John Solomon on Building Brand Momentum When Markets Turn Against You
How do you maintain brand momentum when tariffs spike, supply chains collapse, and private equity demands quick returns?
In this episode of Adspeak by ADWEEK, Audrey Kemp sits down with John Solomon, Ex CMO at Therabody and currently CMO at Mozilla, to explore how bold marketing decisions can drive growth during periods of uncertainty. Drawing on his experience leading marketing at Therabody, John shares why brands shouldn't automatically cut marketing spend during economic pressure and how strategic investments can create long-term momentum.
He explains the shift from thinking about brand…
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