 22:59
  asking
• 23:00
  for
• 23:00
  everyone
• 23:00
  to
• 23:00
  be
• 23:00
  compliant
• 23:01
  by
• 23:01
  2026,
• 23:02
  I
• 23:03
  think
• 23:03
  there
• 23:03
  we'
• 23:04
  really
• 23:04
  trying
• 23:04
  to
• 23:04
  provide
• 23:05
  some
• 23:05
  education
• 23:05
  around.
• 23:06
  Listen,
• 23:06
  this
• 23:06
  is
• 23:07
  a
• 23:07
  change
• 23:07
  to
• 23:08
  people
• 23:08
  to
• 23:09
  process
• 23:09
  and
• 23:09
  technologies
• 23:10
  for
• 23:10
  everyone
• 23:10
  in
• 23:10
  the
• 23:11
  supply
• 23:11
  chain
• 23:12
  and
• 23:12
  it's
• 23:12
  going
• 23:12
  to
• 23:12
  be
• 23:12
  different
• 23:13
  for
• 23:13
  everyone
• 23:13
  as
• 23:13
  we've
• 23:14
  talked
• 23:14
  about.
• 23:14
  And
• 23:14
  we've
• 23:14
  got
• 23:15
  to
• 23:15
  allow
• 23:15
  time
• 23:15
  for
• 23:15
  that
• 23:16
  because
• 23:16
  we
• 23:17
  need
• 23:17
  to
• 23:17
  get
• 23:17
  it
• 23:17
  right.
• 23:18
  We're
• 23:18
  providing
• 23:18
  safe
• 23:19
  food
• 23:19
  today,
• 23:19
  it
• 23:19
  needs
• 23:19
  to
• 23:20
  be
• 23:20
  even
• 23:20
  safer
• 23:20
  in
• 23:20
  the
• 23:20
  future.
• 23:21
  Let's
• 23:22
  make
• 23:22
  sure
• 23:22
  that
• 23:22
  we're
• 23:22
  all
• 23:22
  getting
• 23:23
  it
• 23:23
  right
• 23:23
  and
• 23:23
  working
• 23:23
  together.
• 23:24
  And
• 23:24
  that
• 23:24
  just
• 23:24
  takes
• 23:25
  a
• 23:25
  little
• 23:25
  bit
• 23:25
  more
• 23:25
  time
• 23:26
  than
• 23:27
  what
• 23:27
  we
• 23:27
  thought
• 23:27
  was
• 23:27
  allocated.
• 23:28
  So
• 23:29
  the
• 23:29
  30
• 23:29
  month
• 23:30
  extension,
• 23:30
  we
• 23:30
  really
• 23:30
  think
• 23:31
  this
• 23:31
  gives
• 23:31
  us
• 23:31
  time
• 23:32
  to
• 23:33
  stay
• 23:33
  the
• 23:33
  course
• 23:34
  we've
• 23:34
  already
• 23:34
  planned
• 23:35
  for
• 23:35
  those
• 23:35
  investments.
• 23:36
  Let's
• 23:36
  keep
• 23:37
  them
• 23:37
  going,
• 23:37
  let's
• 23:38
  implement,
• 23:38
  let's
• 23:39
  start
• 23:39
  doing
• 23:39
  some
• 23:39
  more
• 23:40
  pilots.
• 23:40
  You
• 23:40
  know,
• 23:41
  we're
• 23:41
  hearing
• 23:41
  from
• 23:41
  the
• 23:41
  industry,
• 23:42
  there
• 23:42
  are
• 23:42
  still
• 23:42
  a
• 23:42
  lot
• 23:42
  of
• 23:43
  questions
• 23:43
  around.
• 23:44
  Well,
• 23:44
  sometimes
• 23:44
  my
• 23:44
  product
• 23:45
  is
• 23:45
  delivered,
• 23:46
  you
• 23:46
  know,
• 23:46
  direct
• 23:46
  store
• 23:47
  delivery.
• 23:47
  It's
• 23:47
  coming
• 23:47
  in
• 23:48
  front
• 23:48
  of
• 23:48
  the
• 23:48
  house,
• 23:48
  not
• 23:48
  in
• 23:48
  the
• 23:49
  back
• 23:49
  of
• 23:49
  the
• 23:49
  house
• 23:49
  or
• 23:50
  I
• 23:50
  have
• 23:50
  in
• 23:50
  store
• 23:51
  transfers
• 23:52
  or
• 23:52
  I'm
• 23:52
  manufacturing,
• 23:53
  you
• 23:53
  know,
• 23:54
  my
• 23:54
  product
• 23:55
  off
• 23:55
  site
• 23:55
  and
• 23:55
  it's
• 23:56
  being
• 23:56
  delivered
• 23:56
  to
• 23:56
  50
• 23:57
  different
• 23:57
  stores.
• 23:58
  Those
• 23:58
  are
• 23:59
  not
• 23:59
  the
• 23:59
  rules.
• 23:59
  Those
• 24:00
  are
• 24:00
  the
• 24:00
  exceptions
• 24:01
  of
• 24:01
  some
• 24:01
  of
• 24:01
  the
• 24:02
  business
• 24:02
  processes.
• 24:03
  Right.
• 24:03
  And
• 24:04
  we
• 24:04
  need
• 24:04
  to
• 24:04
  know
• 24:04
  how
• 24:04
  to
• 24:05
  account
• 24:05
  for
• 24:05
  those.
• 24:05
  And
• 24:06
  that's
• 24:06
  where
• 24:06
  we
• 24:06
  still
• 24:06
  have
• 24:07
  a
• 24:07
  lot
• 24:07
  of
• 24:07
  questions.
• 24:08
  So
• 24:08
  I
• 24:09
  would
• 24:09
  encourage
• 24:10
  the
• 24:10
  industry,
• 24:11
  let's
• 24:12
  find
• 24:12
  the
• 24:12
  answers
• 24:12
  to
• 24:12
  those
• 24:13
  questions
• 24:13
  in
• 24:13
  these
• 24:13
  additional
• 24:14
  30
• 24:14
  months.
• 24:15
  Let's
• 24:15
  look
• 24:15
  at
• 24:15
  those,
• 24:16
  let's
• 24:16
  convene,
• 24:17
  let's
• 24:18
  determine
• 24:18
  what
• 24:18
  this
• 24:19
  means
• 24:19
  to
• 24:19
  us
• 24:19
  and
• 24:19
  let's
• 24:20
  share
• 24:20
  that
• 24:20
  information.
• 24:21
  Because
• 24:21
  like
• 24:21
  I
• 24:21
  said,
• 24:21
  this
• 24:22
  is
• 24:22
  something
• 24:23
  that
• 24:23
  we
• 24:23
  all
• 24:23
  have
• 24:23
  to
• 24:23
  work
• 24:23
  towards.
• 24:24
  And
• 24:24
  the
• 24:24
  more
• 24:24
  we
• 24:24
  can
• 24:25
  share
• 24:25
  and
• 24:25
  learn
• 24:26
  from
• 24:26
  each
• 24:26
  other,
• 24:27
  the
• 24:27
  faster
• 24:27
  we
• 24:28
  can
• 24:28
  all
• 24:28
  get
• 24:28
  there
• 24:28
  and
• 24:29
  really
• 24:29
  start
• 24:29
  experiencing
• 24:30
  some
• 24:30
  of
• 24:30
  those
• 24:31
  benefits
• 24:31
  with
• 24:31
  the
• 24:32
  visibility
• 24:32
  that
• 24:32
  we're
• 24:33
  providing
• 24:33
  across
• 24:33
  the
• 24:34
  supply
• 24:34
  chain.
• 24:35
  Right.
• 24:35
  And
• 24:35
  it
• 24:35
  sounds
• 24:35
  like
• 24:35
  the
• 24:36
  digital
• 24:36
  capabilities
• 24:37
  that
• 24:38
  are
• 24:38
  now
• 24:38
  in
• 24:38
  play
• 24:39
  in
• 24:39
  each
• 24:39
  of
• 24:39
  these
• 24:39
  scenarios
• 24:40
  are
• 24:40
  accessible
• 24:41
  to
• 24:41
  each
• 24:42
  of
• 24:42
  these
• 24:42
  brands
• 24:43
  are
• 24:44
  allowing
• 24:44
  you
• 24:45
  to
• 24:45
  do
• 24:45
  that.
• 24:45
  It's
• 24:45
  just
• 24:46
  kind
• 24:46
  of
• 24:46
  moving
• 24:46
  forward
• 24:47
  and
• 24:47
  taking
• 24:47
  action
• 24:48
  to
• 24:48
  share
• 24:48
  that
• 24:49
  out
• 24:49
  and
• 24:49
  make
• 24:50
  sure
• 24:50
  that
• 24:50
  we're,
• 24:50
  we're
• 24:51
  still
• 24:51
  working
• 24:52
  towards
• 24:52
  that
• 24:52
  consistency
• 24:53
  across,
• 24:54
  across
• 24:55
  organizations.
• 24:56
  So
• 24:56
  that's,
• 24:57
  don't
• 24:58
  cram
• 24:58
  is,
• 24:59
  is
• 24:59
  what
• 24:59
  we're
• 24:59
  talking
• 25:00
  about
• 25:00
  here.
• 25:00
  Let's
• 25:01
  use
• 25:01
  this
• 25:01
  extra
• 25:02
  time
• 25:02
  wisely.
• 25:03
  That's
• 25:03
  right.
• 25:05
  Oh,
• 25:05
  go
• 25:05
  ahead,
• 25:05
  Angela.
• 25:06
  Well,
• 25:06
  I
• 25:06
  was
• 25:06
  just
• 25:07
  gonna
• 25:07
  say,
• 25:07
  I
• 25:07
  think
• 25:07
  one
• 25:07
  of
• 25:07
  the
• 25:07
  other
• 25:07
  things
• 25:08
  I
• 25:08
  didn't
• 25:08
  touch
• 25:08
  on,
• 25:09
  but
• 25:09
  I
• 25:09
  think
• 25:09
  it's
• 25:09
  very
• 25:09
  prevalent
• 25:10
  here
• 25:10
  in
• 25:10
  the
• 25:10
  extended
• 25:11
  time
• 25:11
  is
• 25:11
  that
• 25:12
  the
• 25:12
  rule
• 25:13
  affects
• 25:13
  19
• 25:13
  different
• 25:14
  products.
• 25:15
  Right.
• 25:15
  So
• 25:15
  you're
• 25:15
  talking
• 25:16
  about
• 25:16
  19
• 25:16
  food,
• 25:16
  different
• 25:17
  categories
• 25:17
  and
• 25:17
  it's
• 25:18
  not
• 25:18
  consistent.
• 25:19
  It's
• 25:19
  soft
• 25:20
  cheeses
• 25:20
  to
• 25:21
  fin
• 25:21
  fish
• 25:21
  to
• 25:22
  fresh
• 25:22
  cut
• 25:22
  produce
• 25:23
  and
• 25:24
  vegetables.
• 25:25
  So
• 25:25
  it
• 25:25
  also
• 25:25
  depends
• 25:25
  on
• 25:25
  the
• 25:26
  state
• 25:26
  of
• 25:26
  the
• 25:26
  product
• 25:27
  as
• 25:27
  to
• 25:27
  whether
• 25:28
  it
• 25:28
  applies
• 25:28
  or
• 25:28
  not.
• 25:29
  And
• 25:29
  there
• 25:29
  are
• 25:29
  so
• 25:29
  many
• 25:30
  questions
• 25:30
  inside
• 25:30
  of
• 25:30
  that
• 25:31
  that
• 25:31
  the
• 25:31
  industry
• 25:32
  is
• 25:32
  still
• 25:32
  trying
• 25:33
  to
• 25:33
  decipher
• 25:34
  and
• 25:34
  work
• 25:35
  towards
• 25:35
  that.
• 25:36
  You
• 25:36
  know,
• 25:36
  that
• 25:36
  allows
• 25:37
  us
• 25:37
  some
• 25:37
  time
• 25:37
  as
• 25:37
  well.
• 25:38
  And
• 25:38
  I
• 25:38
  think
• 25:38
  one
• 25:38
  of
• 25:38
  the
• 25:39
  things
• 25:39
  that
• 25:40
  we've
• 25:40
  been
• 25:40
  doing
• 25:41
  with
• 25:41
  convening
• 25:42
  and
• 25:42
  working
• 25:42
  with
• 25:43
  industry
• 25:43
  is
• 25:43
  we've
• 25:44
  also
• 25:44
  developed
• 25:45
  this
• 25:45
  food
• 25:46
  industry
• 25:46
  FSMA
• 25:47
  collaboration
• 25:47
  where
• 25:48
  we've
• 25:48
  brought
• 25:48
  private
• 25:49
  and
• 25:49
  public
• 25:49
  groups
• 25:50
  together.
• 25:50
  So
• 25:50
  like
• 25:50
  trade
• 25:51
  associations
• 25:51
  for
• 25:52
  the
• 25:52
  different
• 25:52
  food
• 25:52
  types,
• 25:53
  the
• 25:54
  national
• 25:55
  association
• 25:55
  of
• 25:55
  the
• 25:56
  State
• 25:56
  Departments
• 25:56
  and
• 25:57
  the
• 25:57
  association
• 25:57
  of
• 25:59
  Food
• 25:59
  and
• 25:59
  Drug
• 26:00
  Organization
• 26:01
  to
• 26:01
  really
• 26:02
  start
• 26:02
  providing
• 26:03
  education
• 26:03
  and
• 26:04
  communication
• 26:04
  so
• 26:04
  that
• 26:05
  we
• 26:05
  can
• 26:05
  answer
• 26:05
  those
• 26:06
  questions.
• 26:06
  So
• 26:06
  I
• 26:06
  think
• 26:06
  this
• 26:06
  just
• 26:07
  gives
• 26:07
  us
• 26:07
  more
• 26:07
  time
• 26:08
  for
• 26:08
  that
• 26:08
  communication
• 26:09
  sharing.
• 26:10
  Yeah,
• 26:11
  yeah.
• 26:12
  I
• 26:12
  imagine
• 26:12
  there
• 26:12
  was
• 26:12
  some
• 26:13
  sighs
• 26:13
  of
• 26:13
  relief
• 26:13
  like
• 26:14
  Ann
• 26:14
  said,
• 26:15
  but
• 26:15
  I
• 26:15
  imagine
• 26:15
  at
• 26:16
  the
• 26:16
  same
• 26:16
  time
• 26:16
  there's
• 26:16
  probably
• 26:16
  like
• 26:17
  something
• 26:17
  like,
• 26:17
  yeah,
• 26:17
  we
• 26:17
  still
• 26:17
  got
• 26:17
  a
• 26:18
  lot
• 26:18
  more
• 26:18
  to
• 26:18
  do,
• 26:18
  we
• 26:18
  got
• 26:18
  to
• 26:18
  get
• 26:19
  going,
• 26:19
  we
• 26:19
  got
• 26:19
  to
• 26:19
  get
• 26:19
  this
• 26:19
  understood
• 26:20
  and,
• 26:21
  and
• 26:21
  figure
• 26:21
  this
• 26:21
  out.
• 26:22
  I
• 26:22
  used
• 26:22
  to
• 26:22
  hate
• 26:22
  when
• 26:22
  my
• 26:23
  teachers
• 26:23
  would
• 26:23
  do
• 26:23
  that,
• 26:23
  when
• 26:24
  they'd
• 26:24
  pause
• 26:24
  the
• 26:24
  test,
• 26:24
  because
• 26:25
  I'd
• 26:25
  be
• 26:25
  ready
• 26:25
  to
• 26:25
  go.
• 26:26
  And
• 26:26
  then
• 26:26
  I'd
• 26:26
  have
• 26:26
  to
• 26:27
  stay
• 26:27
  ready
• 26:27
  to
• 26:27
  go
• 26:27
  for
• 26:27
  four
• 26:28
  or
• 26:28
  five
• 26:28
  more
• 26:28
  days
• 26:28
  till
• 26:29
  the
• 26:29
  actual
• 26:29
  test
• 26:29
  happened.
• 26:30
  Angela.
• 26:30
  So
• 26:30
  you're
• 26:30
  bringing
• 26:30
  back
• 26:30
  some
• 26:31
  horrible
• 26:31
  nightmares
• 26:31
  from
• 26:31
  my
• 26:32
  high
• 26:32
  school
• 26:32
  days.
• 26:33
  But.
• 26:33
  But,
• 26:33
  hey,
• 26:34
  you
• 26:34
  are.
• 26:34
  You
• 26:35
  are.
• 26:35
  You
• 26:35
  are
• 26:35
  welcome
• 26:35
  back
• 26:36
  anytime.
• 26:36
  That
• 26:36
  was.
• 26:37
  That
• 26:37
  was
• 26:37
  absolutely
• 26:38
  fabulous.
• 26:38
  Love
• 26:38
  that
• 26:39
  discussion.
• 26:39
  The
• 26:39
  time
• 26:39
  just
• 26:40
  flew
• 26:40
  by,
• 26:40
  too,
• 26:40
  as
• 26:41
  you
• 26:41
  were
• 26:41
  talking.
• 26:41
  Like,
• 26:41
  I.
• 26:41
  I
• 26:42
  just,
• 26:42
  like,
• 26:42
  was
• 26:43
  so
• 26:43
  interested
• 26:43
  in
• 26:43
  what
• 26:43
  you
• 26:43
  had
• 26:44
  to
• 26:44
  say.
• 26:44
  And.
• 26:45
  And
• 26:45
  I
• 26:45
  definitely.
• 26:46
  I
• 26:46
  know,
• 26:46
  and
• 26:46
  you
• 26:47
  probably
• 26:47
  do,
• 26:47
  too.
• 26:47
  You
• 26:47
  feel
• 26:48
  more
• 26:48
  educated
• 26:48
  about
• 26:49
  our
• 26:49
  favorite
• 26:49
  acronym
• 26:50
  fisma.
• 26:51
  And.
• 26:52
  And
• 26:52
  I
• 26:52
  believe
• 26:52
  our
• 26:52
  audience
• 26:52
  is
• 26:53
  going
• 26:53
  to
• 26:53
  feel
• 26:53
  that
• 26:53
  way
• 26:53
  too,
• 26:53
  at
• 26:53
  the
• 26:54
  end
• 26:54
  of
• 26:54
  this.
• 26:54
  So
• 26:54
  if.
• 26:54
  If
• 26:55
  people
• 26:55
  want
• 26:55
  to
• 26:55
  get
• 26:55
  in
• 26:55
  touch
• 26:55
  with
• 26:56
  you
• 26:56
  or
• 26:56
  anyone
• 26:56
  else
• 26:56
  at
• 26:57
  GS,
• 26:57
  GS1US,
• 26:59
  you
• 26:59
  know,
• 27:00
  to
• 27:00
  pick
• 27:00
  your
• 27:00
  brains
• 27:01
  or
• 27:01
  get
• 27:01
  help,
• 27:01
  you
• 27:02
  know,
• 27:02
  navigating
• 27:02
  through
• 27:03
  all
• 27:03
  this,
• 27:03
  like,
• 27:03
  you.
• 27:04
  You
• 27:04
  know,
• 27:04
  you
• 27:04
  spend
• 27:04
  a
• 27:04
  lot
• 27:05
  of
• 27:05
  time
• 27:05
  discussing
• 27:05
  what's
• 27:06
  the
• 27:06
  best
• 27:06
  way
• 27:06
  for
• 27:06
  them
• 27:07
  to
• 27:07
  do
• 27:07
  that.
• 27:08
  I
• 27:08
  know.
• 27:08
  I
• 27:09
  appreciate
• 27:09
  that.
• 27:09
  It
• 27:09
  would
• 27:09
  be.
• 27:10
  They
• 27:10
  can
• 27:11
  go
• 27:11
  to
• 27:11
  our
• 27:11
  website@GS1US.org
• 27:13
  FoodSafety
• 27:15
  and
• 27:15
  we
• 27:16
  would
• 27:16
  be
• 27:17
  happy
• 27:17
  to
• 27:18
  get
• 27:18
  engaged
• 27:18
  and
• 27:18
  talk
• 27:19
  some
• 27:19
  more
• 27:19
  about
• 27:19
  this
• 27:19
  as
• 27:20
  the
• 27:20
  two.
• 27:20
  You
• 27:20
  know,
• 27:21
  I've
• 27:21
  really.
• 27:21
  I've
• 27:21
  enjoyed
• 27:21
  our
• 27:22
  time
• 27:22
  together.
• 27:22
  I
• 27:22
  can
• 27:22
  talk
• 27:22
  about
• 27:22
  FISMA
• 27:23
  for
• 27:23
  days
• 27:24
  or
• 27:24
  just
• 27:24
  food
• 27:25
  safety
• 27:25
  since
• 27:25
  this
• 27:25
  has
• 27:25
  kind
• 27:26
  of
• 27:26
  been.
• 27:26
  Been
• 27:26
  my
• 27:26
  career
• 27:27
  since
• 27:27
  I've
• 27:27
  been
• 27:27
  here.
• 27:28
  But,
• 27:28
  you
• 27:28
  know,
• 27:28
  listen,
• 27:29
  it's.
• 27:29
  It's
• 27:29
  important
• 27:30
  to
• 27:30
  all
• 27:30
  of
• 27:30
  us,
• 27:30
  and
• 27:30
  we.
• 27:30
  We've
• 27:31
  got
• 27:31
  to
• 27:31
  take
• 27:31
  the
• 27:31
  time
• 27:31
  to
• 27:32
  get
• 27:32
  it
• 27:32
  right.
• 27:32
  So
• 27:32
  I
• 27:32
  just
• 27:33
  appreciate
• 27:33
  the
• 27:33
  time
• 27:33
  to
• 27:33
  talk
• 27:34
  about
• 27:34
  it.
• 27:34
  Thank
• 27:35
  you.
• 27:35
  Anytime.
• 27:36
  Well,
• 27:36
  thank
• 27:37
  you
• 27:37
  so
• 27:37
  much,
• 27:38
  Angela
• 27:38
  Fernandez
• 27:39
  of
• 27:39
  GS1US.
• 27:40
  Thanks
• 27:40
  to
• 27:41
  all
• 27:41
  of
• 27:41
  you
• 27:41
  for
• 27:41
  listening
• 27:42
  in
• 27:42
  today.
• 27:42
  And
• 27:43
  on
• 27:43
  behalf
• 27:43
  of
• 27:43
  Chris
• 27:44
  and
• 27:44
  myself
• 27:44
  and
• 27:45
  all
• 27:45
  of
• 27:45
  us
• 27:45
  here
• 27:45
  at
• 27:45
  Omnitok,
• 27:46
  be
• 27:46
  careful.