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Lessons - Why Unreasonable Goals Are Actually Easier to Achieve (Scott) · Success Story with Scott Clary

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In this lessons episode, we explore why unreasonable goals are actually easier to achieve
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than realistic ones. Through examples from the right brothers to Richard Branson,
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we examine how the fiercest competition exists for realistic goals,
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making them paradoxically harder to attain.
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Discover the three psychological barriers that keep most people locked in mediocrity,
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while your brain releases more dopamine for audacious targets,
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and how aiming unreasonably high creates an asymmetric bet with massive upside.
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Even if you fall short of your unreasonable goal,
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you'll still go further than those who played it safe.
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Today, I'm going to make the argument for why unreasonable goals are actually easier to achieve.
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I wrote about this topic this week in my newsletter.
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I think it's a very important idea for us to wrap our heads around because all entrepreneurs,
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even if you're just starting out in your career or if you are a little bit more advanced,
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everyone around you is going to tell you to be reasonable, to be realistic,
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and I'm going to make the argument that even though their intentions are good,
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that idea is hurting you more than helping you, and ironically,
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reasonable goals are harder to achieve than unreasonable ones.
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Now, this starts with two words, be realistic.
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How many times have you heard that bullshit?
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Every time you shared an ambitious dream, someone has probably hit you with those two
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dream-killing words. It started when you were young.
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Your parents, when you said you wanted to be an astronaut, your guidance counselor,
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when you aimed for an Ivy League school.
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Your friends, when you talked about starting a business, your partner,
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when you mentioned quitting your job to pursue your passion.
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And they all say it with such conviction, and they all mean well.
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And they all say it as if they're doing you a favor by saving you from disappointment.
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But the dirty secret that no one tells you is that the people who are telling you to be realistic
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are usually the same ones who gave up on their own dreams.
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And even worse, the advice itself is completely backwards.
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99% of people are convinced they're incapable of achieving great things.
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So they aim for reasonable goals.
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But the irony is that this makes mediocre goals the most fiercely competitive.
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And therefore, the hardest to achieve because the level of competition is fiercest
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for quote unquote realistic goals, paradoxically making them the most time and energy consuming.
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I'm going to say that one more time because it's so counter to everything that we've ever been told.
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Unreasonable goals are often easier to achieve than reasonable ones.
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This isn't motivational fluff, it's strategy.
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Let me explain.
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First, I want to talk about the mediocrity trap.
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I was 23 when I fell into the mediocrity trap.
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Fresh at a college, I did what everyone told me was smart, right?
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I applied for the entry level positions that matched my qualifications.
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I crafted the perfect resume, tailored cover letters.
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I went through dozens of interviews for reasonable jobs.
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And six months later, I was still unemployed,
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competing against over 300 applicants for each position.
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Meanwhile, I had a friend with Colin Jake,
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who everyone called Unrealistic, a very entrepreneurial kid.
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He decided to start a very, very highly specialized consulting business.
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It was targeting a very, very specific problem in an industry that for some reason he was very
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passionate about.
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He had no formal credentials, he just saw a gap and went for it.
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And within three months, he had four clients and was making more than the salary
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that I was desperately chasing.
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And the difference was that Jake was fishing where a few people were casting their lines.
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And society has programmed us with this very dangerous equation.
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Small goals equals achievable.
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Big goals equals Unrealistic.
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But here's what actually happens.
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Small goals equals intense competition.
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Equals harder to achieve.
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Big goals equals less competition.
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Equals often easier to achieve.
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And the school system, again, this all comes from a very young age.
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So it's really hard to deprogram our minds around this topic.
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The school system teaches us this broken model.
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Get good grades, but not too good that showing off.
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Get a decent job, but don't aim too high.
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That's Unrealistic, and then buy a reasonable house.
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But not too nice, you can't afford that.
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That is what we are taught.
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We are conditioned to swim in the middle of the river,
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where the current is the strongest, and everyone else is fighting for space.
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Now, what we end up doing is we end up creating this invisible prison of reasonable thinking.
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And before we talk about how to set on reasonable goals,
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I need you to understand the cognitive prison that most people live in.
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Because your mind doesn't create your thoughts, your environment does.
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If you've been surrounded by reasonable people your entire life,
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you're going to think reasonable thoughts.
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You're going to set reasonable goals.
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You're going to achieve reasonable outcomes.
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The unreasonable thinking required for massive success isn't taught in schools.
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It isn't promoted in most families, and it isn't celebrated in most social circles.
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And the average person, they absorb around 10,000 messages per day from parents,
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teachers, friends, media, society, and 99.9% of those messages reinforce reasonable thinking.
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The reasonable mind, first of all, it is built by your environment by 99.9% of the messages
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that it intakes every single day.
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But it's also an evolutionary adaptation designed for survival, not thriving.
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Because your ancestors, they survived by not taking unnecessary risks,
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by sticking with the tribe, by not standing out too much.
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But the same psychological adaptations that kept your ancestors alive,
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they are now keeping you average.
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And the first step to unreasonable achievement is deprogramming.
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It's recognizing that your realistic thinking is a conditioned pattern,
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not an objective assessment of what's possible.
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I'm going to say that one more time because it's very important.
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Realistic or reasonable thinking is a conditioned pattern,
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not an objective assessment of what's possible.
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Now, let's go back to my early story.
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When I finally abandoned my quote-unquote reasonable job search,
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and decided to pursue something that genuinely excited me,
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so it was a role that was way out of reach, but something strange happened.
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First of all, the competition thinned out dramatically,
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which is great, that helps.
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But more importantly, my energy transformed.
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So I wasn't dragging myself through applications and interviews.
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I was energized.
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I was working longer hours with more focus than ever before.
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Now, having this unusually large goal is this adrenaline infusion
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that provides this endurance that you need to overcome
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the inevitable trials and tribulations and stress and anxiety and hard work
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that go along with any goal, especially with unreasonable ones.
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But you don't get that if you're just going for reasonable.
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That comes with unreasonable goals.
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Now, this leads to why most people misunderstand what motivation actually is
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and where it comes from because motivation isn't something you have.
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It's actually something you create through your targets,
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through your environment, and through your internal dialogue,
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and your brain reacts completely differently to massive goals
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than it does to boring safe ones.
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So when you set reasonable goals, the realistic safe bet,
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your brain barely releases any dopamine.
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It's like, yeah, whatever I can do this easily.
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And that's exactly why you put in minimal effort.
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But unreasonable goals.
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They flood your brain with dopamine.
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Your brain lights up like holy shit.
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Imagine if we actually pulled this off.
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It goes into full on hunter mode ready to work harder
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because the prize actually matters.
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It isn't some woo, woo self help concept.
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It's how your brain is literally wired.
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It won't get off the couch for a 5% improvement,
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but it'll move mountains for a 10x breakthrough.
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And think about it in your own life.
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When was the last time you felt genuinely excited about a realistic goal?
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When was the last time a sensible target got you at a bet before 5am?
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Realistic goals create realistic effort.
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Unreasonable goals create unreasonable effort.
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And to live an uncommon life and all the people that you look up to,
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that is uncommon.
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That is not the norm to live an uncommon life.
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You have to set unreasonable goals to create unreasonable effort.
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One of my favorite stories you may have heard this before,
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the story of Roger Bannister, who broke the four-minute mile
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when experts said it was physically impossible or Elon,
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who started building rockets when everyone said only governments could do that.
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Were they more talented than anyone else?
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Yeah, they had some talent.
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But more importantly, they aimed for targets
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that others dismissed as unreasonable and they found less competition there.
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As Tim Ferris puts it,
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the fishing is best, where the fewest go,
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and the collective insecurity of the world makes it easy for people to hit home runs,
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while everyone else is aiming for base hits.
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Now, let's talk about the three psychological barriers to unreasonable achievement.
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Because if you understand these unreasonable goals,
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leading to unreasonable achievements is going to be easier.
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The real reason we don't set bigger goals
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isn't that we can't achieve them.
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It's that we're afraid, but not in the way the most people think.
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There are three specific psychological barriers
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that keep people locked in mediocrity.
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The first one is the identity barrier.
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Your current identity.
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How you see yourself is the invisible force
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determining what goals you'll consider reasonable.
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If you see yourself as not the type of person you can start a business
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or not the type of person who can get an amazing shape,
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you will never set unreasonable goals in those domains.
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Most people never overcome this barrier
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because it requires the painful process of identity disillusion.
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Letting go of who you think you are to become who you could be.
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Now, the second psychological barrier
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is the social validation barrier.
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Humans are tribal creatures.
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We are wired to seek approval from our tribe.
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Setting unreasonable goals by definition
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means that most people won't understand or support it.
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This triggers a primal fear of rejection,
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more powerful than actually most people realize.
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The desire for social validation
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it keeps millions locked in mediocrity
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pursuing the same goals as everyone else
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just to hear that makes sense instead of your crazy.
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And the third psychological barrier is the comfort zone barrier.
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This is the most insidious barrier
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because the masquerades is wisdom.
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You're going to say things like I'm just being realistic,
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I'm just being practical, I'm just being responsible.
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These phrases are comfort zone protectors
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disguised as maturity.
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They're your brain's way of avoiding the discomfort
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that comes with unreasonable goals.
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Realistic goals fuels comfortable effort.
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Unreasonable goals demands uncomfortable growth.
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The path beyond these barriers isn't motivation.
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It's not willpower, it's not even discipline.
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It's understanding the game being played
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and consciously choosing to play a different one.
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Now, I mentioned motivation before.
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I want to go back to motivation.
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I want to tell you why I hate motivation
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because motivation, this is what nobody tells you about motivation.
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It's designed to die.
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Motivation is an emotion.
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And like all emotions it fluctuates, it comes and goes.
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That's why realistic goals are doomed from the start.
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The moment your motivation dips,
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which it inevitably will, you'll quit.
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Because realistic goals,
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goals restricted to the average ambition level
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are uninspiring and will only fuel you
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through the first or second problem.
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After that, you're going to throw on the towel.
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Unreasonable goals, they operate differently.
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So they create something more powerful than motivation.
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Way more powerful, momentum.
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When your goal is so compelling
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that it pulls you forward even on your worst days,
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you've created momentum.
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And momentum, unlike motivation, builds over time.
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Think about the difference.
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Motivation is deciding to go to the gym today
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because you feel like it.
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Momentum is going to the gym today
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because that's just what you do now.
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Regardless of how you feel.
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Unreasonable goals create identity shifts.
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You stop being someone who tries to write a book
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and you become a writer.
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You stop trying to build a business
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and you become an entrepreneur.
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And that identity carries you
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when motivation fails.
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Now let's talk about setting
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and achieving unreasonable goals
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because it's not just about positive thinking
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or believing in yourself.
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It's about understanding the strategic psychology
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of human achievement.
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So most people use a linear approach to goal setting.
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They assess current abilities.
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They set a goal slightly beyond their current abilities
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and they work incrementally towards that goal.
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Now this approach seems logical
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but it's fundamentally flawed for three reasons.
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First reason, the ceiling effect.
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When you set a goal based on what you can do now,
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the you box yourself in.
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You can only see improvements that make sense
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based on where you already are.
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But the thing is, real breakthroughs
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never come from just doing a bit more
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of what you're already doing.
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They come from completely reimagining what's possible.
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Second issue with this is the survivor ship filter.
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Incremental goals create incremental effort
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which is very easily derailed
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by life's inevitable obstacles.
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Every obstacle becomes a potential endpoint
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because the goal itself doesn't generate enough
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psychological momentum, the power through unreasonable goals
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have built in survivor ship filters.
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They're difficult enough
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that only the truly committed persists.
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And this is why the completion rate for marathons
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which is an unreasonable goal for most people
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is over 90% while the completion rate
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for a simple New Year's resolution is under 20%.
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The unreasonable commitment filters out everyone
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but the committed making success more likely, not less.
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And the third reason is the paradigm lock.
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Reasonable goals keep you locked in your current paradigm.
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Your way of seeing and approaching the world.
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That's what your paradigm is right now.
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They encourage you to do more
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of what you're already doing just slightly better.
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Unreasonable goals, they force paradigm shifts.
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They require you to completely re-imagine your approach,
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your strategy and your identity.
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And this is how innovation happens.
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It's not through incremental improvement
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but through paradigm shifts.
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Now, let me give you a practical framework
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for setting and achieving unreasonable goals.
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First, the 10X mind shift.
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Whatever your instinct is telling you to aim for
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and whatever you're doing in your life, multiply it by 10.
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It isn't about being delusional,
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it's about escaping the crowded waters of mediocrity.
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When I first started my first business,
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initial goal was to make enough to replace my salary.
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That put me in competition
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with every other side hustler and freelancer.
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Now, when I 10X my goal, I had to completely rethink my approach
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which in turn leads to much faster growth.
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So you don't just make the goal bigger, you make it different.
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The 10X mindset shift isn't just about size,
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it's about category.
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So instead of trying to be 10X better,
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try to be the only one in a new category.
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For example, this is what Peter Tiel means
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when he says to go from zero to one instead of one to N.
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Now, the second strategy is the would you laugh test?
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Okay, so forget the reasonable test.
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Apply this would you laugh test instead?
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This is me.
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If someone told you they were going to achieve your goal
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in half the time with half the resources,
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would you laugh at them?
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If not, your goal isn't unreasonable enough.
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The most successful entrepreneurs I know
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all share one thing.
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Their goals, their early goals, they sound laughable.
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They sound comical.
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They sound crazy to most people.
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So apply the, would you laugh test?
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And the third framework I want you to understand
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is the expert blindness advantage.
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The greatest advantage of pursuing unreasonable goals
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is that you don't know what's impossible.
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Experts are usually the worst innovators
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because they're constrained by what they know to be true.
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You are a non expert and as a non expert, you're naive
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and you're naive atay is actually your superpower.
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Virgin Airlines, for example,
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succeeded because Richard Branson with no airline experience
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asked questions that no industry veteran would ever ask.
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His lack of experience and expertise was his advantage.
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So what industry rules can you break
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because you don't know they exist?
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Fourth framework is the anti average alliance.
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So you know the saying, you become the average
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of the five people you spend the most time with.
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It's true.
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If you're surrounded by people with conventional goals,
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you'll be pulled toward conventionality and mediocrity.
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So the solution isn't just to find positive people,
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it's to find people with unreasonable goals of their own.
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I like to call this the anti average alliance,
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a group of people committed to unreasonable achievement.
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So when I wanted to become a better writer,
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I joined a mastermind where everyone
20:00
was already successfully publishing.
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Their expectations became my new normal.
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The fifth framework is the daily unreasonable action.
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I want you to break your unreasonable goal
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into daily actions that compounded over time,
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make achievement inevitable.
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But the key is that the daily action
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should feel slightly unreasonable too.
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So if your goal is to build a million dollar business,
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a reasonable daily action might be make five sales calls.
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An unreasonable daily action might be
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have one conversation that scares you
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or solve one problem no one else is solving.
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The daily actions should look different
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from what someone with a realistic goal would do.
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That's the point.
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So five frameworks when you're setting unrealistic goals.
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The 10x mind shift, the would you laugh test,
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the expert blindness advantage,
20:44
the anti average alliance,
20:46
and the daily unreasonable action.
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This is what you have to apply in your life.
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Then one of the most overlooked aspects
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of unreasonable goals is their asymmetric risk reward profile.
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I know I don't have to convince you anymore,
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but I'm going to with reasonable goals,
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what's the best that could happen?
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Small win, worst case, small failure,
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boring sell either way.
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But with unreasonable goals,
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the best case is you change your life forever.
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Worst case is usually the exact same small failure
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you'd get with a safe bet.
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It's like gambling, but rigging your favor.
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Here's an example.
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A safe bet, risk 100 bucks, maybe win 150.
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Unreasonable bet, risk 100 bucks to potentially win 10,000.
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Any investor, trader, or gambler will tell you bets
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with asymmetric upside are the only ones we're taking.
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Yet most people choose symmetric bets every single time,
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not realizing that they're actually making
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a risk your choice in the long term.
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Playing it safe is always the riskiest strategy of all.
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And here's where it gets even more interesting.
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When you make the asymmetric bet on an unreasonable goal,
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there's one invisible force that will try and sabotage you
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every single time.
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So I just want you to be careful about this.
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What is that force?
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Your timeline expectations.
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So most people think they can conquer the world in a year
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and they get pissed when that doesn't happen.
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Meanwhile, they completely underestimate
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what they could build in 10 years.
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This screws people up.
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They think that if they can't achieve
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their massive unreasonable goal fast,
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it's not worth doing at all.
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But every overnight success you've ever heard
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it was actually years in the making years of grinding
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when no one was watching Jeff Bezos spent years
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building Amazon before it became profitable.
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Stephen King wrote for years before publishing
22:26
his first novel, LeBron James Practice,
22:28
thousands of hours before entering the NBA.
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The time illusion leads so many people
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to abandon unreasonable goals just before
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the exponential payoff arrives.
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So the solution isn't to set more reasonable realistic
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timelines.
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It's a commit to the long game while maintaining the day
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to day urgency of short-term execution.
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The unreasonable goal is your North Star.
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The daily unreasonable action is your spacecraft.
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Time is just the distance between them.
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And then this leads us to the most powerful paradox of all,
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the paradox of achievement.
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So why you win even when you quote unquote lose.
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This is the final paradox.
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Even if you don't fully achieve your unreasonable goal,
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you still go farther than those people
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who aimed for reasonable ones.
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The person who aims to build a billion dollar company
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and only, I say only in air quotes,
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only builds a hundred million dollar company
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has still accomplished more than someone
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who aims for a million and achieved it.
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The person who aims to write a best-selling book
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and only sells 10,000 copies,
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they've still outperformed tons of writers
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who never finished their manuscripts.
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By aiming unreasonably high,
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you give yourself permission to achieve
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what other people consider remarkable and unreasonable,
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even if you fall short of your ultimate vision.
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The higher you aim, the higher you'll land when you fall.
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It's not just some nice philosophical concept.
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It's a very practical strategy.
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If you're going to put in the time and effort anyways,
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why would you aim for something that won't change your life
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even if you succeed?
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And let's be brutally honest,
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most unreasonable goals are delusions.
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But the secret is that all great achievements
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started as delusions.
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The most important innovations in history
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came from people with unreasonable goals.
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The Wright brothers believed humans could fly.
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Steve Jobs believed computers should be beautiful
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and intuitive.
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Mary Curie believed a woman could excel in science
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once society said otherwise.
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These weren't just big goals.
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These were paradigm shifts that faced enormous resistance
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until they succeeded and then they became the new normal.
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So what delusion are you willing to believe
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in long enough to make it real?
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The world that doesn't advance through reasonable goals.
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It advances through unreasonable ones
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that eventually become reasonable in retrospect.
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So your unreasonable goal, it might be exactly
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what the world needs next.
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So let me bring it full circle.
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Remember how we started 99% of people are convinced
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they're incapable of achieving great things.
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That's not because it's true,
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because they've never tested the limits of the capabilities.
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You are better than you think.
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The competition is worse than you imagine
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and your unreasonable goal is more achievable than you know.
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The fishing is best where the fewest go
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and the collective insecurity of the world
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makes it easy for people that home runs
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while everyone else is aiming for base hits.
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There is just less competition for bigger goals.
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The only question is, what unreasonable goal
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are you gonna pursue?
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Oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh.