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From Training to True Growth | The GrowthPro Edge · The GrowthPro Edge

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Denise: Hello and welcome to this week's episode of the Growth.
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Pro Edge, it is January.
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Ladies and gentlemen, welcome to 2026 and welcome to our very, very
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first episode of the Growth Pro Edge.
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I'm Denise Killian with the Growth Pro Group, and I'm thrilled
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to be here with you this week.
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Thank you so much for coming.
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Before we begin, we of course wanna thank our sponsors for
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the Growth Pro Edge for 2026.
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We appreciate their support, which helps us to bring you a new episode.
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Each and every week here at the Growth Pro Group, we're all about growth,
1:04
and that only happens when we take a break from the doing and spend just a
1:08
little bit of time thinking, and that's where the Growth Pro Edge comes in.
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Each week we'll talk about issues and that impact our growth for our teams,
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for our business, and for ourselves.
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Us.
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We're really thrilled to have you here with us this week, and
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we are having two very special guests for our inaugural podcast.
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Of course, Beth Stanley, our CEO trainer, attainment founder and founder of
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the Growth Pro Edge, and Kandy Kelly, our new CEO for the Growth Pro Edge.
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We're thrilled to talk about the genesis of.
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This podcast as well as the Growth Pro Group and how we want to help you grow
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your teams and yourself and your business.
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So let's go ahead and get started and join Candi and Ben.
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Oh my goodness.
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I could not be more thrilled to have both Beth Stanley and Kandy Kelly here
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for our very first official podcast.
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Welcome ladies.
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Beth: Hello.
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Hello.
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Hi.
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Denise: Oh.
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All right.
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So as we get started, my friends, uh, most folks out there know you two legends.
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Uh, but let's go ahead and start and tell us a little bit
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about yourself, uh, and, uh.
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How you're joining us today, Beth, let's start with you.
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Beth: Well, I'm Beth Stanley, chairwoman and founder of the
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Growth Pro Group and TrainerTainment
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Um, have been in this particular space for more than 20 years.
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I'm a mom of three amazing kiddos and happen to, uh, get,
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to be the, the visionary of.
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The most brilliant people I've ever had the opportunity to work with.
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So there you go.
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That's, that's me in a nutshell.
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And I love to cruise.
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How's that
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Denise: Candi?
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Candi: Yes.
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Uh, my name is K Kelly.
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Uh, I joined Beth in 2019.
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Uh, before that I have been in hospitality since I was.
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13 years old, uh, doing different things from concession stance all the
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way to restaurants until I switched over to the entertainment sector.
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Um, when I'm not working and helping clients.
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I am a mom of two and a PTO treasurer and, uh, a soccer coach a lot of times.
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So that's what I do in a nutshell.
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Denise: So I love that.
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There's so much that you guys have done, really your whole lives that
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is in the genre of being a service to others and, and helping others from,
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you know, Beth, I know you coached your kids in their softball, basketball, and
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baseball and all of the things, right?
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Candi, you've coached your girls and, and soccer and.
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Um, starting in hospitality at 13.
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My goodness, that's all about service to others.
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And so I wanna start with this introduction of the Growth Pro group
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of what it is and why, why start it?
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Beth, you wanna answer that?
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Beth: Yeah, yeah, yeah, yeah.
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So, um, Candi and I have certainly been asked that question a lot, and, uh, as
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we did the brand expansion last year, the people that know and love us have asked
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that, that question the very same way.
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And I think, I think businesses grow, uh, if they're good,
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they grow and they evolve.
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And I believe that that's what we've done at, at Entertainment.
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We are so niched.
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Beautifully.
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So in the family entertainment and the hospitality industry.
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And we're never gonna not do that because, like you said, Denise, we, we, so at our
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core, I mean, one of our core values is we believe in being in service to others.
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I, I've gone on record many times to say that I think the world would
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be a better place if we all got it.
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That's, that's why we're here.
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It is, is to serve one another.
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And it just seemed like it was time for trainer entertainment to, to
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take on its grownup persona, if you will, and that we had gotten bigger
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than just the hospitality industry.
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We, we do a ton of sales coaching.
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That's really the foundation and what the company was built
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on with sales and service.
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And we got so engaged in working with entrepreneurs and doing business
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coaching that that sales coaching and the business coaching piece
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really, really spans all businesses.
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And that that entertainment seemed to, in a way, keep us from
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communicating our, our services and what we do to the world at large.
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And it is crazy because.
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With the brand expansion, it seemed like our entertainment community
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better understands today what we do.
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And I'm like, oh my gosh, what kind of marketer am I?
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Obviously not a great one.
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I'm a a very good salesperson, maybe not a great marketer.
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They're both different.
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I, I don't know.
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Katie, what would you say?
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Candi: I would say that the Growth Pro Group really came about
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from listening to our clients.
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Uh, I started in 2019, but have been very closely connected to trainer
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Entertainment for years before that.
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And I saw it even before I came on that people didn't just ask trainer
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entertainment about training.
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So at the heart of what they were asking about is growth, sales growth,
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leadership, growth, team growth, birthday growth, growth, event growth.
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So that's what they were really asking about, and so trainer entertainment
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has always been solving those pieces of the puzzle incredibly well.
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But it wasn't just training, right?
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We kept seeing clients that needed more than one solution.
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We have over the years, Beth has done a great job at listening to the needs of
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the clients and creating products and services that really address those needs.
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But then the Growth Pro Group is born so that we can meet businesses
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where they are and support them more holistically, not just from a training
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aspect, which is what the trainer entertainment name kind of insinuates,
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even though we had grown part past that.
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So it's not just in one department, but across the
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entire organization we can help.
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So it's not just about training your frontline staff anymore.
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Um.
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And so what we wanna do by becoming the Growth Pro Group is be being
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a true growth partner, one brand.
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You have us, you have multiple pathways, we have TrainerTainment
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That's the division I know we'll talk about how it's not going away.
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It's the foundation of where we are.
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But then we'll have Sales Pro and Exec Pro.
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So it gives us flexibility to serve more people without forcing a one
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size fits all solution at them.
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Denise: And that's something that is truly, uh, an important
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part of this that mm-hmm.
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The things that we've been working on, you know, trainer entertainment
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just celebrated its 20th anniversary last year, which is extraordinary.
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But with, with, with the services that we've provided with our clients
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through the years, is about developing leadership from executive level.
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That have been, you know, being an executive for 20, 30, 40 years
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to those brand new executives and leaders, to those mid-level managers,
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it's about developing people where they're at and helping them to grow.
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It's about taking sales teams from sales teams that are brand new.
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I've never sold anything professionally today in my life to those that have
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been selling for a significant amount of time and, and helping them grow.
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It is about taking businesses and helping them with their strategic
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planning and helping them move forward, unified together as a team in their
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business, while helping with that accountability piece and all of those
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things that we do and have worked with our clients with and developed through
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the years as Candi Perfectly said.
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By listening to what our clients need and figuring out how to help them.
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Yep.
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That expansion into an area beyond just the entertainment and hospitality
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industry, those are, are things that every business in America.
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Deals with.
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Mm-hmm.
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And those are challenges that they have.
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And, you know, I was super excited about the, the idea of expanding into the Growth
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Pro group because while yes, at we are still training, we're still helping,
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we're still growing, but it's that opportunity to help more people, which
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is at the core of what our business is.
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Yes.
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Candi: I think for me the focus is, it takes a, training is important,
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the training is part of growth, and so it's the focus away from training
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as a singular thing to supporting growth as a multifaceted thing.
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Beth: Mm-hmm.
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What was crazy, because what we, what we realized is, is that in the name alone.
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It suggested that we did training, and a lot of times people think
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of training as a one-time deal.
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And I, I'll tell you, training very singular.
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You come, you leave.
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Yeah.
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And, and training is, it is not and should not be a one-time deal.
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And what we really got our heads wrapped around is that.
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Where we have the most success, where we have the most impact, where we,
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how we built the company is to coach.
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And, and those have been in ongoing relationships with clients.
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We have, we have clients that used this years ago that they know and
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don't even think twice to say, Hey, hey, we need, we need to tune up.
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Uh, sign us up.
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We have new folks.
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And, and, uh, you know, Kenny, Kenny had a client.
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Kenny had a client one time who literally said, you know, we've
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learned more in the last three weeks.
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She'd gone on site to, to train and kick off a business coaching group,
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and that had three, they had three weeks of training and, and this.
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This guy who, who's an experienced guy in business entrepreneur forever and ever.
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He said, we've learned more in the last three weeks than
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I have in the last 30 years.
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And I'm like, oh my gosh.
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And so when, when you get to do that kind work, it's like, yeah, yes.
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Sign me up.
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I, I, I wanna do that, I wanna do that, and I wanna keep doing that
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and I wanna do it in a big way.
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And Growth Pro just gives us.
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Opportunity.
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'cause we don't know everything about every form of coaching.
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And, and there's a ton of, there's a ton of coaches out there that
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have expertise and strength finders and Colby and all kinds of things.
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And this gives us an opportunity to even gather some of those folks up
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who may not know how to do business, but maybe they'll wanna be a part
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of, of our, our organization.
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I don't know.
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What do you think Candi?
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Candi: I think, I think the switch is needed because it's not that we grew
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beyond a, I want to be clear that we didn't grow beyond an industry.
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We didn't grow beyond the principles that we already given.
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We grew beyond a name because like Beth just mentioned, when people said train
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entertainment, I mean, the immediate thing is so you train for entertainment.
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And that was the connection.
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It was nothing more than training and that's, it was hard to get people to
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understand sometimes, um, that through our evolution we offered so much more.
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Beth: Yeah.
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Denise: And, and to that point, right?
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We're not Taylor Swift when, remember when she said, I'm not gonna do
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country anymore, I'm gonna do pop.
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And a lot of people were really upset.
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We're still doing country and pop, right?
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We are expanding but not leaving behind.
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Candi: I like to say it's an evolution, not an abandonment.
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Um, and I think it's really important to clearly state for everyone who's been
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a fan of ours for, so for the last 20 years, entertainment's not going anywhere.
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It's our foundation.
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It's our heart, it is our legacy.
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Beth: That that's right.
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That's right.
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Denise: And, and the same inspiration that started Trainer Entertainment
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is, is the inspiration that led to the evolution and to the Growth Pro group.
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Right.
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Beth, can you, can you start a little bit about why you started
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Trainer Entertainment 20 years ago?
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Beth: Yeah, so, so I, I fell in love with the industry.
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I always tease because I fell in love with the game of bowling and figured
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out that it was easier to make money working instead of, of bowling.
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I'm a pretty good bowler, but I was never gonna get rich doing that.
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And, um, I don't know that I'm rich today, but I'm, I'm, I'm rich.
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I'm rich in, uh, relationships and in in life.
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That's for darn sure.
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Um, but.
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What happened is I, I went to work on, on location.
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I got a ton of experience with group and event planning, birthdays.
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Um, big corporate company parties, that sort of thing morphed
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into selling capital equipment.
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I saw debit card systems when debit card systems were not cool.
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I knew the day would come when everybody would have to have the
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system, but I was the, a friend of mine said, oh, you were a pioneer.
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It, but we all know pioneers are the ones that were faced down on the
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ground with the arrows in the racks.
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So, you know, it's, it's, uh, uh, I, I, I, I paid my dues and I learned a
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lot about opening new locations and, and got my feet wet across the country
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and developed a ton of relationships and figured out, had, had what Michael
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Gober refers to as an entrepreneurial seizure that people were buying.
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A hundred thousand dollars pieces of equipment for me because I was going
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on site and helping them with their event and their groups and about how
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to make money with those card systems and how they could grow their business.
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Uh, and I, and I wound up helping their sales teams, and I just thought, you
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know what, why don't I just do that?
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Because if it, if it doesn't work, then it's on me.
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And I can take that on.
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And, and I was lucky.
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I was so lucky because I had a, I had a lot of really good relationships in
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the industry, uh, and people trusted me.
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They, they knew me.
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They didn't know me because I had a company, but I had
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been in sales for a long time.
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I'd been 10 years in the industry, and so I, I had a reputation and
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some relationships and those people.
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Believed in what I was doing.
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I have no idea.
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You know, I look back and partly I think, well, I just made a company to
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teach people how to be nice to each other, you know, because that's what
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great service is, helping people being kind to one another and, and when we're
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going out and doing recreation and things like that, we, we wanna have fun.
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Well, I'm an expert at having fun and, um, I just, I was lucky.
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There were plenty of important people that believed in me and gave me a
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shot and let me practice systems and, and they paid me to, to do it.
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They paid me to create systems and processes and um, and then I
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met great people who said, Hey, can I come do that with you?
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And um, yeah, I've been very lucky.
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I think so.
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Denise: And yeah.
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And that evolution from starting there and listening to people, listening
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to the amazing folks that we get to work with, what are their challenges?
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Us on the team collaborating with each other.
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And gosh, this group that I'm working with is having this issue.
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Oh, ours is too uhhuh.
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Oh, so, so is this group that I'm working with, oh.
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Hey, maybe there's a pattern here.
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Maybe there's a bigger solution that we can work towards to try to help.
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You know, that was the genesis of our leadership pro, uh, exec, uh, training.
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That was the genesis of the group sales.
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Training.
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That was the genesis of so many different things that we work on are because these
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are the needs that our clients have.
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So that evolution to now, the growth pro, uh, Candi, you said it so beautifully.
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Uh, we outgrew the name.
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Beth: Yeah.
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We, you know,
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Candi: yeah.
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We didn't outgrow any of our principles.
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Uh, you know, what Beth said is like.
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People bought from her, the capital equipment because she came in and
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trained not, she didn't just train.
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So I think she's selling herself a bit short there.
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She trained in a way that was fun and that was practical, and
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it was delivered by somebody.
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Who cared and wanted to understand where they were at that moment in the
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business journey, uh, wherever they were.
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That's the ultimate principle that Trainer Entertainment has, is that
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we wanna provide, you know, solutions that are fun, that stick around, that
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are practical and that meet you where you are and aren't prescriptive.
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We are.
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Intentional learners here at the Growth Pro Group, and so we follow a whole lot
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of different frameworks and structures, and what we sometimes even find is
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that many of them are prescriptive.
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This will work for any business regardless of where you are
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and where we learn a lot from.
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A lot of those frameworks.
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It's not where we want to do business.
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We wanna meet you where you are in your business journey, and then
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provide practical solutions for you.
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And that's always been the heart of entertainment.
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As we just heard, it's the heart of why Beth has started
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it so that those principles.
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Didn't change.
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What's changing is the reach because look, I come from franchising
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where I worked for a parent company that had children's entertainment.
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We dabbled in retail, we had lots of different types of restaurants from sit
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down to fast casual and all of that stuff.
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Business, a lot of the same principles that work in bowling centers, family
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entertainment centers, attractions, they'll work in other industries.
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Sales is sales, leadership is leadership.
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And more importantly, and where we like to focus is people are people.
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Beth: Yeah.
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Yeah.
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Candi: And so the principles we've learned along the way can, uh,
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can apply to a greater reach than what we've been attempting at.
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Beth: I think, I think, uh, I think for one thing that stands out for
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me is, is the, the curiosity piece.
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I, I, I never, I, I remember saying to lots of people that
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were close to me that if I ever.
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Sounded like I knew it all.
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If I ever had a hint of arrogance, I wanted them to slap me.
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Because the thing is, is we, we cannot, I'm so glad you mentioned
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the intentional learning thing.
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'cause we could not be a growth company.
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We could not be an education company.
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We could not be a training company if we weren't.
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Voracious learners.
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I, I just think it would be so arrogant because things move, things change.
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Things are different today than they were 20 years ago.
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And, you know, Candi, Candi, she, I was, I was so lucky because in her
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previous life they hired us and I got to work real closely with her.
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And so I always was like, Hey, one day, if you ever change your mind.
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About what you're doing, please, please call me first.
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And, and, and she did.
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And I feel super, super lucky to have had that happen.
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Same with you, Denise.
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I think I talked to you 20 years ago practically about mm-hmm.
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Coming to work with us and finally here you are, you know, 20 years later.
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Um, but Candi, it, it tickles me because.
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What do you tell somebody who comes to work with us new that when they
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go and train, if, if, if they go out on site, what's gonna happen?
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How do you coach 'em?
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Because you know what, I'm gonna ask 'em.
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'cause it's not gonna be, how did it go?
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Right?
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How do you,
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Candi: what did you learn is going to be the question.
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Uh, as soon as you get back and you're like, Hey, I just left.
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It could be anything.
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My two day kickoff, my onsite, my job for auditions, it could be anything.
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And the first thing she's gonna be like, well, she'll say, did you have a good day?
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And what did you learn?
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So be prepared for it every time.
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Beth: Yeah, because that's the thing is I, I wanna know, I, I, I wanna, there there's
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something for us to know from every single experience that we have, every single
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coaching call, there's, there's something to know, there's something to learn.
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And I think that if, if we're paying attention to that, we're
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always gonna stay at the forefront.
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We're, we are always gonna keep growing.
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Because if we don't grow, how are we gonna help other people grow?
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Mm-hmm.
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In my opinion.
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So,
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Denise: yeah.
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And, and in the last couple of minutes that we have together, uh,
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I wanna talk a little bit about why it's important and it's, it's, it's
23:17
important to step outside of your company, your group, to get that help.
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Uh, I always like to tell people here we have our own coach.
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Yes.
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That is not a member of our team.
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Beth: Yeah.
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Denise: Um, why is it important?
23:37
Beth: Don't tell Linda that.
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I think she thinks she is a member of our team.
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Denise: Well, I mean, we, and we like to believe I say we all the time when I'm
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working with groups that I work with.
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'cause I'm a part of their team too.
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Right?
23:48
That's right, that's right.
23:48
Uh, it's a we, but having that outside eye.
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To be able to help with that growth process, whether it's leadership,
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whether it is, uh, sales coaching, whether it's business coaching, right?
24:03
That why it's important to have that outside perspective.
24:08
Candi,
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Candi: um, the biggest barrier to growth.
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Every industry is people, and I don't mean that in a negative way.
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People are also our greatest opportunity to grow our business as well.
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Um, we've talked, you know, we know tons of business leaders, and most companies
24:27
don't struggle because they lack ideas.
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If you let them talk, they'll tell you 20,000 ideas.
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You know, in a minute.
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Sometimes it seems like it's flying through their brains.
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They struggle because they lack alignment.
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Clarity, accountability, confidence in their teams.
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Maybe they're stretched thin.
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We know.
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Um, that happens a lot too, especially in the seasonality of some industries.
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Managers sometimes are promoted without training.
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Yeah.
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Teams are expected to just figure it out.
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But when you're in, what I, when we were, when I was a server,
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we used to call it in the weeds.
25:00
When you're in the weeds of all of that.
25:03
It's hard to change that perspective.
25:04
It's hard to see what you, the few steps that you could take that would
25:08
make you work smarter and not harder.
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And so instead you keep just running from one thing to the next.
25:13
Mm-hmm.
25:13
And so that's where getting help matters because an outside
25:16
perspective can they see it clear.
25:19
They're not as emotionally attached to it.
25:22
And so that perspective can change.
25:25
Everything with a little bit of guidance, a little bit of coaching and structure,
25:29
you can stop guessing and you get to start leading with intention instead of
25:32
chasing fires from one thing to the other.
25:35
I hated being in the weeds as a server.
25:37
I always like to pre-plan and think ahead of what I needed to do, and
25:41
that's because just like having a smooth night or smooth ship shift,
25:46
growth doesn't happen by accident, like
25:49
Denise: right.
25:49
Candi: It happens when leaders invest in the teams that they have.
25:53
When they ask for support, you, if you talk to entrepreneurs, Beth always talks
25:57
about how it's lonely as an entrepreneur.
25:59
It's lonely at the top because there's less people talk to, so they need support.
26:04
Beth: Yeah,
26:04
Candi: and then you need somebody that helps commit to stop to do things
26:08
better, not just faster but better.
26:10
And that's sometimes where an outside support, someone that can brainstorm
26:13
with you, someone that can see things in a different light, can
26:16
really bring that small change that can change a whole lot of things.
26:21
Beth: Yeah, well, well said.
26:22
I, I think it's interesting because, um, I think people, I,
26:28
potential clients find it crazy.
26:31
That we use an outside coach, you know, this is the kind of work we do.
26:36
We do annual planning.
26:38
We're, we're in the throes of tons of annual planning.
26:40
Tons of our, I think all of us are out next week or something.
26:43
Mm-hmm.
26:44
You know, to, to, to help our own client and, and so we know how to do it, but
26:50
there's no way I can sit in a strategic thinking, planning seat if I'm running.
26:59
The session.
27:00
Same with Candi.
27:01
She's brilliant with process, um, and, and she could run it perfectly,
27:08
but she can't ask herself the best questions our coach can ask us.
27:16
The hard questions.
27:18
The curious questions.
27:19
She can, she knows when to turn the fire up a little bit.
27:23
She knows when to help us take a break because we need to take a break and, and
27:29
you can't get that without an, without.
27:33
Somebody who's not, uh, financially invested, uh, emotionally invested.
27:42
And that's what a coach can do and not, and not that we
27:45
as coaches aren't invested.
27:46
We are absolutely invested in the outcomes and things like
27:50
that, but we can just hear it.
27:52
We can hear things that, that, that can validate what you think or that can.
27:59
Reframe and question, and, um, I, I do think it's, it's always interesting to
28:05
work with somebody who's thinking about using a coach and things like that, that
28:10
they realize, oh, the coach has a coach.
28:13
Well, duh, we, we, we always practice what we preach, always.
28:20
Denise: And, you know, and, and, and for me, it's also when you're
28:22
in it, you see this, right?
28:26
This is what you see.
28:27
That's right.
28:28
You are, whether consciously or subconsciously, you are limited to the
28:35
historical knowledge that you have.
28:38
Beth: Yeah.
28:38
Yeah.
28:38
Denise: Which makes it a lot harder to think beyond that or outside of the box.
28:43
It's harder to get a larger, bigger perspective when you're in it.
28:48
Beth: That's right.
28:48
Denise: That's right.
28:49
And so the value of having somebody that can come in and has gone through
28:55
so many different experiences, uh, with different businesses and in
28:59
different industries and can listen.
29:02
Beth: Yeah.
29:03
Denise: And can help knowing your core values, knowing where you wanna
29:07
get to help you see a different path, or guide you to a process
29:13
to that's gonna get you there.
29:15
Yeah.
29:15
That, I think when you're in it, it's, it's really challenging to do.
29:20
Beth: Yeah,
29:20
Candi: not just that you're held back by your own, um, limiting beliefs about
29:25
your historical knowledge in franchising.
29:27
It's always fun when franchisees came in and bought existing locations and
29:31
then have that, have an idea, I'm going to do this promotion and the franchise.
29:36
Or a franchisee that they were buying from would be like, oh, we've done that.
29:39
It didn't work.
29:40
And it's moment that they, the moment they left, I would always say, try it.
29:44
You have a different perspective.
29:45
You have a different vantage point.
29:47
You have a different view of it.
29:48
You know, vision of what it can be.
29:50
Don't let them tell you not to just because of that.
29:53
Like try it.
29:54
And so that's what outside an outside perspective, our new perspective
29:57
can give you is there's a different, there's another way to do it and just
30:00
'cause it didn't work in the past few tweaks may give you a success.
30:05
Denise: Yeah.
30:06
Yeah, absolutely.
30:07
Well, ladies, I am so excited to have you guys as our very first guest on
30:13
the Growth Pro Edge, our new podcast.
30:18
Thank you for joining us.
30:19
Thank you for your insight.
30:21
And thank you for your inspiration, not just to me and to our team,
30:26
but to all of the fabulous folks that we get to work with.
30:30
Uh, and I'm so excited about this new podcast.
30:32
I'm so excited about this new expansion, and, uh, thanks for being
30:37
here to start off our new year.
30:40
Beth: Thank you.
30:41
Thank you, Denise.
30:42
Thank you.
30:44
Denise: Well, thank you so much to Beth and Kandy.
30:46
You can see how inspiring they are.
30:49
To our team and to those that we have the opportunity to work with.
30:53
Their vision and their, their dedication to others is something that is so
30:59
encouraging, and I'm thrilled to be a part of the organization with those two
31:04
incredible women leading the charge.
31:07
So thank you again for joining us for our very first episode of the Growth Pro Edge.
31:13
We also wanna thank our 2026 digital sponsors.
31:17
We appreciate what they do to help us.
31:18
Bring you the Growth Pro Edge each and every week.
31:22
If you have an idea for the Growth Pro Edge or you'd like to be a
31:25
guest, I would love to hear from you.
31:28
You can send me an email at Denise at the Growth Pro Group.
31:33
Dot com.
31:34
Thanks again for tuning in to today's episode of The Growth Pro Edge, and
31:39
remember that the Journey to success is all about growth, and we are committed
31:44
to helping you and your company thrive.
31:47
Visit the Growth Pro group.com to learn how we can support your growth
31:51
journey for yourself, for your team, and your business by setting up a free
31:56
growth call with one of our coaches.
31:59
Until next time, keep learning.
32:03
Keep growing and keep striving for the extraordinary.