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Fast Five Shorts | What Are The Implications From This Year’s Cyber Week Results? · Omni Talk Retail

• 0:00
  According
• 0:00
  to
• 0:01
  Adobe
• 0:01
  Analytics,
• 0:02
  Cyber
• 0:02
  Week,
• 0:03
  the
• 0:03
  five
• 0:03
  day
• 0:04
  period,
• 0:04
  even
• 0:04
  though
• 0:05
  it
• 0:05
  felt
• 0:05
  much
• 0:06
  longer
• 0:06
  between
• 0:07
  Thanksgiving
• 0:07
  and
• 0:07
  Cyber
• 0:08
  Monday,
• 0:08
  brought
• 0:08
  in
• 0:09
  online
• 0:09
  sales
• 0:10
  of
• 0:10
  $41.1
• 0:12
  billion,
• 0:13
  which
• 0:13
  was
• 0:13
  an
• 0:13
  8.2%
• 0:15
  increase
• 0:15
  over
• 0:15
  last
• 0:16
  year.
• 0:16
  This
• 0:16
  was
• 0:17
  bolstered
• 0:17
  by
• 0:17
  record
• 0:18
  spending
• 0:18
  online
• 0:19
  during
• 0:19
  Thanksgiving,
• 0:20
  which
• 0:20
  was
• 0:20
  up
• 0:20
  8%.
• 0:21
  8.8%
• 0:22
  exactly
• 0:23
  year
• 0:23
  over
• 0:23
  year.
• 0:23
  Black
• 0:24
  Friday,
• 0:24
  which
• 0:24
  was
• 0:24
  up
• 0:25
  10.2%
• 0:26
  year
• 0:26
  over
• 0:26
  year
• 0:27
  over
• 0:27
  the
• 0:27
  weekend
• 0:27
  of
• 0:28
  November
• 0:28
  30th
• 0:28
  to
• 0:29
  December
• 0:29
  1st,
• 0:30
  also
• 0:30
  up
• 0:31
  5.8%
• 0:33
  year
• 0:33
  over
• 0:33
  year.
• 0:33
  Other
• 0:34
  notable
• 0:34
  statistics
• 0:35
  include
• 0:36
  first
• 0:36
  that
• 0:36
  consumers
• 0:37
  spent
• 0:37
  a
• 0:37
  total
• 0:37
  of
• 0:38
  $13.3
• 0:39
  billion
• 0:39
  on
• 0:39
  Cyber
• 0:40
  Monday,
• 0:40
  up
• 0:39
  7.3%
• 0:42
  year
• 0:42
  over
• 0:42
  year
• 0:43
  and
• 0:43
  surpassing
• 0:44
  Adobe's
• 0:44
  initial
• 0:45
  projection
• 0:45
  of
• 0:46
  $13.2
• 0:47
  billion.
• 0:48
  Mobile
• 0:49
  shopping
• 0:49
  also
• 0:50
  dominated
• 0:50
  on
• 0:50
  Cyber
• 0:51
  Monday.
• 0:51
  50%,
• 0:52
  57%
• 0:53
  of
• 0:53
  online
• 0:53
  sales
• 0:53
  came
• 0:54
  through
• 0:54
  a
• 0:54
  mobile
• 0:54
  device.
• 0:55
  In
• 0:56
  contrast,
• 0:56
  back
• 0:56
  in
• 0:56
  the
• 0:57
  2019
• 0:57
  holiday
• 0:58
  season,
• 0:58
  just
• 0:58
  33%
• 0:59
  of
• 0:59
  Cyber
• 0:59
  Monday
• 1:00
  online
• 1:00
  sales
• 1:01
  came
• 1:01
  through
• 1:01
  a
• 1:02
  mobile
• 1:02
  device.
• 1:03
  Buy
• 1:03
  now,
• 1:03
  pay
• 1:03
  later
• 1:04
  also
• 1:04
  hit
• 1:04
  a
• 1:05
  new
• 1:05
  milestone.
• 1:05
  BNPL
• 1:06
  usage
• 1:07
  hit
• 1:07
  an
• 1:07
  all
• 1:07
  time
• 1:07
  high
• 1:07
  on
• 1:08
  Cyber
• 1:08
  Monday,
• 1:08
  driving
• 1:09
  $991.2
• 1:11
  million
• 1:12
  in
• 1:12
  spend.
• 1:13
  Chatbots,
• 1:13
  powered
• 1:14
  by
• 1:14
  generative
• 1:14
  AI,
• 1:15
  also
• 1:15
  made
• 1:15
  a
• 1:16
  mark
• 1:16
  on
• 1:16
  the
• 1:16
  holiday
• 1:16
  season.
• 1:17
  On
• 1:17
  Cyber
• 1:17
  Monday,
• 1:18
  traffic
• 1:18
  to
• 1:18
  retail
• 1:19
  sites
• 1:19
  from
• 1:19
  chatbots,
• 1:20
  I.
• 1:20
  E.
• 1:20
  Shoppers
• 1:21
  clicking
• 1:21
  on
• 1:21
  a
• 1:21
  link
• 1:22
  to
• 1:22
  a
• 1:22
  retail
• 1:23
  site
• 1:23
  increased
• 1:24
  by
• 1:24
  1,950%.
• 1:27
  Can't
• 1:27
  even
• 1:27
  believe
• 1:27
  that's
• 1:27
  a
• 1:28
  real
• 1:28
  number.
• 1:29
  And
• 1:29
  then
• 1:30
  finally,
• 1:31
  basic
• 1:31
  zero.
• 1:32
  Yes.
• 1:33
  Social
• 1:33
  media
• 1:33
  influencers
• 1:34
  share
• 1:34
  revenue
• 1:35
  came
• 1:35
  in
• 1:35
  at
• 1:36
  20.3%
• 1:37
  on
• 1:37
  Cyber
• 1:37
  Monday,
• 1:38
  which
• 1:38
  was
• 1:38
  up
• 1:38
  an
• 1:38
  impressive
• 1:39
  6.8%
• 1:40
  year
• 1:40
  over
• 1:40
  year.
• 1:41
  Chris,
• 1:42
  what
• 1:42
  are
• 1:42
  your
• 1:42
  takeaways?
• 1:43
  I
• 1:43
  got
• 1:43
  the
• 1:43
  hell
• 1:44
  out
• 1:44
  of
• 1:44
  here
• 1:44
  and
• 1:44
  went
• 1:44
  to
• 1:44
  Mexico.
• 1:45
  But
• 1:46
  what
• 1:46
  were
• 1:46
  your
• 1:46
  takeaways
• 1:47
  from
• 1:47
  being
• 1:47
  out
• 1:47
  in
• 1:48
  stores
• 1:48
  and
• 1:48
  online
• 1:49
  over
• 1:49
  Cyber
• 1:50
  Week?
• 1:51
  First
• 1:51
  of
• 1:51
  all,
• 1:52
  my
• 1:52
  number
• 1:52
  one
• 1:52
  takeaway.
• 1:52
  Nice
• 1:53
  read
• 1:53
  of
• 1:53
  all
• 1:53
  those
• 1:54
  statistics.
• 1:54
  Yeah,
• 1:54
  that
• 1:55
  was
• 1:55
  great.
• 1:56
  Secondly,
• 1:56
  secondly,
• 1:57
  like
• 1:57
  when
• 1:57
  did
• 1:57
  Cyber
• 1:58
  Week
• 1:58
  become
• 1:58
  that?
• 1:59
  When
• 1:59
  did
• 1:59
  it
• 1:59
  become
• 1:59
  Black
• 2:00
  Friday?
• 2:00
  December,
• 2:00
  Monday.
• 2:01
  I
• 2:01
  always
• 2:01
  thought
• 2:01
  it
• 2:01
  was
• 2:02
  Monday
• 2:02
  forward.
• 2:03
  Like
• 2:03
  I
• 2:03
  don't
• 2:04
  know
• 2:04
  when
• 2:04
  this
• 2:04
  happened.
• 2:04
  So
• 2:05
  someone
• 2:05
  clue
• 2:05
  me
• 2:05
  into
• 2:05
  that
• 2:06
  because
• 2:06
  that
• 2:06
  was
• 2:06
  news
• 2:07
  to
• 2:07
  me.
• 2:07
  I
• 2:07
  don't,
• 2:07
  I
• 2:07
  had
• 2:08
  no
• 2:08
  idea.
• 2:08
  You
• 2:09
  don't
• 2:09
  know.
• 2:09
  But
• 2:09
  yeah,
• 2:10
  I
• 2:10
  guess,
• 2:10
  I
• 2:10
  don't
• 2:10
  know.
• 2:10
  I
• 2:10
  guess
• 2:10
  I
• 2:10
  used
• 2:11
  to
• 2:11
  talk
• 2:11
  about
• 2:11
  it
• 2:11
  differently.
• 2:11
  But
• 2:12
  there
• 2:12
  are,
• 2:13
  I
• 2:13
  have
• 2:13
  a
• 2:13
  lot
• 2:13
  of
• 2:13
  takeaways
• 2:14
  beyond,
• 2:14
  beyond
• 2:14
  those
• 2:14
  two
• 2:14
  things,
• 2:15
  Ann.
• 2:15
  And
• 2:16
  in
• 2:16
  addition
• 2:16
  to
• 2:17
  that,
• 2:17
  I
• 2:17
  want
• 2:17
  to
• 2:17
  get
• 2:17
  to
• 2:17
  the
• 2:17
  implications
• 2:18
  because
• 2:18
  I
• 2:18
  think
• 2:18
  the
• 2:18
  implications
• 2:19
  of
• 2:19
  this
• 2:19
  year's
• 2:20
  Cyber
• 2:20
  Week,
• 2:21
  quote
• 2:21
  unquote,
• 2:22
  are
• 2:22
  pretty,
• 2:22
  pretty
• 2:23
  startling
• 2:23
  actually,
• 2:23
  when
• 2:24
  you
• 2:24
  get
• 2:24
  right
• 2:24
  down
• 2:24
  to
• 2:24
  it.
• 2:24
  So
• 2:26
  one,
• 2:27
  I
• 2:27
  think
• 2:27
  it's
• 2:27
  a
• 2:27
  continuation
• 2:28
  of
• 2:28
  the
• 2:28
  trends
• 2:29
  we've
• 2:29
  long
• 2:29
  seen,
• 2:30
  particularly
• 2:30
  at
• 2:31
  this
• 2:31
  point
• 2:31
  in
• 2:32
  the
• 2:32
  year
• 2:32
  where,
• 2:32
  you
• 2:33
  know,
• 2:33
  and
• 2:33
  the
• 2:33
  specifically
• 2:34
  the
• 2:34
  statistic
• 2:34
  I
• 2:34
  would
• 2:35
  point
• 2:35
  to
• 2:35
  you
• 2:35
  are
• 2:35
  the
• 2:35
  overall
• 2:36
  online
• 2:36
  growth,
• 2:37
  the
• 2:37
  mobile
• 2:38
  dynamics
• 2:39
  and
• 2:39
  the
• 2:39
  BNPL
• 2:40
  usage.
• 2:40
  Like
• 2:40
  all
• 2:40
  those
• 2:41
  are
• 2:41
  trends
• 2:41
  that
• 2:41
  have
• 2:41
  just
• 2:42
  continued
• 2:42
  forward.
• 2:43
  Two,
• 2:44
  we
• 2:44
  made
• 2:44
  a
• 2:44
  joke
• 2:45
  of
• 2:45
  it
• 2:45
  because
• 2:45
  the
• 2:45
  base
• 2:46
  is
• 2:46
  low,
• 2:46
  but
• 2:47
  you
• 2:47
  have
• 2:47
  to
• 2:47
  call
• 2:47
  out
• 2:48
  generative
• 2:48
  as
• 2:48
  impact
• 2:49
  showing
• 2:49
  up
• 2:49
  for
• 2:49
  the
• 2:50
  first
• 2:50
  time,
• 2:50
  which
• 2:51
  I
• 2:51
  would
• 2:51
  equate
• 2:52
  similarly
• 2:52
  to
• 2:52
  how
• 2:52
  we
• 2:52
  looked
• 2:52
  at
• 2:53
  mobile
• 2:53
  probably
• 2:53
  back
• 2:54
  in
• 2:54
  2010
• 2:54
  when
• 2:55
  it
• 2:55
  was
• 2:55
  just
• 2:55
  on
• 2:55
  the
• 2:56
  scene.
• 2:56
  Generative
• 2:56
  AI
• 2:57
  is
• 2:57
  going
• 2:57
  to
• 2:57
  follow
• 2:57
  that
• 2:57
  same
• 2:58
  trajectory,
• 2:58
  if
• 2:58
  not
• 2:58
  go
• 2:59
  even
• 2:59
  faster,
• 3:00
  based
• 3:00
  on
• 3:00
  some
• 3:00
  of
• 3:00
  the
• 3:00
  other
• 3:00
  headlines
• 3:01
  we
• 3:01
  covered
• 3:01
  on
• 3:01
  the
• 3:01
  show
• 3:02
  and
• 3:02
  are
• 3:02
  going
• 3:02
  to
• 3:02
  talk
• 3:02
  about
• 3:03
  later
• 3:03
  in
• 3:03
  today's
• 3:03
  episode
• 3:04
  as
• 3:04
  well.
• 3:05
  And
• 3:05
  then
• 3:05
  three,
• 3:06
  as
• 3:06
  I've
• 3:07
  long
• 3:07
  said,
• 3:08
  influencers
• 3:09
  are
• 3:09
  the
• 3:09
  new
• 3:09
  merchants
• 3:10
  and
• 3:11
  to
• 3:11
  see
• 3:11
  them
• 3:11
  being
• 3:12
  responsible
• 3:12
  for
• 3:13
  20%
• 3:13
  of
• 3:13
  revenue
• 3:14
  via
• 3:15
  affiliate
• 3:15
  linking
• 3:16
  is
• 3:16
  pretty
• 3:16
  darn
• 3:17
  telling.
• 3:17
  Yeah,
• 3:18
  so,
• 3:18
  so
• 3:19
  those
• 3:19
  are
• 3:19
  my
• 3:19
  three.
• 3:19
  But
• 3:19
  then
• 3:20
  fourth,
• 3:20
  poor
• 3:21
  stores.
• 3:22
  Poor
• 3:22
  stores.
• 3:22
  Yeah.
• 3:23
  Lots
• 3:23
  of
• 3:23
  different
• 3:23
  figures
• 3:24
  out
• 3:24
  there.
• 3:24
  And
• 3:26
  yeah,
• 3:26
  it
• 3:26
  feels
• 3:27
  like
• 3:27
  storage
• 3:27
  traffic
• 3:27
  was
• 3:28
  at
• 3:28
  best
• 3:28
  like
• 3:28
  flat
• 3:29
  and,
• 3:29
  and,
• 3:30
  but
• 3:30
  also
• 3:30
  probably
• 3:31
  down,
• 3:31
  you
• 3:31
  know,
• 3:31
  across
• 3:32
  the
• 3:32
  week.
• 3:32
  But
• 3:32
  it's
• 3:32
  hard
• 3:32
  to
• 3:32
  tell.
• 3:33
  People
• 3:33
  always
• 3:33
  have
• 3:33
  different
• 3:34
  numbers
• 3:34
  on
• 3:34
  that.
• 3:34
  But,
• 3:35
  but
• 3:35
  I
• 3:35
  was
• 3:35
  personally
• 3:36
  shocked
• 3:36
  when
• 3:36
  I
• 3:36
  went
• 3:36
  into
• 3:36
  the
• 3:37
  stores
• 3:37
  on
• 3:37
  Saturday,
• 3:37
  the
• 3:38
  mall
• 3:38
  and
• 3:38
  the
• 3:39
  stores,
• 3:39
  I
• 3:39
  was
• 3:39
  surprised
• 3:39
  at
• 3:40
  how
• 3:40
  little
• 3:40
  traffic
• 3:40
  there
• 3:41
  actually
• 3:41
  was.
• 3:42
  So
• 3:42
  that
• 3:43
  implies
• 3:43
  to
• 3:43
  me
• 3:43
  a
• 3:43
  couple
• 3:43
  things.
• 3:44
  One,
• 3:44
  it
• 3:44
  applies
• 3:45
  that
• 3:45
  retailers
• 3:46
  that
• 3:46
  don't
• 3:46
  get
• 3:46
  to
• 3:46
  the
• 3:46
  punchline
• 3:47
  to
• 3:47
  the
• 3:47
  joke
• 3:48
  of
• 3:48
  digital
• 3:49
  next
• 3:49
  year
• 3:49
  you're
• 3:49
  going
• 3:50
  to
• 3:50
  see
• 3:50
  them
• 3:50
  unleash
• 3:51
  a
• 3:51
  whole
• 3:51
  host
• 3:52
  of
• 3:52
  store
• 3:52
  only
• 3:52
  door
• 3:53
  busters
• 3:53
  in
• 3:53
  a
• 3:53
  way
• 3:54
  that
• 3:54
  we've
• 3:54
  never
• 3:54
  seen
• 3:54
  before.
• 3:55
  So
• 3:55
  that's
• 3:55
  going
• 3:55
  to
• 3:55
  be
• 3:55
  my
• 3:55
  tell
• 3:56
  in
• 3:56
  terms
• 3:56
  of
• 3:56
  who
• 3:56
  gets
• 3:57
  this
• 3:57
  and
• 3:57
  who
• 3:57
  doesn't
• 3:58
  understand
• 3:58
  where
• 3:58
  retail
• 3:58
  is
• 3:59
  going
• 3:59
  in
• 3:59
  is
• 4:00
  the
• 4:00
  door
• 4:00
  busters
• 4:00
  next
• 4:00
  year.
• 4:01
  But
• 4:01
  those
• 4:01
  that
• 4:02
  do,
• 4:03
  yeah,
• 4:03
  they're
• 4:04
  going
• 4:04
  to
• 4:04
  unleash
• 4:04
  their
• 4:04
  brands
• 4:05
  via
• 4:05
  TikTok
• 4:06
  live
• 4:06
  streaming,
• 4:07
  ensure
• 4:07
  that
• 4:07
  their
• 4:07
  products
• 4:08
  show
• 4:08
  up
• 4:08
  in
• 4:08
  the
• 4:08
  right
• 4:09
  way
• 4:09
  and
• 4:09
  are
• 4:09
  shoppable
• 4:10
  via
• 4:10
  AI
• 4:11
  platforms.
• 4:11
  So
• 4:11
  it's
• 4:12
  going
• 4:12
  to
• 4:12
  be
• 4:12
  a
• 4:12
  tale
• 4:12
  of
• 4:12
  two
• 4:13
  retailers
• 4:13
  and
• 4:14
  next
• 4:14
  year
• 4:15
  which
• 4:15
  way
• 4:15
  are
• 4:15
  we
• 4:15
  going
• 4:15
  to
• 4:15
  go?
• 4:16
  And
• 4:16
  my
• 4:16
  bet
• 4:16
  is
• 4:17
  on
• 4:17
  the
• 4:17
  latter
• 4:18
  being
• 4:18
  successful,
• 4:19
  not
• 4:20
  so
• 4:20
  much
• 4:20
  on
• 4:20
  the
• 4:20
  former
• 4:21
  being
• 4:21
  successful.
• 4:21
  What
• 4:22
  did
• 4:22
  you
• 4:22
  think?
• 4:22
  Yeah,
• 4:23
  I
• 4:23
  don't
• 4:23
  know.
• 4:23
  I
• 4:23
  mean
• 4:24
  I
• 4:24
  was
• 4:24
  actually
• 4:24
  surprised
• 4:25
  this
• 4:25
  year
• 4:26
  the
• 4:27
  mobile
• 4:27
  spending
• 4:28
  surpassing
• 4:29
  desktop,
• 4:29
  that
• 4:30
  that
• 4:30
  was
• 4:30
  I
• 4:30
  think
• 4:30
  a
• 4:30
  big
• 4:31
  number
• 4:31
  to
• 4:31
  pay
• 4:31
  attention
• 4:32
  to
• 4:32
  for
• 4:32
  all
• 4:32
  the
• 4:32
  reasons
• 4:33
  that
• 4:33
  you
• 4:33
  called
• 4:33
  out,
• 4:34
  especially
• 4:34
  the
• 4:35
  AI
• 4:36
  personalization
• 4:37
  that
• 4:37
  I
• 4:37
  felt
• 4:37
  like
• 4:37
  was
• 4:38
  being
• 4:38
  done.
• 4:38
  And
• 4:38
  now,
• 4:39
  I
• 4:39
  mean
• 4:39
  I'm,
• 4:39
  I'm
• 4:40
  going
• 4:40
  through
• 4:40
  this
• 4:40
  anecdotally
• 4:41
  and
• 4:41
  what
• 4:41
  messages
• 4:42
  I
• 4:42
  was
• 4:42
  getting
• 4:43
  from
• 4:43
  retailers
• 4:43
  who
• 4:44
  I'm
• 4:44
  subscribed
• 4:44
  to
• 4:45
  text
• 4:45
  notifications
• 4:46
  from
• 4:46
  or
• 4:46
  who
• 4:46
  I
• 4:46
  have,
• 4:47
  you
• 4:47
  know,
• 4:47
  whose
• 4:48
  app
• 4:48
  I
• 4:48
  have
• 4:48
  on
• 4:48
  my
• 4:48
  phone.
• 4:49
  I
• 4:49
  think
• 4:50
  that
• 4:50
  was
• 4:50
  really
• 4:50
  interesting
• 4:51
  here.
• 4:51
  And
• 4:51
  it
• 4:51
  gets
• 4:52
  at
• 4:52
  the,
• 4:52
  it
• 4:52
  actually
• 4:53
  to
• 4:53
  me
• 4:53
  gets
• 4:53
  the
• 4:53
  door
• 4:54
  busters
• 4:54
  question,
• 4:55
  which
• 4:55
  I
• 4:56
  want
• 4:57
  to
• 4:57
  see
• 4:57
  if
• 4:57
  we
• 4:58
  do
• 4:58
  actually
• 4:58
  see
• 4:59
  more
• 5:00
  door
• 5:00
  busters
• 5:00
  or
• 5:01
  if.
• 5:01
  Because
• 5:02
  this
• 5:02
  generative
• 5:03
  AI
• 5:03
  being
• 5:04
  applied
• 5:04
  to
• 5:04
  personalization
• 5:06
  of
• 5:06
  these
• 5:07
  offers
• 5:07
  that
• 5:08
  we're
• 5:08
  talking
• 5:08
  about
• 5:08
  to
• 5:09
  me
• 5:09
  as
• 5:09
  a
• 5:09
  customer
• 5:10
  versus
• 5:10
  you
• 5:10
  as
• 5:10
  a
• 5:11
  customer,
• 5:11
  like
• 5:11
  I
• 5:11
  wouldn't
• 5:12
  be
• 5:12
  surprised
• 5:12
  to
• 5:12
  see
• 5:13
  if
• 5:13
  we
• 5:13
  see
• 5:13
  even
• 5:13
  further
• 5:14
  mobile
• 5:14
  penetration
• 5:15
  there
• 5:15
  and
• 5:15
  now
• 5:15
  that
• 5:15
  people
• 5:16
  are
• 5:16
  tracking
• 5:16
  us
• 5:17
  a
• 5:17
  little
• 5:17
  bit
• 5:17
  more
• 5:17
  closely,
• 5:17
  like
• 5:18
  if
• 5:18
  we
• 5:18
  start
• 5:18
  to
• 5:19
  see
• 5:19
  those
• 5:19
  doorbusters
• 5:20
  move
• 5:20
  from
• 5:20
  the
• 5:20
  store
• 5:21
  to
• 5:21
  mobile
• 5:22
  and
• 5:22
  online
• 5:22
  as
• 5:23
  a
• 5:23
  way
• 5:23
  for
• 5:23
  the
• 5:24
  retailers
• 5:24
  really
• 5:24
  to
• 5:24
  have
• 5:24
  a
• 5:25
  better
• 5:25
  sense
• 5:25
  of
• 5:25
  like
• 5:26
  how
• 5:26
  much
• 5:26
  inventory
• 5:27
  do
• 5:27
  we
• 5:27
  have,
• 5:27
  what
• 5:28
  demand
• 5:28
  do
• 5:28
  we
• 5:28
  have,
• 5:28
  what
• 5:29
  incentives
• 5:29
  can
• 5:30
  we
• 5:30
  get
• 5:30
  for
• 5:30
  people
• 5:30
  to
• 5:31
  come
• 5:31
  on
• 5:31
  so
• 5:31
  that
• 5:31
  we
• 5:32
  can
• 5:32
  develop
• 5:32
  that
• 5:32
  one
• 5:32
  to
• 5:33
  one
• 5:33
  relationship
• 5:34
  with
• 5:34
  our
• 5:34
  customers
• 5:35
  in
• 5:36
  an
• 5:36
  even
• 5:36
  stronger
• 5:37
  format.
• 5:37
  Because
• 5:38
  I
• 5:38
  was
• 5:38
  getting
• 5:39
  so
• 5:39
  many
• 5:39
  texts
• 5:40
  like
• 5:41
  multiple
• 5:42
  times
• 5:42
  a
• 5:42
  day
• 5:42
  throughout
• 5:43
  the
• 5:43
  week
• 5:44
  last
• 5:44
  week
• 5:44
  and
• 5:45
  this
• 5:45
  week.
• 5:45
  And
• 5:45
  so
• 5:46
  I
• 5:46
  think
• 5:46
  that
• 5:46
  that's
• 5:46
  something
• 5:47
  that
• 5:47
  I
• 5:47
  think
• 5:47
  we're
• 5:47
  going
• 5:47
  to
• 5:48
  continue
• 5:48
  to
• 5:48
  see
• 5:49
  monitored
• 5:49
  very
• 5:49
  closely
• 5:50
  and
• 5:50
  continue
• 5:50
  to
• 5:50
  see
• 5:50
  whether
• 5:51
  that's
• 5:51
  an
• 5:51
  influencer
• 5:51
  sending
• 5:52
  that
• 5:52
  or
• 5:52
  the
• 5:52
  retailers
• 5:53
  themselves
• 5:54
  build
• 5:54
  as
• 5:55
  we
• 5:55
  go
• 5:55
  on
• 5:55
  to
• 5:56
  future
• 5:57
  Cyber
• 5:57
  Week
• 5:58
  deals.
• 5:58
  But
• 5:58
  you
• 5:59
  know,
• 5:59
  the
• 5:59
  last
• 5:59
  thing
• 5:59
  that
• 5:59
  I'll
• 6:00
  call
• 6:00
  out,
• 6:00
  Chris,
• 6:00
  is
• 6:00
  that
• 6:01
  the
• 6:01
  retailers
• 6:02
  did
• 6:02
  seem
• 6:03
  very
• 6:04
  thirsty
• 6:04
  this
• 6:04
  year.
• 6:05
  Do
• 6:05
  you
• 6:05
  familiar
• 6:05
  with
• 6:06
  that
• 6:06
  Gen
• 6:06
  Z
• 6:07
  term
• 6:07
  thirsty?
• 6:08
  Yeah,
• 6:08
  I,
• 6:08
  I
• 6:09
  am,
• 6:09
  but
• 6:09
  I
• 6:09
  don't
• 6:09
  know
• 6:09
  how
• 6:10
  in
• 6:10
  terms
• 6:10
  of
• 6:11
  my
• 6:11
  understanding
• 6:11
  of
• 6:11
  the
• 6:11
  term
• 6:12
  thirsty.
• 6:12
  I'm
• 6:12
  not
• 6:12
  sure
• 6:13
  how.
• 6:13
  I've
• 6:13
  been
• 6:13
  reading,
• 6:14
  I've
• 6:14
  been
• 6:14
  reading
• 6:15
  a
• 6:15
  lot
• 6:15
  about
• 6:15
  this.
• 6:16
  I've
• 6:16
  been
• 6:16
  hearing
• 6:16
  a
• 6:16
  lot
• 6:16
  about
• 6:17
  this
• 6:17
  from
• 6:18
  other
• 6:18
  friends,
• 6:18
  you
• 6:18
  know,
• 6:19
  even
• 6:19
  at
• 6:19
  the
• 6:19
  Thanksgiving
• 6:20
  dinner
• 6:20
  table,
• 6:20
  like
• 6:20
  what
• 6:21
  are
• 6:21
  you
• 6:21
  guys
• 6:21
  excited
• 6:21
  about
• 6:21
  for
• 6:22
  Black
• 6:22
  Friday?
• 6:22
  It's
• 6:22
  my
• 6:22
  favorite
• 6:23
  question
• 6:23
  to
• 6:23
  ask
• 6:24
  and
• 6:24
  the
• 6:24
  response
• 6:25
  has
• 6:25
  been
• 6:25
  overwhelmingly
• 6:26
  like
• 6:27
  this
• 6:27
  deal
• 6:27
  fatigue,
• 6:28
  like
• 6:28
  when
• 6:28
  is,
• 6:29
  when
• 6:29
  am
• 6:29
  I
• 6:30
  going
• 6:30
  to
• 6:30
  get
• 6:30
  the
• 6:30
  best
• 6:30
  deal?
• 6:31
  And
• 6:31
  if
• 6:31
  you
• 6:31
  have
• 6:32
  my
• 6:32
  contact
• 6:33
  information,
• 6:33
  I'm,
• 6:34
  I'm
• 6:34
  subscribed
• 6:35
  to
• 6:35
  your
• 6:35
  text
• 6:35
  program
• 6:36
  like
• 6:36
  don't
• 6:37
  send
• 6:37
  me
• 6:37
  a
• 6:37
  deal
• 6:37
  and
• 6:38
  say
• 6:38
  this
• 6:38
  is
• 6:38
  the
• 6:38
  best
• 6:39
  deal
• 6:39
  you're
• 6:39
  going
• 6:39
  to
• 6:39
  get.
• 6:40
  It's
• 6:40
  45%
• 6:41
  off
• 6:41
  something
• 6:42
  that
• 6:42
  never
• 6:42
  goes
• 6:42
  on
• 6:42
  sale.
• 6:43
  And
• 6:43
  then
• 6:43
  the
• 6:43
  next
• 6:44
  three
• 6:44
  days
• 6:44
  you're
• 6:45
  offering
• 6:45
  me
• 6:45
  a
• 6:45
  different
• 6:46
  one.
• 6:46
  Like
• 6:46
  that
• 6:47
  to
• 6:47
  me
• 6:47
  is
• 6:47
  the
• 6:48
  real
• 6:48
  room
• 6:48
  for
• 6:48
  improvement
• 6:49
  here
• 6:49
  from
• 6:49
  retailers
• 6:49
  is
• 6:50
  that
• 6:50
  I
• 6:50
  think
• 6:50
  that
• 6:50
  there's
• 6:51
  too
• 6:51
  much
• 6:52
  deal
• 6:53
  display
• 6:53
  going
• 6:54
  on.
• 6:54
  So
• 6:54
  pick
• 6:55
  one
• 6:55
  thing,
• 6:56
  go
• 6:56
  with
• 6:56
  it.
• 6:57
  Really
• 6:57
  invest
• 6:58
  in
• 6:58
  AI
• 6:58
  to
• 6:58
  tell
• 6:58
  you
• 6:59
  who
• 6:59
  your
• 6:59
  best
• 6:59
  customers
• 7:00
  are
• 7:00
  and
• 7:00
  how
• 7:00
  to
• 7:00
  approach
• 7:01
  them
• 7:01
  with
• 7:01
  the
• 7:01
  right
• 7:01
  promotional
• 7:02
  strategy
• 7:02
  because
• 7:03
  right
• 7:03
  now
• 7:03
  it
• 7:03
  just
• 7:03
  feels
• 7:04
  like
• 7:04
  it's,
• 7:05
  it's
• 7:05
  not
• 7:06
  strategic.
• 7:07
  So
• 7:07
  that
• 7:07
  would
• 7:07
  be
• 7:07
  the
• 7:08
  one
• 7:08
  thing
• 7:08
  that
• 7:08
  I
• 7:08
  think
• 7:08
  I'll
• 7:09
  be
• 7:09
  keeping
• 7:09
  an
• 7:09
  eye
• 7:09
  out
• 7:09
  for
• 7:10
  next
• 7:10
  year
• 7:11
  for
• 7:11
  Cyber
• 7:11
  Week.
• 7:12
  Yeah,
• 7:13
  interesting
• 7:13
  that,
• 7:13
  that
• 7:13
  whole
• 7:13
  idea
• 7:14
  is
• 7:14
  interesting.
• 7:14
  It's,
• 7:14
  it's
• 7:15
  harder
• 7:15
  to
• 7:15
  do
• 7:15
  than
• 7:15
  you
• 7:15
  would
• 7:16
  imagine
• 7:16
  because
• 7:16
  of
• 7:16
  the
• 7:16
  markdown
• 7:17
  cycles
• 7:17
  that
• 7:17
  come
• 7:17
  into
• 7:18
  play.
• 7:18
  But
• 7:18
  I
• 7:18
  think
• 7:19
  the
• 7:19
  other
• 7:19
  point
• 7:19
  too
• 7:19
  is
• 7:20
  like,
• 7:20
  you
• 7:20
  know,
• 7:21
  that
• 7:21
  that'll
• 7:21
  get,
• 7:21
  we'll
• 7:21
  get
• 7:22
  to,
• 7:22
  in
• 7:22
  the
• 7:22
  next
• 7:22
  few
• 7:23
  headlines
• 7:23
  too
• 7:23
  is
• 7:24
  like,
• 7:24
  yeah,
• 7:24
  with
• 7:24
  Genovei
• 7:25
  coming
• 7:25
  on,
• 7:25
  do
• 7:26
  you
• 7:26
  invest
• 7:26
  in
• 7:26
  the
• 7:26
  platform?
• 7:27
  Did
• 7:27
  you
• 7:27
  invest
• 7:27
  in
• 7:27
  your
• 7:28
  own
• 7:28
  platform?
• 7:28
  So
• 7:28
  if
• 7:29
  people
• 7:29
  start
• 7:29
  using
• 7:29
  natural
• 7:30
  language
• 7:32
  queries
• 7:32
  in
• 7:32
  their
• 7:33
  searches
• 7:33
  on
• 7:33
  Walmart
• 7:34
  or
• 7:34
  Target
• 7:34
  or
• 7:34
  whatever,
• 7:35
  are
• 7:35
  you
• 7:36
  prepared
• 7:36
  for
• 7:36
  that?
• 7:36
  Can
• 7:36
  you
• 7:36
  serve
• 7:37
  up
• 7:37
  ads
• 7:37
  in
• 7:37
  those?
• 7:39
  That's
• 7:39
  how
• 7:39
  you
• 7:39
  get
• 7:39
  to
• 7:39
  the
• 7:40
  personalization
• 7:40
  you're
• 7:40
  talking
• 7:40
  about.
• 7:40
  It's
• 7:40
  going
• 7:41
  to
• 7:41
  be
• 7:41
  hard
• 7:41
  to
• 7:41
  do
• 7:41
  when
• 7:41
  you
• 7:42
  don't
• 7:42
  have
• 7:42
  the
• 7:42
  first
• 7:42
  party
• 7:42
  data
• 7:43
  necessarily,
• 7:43
  if
• 7:44
  you
• 7:44
  go
• 7:44
  through
• 7:44
  the
• 7:44
  open
• 7:45
  AI
• 7:45
  and
• 7:45
  the
• 7:46
  perplexity
• 7:46
  and
• 7:46
  all
• 7:46
  that
• 7:46
  kind
• 7:46
  of
• 7:47
  stuff
• 7:47
  too.