Scott Brinker: Product Marketing, AEO & Control of the Customer’s Journey - Episode #34
How can mastering MarTech unlock customer connection and marketing success in the age of AI?
In this episode of Connect To Market, host Casey Cheshire welcomes Scott Brinker, Martech Analyst and Advisor at ChiefMartec, to explore how marketing is evolving in a technology-driven world. Scott shares how prioritizing direct customer engagement, maintaining brand integrity, and delivering exceptional experiences provides a foundation for more effective, human-centered marketing.
He explores how AI is reshaping consumer behavior, why traditional marketing principles remain important, and how…
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