Skill #17: Branding Your Work

The Not-Boring Tech Writer · May 30, 2019 · 39m

As a technical writer, you’ve likely not considered branding yourself and your work—and understandably so: your documentation—no matter how masterful and easy to understand—often isn’t associated with yourself.

You don’t get a byline; you don’t get a image of yourself below the headline; instead, it’s just another piece of content created by “the documentation team.”

However, that doesn’t mean there’s value in creating your brand as a technical writer. And you can do so in ways that align with your philosophy and perspective of the industry.

Take Tom Johnson, for example, who’s built a brand…