Latest / The Yield Doctor with James Deaker
AdTech Pirate Gold: Finding value in Supply Path Optimization
Every year, the digital advertising industry gets outraged over the "AdTech tax"—the famous gap between what an advertiser spends and what a publisher actually receives. But are intermediaries actually stealing your gold, or are they providing a service you forgot you needed?
In this video, I use a classic riddle about three pirates, an inkeeper, and a sneaky bellhop to break down the complexities of Supply Path Optimization (SPO).
What you’ll learn:
The mathematical misdirection behind the "missing dollar" problem.
How to classify the ad tech value chain (Valet vs. Thief).
Why cutting out…
The skinny
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