Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 26 part 2: The Role of AI in Modern Logistics: Insights from Industry Expert Lori Boyer

Transcript

26 part 2: The Role of AI in Modern Logistics: Insights from Industry Expert Lori Boyer · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  So
• 0:00
  one
• 0:00
  of
• 0:00
  the
• 0:00
  great
• 0:00
  tools
• 0:01
  that
• 0:01
  you
• 0:01
  can
• 0:01
  use
• 0:01
  is
• 0:02
  to
• 0:02
  like,
• 0:02
  rate,
• 0:02
  shop,
• 0:03
  compare,
• 0:03
  right?
• 0:04
  To
• 0:04
  know,
• 0:04
  okay,
• 0:05
  if
• 0:05
  I'm
• 0:05
  going
• 0:05
  to
• 0:06
  ship
• 0:06
  on
• 0:06
  this
• 0:06
  lane
• 0:07
  on
• 0:07
  this
• 0:07
  day,
• 0:08
  what
• 0:08
  is
• 0:08
  going
• 0:08
  to
• 0:08
  be
• 0:08
  my
• 0:09
  most
• 0:09
  affordable
• 0:09
  option?
• 0:11
  And
• 0:11
  we
• 0:11
  do
• 0:11
  that
• 0:11
  simply
• 0:12
  based
• 0:12
  on
• 0:13
  billions
• 0:13
  of
• 0:14
  past
• 0:14
  data
• 0:14
  shipments.
• 0:14
  Step
• 0:15
  into
• 0:15
  the
• 0:15
  future
• 0:15
  with
• 0:16
  shipping
• 0:16
  smart.
• 0:17
  Outside
• 0:17
  the
• 0:17
  box
• 0:18
  is
• 0:18
  where
• 0:18
  the
• 0:18
  journey
• 0:19
  starts.
• 0:19
  From
• 0:19
  borders
• 0:19
  to
• 0:19
  buyers,
• 0:20
  we
• 0:20
  break
• 0:20
  it
• 0:20
  down
• 0:21
  fast.
• 0:21
  Nick
• 0:21
  and
• 0:22
  Jason
• 0:22
  deliver
• 0:22
  knowledge
• 0:23
  that
• 0:23
  lasts.
• 0:24
  Insight,
• 0:24
  innovation.
• 0:25
  Wherever
• 0:25
  your
• 0:25
  brand
• 0:26
  goes,
• 0:26
  we'll
• 0:26
  guide
• 0:27
  your
• 0:27
  growth
• 0:27
  so
• 0:27
  your
• 0:27
  global
• 0:28
  reach
• 0:28
  flows.
• 0:29
  Tune
• 0:29
  in,
• 0:29
  lean
• 0:30
  in.
• 0:30
  Let's
• 0:30
  unlock
• 0:30
  the
• 0:31
  way.
• 0:31
  Go
• 0:31
  outside.
• 0:31
  Inside
• 0:32
  the
• 0:32
  box
• 0:32
  with
• 0:32
  Asendia
• 0:33
  USA.
• 0:34
  So
• 0:34
  we
• 0:34
  gotta
• 0:35
  talk.
• 0:35
  I
• 0:35
  mean,
• 0:35
  you're
• 0:35
  here
• 0:35
  from
• 0:36
  EasyPost.
• 0:36
  Yeah,
• 0:37
  I'm
• 0:38
  gonna
• 0:38
  ask
• 0:38
  some
• 0:38
  questions
• 0:38
  about
• 0:38
  EasyPost.
• 0:39
  Actually.
• 0:40
  Just
• 0:40
  one
• 0:40
  really.
• 0:41
  So,
• 0:41
  so
• 0:42
  what
• 0:42
  separates
• 0:42
  EasyPost
• 0:43
  from
• 0:44
  other
• 0:44
  industry
• 0:44
  options
• 0:45
  and
• 0:45
  what
• 0:45
  is
• 0:45
  a
• 0:46
  Good
• 0:46
  ICP
• 0:46
  for
• 0:47
  EasyPost?
• 0:48
  Okay,
• 0:48
  great
• 0:49
  question.
• 0:50
  You're
• 0:51
  welcome.
• 0:51
  I
• 0:51
  love
• 0:51
  it.
• 0:51
  Okay.
• 0:52
  EasyPost
• 0:53
  is.
• 0:55
  Okay.
• 0:55
  Our
• 0:55
  first
• 0:55
  part
• 0:55
  of
• 0:56
  our
• 0:56
  question
• 0:56
  was.
• 0:57
  Remind
• 0:57
  me
• 0:58
  what
• 0:58
  separates
• 0:58
  EasyPost
• 0:59
  from
• 0:59
  other
• 0:59
  industry
• 0:59
  options?
• 1:00
  Okay,
• 1:01
  so
• 1:01
  EasyPost
• 1:01
  has
• 1:02
  been
• 1:03
  around
• 1:03
  for
• 1:03
  a
• 1:04
  long
• 1:04
  time.
• 1:05
  EasyPost
• 1:06
  has
• 1:07
  billions
• 1:07
  and
• 1:07
  billions
• 1:08
  of
• 1:08
  shipments
• 1:09
  under
• 1:09
  us.
• 1:09
  If
• 1:09
  you
• 1:10
  don't
• 1:10
  know
• 1:10
  who
• 1:10
  EasyPost
• 1:11
  is,
• 1:11
  we
• 1:11
  are
• 1:12
  a
• 1:12
  tool
• 1:12
  where
• 1:13
  you
• 1:13
  can
• 1:13
  connect
• 1:14
  APIs.
• 1:15
  So
• 1:15
  typically
• 1:15
  if
• 1:15
  you're
• 1:16
  going
• 1:16
  to
• 1:16
  sign
• 1:16
  up
• 1:16
  and
• 1:17
  you
• 1:17
  need
• 1:17
  to
• 1:17
  get
• 1:17
  an
• 1:17
  account
• 1:18
  with
• 1:19
  USPS
• 1:20
  and
• 1:20
  FedEx
• 1:20
  and
• 1:21
  you're
• 1:21
  doing
• 1:21
  a
• 1:21
  lot
• 1:22
  of
• 1:22
  different
• 1:22
  work,
• 1:22
  well,
• 1:22
  through
• 1:23
  a
• 1:23
  single
• 1:23
  API,
• 1:24
  you
• 1:24
  can
• 1:24
  now
• 1:24
  connect
• 1:25
  it
• 1:25
  via
• 1:25
  multi
• 1:25
  carrier
• 1:26
  option.
• 1:26
  It
• 1:27
  allows
• 1:27
  you
• 1:27
  to
• 1:27
  print
• 1:27
  your
• 1:27
  labels,
• 1:28
  it
• 1:28
  allows
• 1:28
  you
• 1:29
  to
• 1:29
  you
• 1:29
  all
• 1:30
  of
• 1:30
  your
• 1:30
  tracking
• 1:31
  notifications.
• 1:32
  We
• 1:33
  also
• 1:33
  have
• 1:33
  AI
• 1:34
  tools
• 1:35
  and
• 1:35
  then
• 1:35
  we
• 1:35
  have
• 1:36
  some
• 1:36
  enterprise
• 1:37
  size
• 1:38
  work
• 1:38
  as
• 1:39
  well.
• 1:39
  So
• 1:39
  if
• 1:39
  you're
• 1:39
  wanting
• 1:40
  to
• 1:40
  do
• 1:40
  that
• 1:40
  on
• 1:40
  an
• 1:40
  enterprise
• 1:41
  level.
• 1:42
  But
• 1:43
  I
• 1:44
  think
• 1:44
  that
• 1:44
  one
• 1:44
  of
• 1:44
  the
• 1:44
  biggest
• 1:44
  things
• 1:45
  that
• 1:45
  separates
• 1:45
  us
• 1:45
  is
• 1:46
  simply
• 1:46
  the
• 1:46
  fact
• 1:46
  that
• 1:47
  we
• 1:47
  have
• 1:47
  so
• 1:47
  much
• 1:48
  data
• 1:49
  and
• 1:49
  so
• 1:50
  we're
• 1:50
  able
• 1:50
  to
• 1:50
  use
• 1:51
  that
• 1:51
  data.
• 1:51
  We're
• 1:51
  more
• 1:52
  than
• 1:52
  any
• 1:52
  other
• 1:52
  company
• 1:53
  we've
• 1:54
  been
• 1:54
  around
• 1:54
  for
• 1:54
  so
• 1:54
  long
• 1:55
  that
• 1:55
  we're
• 1:55
  able
• 1:55
  to
• 1:55
  take
• 1:55
  the
• 1:56
  data
• 1:56
  and
• 1:56
  use
• 1:56
  it.
• 1:57
  So
• 1:57
  one
• 1:57
  of
• 1:57
  the
• 1:57
  great
• 1:57
  tools
• 1:58
  that
• 1:58
  you
• 1:58
  can
• 1:58
  use
• 1:58
  is
• 1:59
  to
• 1:59
  like
• 1:59
  rate,
• 1:59
  shop,
• 2:00
  compare,
• 2:01
  right?
• 2:01
  To
• 2:01
  know,
• 2:01
  okay,
• 2:02
  if
• 2:02
  I'm
• 2:02
  going
• 2:02
  to
• 2:03
  ship
• 2:03
  on
• 2:03
  this
• 2:03
  lane
• 2:04
  on
• 2:04
  this
• 2:04
  day,
• 2:05
  what
• 2:05
  is
• 2:05
  going
• 2:05
  to
• 2:05
  be
• 2:06
  my
• 2:06
  most
• 2:06
  affordable
• 2:06
  option?
• 2:08
  And
• 2:08
  we
• 2:08
  do
• 2:08
  that
• 2:08
  simply
• 2:09
  based
• 2:09
  on
• 2:10
  billions
• 2:10
  of
• 2:11
  past
• 2:11
  data
• 2:11
  shipments.
• 2:12
  There's
• 2:12
  a
• 2:12
  lot
• 2:12
  of
• 2:12
  times,
• 2:12
  for
• 2:13
  instance,
• 2:13
  when
• 2:14
  maybe
• 2:14
  you
• 2:14
  say,
• 2:15
  oh,
• 2:15
  I
• 2:16
  need
• 2:16
  to
• 2:16
  get
• 2:16
  this
• 2:16
  there
• 2:17
  in
• 2:17
  two
• 2:18
  days,
• 2:18
  but
• 2:19
  you
• 2:19
  could
• 2:19
  actually
• 2:19
  pay
• 2:20
  for
• 2:20
  three
• 2:20
  to
• 2:21
  five
• 2:21
  day
• 2:21
  shipping
• 2:21
  because
• 2:22
  98%
• 2:22
  of
• 2:22
  the
• 2:22
  time
• 2:22
  it
• 2:23
  arrives
• 2:23
  in
• 2:23
  two
• 2:23
  days.
• 2:23
  Sure,
• 2:24
  right.
• 2:24
  So
• 2:24
  all
• 2:25
  of
• 2:25
  that
• 2:25
  kind
• 2:25
  of
• 2:25
  data,
• 2:25
  I
• 2:26
  think
• 2:26
  that
• 2:26
  we're
• 2:27
  Very,
• 2:27
  very
• 2:27
  reliable.
• 2:28
  We've
• 2:28
  been
• 2:29
  around
• 2:29
  for
• 2:29
  a
• 2:29
  long
• 2:29
  time.
• 2:30
  We
• 2:30
  have
• 2:30
  a
• 2:30
  really
• 2:30
  fantastic
• 2:32
  fork.
• 2:33
  It's
• 2:34
  just
• 2:34
  very
• 2:35
  solid.
• 2:35
  I
• 2:35
  think
• 2:35
  as
• 2:35
  well,
• 2:36
  people
• 2:36
  in
• 2:36
  the
• 2:36
  industry
• 2:36
  are
• 2:37
  a
• 2:37
  little
• 2:37
  bit
• 2:37
  nervous.
• 2:38
  I
• 2:38
  think
• 2:38
  after
• 2:38
  Covid,
• 2:39
  we
• 2:39
  had
• 2:39
  a
• 2:39
  lot
• 2:39
  of
• 2:39
  companies
• 2:39
  kind
• 2:40
  of
• 2:40
  come
• 2:40
  and
• 2:40
  go
• 2:40
  really
• 2:41
  quickly
• 2:42
  and
• 2:42
  we've
• 2:43
  been
• 2:43
  here
• 2:43
  a
• 2:43
  long
• 2:43
  time
• 2:44
  before
• 2:44
  that.
• 2:44
  We're
• 2:45
  a
• 2:45
  solid
• 2:45
  company
• 2:46
  going
• 2:46
  to
• 2:46
  be
• 2:46
  around
• 2:46
  for
• 2:47
  a
• 2:47
  long
• 2:47
  time.
• 2:47
  So
• 2:48
  perfect.
• 2:48
  Icp,
• 2:49
  honestly,
• 2:50
  almost
• 2:50
  anyone.
• 2:51
  Okay.
• 2:53
  That
• 2:53
  being
• 2:54
  said,
• 2:54
  that's
• 2:55
  like
• 2:55
  the
• 2:55
  worst
• 2:55
  answer
• 2:56
  ever.
• 2:56
  If
• 2:57
  I
• 2:57
  was
• 2:57
  like
• 2:57
  training
• 2:57
  someone,
• 2:58
  I'd.
• 2:58
  Be
• 2:58
  like,
• 2:58
  I
• 2:58
  was
• 2:58
  going
• 2:59
  to
• 2:59
  drill
• 2:59
  down.
• 2:59
  Don't
• 3:00
  worry.
• 3:00
  I'm
• 3:00
  allowed
• 3:01
  to
• 3:01
  say
• 3:01
  everyone
• 3:02
  can
• 3:03
  ship
• 3:03
  with
• 3:03
  that,
• 3:03
  but
• 3:04
  EasyPost
• 3:05
  is
• 3:05
  free.
• 3:06
  If
• 3:06
  you're
• 3:06
  down
• 3:07
  at
• 3:07
  the
• 3:07
  lower
• 3:07
  end,
• 3:08
  you
• 3:08
  can
• 3:08
  hop
• 3:08
  on,
• 3:09
  get
• 3:09
  an
• 3:09
  account,
• 3:09
  print
• 3:10
  off
• 3:10
  whatever,
• 3:11
  up
• 3:11
  to
• 3:11
  a
• 3:11
  certain
• 3:11
  number
• 3:11
  of
• 3:12
  labels.
• 3:12
  We
• 3:12
  do
• 3:13
  have,
• 3:13
  as
• 3:13
  I
• 3:13
  mentioned,
• 3:13
  separate
• 3:14
  enterprise
• 3:14
  products
• 3:15
  that
• 3:16
  are.
• 3:16
  We
• 3:17
  ship
• 3:17
  with
• 3:17
  some
• 3:17
  of
• 3:17
  the
• 3:18
  biggest
• 3:18
  shippers
• 3:18
  in
• 3:18
  the
• 3:19
  world.
• 3:19
  The
• 3:19
  biggest
• 3:19
  names
• 3:20
  out
• 3:20
  there
• 3:20
  also
• 3:21
  ship
• 3:21
  through
• 3:21
  EasyPost.
• 3:22
  So
• 3:23
  there
• 3:23
  is
• 3:23
  the
• 3:23
  wide
• 3:24
  spectrum.
• 3:24
  We
• 3:25
  use
• 3:25
  three
• 3:25
  PLs,
• 3:26
  use
• 3:26
  us.
• 3:28
  But
• 3:28
  we're
• 3:29
  a
• 3:29
  carrier
• 3:29
  partner
• 3:29
  of
• 3:30
  EasyPost,
• 3:30
  have
• 3:30
  been
• 3:31
  for
• 3:31
  years.
• 3:32
  Some
• 3:32
  of
• 3:32
  my.
• 3:33
  I
• 3:33
  have
• 3:33
  many
• 3:34
  customers
• 3:34
  directly
• 3:35
  that
• 3:35
  utilize
• 3:35
  the
• 3:36
  integration.
• 3:36
  So
• 3:38
  I
• 3:38
  think
• 3:38
  in
• 3:39
  the
• 3:39
  enterprise
• 3:39
  level,
• 3:40
  one
• 3:40
  thing
• 3:40
  that
• 3:40
  separates
• 3:41
  you
• 3:41
  guys
• 3:41
  is
• 3:41
  the
• 3:41
  development
• 3:42
  work
• 3:42
  that
• 3:42
  you're
• 3:42
  able
• 3:42
  to
• 3:42
  do.
• 3:44
  I
• 3:44
  have
• 3:44
  a
• 3:45
  very
• 3:45
  large
• 3:45
  shipper
• 3:46
  in
• 3:46
  particular
• 3:46
  that
• 3:46
  it
• 3:47
  has
• 3:47
  homegrown
• 3:48
  website.
• 3:48
  And
• 3:49
  you
• 3:49
  guys
• 3:49
  have.
• 3:49
  You
• 3:50
  guys,
• 3:50
  in
• 3:50
  terms
• 3:50
  of
• 3:50
  their
• 3:51
  partnership,
• 3:51
  have
• 3:51
  done
• 3:52
  a
• 3:52
  ton
• 3:52
  of
• 3:52
  dev
• 3:52
  work
• 3:53
  to
• 3:53
  make
• 3:53
  that
• 3:54
  work.
• 3:54
  Yep,
• 3:55
  Yep.
• 3:55
  Which
• 3:55
  is
• 3:55
  really
• 3:56
  impressive.
• 3:56
  Nerds.
• 3:57
  We
• 3:57
  try
• 3:57
  to
• 3:57
  hire
• 3:57
  lots
• 3:58
  of
• 3:58
  really
• 3:58
  smart
• 3:59
  nerds
• 3:59
  to
• 3:59
  help.
• 4:00
  Is
• 4:00
  nerd
• 4:01
  is.
• 4:01
  Are
• 4:01
  we
• 4:01
  back
• 4:01
  on?
• 4:02
  Is
• 4:02
  that
• 4:02
  cool?
• 4:03
  Okay.
• 4:03
  Okay.
• 4:04
  All
• 4:04
  right.
• 4:04
  I
• 4:04
  didn't
• 4:04
  know
• 4:04
  if
• 4:05
  we
• 4:05
  were.
• 4:05
  We
• 4:05
  were
• 4:05
  okay
• 4:06
  there.
• 4:06
  So
• 4:07
  I
• 4:07
  guess
• 4:07
  when.
• 4:08
  When
• 4:08
  EasyPost
• 4:09
  gets
• 4:09
  those
• 4:09
  nerds
• 4:10
  together
• 4:10
  in
• 4:10
  a
• 4:10
  room
• 4:11
  and.
• 4:11
  And
• 4:11
  you
• 4:12
  guys
• 4:12
  have
• 4:12
  the
• 4:12
  ability
• 4:12
  to
• 4:13
  put
• 4:13
  these
• 4:13
  LLMs
• 4:14
  to
• 4:14
  use.
• 4:15
  What.
• 4:16
  What
• 4:16
  is
• 4:16
  different
• 4:17
  about
• 4:17
  your
• 4:17
  LLM
• 4:18
  when
• 4:18
  it
• 4:19
  gets
• 4:19
  all
• 4:19
  of
• 4:19
  that
• 4:19
  massive
• 4:20
  shipping
• 4:20
  data?
• 4:20
  What?
• 4:21
  Yeah.
• 4:22
  What
• 4:22
  does
• 4:22
  it
• 4:22
  provide?
• 4:22
  So
• 4:23
  some
• 4:23
  people
• 4:23
  say,
• 4:23
  oh,
• 4:24
  well,
• 4:24
  you
• 4:25
  know,
• 4:25
  you
• 4:25
  could
• 4:25
  look
• 4:25
  at
• 4:26
  one
• 4:26
  of
• 4:26
  the
• 4:26
  biggest
• 4:26
  things
• 4:27
  is
• 4:27
  the
• 4:27
  fact
• 4:27
  that
• 4:28
  it
• 4:28
  is
• 4:28
  all
• 4:29
  of
• 4:29
  the
• 4:29
  carriers
• 4:29
  across
• 4:30
  your
• 4:31
  own
• 4:31
  specific
• 4:31
  network,
• 4:32
  but
• 4:32
  also
• 4:33
  across
• 4:33
  everybody.
• 4:34
  So
• 4:35
  let's
• 4:35
  say
• 4:36
  the
• 4:36
  UPS
• 4:37
  came
• 4:37
  out
• 4:37
  with
• 4:37
  their
• 4:37
  own
• 4:37
  LLM.
• 4:38
  It
• 4:38
  would
• 4:38
  just
• 4:38
  have
• 4:39
  information
• 4:39
  on
• 4:39
  using
• 4:40
  ups,
• 4:40
  right.
• 4:41
  Like
• 4:41
  where
• 4:41
  we
• 4:41
  have
• 4:41
  data
• 4:42
  across
• 4:42
  every
• 4:42
  carrier
• 4:43
  pretty
• 4:43
  much
• 4:43
  that
• 4:43
  you
• 4:43
  could
• 4:44
  think
• 4:44
  of.
• 4:44
  In
• 4:45
  addition,
• 4:45
  it
• 4:46
  is
• 4:46
  the
• 4:46
  data
• 4:46
  set
• 4:47
  AI,
• 4:48
  not
• 4:48
  just
• 4:48
  LLMs,
• 4:49
  but
• 4:49
  AI
• 4:49
  in
• 4:49
  general
• 4:50
  are
• 4:50
  only
• 4:50
  as
• 4:51
  good
• 4:51
  as
• 4:52
  the
• 4:52
  data
• 4:52
  that's
• 4:53
  behind
• 4:53
  them.
• 4:54
  So
• 4:54
  you
• 4:54
  can
• 4:54
  have
• 4:54
  something
• 4:54
  that's
• 4:55
  really
• 4:55
  sleek
• 4:55
  and
• 4:56
  really
• 4:56
  beautiful.
• 4:57
  But
• 4:57
  if
• 4:57
  it
• 4:57
  doesn't
• 4:58
  have
• 4:58
  much
• 4:58
  data,
• 4:58
  it's
• 4:59
  not
• 4:59
  going
• 4:59
  to
• 4:59
  be
• 4:59
  able
• 4:59
  to
• 4:59
  give
• 5:00
  you
• 5:00
  the
• 5:00
  right
• 5:00
  answers.
• 5:00
  Again,
• 5:01
  it
• 5:01
  comes
• 5:01
  back
• 5:01
  to
• 5:02
  the
• 5:02
  fact
• 5:02
  that
• 5:02
  evpost
• 5:03
  has
• 5:03
  massive.
• 5:04
  More
• 5:04
  than
• 5:04
  any
• 5:04
  other
• 5:05
  company
• 5:05
  in
• 5:05
  the
• 5:05
  industry.
• 5:06
  So
• 5:06
  much
• 5:07
  data,
• 5:07
  just
• 5:08
  billions
• 5:08
  upon
• 5:09
  billions
• 5:10
  of
• 5:10
  records.
• 5:10
  And
• 5:11
  so
• 5:11
  I
• 5:11
  think
• 5:11
  that
• 5:12
  that's
• 5:12
  the
• 5:12
  biggest
• 5:13
  thing.
• 5:13
  But
• 5:13
  also,
• 5:14
  as
• 5:14
  you
• 5:14
  mentioned,
• 5:15
  our
• 5:15
  team
• 5:15
  is
• 5:15
  so
• 5:16
  good
• 5:16
  about
• 5:16
  working
• 5:16
  with
• 5:17
  people.
• 5:17
  I've
• 5:18
  worked
• 5:18
  at
• 5:18
  different
• 5:18
  companies,
• 5:19
  one
• 5:19
  of
• 5:19
  the
• 5:19
  best
• 5:20
  ever
• 5:20
  at
• 5:20
  like,
• 5:20
  really
• 5:21
  working
• 5:21
  out
• 5:21
  and
• 5:22
  individually
• 5:22
  helping
• 5:23
  companies
• 5:23
  and
• 5:24
  advising
• 5:24
  them.
• 5:24
  And.
• 5:25
  And
• 5:25
  so
• 5:26
  as
• 5:26
  we
• 5:27
  run
• 5:27
  into
• 5:27
  any
• 5:28
  questions,
• 5:28
  again,
• 5:28
  this
• 5:28
  is
• 5:29
  an
• 5:29
  early
• 5:30
  technology
• 5:30
  for
• 5:30
  everyone.
• 5:31
  Yeah.
• 5:32
  Knowing
• 5:32
  that
• 5:32
  you're
• 5:33
  going
• 5:33
  to
• 5:33
  be
• 5:33
  able
• 5:33
  to
• 5:33
  make
• 5:34
  a
• 5:34
  difference
• 5:34
  in
• 5:34
  where
• 5:34
  that
• 5:34
  product
• 5:35
  goes.
• 5:36
  So
• 5:36
  as
• 5:36
  you
• 5:36
  do
• 5:37
  that
• 5:37
  advising.
• 5:37
  Right.
• 5:38
  Because
• 5:38
  a
• 5:38
  little
• 5:38
  bit
• 5:38
  of
• 5:38
  that,
• 5:39
  that
• 5:39
  is
• 5:39
  the.
• 5:39
  Is
• 5:39
  the
• 5:40
  advice.
• 5:40
  Right.
• 5:41
  How
• 5:41
  do
• 5:41
  those
• 5:42
  companies
• 5:42
  then
• 5:43
  implement
• 5:43
  that
• 5:44
  change?
• 5:44
  Right.
• 5:44
  In
• 5:44
  terms
• 5:44
  of
• 5:45
  their
• 5:45
  operation
• 5:45
  or
• 5:45
  their
• 5:46
  commercial
• 5:46
  offerings?
• 5:47
  How
• 5:47
  are
• 5:47
  they
• 5:47
  implementing
• 5:48
  that
• 5:48
  advice?
• 5:49
  Yeah,
• 5:49
  yeah.
• 5:50
  So
• 5:50
  we
• 5:51
  have
• 5:51
  people
• 5:51
  contact
• 5:51
  us
• 5:52
  for.
• 5:52
  Usually
• 5:53
  it's.
• 5:53
  They've
• 5:53
  run
• 5:53
  into
• 5:54
  an
• 5:54
  issue.
• 5:54
  Right.
• 5:55
  Maybe
• 5:55
  somebody
• 5:55
  says,
• 5:56
  like
• 5:56
  in
• 5:56
  your
• 5:56
  case,
• 5:57
  we've
• 5:57
  decided
• 5:58
  to
• 5:58
  expand
• 5:58
  into
• 5:59
  a
• 5:59
  new
• 5:59
  country.
• 5:59
  Yes.
• 6:00
  We're
• 6:00
  wondering
• 6:00
  what
• 6:00
  to
• 6:01
  do.
• 6:01
  We
• 6:01
  want
• 6:01
  to
• 6:01
  go
• 6:01
  to
• 6:01
  Mexico.
• 6:02
  We
• 6:02
  need
• 6:02
  advice.
• 6:03
  Exactly
• 6:04
  right.
• 6:04
  And
• 6:04
  so
• 6:04
  then
• 6:05
  our
• 6:05
  people
• 6:06
  will
• 6:06
  come
• 6:06
  in
• 6:06
  and
• 6:06
  say,
• 6:07
  hey,
• 6:07
  these
• 6:07
  are
• 6:07
  the
• 6:08
  options
• 6:08
  that
• 6:08
  we're
• 6:08
  seeing
• 6:08
  are
• 6:09
  really
• 6:09
  good
• 6:09
  for
• 6:09
  you.
• 6:09
  This
• 6:10
  could
• 6:10
  be
• 6:10
  a
• 6:11
  neat
• 6:13
  opportunity
• 6:13
  for
• 6:14
  you.
• 6:14
  Or
• 6:14
  maybe
• 6:15
  this
• 6:15
  area
• 6:15
  is
• 6:16
  going
• 6:16
  to
• 6:16
  be
• 6:16
  a
• 6:16
  little
• 6:16
  complicated
• 6:17
  for
• 6:17
  you
• 6:17
  based
• 6:17
  on
• 6:18
  it,
• 6:18
  X,
• 6:18
  Y
• 6:19
  and
• 6:19
  Z.
• 6:20
  And
• 6:20
  then
• 6:20
  they
• 6:20
  go
• 6:21
  back
• 6:21
  in,
• 6:21
  they
• 6:22
  implement
• 6:22
  it
• 6:22
  within
• 6:23
  their
• 6:23
  own
• 6:23
  systems
• 6:24
  and
• 6:24
  then.
• 6:25
  And
• 6:25
  if
• 6:25
  they
• 6:25
  need
• 6:25
  help,
• 6:26
  then
• 6:26
  we're
• 6:26
  there
• 6:26
  to
• 6:26
  help
• 6:26
  them
• 6:27
  as
• 6:27
  well.
• 6:27
  But
• 6:28
  typically,
• 6:28
  if
• 6:28
  you're
• 6:28
  just
• 6:29
  talking
• 6:29
  for
• 6:29
  advice,
• 6:30
  you
• 6:30
  know,
• 6:30
  that's
• 6:31
  one
• 6:31
  of
• 6:31
  the
• 6:31
  great
• 6:32
  side
• 6:32
  things
• 6:32
  with
• 6:33
  EasyPost
• 6:33
  is
• 6:33
  just
• 6:34
  you
• 6:34
  do
• 6:34
  have
• 6:34
  so
• 6:34
  many
• 6:35
  people
• 6:35
  who
• 6:35
  have
• 6:35
  so
• 6:35
  much
• 6:36
  knowledge
• 6:36
  around
• 6:37
  what
• 6:37
  other
• 6:37
  people
• 6:38
  in
• 6:38
  the
• 6:38
  industry
• 6:38
  are
• 6:38
  doing
• 6:39
  and
• 6:39
  getting
• 6:40
  advice
• 6:40
  that
• 6:40
  way
• 6:40
  that
• 6:40
  they'll
• 6:41
  implement
• 6:41
  it.
• 6:41
  And
• 6:42
  then
• 6:42
  if
• 6:42
  they
• 6:42
  need
• 6:42
  technical
• 6:43
  help,
• 6:43
  they
• 6:43
  can
• 6:43
  come
• 6:44
  back
• 6:44
  to
• 6:44
  Cisco.
• 6:45
  Outstanding.
• 6:46
  Lori,
• 6:46
  this
• 6:46
  has
• 6:47
  been
• 6:47
  a
• 6:47
  very
• 6:47
  interesting
• 6:48
  conversation.
• 6:48
  I
• 6:49
  have
• 6:49
  learned
• 6:49
  a
• 6:49
  ton
• 6:49
  and
• 6:50
  I
• 6:50
  appreciate
• 6:51
  all
• 6:51
  of
• 6:51
  your
• 6:51
  knowledge
• 6:52
  on
• 6:52
  AI.
• 6:52
  This
• 6:53
  is.
• 6:53
  This
• 6:53
  is
• 6:53
  very
• 6:54
  cool.
• 6:54
  Is
• 6:54
  there.
• 6:55
  We're
• 6:55
  going
• 6:55
  to
• 6:55
  wrap
• 6:55
  it
• 6:55
  up.
• 6:55
  But
• 6:56
  is
• 6:56
  there
• 6:56
  anything
• 6:56
  that
• 6:57
  we
• 6:57
  missed,
• 6:58
  maybe
• 6:58
  that
• 6:58
  you
• 6:58
  want
• 6:58
  to
• 6:58
  touch
• 6:58
  on
• 6:59
  or.
• 7:00
  I
• 7:00
  don't
• 7:00
  think
• 7:00
  there's
• 7:00
  anything
• 7:01
  we
• 7:01
  missed.
• 7:01
  But
• 7:01
  if
• 7:02
  you
• 7:02
  ever
• 7:02
  come
• 7:02
  to
• 7:03
  a
• 7:03
  speaking
• 7:04
  session
• 7:04
  of
• 7:04
  mine
• 7:05
  or
• 7:05
  if
• 7:05
  you
• 7:06
  listen
• 7:06
  to
• 7:06
  our
• 7:06
  podcast,
• 7:07
  I
• 7:07
  host
• 7:07
  Unboxing
• 7:08
  Logistics,
• 7:08
  our
• 7:08
  podcast.
• 7:10
  I
• 7:10
  always
• 7:11
  say,
• 7:11
  if
• 7:12
  you've
• 7:12
  listened
• 7:12
  today
• 7:12
  and
• 7:12
  you
• 7:13
  thought
• 7:13
  things
• 7:13
  were
• 7:13
  interesting,
• 7:14
  please
• 7:14
  just
• 7:14
  pick
• 7:15
  one
• 7:15
  thing
• 7:16
  that
• 7:16
  you're
• 7:16
  going
• 7:16
  to
• 7:17
  do.
• 7:17
  Research
• 7:17
  shows
• 7:18
  again
• 7:18
  and
• 7:18
  again.
• 7:18
  If
• 7:19
  you're
• 7:19
  like,
• 7:19
  oh,
• 7:19
  I
• 7:19
  got
• 7:19
  like
• 7:20
  20
• 7:20
  different
• 7:20
  things
• 7:20
  I'm
• 7:21
  going
• 7:21
  to
• 7:21
  implement,.
• 7:21
  It's
• 7:22
  a
• 7:22
  really
• 7:22
  good
• 7:22
  piece
• 7:22
  of
• 7:22
  advice.
• 7:23
  Do
• 7:23
  zero.
• 7:24
  That's
• 7:24
  what
• 7:24
  happens.
• 7:25
  So
• 7:25
  find
• 7:25
  one
• 7:25
  thing.
• 7:26
  Maybe
• 7:26
  you're
• 7:26
  like,
• 7:26
  from
• 7:26
  now
• 7:26
  on,
• 7:27
  if
• 7:27
  I'm
• 7:27
  using
• 7:27
  an
• 7:27
  LLM,
• 7:28
  I'm
• 7:28
  not
• 7:28
  going
• 7:28
  to
• 7:28
  be
• 7:29
  uploading
• 7:30
  private
• 7:30
  data.
• 7:31
  Or
• 7:31
  maybe
• 7:32
  I'm
• 7:32
  going
• 7:32
  to
• 7:32
  give
• 7:32
  it
• 7:32
  a
• 7:33
  role.
• 7:33
  That
• 7:33
  is
• 7:33
  my
• 7:33
  takeaway.
• 7:34
  Yes.
• 7:35
  That
• 7:35
  is
• 7:35
  my,
• 7:35
  that
• 7:35
  is
• 7:36
  my
• 7:36
  specific
• 7:36
  legal
• 7:37
  team.
• 7:37
  Jason,
• 7:38
  we'll
• 7:38
  talk
• 7:38
  later.
• 7:38
  We're
• 7:38
  going
• 7:39
  to,
• 7:39
  we're
• 7:39
  going
• 7:39
  to
• 7:39
  go.
• 7:39
  Through
• 7:39
  your
• 7:39
  chat
• 7:40
  sheet.
• 7:41
  Probably
• 7:41
  not,
• 7:42
  but
• 7:42
  yeah,
• 7:42
  that
• 7:42
  we're
• 7:42
  going
• 7:42
  to
• 7:43
  be
• 7:43
  okay.
• 7:43
  Yeah.
• 7:44
  Well,
• 7:44
  Lori,
• 7:44
  thank
• 7:45
  you
• 7:45
  so
• 7:45
  much,
• 7:45
  everybody.
• 7:45
  Lori
• 7:46
  Boyer
• 7:46
  from
• 7:46
  EasyPost,
• 7:47
  head
• 7:47
  of
• 7:48
  content
• 7:48
  marketing,
• 7:49
  can't
• 7:49
  thank
• 7:49
  you
• 7:49
  enough.
• 7:50
  And
• 7:50
  thank
• 7:50
  you
• 7:50
  for
• 7:51
  watching
• 7:51
  and
• 7:51
  listening
• 7:51
  to
• 7:52
  Outside
• 7:52
  the
• 7:52
  Box
• 7:52
  of
• 7:52
  the
• 7:52
  Cynthia
• 7:53
  USA
• 7:53
  podcast.
• 7:54
  Thanks,
• 7:54
  everybody.
• 7:54
  Thank
• 7:55
  you.
• 7:55
  It's
• 7:55
  been
• 7:55
  great.
• 7:56
  Share,
• 7:56
  subscribe
• 7:57
  and
• 7:57
  download
• 7:58
  our
• 7:58
  podcast
• 7:59
  to
• 7:59
  learn
• 7:59
  more
• 7:59
  about
• 8:00
  today's
• 8:00
  topic
• 8:00
  or
• 8:01
  for
• 8:01
  a
• 8:01
  free
• 8:01
  consultation,
• 8:02
  email
• 8:03
  us
• 8:05
  at
• 8:06
  ecommerce.usa@asendia.com.
• 8:07
  Come
• 8:08
  back
• 8:08
  for
• 8:08
  more
• 8:08
  insightful
• 8:09
  discussions
• 8:09
  on
• 8:10
  e-commerce,
• 8:10
  shipping
• 8:11
  to
• 8:11
  Canada,
• 8:11
  Mexico
• 8:12
  and
• 8:12
  worldwide.