Latest / Health, Life & What’s Next / I Stopped Chasing. That’s When My Business Finally Started Working.

Transcript

I Stopped Chasing. That’s When My Business Finally Started Working. · Health, Life & What’s Next

• 0:00
  Welcome to Health, Life and What's Next.
• 0:03
  With Dr.
• 0:03
  Jennifer Ginty.
• 0:05
  This is the podcast where we explore what it really means to live well through honest conversations about health, life, business, and everything in between.
• 0:17
  Because remember, healing is about more than medicine.
• 0:21
  I'm so glad you are here.
• 0:24
  Let's get into today's conversation as you can see by the title of this episode, I wanna discuss what changed when I stopped trying to save the business and started building the life I actually wanted.
• 0:38
  So there was a time when I generally could not imagine saying what I'm about to tell you.
• 0:44
  Today, my business can pay me.
• 0:48
  I can take my family on vacations.
• 0:52
  I can send money back home.
• 0:54
  I can donate to people and causes I care about.
• 0:58
  I recently took my team and members of my family to an entire wellness day, which we do every year, and I paid for everyone.
• 1:09
  Today, I work less than I did when I was desperately trying to make this business work.
• 1:15
  I am more selective about what I do.
• 1:18
  My business is simpler.
• 1:20
  My services are simpler.
• 1:22
  The way people work with me is clearer and easier, and I am no longer waking up every morning feeling like I need to chase the next thing to make sure everything is going to be okay.
• 1:35
  The anxiety is way less.
• 1:38
  Now, as a business owner, there's gonna be stress, okay?
• 1:41
  I'm not showing up here and say,"Oh my God, all my problems are solved.
• 1:45
  I have no more anxiety." No.
• 1:47
  That's not the truth.
• 1:48
  But I'm telling you, the business owner I am today, the clinic I'm running today is way different than a few years ago But at the same time, I need you to understand something.
• 2:01
  None of this looked easy when I was living off my savings.
• 2:06
  And this is exactly what I wanted to end the series here.
• 2:10
  Because again, part one was the leap.
• 2:13
  Part two was the part that nobody wanted to talk about, the failures, the mistakes.
• 2:18
  Part three, this part is what happened because I did not quit.
• 2:24
  I didn't give up, and I think we need more stories about that.
• 2:29
  I used to think success was going to come from finding the right thing, the right coach, the right employees, the right program, the right life, the right niche, the right offer.
• 2:40
  Something I hadn't discovered yet.
• 2:43
  So I kept looking, right?
• 2:45
  We kept- I kept looking, I kept adding, I kept investing, I kept changing, and I kept watching what everybody else was doing.
• 2:53
  I was building from anxiety, and anxiety loves activity because doing something feels safer than sitting still long enough to understand what is actually wrong.
• 3:04
  Eventually, I got tired of running in circles and I started doing almost the opposite.
• 3:11
  I simplified.
• 3:12
  That became one of my biggest turning points in my business.
• 3:16
  I stopped trying to do everything and be everything.
• 3:20
  I became much clearer about what we actually do well, what I actually do well.
• 3:25
  Who do I help?
• 3:27
  What I want my role to be, what I want people to see me as, what I don't want my role to be, and who I am not attracting.
• 3:34
  What belongs inside of Wellness Corner and what doesn't?
• 3:37
  I simplify how somebody can work with me.
• 3:40
  I realized I didn't, I did not need to keep investing a new business every few months.
• 3:45
  I needed to get very good at the business I already had, and that sounds so simple.
• 3:51
  It was not simpler for me to learn, to be honest with you, as you can see in part two.
• 3:57
  And something strange happened when I embraced simplicity.
• 4:01
  I chase less.
• 4:02
  I became more clear.
• 4:05
  The easier it became to make decisions, the less energy the business took from me because I wasn't waking up every week asking,"What should I become now?
• 4:15
  What should I sell now?" I have a system.
• 4:17
  I have a plan.
• 4:19
  I know what I'm doing every month.
• 4:20
  It's so simple right now, and I can focus on implementing and talking and teaching.
• 4:27
  Now, before I go further, I want to take a minute for those of you who originally found me because of my work in functional medicine because this idea of finally getting clear about what deserves your attention is exactly why I'm hosting my upcoming health strategy session.
• 4:45
  If you've been thinking,"I know something has changed.
• 4:49
  I know something is off, but I still don't understand what's driving it or what I should actually do next," this health session is for you.
• 5:00
  I want you there.
• 5:00
  It's happening on Saturday, October 17th at 10:00 AM Eastern Standard Time.
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  I'm hosting it live online.
• 5:08
  So it is called From I Know Something Is Off to Here's What We Do Next.
• 5:15
  This is an hour of me not naming symptoms you already know you have.
• 5:21
  I want to show you what you could be missing, what is the first step you should be exploring.
• 5:26
  What can be done once you understand more?
• 5:29
  What you should do with what you already have, and how we decide which direction makes sense instead of trying one random thing after another.
• 5:38
  If you are actually looking for answers, you want to feel better, you want to address your symptoms, you I'm gonna put the link below click and register.
• 5:47
  I want you to reserve your seat.
• 5:49
  Now, let's get back to the story.
• 5:52
  One of the biggest changes I made had nothing to do with marketing.
• 5:57
  I stopped running my entire life like the business was always five minutes away from disaster.
• 6:02
  For years, I could physically leave the office and still be at work I would go home and still think about work.
• 6:10
  I used to have a cell phone where people can reach me, right?
• 6:14
  My body will be home.
• 6:16
  My mind will still be in the clinic, thinking about patients, payroll, schedule, thinking about the next month, thinking about the money I'm making or not making.
• 6:26
  I had become so accustomed to operating under pressure that pressure started feeling normal, and eventually I had to ask myself, what exactly am I building if I finally succeed and I am too exhausted to enjoy it?
• 6:40
  Because I didn't leave the ER to create another life where I was never really present.
• 6:46
  I didn't build a business so the business could own me.
• 6:50
  So I started changing the way I worked.
• 6:53
  I got rid of the cell phone.
• 6:54
  I will not wake up at 4:00 AM like I used to.
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  I will not work overnight, and I did all this intentionally.
• 7:01
  I started believing that I can make this work.
• 7:04
  Okay?
• 7:06
  I began protecting my nervous system instead of constantly feeding it another emergency.
• 7:11
  I started letting the problem be the problem, without immediately turning it into a catastrophe.
• 7:17
  That gave me room to think, to have hope, to know this was meant to be.
• 7:23
  I was chosen for this, and my business can succeed.
• 7:26
  My business can grow.
• 7:27
  And the good decisions usually come from that place, not panic.
• 7:31
  So I also started working less That one is still a work in progress, but I am much more interested now in whether my time is being used well than whether I can brag about how hard I am working.
• 7:46
  There was a season when I needed to work intensely, and those seasons will come, right?
• 7:51
  And I don't regret them, and I embrace them when they come.
• 7:54
  The mistake would have been making that season permanent because if the only way my business can succeed is for me to permanently deplete it that's not success.
• 8:05
  I'm sorry, that's just a different kind of job.
• 8:08
  That is burnout.
• 8:09
  And success started showing up in ways that meant much more to me than a revenue screenshot.
• 8:16
  Recently, I was able to take my team and some of my family members, as I mentioned, to a whole wellness spa.
• 8:22
  Now I could create an experience for the people that I love, the people that like supporting me and my goals and my vision by simply because I wanted to.
• 8:32
  That meant something, not because of the m- amount of money I'm making now, because it's what I want.
• 8:38
  I want to give back without feeling guilty, without worrying about the bills.
• 8:44
  The business wasn't only taking anymore, it was giving because of what it represented.
• 8:49
  I can take my family on vacations, okay?
• 8:53
  And when I say that, I don't just mean financially.
• 8:56
  Of course, that's important.
• 8:58
  There was a time when I could technically afford to live, but I mentally I couldn't.
• 9:03
  I would have taken the clinic with me in my head everywhere I go.
• 9:07
  Now I'm learning how to actually go.
• 9:09
  I would just go away and just the clinic will still be running, people are being taken care of, when I come back, my business is running.
• 9:16
  I go away to create memories, experiences, be a mother, be a wife, be me, and that's success to me.
• 9:23
  I can help family, I can give, and I donate a lot.
• 9:27
  I don't talk about it, but I'm always giving.
• 9:30
  And giving feels very different when you remember what it felt like to be scared about your own money.
• 9:36
  That part of success is deeply personal to me.
• 9:38
  Money gives you choices, and one of the choices I value most is the ability to say,"I can help you." It's ability to retire my mom.
• 9:47
  That's bigger to me than being able to say,"Look, I made it." And I'm telling you all this because I don't want part two to be the place somebody stops listening.
• 9:57
  Part two is where people quit, not just in business, in life, in health, in relationship, in something they've been working towards for a long time.
• 10:07
  Because the middle is ugly.
• 10:10
  The beginning has excitement.
• 10:12
  The ending has proof.
• 10:14
  The middle has very little applause.
• 10:16
  The middle is where you're doing the work and still don't know whether it is going to pay off or not, and that's the dangerous part.
• 10:25
  There were many moments when I could say,"I'm done.
• 10:29
  There were days when that option looked very attractive, but something kept me in the game, and it wasn't blind optimism.
• 10:38
  It wasn't never giving up on your dreams.
• 10:41
  Sometimes you absolutely should stop doing something that isn't working.
• 10:45
  But what kept me was that underneath all of the mess, I still believe in why I had started.
• 10:52
  I still wanted to practice medicine my way.
• 10:56
  I wanted to know my patients.
• 10:58
  I wanted to have more control over my time.
• 11:00
  I wanted to build my own schedule.
• 11:03
  I wanted to work hard one season and just rest another.
• 11:07
  I wanted to build something that reflect how I believe people should be cared for.
• 11:12
  The strategy changed many times.
• 11:14
  The reason didn't, and that's important.
• 11:18
  Sometimes we quit because the strategy failed.
• 11:22
  When the goal itself is still right.
• 11:24
  Those are different things.
• 11:26
  A marketing strategy can fail, a hire can fail, an offer can fail, a treatment approach can need to change.
• 11:33
  A plan can need to change.
• 11:35
  That does not automatically mean the destination was wrong.
• 11:39
  And I had to learn to stop confusing this isn't working with nothing will ever work.
• 11:46
  I had to learn And I see people do this with their health too.
• 11:50
  They try something, it doesn't help the way they hope.
• 11:53
  Another treatment, another diet, another doctor, another supplements, another attempt.
• 11:57
  Eventually, nothing works for me.
• 12:00
  And I understand the frustration.
• 12:02
  Trust me, I do.
• 12:04
  But sometimes the failure of one approach is not evidence that you are beyond help.
• 12:10
  Sometimes it means that wasn't the right approach.
• 12:14
  You didn't have the whole picture yet.
• 12:16
  Something important hadn't been considered.
• 12:19
  The timing wasn't right.
• 12:20
  The plan needed to change.
• 12:22
  The next question needed to be better.
• 12:25
  There's a difference between this didn't work and I will never feel better.
• 12:31
  And I see my patients say this all of the time,"I'll never feel better." And I don't want you to confuse the two because hopelessness makes decisions for you, and sometimes it makes you stop just before you finally start asking the right questions.
• 12:47
  That's exactly what business taught me.
• 12:50
  At one point, I thought I needed more service strategy coach.
• 12:53
  I did marketing.
• 12:54
  No, I needed more.
• 12:56
  What I actually needed was clarity.
• 12:58
  And once I had clarity, once I just slow down, create time to think, evaluate the things that I'm doing, question everything that I'm doing, okay, remove things.
• 13:09
  That is one of the strangest things about growth.
• 13:12
  You think growth means adding?
• 13:14
  No.
• 13:15
  Growth means the courage to subtract, remove.
• 13:20
  Okay?
• 13:21
  I also stopped needing every patient to be for me.
• 13:26
  That brought a level of peace to the business that I didn't even know existed.
• 13:30
  Because you are not constantly trying to convince everybody, sometimes the better question is,"Who are we actually equipped to help well?" That changed my marketing, my services, the patient experience, and my own energy.
• 13:45
  I became more comfortable saying no.
• 13:49
  No to things that made money, but created a business I didn't want.
• 13:53
  No to ideas that sounded exciting, but added unnecessary complexity.
• 13:57
  No to people weren't the right fit.
• 13:59
  Now, am I still ambitious?
• 14:01
  Do not misunderstand me.
• 14:03
  I still have goals, I still want to grow, I still look at the business and see things I want to improve every day, every week, but ambition feels different now.
• 14:13
  It is not,"I need to prove this work." Ambition is,"I already know this work.
• 14:18
  What do I want to build from here?" Those are completely different energies.
• 14:24
  One is survival, and the other one is a choice.
• 14:28
  And maybe that's what I wanted most of all along, choice.
• 14:33
  The choice to work less, the choice to spend more time with my family, the choice to be present for my children, the choice to go on vacation, the choice to give, the choice to spend a day with my team and family members and celebrating instead of putting out fires, the choice to make a business decision because it is right, not because I am terrified.
• 14:54
  And to me, that's wealth.
• 14:56
  So when I look back now, I am incredibly grateful that I didn't quit during the seasons when the business looked nothing like what I, I had imagined.
• 15:08
  Because if I had judged the entire story by its worst chapter, I would've missed this one thing.
• 15:16
  That's something I want you to remember.
• 15:18
  Do not use one difficult chapter to predict the ending of a story that is still being written.
• 15:25
  That doesn't mean you need to stay forever in something that is destructive.
• 15:28
  It does not mean to keep throwing money at something that clearly isn't working.
• 15:33
  It means get honest before you give up Is the dream wrong or does the strategy need to change?
• 15:41
  Are you failing or are you learning something you didn't know yet?
• 15:45
  Do you need to quit or do you need to simplify?
• 15:49
  Do you need another solution, or do you finally need to stop long enough to understand the problem?
• 15:55
  Those questions saved me a lot of stress and a lot more than another business program ever did.
• 16:02
  If I could sit across from the old Dr.
• 16:04
  Jencie, who was in pain herself, the woman living off savings, the woman looking at everything she had invested and wondering whether she had made a terrible mistake, I don't think I would tell her,"Don't worry, you're going to make a lot of money." I would not tell her that.
• 16:23
  I'd probably say,"Okay, you're going to figure it out.
• 16:26
  You're going to figure out what matters.
• 16:28
  You're going to stop trying to build everybody else's version of success.
• 16:32
  You're going to stop chasing every answer.
• 16:36
  You're going to simplify.
• 16:38
  You are going to take your family places.
• 16:39
  You are going to give back.
• 16:40
  You are going to look around one day and realize this thing that once terrified me now supports a life I'm grateful to have." And maybe most importantly, you are going to enjoy it because good is building the life you pray for if you never learn how to live inside it?
• 16:59
  This is where I am now.
• 17:00
  Not sitting here pretending business is easy and I made it to the top, okay?
• 17:05
  But no longer chasing.
• 17:07
  I built something simpler, healthier, profitable, more aligned with the doctor I want to be, the life I want to have.
• 17:16
  And after everything it took to get here, that feels like success.
• 17:20
  Now, part one was I got fed up and jumped.
• 17:24
  Part two was I nearly lost myself trying to make it work.
• 17:28
  And now part three is I stayed long enough to learn how to make it mine, and I think that's the part of success we don't talk about enough.
• 17:38
  Sometimes winning isn't becoming bigger.
• 17:41
  Sometimes winning is finally becoming clear.
• 17:44
  I hope you enjoyed this three-part series.
• 17:47
  Again, I would love for you to share, subscribe, and leave a review.
• 17:52
  That is why I want you to join any of my online events that I'm hosting.
• 17:56
  You see the latest one or the next one down in the comment section below, click on it, register, bring your questions, and let's have a conversation.
• 18:04
  Thank you so much, and I'll talk to you on the next one That is fantastic.
• 18:12
  You completed another episode.
• 18:15
  So thank you for spending this time with me.
• 18:18
  If today's conversation gave you a new perspective, I hope you carry it with you into the rest of your week.
• 18:25
  If someone you love needs to hear this today, share this episode with them.
• 18:31
  Until next time, take good care of yourself.